ethiopia tourism minister

Ethiopia: Tourism Minister Attending International Tourism Exhibition

Addis Ababa, March 6 /2024 (ENA) Ethiopia's Tourism Minister Nasise Chali is attending the International Tourism Exhibition (ITB), being underway in Berlin, Germany.

This year's edition of the exhibition is underway from 5-7 March 2024 in Berlin, with a wide focus that encapsulates all the related sectors in tourism.

The exhibition would serve as a platform for tourism companies and countries from all over the world to promote their destinations and tourism services, it was learned.

Tourism Minister Ambassador Nasise promoted Ethiopia's tourism destination development projects and tourist attraction sites that the country has been paying attention to the sector in recent years.

She also held discussions with various international institutions that will enable to work together.

Many domestic tourism service providers including Ethiopian Airlines are participating in this exhibition, according to the Ministry of Tourism.

Read the original article on ENA .

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Ethiopia outlines new tourism strategy

Ethiopia’s Minister of Culture and Tourism, Aisha Mohammed Mussa, explains the details behind the extra impetus Ethiopia’s government is adding to its tourism sector development and promotion to reach and indeed surpass the ambitious growth targets it has set for 2020.

Having such a vast past and culture, what would you say makes Ethiopia different from other tourism destinations?

My country is blessed with immense natural, cultural, and historical attractions. To mention some: Ethiopia is the origin of humanity, the origin of coffee, the origin of the Blue Nile. It is also the home of Erta Ale, the second most active volcano, and the beautiful Danakil Depression. Ethiopia is called “the water tower of East Africa.” It has beautiful scenery with a spectacular chain of mountains that are sometimes called “the roof of Africa.” We have four biosphere reserves that are registered by UNESCO. Ethiopia is home to numerous rift valley lakes, hot springs and highland lakes, even around Addis Ababa. We have various national and regional parks, such as the Awash National Park and the Simien Mountains National Park, among nine other national parks and two beautiful sanctuaries. On top of all these, Ethiopia has a dependable peace and stability as an advantage to attract tourists.

It’s also the home of ancient religions, like Judaism, Christianity, and Islam. And it is the home of ancient cities with beautiful ancient mosques and churches with carved stones and monuments, in Axum and Lalibela, among others. We have national archives and a national library with different rare manuscripts. And we have our own unique calendar and alphabet. The country has never been colonized; it’s considered as a symbol of independence in Africa and we are very proud of that. We boast more than 80 nations and nationalities and peoples, with their own distinct culture and amazing traditions.

The country’s aim is to triple the number of foreign visitors and increase it by more than 2.02 million by 2020. If we develop our sites fast enough and promote them accordingly, it might even get quadrupled. We are very ambitious in our vision.

Could you please discuss the prominence Africa is gaining on the international arena?

Africa’s role in terms of investment opportunities is growing for both advanced and emerging economies. This is mainly because of the fact that the continent has huge potential, having immense and untapped natural resources, availability of an adequate young and competitive labor force, relatively sustainable economic growth, and a comparative advantage of peace and security – even though we have some spot areas of conflict that may sometimes hamper the continent’s image. These, among others, are some of the main factors that make Africa attractive and prominent on the international arena.

Among other key priorities for the continent are power and critical infrastructure. Could you please discuss Ethiopia’s work in this regard and the impact of power and infrastructure development in tourism?

True, infrastructure development is one of our top priorities. Our tourist destinations used to be inaccessible as there was no adequate road and air infrastructure, and not enough power infrastructure and other facilities around those sites. However, at this time, the government is investing a lot into these areas. There is construction of domestic and international airports, extensive road and rail infrastructure, and huge electricity infrastructure from hydropower, wind, geothermal and other power sources, etc.

Consequently, at present our tourists are accessing those destinations more easily and investors are keen to invest in building lodges, hotels and restaurants around those destinations.

Also, power infrastructure is our top priority so as to support this growing economy and we are doing well in this regard.

The next priority is education. It is very important to develop our destinations and infrastructure, but what we also need are educated human resources who can work efficiently in the hospitality sector. We should develop our talent and training alongside the development of infrastructure.

Africa is the youngest continent in the world: by 2040, the continent is projected to boast the largest labor force in the world – 1 billion workers strong: more than China and India combined. What are the challenges and how can Africa address them?

First of all, as a continent with a big young workforce, I think there might be some challenges because of a lack of democratization, good governance and political stability in some cases. Thus, we have to ensure good governance and democracy in our countries in order to effectively use this young workforce.

On top of this, we have to ensure tolerance among the diverse communities in our countries, like we are perfectly practicing in Ethiopia, as well as reduce the scale of poverty. By achieving this, our workforce will definitely be one of our main competitive advantages.

We also have to minimize the rate of corruption. We can do that by ensuring rule of law, accountability and integrity among stakeholders. All these factors contribute to our growing economy.

Regarding the tourism sector, we have to provide market-oriented training for young people who want to work in hospitality, invest in the expansion of our employment and proper professional training, encourage the entrepreneurship spirit in these young people, including women, and target those who are vulnerable to poverty and drought. This sector should work seriously in order to use that potential workforce to benefit our economy and foster its development and growth.

Ethiopia is one of the fastest growing economies in the world. What is the role of the tourism sector in Ethiopia’s economic growth, job creation and as a forex earner?

First of all, let me give you some facts behind this achievement. Of course, the tourism sector provided us with relatively large revenues. It was $2.9 billion just last year. It created more than 700,000 jobs in the same year. One of the reasons behind these achievements is that the government has a strong commitment to end poverty. The government is committed to eradicating the poverty we are facing because of drought, famine and climate change, among other factors. Ethiopia used to be known for famine but over the past 15 years the country has been fighting really hard against drought. Of course drought will remain a challenge but it should not necessarily turn into famine.

The other factor behind the achievements are the government’s policies. There are clear and appropriate government policies and strategies for each and every sector that is leading us to the eradication of poverty. There is also a win-win collaboration with our development partners. The government strives for mutual cooperation and win-win collaboration with partners in every sector. This is why they are completely engaged in what we are doing side by side with our government.

Another factor is the stable political arena we have had over the past 24 years. This also gave us another competitive advantage among the East African regions. We are working to maintain peace and security with our neighbors. Thus, the sector has immensely benefitted from this conducive environment.

The government is showing a firm commitment towards tourism by the creation of the ETO and the ETTC to boost the sector.

His Excellency the Prime Minister is the chairman of the newly established Ethiopian Tourism Transformation Council (ETTC). There is also the Ethiopian Tourism Organization (ETO) that has not existed before. The ETO is mainly focusing on destination marketing and promotion, as well as the destination development in terms of service, quality and access.

We are now working on different websites to promote our country as a favorite tourist destination. We are working on changing our tourism brand and trying to build a completely new communication campaign. It will be launched before March and it is very exciting, as it will support our former promotion strategy.

The Growth and Transformation Plan (GTP) is transforming Ethiopia’s economy. Could you please discuss its main focus and expectations regarding tourism?

Yes indeed, our vision for the next GTP is to make Ethiopia one of the top five tourist destinations in Africa by 2020 through developing our attractions and promoting our culture and tourism products. To attain this aspiration we have identified five main focus areas on our GTP 2 agenda. These are: natural and cultural heritage conservation and development; culture and tourism products marketing; service excellence; improve culture and tourism research and information systems; and enhance cooperation and collaboration with our development partners. Based on these focus areas, we tried to put clearly defined goals which could enable us attain the intended outcomes in the coming five years.

I would also like to talk about the outcomes of GTP 1. As I indicated earlier we have established the tourism board, the ETO and the ETTC. Before GTP we had already eight registered World Heritage Sites by UNESCO, but during the last GTP we also registered two more – one tangible and one intangible. The first was the Konso Cultural Landscape and the other one was Meskel Demera festivities (the finding of the true cross). Recently we have also registered one additional intangible cultural heritage by UNESCO, called Fiche-Chambalala, which is the celebration of the New Year for the Sidama people situated in the southern part of the country. That means our number of heritage sites has been raised to 11.

We started working with partners such as the World Bank. There is a destination development project with the World Bank that was very successful in our World Heritage Sites like Lalibela and Axum. We can use it as a benchmark for our future partners as we hope there will be many more projects like that. We also have assessed nearly 400 hotels in the last GTP in collaboration with UNWTO. Based on this, therefore, 68 hotels were awarded with stars from 1 to 5 in Addis Ababa alone.

How are you diversifying the tourist base?

We are indeed focusing on the diversification of our tourism product offering. Thus, in addition to the already existing traditional cultural and historical destinations, we definitely will focus on MICE tourism since we have a big opportunity we can harness as the political capital of Africa and diplomatic hub of the region.

We will also focus on nature-based tourism such as mountain climbing, river tracking, bird watching, etc., since we have ample resources in this aspect. Therefore, I can assure you that we will do whatever we can to diversify our tourism products as per our tourism marketing strategy in such a way that enables us attract more tourists to our country.

As UNDP Resident Representative Eugene Owusu mentioned during ETO’s launch, Ethiopia needs to be bolder in marketing itself as a tourism destination of note. What are your efforts to promote Ethiopia internationally?

This is why we are planning to have the new brand and slogan to communicate our country’s attractiveness and uniqueness to the rest of the world as it deserves. Additionally, we are developing new websites, software and mobile apps to promote Ethiopia. We are also participating in different worldwide trade fairs in order to expand our promotion scope and get better market access to our tourism products. But, at this juncture, our priority mainly focuses on destination development and service excellence in order to sustain current and future customer relationships.

The UK is one of the world’s top tourist issuers and its nationals are the fourth biggest spenders globally. What opportunities would you like to highlight to the UK audience?

We have very good, longstanding relations with the UK, especially in terms of socio-economic cooperation, as the UK is one of our primary development partners.

Regarding tourism, we have been participating in the World Travel Market (WTM) since 20 years ago. That means we are promoting and marketing ourselves to the UK visitors. But we also have to invite UK investors to invest in our tourism sector, such as infrastructure development, like roads and electricity, hotels, restaurants, etc.

We have to adjust our way of communicating with the UK audience and focus on discussing working together in the tourism sector, as we are doing it well in other economic endeavors. 

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In-depth: From spotlight to the shadows: Ethiopia’s tourism odyssey hangs in the balance

By Biruk Alemu @Birukalemu21

Addis Abeba –  In the heart of East Africa, Ethiopia unfurls a mosaic of marvels recently thrust into the limelight by UNESCO’s accolades, signaling a tourism renaissance. From the towering majesty of the Bale Mountains to the serene retreats of Lepis Eco Tourism Village, the nation’s canvas is rich with the strokes of history and the vibrant hues of cultural festivities like Shawwal Eid.

Ethiopia is gradually placing its bets on the allure of its rich cultural tapestry and breathtaking landscapes, especially after Prime Minister Abiy Ahmed assumed power in 2018. The current administration is trying to champion the hospitality and tourism sector, steering it into the limelight as a key driver for growth and prosperity.

With a series of government-led initiatives designed to elevate the tourism experience, Ethiopia is not only trying to beckon travelers from around the globe but also paving the way for a surge in local economic opportunities.

The inauguration of the Halala Kela Resort last year represents a critical element of Prime Minister Abiy’s administration endeavor designed to optimize the utilization of the area’s natural resources, thereby facilitating the growth of greenery attraction sites nationwide.

The recent initiatives, prominently featuring mega projects such as the Chebera Churchura Elephant Paw Lodge, also occupy a central role in the enterprises spearheaded by the government.

Last week , Prime Minister Abiy inaugurated the awe-inspiring Chebera Churchura Elephant Paw Lodge, a cornerstone of his administration’s ambitious ‘Dine for Ethiopia’ mega project.

Nestled in the verdant heart of the Dawuro Zone in South West Ethiopia Regional State, this luxurious retreat emerges as a dazzling showcase of Ethiopia’s rich natural endowments, inviting the world to witness the country’s unfolding renaissance in eco-tourism.

Yet, beneath the allure, a specter of unrest casts a long shadow, threatening to dim the burgeoning promise of tourism. As whispers of uncertainty deter would-be explorers, the urgency for peace grows, lest the world remain deprived of Ethiopia’s full splendor.

Despite significant investment in tourism initiatives, Ethiopia confronts considerable challenges, according to industry players. As international tourism experiences a resurgence in the aftermath of the pandemic, ongoing regional conflicts pose a risk to Ethiopia’s emergence as a leading travel destination. An authority in the field revealed to Addis Standard, “The potential is undeniable, but instability acts as a handbrake on progress.”

Research indicates that the hospitality industry was formerly a pivotal element in Ethiopia’s economic advancement, contributing significantly to the nation’s economic growth. It was instrumental in creating jobs, generating income, accruing foreign exchange, and providing social advantages.

Subsequent to 2019, the sector has encountered a multitude of challenges, including the COVID-19 pandemic, domestic conflict, drought conditions, and fiscal vulnerabilities. The World Travel & Tourism Council ‘s most recent analysis highlights that Ethiopia’s travel and tourism sector has undergone marked volatility from 2019 to 2022, largely as a result of the worldwide COVID-19 health crisis and ongoing internal strife.

Conflicts, not merely local disturbances, ravage the tourism sector.” Nahom Admasu, managing director of Pleasure Ethiopia Tour and Travel Agency

In the year 2019, the travel and tourism sector was a substantial contributor to Ethiopia’s economy, representing 6.3% of the gross domestic product (GDP). By the year 2022, the sector’s direct contribution to GDP had reached ETB 329.7 billion (equivalent to USD 6.3 billion), which constituted 5.6% of the total economy. This figure indicated a recuperation from the decline witnessed in 2020, yet it remained a diminution from the levels seen in 2019.

The employment scenario within Ethiopia’s travel and tourism sector also experienced a decline in 2022 when contrasted with 2019 figures. As per the World Travel & Tourism Council’s report, the sector directly sustained 645,113 jobs in 2022. While this number is substantial, it falls short of the employment levels recorded during the pre-pandemic era.

From prominence to uncertainty

Industry experts and stakeholders interviewed by Addis Standard have also depicted the grim state of affairs for the tourism sector, attributing its downturn to persistent conflicts and instability across several regions. They have highlighted a marked decrease in the number of tourists, observing that current visitors are predominantly those attending conferences in Addis Abeba.

This decline is further exacerbated as numerous nations have enacted travel restrictions on Ethiopia, citing concerns over the lack of security in different parts of the country.

The resurgence of conflict involving the non-state militia, Fano, instigated by alterations in regional security arrangements, has drained optimism from the once-bustling locales of Gondar and the tranquil trails of Lalibela.

A local tour guide, speaking under the weight of the current tensions, stated, “Peace, not visitors,” reflecting the stagnation that has gripped the tourism sector.

While the tour guide acknowledged the region’s wealth of attractions, including Gondar’s historic sites, the Northern Mountains, the churches of Lalibela, and Lake Tana in Bahir Dar, he voiced deep-seated apprehensions regarding the tourism industry’s trajectory.

He warned that should the unrest and instability persist, the livelihoods of numerous individuals employed within the industry could be imperiled, potentially leaving them without the means to support their families.

“Peace is the lifeline of the tourism industry,” Nahom Admasu, managing director of Pleasure Ethiopia Tour and Travel Agency, stressed with a sense of immediacy.

As an active participant in the preeminent Ethiopian Tour Organizations Association, Nahom has directly observed the severe repercussions that even minimal unrest can have on the sector. According to him, the cascade of flight cancellations, unoccupied accommodations, and quiet dining establishments are indicative of foregone reservations, the impact of which resonates down the entire tourism value chain, affecting entities from thriving airlines to service providers.

“Peace is the missing polish for Ethiopia’s tourism crown,” lamented Nahom, who observed that tourists stay away, leaving not just empty streets but empty coffers.

“Foreign currency, the lifeblood of development, slips through our grasp, deepening our economic woes,” emphasized Nahom. “Conflicts, not merely local disturbances, ravage the tourism sector.”

Nahom indicates the travel restrictions imposed due to the Tigray War severely impeded tourist arrivals, and the widespread effects of instability led to the closure of tour operations and the exodus of essential professionals. With Ethiopia’s reputation compromised, he says the endeavor to attract tourists has become an exceedingly difficult challenge.

Fitsum Gezahegn, director of the Ethiopian Tour Organizations Association, an entity dedicated to promoting the nation and drawing tourists, has acknowledged the sharp decline in tourist arrivals as a consequence of Ethiopia’s persistent conflicts. “Ethiopia’s vibrant tapestry of ancient wonders and bustling markets lies tragically muted, its colors bleeding away under the weight of ongoing conflicts.”

Despite the presence of a few daring visitors who manage to overcome the hurdles of travel to Ethiopia, Fitaum maintains that their numbers are merely a fraction of what the country could potentially attract. “High travel costs, limited availability, and gnawing safety concerns keep the majority of adventurers at bay.”

Additionally, industry observers note that travel bans, arising from stringent restrictions, are further suffocating the vitality of the tourism sector. “Unprecedented challenges are currently facing the Ethiopian tourism industry despite its existence for the past 50 years,” the director stated to Addis Standard.

Fitsum underscored the profound impact of the absence of peace in regions renowned for Ethiopia’s cultural, historical, and natural treasures on the tourism sector as a whole. He detailed that the ripple effects of the industry’s decline are pervasive, affecting individuals at every level of society, with a notable surge in unemployment rates among those who were once gainfully employed in tourism.

By drawing a compelling analogy, the director likened the current turmoil within the tourism industry to the potential consequences that would ensue from impeding the exports of coffee and oilseeds, vital commodities in Ethiopia’s export portfolio.

He highlighted that the repercussions of ongoing conflicts extend beyond mere economic dimensions, impairing domestic tourism as well. With a strong call to action, Fitaum ardently championed the cause of enduring peace and implored all factions involved in the conflict to initiate constructive dialogue, with the aim of devising a solution that promotes stability and rejuvenates the tourism industry.

Experts in the domain caution that the persistent conflicts will gravely affect the hotel industry, which is closely intertwined with the fortunes of the tourism sector. Establishments in Addis Abeba and other tourist hotspots have noted a marked decrease in revenue, corresponding with the reduction in tourist visits.

Getahun Alemu, President of the Ethiopian Tourism and Hotels Market Association, has articulated the catastrophic effects of both armed conflict and the so-called “diplomatic war” on the tourism industry. He referenced instances during the Tigray War where embassies disseminated alarmist propaganda, alleging that Addis Abeba was encircled and that commercial aircraft might be at risk of being targeted.

“Such negativity has a devastating effect on tourism,” he stated.

Despite recognizing the destruction caused by the conflict, Getahun posits that the “diplomatic war” has exacted a more substantial toll.

The diplomatic war has exacted a more substantial toll.” Getahun Alemu, President of the Ethiopian Tourism and Hotels Market Association

In light of the unrest present in various regions, the association is deliberately channeling its resources to enhance the visibility of southern Ethiopia’s multitude of tourist attractions. The president highlighted the necessity of shifting the promotional focus, asserting, “We cannot solely rely on northern Ethiopia, which is currently facing conflict. Even if one area experiences unrest, we must actively promote peaceful regions to maintain tourist flow.”

Subsequent to the cessation of hostilities in the Tigray war, the association has undertaken initiatives to provide training and structural support to hospitality establishments in Bahir Dar, Lalibela, and Wollo. Furthermore, the association’s members have pledged to undertake the reorganization of hotels within the Amhara region following the resolution of the conflict.

Resilience in the face of unrest

Despite the devastation wrought by the protracted war in Tigray and its adverse effects on neighboring regions of Amhara and Afar, there is a faint yet discernible spark of recovery in the tourism sector.

A report from the United Nations World Tourism Organization (UNWTO) provides a modest degree of encouragement, indicating a 28% increase in national tourism following the Cessation of Hostilities Agreement (CoHA) between the federal government and forces in Tigray.

The most recent analysis from the World Travel & Tourism Council suggests that Ethiopia’s travel and tourism sector has demonstrated notable resilience amidst global adversities, with an encouraging pattern of recovery becoming apparent by the year 2022. Although the sector has not entirely rebounded to the zenith of its performance in 2019, the report indicates that the sector is well-positioned for sustained growth and an ongoing contribution to the nation’s economic fabric.

According to the report, a pivotal element of Ethiopia’s travel and tourism revenue, visitors’ spending, reached ETB193.1 billion (equivalent to $3.7 billion) in 2022. This represents a significant increase from the figures recorded in 2019, underscoring the enduring allure of Ethiopia as a tourism destination.

Projections for the year 2023 anticipate further augmentation, with the number of international tourists expected to swell, thereby generating increased expenditures.

Authorities have also observed indications of revitalization within the tourism industry. Officials also say there is a spark of recovery in the tourism sector. Recently, the Addis Abeba Bureau of Culture, Arts, and Tourism announced that, during the first three months of the current fiscal year, the tourism sector in the capital has generated a substantial economic inflow exceeding 17.25 billion birr.

Haftay Gebreegziabher, deputy head of the Bureau, reported to the state media that the capital welcomed approximately 268,000 international tourists during the first three months of the current budget year. AS

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Lessons From Ethiopia’s Post-War Tourism Recovery

Dawit Habtemariam , Skift

January 27th, 2023 at 11:10 AM EST

The civil war is over, but Western government travel warnings are still there. If there's going to be a recovery, tourism authorities need to focus their energy on getting those lifted. That's going to require repeated messaging that the war is over.

Dawit Habtemariam

Ethiopia’s tourism sector has been hit hard in the last two years by Covid and a brutal civil war, with spending down by more than $2 billion. The tourist sites and infrastructure have been spared, but the sector doesn’t have the confidence of governments, travelers and tour group operators that the conflict is over and the country is a safe destination.

For two years, Ethiopia has had an ethnic civil war largely fought between the Tigray People’s Liberation Front (TPLF) and the governments of Ethiopia and Eritrea. It started in November 2020 when the Ethiopian government sent troops into the northern Tigray region after prime minister Abiy Ahmed accused the TPLF of attacking a military base. The war was mostly concentrated in Tigray but did spill into parts of other regions like Amhara. 

The conflict may have led to over 600,000 lives lost, according to the Financial Times . Millions of people have been displaced . The U.N. High Commissioner for Human Rights have accused Tigrayan forces of committing war crimes and “human rights abuses” and the Ethiopian government of committing “crimes against humanity.“

In November, the Tigrayan rebels and the Ethiopian government signed a peace deal to end hostilities.

Before the horrific war and the pandemic, the country drew over 800,000 tourists and spending amounted to $3.5 billion in 2019, according to the World Bank . A growing segment of tourists have been from the U.S., UK and Europe, according to Intrepid Travel East African General Manager Samuel Karani.

Popularity was rising so much that some of the country’s beautiful natural parks, churches, mountains and historic sites experienced overtourism. Visitation to the Gheralta mountains, for example, was becoming popular to the point that some of the historic churches experienced overcrowding, according to Mark Chapman, founder of Tesfa Tours , which has operated in Ethiopia since 2010.

In 2020, visitation dropped to 500,000 and spending fell by 35 percent to $2.28 billion, according to the World Bank. In the last two years, the country lost $2 billion thanks to the war and Covid, Ethiopia Tourism State Minister Sileshi Girma told Voice of America .

“A lot of tour operators stopped operating because nobody was earning any money,” said Chapman. “It was hard to survive these few years and keep paying overhead.”

The war prolonged any hopes of the return of tour groups since Covid. In March 2022, Intrepid Travel decided to hold off on offering tours even though traveler interest had resumed. Their tourist destinations and routes they used were “unready” and the war hadn’t settled down, said Karani.

Tourist sites and attractions are typically not spared in conflicts. The historic architecture of Aleppo suffered massive destruction during the Syrian Civil War. 

Fortunately for Ethiopia, popular tourist sites like Lalibela that were caught in the conflict have been spared. Lalibela, a holy site in Ethiopian Orthodox Christianity, is home to 900 year old rock-hewn churches. The churches attract over 80,000 visitors per year and are a UNESCO World Heritage site .

Lalibela was occupied by Tigrayan rebels from early August to mid-December 2021. The government lost control again for a few days in December then regained it . The physical damage to the town’s large tourist infrastructure left behind hasn’t been long lasting. “The churches haven’t been damaged, thank God, and 90 percent of hotels were pretty much okay, “ said Chapman. On January 7, the town hosted thousands of visitors for the festival of Genna, which is also known as Ethiopian Christmas. Ethiopia Tourism State Minister Sileshi Girma brought ambassadors from several countries to the festival.

@rrymmee Lalibela is next level and u should go there ! #lalibela #eastaftica #ethiopia #travelethiopia ♬ Lalibela – Gossaye Tesfaye

Individual travelers are returning, but there are still virtually no tour groups, said Chapman. “It’s tour groups that are the big business for most tour operators and hotels,” he said. He expects some to start returning before the end of the year.

Intrepid will have its first post-Covid trip to Ethiopia in September this year and the itinerary will include the Tigray region, according to Karani. It will offer the same activities it had in 2019, one of which will be visiting the historic city of Axum, located in Tigray.

At the moment, Western governments continue to discourage travel to the country. The U.S. State Travel Advisory warns American citizens to reconsider travel to Ethiopia and to not travel to the Tigray and Amhara regions. The UK warns its citizens to stay away from Tigray.

The warnings introduce traveler insurance coverage issues, which deters traveler and group trips, according to Karani and Chapman. Major tourist attractions become unavailable for visits. “The British government travel advice says don’t go within 30 kilometers of the border of Tigray and that rules out parts of the [Simien] national park,” said Chapman.

Intrepid Travel and their partners are hopeful the second half of the year will see normalcy, but they are watching how the peace deal plays out.  “Five months before September we will be reviewing the situation again,” Karani said.

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Tags: africa , coronavirus recovery , Covid , ethiopia , travel warning

Photo credit: Lalibela is one of Ethiopia's most popular destinations. The town was briefly occupied by Tigrayan rebels. Mulugeta Wolde / Unsplash

ETHIOPIANS TODAY

Ethiopians Today!

Prime Minister Abiy Ahmed launched the National Tourism and Hospitality Exhibition

By Chala Dandessa

Prime Minister Abiy Ahmed launched the National Tourism and Hospitality Exhibition earlier today. The exhibition at the Science Museum showcases Ethiopia’s tourism assets and will be open to the public for the next coming weeks as of today.

On his official twitter page Prime Minister Abiy Ahmed said “Tourism is one of the main pillars for the economic sector, considering we have a rich history, heritage, culture, natural endowments, birds, wildlife and unique events that are marketable. The Tourism and Hospitality exhibition launched today gives visitors an opportunity to see a sample of what makes Ethiopia an ideal destination. I call upon all Ethiopians to explore what your country offers; to extract the potential of what you discover; to promote and to serve in the interest of positioning Ethiopia as a destination with many splendours”.

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Ethiopia Tourism Ministry Re-affirms Commitment to Synergise with ATB

At a bilateral engagement with the government of Ethiopia, represented by Hon. Seleshe Girma, State Minister of Tourism, Ethiopia, the Country re-affirmed her commitment to support the African Tourism Board in its quest to advancing tourism in Africa.

This affirmation formed part of the discussions between ATB, represented by the President, Cuthbert Ncube and the Secretary General, Hiwotie Amberbir while on a working call to the Ministry yesterday in Addis Ababa, the Ethiopian capital.

The Minister re-assurred the organisation of their support and commitment in the partnership and both parties agreed that this synergy will expedite the promotion agenda of destination Ethiopia as truly “the land of Origin” with so much diverse offerings, emanating from the most amazing landscapes, nature reserves, unique cultural heritage, rich history and remarkable biodiversity.

ATB President noted that with the level of progressive infrastructural development which the government has aggressively embarked on in positioning the nation as a tourist hub in the region, and as the “capital of Africa” because of the presence of AU headquarters in the country that accommodates fifty four member states Ambassadors and Head of States on a regular bases, thereby contributing immensely to the tourism GDP earnings of the country.

“little wonder that Ethiopia has become the most attractive, popular, and emerging tourist destination in Africa, in MICE, conferencing, tourism infrastructure investment, and business travel, gaining emmense attraction as the world connectivity hub, with a robust visa on arrival to most countries which has added much benefit in positioning the Horn of Africa destination,and best known for its famous high quality coffee”, Ncube said.

You will recall that a team from ATB were in Ethiopia where they visited the central region of Ethiopia on a tour of the enchanting Wenchi Lake Resort which is undergoing construction, a project that once completed will further boost the image of the country as an emerging captivating destination in Africa.

ATB also emphasised that the engagement with Ethiopia was indeed an achievement, collaborating with the government of Ethiopia in a strategic partnership which aims at not only promoting the country but also positioning Africa as the best choice for investment and tourism attractions.

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Ministry briefs diplomatic community on Ethiopia’s tourism potentials

Addis Ababa, November 2, 2023 (FBC) – The Ministry of Tourism has briefed the ambassadors and diplomats of various countries stationed in Addis Ababa regarding the development and comprehensive activities of Ethiopia’s tourism.

Briefing the diplomatic corps, Minister of State for Tourism, Mr. Sleshi Girma, said that various activities are being undertaken to promote tourism potentials and tourist destinations as well as to modernize the sector.

Although Ethiopia is the leading country in Africa in terms of tourism wealth, it has not been reaping the economic rewards it should obtain from the sector, the State Minister underscored.

Owing to the due emphasis placed by the government on the sector, several existing tourist destinations in the country have been renovated and modernized, Mr. Sleshi noted.

According to him, tourist destinations built in Addis Ababa in a short period of time through “DineForSheger” and “DineForNation” have become desirable destinations for visitors.

Ethiopia’s existing heritages and new tourist destinations are convenient for tourists, the State Minister asserted while inviting the diplomatic community to visit those areas in his country.

After the briefing, the diplomatic community visited the Tourism and Hospitality Exhibition at the Science Museum.

It is known that Ethiopia has the most UNESCO-inscribed heritages, 11, in the African continent.

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Ethiopian Tour Operators association

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Connecting Lives, Creating Opportunities: Learn More About Ethiopian Tour Operators Association.

ETOA Members

Ethiopian Tour Operators Association (ETOA) is a professional association representing the legally registered tour operators in Ethiopia. Currently, ETOA is composed of more than 285 individual tour and travel agency companies that are actively engaged in providing tour and tour operation related services.

To be the foremost authority driving tourism growth in Ethiopia through strategic partnerships, relentless promotion, and steadfast dedication to the advancement of the industry.

• Fostering collaboration between tour operators, government, and other tourism stakeholders
• Promoting Ethiopia as a unique and compelling tourist destination
• Advocating for policies and initiatives that ensure the sustainable development of tourism
• Providing tour operators with resources, training, and networking opportunities to grow their businesses

Core Values

• Leadership: We strive to be visionary leaders and authoritative voices on Ethiopian tourism.
• Collaboration: We believe fruitful partnerships across sectors are key to advancing tourism.
• Sustainability: We are dedicated to promoting sustainable policies and practices that balance tourism growth with cultural and environmental preservation.
• Service Excellence: We aim to deliver outstanding service and to be highly responsive to the needs of our members and partners.
• Integrity: We conduct all our affairs with honesty, transparency and accountability.

Board of directors

The Ethiopian Tour Operators Association is governed by a Board of Directors elected by its members. The Board is composed of 7 industry leaders who each serve a 2-year term. This group of diverse professionals represents the breadth of the travel industry across Ethiopia. As the elected governing body, the ETOA Board of Directors is responsible for overseeing the strategy, activities, and direction of the association. They provide guidance and leadership to advance ETOA's mission of promoting professional tour operations and unforgettable travel experiences.

Each Board member contributes their expertise and perspective from different sectors of tour operations, from inbound to outbound agencies. Together, they work collaboratively to support ETOA members and uphold world-class standards across the industry. The ETOA Board of Directors exemplifies the association's spirit of cooperation and excellence. Their leadership will be crucial as ETOA continues to drive positive change in tour operations and make Ethiopia a premium travel destination.

Fitsum Gezahegne

Fikreselassie Admassu

Vice President

Bogale Abey

Board Secretary

Molla Miheretu

Board Member

Samerawit Fekadu

Yared Mulugeta

Wubeshet Alemayehu

Ethiopian Tour Operators Association (ETOA) is a professional association representing the legally registered tour operators in Ethiopia. Currently, ETOA is composed of more than 220 individual tour and travel agency companies that are actively engaged in providing tour and tour operation related services.

The ETOA was established in 2003 to make sure its members provide services with high level professionalism and ethics encouraging the highest standard in all aspect of tour operating.

Ato Tegene Hailegiorgis

General Manager

Beza Tilahun

Member's affairs officer

Haregewoyien Gedion

Case Executive and Finance

Adane Aregaw

Airport agent

Selamawit Engidawork

When established in 2003, the Ethiopian Tour Operators Association (ETOA) was founded by ambitious industry leaders seeking to transform travel in their country. They envisioned an organization that would champion professionalism, ethical conduct, and exceptional service among tour operators in Ethiopia. Through ETOA, these pioneering founders aimed to set the highest standards in all facets of tour operations. By bringing tour operators together under a shared code of excellence, they sought to showcase the tremendous potential of travel in Ethiopia. Today, ETOA upholds this spirit of quality, collaboration and advancement. The association remains committed to the vision of its founders - to make Ethiopia a world-class destination by empowering tour operators to deliver unforgettable travel experiences. Thanks to its dedicated founders, ETOA continues to be the leading voice and resource for tour operators across Ethiopia. Their leadership and initiative laid the foundations for the association's ongoing impact.

Fitsum Gezahegne Lakew

CEO,Paradise Ethiopia Travel

Yohannes Assefa Woldegiorgis

Managing Director Red Jackal Tour Operator PLC

Yenealem Getachew

Managing Director Horizon Tour

Yoseph Getenet

Managing Director Ghion Tour & Travel PLC

Atenafu Bezuneh

Managing Director Hadar Tours

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Ministry appeals to diplomatic community, dev’t partner’s role in tourism

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New report implicates midroc, state sugar enterprise in human rights violations, more than 150 ethnic tigrayan former endf members held unjustly in prisons: report, au alarmed by renewed conflict on tigray-amhara borders, promoting peace is never a losing proposition, ethiopian ceo hits out at price gouging in ailing aviation spare parts supply chain, draft bill axes-out brokers’ role from exportable livestock supply chain.

The Ethiopian Tourism Ministry hosted a briefing session with members of the diplomatic community and development partners in Addis Ababa, emphasizing the importance of tourism for the country’s people and economy.

The event, themed ‘Tourism Development, Opportunity and Challenges,’ aimed to encourage investment and support in Ethiopia’s tourism and hospitality sectors.

Tourism State Minister Seleshi Girma (PhD) highlighted Ethiopia’s immense potential in tourism and called on embassies and development partners to prioritize the sector. He emphasized the need for collaboration in areas such as service quality assurance, technology, heritage preservation, and wildlife conservation.

Deputy Chief of the Chinese Embassy, Shen Qinmin, expressed China’s support for Ethiopia’s tourism industry and highlighted the cultural and historical richness of both countries. Qinmin encouraged more Chinese tourists to visit Ethiopia and suggested collaboration to promote tourism between the two nations.

Moroccan Ambassador Nezha Alaoui M’hammdi also expressed optimism about partnering with Ethiopia in the tourism sector. She emphasized the significance of preserving cultural heritage and acknowledged the potential for south-south cooperation.

The briefing event aimed to promote Ethiopia’s tourism potential to both foreign and local audiences while fostering partnerships and cooperation in the sector. (Ethiopian Herald)

‘Let Ethiopia Produce’ Central to Transform Emerging Economy – Demeke

The ‘Let Ethiopia Produce Movement’ is playing a crucial role in transforming Ethiopia’s emerging economy and accelerating its economic growth, according to the Deputy Prime Minister and Foreign Minister, Demeke Mekonnen.

The movement’s String Committee recently held discussions with stakeholders to explore ways of boosting production, productivity, and import substitution in the manufacturing sector.

Demeke, who chairs the committee, emphasized the need for effective leadership and problem-solving to achieve the movement’s goals.

The ‘Let Ethiopia Produce Movement’ is a flagship project of the Homegrown Economic Reform and aims to improve industrial production, substitute imports, and increase exports. To achieve these objectives, Ethiopia must produce high-quality products that meet local and international standards.

The Industry Minister, Melaku Alebel, highlighted the importance of enhancing service delivery, input supply, investment competitiveness, power supply, and addressing challenges faced by the manufacturing industry.

The movement has already yielded positive results, including import substitution savings of USD 350 million and the revitalization of over 360 industries, fostering job creation and industrial growth.

(All Africa)

Over 5 million in Amhara, Tigray affected by drought like conditions

Over five million people are still reportedly affected by drought-like conditions in Amhara and Tigray Regions. Food insecurity is further aggravated by a shortage of agricultural input, disease, and pests, as well as interruption of farming due to ongoing hostilities and crop failures.

While the Meher harvest may provide some respite in food availability and access in some parts of Tigray between October 2023 and January 2024, it is anticipated that there will be below-average production, leading to early depletion of stocks.

A 50 percent animal feed shortage is likely in the following months. According to the assessment over 2 million people are at risk of food crisis.

The Ethiopian government allocated food for distribution for nearly 3.6 million people in September/October 2023.

OCHA Ethiopia stated that without sufficient assistance, the drought-like condition resulting in critical food and animal feed shortage risk increased negative coping strategies, malnutrition, reduced groundwater recharging, and animal disease outbreaks.

Scrapping multiple destinations will be disservice to Nigerians: Mesfin Tasew says

At a recent meeting with Airline Operators of Nigeria (AON) and the Minister of Aviation and Aerospace Development, Festus Keyamo, Nigerian airlines operators urged the Federal Government to carry out sweeping reforms in the aviation sector including the cancellation of eight and ninth ‘freedom of free’ flights by foreign airlines into Nigeria.

The AON said some foreign airlines operating in the country have a dispensation to operate sabotage that gives them undue competitive advantage in the domestic market, to reduce the market size and increase the failure of domestic airlines.

But the Group Chief Executive Officer of Ethiopian Airlines, Mr Mesfin Tasew, who met with Nigerian aviation reporters in Addis Ababa, recently, disagreed with the suggestions of the domestic airlines. He said if the Federal Government cancels multiple destinations, it is the Nigerian people that will suffer for it. He also speaks on other wide-ranging issues.

Ethiopian Airlines was established in 1945 and had its first flight to Cairo in 1946. So, we have been in operation over the last 77 years. Through this period, we have been growing consistently, both in good and difficult times.

Migrants from Ethiopian migrants found hiding among medical equipment in lorry at border crossing point

Authorities at the Nadlac Border Crossing Point in Romania detected three individuals from Ethiopia attempting to leave the country illegally. They were found hidden in a lorry that was transporting medical equipment.

The driver of the lorry, who is Bulgarian, claimed to be transporting the medical equipment from Bulgaria to Germany, as indicated by the accompanying documents.

However, based on a risk profile assessment, the border guards conducted a thorough inspection of the vehicle and discovered the three Ethiopian nationals in the cargo compartment.

The individuals were taken to the border police headquarters for further investigation. It was determined that they had legally entered Romania but were now being investigated for attempted fraudulent border crossing. Simultaneously, the Bulgarian driver is under investigation for migrant smuggling.

(stiripesure.ro)

South Sudan reiterates commitment to deepen relations with Ethiopia

South Sudan has reiterated its commitment to deepen bilateral ties with Ethiopia, citing coordination efforts and cooperation on multiple fronts. South Sudan’s President Salva Kirr held a meeting with Ethiopia’s Deputy Prime Minister and Foreign Affairs Minister, Demeke Mekonnen in Juba.

Kiir described the relations between Africa’s newest nation and Ethiopia as “historical.”

Demeke in a statement to local media, said their meeting focused on strengthening people-to-people relations between the two nations. For his part, South Sudan’s Foreign Affairs minister, James Pitia Morgan said the meeting focused on connecting the two countries with roads, besides regional stability. 

“There were a number of bilateral matters which they discussed. One of the issues was to explore and expedite not only how the two sides would consolidate and maintain the current relations but also how they could be deepened and coordinate efforts and cooperate in areas of mutual benefits to both countries, especially in inroads”, he said.

Juba and Addis Ababa enjoy a cordial relationship, spanning several years, noted Morgan.

(SUDAN TRIBUNE)

Africa must build a new social contract for sustainable development says, ECA’s Claver Gatete

The new Executive Secretary of the Economic Commission for Africa (ECA), Claver Gatete, emphasized the need for a new social contract in Africa to accelerate sustainable development.

Speaking at the opening of the Fifth Session of the Committee on Social Policy, Poverty, and Gender in Addis Ababa, Gatete highlighted the importance of governments committing to forging new social contracts that ensure equal rights and opportunities for all.

He stressed the integration of employment, sustainable development, and social protection in these contracts and emphasized the role of high-quality education and lifelong learning in achieving the Sustainable Development Goals (SDGs) and building new social contracts.

He called for affordable, accessible, and applicable education policies that enhance quality, institutional credibility, and align education with employable skills. Gatete also noted the significant influence of climate change, demographic shifts, rapid urbanization, and digital transformation on Africa’s future.

Gatete called for urgent and practical measures to enhance efficiency in public spending and foster more inclusive development to support the establishment of a new social contract in Africa.

The incoming Chair of the Committee, Florence Ayisi from Ghana, emphasized the importance of delivering social contracts anchored in human rights to rebuild trust and social cohesion. Ayisi urged African governments to accelerate actions for achieving the SDGs and leaving no one behind through resilient, sustainable, inclusive, and climate-resilient development pathways.

China, Africa to keep deepening industrial chain cooperation

The “Chinese Investment in Africa 2023” report examines the impact of China-Africa cooperation on the African industrial chain, by analyzing over 90 Chinese companies and 20 China-Africa cooperation projects.

It showcases examples of Chinese companies contributing to sectors like agriculture, manufacturing, digital economy, and infrastructure. With over 3,000 Chinese companies operating in Africa, China’s direct investment in the continent exceeded USD 47 billion as of 2022.

The report emphasizes China’s alignment with African development strategies through initiatives like the Belt and Road Initiative and the Forum on China-Africa Cooperation.

Clean energy cooperation, particularly in Ethiopia, is highlighted. The report outlines six major models of China-Africa industrial chain cooperation. African officials and experts acknowledge the positive impact of Chinese investment on African industrialization. The Belt and Road Initiative and African integration efforts create a favorable trade environment and market opportunities for Africa. The report underscores the potential of China-Africa cooperation in driving Africa’s industrial transformation and promoting African integration.

(People’s Daily Online)

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The Ethiopian delegation led by Finance Minister Ahmed Shide, met with the WB’s Regional Africa VP….

The Ethiopian delegation led by Finance Minister Ahmed Shide, met with the WB’s Regional Africa VP for International Finance Corporation/IFC Sérgio Pimenta and the VP & Chief Risk, Legal and Sustainability Officer for Multilateral Investment Guarantee Agency/MIGA Ethiopis Tafara.

The meetings discussed Ethiopia’s efforts and reforms to boost private sector investments, including recent opening of the retail, financial and other sectors to international investors. The VPs commended Ethiopia’s efforts to create an enabling environment for investment while underscoring strategic areas of collaboration to further improve the country’s investment climate and advance this agenda.

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