hashtags instagram travel 2022

150+ Best Travel Hashtags for Instagram (to Grow Your Account in 2022)

The right travel hashtags can increase the reach of your posts and attract new followers . get the best strategy and 100+ travel instagram hashtags in this post..

Using travel hashtags can really increase the reach of your posts, and when more people see your post, there are higher chances of you getting followers and growing your account.

Since the Instagram algorithm is quite custom to you and sometimes fickle as we all know , hashtags need to be used properly for maximum impact.

In this post, you’ll learn about what travel Instagram hashtags are, why you need to use specific travel hashtags, how to use them and which hashtags are the best for your size account.

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What are hashtags on Instagram?

A hashtag is used on several social media platforms. It usually consists of a word or phrase with a # symbol preceding it.

Hashtags are used to identify digital content on a specific topic, and ultimately, helps users find relevant content related to that hashtag containing the word or phrase.

Specifically on Instagram, hashtags help sort out photos specific to the word or phrase.

You can find images and videos by looking up a hashtag and see all the photos and images that other people posted with the same hashtag.

Why use travel Instagram hashtags?

Using travel hashtags on Instagram as a travel influencer or a blogger is a must if you want your photos and videos if you want more than just your followers to see your content.

Without using hashtags, a small percentage of your current followers will see your post.

When you use hashtags, then both followers and non-followers can see your post.

Hashtags can improve the reach of your photo by 30-40%!

The more reach you get from hashtags, then Instagram will reward you by showing your post to more existing followers and vice verse.

If you can also use hashtags in a very specific way. For example, if you use #sarchetrit_nyc for all your NYC posts, then your followers can see all your posts from NYC in one location.

Where do you put hashtags for travel?

Screenshot from my IG @sarchetrit

There are three spots to put hashtags although people like to argue about which is the best spot.

At the Bottom of the Caption

The best spot according to Instagram is to put hashtags right in the caption at the bottom.

1st Comment of a Post

Some people argue that this clutters up their caption. Thus, those people will put it in the 1st comment meaning they post their post, then copy and paste hashtags in the first comment.

However, people say that putting hashtags in the comment limits the reach on posts.

You can test out what works best for you– hashtags in the caption or in the comments– or don’t over think it. Just post them in the caption.

Within Stories

Aside from your in-feed posts, you can use up to 10 hashtags in your Instagram story to widen the reach of your story.

How many travel hashtags for Instagram should you use?

The Instagram Creators account says to specifically use 3-5 hashtags but from personal experience and seeing what other travel bloggers do, 3-5 is too little.

On the other hand, this Adspresso study suggested that 11 is a sweet spot for hashtags.

I personally use about 15-18 because that works for me so you can test out what works for your accounts.

Focusing on the number is not the most important factor for hashtags to increase the exposure of your post though.

What matters is how often a hashtag has been used or how popular it is because if a hashtag has been used too many times such as #travel or #explore, then your posts won’t be seen under that hashtag page. It defeats the purpose to use such a large hashtag especially if you’re a smaller account.

What are the best hashtags to grow my account?

The best hashtags to grow your account are going to be ones that are very specific to your photo and also account size.

Again, if you have less than 5k followers and use a hashtag like #travel, which has been used 610 million times, your post will quickly disappear among other posts.

As a result, if you are a small to medium sized account, make sure to use that aren’t used as much so your posts will actually be seen in the hashtag page.

Pro Tip: If you use travel hashtags for Instagram reels, make sure they are specific as possible! I’ve noticed that you don’t need as many hashtags for Instagram reels as you need for in-feed posts too so test it out to see what works for your account.

What are some good travel hashtags to use?

As we mentioned above, the best travel hashtags are the ones that are really specific to your travel niche and your account.

A good hashtag strategy for Instagram is to 7-10 Low Competition hashtags, 4-6 Medium Competition ones and 1-2 High Competition hashtags.

29 Adventure Travel Hashtags

These adventure travel hashtags are great if you’re into adventure travel. Try using a mix of these as well as location specific hashtags.

To get location specific hashtags, you can use the app Flick , which is where I got all of these.

Low Competition

#adventuretraveler

#travelingadventures

#adventuretraveller

#travellingadventures

#travelnursingadventures

#adventuretraveling

#mytraveladventures

Medium Competition

#happytravels

#chooseadventure

#discovertheglobe

#neverstoptraveling

#getlostnow

#borntoexplore

#adventuretravels

#travelandadventure

#travelnurseadventure

High Competition

#travelstory

#seekadventure

#livetoexplore

#thediscoverer

#borntotravel

#exploretheworld

#wonderlust

#travellust

#globetrotter

#adventurenthusiasts

#iamatraveller

#travelandleisure

#travelblogging

27 Beach Vacation Hashtags

These beach hashtags for Instagra are great if you’re on a beach trip. Try using a mix of these as well as location specific hashtags.

Low Competition for Beach Hashtags

#saltyhairsandytoes

#familybeachvacation

#beachvacationrentals

#beachvacationoutfits

#vacationbeach

#beachvacationers

#vacaystyle

#travelflorida

#turqoisewater

#beachsunsets

#sandandsea

#whitesandbeaches

#beachvacations

#beachvacation

#turquoisewater

#oceanbreeze

#beachphotoshoot

#beachtherapy

#sandbetweenmytoes#paradisefound

#islandparadise

24 City Travel Hashtags

It’s best to use some city specific hashtags when traveling in a city (i.e. #nyctraveltips #nyctravel #nycgo). But you can add these to those specific city hashtags too.

To get city specific hashtags, you can use the app Flick , which is where I got all of these.

#citytraveller

#citytraveler

#travelphotographycity

#prettycitytravel

#citytraveling

#citytravels

#explorethecity

#exploringthecity

#travelcity

#cityphotography📷

#cityexplorer

#beautifulcityview

#citytravel

#citystreets

#streetview

#cityexplore

#cityscapes

20 Europe Travel Hashtags

These Europe travel Instagram hashtags are great if you’re traveling in Europe. Try using a mix of these as well as location specific hashtags.

#travelaroundeurope

#europeantravels

#europetraveler

#europetravelling

#travellingaroundeurope

#europeantravel

#traveltoeurope

#travelingeurope

#travelineurope

#travellingeurope

#girlstraveleurope

#europetravel

#traveltagged

#travelinspiration

#travelphoto

#europetravels

#traveleurope

14 Female/Instagram Travel Hashtags

View this post on Instagram A post shared by Sarah Chetrit ✈️ 🍜 🥟 👩‍🏫 💻 (@sarchetrit)

If you’re into taking pretty feminine pictures with twirling skirts, there are great hashtags for this!

Besides using these female travel Instagram hashtags, you may want to tag these female travel repost accounts. There’s a full list of them here.

#femaletravelinspo

#solofemaletravelernetwork

#femalesolotravel

#femaletravelcommunity

#femalesolotraveller

#solofemaletravelers

#femaletravelers

#femaletraveller

#femaletravelblogger

#solofemaletraveller

#femalesolotraveler

#femaletravel

#solofemaletraveler

#solofemaletravel

29 Nature Travel Hashtags

If you’re a nature lover, try these nature travel Instagram hashtags. Try using a mix of these as well as location specific hashtags.

#luxnaturetravel

#travelnaturephotos

#travelandnature

#instatravelnature

#naturetraveller

#naturetravellers

#naturetraveler

#naturetravels

#travelingnaturephotography

#naturetravelculture

#naturetravelinspiration

#traveluniquenature

#traveldudes

#natureblog

#travelnature

#naturetravel

#waterfalls

#traveltheglobe

#wandergram

#travelpassport

#landscapephotography

#naturephoto

25 Travel Inspiration / General Travel Instagram Hashtags

For general travel inspiration hashtags, try these out.

#inspirationaltravel

#inspirationtravel

#travelinginspiration

#travelforinspiration

#travelquotesinspiration

#travelinspirations365

#travelcouplesinspiration

#travelinspirations

#travelcoupleinspiration

#traveldreamseekers

#wanderluster

#travelgirlsgo

#traveltoexplore

#openmyworld

#travellifestyle

How do I find more travel Instagram hashtags specific to my travel niche?

If you need even more specific travel Instagram hashtags, I personally use the app, Flick , which is how I found the above travel hashtags.

What I love about Flick (vs. free hashtag finders) is that it tells you the exact number of times that these hashtags have been used, which is really important for your specific follower count.

Related Instagram Posts:

• How to Become an Influencer on Instagram
• Makeup Hashtags
• Fashion Hashtags
• Increase Instagram Story Views
• How to Take Good Pictures of Yourself
• How to Remove Ghost Followers on Instagram
• How to Fix Blurry Instagram Photos

Want to learn more? You can find more helpful blog posts here , get consistent page views to your blog with my SEO course , or follow me on social media to get daily tips:

• TikTok for blogging + social tips @sarah.chetrit
• Facebook Group to ask me anything Blog and Make Money
• Instagram for travel, blogging and Korean food @sarchetrit

Until next time, Sarah Chetrit

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Travel Character

Travel Hashtags For Instagram – The Ultimate Cheat List 2023

To keep the information relevant and up to date this post has been updated on 27th Feb 2022.

Every traveler enjoys taking amazing photos and sharing them on social media with a snappy caption. But posting your favorite photo with a relevant travel hashtags can boost your reach.

The hashtag is one of the easiest ways to amplify your reach and to get your post on top of Instagram .

I know it’s quite boring to find the relevant hashtag for each post. But you don’t have to worry I did it for you.

I researched best travel hashtags for Instagram; test them, So today I’m going to share best Travel Hashtags for Instagram. So grab a cup of coffee because it’s a bit quiet lengthy:

Instagram Travel Hashtags Guide

How many instagram hashtags should i use.

There is no certain limit to using hashtags in one single post. But I’ve seen many popular Instagrammer use a maximum of 30 hashtags.

Many Instagram experts suggest 11 hashtag is best for attracting new followers and it best for engagement. But I’m a fan of using all 30 hashtags sometimes it looks spammy but you can use the hashtag in comments as well. There is no difference in their functionality if you use hashtags in comments and captions in both cases it works same.

How do get rank your post at the top of your hashtag feeds?

There is no point of telling you the numbers of hashtags if you don’t know how to use them.

The hashtag can amplify your reach but a great hashtag comes with great responsibility. It’s very difficult to get rank yourself on a hashtag that has more than millions of followers because it has too much competition. It is just like rank on the first page of Google on a keyword that has more than 50% competition.

A big hashtag is easy for getting quick likes and comments but after some time your post getting disappears and then all died.

Let’s reverse this; it is quite easy to get rank on hashtag which has less than 500k follower or less than 1M followers. So try to use those hashtag which <500k or <1M depends on your engagement ratio.

When you rank on top of a smaller hashtag then you get slow engagement but for a long time and you have a good chance to get featured yourself in larger feeds.

Instagram allows you to use max 30 hashtag in one post. So use them smartly:

• 8 Hashtag with more than 1M+ feeds
• 10 Hashtag with 100K to 1M feeds
• 5 Hashtag with less than 100K feeds

Now you left with 7 hashtags use them for location or to define the post or as your mood.

Now you may think that how to find out the hashtag on the basis of feeds but you don’t have to worry at all, I did bucketing of all hashtag on the basis of feeds:

Popular Travel Hashtags

Travel hashtags with 1m+ feeds:.

These are the most common and popular travel hashtags on Instagram and hardest to rank on top as well. So use them smartly or I’ll say use them for getting quick likes & comments, because when we are talking about engagement then how much time to get the number of likes & comments also matter:

Travel Hashtags with 100k to 1M Feeds:

These are less generic but more useful. Now by using these hashtags, you have a better chance to rank on top in hashtags as compared to the above list. Less number means less competition:

Travel Hashtags with less than 100K Feeds:

As the number tells these are less generic as compared to the above list but more effective for long term engagement:

Luxury Travel Hashtags:

Use these hashtags when you want to share the pictures of your most lavish trip. Generally, these types of hashtags are used by celebrities, influencers and businessmen who usually go for luxurious travel:

Let’s go into the deep of HashTag Strategy and make the bucket of hashtags on the basis of location, mood, and moment.

Travel Hashtags On the basis of Location

When you post a stunning picture on Instagram then your follower or who saw your post desperately wants to know where is this destination? Where are you? So for this, you can use destination-specific hashtags:

Travel Hashtags On the basis of Moment:

Some photos are like wow, amazing or awesome etc. So with these hashtags, you can define your emotions or moment:

Travel Hashtags On the basis of what’s around you:

You click a picture on beach, mountains, in snow, in the lap of nature etc. So now with these hashtags, you can reach an audience who love these picture:

Travel Hashtags for Beach Vacation:

Loves salty water, golden sand and beautiful shorelines then here is the list of beach hashtags that helps to boost your stunning pictures on Instagram.

Travel Hashtags for Family Vacations:

Love traveling with your loved ones here is the list of top family vacations hashtags:

Travel Hashtags for Honeymoon Couples:

Honeymoon is always a special trip for couples and if your pictures get love from people then it can set the vibes as a perfect couple. So check out the list of top travel hashtags for your honeymoon trip:

Travel Hashtags for Mountain Lovers:

If trekking and climbing excite you there here are the hashtags that make your mountain pictures worthy enough to reach maximum people:

Travel Hashtag for Adventure lovers:

Is adventure excites you? Whether it be trekking to a dangerous mountain or spending a camp night inside a jungle or paragliding into the sky or surfing on the waves of the sea. This list of hashtags will help you to share your adventurous pictures with the adventure junkie:

Evergreen Travel Hashtag:

You can use these hashtags with any type of content no matter like travel, fashion, food or anything, you can include these hashtags in your strategy:

Nature Travel Hashtags:

Traveling can be influenced by nature as well, like waterfalls, forests, rivers, mountains and many more. So for that, we have another list of hashtags for you – If you’re posting an outdoor picture, nature-focused photos then you can use the below hashtags:

Travel Hashtags to feature on Popular Travel and Photography account:

This is one of the best ways to amplify your follower and reach but it quite tricky. You need to tag these accounts and include below listed hashtags on your list. There is no such guarantee that after tagging they will feature you post on their account. So you have to be consistent and repeat this process until they notice your post:

For Street Photography

@streetdreamsmag – 215k followers, hashtag – #streetdreamsmag @streets_oftheworld – 6572 followers, hashtag – #streets_oftheworld @streetlife_award – 26.4k followers, hashtag – #streetlife_award @ig_street – 6915 followers, hashtag – #ig_street @vivostreet – 1111 followers, hashtag – #vivostreet

For Travel photography

@huntgramcuration – 19.4k followers, hashtag – #huntgram @igshotz – 50.7k followers, hashtag – #igshotz – @worldplaces – 133k followers, hashtag – #worldplaces @instagood – 843k followers, hashtag – #instagoodmyphoto @travelandlife – 220k followers, hashtag – #travelandlife

Another List

• #thattravelblog (@thattravelblog)
• #LiveTravelChannel (@travelchannel)
• #TravelStoke (@matadornetwork)
• #lonelyplanet (@lonelyplanet)
• #BBCTravel (@bbc_travel)
• #justgoshoot (@justgoshoot)
• #TheGlobeWanderer (@theglobewanderer)
• #passionpassport (@passionpassport)
• #theculturetrip (@theculturetrip)
• #worlderlust (@worlderlust)
• #WeAreTravelGirls (@wearetravelgirls)
• #AdventureCulture (@adventure_culture)
• #lessismoreoutdoors (@theoutdoorfolk)
• #departedoutdoors (@departedoutdoors)
• #earth_deluxe (@earth_deluxe)
• #worldcaptures (@worldcaptures)
• #Artofvisuals (@artofvisuals)
• #TravelAwesome (@travelawesome)
• #followmefaraway (@followmefaraway)
• #travellingthroughtheworld (@travellingthroughtheworld)
• #nakedplanet (@nakedplanet)
• #CreateExploreTakeOver (@createexplore)
• #CreateCommune (@createcommune)
• #travelingpost (@travelingpost)
• #awesome_earthpix (@awesome_earthpix)
• #WeLiveToExplore (@welivetoexplore)
• #LetsGoEverywhere (@skyscanner)
• #igshotz (@igshotz)
• #exploretocreate (@thevisualscollective)
• #travelandlife (@travelandlife)

So here is the complete updated list of travel hashtags for #travelblogger. Hope you like it!!! Are you ready to get more likes, comments and followers? Use them and if you find them helpful then share them with your friends who love to travel. So they don’t waste time researching hashtags which already there.

If you know of any travel hashtags for Instagram them let us know in the comment section.

Frequently Asked Questions:

What is the difference between travelling and traveling.

In U.S, Travellling is the preferred spellling while in U.K Traveling is the preferred spelling. The American-British spelling difference also carries for other form as well like traveled or travelled, traveler or traveller.

Does Putting Hashtags in comment work?

A Big yes, they work fine as if they were in Caption. But you have to add them while posting the picture, after posting they are worthless.

Are Hashtag Still Relevant in 2022?

Yes, according to the new algorithm upate of Facebook and Instagram around 70% of organic social media content is going unseen. So a good hashtag can help you to get discovered.

• https://lajollamom.com/best-instagram-travel-hashtags/
• https://theuprootedrose.com/blog/the-best-instagram-travel-hashtags-of-2018

Hi Guys, My Name is Pursottam Saini, living the life of my dream – From traveling one destination to another and seeing the places I still don’t believe.

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150+ Very Best Travel Hashtags for Facebook, Instagram, and Pinterest

We may have been compensated through an experience or products from the links and companies mentioned in this post. Thank you for supporting my small business. Please see my disclaimer for more info.

I love sharing my travel photos. Unfortunately, I feel like if I am sharing them without a proper hashtag, they aren’t quite as “cool” or “seen” as the photos other travel bloggers and photographers are posting with a hashtag. Hashtags have become very popular, and gone are the days when we knew that cute little symbol as a “pound sign” on the calculator. In this post, we’ll talk about what a hashtag is, why you want to use one, and then I’ll give you a whole list of travel hashtags. You’ve come to the right place for Facebook and Instagram Travel Hashtags!

Unraveling the mystery of the hashtag has been fun for this old grandma. I may be hip, but I’m still learning! Isn’t that part of the fun in this life? Learning new things and sharing them with others? Good news! I did the work of learning so I can share the info with you. You get to read up on the research I did for you! Let’s get into it!

What is a Hashtag Anyway?

A hashtag is that fun little crosshatch symbol that you see all over social media channels these days. Back in my day (I love saying that), a hashtag was known as a pound sign and we used it primarily to indicate weights in measurements when typing. Now, thanks to modern-day social media, including Instagram and Facebook, we call this little symbol a hashtag and it has a whole new use.

Instagram is the most popular place to use a hashtag. A post shared with a hashtag will look like this: #hashtagpost. The symbol # is followed by the words that relate to whatever it is you’re posting. If you’re posting images of travel photography, you should use hashtags with words connected to your travels and what you’re showing in your photo.

Tips for Why You Want to Use a Hashtag?

Personal use.

There are two simple answers to this. First, you can use hashtags to organize your posts and travel photos for organizational purposes. Hashtags are easily searchable on social media, especially on your Instagram account, so it’s easy to find your images back after posting them if you’ve hashtagged them. For example, if you put a common hashtag on all of your photos of your trip to Chicago with the girls, then, later on, you will easily be able to go back and search for those photos with that hashtag. If your friends all use the same hashtag, you will easily be able to find what they’ve posted as well. Choose a unique and specific hashtag, such as #smithgirlsdoChicago2022, so your images will all match in a unique and fun way.

Related: The Top 150+ Captions of Attitude for Your Social Media Posts

Professional Use?

The other reason you may want to use a hashtag is to showcase what you’re posting outside of your group of friends and family. If you are considering moving into the realm of social media influencer or blogger, then your goal on social media is likely to gain followers. Hashtags are perfect for this. Why? Because people can search and follow common hashtags. Even if you aren’t looking to make money out of your posts, it can be a whole lot of fun to see one of your posts gain likes and follows. A popular hashtag, like #puremichigan, will have many followers and would be perfect to use while showcasing photos of the beauty you see when traveling through Michigan. Others who have traveled through Michigan have used this same hashtag.

What Hashtags Should I Use?

Now that we have a basic understanding of what a hashtag is and why we want to use them, let’s talk specifically about travel hashtags and get on to the list of hashtags for you to use!

How Many Hashtags Should I Use?

It is entirely up to you how many hashtags you choose to use. Generally speaking, most social media channels allow a max of thirty hashtags per post. Somewhere between nine and eleven seems to be the magic number to gain the most followers if that is your goal. Each person chooses to use their hashtags for different reasons.

Popular Travel Hashtags for 2022

As of January 2022, here are the top popular Instagram hashtags for travel:

#travel #travelgram #luxurytravel #holiday #traveladvisor #beautifuldestinations #travelagent #wonderfulplaces #emeraldexperience #emeraldvalue #wanderlust #travelgoals #emeraldcruises #cruise #responsibletravel #tourguide #travelplanning #traveltheworld #tourleader #travelconsultant #traveler #travelplanner #rivercruise #adventuretravel #cruiselove #smallshipcruising #instatravel #sustainabletravel #tour #bhfyp

Related: Caption for Nature Photos? 150+ to use for Social Media and Scrapbooks

And here are the Instagram travel hashtag runners-up!

#couples #wildlife #privatedepartures #cruiselife #datesoftraveltosuityou #travelexpert #sightdoing #adventuretour #lovebiz #eventtravel #guidedtours #bookwithatravelagent #privatecar #wildlifephotography #mayflowercruisesandtours #inspiration #sightseeing #planyourholiday #lynnepagetravelpa #caribbean #egypt #luxurycruise #africa #southafrica #safari #botswana #italy #travellater #vitaminsea #dreamnow

If you want to get creative and are less concerned with what’s most popular, check out some of these options:

100 of the Best Spring Captions and Tulip Quotes for Instagram

For Amazing Vacations

One of the best parts of a great vacation in this modern world is sharing your photos as you travel and enjoy the sights! Your friends and family can join in with you on your trip and see where you are each day. We’re never really disconnected in today’s world, are we? But even if you don’t communicate while on your trip, you may want to share photos after your trip. As we talked about above, a unique hashtag will point you and others to all of your common posts. Lucky for you, I have this great list of vacation-oriented travel hashtags! Feel free to mix and match your hashtags and even use these as a basis for creating your own.

#SunsOut #SunsOutBunsOut #Staycation #TravelDiaries #TravelTheWorld #ThrillingView #NeverComingBack #[AnyDestination], i.e. #Malibu or #SwissAlps #NatureLovers #DiscoverRelaxation #Recharging

Related: 150 Aesthetic Captions Proven To Gain Attention on Social Media

Amazing Scenery Photos

If you’re a photographer, and who isn’t these days with the high-quality cameras built right into our phones, you may want to begin using hashtags for your images. Enjoy these popular hashtags used among travelers and photographers in the industry. A great bonus here is that you might get you noticed by someone you admire in the field. It’s a bit of a longshot, but it can’t hurt!

#Photooftheday #MountainViewsAreTheBestViews #Nature #Beautiful #Photographer #EpicScene #NoFilterNeeded #IPulledOverForThis #EpicSunrise #EpicSunset #DestinationAmazing #BeautifulDestination #WonderfulPlaces

Traveling Lifestyle

Are you always on the road or do you make it a point to explore your local sights? Then use some of these common travel photography hashtags for you to use when showcasing your active, traveling lifestyle.

#WanderlustWednesday #TravelTuesday #AlongTheRoad #GirlBornToTravel #TravelingMama #TravelingGrandma #travellifestyle #TravelAddict #TravelPhoto #TravelLife #TravelDiaries #TravelPics #TravelAwesome #Wanderlust #TravelHolic #TravelBug #TravelingDog #TravelingCat #Wanderer #ItsAllAboutTheJourney #TheRoadIsCalling #AndIMustGo

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Road Trips and Adventure Hashtags

Everyone loves a good road trip! At least, this roaming grandma does! Here are some fun hashtags travelers love to use for that perfect road trip!

#RoadTrippin #WindowsDownMusicUp #IPulledOverForThisView #GPSForTheWin #Cruisin #BurningRubber #LifeInTheRearviewMirror #HitTheRoadJack #ShutUpAndDrive #TravelBug #MilesOfSmiles #SmilingThroughTheMiles #TakeTheScenicRoute #HeySiri #TheRoadIsCalling #PassTheAuxCord #TopDownHandsUp #RVThereYet #AdventureCalled #IAmNotLost #RevUpTheEngine #Recalculating

Related: 75 Inspirational and Funny Quotes About Traveling with Family

Funny Travel Hashtags

Some people use hashtags to include a mini message with their posts. A funny travel hashtag is just the thing to put a smile on your reader’s face. Use one of these for your next tongue-in-cheek post.

Another great read: How to Protect Images with a Watermarked Photo – Everything You Need to Know!

#AirplaneFood #KicksOnAPlane #AirportCarpet #TheySeeMeRolling #SuitcasePillow #NeverComingHome #OhThePlacesYoullGo #RoadSnacks #SeeYouNever

If you love to travel, check out this fun adventure !

For the Professional Traveler

If your profession allows you lots of travel opportunities, or if you are a travel blogger or photographer, check out any of these great choices for your Instagram posts. Travel photographers and bloggers use these hashtags for marketing and to gain followers.

#TravelLife #LiveIntrepid #LaptopLifestyle #NomadicLife #TravelBlog #TravelBloggers #TravelBlogging #BloggersOfInstagram #DigitalNomad #BloggerLife #ThatTravelBlog #Travelpreneur #WorkAbroad #NomadicLife #BloggersLife #BlogLife

Related: Need an Attitude Status for Boys and Men? 150+ to Use for Social Media and Scrapbooks

Wrapping It Up

Whether you travel for fun or work, and whether you post on social media for fun or work, you can benefit from a hashtag on your posts. After all, the sky is the limit when it comes to creating your hashtags. If you need a hashtag for something other than travel, you can use a site like THIS to give you ideas for just about any subject. These 150+ examples are just the beginning of the many, many, many options you can use when labeling your travel photos. Have fun! And if you have a favorite hashtag, please share it with me in my Facebook Group HERE or the comments below!

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Top Travel Hashtags To Grow Your Instagram Account

Instagram and travel go hand in hand these days, with influencers and travel bloggers sharing their exotic lifestyle and holiday tips on the platform.

But with so much travel photography on Instagram, it’s getting harder than ever to stand out. Using the right hashtags will help your travel posts stand out and get more likes.

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

This list of travel hashtags will help you choose the correct hashtags for different kinds of travel posts! Simply copy & paste the hashtags most relevant to your content…

⭐️ More hashtag strategy tips:  All-In-One Guide To Instagram Hashtags  ⭐️

1. Most Popular Travel Hashtags 2. Luxury Travel Hashtags 3. Adventure Hashtags 4. Beach Hashtags 5. City Hashtags 6. Solo Female Traveller Hashtags 7. Family Travel Hashtags 8. Honeymoon Hashtags 9. Travel Video Hashtags 10. Schedule Hashtags in Advance

1. Most Popular Travel Hashtags

These are some of the biggest and most used travel hashtags on Instagram! While they’re a sure-fire way of reaching new people in your audience, we recommend using a handful of these high volume hashtags mixed with smaller, specific travel hashtags.

#Travelgram #Travelholic #Travelbook #Traveller #Travel_Captures #Instatravel #SeeTheWorld #TravelTheWorld #TravelAddict #Travellingram #TravellingThroughTheWorld #TravelIsLife #TravelWithMe #TravelCouple #WorldTraveler #MyTravelStory #WanderingSoul #TravelMoments #JustTravel #Globetrotter #NextDestination #LetsTravel #HappyTraveller #TravelTips #TheBestDestinations #TravelInspiration #TravelJunkie #WorldExplorer

2. Luxury Travel Hashtags

For the high-end traveller showing us the most beautiful hotels and spots across the globe! Luxury travel dominates a large space on Instagram due to celebrities and travel influencers sharing their most lavish trips. If you’re sharing luxury travel content use these hashtags to get more likes:

#LuxuryTravel #LuxuryHotelsWorld #LuxuryTraveller #BespokeTravel #LuxuryVillas #LuxuryTrip #TravelLuxury #DreamHoliday #LuxuryEscapes #BestResorts #VacayGoals #DreamDestination #LuxuryHoliday #LuxuryWorldTraveller #LuxuryLifestyle #LuxuryTravelDaily #LuxuryLocation #NeverGoingHome #LuxuryVacation 

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

3. Adventure Hashtags

If hiking in the great outdoors is more your cup of tea, there are thousands of Instagram users who are with you! When posting outdoorsy content, use these adventure hashtags to reach the right people:

#LifeIsAnAdventure #AdventureTime #Adventurer #ExploreTheWorld #GoExplore #SeekAdventure #GoPlaces #NotLost #HikingAdventures #AdventureOn #StayAndWander #GoneOutdoors #Adventure_Culture #ChooseAdventure #GetOutStayOut #AdventureAddict #AdventureInspire #AdventureTillWeDie #AdventureThatIsLife #RoamThePlanet #AdventureSeeker #NeverStopExploring #EarthOutdoors #FindYourAdventure

4. Beach Hashtags

Sand, sea, sun and salt…can only mean one thing! Our Instagram feeds are full of white sand beaches and crystal blue oceans, and these are the top beach hashtags for your travel Instagram:

#Beaching #BeachLife #SandAndSun #SaltyAir #PalmTrees #SeaWaves #LifesABeach #Beachscape #SunsetBeach #BeachBabe #Beachy #BeachVibes #OceanVibes #SaltEscape #BeachHairDontCare #BeachBum #Aquaholic #SeasTheDay #BeachDaze #BeachDay #SandInMyToes #SaltySoul #BeachTherapy #RestingBeachFace #BeachLiving #BeachLifestyle #LifeByTheBeach

5. City Hashtags

From the coast to the capital, share your city travel photos on Instagram with these city hashtags. Remember to always include the place names of the cities (and anything else) you’re visiting! This way fellow travellers will be able to find your posts and learn from your tips.

#CityBreak #CitySightseeing #LoveThisCity #CityTrips #CobbledStreets #CitySights #CityTravel #Siteseeing #ExploringTheCity #CityView #CitiesOfEurope #BeautifulCity #CityLove #CityShot #CityWalking #CityScene #Cityscape #CityCaptures #CityExplore #CitySunset #CityLights #CityAtNight #CityLife #AmazingCity 

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

6. Solo Female Traveller Hashtags

Instagram offers a great community for women travelling alone! Many travel influencers and bloggers are solo female travellers, and have set up trending hashtags to connect other women travelling and exploring by themselves…

#TravellingSolo #SoloTravel #TravellingAlone  #Wanderer #SoloFemaleTraveller #SoloFemaleTravel #TravelGirlsGo #SheIsNotLost #SheWhoWanders #JourneyOfGirls #TravelGirlsHub #DameTravel #WeTravelGirls #TravelGirlsGo #WomanTraveler #WomanTravel #GirlsWhoTravelSolo #GirlsTravelDiary #WomenWhoTravel #WomenWhoExplore #Travelette #SheExplores 

7. Family Travel Hashtags

If you’re travelling with young ones, you’re not alone! Many families take to the world with their children and document their adventures on Instagram. Use these family travel hashtags to get your posts in front of the right audience:

#FamilyTravels #TravelFamily #FamilyVacay #TravelFam #FamiliesWhoTravel #ParentsWhoWander #FamilyTravelTribe #TravelMadFam #GoWithNugget #TravelBrood #LoveYourTimeTogether #TravellingWithKids #LPKids #ExploringFamilies #FearlessFamTrav #TravelMum #TravelDad #FamilyAdventure #LitteTraveler #OurTribeTravels #KidsThatTravel 

8. Honeymoon Hashtags

Travel couples are big news on Instagram. When else do couples treat themselves to a trip as big as their honeymoon?! Expect paradise water bungalows and rose petals…join in with these honeymoon hashtags for Instagram:

#Honeymoon #HoneymoonDestination #HoneymoonTime #HoneymoonTrip #Honeymooning #HoneymoonTravel #Honeymooners #DreamHoneymoon #RomanticPlace #HoneymoonVibes #RomanticGetaway #HoneymoonBungalow #JustMarried #InParadise #HoneymoonInspo #HoneymoonInParadise #OverWaterBungalow #MrAndMrs #HoneymoonIsland #TravelBuddyForLife 

9. Travel Video Hashtags

Drones, GoPros and  advanced mobile editing software make travel videos a huge content area on Instagram. More and more influencers are sharing posts and IGTV videos of their travels, despite the max time limit making it a challenge to cram an entire trip into a 1 minute video. Here’s a selection of travel video hashtags you can use on Instagram:

#TravelVideo #TravelVideography #TravelVideos #TravelVlog #TravelVideoDiary #TravelVlogger #VlogTravel #Drone_Countries #DroneWorld #DroneNature #DroneVideography #StreetVideography #TravelDocumentary #TravelMoments #TravelCapture #TravelFootage

Visually plan your posts. Drag & drop everywhere in seconds ✨

Hashtag Tips

When hashtagging, it’s important not to overload or spam your posts with hashtags that don’t work and could result in you getting shadow-banned.

The trick is to use a few generic and a few niche specific hashtags to give you the best reach – just make sure they are always relevant to the photo, video or story you’ve posted.

Check out our  All-In-One Guide To Instagram Hashtags  here for more tips!

For more top Instagram hashtags by niche, take a look at our other guides:

Top Photography Hashtags 📸 Top Food Hashtags 🍕 Top Fitness & Health Hashtags 🏋️‍♀️ Top Fashion Hashtags 👗

Schedule Hashtags In Advance

By   scheduling your posts  in advance together with your chosen hashtags, you will save time growing your Instagram account! 🤩

With  Hopper HQ  you can:

• Search for the most popular hashtags
• Add hashtags to your caption
• Add hashtags to your first comment
• Schedule your post and first comment in advance
• Set and forget – Hopper HQ posts automatically for you!

Here is Hopper HQ’s hashtag search and selector in action:

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Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.

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70 Best Travel Hashtags For Instagram

Posted by Mick | How to Become a Digital Nomad | 0

Picking the best travel hashtags is a sure way to beat Instagram’s algorithm change. 

As many of you know, Instagram’s algorithm changes affect our videos and images’ organic reach. When Instagram ditched the  chronological feed , it is no longer sure that our followers will see our content as they scroll their feed. Instead, Instagram decides which content is more relevant to you based on its algorithm. 

The algorithm changes affect everybody’s engagement using the platform, most especially travel influencers who rely on paid Instagram sponsorships, or digital nomads who use the platform for their work from home online jobs .

However, a strategy that seems everyone tends to forget on how to beat the algorithm is the power to use hashtags. 

Using the best Instagram travel hashtags, most notably for travel influencers, assures that their content will have an organic reach beyond their followers. 

Considering the number of travel hashtags available out there, it is hard to pick which one to use. 

This post will cover the different types of hashtags to use depending on your travel niche to help you get the best engagement for your travel content!

How Popular Travel Hashtags Work on Instagram

There are three ways to reach a brand new audience using the right Instagram hashtags, in stories, feed post, and getting discovered on the Search page. Let’s take a look below on how it works for each:

1. Travel Hashtags on Instagram Stories

Instagram rolled out a feature where users can  follow a hashtag  on stories a couple of years ago. The new feature meant that you could get more views on your stories from people following the hashtag.

2. Travel Hashtags on Instagram Feed Post

The feed post is where we generally put our favorite Instagram travel hashtags. It allows our content to appear on people’s main feed even if they do not follow our travel Instagram page. 

3. Travel Hashtags on Search Page

When we search for a specific hashtag, the search page divides the results into two categories: ‘Popular and ‘Most Recent.’

The popular section shows content with your select travel hashtag with the most engagement, while the ‘most recent’ shows recently posted content. 

Best Instagram Travel Hashtags Per Niche

Choosing the right hashtags for your travel content largely depends on the travel niche you are in. 

As you know, the travel niche is quite broad and has many different facets and sub-niches that can range from luxury travel to adventure.

To get you up to speed, I broke down a few travel niches with the best Instagram hashtags.

Instagram Travel Hashtags for Luxury Travel

If you have pictures and videos of staying in luxury villas in the Maldives, or traveling in-style like flying in first class, then the following luxury travel hashtags below will come in handy. Let’s take a few of them below:

1. #luxurytravel – 6.3 million posts

The standard luxury travel hashtag for your content. Considering this hashtag has over 6.3 million posts, much of the content that is prioritized on the search page has followers that are over 50K. 

2. #luxurytravelandhotels – More than 1000 posts

If you have content that features super expensive and luxury hotels in Bali or the Maldives, then the #luxurytravelandhotels hashtag is the perfect hashtag for your content. 

3. #luxurytraveldaily – 76.6K posts

The #luxurytraveldaily is an excellent hashtag if you have extra content lying around that you want to post to inspire your followers. 

4. #luxurytravelblogger – 48.6K posts

The hashtag #luxurytravelblogger focuses more on the individual (blogger or influencer) than the actual luxury travel itself. This is a great hashtag to use because it is not as competitive with only 48 thousand posts. Much of the Instagram profiles that are included in the popular search have under 10 thousand followers. 

5. #luxurytravelagent – 31K posts

#Luxurytravelagent is a useful hashtag if you have a travel online business! The popular page’s content is a mix of people (the travel agents) and the destination they are offering. 

6. #luxurytravels – 135K posts

Not to be confused with the first hashtag! The #luxurytravels hashtag has one more letter at the end, but with fewer posts to compete with. Many of the Instagram accounts on the popular search page features accounts with less than 25 thousand followers. 

7. #luxurytravelguide – More than 5000 posts

The #luxurytravelguide hashtag has only 5000 posts on the search page, but much of the content is getting high engagements with likes averaging 300 and above. 

8. #luxuryhotel – 2.6 million posts

The #luxuryhotel hashtag is a little bit more competitive than #luxurytravelandhotels hashtag, which might be a little bit of a disadvantage for Instagram accounts with fewer followers. 

9. #firstclass – 1.3 million posts

Mixing it up a bit and taking the word luxury out of the hashtag! If you are traveling in luxury, chances are you are going to be flying in first class. Don’t miss this popular hashtag when you take a picture of your seat in first class.

10. #firstclasslounge – 19.7k posts

If you fly in first class, there’s no doubt you will be spending some time in fancy first-class lounges. There are plenty of Instagrammable first-class lounges in the world, so make sure to take plenty of pictures and videos!

Instagram Travel Hashtags for Digital Nomads

In recent years, the rise of digital nomads has opened an endless list of Instagram hashtags for people to discover the lifestyle of working while traveling the world. If you are a digital nomad that want to take your Instagram page to the next level, below are the following hashtags for you to use:

11. #digitalnomad – 3 million posts

The hashtag #digitalnomad has over three million posts and is a standard post for many digital nomad contents. 

12. #digitalnomads – 714K posts

#Digitalnomads is a variation of the first hashtag, with an extra’s’ at the end. The variation has only 714 thousand posts, which is a lot easier to be featured on the search page than the first hashtag. 

13. #digitalnomadspirit – 20.1K posts

The digital nomad spirit hashtag features content from Instagram users showing their work and travel lifestyle. The hashtag only has 20.1K posts, which is pretty easy to be featured on the search page. 

14. #digitalnomadlifestyle – 98.1K posts

#Digitalnomadlifestyle has over 98.1K posts, both containing pictures and videos. Although the hashtag is quite competitive with over 98.1K posts, much of the account on the featured page has less than 10 thousand followers. 

15. #digitalnomadoffice – More than 1000 posts

The #digitalnomadoffice has over 1000 posts and is easy to be featured on the search explore page. If you have content working alongside the beach or in a trendy café somewhere around the world, make sure to include this hashtag and your post!

16. #digitalnomadbali – More than 1000 posts

Bali is one of the digital nomad hot spots in recent years. The city has trendy cafés with high-speed wifi, which is the perfect place for Digital Nomads!

17. #digitalnomadchiangmai – More than 5000 posts

Whereas Bali is a new hot spot for digital nomads, the city of Chiang Mai in Thailand has been the original hot spot for Digital Nomads. It has everything a digital nomad would want: cheap accommodation, high-speed wifi, and trendy cafés for people to work!

18. #digitalnomadwomen – 18.9K posts

More and more women are quitting their traditional corporate jobs to pursue a digital nomad’s lifestyle. 

19. #digitalnomadgirl – 22.5K posts

A variation to #digitalnomadwomen hashtag is #digitalnomadgirl! Add this hashtag to #digitalnomadwomen for added exposure and reach to your content. 

20. #digitalnomadfamily – 31.6K posts

Digital nomad family is a thing! I’ve met plenty of parents in my recent travels who sold their belongings to travel around the world. 

Instagram Travel Hashtags for Adventure Travel

The adventure travel hashtag is for the thrill-seekers who have content to show for it! Let’s take a look at the different types of hashtags you can post on Instagram. 

21. #adventure – 103 million posts

The adventure hashtag is the standard hashtag for this niche. It contains over 103 million posts, most of which come from accounts with over 50 thousand followers.

22. #adventuretime – 13.4 million posts

Adventure time hashtag features content with a mixture of landscape and activity related pictures and videos. The total post for this hashtag is over 13.4 million posts, which is a lot easier to be featured than the #adventure hashtag.  

23. #adventurebike – 407K posts

The hashtag for the bike lovers! The #adventurebike hashtag features content that showcases motorbikes more so than a regular bike. 

24. #adventurelife – 1.1 million posts

A popular hashtag for people who want to show off their destination. This hashtag mostly features people, as opposed to focusing on landscape, on the Instagram search results. 

25. #adventuretravel – 1.8 million posts

With 1.8 million posts, the #adventuretravel hashtag is a perfect hashtag for your Instagram travel content. The hashtag receives 1.8 million posts with high engagement (comments and likes) on the search results page. 

26. #adventureseeker – 1.7 million posts

Adventure seeker hashtag has over 1.7 million posts and would go well in addition to any of the adventure travel hashtags on this list. 

27. #adventurephilippines – 170K posts

Do you have plenty of content featuring famous islands and beaches of the Philippines? Don’t forget to add this hashtag to your post and the other adventure travel hashtags on this post to optimize your content’s visibility.

28. #adventurecouple – 209K posts

There are plenty of Instagram couples who are traveling the world today. And there’s no doubt that they’ve used this hashtag at least once!

29. #adventurefamily 138K posts

If adventure couple is a thing, so is adventure family. If you have a family with plenty of content from your travels, don’t forget to use this hashtag!

30. #adventuregram – 324K posts

Adding the word gram on any word is a sure way to reach some new eyeballs and engagement. The hashtag #adventurgram is a perfect example of that!

Instagram Travel Hashtags for Lifestyle 

Lifestyle is a popular niche that is a fusion of travel, fashion, beauty, and style. Considering the versatility of the niche, there are plenty of hashtags you can play with here. Let’s take a look:

31. #luxurylifestyle – 26.7 million posts

A hashtag to show off fancy travels, fancy clothes, fancy shoes, fancy brands – anything fancy!

32. #luxurystyle – 3.2 million posts

If you have an outfit that costs over several months’ worth of rent, then the #luxurystyle hashtag is an excellent candidate to go along with your post. 

33. #luxuryliving – 5.2 million posts

The luxury living hashtag has over 5.2 million posts and is a perfect hashtag for lifestyle influencers who have content with fancy houses, expensive cars, and a ton of bling. 

34. #luxuryfashion – 3.4 million posts

The #luxuryfashion the perfect Instagram hashtag for the lifestyle fashionistas who are up to date with today’s trendy fashion. 

35. #luxurybrand – 1.5 million posts

Do you have expensive things? Use the #luxurybrand hashtag to feature your finest things!

36. #luxurydestination – 212K posts

Part of being a lifestyle influencer is traveling to destinations where not many can afford to travel. Use the #luxurydestination Instagram hashtag for your content. 

37. #luxuryyacht – 519K posts

If you have a yacht to show off and you aren’t using this Instagram hashtag, then you are missing out in possibly being featured among 519 thousand posts. 

38. #luxurygoals – 155K posts

Luxury goals hashtag features content from Instagram accounts that curate a luxury type of content. 

39. #luxuryinteriors – 1.3 million posts

As a lifestyle niche Instagram account, you are bound to feature content of glamorous hotel or home interiors. 

40. #privatejet – 982K posts

The lifestyle of flying private jet because first class is enough!

Instagram Travel Hashtags for Photography 

To stand out as a travel Instagrammer, your photography would have to be on point. Below is a list of travel hashtags to showcase your photography skills. 

41. #photography – 594 million posts

The standard #photography hashtag is quite popular, with 594 million posts. Unless you have an Instagram following in the hundreds of thousands, it would be quite hard to get featured on the search page for this travel hashtag. 

42. #travelphotography – 121 million posts

The #travelphotography hashtag is slightly less competitive than #photography hashtag, giving you a better chance of getting featured on the popular page. 

43. #theglobewanderer – 7.3 million posts

The #globewanderer hashtag features some of Instagram’s most exceptional photography content. The hashtag comes from the popular @theglobewanderer page and  The Globe Wanderer  travel blog. 

44. #welivetoexplore – 8.2 million posts

The hashtag #welivetoexplore features similar content as #theglobewanderer in terms of photography and video style. 

4 5. #naturephotography – 114 million posts

Do you have some jaw-dropping nature shots you want to share? Use #naturephotography as your hashtag along with your post. 

4 6. #photographydaily – 1 million posts

A useful hashtag for everyday photography content on Instagram. 

47. #landscapephotography – 38.7 million posts

The landscape photography content is similar to #naturephotography hashtag, except the competition is easier with 38.7 million posts. 

48. #dronephotography – 5.5 million posts

It’s pretty rare these days to be in the travel niche and not have a drone shot. Use #dronephotography as your hashtag for your content. 

49. #underwaterphotography – 3.8 million posts

For the ocean lovers out there with plenty of underwater content, this Instagram hashtag is for you!

50. #gopro – 45.4 million posts

Who travels without a GoPro these days? The #GoPro hashtag is also perfect for adventure seekers.

Instagram Travel Hashtags for Bucket List Trips

Not many of us have been to every country in the world, which is why the bucket list hashtags work well in the travel niche. Let’s take a look below:

51. #bucketlist – 10.1 million posts

The standard hashtag with 10.1 million posts. 

52. #bucketlistadventures – 183K posts

The #bucketlistadventures is a great hashtag to use because it is not as competitive as #bucketlist.  

53. #bucketlisttravel – 180K posts

We notice that a lot of content on the popular page features Instagram accounts between 1000 to 5000 followers. 

54. #bucketlistfamily – 32K posts

The bucket list family hashtag was made popular by the coolest family on Instagram, @thebucketlistfamily

55. #bucketlistideas – 19.7K posts

The bucket list ideas hashtag is an excellent opportunity to be featured on the popular search page with only 19.7K posts. 

56. #bucketlistgoals – 31.5K posts

Another great hashtag of choice to land on the popular page of Instagram. 

57. #beautifuldestinations – 45.3 Million posts

The beautiful destinations hashtag became trendy after the popular travel Instagram account, @beautifuldestinations.

58. #bucketlistnow – 13.7k posts

The #bucketlistnow hashtag only has 13.7k posts, which gives you an excellent opportunity to land on the popular search page and even remain on that page for a few days.

59. #bucketlistchecked – 93.5K posts

The feel-good hashtag! The bucket list checked Instagram hashtag goes well with the other hashtags on this list. 

60. #bucketlist2020 – More than 1000 posts

The current global pandemic may have halted many of our travel bucket list for this year. But let’s hope 2021 will be a better year!

Instagram Travel Hashtags for Wellness Travel

Wellness travel is a booming sector of the travel industry in recent years, and it shows with the amount of content that goes live on Instagram featuring the following hashtags below.

61. #wellness – 38 million posts

The standard hashtag for this niche with 38 million total posts. 

62. #wellnessjourney – 1.5 million posts

The wellness journey hashtag goes excellent along with the rest of the hashtags on this list, make sure to add it!

63. #wellnesstips – 195K posts

Content about self-care tips floods the popular page for this hashtag. 

64. #wellnesslifestyle – 246K posts

Wellness lifestyle hashtag has over 246K posts, with accounts with less than a thousand followers featured on the popular search page. 

65. #wellnessretreat – 210K posts

The wellness retreat hashtag is all about showing activities to improve and maintain a mental and physical well being. 

66. #wellnesshotel – 141K posts

The wellness hotel hashtag mostly features nature and lush landscape surrounding the hotel. 

67. #wellnesstourism – 10.3K posts

It’s all about healthy living while traveling!

68. #wellnessresort – 19K posts

The #wellnessresort hashtag is similar content to #wellnesshotel, with the difference this hashtag being less competitive than #wellnesshotel. 

69. #wellnesstravel – 105K posts

The #wellnesstravel hashtag is similar to #wellnesstourism, except it’s slightly more competitive to be featured on the popular page. 

70. #wellnessspa – 50.1k Posts

It’s hard to pamper yourself and not be in a spa! Use #wellnessspa as your hashtag for this post. 

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Best travel hashtags to improve your Instagram following

If you don’t post on Instagram on vacation, did you really go on vacation?

Somewhere on Instagram , there is a bustling community of wanderlusts to share content with and get inspired by.

Adding the best travel hashtags to your posts is a great way to get your posts noticed by fellow travellers and boost the views of whatever you post online. More than that, you will want to find like-minded travellers who share your love for travelling – be it luxury destinations, photography, exotic travel, or going on food hunts.

READ MORE : We explore the most insta-worthy spots in Sydney

You don’t have to be a seasoned guide or a travel influencer to use these travel hashtags for Instagram. In fact, this can be a stepping stone to growing your Instagram following and standing out.

Are popular or niche hashtags better?

If you’re familiar with travel accounts on Instagram, or just about any social media platform, you will know that #travel and #travelling are the most popular travel hashtags to use. However, while these are the obvious choices, they are not the best for visibility. These hashtags are used by millions of others, it is easy for your content to be drowned out.

Instead, using a mix of high volume hashtags with smaller, niche hashtags can help you stand out and also reach a large number of people.

We have gathered the top hashtags for travel to improve your Instagram following in 2022.

Best hashtags for travel in 2022

• Best travel hashtags on Instagram

Adventure and exotic travel hashtags

Tropical travel hashtags, luxury travel hashtags, city break hashtags, travel photography hashtags, culinary trip hashtags, hashtag by region and country, top travel hashtags on instagram.

When in doubt, these highly used and most searched for hashtags can help. But as mentioned above, millions of travelers are stuffing their captions with these tags too.

Ranking as the top posts under one of these tags is a feat in itself. Usually by the time you refresh, there will be an endless series of new content. However, it still is a great way to improve your post traffic just by the sheer amount of searches and follows for these hashtags.

#travel #nature #photography #travelphotography #love #photooftheday #instagood #travelgram #picoftheday #instagram #beautiful #photo #wanderlust #naturephotography #adventure #art #travelblogger #instatravel #landscape #like #summer #explore #trip #vacation #follow #traveling #happy #bhfyp #ig #fashion

From cycling through rural mountains to trekking rocky roads, adventure travel is definitely something worth documenting. And there are many others who enjoy the thrill just like you! Share your latest outdoor expedition through these hashtags.

#LifeIsAnAdventure #AdventureTime #Adventurer #ExploreTheWorld #GoExplore #SeekAdventure #GoPlaces #NotLost #HikingAdventures #AdventureOn #StayAndWander #GoneOutdoors #Adventure_Culture #ChooseAdventure #GetOutStayOut #AdventureAddict #AdventureInspire #AdventureTillWeDie #AdventureThatIsLife #RoamThePlanet #AdventureSeeker #NeverStopExploring #EarthOutdoors #FindYourAdventure

There is nothing more relaxing than kicking back at a beach resort under sunny blue skies. Beach vacations are also one of the most beautiful destinations to photograph. Whether it’s an #ootd decked out in tropical wear, or white sand beaches in front of the crystal clear ocean, these beach hashtags will definitely gather a lot of interest!

#beachlife #beachvibes #beach #oceanview #sunriseoftheday #beachbum #lifesabeach #beaching #beachscape #BeachHairDontCare #Aquaholic #SeasTheDay #BeachDaze #BeachDay #BeachLiving #BeachLifestyle #LifeByTheBeach #beachholiday

For the upscale luxury traveller, we know some of the best travel hashtags to show off your extravagant hotels and stunning destinations!

With the rise of Instagram influencers, luxury travel takes up most of the space on this platform, but you can still use these hashtags to get noticed on your incredibly stylish getaways.

#luxurytravel #travel #luxury #luxurylifestyle #travelgram #vacation #wanderlust #luxuryhotel #travelphotography #instatravel #luxurylife #travelblogger #beautifuldestinations #traveltheworld #luxuryhotels #holiday #lifestyle #hotel #luxuryliving #adventure #nature #luxurytraveller #luxurycars #boutiquehotel #explore #traveling #luxuryhomes #summer #hotels #instagood

From London to Ibiza, straight to L.A., every city is packed with exciting culture and gorgeous architecture. On any city break, you will end up with a ton of Insta-worthy shots that deserve to be on the feed. To get the most visibility out of your beautiful captures, use these creative travel hashtags to describe your city getaway.

#citybreak #travel #travelphotography #travelgram #city #europe #holiday #architecture #ig #photography #cityphotography #instatravel #cityscape #trip #explore #citylife #wanderlust #cityview #travelblogger #traveltheworld #citytrip #london #italy #vacation #staycation #weekend #france #summer #travelling #photooftheday

In a foreign place, there are photo ops that lie around every corner you explore. Whether you are an amateur starting out or a professional photographer, these travel photography hashtags will get you noticed on Instagram!

Using the right hashtags for travel will really elevate your photography game and put you in front of potentially millions of people.

#travelphotography #travel #photography #travelgram #nature #photooftheday #travelblogger #naturephotography #instagood #love #picoftheday #wanderlust #instagram #ig #landscape #instatravel #traveltheworld #photo #travelling #traveling #beautiful #photographer #adventure #explore #landscapephotography #sunset #art #trip

Food lovers, unite! An unforgettable culinary adventure doesn’t just have to exist on your tastebuds. With these hashtags, find your community of travel foodies to share experiences with and recommend new destinations for a mouthwatering trip. Since food posts are so popular, it is recommended to use a variety of tags to rise above the insta-noise.

#foodporn #worldcuisines #worldcuisine #gastronomy #tasteisuniversal #foodie #foodlover #travelthroughfood #tastetheworld #travelfood #travelfoodie #wanderlustfoodie #eatandtravel #foodplaces #foodstagram #foodblogger #instafood #foodpics #foodfeed

The best way to get your posts noticed and boost your following is by narrowing down your audience by destination. Most travelers are usually more interested in the culture and destinations of specific regions. Plus, it’s a subtle way to tell people where you are without using too many words. And you will get traffic from locals and inspired wanderlusts.

Start off with using regional travel hashtags, like #exploreasia or #EuropeTravel .

Next, you can break it down by country. For example, if you are in Malaysia, you can use hashtags like #exploremalaysia or just simply #malaysia , along with state hashtags like #kualalumpur , #sabah and #langkawi . To get even more specific, you can even tag the neighbourhood you’re in, like #mountaustinjb .

Some destinations have quirky and creative travel hashtags that truly highlight what the place has to offer. Think about any puns or specialities of the place you are visiting, like #amsterdamgram and #iamsterdam , or #balivin .

If you’re still unsure of the best travel hashtags to use for your destination, one tip is to check out the location tag and see what others are saying. You might even find an account or two to follow!

All in all, hashtags are a subtle and versatile way to find your travel community and be seen on Instagram. What are some of your top travel hashtags that we have not mentioned?

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Jun 1, 2023 7:51:20 AM | Instagram 100+ Travel Hashtags for Instagram and Instagram Reels in 2024

What are the best traveling hashtags for Instagram and Reels out there in 2023 for influencers and bloggers? Here are more than 100 of them!

Ruslana Lishchuk

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Travel hashtags for Instagram are an integral part of your social media strategy. Did you know that approximately 4.4 million blog posts are created every day by 500 million daily active users? That's a lot of competition, but how do you get your travel photos and beautiful travel reels to the attention of the right audience with the same interests?

As travel influencers, we aim to engage with our followers and grow our audience. Never undervalue the power of a straightforward but successful Instagram hashtag approach. It helps you reach a wider audience and grows your Instagram following. It's great to understand and be familiar with Instagram's most popular hashtags, but they are also the most often used ones. 

• 2024 Best Travel Hashtags For Instagram

Travel Hashtags For Instagram Reels

• Best Trip Hashtags
• Why is Using the Right Travelling Hashtags For Instagram Reels So Important?

How to Boost Your Travel Blog Photos and Reels with Lift: Reels & Story Maker

Travel hashtags for instagram.

Here are some 2024 travel hashtags for Instagram for your travel content that’ll go with any content, posts, stories, or reels:

• #InstaTravel
• #TravelGram
• #Wanderlust
• #TravelPhotography
• #TravelDiaries
• #TravelBlogger
• #WorldTraveler
• #TravelLife
• #GlobeTrotter
• #SoloTravel
• #TravelAddict
• #Backpacking
• #ExploreMore
• #PassionPassport
• #BeautifulDestinations
• #NeverStopExploring
• #RoamThePlanet
• #TravelTheWorld
• #StayAndWander
• #LifeOfAdventure
• #DiscoverEarth
• #LoveToTravel
• #SeeTheWorld
• #TravelDudes

• #TravelReels2024
• #Travelgram
• #AdventureAwaits
• #TravelWithMe
• #PassportLife
• #ReelsTravel
• #TravelJunkie
• #MyTinyAtlas
• #TravelInspiration
• #BucketListTravel
• #TravelAndExplore
• #TravelLovers
• #Travelogue
• #TravelMoments
• #RoadtripReels
• #DestinationDiscoveries
• #AdventureSeeker
• #ExploringTheGlobe
• #TravelingThroughReels
• #WorldExplorer
• #TravelStory

Travel Photography Hashtags

• #TravelPhotographyOfTheDay
• #VisualsOfEarth
• #TravelAwesome
• #NaturePhotography
• #Travelholic
• #AdventureVisuals
• #TravelDairies
• #ExploreToCreate
• #EarthFocus
• #OurPlanetDaily
• #TravelCommunity
• #TheGlobeWanderer
• #LonelyPlanet
• #TravelMore
• #JustGoShoot
• #FromWhereIDrone (specific for drone photography)
• #Global_hotshotz
• #Worldcaptures

The Most Popular Trip Hashtags

• #AdventureTrip
• #TripOfALifetime
• #WeekendGetaway
• #FamilyTrip
• #EpicAdventure
• #ExploreTheWorld

Why Using the Right Travelling Hashtags For Instagram and Instagram Reels is Crucial?

Travel hashtags for Instagram are your best friends for reaching more engagement and creating views on Instagram for your travel blog. 

Using the best travel markers greatly facilitates sharing your travel blog around the world. Create your own procedure and adjust it, if necessary, based on the results. The right travel reels hashtags or trip hashtags can boost your views, increase comments on your work, and encourage others to follow you. Using them helps ensure that a broad audience sees your photos when you post about your travels.

Did you know that you can also include travel hashtags for Instagram in your bio? When users tap on the hashtag, they will be taken to the overview page for that hashtag. You want to include your own branded hashtag in your bio! For example, #travelblogger. 

Lift: Reels & Story Maker is an app that can help you create unique content. It can be handy for growing your travel blog content. It can spice up your reels and make your Instagram content eye-catching! 

Having trouble getting your Instagram posts seen by more than 200 people? Let Lift help you gain more followers! With Lift, you can create captivating content that will grab people's attention in no time. Say goodbye to mediocre posts and hello to an engaging and thriving Instagram account. 

Lift works seamlessly whether you’re editing a professional post on a niche like travel or simply creating something beautiful for your social media account. You can animate custom fonts, overlay videos, and add AI-powered license-fee music. In addition, you can also use music from your files or iTunes and record voiceovers.

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Written By: Ruslana Lishchuk

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Guide to Best Instagram Hashtags & 30 Travel Niche Captions

Last Updated on February 27, 2024 by The Digital Travel Expert

Explore the power of crafting and incorporating Instagram hashtags and captions within your travel content strategy for maximum brand reach and engagement.

In the digital age, social media platforms like Instagram have become indispensable tools for travel and hotel brands to showcase their offerings and engage with potential customers.

Among the plethora of features available on Instagram, captions and hashtags stand out as crucial elements for boosting visibility and engagement.

In this comprehensive guide, we’ll delve into how Instagram travel hashtags and captions work specifically for travel and hotel brands, backed by data and insights from industry experts.

Let’s get started.

Table of Contents

Understanding Instagram Captions

How do hashtags work on Instagram? Instagram captions serve as the textual accompaniment to your visual content, providing context, storytelling, and calls to action. Captions play a crucial role in grabbing your audience’s attention, communicating your brand’s message, and fostering engagement.

Here’s how travel and hotel brands can leverage captions effectively:

• Tell a Compelling Story : Captions offer an opportunity to narrate the experience, highlight unique features, or share interesting facts about your destination or property. Craft Instagram travel captions that evoke emotions and resonate with your audience’s aspirations.
• Incorporate CTAs (Call to Action) : Any travel social media content strategy aims to entice action. You should then encourage engagement by prompting users to like, comment, share, or tag friends in your posts. For instance, ask followers to share their favorite travel memories or tag someone they’d love to explore your destination with.
• Include Relevant Keywords : Incorporate relevant keywords related to travel, hospitality, and your destination to improve discoverability. However, ensure that the keywords seamlessly blend into your caption and avoid keyword stuffing.
• Keep it Concise and Scannable : While storytelling is important, keep your captions concise and scannable. Users often scroll quickly through their feeds, so aim to capture attention within the first few words.

Harnessing the Power of Instagram Hashtags

How to use hashtags on Instagram to enhance your posts or reels? Hashtags play a pivotal role in your travel brand’s Instagram marketing strategy by categorizing your content and making it discoverable to users interested in specific topics.

Here’s how travel and hotel brands can make the most of hashtags:

• Research Relevant Hashtags : Conduct thorough research to identify trending and relevant hashtags within the travel and hospitality niche. Tools like Instagram’s built-in search feature, or third-party apps such as Hashtagify or Keyhole, can aid in discovering popular hashtags.
• Mix Popular and Instagram Niche Hashtags : Strike a balance between using popular, high-volume hashtags (#Travel, #Wanderlust) and niche, targeted hashtags specific to your brand or location (#LuxuryTravel, #BeachResort). This approach ensures your content reaches a broad audience while also targeting users with specific interests.
• Create Branded Hashtags : Develop unique branded Instagram hashtags that represent your travel brand or hotel. Encourage guests to use these hashtags when sharing their experiences, thereby creating user-generated content and fostering a sense of community around your brand.
• Stay Current and Seasonal : Capitalize on trending topics, holidays, or seasonal events by incorporating relevant hashtags into your posts. This allows your travel content to align with current conversations and trends , increasing its visibility and engagement potential.

Data-Driven Strategies:

According to a study by Sprout Social , posts with at least one hashtag average 12.6% more engagement compared to those without hashtags. Additionally, research by HubSpot indicates that Instagram captions with emojis receive higher engagement rates, with a 15% increase in interaction compared to captions without emojis.

Furthermore, data from Skift reveals that 48% of Instagram users rely on the platform for travel inspiration, highlighting the immense opportunity for travel and hotel brands to connect with potential customers through captivating visuals and compelling captions.

How to Find the Right Hashtags For Your Instagram Travel Account

To effectively search hashtags on Instagram in the travel and hospitality sector that match your content, travel niche, and target audience, start by identifying keywords relevant to your content and travel niche .

Utilize Instagram’s search bar to explore related hashtags, paying attention to the number of posts and engagement levels for each hashtag.

Aim for a mix of popular, moderately popular, and niche-specific hashtags to broaden your reach while targeting your ideal audience.

Additionally, explore what hashtags your competitors or travel influencers in your niche are using to gain insights into effective hashtag strategies.

However, avoid using overly generic or irrelevant hashtags, as they may attract the wrong audience or get lost in the sea of content.

Similarly, steer clear of using banned or spammy hashtags, which could negatively impact your account’s visibility or reputation.

Instead, focus on hashtags that accurately represent your content, evoke emotion, and resonate with your target audience, fostering meaningful connections and engagement.

Don’t Fall For Instagram Hashtags For Likes in the Travel and Hospitality Industry

In the travel and hospitality industry, while garnering likes through Instagram hashtags can certainly boost visibility, focusing solely on this metric overlooks the more profound impact of cultivating meaningful connections with a relevant audience.

Think of an Instagram hashtag strategy that goes beyond likes!

Travel content resonates deeply when it speaks to the desires, dreams, and aspirations of the audience, evoking emotions and inspiring wanderlust.

By crafting compelling narratives, breathtaking visuals, and authentic experiences , brands can forge genuine connections that transcend mere likes, fostering loyalty and trust among their followers.

Engaging with an audience that shares a passion for travel not only enhances brand reputation but also cultivates a community of advocates who are more likely to advocate for and revisit the brand.

Ultimately, in the competitive landscape of travel and hospitality, prioritizing meaningful connections over superficial metrics ensures sustainable growth, loyalty, and lasting impact.

Instagram Captions and Hashtags For 30 Travel Niches

Most popular Instagram hashtags and captions for luxury travel and hotel brands across 30 different niches. These captions and hashtags could match your Instagram Luxury Travel marketing campaigns.

Top Instagram hashtags for Wildlife Safaris

These best Instagram hashtags for Wildlife Safaris are perfect for adventure seekers , nature enthusiasts, and wildlife photographers looking to share their unforgettable experiences in the heart of the wild.

Wildlife vacation is one of the most profitable travel niches for bloggers, influencers and tour businesses.

Whether you’re a seasoned traveler longing to immerse yourself in the untamed beauty of nature or an aspiring explorer seeking inspiration for your next safari , these hashtags offer a gateway to a world where every moment is a captivating encounter with the wonders of the animal kingdom.

Here are some creative Instagram hashtags trending in wildlife safaris along with related captions:

Above African Wildlife Instagram trending hashtags and captions aim to evoke the sense of adventure, wonder, and awe that comes with experiencing a wildlife safari. Feel free to mix and match or modify them according to your brand’s voice and style!

Best Instagram Reels hashtags for Tour Businesses

You’d want the most popular hashtags on Instagram in tourism to ensure your content reaches a broader audience, maximizing exposure for your travel experiences or business. By leveraging these hashtags, you tap into a global community of travelers, amplifying engagement and fostering connections with like-minded adventurers around the world.

Here are 15 creative and popular hashtags in the tourism industry along with related captions

These hashtags and captions can help travel enthusiasts and businesses alike to showcase their experiences, inspire others, and build a vibrant community of travelers on Instagram.

Romantic Vacation-Related Instagram Hashtags

Those who seek to escape into a world of luxury and love, where every moment is a cherished memory waiting to be created, would find solace in using romantic vacation-related Instagram hashtags.

Whether it’s Instagram travel couples celebrating anniversaries, honeymooners embarking on new adventures, or partners rekindling their spark amidst opulent settings, these hashtags offer a virtual gateway to share their most intimate and unforgettable moments with the world.

Here are 15 creative Instagram hashtags best suited for luxury romantic vacations , and Instagram travel couples, along with related captions:

FAQs on Instagram Hashtag Strategy in The Tourism Industry

How can i leverage seasonality in my hashtag strategy for tourism marketing.

Incorporate season-specific hashtags to capitalize on peak travel times and align your content with current trends and events.

How many hashtags should I use per post in the tourism industry?

Wondering which number of hashtags to use on your Instagram travel account? Aim for a mix of broad and niche hashtags, typically between 10 to 15, to maximize exposure without overwhelming your caption.

How can I measure the effectiveness of my travel Instagram hashtag and caption strategy?

Track engagement metrics such as likes, comments, shares, and follower growth, and analyze hashtag performance through Instagram Insights or third-party analytics tools to evaluate effectiveness and make informed adjustments.

What are the top 10 hashtags on Instagram that get the most likes?

The top 10 hashtags on Instagram that receive the most likes vary over time due to trends and user behavior. However, some consistently popular ones include #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #travel, #summer, and #food.

Are hashtags still relevant in 2024 Instagram?

Yes, hashtags remain relevant in 2024 for Instagram travel accounts. You should focus on relatability in your Instagram content strategy when utilizing hashtags.

How can I craft compelling travel captions?

Be authentic, concise, and descriptive, incorporating storytelling, emotions, questions, and calls to action to captivate your audience.

Should I include travel-related quotes in my captions?

If relevant to your content and brand identity, quotes can add depth, inspiration, and relatability to your travel posts

How do I maintain consistency in my travel Instagram captions?

Establish a consistent tone, voice, and style reflective of your brand identity, ensuring coherence across all posts.

What role do captions play in travel Instagram posts?

Captions complement visuals by providing context, storytelling, and personal connection, enhancing engagement and fostering meaningful interactions.

How can I research effective travel hashtags ?

Utilize Instagram’s search function, explore competitor profiles, and employ third-party tools like Hashtagify or Keyhole for hashtag research.

Should I create my own branded travel hashtags?

Yes, branded hashtags promote brand recognition and encourage user-generated content, fostering community engagement.

In conclusion, Instagram captions and hashtags are powerful tools for travel and hotel brands to enhance their online presence, engage with audiences, and drive business growth. By crafting compelling captions that tell a story, incorporating relevant hashtags, and leveraging data-driven strategies, brands can effectively reach and resonate with their target audience on one of the world’s largest social media platforms. Embrace the art of storytelling, harness the power of hashtags, and watch your brand’s Instagram presence soar to new heights in the competitive landscape of travel and hospitality.

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79 Best Travel Hashtags For Instagram (Travel & Tourism)

Hashtags are more than just a social media trend; they are powerful tools for enhancing visibility and engagement. Hastags are not limited to Instagram, you can use hashtags on YouTube to boost views or even TikTok to reach more targeted TikTokers! For example, if you wanted to reach users from USA , you could use local hashtags like #NYC.

For travelers, the right hashtags can connect them with a global audience, sharing their experiences and discoveries with like-minded individuals.

For travel bloggers, family travel hashtags are not just about visibility—they also provide opportunities to connect with brands, participate in community discussions, and even get featured on prominent social media pages or travel platforms.

Most Popular Travel Hashtags For Tourism

General Travel Tags

Trending hashtags such as #Travel, #Adventure, and #Vacation are immensely popular across various social media platforms. 

While these tags for travel influencers are broad and can enhance the visibility of your travel posts, they are also highly competitive due to the sheer volume of content associated with them. 

As a result, your posts might get lost in a sea of similar content, which could reduce their effectiveness in reaching a targeted audience who is genuinely interested in specific travel experiences or advice.

• #SeeTheWorld
• #Backpacking
• #TravelLife
• #SoloTravel
• #TravelTips
• #TravelAddict
• #VacationMode
• #VacationTime

Source: These hashtags we’re analysed using hashtag analytical tool HashTagsForLikes.

Destination-Specific Tags

Using destination-specific hashtags can be extremely beneficial for reaching audiences interested in specific locations more effectively. 

Tags like #VisitJapan, #ExploreCanada, or #DiscoverItaly help segment your content into categories sought after by Instagram users on Instagram feeds planning trips to these countries or curious about these cultures. 

These travel hashtags not only improve the discoverability of your travel posts but also connect you with audiences seeking detailed travel tips, cultural insights, or hidden gems in these locations.

• #VisitJapan
• #ExploreCanada
• #DiscoverItaly
• #ParisVibes
• #NYCExplorer
• #LondonLife
• #SeeAustralia
• #TravelMexico
• #VisitIndia
• #ExploreGermany
• #BrazilAdventures
• #ThailandTravel
• #SpainVacation
• #VisitNorway

Activity-Specific Tags

Focusing on particular activities through travel hashtags can greatly enhance engagement with your content. 

Tags such as #HikingAdventures, #CityTours, or #BeachLife appeal to Instagram users with specific interests in these areas. 

When you use these tags, your content reaches those who are most likely to appreciate and interact with your detailed travel posts about certain activities. 

This focused approach helps attract an engaged audience that is keen on exploring specific aspects of travel, such as outdoor adventures or urban explorations.

• #HikingAdventures
• #MountainBiking
• #ScubaDiving
• #CampingLife
• #CulinaryTravel
• #FishingTrip
• #WineTasting
• #HistoricalSites
• #RoadTripping

Niche Travel Hashtags

For solo travelers.

The hashtag #SoloTravel is invaluable for individuals who embark on solo journeys. 

It allows them to share their unique experiences with travel influencers, ranging from self-discovery to the practical aspects of solo travels, such as safety tips and the best places to eat alone. 

This hashtag not only helps in cataloging personal journeys but also builds a community of solo travelers who can exchange advice and encouragement, enhancing the solo travel experience.

• #SoloJourney
• #SingleTravel
• #OneManWolfPack
• #TravelAlone
• #SoloExplorer
• #SoloAdventures
• #SingleAdventurer
• #LoneTraveler
• #MeMyselfAndI
• #SoloVoyager
• #SoloWanderer
• #IndependentTravel
• #SoloTravelTips

Eco-Friendly Travel

Using trending travel hashtags like #EcoTravel promotes environmentally responsible travel practices. 

This type of content is crucial for an Instagram account raising awareness about sustainable tourism practices, such as supporting local economies, minimizing plastic use, or staying at eco-friendly accommodations. 

The #EcoTravel hashtag connects like-minded travelers who prioritize minimizing their environmental footprint while exploring new places.

• #SustainableTravel
• #GreenTravel
• #EcoTourism
• #ResponsibleTravel
• #TravelGreen
• #EcoFriendly
• #Sustainability
• #LowImpactTravel
• #EcoConscious
• #NatureLovers
• #Conservation
• #EcoAdventures
• #GreenTourism
• #EnvironmentalTravel

Luxury Travel

For a more refined audience interested in high-end travel experiences, travel video hashtags such as #LuxuryTravel are perfect. 

This niche tag helps attract viewers looking for content about luxury accommodations, exclusive experiences, gourmet dining, and high-quality service. 

Using #LuxuryTravel for your Instagram reels can enhance your content’s appeal to those who enjoy the finer aspects of travel and are looking for recommendations that meet their elevated standards.

• #LuxuryTravel
• #HighEndTravel
• #LuxuryLife
• #OpulentJourney
• #LuxuryDestinations
• #LuxuryResorts
• #LuxuryHotels
• #FiveStarTravel
• #PremiumTravel
• #EliteTravel
• #LuxuryExperiences
• #SumptuousTravel
• #LuxuryTraveler
• #LuxuriousEscape
• #AffluentTraveler

The Importance of Trending Travel Hashtags 

Enhancing content reach.

In the world of travel, where new experiences and visuals are constantly shared, luxury travel hashtags are crucial tools for amplifying the reach of social media posts. 

By utilizing relevant travel hashtags, content creators can expose their travel stories to a broader audience beyond their immediate followers. 

This is particularly vital for capturing the essence of new locations, which could enthrall an audience that is actively searching for real and authentic travel experiences. 

Hashtags help bridge the gap between content creators and content seekers, bringing global destinations to potential travelers’ fingertips.

Connecting with Communities

For many travelers, hashtags are more than just a tool for visibility—they are a means of connecting with others who share similar passions and interests. 

Whether it’s finding someone who has navigated the same remote hiking trails or connected with local cultures, most popular travel hashtags facilitate these connections. 

Travelers can share their experiences under specific hashtags, which allows others who are planning similar trips to find authentic advice and real-life recommendations. 

This community-building aspect of luxury travel hashtags is invaluable, as it leads to exchanges of travel tips, safety advice, recommendations for must-see spots, and sometimes even personal connections that can last a lifetime. 

This shared knowledge base can greatly enhance the travel experience, providing insights and information that are not always available through traditional travel guides or websites.

Using trending travel hashtags effectively can expand your social media reach, connect you with the travel community, and enhance your online presence.

Interested about hashtags? Read out other in-depth guides about: music hashtags , photography hashtags , art hashtags and beauty hashtags .

Experiment with different combinations of trending hashtags to discover what works best for your content and audience. 

Staying adaptable with your hashtag strategy can lead to significant benefits in how your travel content is received and engaged online.

Frequently Asked Questions

How can i determine which right hashtags will best suit my travel content.

To determine the most suitable travel photos hashtags for your travel content, consider the specific focus of your post. 

If you’re highlighting a location on your Instagram account, look for popular destination-specific travel videos hashtags that might already have a following, such as #VisitNorway or #SoCalLife for Southern California. 

For activity-based content, use travel video hashtags that describe the activity, like #ScubaDiving or #MountainBiking. 

Additionally, tools like Instagram’s search function can show you how many social media posts are using a particular hashtag and suggest related hashtags, which can help you gauge their popularity and relevance.

Are there any tools available to help manage and analyze the effectiveness of my family travel hashtags?

Yes, several tools can help you manage and analyze the effectiveness of your travel photos hashtags for your Instagram feeds. 

Platforms like Hootsuite, Buffer, and Sprout Social provide hashtag analytics that can track engagement and reach. 

These tools can help you understand which family travel videos hashtags are performing well, allowing you to adjust your strategy accordingly. 

Additionally, apps like HashTagsForLikes (Top rated) and RiteTag offer real-time hashtag suggestions and performance analytics specifically designed to enhance hashtag engagement.

How often should I refresh my travel video hashtags strategy for travel content?

Your hashtag strategy should be reviewed and refreshed periodically to align with changing trends, seasonal topics, or new destinations you’re covering. 

Typically, reviewing your strategy monthly or quarterly is a good practice. Keep an eye on emerging trends and popular hashtags within the travel community. 

Adapting your family travel hashtags to include timely topics, such as #SummerTravel during vacation season or #WinterEscapes, can also boost engagement by tapping into current user interests and seasonal activities.

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Instagram Travel Hashtags – The complete guide.

This guide is for you if you are an instagrammer a looking for the options for the travel hashtags.

If you are tired of figuring out what hashtags to use while posting your travel photos then you have reached to right spot. In this post we will be covering in detail about the Travel Hashtags for Instagram and which one to use while posting your travel content on Instagram.

We will also be sharing the Hashtags around different categories and reach on Instagram so that you can choose and pick the hashtags which is for you.

Researching Instagram hashtags is boring! There, I said it for you. You probably enjoy taking amazing photos and sharing them with edgy captions to make your friends envious. But I doubt strategizing an effective hashtags strategy so you can amplify your reach is on your “fun-to-do list”.

A quick guide on how to get ranked as a top post in your favourite hashtag feeds

I researched 400+ travel hashtags for Instagram; So today I’m going to share 400+ Travel Hashtags for Instagram. So grab a cup of coffee because it’s a bit quiet lengthy: Feel free to follow us on Instagram Chasing Whereabouts and drop a message saying that you followed me from here.

How your Instagram Travel Hashtags Strategy should look like?

Without teaching you how to use them, there’s no point in delivering a bunch of hashtags and letting you loose on the social network environment.

Great responsibility comes with great hashtags. It seems to be trivial, but mastering Instagram hashtags can build or break an account’s growth.

In your chosen hashtags, the aim of the game is to rank as a top post. By staying in the top 9 posts for a few hours or even a few days, this will amplify your scope and maximize your visibility. If you rank as one of the’ Top Posts’ successfully, the more posts in the feed, the better. However since popular hashtag feeds are highly competitive, this is not inherently good advice. You will get a few fast likes by using hashtags millions reach, but with an endless sequence of new posts, yours will vanish in seconds from the feed.

To increase your chances of ranking as a top post, depending on your interaction ratio, target feeds with less than 300k or less than 1 m posts. In smaller hashtags, when you rank as a top post, your engagement can snowball and you are likely to be included in larger feeds.

Start low and Aim high.

• 10 hashtags with feeds of < 250k posts
• 10 hashtags with feeds of < 500k posts
• 8 hashtags with feeds of < 1m posts
• 2 hashtags with feeds of > 1m posts

In case you want to take an alternate strategy you can use this option as well

Instagram allows you to use max 30 hashtag in one post. So use them smartly:

• 8 Hashtag with more than 1M+ feeds
• 10 Hashtag with 100K to 1M feeds
• 5 Hashtag with less than 100K feeds
• Now you left with 7 hashtags use them for a location or to define the post or as your mood.

Here we go!

P.S. You can always skip to the end of each section to copy and paste my hashtags into your next Instagram post.

How Many Travel Hashtags should I Use?

This is one debatable topic where everyone has their own personal preference but I have seen most of the travel Instagrammer using the complete 30 hashtags to exploit the option available.

Many Instagram experts suggest 11 hashtag is best for attracting new followers and it best for engagement. But I’m a fan of using all 30 hashtags sometimes it looks spammy but you can use the hashtag in comments as well. There is no difference in their functionality if you use hashtag in comments and captions in both cases it works same.

So you can post the picture with around 10 hashtags or so and write down the remaining hashtags quickly as your first comment.

One new strategy for Instagram travel hashtags which I use is that I post the content with 10-15 hashtags in starting for it to rank and once the post ranks on the City/Country hashtags and then it starts ranking everywhere else. This worked with my frankfurt post.

View this post on Instagram A post shared by Sankalp • Travel • Europe (@chasing.whereabouts)

What is the trick of curating Photo related Travel Hashtags?

This will come as another strategy for deciding the travel hashtags to use for your next post on Instagram. Let us discuss the CW strategies of Instagram Post. Now the only reason why I am saying CW is that its Chasing Whereabouts .

You should know the W and G of the image which you are posting.

• Where – Where are you

It is best to use the location related hashtags in your picture. Where stands for that. Use the location hashtags for City/Village/town and the country.

• What (what are you doing)

What defines about the activity you are doing in the image. Usually just one hashtag as # walking , # trekking , # cycling , etc

• When (which special day, if any)

I add one hashtag however only if it is a memorable day like # nye  or # germanunityday #diwali #independanceday  or any other day that the photo is about.

Why are you adding the photo? Describe the image with few hashtags (4-5) as:

# market  # building  # street  # tram  # river #sunset  # awesome  # lovely  # amazing  etc

The fantastic thing of Instagram is that meanwhile, you write the hashtag you get a suggestion and the volume; stay below a 10M volume, if you have a choice. If you are a new blogger then stay below 100K.

• Get Ambitious

Add the two popular travel hashtags as discussed above (# travelphotography  and # travelling )

Add two travel hashtags used by the local tourism boards (usually city/area and country). This is the most important step. You may have a great outcome if they love your photo and re-post it, which usually gives wide visibility of your work. You may wake up the day after and have suddenly hundreds more of followers, just thanks to a re-post.

How do you find these local travel hashtags?

You need to google the travel tourism board website and see their Instagram account. Usually, they are the verified account with the name. You can also look for the city name and use the tag for the account which has the maximum followers on it.

• Get technical

Describe the type of photo from a technical perspective if you wish. Popular hashtags are #landscape #portrait #closeup etc. This is the least favourite of all and you can use it if you are running out of hashtags.

Travel Hashtags with 1M+ Feeds

These are the most common and popular travel hashtags on Instagram and the hardest to rank on top as well. So use them smartly or I’ll say use them for getting quick likes & comments, because when we are talking about engagement then how much to time to get the number of likes & comments also matter:

Travel Hashtags with 100k to 1M Feeds

Some are more useful but less generic. Now, compared to the above list, you have a greater opportunity to rank at the top of hashtags by using these hashtags. A lower number indicates a lower level of competition:

Travel Hashtags with less than 100K Feeds

As the number tells these are less generic as compare to above list but more effective for the long term engagement:

Travel Hashtags On the basis of Location

When you post a stunning picture on Instagram then your follower or who saw your post desperately wants to where is this destination? Where are you? So for this, you can use destination-specific hashtags:

Travel Hashtags On the basis of Moment

What good way is to describe a moment than mere words. Some photos are like wow, amazing or awesome etc. So with these hashtags you can define your emotions or moment:

Lifestyle Travel Hashtags

If you want reach out audience aspiring high end travel lifestyle then you can use below hashtags which are some really nice collection of lifestyle hashtags instagram .

Travel Hashtags on the basis of Whats around you

You click a picture on the beach, mountains, in snow, in the lap of nature etc. So now with these hashtags you can reach an audience who love these picture:

#sky #clouds #beach #food #nature #snow #sunset #night #mountains #jungle

Evergreen Travel Hashtags

You can use these hashtag with any type of content no matter like travel, fashion, food or anything, you can include these hashtag in your hashtag strategy:

Nature travel Hashtags

Travel can also be impacted by nature, such as waterfalls, trees, rivers, mountains, and many more. So we have another list of hashtags for you for that If you are posting an outdoor image, nature-focused images, you can use the hashtags below:

Beautiful places hashtags for Instagram

There are many beautiful places which you are going to explore during your journey as a travel blogger so if you looking for the perfect Travel hashtags for Beautiful places for Instagram then you can follow along the list below.

#BeautifulPlace

Waterfall Hashtags for Instagram

Looking for the list of waterfall Hashtags for Instagram then here is some good options for you to try.

Beach Travel Hashtags for Instgram

If you are exploring the beaches in Germany or on a trip to Croatia then you might wanna need the Beach Trip hashtags for Instagram so here are some good hashtags which you can use for Beachtrip.

Best Travel hashtags for Hotel

No trip is complete without checking in to your hotel and if you have some post around hotel then you need best hashtags for hotel to share your post.

Travel Hashtags to get Noticed and Featured

This is one of the easiest ways to amplify and meet your fans, but it’s very difficult. You need to tag these accounts and have the hashtags listed below on your list. There is no such assurance that they will feature you post on their account after tagging. So before they acknowledge your message, you must be consistent with repeating this process:

For Street Photography

@streetdreamsmag – 215k followers, hashtag – #streetdreamsmag @streetphotographyinternational – 1.4m Followers, Hashtag – #SPiCollective @streetphotographyindia – 326k followers, hashtag #streetphotographyindia @streets.of.india – 743k followers, hashtag #_soi @streets_oftheworld – 6572 followers, hashtag – #streets_oftheworld @streetlife_award – 26.4k followers, hashtag – #streetlife_award @ig_street – 6915 followers, hashtag – #ig_street @vivostreet – 1111 followers, hashtag – #vivostreet

For Travel photography

@huntgramcuration – 19.4k followers, hashtag – #huntgram @igshotz – 50.7k followers, hashtag – #igshotz – @worldplaces – 133k followers, hashtag – #worldplaces @instagood – 843k followers, hashtag – #instagoodmyphoto @travelandlife – 220k followers, hashtag – #travelandlife

@_traveleurope @_traveleurope_ @europetravel.official @shot_europe @eurotravellers @germanytourism @indiaingermany @germany.explorer @dw_travel @travelandleisure @visit_berlin

Another List

• #thattravelblog (@thattravelblog)
• #LiveTravelChannel (@travelchannel)
• #TravelStoke (@matadornetwork)
• #lonelyplanet (@lonelyplanet)
• #BBCTravel (@bbc_travel)
• #justgoshoot (@justgoshoot)
• #TheGlobeWanderer (@theglobewanderer)
• #passionpassport (@passionpassport)
• #theculturetrip (@theculturetrip)
• #worlderlust (@worlderlust)
• #WeAreTravelGirls (@wearetravelgirls)
• #AdventureCulture (@adventure_culture)
• #lessismoreoutdoors (@theoutdoorfolk)
• #departedoutdoors (@departedoutdoors)
• #earth_deluxe (@earth_deluxe)
• #worldcaptures (@worldcaptures)
• #Artofvisuals (@artofvisuals)
• #TravelAwesome (@travelawesome)
• #followmefaraway (@followmefaraway)
• #travellingthroughtheworld (@travellingthroughtheworld)
• #nakedplanet (@nakedplanet)
• #CreateExploreTakeOver (@createexplore)
• #CreateCommune (@createcommune)
• #travelingpost (@travelingpost)
• #awesome_earthpix (@awesome_earthpix)
• #WeLiveToExplore (@welivetoexplore)
• #LetsGoEverywhere (@skyscanner)
• #igshotz (@igshotz)
• #exploretocreate (@thevisualscollective)
• #travelandlife (@travelandlife)

Travel Hashtags based on Types

In this section of the post, I will tell about some of the Travel Hashtags based of the types, like General Travel Hashtags, Blogging, Work and Travel , Hotels and Luxury, Miscellaneous.

General Travel Hashtags –

#wanderlust #adventureseeker #doyoutravel #travelmore #goexplore #wonderfulplaces #openmyworld #lovetotravel #adventurethatislife #roamtheplanet

Now let us talk about these above mentioned general travel hashtags and when can you use them in your post.

• #Wandelust – This particular hashtag is currently scaling up to 125m post on Instagram. Now it doesn’t make sense to use this if you are just starting because there is going to be excessive competition on this one.
• #adventureseeker – This particular hashtag is currently scaling up to 1.8m on Instagram. Instead of popular posts like #adventure and #wanderlust, try smaller hashtags like #adventureseeker to give you more chance in ranking as a top post.
• # doyoutravel – A hashtag that originates from the legendary Instagram master, Jack Morris @doyoutravel. The current usage is at 6m.
• #travelmore – Another one in the range of 6m usage on Instagram.
• #goexplore – A little less popular but with over 1 million posts, it will decrease your chances of getting ranked in the top 9 in comparison to hashtags with less than 1 million posts in the feed. Currently, it is on the 5m usage mark.
• #wonderfulplaces – A few more general hashtags that apply to most posts about travel!. Usage is at 2m.
• #openmyworld – For accounts pushing 1k likes per post, you still have to get pretty lucky to get featured in one of these hashtags. But it’s worth reserving a few out of your maximum of 30 hashtags allowed per post. Usage on 2m posts
• #lovetotravel – Hell yeah. Usage at 3m.
• #adventurethatislife – Usage at 4m.
• #roamtheplanet – Usage at 4m.

Blogging Travel Hashtags

#travelbloggers #travelblogging #bloggersofinstagram #tblogger #thattravelblog #bloggerlife #bloggerslife #bloglife #travellifestyle #travelpreneur

• # travelbloggers – Shout out to all of my fellow travel bloggers! You are reading this post because you are one so here are 10 hashtags dedicated to our industry. I am not going for the highly competitive hashtags like #travelblog #blog #blogger. Since I am Indian I even try using #indiantravelblogger for wider reach.
• #travelblogging – Another relevant keyword while keeping within reasonable competitive standards. The current post using this hashtags are around 850k
• #bloggersofig – Are you a blogger of Instagram? More than 80k posts
• #tblogger – This is one interesting one which I found while posting content.
•  #thattravelblog – Roughly around 500k post using this hashtags
• #bloggerlife – A popular industry-relevant hashtag to try out. However, the current usage for this one is around 7m.
• #bloggerslife – A simple plural form of the above hashtag and now the usage is down to 900k posts.
• #bloglife – I’m definitely all about that #bloglife!. Around 1m usage.
• #travellifestyle – What does your lifestyle look like? > 1m posts
• #travelpreneur – The usage is around 400k right now.

Work and Travel Hashtags

#digitalnomads #workandtravel #nomadiclife #locationindependent #workhardanywhere #workfromanywhere #laptoplifestyle #officeoftheday #workabroad #lifestyledesign

• #digitalnomads – You probably fall into the category of being a digital nomad too, if you are a talented travel blogger? The far more famous hashtag, #digitalnomad, I do not list. I keep banging on about it but in smaller hashtag feeds, you are far more likely to get ranked as a top-post!. Usage 500k post
• #workandtravel – You will find mostly niche hashtags in this category, I like to use up to 10 of these per post to start building my engagement with entry-level ranking. Usage 1m Post
• #nomadiclife – Do you live a nomadic life ? Usage 400k Post
• #locationindependent – A dream shared by many, including myself, to become 100% location independent. Usage 400k post.
• #workhardanywhere – An alternative to #workhardanywhere with more posts (and potentially more eyes on your posts). USage more than 1.5m posts.
• #laptoplifestyle – Blogging isn’t as glamorous as you might expect. Usage 1.8m post.
• #workabroad – This is my goal! Working online in order to discover endless horizons. Usage 200k post.
• #officeoftheday – This is an unusual hashtag that can be used when you are blogging from a beautiful location worthy of an Instagram post. Usage 150k posts.
• #lifestyledesign – I love “lifestyle design,” this term. By investing in my blog and online entrepreneurship, I am trying to create a lifestyle I enjoy, so I can fly. Usage 350k post.

Hotel and Luxury Travel Hashtags

#roomwithaview #hotellife #hotelroom #luxuryhotels #hoteldesign #besthotels #hotelliving #luxuryholiday #hotelstay #hotelfun

• #roomwithaview – This is my favourite hashtag for hotels by far. Though moving towards almost 1 million messages, it’s understated and exclusive. Usage 1m.
• #hotellife – I know you are about that #bloglife, how about that #hotellife?. Usage 1.5m posts
• #hotelroom – Shots from inside, useful for when you are sharing reviews. Usage 1m posts
• #luxuryhotels – It doesn’t necessarily have to be luxury, you might just really like the place!. Usage 1m posts
• #hoteldesign – It’s always worth saving a few general hotel hashtags for when you are promoting a worthy establishment. Usage 850k.
• #besthotels – Good if you working on something to find the list of best hotels. Usage 300k.
• #hotelliving – Give me WiFi, good food, better views and budget price, I could live in a hotel. Usage 200k posts
• #luxuryholiday – For all of you luxury bloggers out there. Usage 250k posts.
• #hotelstay – Another generic hashtag that is less competitive than others. USage 150k posts.
• #hotelfun – My final hashtag for this category, something a little more niche. Usage 50k.

Road Trip Travel Hashtags

If you are taking a road trip from Frankfurt then you might be in a need of getting the best Road Trip travel hashtags then you can use below option if you want.

• #roadtripper
• #roadcycling
• #roadtravel
• #roadlesstravelled

Miscellaneous

#responsibletravel #seekmoments #momentsofmine #postcardsfromtheworld #photographyislifee #getoutstayout #optoutside #rei1440project #choosemountains #travelgirl #traveldudes #solotravel #travelcouple #travelquotes #viewfromabove #beachbum #tropicalisland #lovetheocean #foreversummer #ipulledoverforthis

• #responsibletravel – Let us promise that we will be a responsible traveller. Usage 150k post.
• #seekmoments – The reason I travel, seeking moments to remember. Usage 500k posts.
• #momentsofmine – The essence of blogging, to share your moments with the world! Usage 2.5m posts.
• #postcardsfromtheworld – I really enjoy seeing creative hashtags become popular. Usage 2m posts.
•  #photographyislifee – I am sharing this one because it’s a fun example of how a misspelling can become just as popular than the original, #photographyislife. More than 7m posts.
• #getoutstayout – For all of you adventurous folk. More than 3m posts.
• #optoutside – This is something I should be doing more of. #optinside, on my laptop. Usage 7m posts.
• #rei1440project – A stylish feed that hasn’t been ruined by spam accounts. It’s always a pleasure to scroll through this one. Usage more than 4m posts.
• #choosemountains – Are you a mountain person?. Usage 1m posts.
• #travelgirl – Usage 2m posts.
• #traveldudes – Usage 350k posts.
• #solotravel – Kudos to all the solo traveller. I have written one post on the safe places for solo travel in Europe . Usage 5m posts.
• #travelcouple – If you are lucky enough to have found someone you love to travel the world with. Usage 2m posts.
• #travelquotes – USage 500k posts.
• #viewfromabove – For all the drone shots or window seat shots. Usage 600k.
• #beachbum – Reminds me of the beaches in Germany . Usage 4m posts.
• #tropicalisland – Usage 400k
• #lovetheocean – Just pure love for the ocean breeze. Usage 300k.
• #foreversummer – A perfectly good cause to become a travel blogger. Usage 300k.
• #ipulledoverforthis – This reminds me of our recent post which we shared magical road trips from Frankfurt . Usage 1m posts.

Some example Groups of Travel Hashtags

Let me share some sample grouping of hashtags for you to test out your Instagram Travel Hashtags strategies.

TRAVEL HASHTAGS INSTAGRAM – Sample 1

#lovetotravel #travelgram #tourist #seetheworld #travelbloggers #travelphoto #aroundtheworld #backpackerstory #lovetotravel #travelblogger #letsgoeverywhere #instapassport #travelgram #traveling #getaway #traveltuesday #doyoutravel #travelstoke #backpacker #backpackerslife #backpackerlife #adventuretime #adventureawaits #adventurevisuals #exploretheglobe

TRAVEL HASHTAGS INSTAGRAM – Sample 2

#travelling #travelphotography #igtravel #darlingescapes #traveldiary #simplyadventure #wanderlust #flashesofdelight #welltravelled #lifeofadventure #openmyworld #mytinyatlas #beautifuldestinations #travelinbetween #passionpassport #willjourney #worldcaptures #travelawesome #athomeintheworld #passportready #wherethewildthingsare #travelbug #worldtravelpics #travelmore #worlderlust

TRAVEL HASHTAGS INSTAGRAM – Sample 3

#skyporn #sky #aroundworld #landscape #landscapelovers #landscapelover #landscape_lovers #landscape_ captures #landscapes #landscapephotography #landscapeporn #landscapephoto #nature #natureperfection #naturephotography #naturelovers #natureporn #naturepics #naturegram #naturephoto #nature_perfection #beautiful #travelporn #scenicview #scenic

TRAVEL HASHTAGS INSTAGRAM – Sample 4

#travelpics #traveladdict #lonelyplanet #travelphotographer #globetrotter #traveltheworld #travellife #travelingtheworld #worldtraveler #travelogue #traveldiaries #exploringtheglobe #globe_travel #bbctravel #cntraveler #guardiantravelsnaps #ig_travelerworld #travel_captures #worldtravelpics #places_wow #placestogo #bestplacestogo #bestintravel #justgoshoot #wanderfolk

TRAVEL HASHTAGS INSTAGRAM – Sample 5

#tropicalvibes #onthebeach #beachlife #lifesabeach #beachdays #summervibes #summerlovin #bikiniseason #beachbody #beachday #beach #beachlover #beachvibe #bikini #bikinifitness #beachin #bikinis #beachside #bodygoals #beachplease #bikinilife #beachlovers #beachlove #beachtime #oceanside

TRAVEL HASHTAGS INSTAGRAM – Sample 6

#adventurethatislife #adventureisoutthere #adventure #adventuretravel #adventurer #adventureculture #theoutbound #wildernessculture #keepitwild #stayandwander #exploremore #goexplore #travellingthroughtheworld #travelandlife #travelersnotebook #traveljunkie #travelblog #travelgoals #travelholic #travelworld #travellover #travelinspiration #welltraveled #travellove #exploreeverything

TRAVEL HASHTAGS INSTAGRAM – Sample 7 

#welivetoexplore #nomad #nomadlife #travelnow #islandlife #tropical #worldingram #bestvacations #livetravelchannel #tlpiks #ourplanetdaily #worldplaces #traveldeeper #ilovettravel #travelstagram #letsgosomewhere #makemoments #liveauthentic #chasinglight #alwaysgo #freedomthinkers #livefolk #visualsoflife #visualoflife #earth_deluxe

Frequently Asked Questions

Below are the answer for some frequently asked question for Travel Hashtags

What is the best travel hashtag strategy?

What are location instagram hashtags, what are female travel hashtags, what are the instagram travel hashtags for the wanderer, what are instagram hashtags for travel blogger, what are instagram hashtags to get featured as a travel blogger, what are inspirational travel hashtags.

So here is the complete updated list of the travel hashtags for #travelblogger. So are you ready to get more likes, comments and followers? Use them and if you find helpful then share it with your friends who love to travel. So he/she doesn’t waste time on researching hashtag which already there.

We have also written an in-depth guide of generating Travel Backlinks in our post, Travel Backlinks Guide .

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90 Best Travel Hashtags for Instagram Reels and TikTok in 2024

Looking for the best travel hashtags for Instagram and TikTok?

Are you constantly using the same set of hashtags on all your Instagram and TikTok posts, but aren’t seeing much improvement in followers?

Like myself and many others, you’ve probably wondered which hashtags are the most effective in boosting your likes, engagement, and follower counts.

Using an effective formula of various hashtags with different levels of popularity, will really help you extend your reach, engagement your audience, and boost your brand even.

Planning your trip? Use my favorite resources!

🏨 Accommodation: I recommend Booking.com ✈️ Flights: for the cheapest flights, I use Skyscanner 🚗 Rental Car: I recommend Discover Cars 🛡️ Travel Insurance: for the best deals I rely on SafetyWing

The truth is, there isn’t a one-size-fits-all strategy for hashtags, trial and error is an important aspect here.

So, in this post there are loads of fresh new hashtags to help you get more inspiration and ideas. You can play around with a mixture of different words and see what works best for you.

Best Travel-themed Hashtags for Instagram and TikTok

My complete guide to best travel hashtags to get followers on Instagram and TikTok in 2024:

Most popular travel hashtags in 2022

Below are the #1 most popular Instagram and TikTok travel hashtags (as of November 2022):

#travel #nature #photography #travelphotography #love #photooftheday #instagood #travelgram #picoftheday #instagram #photo #beautiful #art #like #naturephotography #follow #wanderlust #happy #adventure #instatravel #bhfyp #fashion #travelblogger #landscape #summer #trip #style #ig #explore #bhfyp

And here’s the second most popular travel hastags for Instagram and TikTok:

#photographer #traveling #vacation #model #travelling #beach #likeforlikes #lifestyle #life #india #sunset #beauty #holiday #smile #me #traveltheworld #myself #instalike #mountains #followme #photoshoot #sea #music #tourism #italy #traveler #portrait #europe #traveller #fun

Looking for travel quotes for Instagram? Here’s my 143 Best Travel Quotes for Instagram

Creative travel hashtags

Do you ever struggle with fresh new ideas for your IG hashtags? Well here’s a list of some brand new inspo to use, so you don’t have to keep recycling the same old hashtags all the time:

#Travelholic

#travelingram

#TravelTheWorld

#OhThePlacesYoullGo

#travelpreneur

#TravelDiaries

#TravelAddict

#TravelLife

#WanderlustWednesday

#TravelTuesday

#staycation

#LiveIntrepid

#LaptopLifestyle

#NomadicLife

#[insert destination]

#TakeTheScenicRoute

#ItsAllAboutTheJourney

#SunsOut #TravelBug #Travelholic #travelingram #TravelTheWorld #OhThePlacesYoullGo #travelpreneur #TravelDiaries #TravelAddict #TravelLife #WanderlustWednesday #TravelTuesday #staycation #LiveIntrepid #LaptopLifestyle #NomadicLife #[insert destination] #TakeTheScenicRoute #ItsAllAboutTheJourney

Best hashtags for travel

Now here’s a collection of the 20 best vacation hastags for travel on TikTok and Instagram, along with the number of posts they are used in (as of 22nd December 2022):

#travelgram #TravelPhotography #traveling #travelling #TravelBlogger #traveler #traveller #TravelTheWorld #travelingram #TravelBlog #travels #TravelAddict #TravelPhoto #TravelLife #TravelDiaries #TravelPics #TravelAwesome #travelholic #TravelBug #travelstoke

Funny travel hashtags

Sometimes the most hilarious and witty hashtags make your posts stand out and look impressive, and there’s plenty of travel-themed funny hashtags out there.

Many of these are obscure, which makes them a great addition alongside very popular hashtags.

#TheySeeMeRolling  (51k posts)

#airplanefood  (51k posts)

#travelcat  (108k posts)

#airportcarpet  (13k posts)

#below10kfeet  (1.9k posts)

#RoadTrippin  (2.9m posts)

#IPulledOverForThis (1.4m posts)

#kicksonaplane (7k posts)

#WindowsDownMusicUp  (16.6k posts)

#HitTheRoadJack  (80k posts)

#SeeYouNever  (28k posts)

#SheIsNotLost  (5m posts)

#ByeFelicia  (1.9m posts)

#ShutUpAndDrive  (27.7k posts)

#PassTheAuxCord  (2.6k posts)

#RVThereYet  (23.6k posts)

#TopDownHandsUp  (132 posts)

#GirlBornToTravel  (80k posts)

#RevUpTheEngine  (166 posts)

#ipulledoverforthis #kicksonaplane #TheySeeMeRolling #travelcat #airportcarpet #below10kfeet #airplanefood #RoadTrippin #WindowsDownMusicUp #HitTheRoadJack #PassTheAuxCord #SheIsNotLost #ByeFelicia #RVThereYet #TopDownHandsUp #GirlBornToTravel #SeeYouNever #RevUpTheEngine #ShutUpAndDrive

Related post: 53 Funny Travel Quotes to Brighten Your Day

Top hashtags for photographers

Photography comes naturally to many travellers, especially those of who are serious about filling their Instagrams with good-quality content. Below are a list of top hashtags for photographers, along with the number of posts they are used in, as of January 2024.

(Remember – these are extremely popular tags, so consider using only a few of these in your posts).

#beautiful (707m posts)

#nature (586m posts)

#photographer (190m posts)

#photooftheday (867m posts)

#style (519m posts)

#fashion (895m posts)

#model (283m posts)

#happy (610m posts)

#smile (386m posts)

#bhfyp (85m posts)

#photoshoot (125m posts)

#likeforlikes (242m posts)

#photographyislifee   (8.2m posts)

#instadaily (487m posts)

#beauty (422m posts)

#travel (536m posts)

#cute (603m posts)

#life (361m posts)

#girl (416m posts)

#beautiful #nature #photographer #photooftheday   #style #fashion #model #happy #smile #bhfyp #photoshoot #likeforlikes #photographyislifee #instadaily #beauty #travel #cute #life #girl

Best hashtags for travel bloggers

Lastly here is a collection of the best TikTok and Instagram hashtags for travel blogs. Use a selection of these best hashtags for growth on instagram:

#travelbloggers (2.5m posts)

#travelblogging (904k posts)

#laptoplifestyle (2.2m posts)

#bloggersofinstagram (2.8m posts)

#digitalnomads (775k posts)

#tblogger (375k posts)

#bloggerlife (8.6m posts)

#nomadiclife (517k posts)

#bloggerslife (1.1m posts)

#bloglife (1.4m posts)

#travellifestyle (1.6m posts)

#thattravelblog (648k posts)

#travelpreneur (452k posts)

#workabroad (241k posts)

#travelbloggers #travelblogging #laptoplifestyle #bloggersofinstagram #digitalnomads #tblogger #nomadiclife #bloggerlife #bloggerslife #bloglife #travellifestyle #travelpreneur #thattravelblog #workabroad

How do I become successful on Instagram?

Here’s my 10 best tips and hacks to launch a successful travel Instagram account:

• Secure a smart and witty username, and make sure it fits the character limit.
• Niche down on your focus and specialist area (ie: food travel, destinations, travel style)
• Write a really cool bio section.
• Learn to take good quality and professional photos.
• Learn Insta SEO – use relevant hashtags and captions, engage on other’s posts, and timing is key.
• Develop your own unique feed layout/style.
• Engage with your audience consistently. Reply to ALL likes and comments.
• Publish photos, videos, quote pics, and live videos
• Be active on Instagram Stories and Instagram Live daily.
• Meet and engage with other Travel Instagrammers and Influencers.

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Travel Hashtags FAQs:

Here is an FAQ section to answer the most commonly asked questions about travel-themed hashtags for Instagram reels:

What are the best travel hashtags for Instagram?

Here’s a roundup of the best and most popular travel themed hashtags on Instagram: #traveling #travelgram  #travelers #travelphotography #travelling #travelblogger #travelers  #traveltheworld #traveller #travelingram #travels #exploring  #traveladdict #travelphoto #travellife  #travelpics #travelawesome #travelholic  #travelbug #travelstoke

How do you succeed as a travel Instagram?

The key to making your content more discoverable on Instagram is making use of relevant hashtags, and using a combination of popular and obscure hashtags. You don’t need to fill all your posts with 30 hashtags. Check out what your competitors and top influencers are using in their hashtags.

What Instagram hashtags get the most likes?

Here’s the most popular Instagram hashtag categories: #photooftheday #instagood #nofilter #tbt #picoftheday #igers #love #nature

What are the top trending tourism hashtags?

#travel #wanderlust #vacation #travelgram #explore #travelphotography #adventure #instatravel #tourism #travelblogger

Is 30 hashtags too much?

There’s no perfect recipe for the number of hashtags you use on your Instagram posts, as every individual and business is different, and the same applies to each of their posts. You can use up to 30 hashtags per post, however that may be too many, and a common consensus is that 11 hashtags is a good number to begin with.

what are the top 10 hashtags on Instagram?

Here’s some of the best hashtags for growth on Instagram: #traveling #travelers #travelgram #travelblogger #travelers #traveltheworld #travelphotography #travelling #travels #exploring #traveller #travelingram #travelphoto #traveladdict #travellife #travelholic #travelpics #travelawesome #travelbug #travelstoke

What should I post on Instagram for travel?

When posting on Instagram for travel, you can consider sharing captivating vacation captions, travel quotes, expert advice based on your travel experiences, Instagrammable photos of destinations, hidden or unknown facts about a place, travel health tips, funny or humorous content related to travel, fashion-forward travel outfits, flying tips and tricks, and collaborations with other creators or influencers.

So there you have it – a collection of over 90 of the best travel-themed hashtags for your Instagram and TikTok posts.

I hope you found this guide useful, and discovered a whole load of fresh new hashtags to copy and paste into your IG posts.

Further Reading: More Travel Quotes

• 143 of the Best Travel Quotes for Instagram
• 34 Inspirational Travel Quotes to Fuel your Wanderlust
• 53 Funny Travel Quotes to Brighten up your Day

You might also like:

• Traveller’s Guide to British Slang Words
• How to Plan a Vacation in 2024 (+ FREE Travel Checklist)
• Top 13 Things to Do in North Bali
• How To Find Cheap Flights

Thank you for reading 90+ Best Travel Hashtags for Instagram and TikTok in 202 4

If you enjoyed this post, share it on Pinterest so your followers can enjoy it too!

Billy Read is the owner and author of BRB Gone Somewhere Epic, a travel blog that helps travelers discover unique destinations and travel experiences on a budget. With more than 10 years of global travel filled with accidents, Billy aims to help readers avoid making the same mistakes as he did, and make the most of their epic trips.

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• Best Instagram Travel Hashtags 2022

You may not be an Instagram travel influencer (yet), but that doesn’t mean you can’t use their hashtag strategy to grow your following and get your photos out there.

Top Instagram Travel Hashtags

The right tag can help booster your views, get more people commenting on your content, and help people discover that you’re totally worth following. But, more than that, hashtags can also help you find a community of fellow Instagrammers who travel like you do.

Tags to try: #travel #photography #nature #travelphotography #love #photooftheday #instagood #travelgram #picoftheday #wanderlust #instatravel #beautiful #art #travelblogger #trip #adventure #instagram #landscape #like #photo #traveling #vacation #travelling #ig #beach #explore #follow #sea #holiday #bhfyp

Popular Travel Hashtags

Using the top travel marks help immensely to spread your work around the globe. Build up your own process and optimize it based on the outcome.

It is not always the best idea to use the most trending tags as your photo will stay in the first search page for just one or two seconds because many other people have been using the same popular travel mark for their photos too. Use less popular ones, at least you have more seconds in the first page, although fewer people looking for that hashtag too.

Tags to try: #sunset #sky #happy #life #sun #summer #naturephotography #bhfyp #fun #traveler #photographer #style #italy #traveller #architecture #lifestyle #india #tourism #europe #beauty #mountains #instadaily #amazing #world #food #followme #music #friends #spring #ocean

Hashtags for Travel Bloggers

Have you ever wondered what the best travel hashtags for travel bloggers and writers are to use on Instagram? Their goal as travel writers is to grow their following and connect with the fans and other writers as well as marketing and PR.

Keep in mind that #travelblogger tag competition is pretty tough. So it is better to use other tags related to travel, travel writing, travel blogging or travel photography.

Tags to try: #travelwriter #travel #instatravel #travelgram #tourism #instago #passportready #travelblogger #wanderlust #ilovetravel #writetotravel #instatravelling #instavacation #travelblogger #instapassport #postcardsfromtheworld #traveldeeper #travelstroke #travelling #trip #traveltheworld #igtravel #getaway #travelblog #instago #travelpics #tourist #wanderer #wanderlust #travelphoto #travelingram #mytravelgram #visiting #travels #travelphotography #tagsta_travel#beauty #amazing #arountheworld #tourist#solotravel #instago #ig_worldclub #worldcaptures #tourism #worldplaces #worldingram #traveller #traveler #hotel #luxuryhotel

Hashtags for Travelling Couples

The mark can be very personal here, as they should describe not only what you are doing but also how you feel and live the experience.

It’s another way to engage with your followers, expose part of your private life.

Tags to try: #travelcouple #travelcouplelife #traveltogether #coupletravel #travelinggay

Hashtags for Travel Photography

Before posting anything, pick the tags that fit the best:

• To describe Travel Photography: #travelphotography #photography #drone (there are more for drones) #video #travelpics #travelphoto #travel_captures #travelpic #dslrphotography
• To describe any kind of exploration, mountains or islands: #explorer #explore #discover #wanderlust #traveladdict #exploremore
• To describe the wild nature, of any kind: #nature #outdoors #naturelover #naturelovers #naturephotography
• For the travel blogging community: #travelblog #travelblogger #travelguide

Funny Travel Hashtags

In addition to the Instagram clichés of beach feet selfies, globetrekkers are constantly coming up with new, nerdy, and hilarious ways to hashtag every part of their journeys.

Photos tagged with #kicksonaplane are self-portraits of sorts, focusing on your own shoes as you sit on an airplane, ready to take off for a new adventure. The mark was started by Marcus Troy, a brand strategist who uploaded a photo of his Converse on an Air Canada flight to Toronto. It caught on with his followers and has spread from there to include nearly 3,000 images.

If you like #Disneybound, also check out #DapperDay, a hashtag for the special weekends every year when 20,000 dress up in retro and “dapper” style for a visit to the theme parks.

Tags to try: #kicksonaplane, #airportcarpet, #hotelcarpet, #vegascarpet, #continentalbreakfast, #airplanefood, #Disneybound, #DapperDay

Nature Hashtags

Instagram provides fantastic opportunities for nature-loving photographers to showcase their talents. If you are posting outdoor, nature-focused photos, you might be better making use of the below hashtags.

A good way to get additional attention is to make sure your post appears in the most recent posts on a feed for as long as possible. Unfortunately, this is incredibly difficult for the most popular hashtags. For example, research indicates that posts to a hashtag with 10 million posts disappear from the first nine posts in the feed within three minutes. The #naturelover tag has over 14 million users. So, while content still disappears rapidly, it hangs around for a bit longer than the posts to #nature.

Tags to try: #outdoors, #hiking, #trees, #naturelover, #wildlife, #forest, #instanature, #tree, #flower, #mountain, #lake, #ocean, #skyporn, #cloudporn, #sunrise, #animal, #animals, #autumn, #wild, #mothernature, #hike, #outdoors, #camping, #hikingadventures, #trekking, #wilderness, #backpacking, #getoutside, #climbing, #trail, #scenery, #alps, #thegreatoutdoors, #mountainlife, #waterfall, #summit, #outdoorlife, #hiker, #mountaineering

Outdoor Hashtags

When posting outdoors photos and videos it’s important to understand what the best outdoor Instagram hashtags are. Can you get simpler than using #outdoors on a post that’s about the outdoors? It might seem obvious, but remember that the point of hashtags is to categorize and help people find your post. If you want people searching for outdoor pictures or videos to find yours, this is one of the best outdoor Instagram hashtags to include. #outdoor pictures can range from nature shots and animal photos to pictures of people relaxing outside.

Another thing when picking out the right outdoor Instagram tags to use is to keep things simple. One-word hashtags rule the day, probably because they are easy to remember and easy to tap out on a phone’s keyboard.

Tags to try: #camping, #hiking, #forest, #mountains.

Local Hashtags

Not only will hashtagging your location help you get discovered, but it will also help you inform your followers about where you’re traveling. This way, they can get inspired to travel too.

Tags to try: Be specific, like #LosAngeles, #California or #London, #England; or try a few variants like #ItalyStyle, #Germany_Insta

How to Choose the Right Hashtags?

Don’t go for the obvious, over-used hashtags like #Travel, #Adventure, #Explore — their audience has gotten too big to compete with. #Travel, for example, has more than 286 million mentions, meaning it will be nearly impossible for your content to be discovered. Instead, try variants on these hashtag classics to increase your chances of being spotted.

Want to get featured on a bigger account? Make sure to use their hashtag. For example, Travel + Leisure followers add #TLPicks to their photos so we can see them and maybe give them a repost.

Tags to try: #Traveling #Travelers #Traveler #Exploring #Explorer #Wanderer #Wanderlust #TravelBug

Hashtag Generator

If you need some help here, there is a tool that could generate hashtags for you. One of the apps is called Dehaze Instagram hashtags generator and it is very simple to use.

On the left side, you select the photo style (in our case travel) and on the right side the city or country. As a result, Dehaze provides a list of 25 popular travel hashtags.

Another nice hashtags generator is Photerloo. It’s actually quite impressive. In this case, you do not need to go through a list or a menu, you just need to load the image and Photerloo will analyze the photo and it will propose the right marks.

You can also select your strategy when the hashtags are generated, from most to least popular (more people looking for it but higher competition, or less popular but lower competition too). Of course, not all generated hashtags are correct, you need to filter them, it’s basically a good starting point.

How Many Travel Hashtags Should You Use?

The most common answer is 30. I know it seems like a lot, but hashtags will produce the most likes, comments and organic followers for your account. If you use more than 30 tags on a post your comment won’t post. If you post more than 30 tags in your main post, the tags won’t appear in search.

However, some research suggests that 11 is the perfect number for attracting new followers. You’re likely to see more engagement if you use anywhere from 8 to 12 hashtags. Posts with nine hashtags seem to have the highest rates of engagement.

Perhaps it’s essential that you choose hashtags that have something to do with your post. If you’re putting up a landscape photo, then using #landscape makes sense. But if you’re publishing a close-up of birds or a picture of a rushing river, #landscape has no place in your post. You can also be creative with your tags.

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Best Creative Travel Hashtags for Instagram (2023) for killer reach!

By: Author MC Miller

Posted on Last updated: July 29, 2023

Categories Instagram

Are you looking for the best creative travel hashtags for Instagram?

As a travel instagrammer , we have been using travel hashtags for the past 3 years. We have spent time researching the best and most effective travel hashtags for Instagram.

Here is our list of the Best Creative Travel Hashtags for Instagram in 2023.

If you are interested in hash tags, you might also be interested in:

• Best C ouple Hashtags for Instagram
• Best Paris Hashtags for Instagram

If you are looking to up your Instagram game, download our  free Instagram lightroom presets here !

Best Creative Travel Hashtags for Instagram

It has taken some time, but with a lot of trial and error, we have determined what are the best hash tags to use for travel on Instagram.

Should I use Hashtags on Instagram?

The simple answer to this question is yes you should.

The reason why hashtags are so important to use on Instagram is because it means many more eyes on your page.

This translate to more followers and more engagement equaling a Insta-famous star! (Well we can hope!)

In accordance with the policies of Instagram, you are allowed to use 30 Hash Tags .

Different influencers will tell you different theories on how many hash tags is ideal to use.

Some strongly believe you should not use any less than 30. Others believe going too far (aka 30 hash tags) can flag you for Instagram’s spam policy and lead you to become shadow banned.

Oh, and by the way, the notorious shadow ban is NOT a myth! We have personally been shadow banned and it is not at all fun not having people see your post on Instagram. Why go to all the effort to post if no-one is going to see it?

If you don’t know what the term shadow ban means, basically, it means not having your posts appear in hash tags.

Instagram is coy about what will cause your account to be shadow banned but we know from experience one way to get shadow banned is using the same hash tag over and over. Big no no.

So the first point is mixing your hash tags up! Don’t use the same tags on every post or you will be a victim of the notorious and dreaded shadow ban!

Our second tip for you is to place your hash tag in the post description NOT your first comment. Hiding your hash tags may be prettier but this is a method that will result in you being shadow banned.

We have found that around 20 hash tags on our Instagram posts  is the sweet spot in having many entries in the lottery but avoiding the shadow ban.

Okay so first things first, there is no one standard answer for what hash tags you should use.

There is a formula to this so listen carefully. There are two questions to determine which hash tags are best for you!

1. How Large is your following?

The first thing we should consider is how large your following is. Aka how many followers do you have.

This vital piece of information will determine the size of hash tag we can go after:

• 0 – 20,000 – Aim for hash tags less than 10,000 tags
• 20,000 – 40,000 – Aim for hash tags less than 50,000 tags
• 50,000 – 100,000 – Aim for hash tags less than 100,000 tags
• 100,000 – 300,000 – Aim for hash tags less than 300,000 tags
• 300,000 + – Hit them big tags up!

2. What is your engagement rate?

It doesn’t end there though folks. Oh no, that would be way tooo easy and Instagram is anything but easy.

If you have 300,000 followers and an engagement rate of 0.01%, you are not going to appear in top of 300,000+ hash tag.

Whether your followers are engaging and how fast your followers are liking and engaging on your post will determine whether you appear at the top of a hash tag.

If you need to work on your engagement, aim for hash tags in one to two categories down from your follower count.

Remember the aim of the game is to appear at top of hash tags and gain more followers and likes!

0 – 20,000 Travel Hash Tags

The best hash tags in the 0 – 20,000 image category are as follows:

• #girlsborntravel
• #nomadaddicts
• #packingmybags
• #coupletraveltheworld
• #travellingcouples
• #creativetravelcouple
• #couplelovetravel
• #beyondtheguidebook

20,000 – 40,000 Travel Hash Tags

The best hash tags in the 20,000 – 40,000 image category are as follows:

• #traveldames
• #travel_capture
• #travelstagram__
• #travelinsider
• #worldtravelpic
• #besttravelpics
• #discovertheglobe
• #travelpicoftheday
• #travelerography
• #artofvisuals
• #travelustcouples
• #travelcouplelife
• #earthcouples
• #couplewhotravel
• #inspiredtravelcouples

50,000 – 100,000 Travel Hash Tags

The best hash tags in the 50,000 – 100,000 image category are as follows:

• #travelingplanet
• #wanderlust_tribe
• #traveltoexplore
• #travellingphotography
• #placesoftheworld
• #lovetotraveltheworld
• #worldwanderer
• #globalwanderer
• #igtravelworld
• #mytravelpics
• #travellersofinstagram
• #travelplaces
• #nowdiscovering
• #globecouples
• #couplestravel
• #couplesthattravel
• #travelingcouples

100,000 – 300,000 Travel Hash Tags

The best hash tags in the 100,000 – 300,000 image category are as follows:

• #amazingdestination
• #travelmoments
• #discover_earth
• #igtraveller
• #travelforever
• #lifeofadventures
• #travelaround
• #travelpassport
• #travelexperience
• #travelpicsdaily
• #amazingdestinations
• #wanderlove
• #worldtravels
• #travelthroughtheworld
• #thewanderingtourist
• #travelcaptures
• #travellerlife
• #traveldaily
• #travellinggram
• #livelovetravel
• #roamtheworld
• #wandertheworld
• #getlostnow
• #keeptraveling
• #travelerlife
• #travelshot
• #travelfreak
• #igpassport
• #travelerslove
• #passionfortravel
• #travelgasm
• #traveltheworldwithme
• #letsflyawayto
• #justtravel
• #igtraveler
• #digitalnomadlife
• #travelingcouple
• #welovetravel

300,000 + Travel Hash Tags

The best hash tags in the 300,000 + image category are as follows:

• #travelpost
• #tourtheplanet
• #tripstagram
• #traveljunkie
• #travellovers
• #wanderlusting
• #travelerslife
• #travellove
• #travelbloggers
• #travelinspiration
• #travelwithme
• #letsgoeverywhere
• #iamatraveler
• #keepexploring
• #travelstagram
• #wanderfolk
• #travelphotography
• #travelstory
• #stayandwonder
• #ourlonelyplanet
• #travellerslife
• #travelpassion
• #travelshots
• #traveldiaries
• #neverstoptravelling
• #thebestdestinations
• #instatraveler
• #bestdiscovery
• #livetoexplore
• #traveltheglobe
• #globetrotting
• #suitcasetravels
• #travellust
• #travelbloggerlife
• #meettheworld
• #theworldguru
• #travelcommunity
• #travelforlife
• #travelgrams
• #travelblogging
• #travelinggram
• #takemoreadventures
• #travellingtheworld
• #earthoutdoors
• #traveladdicted
• #travellingourplanet
• #wanderluster
• #passionpassport
• #beautifuldestinations
• #adventuretravel
• #thegreatoutdoors
• #travelcouple
• #coupletravel
• #coupleswhotravel

Travel Couple Hash Tags

The best travel couple hash tags are as follows:

• #creativetravelcouples

Sole Female Traveler Hash Tags

The best solo female travel hash tags are as follows:

• #citizenfemme
• #shetravelz
• #womenwhotravel
• #nomadgirls
• #girlsdreamtravel
• #femaletravelbloggers
• #femaletravelblogger
• #missadventure
• #ladieslovetravel
• #travelwomen
• #sheisnotlost
• #girlsthatwander
• #womenwhoexplore
• #shexplores

Should I do travel hash tags alone?

No, hash tags work best when they are mixed with  other hash tags that are relevant to your picture.

The main thing you should consider here is relevance! You should not hash tag #cutedogs if there is no dog in your photo! Instagram has intelligence to work this out!

Use around 5-10 generic travel hash tags, 5-10 location hash tags (for example France hash tags !) and 5-10 action hash tags based on what you are doing.

P.S. If you are new social media, and want to learn how to monetize your social media accounts, watch Hashtag Mastery Summit .

Save this Travel Hashtag Guide to Pinterest (so you can find it again later!)

MC Miller is a travel blogger and writer who has travelled America extensively and abroad to over 80 countries. He founded Couple Travel The World in 2017. Since then, he has spent over 6 years on the road as a full time travel couple. When he not traveling he likes to spend quality time with his partner Bett, planning our their next date or romantic getaway!

Travel Hashtags For Instagram: 100+ Hashtags To Become Viral in 2023

Willa Carson

August 31, 2023

Happy Wayfarer is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

As a travel influencer, you will need important travel hashtags for Instagram to increase your traffic, and audience, and engage your followers. Using the proper hashtags for any niche requires research and strategies on any social media handle.

So, let’s discover 100+ travel hashtags you can use in your blog to make your post go viral and help your content get ranked as a top post!

Why Use Hashtags On Instagram For Travel?

If you are new on Instagram or just starting as an influencer on any social media, you might wonder what a hashtag means and why they are needed in your post. Here I will tell you the meaning of hashtags and their use. So, read along.

What Are Hashtags?

Hashtags are used in the caption section on social media sites like Facebook, Twitter, Instagram, and others to indicate a post topic or content keywords.

• Hashtags are symbols used to tag or categorize important keywords you want your followers to identify relating to your content on your social media posts.
• A Hashtag is written before the word or phrases you want people to identify or notice concerning a particular post or content.

Uses Of Hashtags On Instagram For Travel

Instagram is now the widely known platform used by travel bloggers, writers, and influencers to grow their audience and increase their visibility by showing their tour experiences to other users. So, you will need Travel hashtags for Instagram because of the following:

• Makes your content accessible and organized: Using Hashtags makes your content accessible not only to your followers but also to other users who search keywords you have tagged in your post using the symbol.
• Makes your content clickable and searchable: Hashtags make your content discovered in the feeds and clickable by users interested in them when they search showing all the public content attached to it on Instagram.
• Content and competition research: Hashtags for travel are used on Instagram to analyze and research your competitors’ SEO content or posts, sentiments, voice, and engagement, concerning yours. This will help you to know where you fall short in your content strategies and planning and the way forward to be ahead of your competitors.
• To connect digital or social media campaigns: Travel hashtags for Instagram help to connect your real-life marketing campaigns or advertisements to your blog, accelerating user engagements.

How Many Instagram Hashtags Should I Use?

The required number of Instagram hashtags to use for your travel content or any other should not be less than 5 but it should not exceed 10.

• Including too many hashtags in the caption section of the content may appear crowded to your followers distracting them from the main objective.
• Also, the clogged caption section may affect your post ranking according to the Instagram algorithm, but you are allowed to put as many as you want in the comment section.
• Also, you should note that the smaller the number of your followers, the smaller the hashtag you should use, and likewise for larger followers. Using a smaller amount of hashtags when starting your page attracts new followers.

How Do I Remember Which Top Instagram Hashtags to Use?

The most effective method to make use of top hashtags or remember them when you are posting your content is to research, strategize, and put down trendy Travel hashtags related to your posts. You can do so by following these tips:

• Plan your content ahead of time and research suitable hashtags for it.
• Put down your findings and also add your new hashtags specifically related to the content.
• You can make use of a Hashtags generator for suggestions for your content.
• Follow top celebrities and influencers, and always check their posts that rank at the top related to travel to get popular hashtags.
• Use the autocomplete feature on Instagram for hashtags.

Best Travel Hashtag For Instagram

Using the appropriate travel hashtags for your post depends on which area of traveling you are creating content on. As we all know, Travel encompasses different sections such as the ones based on events, location, vacations, etc. So let’s look into examples of each one below:

1. Most Popular Travel Hashtags

These are trending hashtags widely used for travel on Instagram. They are needed in your post to make it rank at the top but you need to use a small number of them coupled with other types of hashtags.

Examples include #Instatravel, #TravelTheWorld, #LetsTravel, #TravelIsLife, #travelinspiration, #travelpics etc.

2. Luxury Travel Hashtags

Luxury travel hashtags are mostly used by travel influencers and celebrities to show their experience of the most beautiful and expensive places such as hotels, amusement parks, historical locations, etc. they have visited around the world.

You can use the below if you are sharing luxurious tour experiences like them to get ranked quickly on Instagram.

Examples are #Luxurytravel, #Luxuryhotels, #DreamDestination, #Luxiriousholiday, #BestResorts, #TravelLuxury, #Luxirioustour, #Luxurylife, #VacayGoals, #beautifulhotels, etc.

3. Adventure Hashtags

These are vacation hashtags used for adventure travels such as visiting exciting and risky places like theme parks, mountains, Forests, Zoos, Camps, etc., and engaging in fun-filled, indoor and outdoor activities like swimming, hiking, climbing, etc.

Adventure hashtags include #Nature, #Landscape, #Adventureculture, #Wanderlust, #Naturelovers, #Amazonrainforest, #Hiking, #Mountains, #Explore, #Outdoors, #Camping, #disneycaliforniaadventure, etc.

4. Beach Hashtags

Beach hashtags are used for travel experiences to different waterside views, sightseeing, and nature visits around the world.

Travel hashtags associated with beaches are #Virginiabeach, #Sea, #Beachdaze, #Beachexperience, #Summer, #beachlife, #Travel, #BeachBabe, #Sandbetweenmytoes, #Water, #Nature, #Beach, #seaview, #Oceanview, #Sunandsand, #Beachvibes etc.

5. City Hashtags

These are travel hashtags associated with your tour activities in the most visited or popular cities around the globe. Sometimes city name applies to two or more countries. So, it is important to mention the complete address of the city you are posting so that like minds can find you easily.

Here, we have #Citysightseeing, #LondonUK, #Streetview, #Cobbledstreets #Cities, #BeautifulCity, #Kuwaitcity #Cityview, #LoveThisCity #Cityscape, #CityTrips #LondonCanada, #CitySights, #CityTravel, #Citybestpics, #Townscape, #Newyorkcity etc.

6. Solo Female Traveller Hashtags

Solo Female hashtags for travel connect female travel bloggers, travel influencers, celebrities, and enthusiasts on the Instagram community.

The best hashtags for Solo female travellers are #Wearetravelgirls, #Femaletravels, #Girlsarounftheworld, #Femmetravel, #TravelGirlsGo, #Femaletravelbloggers, #Womentravel, #Solotravels, #girlsthatwander, etc.

7. Family Travel Hashtags

These are vacation hashtags used for sharing Instagram posts related to families traveling and having fun together. You can use these best hashtags for family travel in your next Instagram post when you take your loved ones on a tour with you.

#Familytravelwriter, #Travelwithkids, #FamilyTravels, #TravelDad, #Travelwithspouse, #ExploringFamilies, #FearlessFamTrav, #Familytravellife, #Familytravelbloggers, #luxfamilytravel #Travelcouple, #TravelMum, #Familytravelplanner, #FamilyAdventure, #Familytime, #Funtimewithfamily, etc

8. Honeymoon Hashtags

There are a lot of couples on Instagram that are travel bloggers. Instagram duo influencers and celebrities give inspiration to other users on honeymoon and fun-filled activities. You can use the following for Hashtags for travel related to Honeymoon and couple activities.

#HoneymoonDestination, #BesthoneymoonTime, #Justhooked, #RomanticPlace, #Babymoon, #HoneymoonVibe, #Honeymoonplanner, #JustMarried, #Honeymoonavenue, #HoneymoonInspo, etc. 

9. Travel Video Hashtags

Travel clips are now widely spread on Instagram but to make your video feature at the top you need exciting and relevant travel hashtags. They include but are not limited to the following:

#TravelVlog, #Travelgram, #TravelVideography, #Travellingtheworld, #Travelblogger, #Travelfootage, #TravelVideos, #TravelVideoDiary, #Travelclip, # Toptravelclips, #TravelVlogger, #Travelinsta, #VlogTravel, #Travelawesome #Besttravelvideo, #Drone_Countries etc.

10. Top Hashtags For Photographers

These are hashtags used for photography on Instagram that go viral and rank at the top. They are:

#Global_hotshotz, #Photography, #Photooftheday, #Instagram, #Throughthelens, #Pixel_IG, #Instapics, #Photo, #Nature, #Moody_tones, #PhotographyAddict, #Picoftheday, #Instafocus, #Lovephoto, #Amazingphotography etc.

11. Creative Travel Hashtags

Creative travel hashtags simply include making use of imaginative or original tagged words or phrases for your travel experiences, inspiration, etc. Creative hashtags can include everything about travel such as Travel Food Instagram hashtags, Hotel booking hashtags, sightseeing hashtags, etc.

You can randomly combine two popular and related hashtags for travel to create one for your post.

Examples are #Exotictravelfood, #Travelthroughsea, #Traveldame, #Travelgistlovers, etc. You should try as much as possible to avoid long phrases when combining words so it does not affect your post ranking.

12. Funny Travel Hashtags

Sometimes you might want to thrill your followers with your funny moments when you travel such as the silly things you did or mistakes you make that Instagram users can also learn from.

Various hashtags in this category are #Travelmemes, #Funnytravelvideo, #Meme, #Funnytravelblogger, #Traveljoke, #Thrillingmoments, #Travelhumor, etc.

The Best Travel Hashtag Rule of Thumb

Hashtags should begin with the symbol # without including any space or symbol between the word coming after it. Below are tips to guide you on the Proper Use of Instagram Hashtags For Travel.

• Page Visibility: You should make sure your Instagram account or page is visible to the public in the Instagram setting otherwise your content may not be seen by other users when shared by your followers.
• Avoid Long Hashtags: Use easily remembered keywords and avoid long phrases as most people searching for information may not type as much for your hashtags to be found.
• Include branded Hashtags: If you are a travel blogger or tourism expert, airline company, etc.. It is recommended you include branded travel hashtags in your post to improve your visibility. This could be your establishment name.
• Avoid unrelated and Similar Words : Avoid adding irrelevant hashtags and also avoid using different words or phrases that mean the same meaning as this may clog your caption area or even bore your audience.
• Tag the location and purpose of the picture or video: You can tag words relating to what you are doing at the moment the picture or video was captured, when the video was captured, and why you did so including the precise location.
• Alternate your Hashtags for different posts : Avoid using the same hashtags often for your posts because you might get banned on Instagram, so you should usually alternate your hashtags.

8 Other Different Types of Instagram Hashtags

Before considering the use of any hashtag you need to be conversant with the various types of Hashtags. Knowing the category of hashtags helps you to decide and choose the best for your post.

Instagram Hashtags can be categorized into:

1. Geographical Hashtags

This is also known as locational hashtags. They are used for content targeting audiences from a particular place or location. It could be a continent, country, state, or neighborhood.

For example #USA, # Germany, #Asia, # EurasiaPark, #Newyork, #Dubai, etc.

2. Industry Hashtags

Industry hashtagged words or phrases are meant for a particular niche, industry, or clients you work for and target audience but are not directly related to your content. You need to research the products and services your audience needs before using industry Hashtags for your post.

For example, we have #3starhotel, #Resturants, #Tourism, #Cruises, #Leisure, #Foodsandbeverages, #Artsandculture, #Recreation, #Events, #Sports, #Exhibition, #Culinary, #Hospitality, #Tradefair, #Funfair, #Airlines etc.

3. Branded Hashtags

These are custom or unique hashtags developed specifically for your brand. They are used to, particularly for your brand identity and visibility.

Examples of these Hashtags are #Britishairways, #Thomascook, #Bookingholdings,#Joecross, #American Airlines, #Haystravel, #Expediagroup, #Barilla, #Engencia, #Contiki, etc.

4. Trending Hashtags

They are popular words tagged to a post which makes the content go viral. Popular hashtags merely last long usually for a few days, hours, or even minutes.

They are used for things that are currently in vogue but you need to use them carefully with relevant content because they don’t last long. Examples include #Ilovetravel, #Summertravel, #Instatravel, #Travel, #Viral, #Trendingtravels, #travelmore, #Traveldiary, #Airtravel, #Seatravel,#Dametravellers, #Tours, #Instagood, etc.

5. Engagement Hashtags

Also known as a call to action Hastags, they are used to engage your followers to respond to your post. Engagement Hashtags are usually related to community-based content where you need users to follow, contribute, join, and share your content.

Examples are #Gohiking, #Goexplore, #Postcardsfromtheworld, #Let’sgofishing #Tourtheworld, #Momentsofmine, etc. Engagement hashtags also include chat hashtags like #traveldiscuss, #Tourchatting, #Travelchats, etc.

6. Content Reflecting Hashtags

This is your self-developed hashtag for your post showing the main objective or topic of your content. It can also be called a topical Hashtag.

It is a compulsory hashtag you should include in your post because it reflects what you are talking about. This Hashtag makes your content visible to people who search for it.

For example, #Mountainbiking, #Skydiving, #Hiking, #Travelcook, #Horsebackriding, #travelcuisines, #Swimming, #Fishing, #Camping, #foodstagram, #Travelphotos, #Cooking, #Foodtravel, etc.

7. Events Hashtags

These are Hashtags referring to a season, festival, special holiday, or widely known event related to your content so that people with the same interest can find it.

The example includes #, #eventplanner, #worldtravelmarket, #summerholiday, #Wedding, #ITBBerlin, #Arabiantravelmarket, #SATTE, #Tourismforum, #FIFAworldcup, #ITBAsia, #MATTAfair, #WashingtonDCadventurehow, etc.

8. Audience Hashtags

These are hashtags used mostly by your audience in their Instagram posts. You can use these hashtags to get more followers but you need to research well on the widely and commonly used hashtags related to the large number of your audience.

Examples of Audience hashtags are #honeymoon, #Travelstyle, #Weddingdestination, #Photooftheday, #Weekendtour, #Travelfashion, #Wonderfultour, #Instafashion,#Cruising, #Grouptravel, #Familytour, etc.

A Quick Guide On How To Get Ranked As a Top Post Using Hashtags

The most important aim of putting your post or content on Instagram and other social media platforms is to call people to action either to react to your post such as likes and comments, buy something, or any other engagement.

The best and most effective option to achieve this goal is to get ranked as the top post. Getting to the top might be difficult because there are millions of active users on Instagram posting their content daily with the same goal as you. But, it can be achievable if you follow the recommendations below;

1. Add Graphics To Your Posts

One of the ways to get your audience to notice your post is to include attractive and catching graphics or images in your content. Doing this will entice them and make them want to know what is in your content.

2. Include Engaging Caption

Sometimes you might post a particular picture or video on your page and the audience finds it attractive but may not know what you are trying to portray.

• A video or image without a caption may have different meanings to users based on individual perspectives.
• An engaging caption gives a clue to what you are presenting and it also gives room for interaction between your content and your target audience.
• The caption could be the heading or topic of your post, a question you want your follower to answer, a phrase that requires comments, etc.

3. Write Unique Contents

Create interesting and unique content that is free from copying other users. Your audience gets bored when you repeat content they might have seen on other pages multiple times. You might even be penalized when you get reported by the original owner of the post.

4. Make Use Of Appropriate Tags

Use hashtags with the most suitable word associated with your content. It is important you add more than 6 hashtags to your content so you can rank high on Instagram.

• You need to add popular hashtags you find related to your content, your own developed hashtags from your content, and as well as hashtags for the audience you are targeting.
• You need to be careful when adding popular hashtag because it can affect your ranking so only use very relevant ones.

5. Use a Locational Hashtag

Geographical hashtags are used when you are targeting audiences from a particular or specific place. Adding the location hashtags to your travel post on Instagram makes it more accessible to users interested in your specified location.

6. Always Respond To Your Followers In The Comment Section

One of the good ways to keep your Instagram account or page active is to engage with your followers apart from posting content. When anyone on Instagram comments on your post and it requires you to respond, then you need to respond timely.

7. Team Up With Other Users Related To Your Niche On Instagram

You can get a high number of followers and engagement by teaming up with other users on Instagram Pods. This is an engagement section or group on the platform that involves you on other users’ posts and they, in turn, do so for your post too:

• Commenting.

8. Do Promotional Activities On Your Instagram Page

You can retain your previous audience and attract new ones when you do giveaways, or give discounts on your services or goods. One of the ways to make your Giveaway activity effective on the level of engagement on your Instagram page is to use contests along with any promotion you should.

9. Team Up With An Influencer On Instagram

Another way to rank as a Top post is to engage influencers and celebrities on your post by asking them to help you post or share your content. You can also tag but you need their approval before you do.

10. Make Use of Modern Trends and Avoid Spamming

You should always stay updated on trendy hashtags and make use of them in your content. Also, you should avoid calling attention to your old content of more than 24 hours because this may not look recent to your followers.

What hashtags for travel luxury?

These are hashtags used for expensive tours and travel videos or images around the globe. Examples include #Luxuriousparks, #Luxurioustour, #Wonderfultravel, #Luxuriousfoods, #WorldLuxurioushotels, #Classictours, #Expensivetravels, #Luxurylifestyle, #Luxuriousvacation, etc.

How do you make a travel hashtag?

Travel hashtags can be made from the contents of your post. You can also choose from popular travel hashtags and top Instagram influencers to boost your ranking.

What are the best travel hashtags for Instagram?

The best Instagram hashtags for travel are trending ones combined with other types of hashtags related to your post. Examples are #Travelphotography, #Travelgram #Travelpicoftheday #Nature #Tourtheglobe #Seetheworld, #Travelholic, #Traveladdict, #Roamtheplanet, #travelblog, #Travelvideo #Worldtraveler etc.

Do hashtags go in the caption?

Yes, the best position to place your hashtags is in the caption area. but you need to be careful with the number of tags you use, basically 10 Hashtags. Other tags you wish to add can be put in the moment section.

Which hashtags work best?

The hashtags that work best are the ones suitable and related to your posts. Merely adding unrelated or unnecessary hashtags will not only spam your followers and other users but will also affect your ranking.

For example, we have #Traveltrips, #Roamtheworld, #Travelstar #Travelphotooftheday, #Hiking, #Travellife, Airbnb, #Travelfoodonwheels, #Mountainview, #Travelvlogger, #Travelexperts, #Tourguide, #Vacation, etc.

Travel hashtags for Instagram posts require you as a travel influencer to be conversant with if you want your posts to rank at the top. Also, you need to make sure your Instagram account is visible to the public. Avoid irrelevant and long words, and use content-related and branded Hashtags for the best visibility.

For example, if you are writing a travel post relating to Adventure, you need to include 6-10 travel Hashtags like #Travel, #AdventureTour, #Disneyland, #Travelblog, #Funfair, #Wanderlust, #Funpark, #Explore, for your post to rank well, etc.

Which of the Instagram Hashtags for travel have you used in your Instagram Post? Give your answer in the comment section. Thanks for reading.

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200+ Travel Hashtags for Instagram in 2024

• Post author: Ida
• Post published: February 20, 2024
• Post category: Uncategorized

Page Contents

Travel hashtags boost the visibility of your travel-related posts and help you reach a wider and more engaged audience on Instagram. They also connect you with a global community of fellow travelers and enthusiasts, inspiring dreamers, and inquisitive explorers. Travel hashtags enhance your visual storytelling and create a sense of belonging to the broader world of travel aficionados.

On the other hand, choosing the right hashtags is what you need to consider the most. That’s why we’re here to provide you with a comprehensive guide on using the perfect hashtags for your Instagram reels and posts. We’ll also share some top-notch travel hashtag examples to simplify things.

Tips for Using Travel Hashtags

You may think that using as many hashtags as possible is a good idea. But it’s not always true. Instagram allows you to use up to 30 hashtags for posts and 10 hashtags for stories. Does it mean you should use all 30 hashtags? Not at all.

According to our experiments on Instagram, using between 3 to 5 relevant hashtags gives you the most impression. So, you should stick to the most relevant hashtags only.

Moreover, you should know that travel hashtags are so popular on Instagram and thousands of posts are published with them every day. This means that the more popular a hashtag is, the more competitive it becomes. Therefore, using a less popular search gives you a better chance to rank as the top post on your chosen hashtags.

Here is the summary of tips for using Instagram travel hashtags :

• Use the most relevant hashtags in your posts.
• Try to use between 3 to 5 hashtags in the captions. Using too many hashtags can have negative effects.
• Using less competitive hashtags improves your chances of getting in the top position on the hashtag.
• To receive the most impressions through hashtags, use the travel hashtags with post counts between 100K and 1M.

50 of The Most Popular Travel Hashtags for Instagram

View this post on Instagram A post shared by Europe (@europe)

To get the most out of these travel hashtags, be sure to use them wisely and in relevant posts to amplify their effect on your Instagram travel content.

2. #TravelMoments

3. #Explore

4. #Adventure

5. #Vacation

6. #TravelPhotography

7. #TravelGram

8. #Traveling

9. #TravelAddict

10. #TravelCouples

11. #TravelGoals

12. #InstaTravel

13. #TravelDiaries

14. #TravelBlogger

15. #TravelAwesome

16. #BucketList

17. #PassportReady

18. #AdventureTime

19. #RoamThePlanet

20. #BeautifulDestinations

21. #ExpatLife

22. #Wanderlusters

23. #TravelMore

24. #Jetsetter

25. #TripOfALifetime

26. #TravelHolic

27. #TravelInspiration

28. #Globetrotter

29. #ExploreTheWorld

30. #TravelersNotebook

31. #DiscoverGlobe

32. #TravelBug

33. #TravelLove

34. #TravelLife

35. #TravelTribe

36. #Backpacking

37. #DoYouTravel

38. #Seaside

39. #HitTheRoad

40. #HikingAdventures

41. #CruiseLife

42. #NatureLovers

43. #TropicalParadise

44. #MountainMagic

45. #UrbanExploration

46. #TravelVibes

47. #Adventurous

48. #Travelogue

49. #GlobalCitizen

50. #TravelJunkie

50 luxury Travel Hashtags for Instagram

Use these travel hashtags wisely to make your luxury posts on Instagram even better.

View this post on Instagram A post shared by Te Ohonga Interiors ™️ TOI (@teohongainteriors)

1. #LuxuryTravel

2. #TravelInStyle

3. #LuxuryLifestyle

4. #ElegantEscapes

5. #LuxuryVacation

6. #JetsetLife

7. #OpulentAdventures

8. #FiveStarTravel

9. #LuxuryGetaway

10. #BoutiqueHotels

11. #GlamorousTravel

12. #ExclusiveResorts

13. #FirstClassTravel

14. #VIPTravel

15. #LuxuryDestinations

16. #HighEndGetaways

17. #LuxuryJetsetter

18. #LuxuryHotels

19. #LuxuryCruises

20. #LuxuryExperiences

21. #LuxurySpa

22. #LuxuryRetreat

23. #UpscaleVacations

24. #LuxeLife

25. #PrivateVillas

26. #ChampagneTravel

27. #LuxuryAdventures

28. #LuxuryHoneymoon

29. #LuxuryEscape

30. #LavishJourneys

31. #ExquisiteTravel

32. #PlatinumTravel

33. #ElevatedExperiences

34. #SumptuousStays

35. #RoyalTreatment

36. #UltimateLuxury

37. #PamperedTravel

38. #LuxuryResidences

39. #DesignerGetaways

40. #LuxurySafaris

41. #SophisticatedTravel

42. #GrandSuites

43. #LapOfLuxury

44. #BespokeTravel

45. #EliteAdventures

46. #OpulenceAbroad

47. #LuxuryHideaways

48. #FineDiningTravel

49. #TravelRoyalty

50. #PlushParadise

50 Adventure Travel Hashtags for Instagram

View this post on Instagram A post shared by Val | PNW Outdoors & Travel (@voyageswithval)

1. #AdventureTravel

2. #ExploreMore

3. #OutdoorAdventures

4. #IntoTheWild

5. #WanderlustAdventures

6. #BackpackingLife

7. #HikingTrips

8. #ExtremeExperiences

9. #ThrillSeeker

10. #MountainExploration

11. #OffTheGrid

12. #AdrenalineJunkie

13. #EpicJourneys

14. #WildernessQuest

15. #Outdoorsy

16. #ExploreTheUnknown

17. #NatureEscape

18. #CampingAdventures

19. #Trailblazers

20. #AdventurousSoul

21. #TravelWild

22. #RoamFree

23. #TrekkingLife

24. #OverlandTravel

25. #ExploreEverywhere

26. #CliffHangers

27. #RiverRafting

28. #NomadicSpirit

29. #ExploreDreamDiscover

30. #AdventureTime

31. #DiscoverAdventure

32. #ThrillingTales

33. #LifeOnTheEdge

34. #ExploringEarth

35. #AdventureSeeker

36. #GetOutThere

37. #IntoTheMountains

38. #ExploreWithFriends

39. #OutdoorExplorers

40. #JungleAdventures

41. #DareToExplore

42. #HighAltitude

43. #AdventureCulture

44. #AdventureThatisLife

45. #WildAdventure

46. #AdventuresAwait

47. #UnchartedTerritory

48. #AdventureAwaitsYou

49. #RuggedExploration

50. #DiscoverBeyond

50 Beach Travel Hashtags for Instagram

Improve your posts and showcase the beauty of coastal destinations to your Instagram followers by using these beach travel hashtags.

1. #BeachLife

2. #SandyToes

3. #BeachVibes

4. #SunSeaSand

5. #BeachEscape

6. #ParadiseFound

7. #OceanBreeze

8. #CoastalLiving

9. #SeasideBliss

10. #BeachDays

11. #TropicalGetaway

12. #BeachVacation

13. #IslandHopping

14. #WavesCrashing

15. #Sunkissed

16. #BeachSunsets

17. #BeachBound

18. #Beachfront

19. #BeachTherapy

20. #SaltLife

21. #RelaxByTheSea

22. #BeachParadise

23. #SurfAndSand

24. #BeachLover

25. #BeachDreams

26. #BeachViews

27. #GoldenShores

28. #SandyBeaches

29. #BeachWanderlust

30. #BeachHolidays

31. #BeachLifeStyle

32. #BeachPhotography

33. #BeachBum

34. #BeachPicnic

35. #BeachComber

36. #BeachRendezvous

37. #BeachMagic

38. #BeachRelaxation

39. #ShorelineBliss

40. #BeachDaze

41. #OceanParadise

42. #BeachyKeen

43. #SunnyBeach

44. #BeachTowns

45. #SeashoreAdventures

46. #BeachInspiration

47. #BeachScenes

48. #BeachHaven

49. #BeachWalks

50. #ShorelineSunsets

Read also: Top Fitness Hashtags For Instagram

50 Trending Travel Hashtags for Instagram

1. #Travel_Captures

2. #Wanderlust

3. #AdventureAwaits

4. #ExploreMore

5. #RoamTheWorld

6. #BucketList

7. #PassportReady

8. #Jetsetter

9. #Globetrotter

10. #TravelInspiration

11. #InstaTravel

12. #TravelAddict

13. #AdventureSeeker

14. #TravelPhotography

15. #DiscoverGlobe

16. #TravelDreams

17. #EscapeTheOrdinary

19. #WorldTraveler

20. #TravelBug

21. #ExploreTheUnknown

22. #JourneyOfALifetime

23. #LifeOnTheRoad

24. #DiscoverEarth

25. #TravelingSolo

26. #ExploreWithFriends

27. #WanderlustWednesday

28. #TravelAdventure

29. #RoadTrip

30. #TravelDiaries

31. #WanderOften

32. #AdventureLife

33. #TravelTheWorld

34. #GoExplore

35. #AdventureCalls

36. #TravelCommunity

37. #ExploreEverything

38. #Wonderlust

39. #NomadLife

40. #ExploreTheGlobe

41. #Voyage

42. #WanderAndWonder

43. #RoamFree

44. #TravelFever

45. #ExploreNature

46. #Vagabond

47. #WanderWithPurpose

48. #AdventureIsOutThere

49. #TravelInStyle

50. #WanderWisely

Top 20 Honeymoon Travel Hashtags

1. #HoneymoonBliss

2. #RomanticGetaway

3. #NewlywedAdventures

4. #ParadiseEscape

5. #LoveInTheAir

6. #DreamHoneymoon

7. #BreathtakingViews

8. #SunsetMagic

9. #WanderlustCouples

10. #LuxuryHoneymoon

11. #BeachBabesandBros

12. #DestinationRomance

13. #LoveAdventure

14. #AdventureAwaitsUs

15. #CouplesRetreat

16. #HoneymoonGoals

17. #TravelCoupleVibes

18. #MakingMemories

19. #ForeverAdventure

20. #LoveBeyondHorizons

Conclusion 

Travel hashtags are your tickets to the vibrant world of Instagram travel. They let you connect with other explorers, and share your adventures. Whether you’re off to new places or familiar favorites, these tags are your path to discovery and global connections. With the right travel hashtags, your adventures will continue to inspire and resonate online.

When you use a phrase as a hashtag, you write it without spaces, like # using hashtags. You can include numbers, but not symbols or punctuation. You can put the hashtag at the start, middle, or end of your social media post or comment, and it helps your content get found and organized on the social network.

You can use hashtags on many social media sites, but they’re super popular on Twitter and Instagram. If you’re promoting your brand on social media, using hashtags is necessary. They make your brand reach more people and get more likes and comments.

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Best Travel Hashtags For Instagram: Get Your Posts & Reels Found In 2024

• December 15, 2023
• by Margaret Bourne

Travel is one of the most popular niche subjects on Instagram. Consider how many people want to share their adventures with the world. To make it easier to create your hashtags lists, I’ve pulled together some of the top travel hashtags for Instagram (2024), used by pros and top influencers.

This is by no means the definitive list, but it will give you some different hashtags you can work with, to boost your online presence – especially since Instagram reels with travel destinations can be extremely popular.

And of course, static Instagram posts from travellers and travel photographers, are always a delight for bucket list inspiration.

DISCLOSURE : This post includes sponsored content from Travelpayouts. It also contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer .

Bookmark this post for future reference!

Travel Is A Hot Instagram Topic

Travel is one of the hottest Instagram topics – so there’s much competition.

If you’re a travel blogger or planning to start a blog in the travel niche, Instagram is going to be one of the top places you’ll be promoting your content.

You’ll probably be looking to promote your original photos or posts with travel quotes and captions .

So, knowing which travel hashtags are popular is going to be an advantage.

The Top Travel Hashtags For Instagram For General Travel

This list is on broad travel topics – general hashtags that include many which are in the top 500,000+ posts range.

#doyoutravel #explore #exploremore #exploretocreate #falltravel #goingplaces #ig_travel #ilovetravel #ilovetraveling #ilovetravelling #instagtravel #instatravelling  #lovetravelling #sightseeing #summertravels #tasteintravel #travel #travel_drops #traveladdict #travelandlife #travelawesome #travelbug #traveldestinations #traveldiaries #traveldiary #travelgram #travelholic #travelingram #travellife #travelling #travellingaroundtheworld #travellingislife #travellingourplanet #travellingtheworld #travellingthroughtheworld #travelmore #traveltheplanet #traveltheworld #traveltribe #travelworld #trip #vacation #visitworld #wonderful_places #wonderfuldestinations #worldplaces #traveldeeper #travelgoals #travelinspiration #travelnow

Travel Destination Hashtags

All about the destination – these travel hashtags speak to where you are going. You can always customize with the continent, country or region.

#allaroundtheworld #amazingplaces #beautifuldestinations #beautifulfscenery #bestdestinations #bestplacestogo #bestvacations #destinations #instapassport #passporttravel #placestogo #placestosee #placestostay #placestotravel #placestovisit

Type Of Traveller Hashtags

These are travel hashtags specific to your travel lifestyle. Sometimes you travel with family, sometimes solo. What kind of traveller are you?

#adventureseeker #cruieaddict #wanderlust #wanderluster #wanderlusting #wanderlustspirit #vagabonding #vagabondlife #travellingsolo #travellingalone #travellingwithkids #travellingcouple #travellingfamily #solotravel #solotraveler #traveldudes #travelgirl #travelguy #girlsthatwander #wearetravelgirls #travellingwoman #wanderlusttribe #travelblogger

Travel Type Hashtags

How are you travelling? Choose the right travel hashtags to describe your travel.

#trainride #traintrip #traintravel #planeride #planetravel #planetrip #myflight #flyinghome #cartrip #cartrips #cruiselife #cruiseship #roadtrip #roadtripping

Adventure Travel Hashtags

Going into the wild or on an adventure? Use these adventure travel hashtags.

#adventure #adventureawaits #adventuretime #adventuretravel #adventuretravels #adventuretrip #campingtrip #hikingtrip #naturetravel #naturetravellers #offthebeatenpath #wildplaces

Hashtags For Places To Stay During Travels

Did you fall in love with your hotel? Are you staying at a hostel? Share the pic on Instagram and use one of these travel hashtags for overnight accommodations.

#bedandbreakfast #bandb #besthotels #cottagerental #hostel #hostellife #hoteldesign #hoteldestination #hotellife #hotels #hotelfun #hotelhideaway #hotelroom #hotelroomview #hotelsofinstagram #hotelstay #luxuryhotel #roomwithaview

Hashtags For Travel Photography And Travel Blogging

For professional photographers there are numerous hashtags, however, these are specific for travel photography. And you can use some of these for travel blogging as well.

#sharetravelpics #tblogger #thebest_capture #thattravelblog #travelblog #travelblogger #travelblogging #travelbloggerlife #travelquotes #travelphoto #travelphotographer #travelphotography #travelpreneur #worldtravelpics

Quirky And Miscellaneous Travel Hashtags

A collection of miscellaneous and quirky travel hashtags – this list is growing, so visit occasionally to see what’s been added to the list!

#doyoutravel #goexplore #ipulledoverforthis #mytinyatlas #neverstopexploring #openmyworld #postcardplaces #postcardsfromtheworld #responsibletravel #travelthursday #traveltuesday #wanderlustwednesday #welltravelled

Get The Most Out Of Your Hashtag Strategy

While it’s tempting to go for the top hashtags that have millions of posts, it’s best to keep to this smart strategy:

• About 2 hashtags that have more than 1 million posts
• 6 to 8 that are between 500,000 and 1 million posts
• 6 to 8 that are between 250,000 and 500,000
• 8 to 10 under 250,000

This gives you anywhere between 22 to 28 hashtags that you’re using, enough to give you visibility.

Instagram’s maximum recommended total for hashtags is 30.

I tend to use about 20 hashtags, as that’s my sweet spot – but for me, lately, it’s mostly home decor posts as I’m doing less travelling (that’s when this list of home decor hashtags comes in handy).

Editing Your Travel Photos

My ultimate favourite phone app for travel edits is Lightroom .

The free version is good – and you can add your own presets to it. The upgraded version gives you more controls for better editing, especially when it comes to landscape photography.

Break up your photos with some fun quotes and visuals using your nature photos – like I did here with one of my photos.

Online photo editors such as Be Funky and Pixlr also have design capabilities making them powerful one-stop photo editing and design creation tools.

| RELATED: The Best Online Photo Editors You Can Use For Free

Monetizing Your Travel Instagram Account?

One of the smartest ways to make money with a travel Instagram account is to promote travel products and services.

Here’s one way you can do this smartly: affiliate links!

If your goal is to monetize your new travel blog, the best place to start is affiliate marketing.

The easiest place to do so is Travelpayouts – a one-stop affiliate marketing platform with over 110 top travel brands. Instead of searching through several affiliate marketing network platforms, streamline your affiliate marketing activities with one. 

For new travel bloggers, Travelpayouts goes beyond with useful courses, webinars and programs on affiliate marketing, so you can ramp up your knowledge and begin generating commissions faster!

Join Travelpayouts for free today.

Boost Your Travel Posts With These Hashtags

So you’re all set – 125 travel hashtags to use for your posts and reels on Instagram.

Create your hashtag lists in advance, so it’s easier to copy and paste them into captions. This greatly speeds up your Instagram posting process.

I hope these travel hashtags help you boost your visibility on Instagram!

Need more hashtags?

Check out my list of over 100+ nature and outdoor adventure hashtags for adventure travel.

And if you’re considering starting a travel blog, here’s how you can get started with a self-hosted WordPress site.

Check out my free Start A Blog course:

If you’re thinking of starting a travel blog learn about 30 top travel blog niches.

Learn how to craft travel blog posts that motivate readers to travel.

Once you’ve started your blog, I’ve got over 60 blog post topics for travel blogs for you!

And finally, learn how to make money with your travel blog .

QUESTION: What other travel hashtags that you use, should be added to this list?

Like this post? Share it on Pinterest – thanks!

Love it? Share it! Thanks!

About Margaret

6 comments on best travel hashtags for instagram: get your posts & reels found in 2024.

I loved your article! I’m trying to target romance travel for honeymoons and anniversaries to Hawaii

OOOH! I love that – hope you get some traction from this list.

Yay! This helps a lot! #queen!

I knew you’ve love this!

Awesome (and effective) hashtag ideas! You really made it easy for travel related accounts 🙂

Thanks Karen! That’s the plan. 🙂

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150 Best Travel Photography Hashtags to Grow Your Instagram Account

Time to up your Insta game! If you’re looking for the best travel photography hashtags, you’ve found the place. Here we’ll dish out the best Instagram hashtags for travel photography that we used to grow our Travel Instagram account from 5k to 50k followers in just a few months.

We’ll break down the top travelling photography hashtags for these categories:

• General Travel
• Women’s Travel
• Food Travel
• Outdoor Travel

We’ll also teach you how to optimize your hashtags for travel photography so that you can get the most from your posts and grow your Instagram following. (Or you can just skip ahead to our Instagram travel photography hashtag list ).

Without further ado, let’s become experts on travel photography hashtags to grow our Instagram following!

See when your users are most active through Instagram Insights

How many hashtags should i use, switch up your travelling photography hashtags, audit posts to see which travel photography hashtags work for you, should you put hashtags in the caption or comments, instagram profile bio, hashtags 1-15, hashtags 16-30, need more travel help, like this post, you might also appreciate…, share this:, optimize your travel photography hashtags strategy.

To get the most from your travel photography Instagram posts and grow your Instagram followers, you shouldn’t just throw up a shot and copy & paste any random set of hashtags for travel photography.

If you already know about all this, feel free to skip ahead to our travel photography hashtags !

I mean sure, you can try it, but in our experience, there’s a lot more thought that goes into having the best travel photography hashtags game.

Here are our tips for optimizing your travel photography hashtags strategy. That way, you too can get the most exposure for your travel Instagram posts, and grow your Instagram following.

Post When Your Users Are Most Active

If a tree falls in the forest, and no one’s online to see your Instagram post of it, did it even happen?

Giggles aside, you get the point.

It doesn’t matter if you have the most slammin’ travel shot there ever was and used the top hashtags for travel photography known to humankind, if you’re not also making sure your people are online to see it.

Your goal is to post your content, with your best travel photography hashtags, at the times when users are most active. This is when users are most likely to engage with your posts.

The more users that engage with your post early on, the more people the Instagram algorithm will show your post to.

How do you know when to post?

If you have a creator or business account (and if you plan on being serious about your Instagram travel photography, you should) your Instagram account analytics will help you out. Learn how to set up a creator or business account.

• Head to your profile on the mobile app
• Tap the Insights button
• Tap “Total Followers”
• Scroll to the bottom of the page and find “Most Active Times”

If you converted your profile to a creator or business account recently, these analytics will only show insights for content posted after you converted.

In case you’re not able to access your Instagram analytics, a general rule  is that users are most active on Tuesdays and Wednesdays, from the hours of 10 am to 2 pm.

READ MORE |   30 Photos That Prove the South Korea Autumn Just Won at Life

You can use up to 30 hashtags on each post.

We use all 30 travel photography hashtags on every post, except Reels posts.

For Reels, we recommend 15 or less hashtags to better directly target your traffic. However, you may use up to 30 hashtags on Reels as well.

We will group our travel photography hashtags below to make it easier for you to select the number of hashtags you want.

Instagram doesn’t like seeing repetitive behavior. When it sees too much repetitive behavior, the Instagram algorithm might construe you for a bot. Therefore too much use of the same, identical hashtags on every, single post for a prolonged period of time may lead to a shadowban. You do  not want that.

To avoid this, be sure to vary your traveling photography hashtags on each post.

A good general practice is to select 15 or so of the best hashtags for travel photography on a post. Then add your own additional hashtags specific to the post.

We’ve divided our travel photography hashtags below into groups of 15, allowing you to easily mix and match, and add your own hashtags as you need.

Additional travel photography hashtags you could use are:

place-specific hashtags

• referring to the city, state, or country
• e.g. #californiadreaming

content-specific hashtags

• referring to the actions, place or subjects
• e.g. #hikingaddict , # beachvibes , # beardedhiker

When used properly, Instagram can function as a market research travel photography app to show you what works, and what doesn’t.

A periodic auditing of your posts can give you tons of information to help you grow your Instagram account. You can perform an audit by using the Instagram Insights feature we discussed earlier.

Every once in a while (we do it once a month), go through your posts and make note of:

• the engagement ( number of comments and likes )
• and reach ( how many users saw the post )

To see these analytics, simply go to the post you want to study, and tap “View insights” on the bottom left corner of the post.

If you notice some posts have a greater reach than others, make note of the travel photography hashtags you used.

If you continue to see the same hashtags correlating with your posts with the highest reach, those are the best travel photography hashtags that work for you to grow your Instagram following.

Starting a travel blog?| Learn how to drive traffic to your travel blog .

For Instagram optimization, it doesn’t really matter where the hashtags go.

However, we do recommend placing your travel photography hashtags in the comments for regular photo & video posts, as it keeps them neater.

Be sure to add 5 periods, each on their own line, to ensure the hashtags are hidden behind a “read more” tag, and don’t clutter up your comment section.

#hashtagsrock

#hashtagsareslammin

#televisionofnomadsrocksmyworld

For Reels posts, we recommend adding your hashtags directly in the caption.

Traveling with a laptop?| Check out our review for this travel laptop case .

Maximize Conversions: First Impressions Matter

Last but not least, to truly optimize your travelling photography hashtags game, you should be mindful of your Instagram profile and feed.

The whole reason to optimize your posts and find the top hashtags for travel photography is to lead people to your posts to like and comment, and hopefully to your profile to follow you.

In order to maximize these conversions and gain more followers, you shouldn’t neglect your:

• Instagram profile bio

These are the most important factors for making a first impression on potential followers.

Your Top 9 is your collection of 9 most recent posts, and one of the first things potential followers see. It is often the deciding factor on whether or not someone chooses to follow you.

Be mindful to always have your Top 9 be as enticing as can be, and representative of the kind of travel photography users can expect from you.

Here is our current Top 9, as an example.

Users care about one of two things (sometimes both): story and style.

Aim to fulfill at least one of these.

Focusing on style means focusing on image quality. If you focus on style, choose your best images, use a decent camera, or even a drone. Refer to our guides for the best budget travel cameras and how to travel with a drone .

Make sure your feed is cohesive and beautiful.

Otherwise, you might choose to focus on story.

Use your image and caption to tell a compelling thought, share a memory, convey your personality in a way that makes people want to be friends with you. Be relatable and authentic. Just be yo damn self, ok?

The best posts will be mindful of both story and style.

View this post on Instagram A post shared by RENNY + BENNY 🌏 Explorers (@televisionofnomads)

Your Instagram profile bio is also important for converting potential followers into followers.

Make your bio descriptive and informative. A potential follower should be able to get a clear sense of who you are and what they can expect from you just by looking at your bio.

Here’s our current bio, as an example.

Our slogan, “Your life, Your terms,” is first, as almost all of our content is about living life in a way that serves you and your needs.

Next is a little tagline about ourselves: “Living a whimsical life ’round the globe.” This conveys that our content is about both travel and  lifestyle .

We have our location, as a lot of our recent content will be coming out of LA and Joshua Tree.

We have our contact info, and finally, a link to our travel blog with a recent post of ours.

A potential follower can get a clear sense of our vibe and our content, and make their decision whether or not to follow us based on that impression.

READ MORE | Instagram-Worthy Reasons to Visit Italy

Best Instagram Hashtags for Travel Photography

Alright, alright, you’ve been patient and have learned everything you need to know to optimize your posts and travel photography hashtags to grow your Instagram account.

Now here are the best Instagram hashtags for travel photography you’ve been waiting for!

We’ve grouped the hashtags into the following categories:

• General Travel Photography
• Women Travel
• Outdoors Travel

And within each section, the hashtags are grouped into blocks of 15, so you can easily mix and match hashtags based on your needs.

As we discussed earlier, the best Instagram hashtags for travel photography practice is to  vary your hashtags regularly, rather than using the same 30 hashtags on every single post.

So feel free to grab 15 from one category and adding your own more specific hashtags, or mixing and matching hashtags from our other categories.

Be sure to bookmark and Pin this page, so you can refer back to it as you need!

Here are our best hashtags for travel photography:

#inspiring_photography_admired

#splendid_shotz

#letsgoeverywhere

#timeoutsociety

#passionpassport

#mytinyatlas

#travelgram

#passportready

#lonelyplanet

#natgeotravelpic

#awesomeearth

#beautifuldestinations

#beautifulmatters

#travelingourplanet

#aroundtheworldpix

#theglobewanderer

#fantastic_earth

#bestintravel

#bestvacations

#exploremore

#fodorsonthego

#roamtheplanet

#passportexpress  

#worlderlust

#travelandexplore

Best Travel Photography Hashtags for Couples

#travelwithme

#travelwithlove

#travelwithbae

#couplewhotravel

#coupleswhotravel

#adventurecouple

#travelingcouple

#travellingcouple

#couplestravelgoals

#coupletravelgoals

#travelerography

#travelforlovers

#travelustcouples

#travelgrammer

#traveltheworldwithme

#globecouples

#travelcouplelife

#travelduos

#thetravelcouples

#journeysofcouples

#earthcouples

#globetrottingcouples

#couplestravel

#travelcouple

#inlovewiththisplace

#beautifultravelcouples  

#inspiredtravelcouples

#coupletraveller

#authenticlovemag

#couplesinsight

Best Hashtags for Travel Photography for Women

#wearetravelgirls

#sheisnotlost

#girlslovetravel

#dametraveler

#darlingweekend  

#darlingescapes

#ladiesgoneglobal

#earthgirllifestyle

#igglobalwomenclub

#womenwhoexplore

#thetravelwomen

#femmetravel

#radgirlslife

#sidewalkerdaily

#GirlsWhoTravel

#girlsoftravel

#girlswhowander

#travelinladies

#babestravelling

#womentravel

#journeyofgirls

#journeysofgirls

#girlpowertravel

#travelgirlsgo

#shetravels

#shetravelz

#thedreamytravels

#nomadgirls

#wanderwomen

Don’t miss our very Instagramable LA Foodie Guide

Best Instagram Hashtags for Food Travel

#travelfood

#foodtravel

#travelandeat

#travelforfood

#traveltoeat

#travelfoodie

#foodtraveler

#foodtravelology

#eatingfortheinsta

#foodtravelchat

#foodtravelstories

#foodtravels

#foodtravelling

#foodsofinstagram

#topfoodnews

#foodnation

#foodtravelers

#foodadventure

#foodtravelphotography

#eatstagram

#foodmakesmehappy

#foodadventures

#foodventures

#travelandeating

#foodtraveller

Best Hashtags for Outdoors Travel Photography

#theoutbound

#outside_project

#ourplanetdaily

#nakedplanet

#earthfocus

#getoutstayout  

#modernoutdoors  

#earthofficial  

#outdoorsupply

#outsidefun

#exploretogrow

#simplyadventure

#theoutboundcollective

#mountaintime  

#mountaintrip  

#mountainmama  

#mountaindog  

#mountaingram  

#mountainculture  

#mountainlifestyle  

#mountainescapes  

#outdoorstyle  

#intothewoods  

#treehuggers  

#treeworld  

#naturecaptures  

#naturehub  

#natureview  

Best Hashtags for Travel Photography: Final Thoughts

This guide has everything you need to get your posts out into the world and make them as successful as can be. The Instagram algorithm is always changing, but these tips and hashtags will always be helpful, no matter what happens to the algorithm (or “algo,” as the cool kids call it).

If you’d like to follow our own Instagram journey , we’d absolutely love to have you.

Let us know your thoughts, if you found this guide helpful at all, and if you have any more suggestions for the best Instagram hashtags for travel photography!

You can also follow us on Facebook , TikTok , Twitter , Pinterest , even Tumblr .

Don’t miss our other informative guides!

Best Budget Travel Cameras

Improve your travel photography without breaking the bank.

Find Cheap Flights Like a Pro

Learn our insider tips for scoring the cheapest flights possible.

Carry-on Packing List

Everything you need to have in your carry-on for plane travel (plus the things you CAN’T have!)

TSA Rules You Need to Know

Don’t get stuck in security! Here’s the essential information you need for smooth-sailing when going through airport security.

What I’ve Learned from Traveling

Important lessons from the road.

Share it on  Pinterest by hovering over one of the pictures below and clicking the red “Pin It” button!

Camera and Gear Posts

• Traveling with a Drone: 8 ESSENTIAL Tips to Avoid Insanity
• Best Travel Drone Bag: Backpacking with a DJI Phantom
• Travel Drone Tips: Flying a Drone in Cold Weather
• Essential Winter Travel Packing List (For Subfreezing Temperatures!)

More Photography Posts

• 15 Machu Picchu Pictures to Remind You How Badass It Is
• 30 Photos That Prove the South Korea Autumn Just Won at Life

More Travel Posts

• A Guide to Sapa Trekking and Hill-Tribe Homestay (Without Sapa Tours)
• Hidden Beach of Jeju Island: A Jeju Korea Travel Guide

What travel photography hashtags did we miss?

Share in a comment below!

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Lauren West

With sugar, spice, and everything…SAUCY, Lauren (AKA Renny) has been zigging and zagging ‘round the globe since she was 2. A self-taught photographer and UCLA-trained travel writer, Renny is armed and ready with a camera and notepad in hand to document the world, one piece of content at a time.

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Best Travel Hashtags for Travel Writers and Travel Bloggers

Instagram is one of the best social media platforms for sharing photos while traveling.  It’s also one of the most important platforms for travel photographers, bloggers, and photographers to use to share photos. One of the keys to growing your account is the proper usage of hashtags . We’ve scoured Instagram to share the best travel hashtags for travel writers and bloggers to use on posts. 

It’s the hashtags that allow photos to be seen by additional people not following you. This happens if someone clicks on a hashtag on a post and if your photo has been shared recently with the same hashtag. Keep reading to find the best Instagram hashtags for travel writers, hashtags for travel bloggers and hashtags for travel photographers.

Ads are how we pay our bills and keep our blog free for you to enjoy. We also use affiliate links; if you make a purchase through them, we may receive a small commission at no cost to you.

Have you ever wondered what the best travel hashtags for travel bloggers and travel writers are to use on Instagram? Our goal as travel writers is to grow our following and connect with our fans. 

We also want to connect with other writers as well as marketing and PR, as well Instagrammers who just love to travel. Below are a few tips to help you grow your Instagram presence by using the best travel hashtags in 2024.

Best Travel Hashtags for Instagram for Travel Writers

Where to place hashtags.

Instagram is constantly changing and what works best is also ever-changing. While I used to place my #hashtags in the first comment for the photo (not in the post), I now suggest you add all your hashtags in your original post. The reason for this is how quickly Instagram is moving. If you wait even 30 seconds to copy and paste your hashtags into the comment, you could lose the time your post would sit at the top of the hashtag search results.

Click on the post below and you’ll get an even better idea of how the hashtags are positioned in the post when you view it on Instagram.

View this post on Instagram A post shared by Alexa Williams Meisler (@52perfectdays)

How Many Hashtags to Use in a Post

You can add up to 30 hashtags per post, but recently it’s been said that 15-20 is ideal. I know it seems like a lot, but hashtags will produce the most likes, comments and organic followers for your account. Below is an overview of some of the hashtags I like to use and think are useful.

Note:  If you use more than 30 tags on a post your comment won’t post. If you post more than 30 tags in your main post, the tags won’t appear in search.

How to Store Hashtags

The last thing you want to do is type in your travel hashtags each time you post a new photo. Create a list in an app you can access from your mobile phone such as Google Drive, Notes, Evernote or anything else you prefer. I have a folder specifically for hashtags and add a new page for each new location I visit. I also have a list for food, outdoors, adventure, etc.

Hashtag Lists

The purpose of choosing the best travel hashtags is to help get more followers and increase the visibility of your posts. In turn, this should also increase the likes and comments on your posts. Use a handful of these high-volume hashtags mixed with smaller, specific travel hashtags based on geolocation and descriptive tags based on the image you are posting.

80+ Best Travel Hashtags for 2024

• #postcardsfromtheworld
• #optoutside
• #solotravel
• #wonderfulplaces
• #wanderlust
• #momentsofmine
• #travelstories
• #roamtheplanet
• #traveltheworld
• #instatravelling
• #mytravelgram
• #travelphotography
• #lovetravel
• #travelpics
• #travelwithfriends
• #travelinspiration
• #Travelgram
• #Travelholic
• #Travelbook
• #Travel_Captures
• #Instatravel
• #SeeTheWorld
• #TravelTheWorld
• #TravelAddict
• #Travellingram
• #TravellingThroughTheWorld
• #TravelIsLife
• #TravelWithMe
• #TravelCouple
• #WorldTraveler
• #MyTravelStory
• #WanderingSoul
• #TravelMoments
• #JustTravel
• #Globetrotter
• #NextDestination
• #LetsTravel
• #HappyTraveller
• #TravelTips
• #TheBestDestinations
• #TravelInspiration
• #TravelJunkie
• #WorldExplorer
• #instatravel
• #travelgram
• #passportready
• #ilovetravel
• #instavacation
• #instapassport
• #traveldeeper
• #travelstroke
• #travelling
• #travelphoto
• #travelingram
• #tagsta_travel
• #arountheworld
• #solotravel  
• #ig_worldclub
• #worldcaptures
• #worldplaces
• #worldingram
• #luxuryhotel

Top Hashtags on Instagram for 2024

You should never underestimate the importance of a simple, but good Instagram hashtag strategy. It plays a vital role in spreading your Instagram reach, and it helps develop your following. It’s great to understand and know Instagram top hashtags, but by definition, the most popular hashtags are also the most used hashtags.

Photography, which is the 40th most popular has been used in over 25 million posts. Using only the most popular hashtags can present a problem if you are hoping to use hashtags that will make your posts stand out. You need to balance the use of a few popular hashtags with ones that reflect your post topic and have a more ‘medium’ use volume.

• #photooftheday
• #picoftheday
• #instadaily
• #likeforlike
• #tagsforlikes
• #follow4follow
• #photography

Travel Blogger Hashtags

As a travel writer or travel blogger, using hashtags that show your profession can connect you with brands, PR and destinations looking for travel bloggers. Use a handful of hashtags for travel bloggers and tags related to travel, travel writing, travel blogging or travel photography on each post. Here are some of the best hashtags to use on Instagram if you are a travel blogger or travel writer:

• #travelwriter
• #travelblogger
• #travelbloggers
• #travelblogging
• #travelbloggerlife
• #writetotravel
• #travelblog
• #travelphotography  
• #sanfranciscoblogger (use your city or state name)
• #SFblogger (use abbreviation for your city or state name)
• #midwestblogger (use your region)

Adventure Hashtags

• #instaadventure
• #adventuretime
• #thetoolforadventure
• #adventures
• #adventurer
• #naturephotography
• #naturelover
• #getoutside
• #keepitwild
• #wilderness
• #mountainbiking
• #exploretheglobe
• #outdooradventures
• #adventuretravel
• #adventureseeker
• #adventureisoutthere

Location Specific Hashtags:

Find the best Instagram hashtags for travel writers to use for the location the photo was taken. Here are some great ideas from Megan Kennedy @wanderlustmegan  focusing on Vancouver, Canada

 #Vancouver #Stanleypark #englishbay #beautifulbc #explorebc #explorecanada #veryvancouver #mustbevancouver  #invcm #InstameetVancouver #greatnorthcollective #ShareYourNature #Canada #BritishColumbia #BC #instatravelling

General Hashtags

Using a few good hashtags that are more general can place your posts in front of more Instagram users.

motivation #lifestyle#desire #happiness #inspire #confidence#instagood #beautiful #great #greatday #instacool #instalike #livingthedream

If you enjoyed this post, please follow me on Instagram @52Perfectdays .

Which Instagram travel hashtags have you’ve experienced success with? How many hashtags do you use? Which do you think are good hashtags for 2024?

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If you liked it, please share it. Thank you!

Alexa Meisler is the editorial director of 52 Perfect Days. Born in Paris, France she has since lived in Chicago, San Francisco, Los Angeles and Portland, Oregon. She currently resides in San Diego with her husband and son where they enjoy exploring California and Mexico.

Travel has always been a part of her life; traveling to such places as Morocco, Tangiers and Spain as a young child as well as taking many road trips to Mexico with her grandparents as a young girl. Since then, she has traveled abroad to locations such as Russia, Taiwan and throughout Europe.

Prior to working at 52 Perfect Days she was a freelance travel writer; focusing on family and women’s adventure experiences.

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Best Travel Hashtags to Boost your Instagram in 2023 (Copy & Paste)

Discover the most popular travel hashtags to boost your social media presence and share your adventures with the world. Explore trending tags for your next trip!

Looking to elevate your Instagram game in 2023? Get ready to embark on a visual journey with the best travel hashtags of the year. Whether you’re a seasoned globetrotter or an armchair explorer, these Instagram hashtags will take your travel posts to new heights, attracting likes, followers , and fellow wanderlust enthusiasts.

From breathtaking landscapes to culinary escapades and cultural experiences, we’ve got you covered with the ultimate hashtags to make your travel stories shine on Instagram. Copy and paste these powerful hashtags to transform your travel content into a visual journey that captures the attention of a worldwide audience!

Best Travel Hashtags (2023)

#picoftheday #instagram #beautiful #photo #wanderlust #naturephotography #adventure #art #travelblogger #instatravel #landscape #like #summer #explore #trip

Hashtag Difficulty for Travel Hashtags

Hashtag Difficulty for travel hashtags varies based on popularity and competition, making it essential to choose strategically to maximize visibility and engagement in the travel community. Check out the travel hashtag difficulty below –

Most Popular Travel Hashtags for Instagram

#travel #nature #travelphotography #photography #love #photooftheday #instagood #travelgram #travelbuddies #travelisfun

Also Read: Instagram Hashtags 2023: 250+ Trending, Viral, Popular and Best Hastags for Instagram Posts

Travel Hashtags for Instagram Reels

#TravelGoals #ExploreMore #AdventureAwaits #TravelDiaries #ComeTravelWithme #LetsEscapetothebeach #Travelsummer #Travelawaits #traveladdict #travelphoto #travellife

Travel Photography Hashtags

#travelphotography #travel #photography #travelgram #nature #photooftheday #travelblogger #naturephotography #vacation #instagram #photographer #tripImages

Top 10 Travel Hashtags

Here are the top 10 travel hashtags you could use to make your posts stand out right away –

#travel #nature #travelphotography #photography #love #photooftheday #instagood #travelgram #picoftheday #instagram

Trending Hashtags for Travel Vlogs

#traveltheworld #instatravelvlog #youtuber #adventurevlog #travellervlog #explorevlog #traveladventuresvlog #vlogoftheday #travelling&vlogging #travelstories

Creative Travel Hashtags

#Travelparadise #travelnews #tarvelfunisreal # EndlessSummer #travellingtheworld #globaladventures #TravelIsLove #StartYourTrip #OnTheBestTrip #MakeitHappen #travelwithbuddies

Trending Travel Hashtags for Luxurious Trips

#LuxuryTraveler #BespokeTravel #LuxuryVillas #LuxuryTrip #DiscoverTheWorld #RoadTrip #BeautifulDestinations #TravelBloggers #WorldExplorer

Best Hashtags when you travel to Mountains

#mountains #natureMountains #travelToParadise #MountainTrip #MountainsAdventure #landscape #hiking #photography #naturephotography #adventure #travel #mountainscalling

Luxury Travel Hashtags

#luxurytraveller #luxuryTravelcars #boutiquehotel #exploreLuxury #traveling #luxuryTravelhomes #summerLuxuryTrips #Luxury hotels #instagoodLuxury #LuxuryLife

Business Trip Hashtags for Instagram

#businesstrave l #travel #businesstrip #business #businessman #businesstraveller #airplane #travelphotography #entrepreneurTrips #WorkTrips

Foreign Travel Hashtags

#southafricansabroad #guysabroadTrip #summerabroad #canadiansabroad #ForeignTraveller #abroad #livingabroad #ForeignAdventures #girlstTripAborad #blackandabroad #travelabroad #ForeignTrips

Hashtags for Adventure

#AdventureTime #VacationMode #adventureawaits #Wanderlust #adventuretravel #adventureseeker #adventurevisuals #BucketList #adventurelife #adventuremobile #adventurephotography

Beach Hashtags

#beachlife #Beachislove #Beachyweather #BeachAdventure #BeachRomance #BeachyAfternoons #beachbody #beachday #beachvibes #beachwear #beaches

Also Read: Hashtags for Instagram Reels: 1000+ Best, Trending, Viral, Love, and Fashion Instagram Hashtags for Instagram Reels

Solo Travel Hashtags

#discoveringsolo #solotravel #travelSolo #travelSolophotography #SoloTravelGoals #SoloEscape #AdventureAlone #DiscoveringSolo #soloFunTrip #SoloAdventures #SoloFun

Family Travel Hashtags

#familytravelTrips #familytravels #familytrips #FamilyAdventures #FamilyVlog #familytravelblog #familytravelblogger #familytraveltribe #familytravelmoment #familytraveller

Instagram Hashtags for Your Honeymoon

#Honeymoonholidayever #coupletravel #travelcouple #thetravelduos #Honeymoonvacations #travelHoneymoontogether #vacationHoneymoon #holidaydestination #honeymoontrip #honeymoons.

Travel Video Hashtags

#travelvideo #travelvlog #travelvideo #VideoTravelFun #travelvideography #videotravel #travelvlogLive #travelTripvideos #TravelVlogging #TravelVlogFun

Top Hashtag Tips

• Use hashtags that directly relate to your content to attract a targeted audience. For example, #TravelTips is more effective than a generic #Travel.
• Short and memorable hashtags are easier to remember and type. Avoid overly long or complex hashtags.
• Research trending hashtags that are relevant to your content to tap into popular conversations and gain visibility.
• Combine widely used hashtags with niche ones to reach a broader yet engaged audience.
• Use a moderate number of hashtags, typically between 5-15, to avoid overwhelming your post and maintain readability.

Do hashtags need spaces?

No, Hashtags do not need spaces.

Do hashtags affect reach?

Yes, Hashtags affect the reach of your posts. Hashtags also help in maintaining or increasing the reach of your content in relevant searches, and this can lead you to additional engagement.

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Best Travel Hashtags to Use on Instagram in 2024

Table of Contents

Boost your insta game in 2024 with trendy hashtags, 8. travel video hashtags, get creative with your vacation hashtags.

If you are passionate about exploring natural and manmade attractions at exotic locations, you must be raring to share your experiences with others. Instagram is the best social platform to fill others with awe by posting your travel experiences in a visually compelling manner. And when it comes to getting the word out and about, popular travel hashtags can do the trick for you.

Your images might be breathtaking, and your experiences might spark hope, happiness, and envy in the hearts of some, if not many. But that is not enough! Great content needs great marketing. That means good locations and good hashtags.

Using the right hashtags ensures that more people get to discover your posts and follow you. And mind you, hashtags keep changing from time to time.

The sheer abundance of travel images being posted on Instagram makes it harder to steal the limelight for your visuals. Your posts can stand out and grab eyeballs only if you use popular and trending hashtags strategically.

1. Most Popular Travel Hashtags

The trending travel hashtags, listed below, can make your posts appear in the Instagram feeds of the maximum number of members by instructing the Insta algorithm to prioritize your content. You can also use the Predis.ai Hashtag Generator tool if you want even better hashtags for your travel photos.

So, here are some travel hashtags that have been used extensively on Instagram recently. Note how the words ‘photo’ and ‘travel’ find their way into most of them.

• #travelgram
• #travelholic
• #travelbook
• #travel_captures
• #instatravel
• #SeeTheWorld
• #TravelTheWorld
• #Travellingram
• #TravellingThroughTheWorld
• #TravelIsLife
• #TravelWithMe
• #TravelCouple
• #WorldTraveler
• #MyTravelStory
• #WanderingSoul
• #TravelMoments
• #JustTravel
• #Globetrotter
• #NextDestination
• #LetsTravel
• #HappyTraveller
• #TravelTips
• #TheBestDestinations
• #TravelInspiration
• #TravelJunkie
• #WorldExplorer
• #travelblogger
• #traveladdict
• #worldtraveler
• #photography
• #photooftheday
• #travelphotography
• #picoftheday
• #naturephotography
• #wanderlust
• #travel_life
• #travelforfun
• #lovefortravel
• #traveladdiction
• #travelforinsta
• #yesfortravelling
• #traveldiary
• #whynottravel
• #wanderingpassion
• #traveltogether
• #travelphotos

So, the following hashtags are popular too.

• #traveltheworld
• #photoshoot
• #justtravel
• #happytraveller
• #travelling
• #travellinghappiness
• #globaldiaries
• #travelwithacamera
• #travelalbum
• #betterlife

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2. Mountain Hashtags in Travel Hashtags

Do the majestic mountains, lush green or snow-capped or craggy and rocky, call you when you are tired of your day-to-day hustle? Climbing, trekking, or hiking to leave behind the dullness of urban life? Can mountains bring you peace and heal your soul? Then there are the hashtags that will help you to advocate their beauty and cold comfort on Instagram.

So, some of the mountain hashtags are:

• #mountaineering
• #mountainlovers
• #mountaintop
• #mountainscape
• #hikinglife
• #mountainphotography
• #mountaineer
• #mountainsarecalling
• #mountainlife
• #mountainview
• #mountainslove
• #mountainlover
• #hikingseason
• #hikeforlike
• #mountainiscalling
• #mountainpeace
• #mountainsphoto
• #mountainbeauty
• #mountainsarebeautiful
• #everythingisbetter
• #mountainman
• #mountaincats
• #mountainhigh
• #loveformountains
• #mountainfood
• #mountainsoul
• #mountainsheal
• #healinghigh
• #Mountainhealer

3 . Solo Traveller Hashtags

Love exploring uncharted or familiar territories on your own? Do you like the freedom, peace, solitude , and the fact that you don’t have to depend on someone else whim to live your traveler’s life?

Then there are some of the hashtags to use on your Instagram reels and posts. But if the following hashtags are not intriguing enough for you, you can always check out the Predis AI Hashtag Generator Tool to make this easier.

• #solotraveler
• #solotraveller
• #solotravels
• #solotraveling
• #solotravelingisfun
• #solotravelgirl
• #solotraveldiaries
• #solodiaries
• #solotravel
• #travelingonmyown
• #heartwantsfun
• #solotravelforfun
• #solotravellerwoman
• #womanontherun
• #solotravelblog
• #soloadventures
• #soloadventurer
• #adventures
• #aroundtheworldalone
• #aloneisfun
• #travellingalone

4. Luxury Travel Hashtags

Are you someone who likes to see the world without ever compromising on comfort or the finer things in life? Do you find yourself sometimes only booking tickets with the top airlines or getting a suite at only upscale hotels? If you love the life of luxury and travelling first class then the following hashtags are good for you:

• #luxurytraveller
• #luxurytravels
• #luxurytraveladvisor
• #luxurytraveldaily
• #luxurytravelblog
• #luxurytravelblogger
• #luxurytravelexpert
• #luxurydays
• #luxurydiaries
• #luxuryadventures
• #luxtravels
• #luxuryblog
• #travelwithluxury
• #luxuryliving
• #luxurytraveling
• #luxurytour
• #luxurytourist
• #luxurytraveldays
• #luxurytravelpics
• #luxurytickets
• #luxuryaddicts
• #luxuryaffair
• #luxurytravel
• #luxuryhotelsworld
• #bespoketravel
• #luxuryvillas
• #luxurytrip
• #travelluxury
• #dreamholiday
• #luxuryescapes
• #bestresorts
• #vacaygoals
• #dreamdestination
• #luxuryholiday
• #luxuryworldtraveller
• #luxurylifestyle
• #luxurylocation
• #nevergoinghome
• #luxuryvacation

5 . Adventure Travel Hashtags

If traveling does not look complete unless you get a rush of adrenaline, then your Instagram account is surely vocal about what an adventure junkie you are! Adventure lust runs deep in all of us. And wanting to share your adventures with your followers is something that is almost mandatory now.

No matter whether be it hiking to the top of a steep and dangerous mountain, paragliding over a bottomless valley, spending a night in a forest, or rafting through wild waters, adventure travelers need to up their game with these below hashtags:

• #adventuretime
• #adventurer
• #adventurethatislife
• #adventureculture
• #adventureisoutthere
• #adventuredog
• #adventureawaits
• #adventuretravel
• #adventureseeker
• #adventurelore
• #adventurers
• #adventureisfun
• #adventurediary
• #adventurelust
• #hungerforadventure
• #adventureforlife
• #adventureforever
• #loveforadventure
• #seekingadventure
• #adventureiswaiting
• #backpacking
• #adventurepacking
• #packingforadventure
• #adventurevacation
• #adventuredays
• #exploringisfun
• #exploreforfun
• #explorelife
• #lifeisanadventure
• #exploretheworld
• #seekadventure
• #hikingadventures
• #adventureon
• #stayandwander
• #goneoutdoors
• #adventure_culture
• #chooseadventure
• #getoutstayout
• #adventureaddict
• #adventureinspire
• #adventuretillwedie
• #roamtheplanet
• #neverstopexploring
• #earthoutdoors
• #findyouradventure

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6. Family Travel Hashtags

Many Instagram users want to plan tours with their family members and often seek inspiration from the travel posts of others. Your posts can appear as a ray of hope for them. The family travel hashtags mentioned below can help you reach out to such audiences.

• #familyvacation
• #familyphoto
• #familygetaway
• #familytrip
• #familytravel
• #familytime
• #familyvacay
• #familyfirst
• #travelwithkids
• #familygoals
• #familyadventures

7. Honeymoon Travel Hashtags

Millennial couples often plan their honeymoon trips by checking out the travel posts of fellow Instagram users who offer comprehensive visual reviews of hot locations. Newlyweds want to spend quality time together and your posts can guide them about good private getaways.

With these trending travel hashtags, you can ensure that honeymoon couples can take inspiration from your photos.

• #honeymoontravel
• #honeymooners
• #honeymooning
• #honeymoontrip
• #honeymoondestination
• #honeymoonbali
• #honeymoonlocation
• #honeymoonhotspots

You have no reason to throttle your creativity in travel photos when you have GoPro cameras, drones, and sophisticated software available to shoot and edit mesmerizing travel videos.

Your travel videos can be posted in Instagram reels or IGTV videos to help others wow at your video-capturing skills and plan their trips. These popular travel hashtags can give your videos instant fame on Instagram.

• #TravelVideo
• #TravelVlog
• #DroneWorld
• #TravelVideos
• #TravelVideoDiary
• #DroneVideography
• #StreetVideography
• #VlogTravel
• #TravelDocumentary
• #TravelCapture
• #TravelFootage
• #DroneNature
• #Drone_Countries
• #TravelVideography
• #TravelVlogger

Vacation hashtags are getting more descriptive and fun as time passes. You don’t have to have boring one-word hashtags for your awesome vacation photos.

Using multiple words for hashtags is fun and never goes out of style. Following are some examples, but if you want to use creative hashtags you can always use the Pedris ai Hashtag Generator tool for your vacation photos.

• #sunsetporn
• #nightphotography
• #postcardsfromtheworld
• #choosemountains
• #optoutside
• #ipulledoverforthis
• #viewfromthetop
• #sunset_madness
• #travellingheals
• #travelwithstyle
• #travelstyle
• #stylishtravelling
• #travellingpost
• #travelforlikes
• #followfortravelposts
• #vacationing
• #loseyourself
• #travelmind
• #travelsafe
• #earth_focus
• #aroundtheplanet
• #touringtheworld
• #beautifulearth
• #travelspot
• #travelsociety
• #travelfeed

These top vacation hashtags for travel are all about the vibe and how travel makes you feel. They may not have the numbers that Sunset has, but for sure, you can bet that the people browsing niche  Instagram travel  hashtags are the kinds of passionate people who make the best followers.

You are now fully aware of the trending travel hashtags that will drive hordes of viewers to your captivating Instagram posts. Take the Instagram portal by storm with your creative and spellbinding photos and visual travel stories by using the right hashtags effectively.

Follow top travel Instagrammers, and if you ever need any help or guidance regarding social media, visit  Predis.ai . Use the best tools at our site to prepare and create content that will boost your engagement and reach.

You may also like,

Photography Hashtag To Explode Your Instagram Growth

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Are your Instagram hashtags not working?

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601 Most Popular Instagram Hashtags in 2023 [+ Trends & Data]

Published: October 12, 2023

Instagram hashtags are powerful.

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

Here's the thing, though: with great power comes great responsibility (#spiderman).

Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient.

While it can be hard to choose the right hashtags on Instagram, you don’t have to guess. Aside from this article, we’ve put together an ultimate course on using Instagram for marketing . In this course, we’ll teach you to not just attract followers, but to attract the right followers.

First, let’s go over Instagram hashtags specifically — and why they’re so important for your Instagram marketing strategy. We’ll also cover the following topics:

How Brands Are Using Hashtags in 2023 [Data]

Best instagram hashtags, best practices for using hashtags on instagram, how to use hashtags on instagram for business, how to search hashtags on instagram, what is an instagram hashtag.

A hashtag is a word or short phrase — usually one to three words — that has a pound sign or number sign (#) upfront. Hashtags are used on Instagram and other platforms to categorize posts by topic.

Instagram hashtags are unique because they’re mostly used for content discovery. Like word-of-mouth in the real world, hashtags can help users explore related posts and find new accounts, trends, or communities.

Instagram hashtags are also popular with niche audiences for posting targeted content. IG's higher-than-average hashtag limit (30 max) and strong hashtag culture also make hashtags a powerful tool on the platform.

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Why are hashtags important?

Hashtags are essentially Instagram's sorting process. Over half of all Instagram accounts have 1,000-10,000 followers . This volume makes it tough for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it. This makes Instagram hashtags an essential part of any social media strategy.

Krystal Wu , former Social Media Community Manager at HubSpot, explains the importance of hashtags this way: "Hashtags are like a funnel. For instance, #marketing is incredibly broad and attracts all types of posts. We've found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to marketing, so we're actually reaching more of the right people."

Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because it’s exactly what they were looking for.

Types of Instagram Hashtags

Hashtags are highly versatile little pieces of text. They can build a community, make your account more visible, or simply attract like-minded individuals to your account.

Before choosing a group of hashtags for your posts, take a look at the most common ones you can use and their categorizations.

Branded Hashtags

Branded hashtags help you build a community specifically around your brand or business. This can be a slogan. It can also be the name of a specific product that you offer or even your business name.

Product or Service Hashtags

Companies use product hashtags for posts related to their product and service offerings. This will usually be general, such as #hairsalon or #knitwear. You may also want to use more niche product hashtags to share specific products and services like #blackhairsalon or #handmadeknits.

Industry Hashtags

These hashtags are commonly used within your industry or niche. They help connect your content with a broader audience interested in a particular industry or topic.

For example, if you're a traveling food photographer, you might connect with those industries with takes like #foodie, #travelphotography, or #foodphotography.

Trending Hashtags

These are popular hashtags that are currently trending on Instagram. They often relate to daily themes (#tbt, #throwbackthursday), holidays (#DiaDeLosMuertos, #Pride, or #IndependenceDay), or viral topics (#barbiemovie, #budapest23). Using these hashtags can help increase the visibility of your content.

Community Hashtags

These hashtags are great for getting more visibility among other Instagrammers who do what you do. For example, if you’re a knitter, you might post with #knittersofinstagram.

Image Source

Location-Based Hashtags

These are great for targeting users in a specific area. Think #hairsalonnyc or #atlantabakery.

Campaign Hashtags

If you’re running a sponsored ad or platform-specific giveaway, you can use a unique hashtag to keep track of activity relating to the campaign.

Event Hashtags

As a company or business owner, you can use these hashtags to add to the conversation relating to a specific event or industry conference, like #SXSW2023 or #CES2023.

The HubSpot Blog analyzed over 37 million Instagram posts to understand Instagram engagement in 2023. Here's what we found:

• Reels or videos got a mention in over half of 2022’s top hashtags.
• Mid-sized hashtags, those that pull up 10k-200k posts often get the best engagement.
• Hashtags, Explore, and Profile are the top Instagram impression sources.
• 62% of marketers use between four to nine hashtags in an Instagram feed post.
• Instagram users add an average of 7 hashtags to each post.
• Only 1% of marketers use all 30 hashtags.
• Posts with 11 or more hashtags have the best performance, followed by posts with four or fewer hashtags.

• 82% of marketers use hashtags as part of their Instagram strategy.
• 85% of marketers have a documented hashtag strategy for Instagram.
• 52% of social media marketers use hashtags and relevant keywords to optimize their social media accounts for search.
• Marketers who use hashtags on Instagram are 23% more likely to say Instagram marketing was effective for their brand last year.
• 30% of marketers with a documented hashtag strategy say it's effective.

For practical use and inspiration, this post is packed with hundreds of interesting and useful Instagram hashtags you can use to grow your audience.

Keep reading, or jump to the Instagram hashtags you’re most interested in:

Top Instagram Hashtags

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• #photooftheday
• #photography
• #picoftheday
• #instadaily

These are the most popular hashtags by volume. They’re important to know because of the volume of shares that each hashtag below grabs.

But while these hashtags draw a big audience, you might want to limit your use of the hashtags below because it’s tough to get engagement from a targeted audience with this much competition.

• #love (2.1B posts).
• #instagood (1.7B posts).
• #fashion (1.1B posts).
• #instagram (1.1B posts).
• #photooftheday (1B posts).
• #art (1B posts).
• #photography (1B posts).
• #beautiful (828M posts).
• #nature (790M posts).
• #picoftheday (723M posts)
• #travel (706M posts).
• #happy (702M posts).
• #cute (668M posts).
• #instadaily (647M posts).
• #style (646M posts).
• #tbt (584M posts).
• #repost (559M posts).
• #followme (557M posts).
• #summer (555M posts).
• #reels (538M posts).
• #like4like (516M posts).
• #beauty (532M posts).
• #fitness (524M posts).
• #food (511M posts).
• #instalike (508M posts).
• #explore (506M posts).
• #photo (493M posts).
• #me (455M posts).
• #selfie (452M posts).
• #music (445M posts).
• #viral (442M posts).
• #friends (440M posts).
• #life (440M posts).
• #fun (435M posts).
• #smile (437M posts).
• #family (437M posts).
• #ootd (429M posts).
• #girl (427M posts).
• #makeup (397M posts).
• #likeforlikes (390M posts).
• #dog (369M posts).
• #model (361M posts).
• #design (357M posts).
• #motivation (357M posts).
• #handmade (349M posts).
• #lifestyle (347M posts).
• #likeforlike (328M posts).
• #sunset (325M posts).
• #artist (319M posts).
• #dogsofinstagram (309M posts).
• #foodporn (302M posts).
• #followforfollowback (297M posts).
• #beach (296M posts).
• #drawing (288M posts).
• #amazing (287M posts).
• #nofilter (285M posts).
• #cat (284M posts).
• #instamood (281M posts).
• #igers (277M posts).
• #일상 (273M posts).
• #sun (271M posts).
• #flowers (262M posts).
• #sky (261M posts).
• #gym (258M posts).
• #wedding (258M posts).
• #moda (256M posts).
• #photographer (254M posts).
• #follow4follow (249M posts).
• #hair (244M posts).
• #foodie (244M posts).
• #inspiration (241M posts).
• #funny (239M posts).
• #instafood (238M posts).
• #memes (236M posts).
• #baby (234M posts).
• #naturephotography (234M posts).
• #l4l (222M posts).
• #nails (221M posts).
• #f4f (219M posts).
• #likeforfollow (218M posts).
• #workout (218M posts).
• #followforfollow (212M posts).
• #illustration (212M posts).
• #home (211M posts).
• #instapic (207M posts).
• #yummy (201M posts).
• #vsco (200M posts).
• #bestoftheday (200M posts).
• #landscape (199M posts).
• #catsofinstagram (199M posts).
• #vscocam (195M posts).
• #puppy (195M posts).
• #fit (193M posts).
• #party (193M posts).
• #tagsforlikes (191M posts).
• #girls (190M posts).
• #tattoo (189M posts).
• #healthy (189M posts).
• #instafashion (187M posts).
• #blackandwhite (184M posts).
• #architecture (183M posts).
• #pretty (179M posts).
• #happiness (178M posts).
• #japan (168M posts).
• #lol (167M posts).
• #cool (166M posts).
• #weekend (159M posts).
• #work (148M posts).
• #night (145M posts).

The above hashtags might be the definition of popular Instagram hashtags, but there are still plenty more that you can use to help new users discover your account.

The following hashtags can draw people to your captivating Reels, Stories, and videos.

• #reelsinstagram
• #reelitfeelit
• #trendingreels
• #instareels
• #reelsvideo
• #reelsviral
• #funnyreels
• #birthdayreels
• #instastory
• #storiesinstagram
• #instagramstories
• #littlestoriesofmylife

Interested in building a fast list of followers on Instagram? Navigate to these hashtags to find everything from selfies to photos of food to pet pictures to vacation shots. They signal that you’re on Instagram and that you have something worth sharing.

Users who browse the hashtags are looking to grow their follower base on Instagram too. Using these hashtags tells users you'll engage if they do. And Instagrammers don't just use these hashtags to connect with each other. They also use hashtags to gain visibility in IG's Explore section or on popular accounts like @instagood.

• #instagramers
• #instagramer
• #instagramanet
• #instagramdogs
• #instagramjapan
• #instagramcats
• #followforfollow
• #follow4follow
• #teamfollowback
• #followbackteam
• #followalways
• #followback
• #likes4likes
• #likesforlikes
• #likealways
• #pleasefollow
• #instafollow
• #instamoment

Most brands have one or more hashtags they use to connect. If your business is new to Instagram, create a list of popular community and industry influencers, then check out their posts and hashtags. Most industry hashtags are simple and easy to remember.

These examples may seem a little on the nose, but they bring millions of eyes to posts with these Instagram hashtags:

• #manufacturing
• #manufacturer
• #brandidentity
• #construction
• #transportation
• #clothingbrand
• #accounting

Companies can also get a boost with inspiring quotes and messaging to help people start the week off right. On Instagram, the #motivation hashtag has come to caption anything from a photo of a user after a big gym session, to a computer screen right before he or she gets to work. So these hashtags are great for companies too:

• #motivationalquotes
• #motivational
• #motivationmonday
• #motivationalquote
• #MotivationalSpeaker
• #motivationalmonday
• #motivations
• #motivationquotes
• #lovewhatyoudo

As you choose Instagram hashtags for your company, be sure to look at the most popular posts for each hashtag, especially words with more than one meaning.

For example, if you’re posting for a company that trains plumbers, the hashtag "training" sounds like a natural fit. But if you look at posts with this hashtag, most of the posts are from people in fitness, so you’re less likely to grow your audience with that hashtag.

Instagram users build their photo galleries on good feelings. It's a place for individuals to shine with an amazing getaway, a new hairstyle, or a breath-taking moment.

And sometimes the best part of feeling good is sharing that sunshine with others. Whether you're using #tbt to share an old photo or #cute to record your pet's latest antics.

Individual Insta hashtags are all about the vibe or emotion your post elicits. Pretty scenery, a day at the beach, or a night out with good people are all great occasions for a hashtag. So get started tagging your personal posts. Your followers will love it and you're almost guaranteed dozens of heart emojis in your comments.

• #loveyourself
• #loveislove
• #lovemylife
• #beautifulday
• #beautifulview
• #beautifulplace
• #beautifulplaces
• #beautifulnature
• #happyfriday
• #happymonday
• #happyplace
• #cuteanimals
• #cutepetclub
• #cutenessoverload
• #cutecouple
• #throwbackthursday
• #tbthursday
• #selfietime
• #selfiesunday
• #selfiegram
• #selfielove
• #selfieaddict
• #selfiesaturday
• #selfiemania
• #luxurylifestyle
• #lifeisgood
• #lifestyleblogger
• #lifequotes
• #loveofmylife
• #luxurylife
• #lifeofadventure
• #instahappy
• #dogstagram
• #dogsofinsta
• #dogsitting
• #dogoftheday
• #amazingview
• #amazingfood
• #amazingplaces

Get in on a trending community of workout warriors with photos and videos from your best exercise sessions.

Use these fitness hashtags to share the moment:

• #fitnessmotivation
• #bodybuilding
• #instagramfitness
• #fitnessmodel
• #fitnessaddict
• #nopainnogain
• #fitnessreel
• #fitnessjourney
• #fitnesslife
• #fitnesslifestyle
• #fitnessgoals
• #runnersofinstagram
• #fitnessfreak
• #strongwomen
• #fitnessfood
• #foodisfuel
• #fitnessgear
• #fitnessinspiration
• #healthylifestyle

Artists of all kinds have always flocked to Instagram. These hashtags hold pictures or process videos of creative outputs from makers of all kinds.

Whether you’re creating handmade wares, clothing, or music, these hashtags are some of the most popular on the ‘Gram.

• #digitalart
• #artofvisuals
• #artistsoninstagram
• #artoftheday
• #artgallery
• #handmadejewelry
• #handmadewithlove
• #handmadeisbetter
• #handmadefont
• #handmadegifts
• #handmadejewellery
• #handmadeshoes
• #handmadesoap
• #handmadeaccessories
• #musicvideo
• #musicislife
• #musicproducer
• #musiclover
• #musicfestival
• #musicphotography
• #musicproduction

People often turn to Instagram to see what styles are "in," looking at posts ranging from fashion week to everyday outfit inspirations. This means that a lot of the content on Instagram revolves around fashion. In fact, there are over one billion #fashion posts on Instagram .

Whether you're hashtagging images of celebrities, luxury brands, clothes, or makeup, Instagram users who want to add a little glamour to their lives will find you.

• #fashionblogger
• #fashionista
• #fashionable
• #fashionstyle
• #fashionblog
• #fashiongram
• #fashionaddict
• #fashionweek
• #fashiondiaries
• #styleinspo
• #styleblogger
• #styleinspiration
• #styleoftheday
• #stylefashion
• #stylegoals
• #stylediary
• #styleguide
• #beautyblog
• #beautycare
• #beautytips
• #beautyaddict
• #beautysalon
• #beautybloggers
• #beautyqueen
• #beautyguru
• #beautyproducts
• #beautyofnature
• #beautygram

Whether you're a professional digital nomad or taking a quick weekend vacation, use hashtags to take your followers with you.

Seasonal hashtags are great hashtags for travelers too. For example, summertime hashtags are full of Instagram users enjoying hours on the beach or showing off breezy outfits.

Instagram offers so many different filters to help enhance photos, it's practically assumed that any picture on Instagram has been edited. But if you're using Instagram to lure travelers to your destination, you want to let the world know that your posts don't need a filter to look fabulous.

Check out these travel hashtags for more ideas:

• #travelgram
• #instatravel
• #travelphotography
• #travelling
• #travelblogger
• #roamtheplanet
• #travelingram
• #traveltheworld
• #travelblog
• #traveladdict
• #wanderlust
• #traveldeeper
• #travelmore
• #summertime
• #summervibes
• #summernights
• #summerdays
• #summerstyle
• #summerfashion
• #nofilterneeded

Instagram is unique because you'll see National Geographic and professional photos next to amateur photographers as you scroll. This makes photography hashtags especially important.

To generate likes, comments, and followers, you might post daily content around a common theme or offer a glimpse of your every day. Another way to stand out is to use hashtags that connect to your favorite subject matter, like #naturelovers or #portraitphotography.

Use photo hashtags like the ones below to make your place among the most noteworthy images on the platform.

• #naturephotography
• #streetphotography
• #portraitphotography
• #landscapephotography
• #weddingphotography
• #blackandwhitephotography
• #photographyeveryday
• #photographyoftheday
• #bestoftheday
• #instaphoto
• #naturelovers
• #naturelover
• #nature_perfection
• #naturegram
• #nature_brilliance
• #natureaddict
• #nature_shooters
• #naturephoto
• #naturelove
• #sunsetlovers
• #sunsetlover
• #sunsetphotography
• #sunsetbeach
• #sunsethunter
• #sunsetmadness

Who’s hungry? Meal pics are the bread and butter (no pun intended) of a people-oriented Instagram account. Food hashtags are brimming with mouthwatering posts of desserts, pizza, recipe video content, and so much more.

These popular tags go with food pictures that are gorgeous, creative, and worthy of Instagram. Use food hashtags to caption your next delicious Instagram Reel or photo and post your next colorful and sumptuous dish!

• #foodstagram
• #foodphotography
• #foodiesofinstagram
• #foodblogger
• #eathealthy
• #healthyfood

For the latest trending hashtags, head to "Search" on the Instagram app. Below the search bar, there is a horizontal scrolling list of current trending topics, such as fall nails design, fantasy football, or penguin dance. Clicking into this trending content will reveal the hashtags that top accounts for these topics are using.

You can also look to trendsetters in your industry or niche for trending hashtags. For example, the 2023 Instagram Engagement report from HubSpot includes a list of the top 50 Instagram accounts by followers.

Trending hashtags these influencers are using include:

• #playeverymoment
• #hardestworkersintheroom
• #NoPrideNoSport
• #exploretogether
• #comingsoon
• #familyreunion
• #healthiswealth
• #thisismenow
• #buildabiggertable
• #foreverclassic

A glance at these accounts also shows mentions growing in popularity, where an influencer names other influencers, collaborators, or brands in their Instagram content. You can use HubSpot’s social media management software to track mentions, monitor keywords, and more.

Think about hashtag selection the same way you approach SEO for your blog. Choose hashtags that support the themes and community that you want to connect with in your post.

This will help you find hashtags that support your current audience while also helping new people discover your content. Check out this post for more details if you’re new to Instagram SEO .

• #poemoftheday
• #trustyourjourney
• #mindsetchange
• #lifeinthedreamhouse
• #usopen2023
• #familytime
• #halloweendecorations
• #trusttheprocess

To find the best niche hashtags for your content, go from big to small in your search. For example, say you're creating a video game inspired by Fortnite.

Start with broad hashtags like #videogames #videogame #videogamecollector #videogameart. Then, narrow to hashtags in your niche, like #horrorgame, #horrowgameplay, #fortnitecommunity. Finally, narrow into the specific topic of your post, look at other accounts in your niche, and check out the hashtags they're using, like #upcominggames or #horrowgamesmonth.

User-generated Instagram posts are some of the most powerful content there is —just ask Beyonce's #beyhive. You may already have campaign, brand awareness, and brand loyalty hashtags, but there are a few more ways you can use hashtags to find and promote content from your users.

Reposting is a common function on Instagram that lets you share content from other users, with credit back to the original user.

You can also use hashtags to tell followers on Instagram that a photo or video inspired you. Funny, Instagram-worthy memes are a great way to add to user conversations. Try these hashtags to share or repost user-generated content:

• #funnymemes
• #memesdaily
• #dailymemes
• #spicymemes
• #memestagram

New hashtags are created every day, and staying on top of what's new before it becomes oversaturated can put your content in front of more people.

Based on our research, here are some emerging Instagram hashtags to consider using:

• #brandpartnerships
• #2023trends
• #2024predictions
• #igreelstips
• #explorepages
• #genzmarketing
• #2023socialgoals
• #aiartcommunity
• #trendingsound
• #engagementtips
• #instagramnews

If you manage an Instagram account for a company that sells products and services to other businesses, consider including these hashtags in your B2B marketing strategy .

• #entrepreneur
• #onlineshop
• #smallbusiness
• #marketingdigital
• #innovation
• #onlinemarketing
• #contentmarketing
• #marketingstrategy
• #inboundsales
• #b2bmarketing
• #b2bmarketplace
• #b2bleadgeneration
• #b2bbusiness
• #b2bemailmarketing
• #marketingtips
• #management
• #businesstips
• #instagramforbusiness
• #instagramstrategies

Does your company sell directly to consumers? If so, the best hashtags for an Instagram post may vary depending on your target audience. Social media marketing isn’t an exact science, but the more engaged your audience is, the better chances you have for strong ROI.

Here is a list of B2C hashtags that could be effective for B2C businesses :

• #b2cmarketing
• #onlineshopping
• #socialmedia
• #digitalmarketing
• #socialmediamarketing
• #advertising
• #networking
• #onlinebusiness
• #startuplife
• #socialmediatips
• #instahacks
• #acolorstory

It's important to routinely change up and audit the hashtags you're using. This will help make sure they stay on-brand and effective. Hashtags to retire are those that are oversaturated with content or are shadowbanned and could hurt your content reach.

• #beautyblogger
• #iphonegraphy
• #mustfollow
• #mirrorphoto
• #instasport
• #tags4likes
• #valentinesday

Using hashtags on Instagram is a relatively simple process, but you’ll want to adhere to a few rules to get the most out of your hashtagging.

We’ve compiled best practices under the following frequently asked questions.

How many hashtags can I use on Instagram?

Thirty hashtags are the maximum number you can use.

According to HubSpot research, the average is seven , with only 1% of Instagram accounts using all 30 hashtags. You can use more or less depending on your Instagram marketing goals. More doesn’t necessarily mean better. In fact, Instagram recommends users include no more than three to five hashtags per post.

Should I add hashtags to every Instagram post?

Yes! Absolutely you should.

Try to choose hashtags that are as narrow or as niche as possible. The less volume of posts a hashtag has, the more likely you’ll be seen by people who follow them. Plus, if the subject matter is highly specific, people are more likely to engage with your post.

All of my posts are similar. Can I use the same hashtags over and over again?

No. Instagram’s algorithm may penalize you for consistently using the same hashtags, pushing your posts down so they don’t show up for those tags.

Try rotating out your hashtags so that they’re highly relevant to that specific post, even if the posts are similar. Let’s say that you own a handmade pasta business. If you always use the hashtag #spaghetti but post photos of linguini, macaroni, and penne, Instagram may flag your account, and users won’t engage.

Can I hide the hashtags in a comment?

Absolutely. You can hide your hashtags in a comment. Instagram doesn’t distinguish between caption hashtags and comment hashtags.

Simply write your caption as you would. After that, navigate to the published post and leave a comment with your hashtags. They will be hidden completely until users navigate to the comment section.

How do I hide hashtags in the caption?

Don’t want to post the hashtags in a comment? No worries.

You can hide the hashtags in the caption by either 1) writing a caption that’s more than three lines long or 2) adding 3 to 5 line breaks with a punctuation mark.

To add a line break, place the text cursor at the end of your caption and hit Return. Don’t forget to add either a period, a dash, an asterisk, or a tilde to ensure that line stays there. (If there’s no punctuation, Instagram may treat it as accidental extra space, and delete those line breaks upon publication.)

Are there any hashtags I should avoid using?

Yes. Instagram maintains a list of banned hashtags. However, they don’t publish this list, and there’s no authoritative source.

Some are intuitive, such as NSFW and self-harm hashtags, while others, such as #pushups and #mustfollow, aren’t as self-evident. If you have any doubts about your hashtags, be sure to look them up using the app’s Search function.

If it doesn’t show up, it’s banned. If it does show up, navigate to the hashtag feed and check for a message like this:

If your prospective hashtag doesn’t have a message like this, you’re all good to go.

• Keep your hashtags organized.
• Figure out your magic number.
• Narrow your hashtags.
• Research what other people are hashtagging.
• Test out related hashtags.
• Follow your own hashtag.
• Create a brand campaign hashtag.

1. Keep your hashtags organized.

To create an efficient hashtag system, you can use Excel or an Instagram analytics tool. If you choose an Excel sheet, you'll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. Over time, you'll see relationships between certain hashtags and your most popular posts, and this can help you decide which hashtags work best for your brand.

If you have a more advanced social media team, you might want to consider a tool like HubSpot Social Media Management , Meltwater or Iconosquare . These tools store top hashtags and offer reports on which hashtags reach the most people.

For smaller businesses with limited budgets, Krystal Wu says, "An Excel sheet is the best way to start. Once you get more advanced I would highly recommend using a tool to track the data. A manual system can get overwhelming when you're posting three times a day and using about 20 hashtags per post."

This free social media scheduling template is a quick way to start organizing your hashtags.

2. Figure out your magic number.

Most top brands use seven or fewer hashtags per post, so it's easy to assume that's the magic number for everyone … right? Krystal explains that this isn't always the case: She told me HubSpot has been more successful with hashtags ranging in the low 20s. And recent HubSpot research says that posts with 11 or more hashtags are the top performers.

The point is, you can't know how many hashtags work best for you until you start testing. For HubSpot, it took the team several months to find a number that worked best, and during our trial period, we ranged from seven to 30. Give yourself the same flexibility for trial and error.

3. Narrow your hashtags.

There are two big reasons more specific, smaller-volume hashtags are better for your brand: first, you can compete in a smaller pool. HubSpot, for example, doesn't typically use the hashtag #marketing because it's too broad. If you search #marketing, you'll find pictures of restaurants, inspirational quotes, before-and-after hairstyle pictures, and memes.

The randomness of #marketing leads me to the second reason specific hashtags are a good idea — as a user, I'm more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I'm more likely to be happy with what I found.

Krystal explains: "Keeping a hashtag close to the interests of your brand really helps. We try to use hashtags tailored for a specific topic and then narrow it down further — for instance, we'd use #SEOTips if our marketing post was mostly about SEO."

Think of it this way: #dogs is more popular, but it has a wide demographic. If I search #goldenretrieverpuppies and I find your post, I'm more likely to engage with it because it's exactly what I wanted.

4. Research what other people are hashtagging.

An easy way to generate hashtag ideas is to make a list of your followers or competitors and research what they're hashtagging on their own photos. It can also be particularly helpful to research what influencers in your industry are hashtagging — by definition, influencers are people with a large social media following, so they must be doing something right.

5. Test out related hashtags.

When you type a hashtag into Instagram's search bar, Instagram shows you related hashtags in the scroll-down menu. Instagram also delivers related hashtags on the next page after you click on a hashtag. This is a simple way to create a longer list of hashtags to try out.

6. Follow your own hashtag.

Another way to use Instagram hashtags for your marketing purposes is to follow your own hashtag. Krystal explains, "On Instagram, I actually follow the hashtag #hubspot so I can find anyone who talks about us and connect with them. As long as your account isn't private, people will be able to find you via the hashtag."

Following your own hashtag is an effective way to engage with other people talking about your brand and develop better relationships with them.

7. Create a brand campaign hashtag.

This is the trickiest item on the list, but if done successfully, it can pay off big time. Some businesses have successfully attracted followers by creating their own campaign hashtags. A campaign hashtag needs to be funny, clever, or at least memorable to work.

Campaign hashtags are particularly useful for promoting a new product or upcoming event, or even just inspiring people. Red Bull, for example, encouraged followers to post Red Bull pictures with a #putacanonit hashtag (see what I mean about clever?). Lululemon, rather than running a more traditional ad campaign, developed a positive connotation for their brand by asking followers to post real, active pictures of themselves with a #sweatlife hashtag .

Now that we've covered the importance of using Instagram hashtags for your business, you might be wondering how to search for Instagram hashtags within the app, or how to use the search function to find related ideas. If you're unsure of the technical process for hashtag searching, here's how:

To search hashtags on Instagram, tap the magnifying glass at the bottom of your screen, then tap the search bar at the top. Selecting the "Tags" option will enable you to search hashtags and related hashtags based on the popularity of each one.

1. Open Instagram and tap the search icon.

Instagram wants you to use hashtags and has made it extremely easy to find the perfect ones for your post. To start, open the Instagram app on your mobile device and tap the magnifying glass at the bottom of your screen.

2. Tap the search bar at the top of your screen.

The search screen on your Instagram might first send you to a newsfeed-style page (the Explore page) with suggested content based on topics you've demonstrated an interest in on social media. To switch to a hashtag search, tap the search bar at the top of this page, as shown in the screenshot above.

3. Tap "Tags."

Once you've tapped the search bar at the top of your screen, Instagram will give you four options with which to filter your search. Instagram refers to hashtags as simply "Tags," as shown in the screenshot below. Tap this "Tags" option, then tap the search bar above it, and begin searching topics for which you want to find a trending hashtag.

You don't have to include the pound sign (#) in your search — your results will be the same with or without it — but you will need to use this pound sign in the caption of your photo once you choose a hashtag.

4. Browse hashtags based on post count and current content.

Voila! You should see multiple options for hashtags based on your search. Browse around at each related hashtag that Instagram suggests for you — you might find that a hashtag with slightly fewer posts includes photos or videos that are more in line with the content you're posting.

After finding the best hashtags for your account, you’ll be sure to create a winning hashtag strategy.

Use Hashtags on Instagram to Gain More Followers

Using hashtags is a critical part of a strong Instagram marketing strategy. With a little research and the right Instagram hashtags, you can increase your follower count and boost the number of leads coming from this popular social media platform. Happy hashtagging!

Editor's note: This post was originally published in July 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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This Is How the Instagram Algorithm Works in 2024

All the secrets, revealed. ✨

How does the Instagram algorithm actually work?

It's a common question amongst social media managers, creators , and anyone trying to grow on social .

So, we’re breaking down how the Instagram algorithm works in 2024 according to feed posts, Reels, Stories, and the Explore page.

Plus, discover our top tips to “hack” the Instagram algorithm, so you can get more engagement for your business or brand.

FYI: Later's Instagram management tools are trusted by 7M+ brands, creators, and marketers to "beat" the algorithm and boost engagement.  Create a free account , today.

Table of Contents

What is the instagram algorithm.

• How Does the Instagram Algorithm Work?
• How the Instagram Algorithm Works for Feed Posts
• How the Instagram Algorithm Works for Instagram Reels
• How the Instagram Algorithm Works for Instagram Stories
• How the Instagram Algorithm Works for the Explore Page
• How the Instagram Algorithm Works for Business, Creator, and Personal Accounts

Can You Reset the Instagram Algorithm?

• How to "Beat" the Instagram Algorithm

You’ll often hear the Instagram algorithm referred to as a singular concept, but there are really  multiple algorithms  at play.

In fact, Instagram describes it as a "variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do that."

In other words, Instagram's algorithms have one goal: to make you stay on the app longer by delivering content you'll find relevant and interesting.

And if you work in social media, you can use this to your advantage.

By tailoring your strategy to "hack" what Instagram's algorithm is prioritizing — so you can reach more users and build a community of engaged followers.

How Does the Instagram Algorithm Work in 2024?

As mentioned, there are multiple Instagram algorithms at play — each one for a different part of the app, whether it's feed posts or Reels.

In a recent Tweet , Instagram broke down exactly why you see what you see on the app:

Why do you see what you see on Instagram? 🧐 Here’s a breakdown of how the rankings work ⬇️ pic.twitter.com/e9TGKsBNa8 — Instagram (@instagram) May 31, 2023

The major takeaway? Each Instagram algorithm ranks content based on different factors:

The Instagram Feed algorithm: Your activity in-feed (likes, comments, shares, and saves), and info about the post and the person who posted.

The Instagram Stories algorithm: Stories you've viewed or engaged with in the past.

The Instagram Explore Page algorithm: Your activity in Explore (likes, comments, and shares), and info about the post and the person who posted.

The Instagram Reels algorithm: Your activity in Reels (likes, comments, shares, and saves), and info about the Reel and the person who posted.

Keep reading for a more in-depth breakdown of how each algorithm works, depending on the content type.

How the Instagram Algorithm Works for Feed Posts in 2024

The Instagram Feed algorithm has changed a lot over the last few years, pivoting to a model that favors interest .

But how does the algorithm know what content you're most likely to interact with? According to Instagram's CEO Adam Mosseri , it's a complex process: "We add and remove signals and predictions over time, working to get better at surfacing what you’re interested in.”

These signals include:

Information about the post: Is it a photo or a video? When was it posted? How many likes does it have?

Information about the poster: How interesting are they to you? Are they your friend? How often do people engage with their content?

Your activity: Do you tend to watch a lot of videos? What type of content do you typically engage with?

Your interaction history: Do you typically like or comment on the poster’s posts?

The takeaway? The Instagram algorithm monitors every interaction you make on the app — from the posts you like to who you interact with — in order to serve you content.

What Else Can Impact Feed Post Ranking on Instagram?

There are some additional factors, beyond the interest score, that can impact where a post lands in someone's Home feed. These include:

Image or video quality

Originality (i.e. whether the post has been already shared on Instagram)

Violations of Instagram's Community Guidelines

Reported content

What Engagements Are Most Important to the Instagram Algorithm?

Engagement is key, especially when it comes to the Instagram algorithm.

It considers how likely you are to comment , like , save , spend time , or tap on a profile .

Keeping this in mind, as you plan your content and captions — ask yourself these questions:

Is this post likely to be liked or commented on?

Is this a post someone would save and come back to?

Does this post include a CTA (for example, “Click the link in my bio”) that will prompt someone to tap on your profile?

Creating content encourages this type of engagement can help you “hack” the Instagram algorithm for your benefit.

TIP: Use Later's Instagram Analytics to understand which posts deliver the highest engagement for your account and optimize your strategy.

How the Instagram Reels Algorithm Works in 2024

Knowing how to "hack" the Reels algorithm can be a huge advantage for anyone looking to grow on Instagram.

Much like feed posts, Instagram prioritizes Reels based on what it believes a viewer will be most likely to interact with , and uses a set of signals to help rank content.

According to Instagram , brands and creators should create Reels that are entertaining, inspiring, or experimental and use creative tools like text, camera effects, or filters.

You should also avoid posting Instagram Reels that are low-resolution, too blurry, have already been on Instagram, contain borders, or are visibly recycled from another app.

These types of Reels will be deprioritized — meaning they’ll be less likely to appear across the app.

For an additional boost, we recommend using relevant keywords and hashtags to increase discoverability, and including on-screen captions to make your Instagram Reels more accessible .

Psst, bookmark this blog for additional Reels tips: The Ultimate Guide to Instagram Reels .

How the Instagram Stories Algorithm Works in 2024

The Instagram Stories algorithm typically prioritizes content from the accounts you interact with the most , rather than the specific content of a story.

While Instagram says they look at a variety of signals for Stories, the most notable are:

Viewing history: How often you view an account's stories.

Engagement history: How often you engage with an account's stories.

Closeness: Your overall relationship with the author.

Due to their short-lived nature, timeliness is less important for stories — but it can have a slight impact on ranking once a story gets to 10+ hours.

With this in mind, it's a good idea to regularly share Instagram Stories that encourage engagement — poll, question, and quiz stickers are all great ways to drive interactions.

ICYMI: With Later, you can plan and automatically publish your Instagram Stories , add captions or links, and set a publish time.

NOTE:  Due to API capabilities, auto publish does not support stickers, links, or audio.  However , you can still schedule stories through notification publishing.

Start  scheduling your Instagram Stories  in advance with  Later  today — available on Growth and Advanced plans .

How the Instagram Explore Page Algorithm Works in 2024

The Instagram Explore page algorithm delivers content that it thinks you’ll be most interested in, based on your prior interactions.

While your Instagram Home feed is mostly made up of content from accounts you already follow, the Explore feed consists almost entirely of content from new accounts.

According to Instagram , “t​​he most important actions we predict in Explore include likes, saves, and shares.”

And the most important signals they look at are:

Information about the post: How popular a post seems to be — like how quickly users are interacting with it. These signals matter much more here than they do for Feed and Stories.

Your activity in explore: How you've interacted with posts in the past.

Information about the person who posted: How many times people have interacted with them in the past few weeks, sometimes including you.

The Explore page is constantly evolving, with new topic categories and advanced search functionalities being introduced all the time.

For example, you can search by keywords , as well as hashtags, to discover relevant content in a one-of-a-kind For You feed .

This suggests that the Explore page algorithm also considers the visual content of your posts along with the words in your caption.

So, by continually sharing engaging content with strong captions, relevant keywords, and niche hashtags , you’re optimizing your posts for Explore page potential.

TIP: Write your Instagram captions in advance with Later's Instagram Scheduler . Get started today — it's free!

How the Instagram Algorithm Works for Business, Creator, and Personal Accounts in 2024

There have been rumors that the Instagram algorithm better serves certain accounts, with Business profiles being favored.

However, it can officially be put to rest as Instagram confirmed in a series of Stories, on the @creators account, that all account types are treated equal when it comes to the algorithms:

This means that regardless of whether you have a Personal, Creator , or Business account , it won’t make any difference to how the Instagram algorithm ranks your content.

That said, switching to an Instagram Business account does come with its own set of perks — including the ability to Auto Publish your posts with Later. Sign up now .

Short answer: No, you can't "reset" the Instagram algorithm.

However, there are a couple ways you can refresh the content shown in your feed:

By clearing your search history

By tapping "Not Interested" on suggested posts

The good news? There's plenty you can do to boost the chances of others seeing your content (keep reading).

7 Ways to "Beat" the Instagram Algorithm in 2024

If you want to improve your ranking with the Instagram algorithm, the best thing you can do is drive as many interactions (likes, comments, saves, and clicks) as possible.

And by building momentum with your existing community, you’ll soon find your content surfaced to new audiences.

Here are seven ways to improve your algorithmic ranking and reach new audiences:

#1: Consistently Share Instagram Reels

Instagram Reels are still being heavily promoted by Instagram's algorithm across the entire app experience.

Plus, Reels get twice as much real-estate in the Instagram Explore page — making them a major tactic for discovery and growth.

#2: Encourage More Interactions with Instagram Stories Stickers

Instagram Stories stickers are a great way to encourage audience engagement — and the more engagement your posts get, the higher they’ll be boosted by the Instagram algorithm.

There are lots of Instagram stickers, but the best ones for driving engagement are the poll , emoji slider , and question stickers .

TIP: Include a sticker on your first story for an added boost!

#3: Drive Conversations with Engaging Captions

Instagram has confirmed comments and likes are important when it comes to feed ranking — so it’s a good idea to encourage as many as possible for your posts.

One of the best ways to do this? Write strong captions that drive engagement.

This could be as simple as asking your followers to share their thoughts, double-tap if they agree, tag a friend in the comments, or click the link in your bio .

TIP: TIP: With Later's AI Caption Writer , you can create on-brand captions in seconds — no brainstorming required.

#4: Add Hashtags and Keywords to Your Posts

Adding hashtags and keywords to your posts is an effective way to reach more people on Instagram, which means more “views” for the Instagram algorithm to take into account.

In a Later study , we discovered that feed posts with 20 hashtags get the highest level of engagement on average.

However, it's still important to focus on quality, hyper-relevant hashtags — even using 5 or 10 hashtags is better than zero.

TIP: Use Later's Hashtag Suggestions tool to automatically find relevant hashtags for your posts based on your caption and other hashtags you search. Work smarter, not harder.

#5: Ask Followers To Add You to Their Favorites Feed

A tried-and-true way to have the Instagram algorithm work in your favor? Ask your followers to add you to their Favorites Feed !

The feature lets users add up to 50 accounts to a personal, curated chronological feed.

The best part? According to Instagram , posts from accounts in the Favorites Feed will also show up higher in users' Home feeds (indicated by a star).

That way, loyal followers can engage with your content and signal the Instagram algorithm to share your content with even more people. Win-win.

#6: Cross-promote Your Instagram Content

If you’re looking for a quick and easy engagement win to help boost your algorithm ranking, cross-promoting your Instagram content is a great place to start.

Instagram Collabs posts (with co-shared authorship) are an incredible new way to reach new audiences.

You’ll share views, likes, and comments — allowing you to leverage and engage with each other’s communities. 

#7: Use Instagram Analytics to See What’s Working

Tracking and monitoring analytics is one of the most reliable ways to take on the Instagram algorithm.

Having a better understanding of what’s working (and what isn’t) will help you come up with a finely-tuned marketing plan, saving you time and effort in the long run.

But diving into your Instagram Analytics means more than just finding out which photo, video, or Reel performed best.

Truly understanding how your content performs — by tracking key metrics over time — is vital to knowing what helps improve your ranking.

The easiest way to do this? Later’s Analytics feature :

The tool lets you track up to 12 months' worth of Instagram feed posts, Stories, and Reels so you can see exactly what's performed best — and filter by key metrics like engagement, followers, reach, likes, and more.

Plus, you can export your Instagram analytics directly to your desktop (in a CSV file) making it easy to keep all of your numbers in spreadsheet format. 

The best way to gain an advantage with the Instagram algorithm in 2024?

Know your niche, create engaging content, and be consistent. The Instagram algorithm will do the rest.

TIP: Plan your Instagram content in advance so you can have an organized content calendar (and save time!). Create an account , today.

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face, rollerskating, or thrifting. Keep up with her nonsense on Instagram – @alygagliardi .

Plan, schedule, and automatically publish your social media posts with Later.

Related articles, how to hack the instagram reels algorithm in 2024.

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How to Get Followers on Instagram: 14 Tips for 2024

Let’s be honest: On Instagram, followers are your currency—the more you have, the greater your appeal to brands.

But earning those followers is tougher than ever. The days when you could simply buy Instagram followers and watch your numbers soar are gone. Now, such tactics are more likely to harm your account than help it.

The good news? The organic and genuine methods for increasing Instagram followers still work. Plus, some new strategies that align with Instagram’s latest updates and user preferences are proving effective. Below, you’ll find 14 tips to increase your Instagram followers in 2024.

How to get real followers on Instagram: 14 tips

1. optimize your instagram profile.

Your Instagram profile is often the first impression potential followers get of your brand. It’s a snapshot that should embody your ecommerce identity, mirroring the style and messaging found on your website and across other channels.

Here are a few tips to improve your profile:

• Make it consistent: Ensure your avatar, bio, and overall theme align with your brand. This includes using consistent colors, filters, and layout styles that resonate with your brand’s personality.
• Engage with your content grid: Your posts and Reels should form a cohesive grid that tells your brand’s story. Regularly plan and schedule your content to maintain this harmony. Aim for a visually appealing layout that draws viewers in and encourages them to explore more.
• Utilize the bio link: Utilize the clickable link in your bio effectively. Whether it’s linking to your latest collection, a special offer, or a sign-up page, this link is a direct gateway for potential customers to engage deeper with your brand.

Look at Letterfolk’s Instagram. First, the brand makes a solid impression with a consistent color scheme and graphics.

Then, there’s a thoughtful mix of content in its Instagram grid. This includes product highlights, customer experiences, and inspiring posts, giving a comprehensive view of what it offers.

Finally, the link in its bio is a smart move. It leads to a page with several options, including a shopping grid that reflects the Instagram content. 

This seamless connection between Letterfolk’s social presence and ecommerce site makes for a smooth user experience.

2. Use Instagram Live

Instagram Live is a feature that lets you stream videos directly to your followers. It’s like Reels or Stories, but happens in real time. Creators get cool interactive features to talk directly with viewers, earn through Instagram badges, and you can save your Lives for future use.

For example, influencer Alfredo Lewi did a live chat with makeup artist @makeupbyloveandrea , partnering with K18 Hair. This kind of collaboration extends the brand’s reach and introduces creators to new audiences.

Here are handy tips for using Instagram Live to boost your following:

• Host takeovers with influencers on your account.
• Set up an AMA (ask me anything) or Q&A session for direct interaction.
• Tease new products or offer exclusive access to live viewers; maybe even try Instagram Live Shopping.
• Collaborate in a ’“room” with up to three accounts to widen your reach.
• Show behind-the-scenes content to add a personal touch to your brand.
• Conduct live tutorials or demos, and answer questions as they come.
• Interview other creators or brands and promote the event on both accounts beforehand for more attention.

3. Establish your personal brand

If you’re the driving force of a founder-led brand, it’s wise to develop your personal Instagram in tandem with your business account. This strategy can significantly enhance brand recognition, boost your follower count, and escalate sales.

For instance, consider the approach of Package Free , a zero-waste lifestyle brand. The brand maintains a strong Instagram presence, but it’s the founder’s personal account that adds an extra layer of engagement and awareness.

By balancing these two accounts, you strike a powerful chord. Your personal account adds a human element, making the brand more relatable, while the business account showcases what’s on offer, encouraging Instagram users to buy.

4. Get up on feature accounts

Certain Instagram accounts feature the best posts from specific niches. These are referred to as featured accounts, and many of them have a massive following. If your post gets featured on one of these accounts, it could bring new followers to your profile.

You’ll find a feature account for almost every interest—travel, fashion, photography, pets, and beyond. For instance, @thepeoplescreatives is a feature account that shares creative pictures with its 177,000 followers.

To get your content noticed by these accounts, try using hashtags they often use. You can also tag them in your posts, or follow their rules for posting. This is an effective way to get followers who are already into the kind of content you post.

5. Share user-generated content

User-generated content (UGC) is any content—like videos, photos, reviews, or audio—created by customers or followers about a brand. It shows potential customers how others interact with and value your products, increasing their trust and likelihood to purchase.

And when you share a customer’s post, it can make them feel special and more loyal to your brand. They might even start telling their friends about you or come back to buy more.

Using UGC is a powerful strategy to increase your Instagram followers and sales. People are 56% more likely to buy a product if they see a photo of it shared by other customers.

6. Create a hashtag strategy

To grow your Instagram following, a solid hashtag strategy is essential. Here are the steps for creating one:

Pick relevant hashtags

Choose hashtags that closely relate to your brand. Skip the very popular ones and go for those that match your business and audience.

Organize your tags

Group your hashtags. For example, if you sell handmade candles, use tags like #HandmadeCandles, #EcoFriendlyHome, and #ScentedCandles. Add some local tags, too, like #MadeIn[YourCity].

Use hashtags in Stories and Reels 

Regularly use these hashtags in your Stories and Reels. This helps new people find your content.

Refresh old posts

Add new hashtags to old posts to give them a second chance to be seen. 

These simple steps will help you reach the right audience and grow your Instagram community.

7. Interact with your competitors’ IG followers

Engaging with followers of your competitors is a smart decision, as these individuals have already shown interest in products or services like yours.

On Instagram, there are several ways to engage:

• Follow people who are already interested in similar brands.
• Like their posts, Stories, or Reels to show your presence.
• Comment on their posts to start a dialogue.
• Tag these users in your content when it’s relevant.
• Send direct messages to begin personal conversations.

This kind of active engagement is a great way to demonstrate that you’re keen on building genuine relationships with potential fans and customers. 

A vast majority of consumers— 88% to be exact—place a high value on authenticity when choosing brands to support. 

By engaging directly and personally, you show that there’s a real person behind your account.

8. Use location tags to get followers from your vicinity

Have you ever tagged a city or venue in your Instagram posts? If not, it’s a strategy worth considering.

Location tags put your content in front of tourists and locals who are exploring those specific areas on Instagram. When you tag a location, your post becomes part of that place’s unique Instagram feed and Story. This is an effective way to reach a targeted audience based in a specific locale.

Consider this post from pinesnprints , a brand that creates stickers, prints, and illustrations inspired by daily life.

By tagging Singapore in it, it manages to showcase its offerings to both residents and visitors exploring content related to that location.

9. Ask for more followers in your posts

Asking for more followers on Instagram might feel a bit forward, but it’s a tried-and-true method.

Think about it: YouTubers always remind viewers to subscribe. Why not apply the same tactic on Instagram? 

Every now and then, in your captions or during your video content like Reels and Stories, just give a friendly reminder for users to follow you.

When you do this, make sure to highlight the value for them. Tell your audience what they’ll gain by following you—maybe it’s insider tips, a sneak peek into your daily life, or exclusive content. Give them a reason to hit that Follow button.

And here’s a tip for creators: Nudge your current followers to subscribe to your Instagram Subscriptions. This feature lets you offer special content to paying subscribers, and it’s one of the simplest ways to earn money on the platform .

10. Collaborate with like-minded brands and creators

Another way to achieve Instagram growth is through strategic collaborations. Look for brands and creators that can complement your business. If you specialize in outdoor apparel, for instance, collaborating with a travel influencer or a camping gear company could be ideal.

When collaborating with other companies, ensure the partnership feels authentic and adds value to both brands. The key is maintaining a balance where both companies benefit and contribute equally.

For example, luxury womenswear brand Rosie Assoulin and sustainable shoe brand Allbirds teamed up to co-create these stylish, eco-friendly summer slides. 

This partnership worked well because both brands contributed to the item’s unique look and design. Of course, having a shared audience interested in style and sustainability made things easier for both businesses.

11. Host a contest

One of the best ways to encourage a follow is by hosting a contest or giveaway. Typically, you’d ask participants to follow your account, like and comment on the contest post, and maybe tag a friend or two.

But instead of the usual “like and tag” routine, why not ask your followers to share a piece of content that aligns with your brand’s values or campaign theme?

It could be a photo, a short story, or a creative piece of artwork. This approach encourages deeper engagement and creativity, making your contest more of a community-building exercise than just a follower-boosting tactic. 

Note: Make sure to follow Instagram’s promotion guidelines and check the legal side of running contests in your region before planning this activity.

12. Get an Instagram shoutout 

An Instagram shoutout is like a public nod or recommendation from one Instagram user to another. To get a shoutout, you can reach out to Instagram users who have a good number of active followers and ask if they’d feature your account in one of their posts or Stories. It’s better to look for accounts that align with your brand or content style.

Getting a shoutout helps increase your Instagram followers because it exposes your account to a new audience. This audience is already active and engaged, making them more likely to follow accounts that are recommended by someone they already trust.

This method is much more effective than chasing fake followers, who don’t really engage with your content. Genuine, active Instagram followers are key to building a strong Instagram presence.

13. Post when your audience is active 

To get active followers on Instagram, it’s important to post at the right times. Tap into your Instagram analytics to find out when your audience is most active. Then, schedule your posts to coincide with those peak activity periods. 

For efficiency, consider using a social media scheduling tool. It can post your content at these optimal times, even if they fall outside your regular working hours.

14. Create an Instagram Guide

Instagram Guides are a new way to share educational and fun content with your followers. The content format gives users a simpler way to consume useful tips and recommendations. In an IG Guide, you can add an introduction, title, text, and header, and even curate videos and images that you’ve published on your feed.

 You can create a Guide about: 

• A place: Review a city, sports venue, exotic location, etc.
• A product: Offer guidance on the products available in your Instagram shop. 
• A post: Curate a thread of your existing posts with headlines and commentary.

To get started, click the plus symbol in the upper right corner of your Instagram profile, choose Guide, and tap the appropriate option.

Instagram allows users to share Guides in DMs and across Stories, so if you manage to publish a few high-quality Guides, those who see them will be naturally inclined to share them with their social circle. 

And because the Instagram algorithm favors posts with high engagement, if many people end up sharing your Guide, it may even appear in more people’s feeds. As a result, you can potentially gain a lot of new followers by creating an Instagram Guide.

Getting followers on Instagram: three influencers weigh in

1. juanika cuthbertson (@ladypreneur ).

Juanika Cuthbertson is the founder of the popular website The Ladypreneur . Her Instagram account hasmore than 29,000 followers. Here’s her advice on how to gain followers on Instagram:

“Engagement makes a difference. It’s important that your followers know that you appreciate them just as much as they do you. For increased engagement, you should search the hashtags used to attract followers, find users that stand out, like a few pics, and comment. You’ll gain the curiosity of those you’ve engaged with, they’ll follow your page, and tag their friends on your posts.”

2. Talia Koren ( @workweeklunch )

Talia Koren is the mastermind behind the popular Work Week Lunch, which has an astounding 477,000 followers and counting. We asked her what the best way to get Instagram followers is

“When you’re starting from zero or less than 1,000 followers, don’t pay attention to the number so much. It’s going to go up and down and it’s going to be slow. Instead, focus on ways you can connect with and help others and get them talking about you. Also, resist the temptation of buying followers, as most of them won’t engage with your content.”

3. Gracie Parish ( @gracieparish )

Gracie Parish is an Instagram influencer who grew her Instagram following to an impressive 34,000. We asked her to share her advice on how to get followers on Instagram:

“I take a lot of time to engage on Instagram. Each week, I comment on as many posts as I can. This tactic has worked in my favor, as people started recognizing and following my account. You can implement this tactic by commenting on different posts related to your niche.”

Using Instagram followers to drive business growth

Now that you’re set to grow your Instagram followers, focus on crafting content that truly engages. Quality trumps quantity—make every post count.

As your follower base expands, remember: This is more than a numbers game. Your Instagram is a vital bridge to new customers and business growth.

Keep adapting, stay on trend, and let your Instagram journey transform followers into valuable opportunities. Here’s to turning your social media savvy into success!

How to get more followers on Instagram FAQ

Can i buy real followers on instagram.

Buying Instagram followers might seem tempting, but it’s a no-go for brands. These fake Instagram followers (or bots) fall short in delivering the engagement that real Instagram followers bring. What’s more, Instagram often bans these fake accounts, meaning any temporary boost in numbers they provide is just that—temporary. 

The better strategy? Focus on quality. Post high-quality content regularly, vary what you share in your feed, and tag relevant users. This approach leads to an increase in your follower count, and more importantly, in genuine engagement on the platform.

How do you get more Instagram followers for free?

If you want to grow your presence on Instagram but don’t have the budget to run paid ads or promote Instagram posts, try these tactics to gain more followers:

• Create Instagram Reels.
• Find and use popular hashtags related to your brand.
• Go live on Instagram.
• Post at the right times.

How many followers do I need to start monetizing my Instagram account?

There’s no set number, but engagement and niche relevance matter most. A few thousand engaged followers can be a solid start for partnerships and affiliate marketing. To unlock features like Instagram Shopping, aim for at least 10,000 followers.

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• The Ultimate Guide to Setting Up an Instagram Shop
• Instagram Marketing Guide for Businesses

How to Use Instagram for Business and Drive Results in 2024

Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.

Table of Contents

Is your business still “like”-ing the idea of using Instagram, rather than confidently sliding into the DMs of the platform’s full potential? It’s high time to stop scrolling and start strategizing.

If you’re wondering how to use Instagram for business in 2024 , we’ve got you covered. In this guide, we’ll share the top strategies to help your brand thrive on the ever-evolving platform.

Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. Easily customize them in Canva, and start getting more engagement today.

How to set up Instagram for business in 4 steps

Using Instagram for business is a bit different than using a personal account. But don’t worry, it’s not rocket science! Follow these 4 simple steps to get your brand up and running on Instagram.

1. Switch to an Instagram business account

Before you start using Instagram for business, you need to create an Instagram account for business. It’s free and anyone can do it.

Here’s how to switch your existing Instagram account to a business account:

• From your profile, tap the hamburger (three lines) menu icon in the upper-right corner.
• Tap Settings and privacy . Then, scroll down until you see the Account type and tools menu.
• Next, click Switch to a professional account to change the account you’re logged into into an Instagram business account.
• Tap Continue (you may need to tap it multiple times as Instagram previews the available features of a professional account).
• Select a Category and use the slider to choose whether to show it on your profile, then tap Done .
• Choose Business (unless it makes sense for you to choose Creator ), and tap Next .
• Use the slider to opt in or out of promotional emails from Instagram for professional accounts, then tap Next .
• Add or edit relevant contact details, then use the slider to choose whether to show your contact information on your profile, then tap Next (or tap Don’t use my contact info to skip this step).
• If you plan to connect your Instagram business account with a Facebook business page, follow the prompts to connect your account to your Facebook Page. This is technically optional, but it’s necessary in order to use Instagram shopping features or run ads on Instagram .
• Next, you’ll be prompted to add additional features to your account, like telling Instagram your goals, adding details to your portfolio, and growing your audience. If you want to save this for later, tap the X in the top left corner to close this window and return to your profile.

If you’re interested in making an Instagram account for business simply sign up for a new Instagram account , and convert it to an Instagram business account.

You can have up to five Instagram accounts , so go ahead and keep your personal Instagram account personal if that’s what you prefer. Learn more about the difference between Instagram business and creator accounts .

2. Add business information to your bio

In 150 characters or less, your Instagram bio should describe your brand and showcase your brand voice . We’ve got a full guide to creating an effective Instagram bio for business (complete with templates), but here’s a quick video to walk you through the basics:

Also be sure to make the most of the other components of your Instagram business profile:

• Profile pic: Most brands use their logo. Your profile photo displays as 110 x 110 pixels (cropped to a circle), but it’s stored at 320 x 320, so that’s the size you should upload.
• Link in bio: Link to your website, your latest blog post, a current campaign or a Link Tree .
• Contact information: If you didn’t add contact info during your account creation, you can do so at any time by tapping Edit profile . Instagram will then add a Contact button to your profile.
• Action buttons: If relevant, you can add a button that allows customers to book or reserve appointments or to order food. To use this feature, you need an account with one of Instagram’s partners . Tap Edit profile , then scroll down to Action Buttons.
• Story highlights and covers: Instagram Story highlights are another way to maximize your profile real estate by providing more information about your brand, products, or services. Organize Stories into saved collections, then add some polish with Highlight covers.

Create. Schedule. Publish. Engage. Measure. Win.

3. Connect your product catalog

To tag products in Instagram content, or to run certain kinds of Instagram ads, you need to create a product catalog. You can do this in Meta’s Commerce Manager.

• Head to Commerce Manager and click Start Now , then select Create a catalog and click Get started again.
• Select Ecommerce , then click Next.
• If you have a shop on an ecommerce platform like Shopify or BigCommerce, click Connect to an ecommerce platform and follow the prompts to create your catalog. Otherwise, click Upload product info , name your catalog and click Next.
• Click View catalog to open your catalog, then Add items to start adding products.

We’ve got a whole post on using Commerce Manager if you’d like more details on how this tool works.

4. Turn on Instagram shopping

Once your catalog is full of products, it’s time to turn on Instagram’s shopping features.

• Go to the Get started page.
• Select Get started .’
• Click Create a shop , then Get started , then Next.
• Review the pre-selected sales channels and add or subtract accounts as needed.
• Choose the account/sales channel you want to connect your shop to. If you’re already selling on Shopify or another partner platform, change your Checkout method to reflect this . When everything is set up, click Next.
• Next, choose the countries you want to ship your products to. Note that Instagram Shopping is not available everywhere. You can choose from available countries in the drop-down menu.
• Add in your business email . This is where you’ll get any communication about your Instagram Shop.
• Select your business portfolio or create a new one. Click Next .
• Select the catalog you want to use for your shop and click Next . To select a catalog, it must meet catalog eligibility requirements for shops. You can’t switch this catalog later. Note: If you don’t have a catalog already, you won’t see this step.
• Look over your shop details, review and agree to the Seller Agreement and click Finish setup to complete creating your shop.

We’ve got a full blog post explaining everything you need to know about Instagram Shopping if you want to focus on this particular aspect of using Instagram for business.

How to use Instagram for business: 8 strategies

Standing out as a business on Instagram can be, well, tough. Use these Instagram for business tips to make it easier.

1. Research your audience

A good social media strategy starts with a sound understanding of your audience.

Instagram’s audience demographics give you an overall picture of who uses the platform. For example, 18-34-year-olds represent the largest ad audience on the site.

However, that doesn’t mean your specific audience on Instagram will be made up of 18-to-34-year-olds. For example, looking at the audience insights for my own Instagram account, I can see that my audience skews older than the Instagram average:

You can find demographic information on your existing audience using Instagram Insights , Meta Business Suite , or Hootsuite Analytics . But, if you’re just getting started using Instagram for business, you might not have a large enough following to gain meaningful insights here yet.

In that case, take a look at the demographics of your audience on other social channels and of your existing customer base. While this won’t translate exactly to Instagram, it should give you a sense of who’s interested in your business and what you have to say.

Understanding your audience puts you in a better position to create targeted content and business captions for Instagram that resonate. Since audience research is an important foundation for your content strategy, we’ve got a whole post dedicated to helping you find your target market .

2. Figure out your content mix

Now that you know who your audience is, you need to determine what to share with them. Rather than posting random content whenever the mood strikes, you need to develop a content strategy that speaks to your audience and keeps them engaged, all while contributing to real business goals .

While you should certainly post some promotional content to get people excited about your products and drive sales, you also need to provide content that builds community and sparks engagement.

That might mean including user-generated content or other curated resources , sharing insider expertise about your industry, or joining in on a trending meme. (But tread carefully here—only join in on trends that are appropriate for your brand voice.)

i am wearing a disguise pic.twitter.com/HlWFQb8P22 — no name (@nonamebrands) October 31, 2022

Look for opportunities to develop themes or regular installments that you can build into a series. “Content buckets” allow you to check certain boxes without having to overthink creation. The more planning you do upfront, the better you’ll be able to produce regular content and respond to last-minute or unplanned events.

3. Schedule your content in advance

From Reels to Stories to posts, there are many options when it comes to Instagram content.

The best way to create a unified strategy is to schedule your content across all Instagram surfaces (and other social platforms) using a content calendar . Or, take it up a level and schedule all your content to publish automatically at the right time using a tool like the Hootsuite Publisher . Yes, you can even schedule Stories and Reels in advance.

The added advantage here is that you can create your content in dedicated blocks of time and schedule it to post at the best time for your audience . Even if that time is outside business hours, on the weekend, or in the middle of the night.

4. Tag products

When you share content about your products on Instagram, tagging makes it much easier for people to learn more or buy. You can tag up to 20 products in a photo feed post.

Source: Tory Burch

To tag products, create your Instagram post or Reel as usual. Then, on the final screen before posting, tap Tag products . You can tag products from your own shop or someone else’s, which creates great opportunities for collaboration and cross-promotion.

In Stories, you can tag products using the Product link sticker.

Source: Pat McGrath

5. Track your results (and learn from wins and losses)

With an Instagram for business account, you have access to the platform’s built-in analytics tools to help you understand how well different types of content perform.

There are several other analytics tools available, including Hootsuite’s , that can track longer time frames, automate reporting and make it easier to compare Instagram metrics across other social media platforms.

No matter which social media marketing tools you use, the important thing is to check in regularly to learn what kind of content resonates best with your target audience. You’ll start to see patterns about what generates the most engagement, as well as what kinds of social media content increase views beyond your existing follower base. ( Hint: Try Instagram Reels .)

Use these lessons to hone your content strategy over time.

6. Treat Instagram as a customer service channel

Success on Instagram requires you to engage with your followers rather than just blast content out and hope someone likes it. One important component of this two-way communication is monitoring your DMs for questions, comments, and customer service requests.

Instagram business accounts have access to a couple of DM features that make managing customer service easier on the platform. First, your inbox is divided into Primary and General tabs to make it easier to keep track of your messages. And second, you can create saved replies to commonly asked questions that you can access via keyboard shortcuts.

Hootsuite Inbox makes it even easier to manage your DMs by allowing you to assign messages to the appropriate team members . Or, create templated replies to common questions to save your team time and effort.

Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

7. Automate content creation

The average Instagram business account posts 1.55 times per day on the main feed.

That’s a lot of content!

Luckily, manual content creation is now a thing of the past. These days, it’s easy to speed up content creation processes like copywriting and graphic design with the help of generative AI tools .

OwlyWriter AI is Hootsuite’s latest generative AI tool, free to all Hootsuite users. Use OwlyWriter to generate quick social media captions , and get inspiration for your posts across platforms.

You can also leverage outside tools like ChatGPT, Dall-E, Midjourney, and more. But, because OwlyWriter is oh-so convenient in your Hootsuite dashboard, we recommend starting there. Check out our blog on the best AI content creation tools here .

Always remember, content generated by AI should always be seen as a starting point, not a finished product . Be sure to check over any AI generated content for accuracy, brand voice, style, and tone before posting.

OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.

8. Elevate your grid aesthetics

Looking to make your Instagram grid stand out from the crowd? With Hootsuite’s Instagram Grid integration , you can make a totally aesthetic Instagram grid in just a few clicks.

Here’s how it works:

• Seamless planning: Planning your grid layout has never been easier. With Instagram Grid, you can visualize how your posts will look together , ensuring a cohesive and visually appealing grid.
• Drag-and-drop simplicity: Want to rearrange your grid? No problem. With easy-to-use drag-and-drop functionality , you can experiment with different layouts until you find the perfect arrangement.
• Scheduled posts: Say goodbye to last-minute scrambling. With Hootsuite, you can schedule your grid posts in advance , ensuring that your grid remains active and engaging even when you’re busy.
• Curate like a pro: Discover and curate high-quality content right from the Hootsuite dashboard. Whether it’s user-generated content, AI hashtag suggestions , or trending topics, we’ve got the tools you need to keep your grid fresh and relevant.
• Track your success: With Hootsuite’s analytics dashboard, you can track engagement metrics and understand what resonates with your audience. Use these insights to refine your grid strategy and drive even more engagement.

FAQs about using Instagram for business

Is instagram for business free.

It’s free to set up an Instagram business account, promote your business, and even set up an Instagram shop.

The only fees for Instagram business accounts are ad costs if you choose to run Instagram ads , and selling fees if you use Commerce Manager to allow your customers to check out and complete their purchase within the Meta platform.

There is also no fee to use Instagram Shopping to tag products and direct users to your website to buy them.

What is the difference between personal and business Instagram?

The difference between personal and business Instagram accounts is pretty straightforward. Personal accounts are great for sharing your daily life and connecting with friends and family. But, if you’re running a business or want to promote or sell a product, a business account on Instagram offers tools like analytics, shopping, and advertising to help you reach your goals.

What is the best time to post on Instagram for business?

The best time to post on Instagram for your business depends on who you’re trying to reach and what you’re sharing. Mornings generally bring the most engagement for brand accounts, though certain industries, like real estate, retail, or entertainment accounts, may see more success posting in the evening.

Check out our comprehensive guide on the best times to post on every social network to learn more.

How does Instagram work for business?

By switching your personal profile to a business account, you unlock a treasure trove of tools to boost your business. Get free access to features like Instagram Insights, which lets you peek into who’s engaging with your business on Instagram, or Commerce Manager, which lets you tag and sell products directly on Instagram. It’s like having your own personal business assistant right at your fingertips!

What are the disadvantages of using Instagram for business?

While business Instagram accounts are a great way to sell products and be seen, there are a few drawbacks to consider.

First, increased competition among businesses on the platform can make it tough to secure organic reach. Second, managing a business account requires consistent effort, and eventually you may want to consider hiring a social media manager . Third, unlike personal accounts, where updates are more flexible, business profiles carry the weight of reputation and customer perception. Be sure to read up on managing social media crises before you get started.

Save time managing Instagram for business using Hootsuite. From a single dashboard, you can schedule and publish posts, carousels, Stories, Reels, and ads directly to Instagram — and engage your audience, measure performance, and handle all your other social media profiles. Try it free today.

Easily create, analyze, and schedule Instagram posts, Stories, Reels, and Threads with Hootsuite. Save time and get results.

Become a better social marketer.

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Hannah Macready is a freelance writer with 12 years of experience in social media and digital marketing. Her work has appeared in publications such as Fast Company and The Globe & Mail, and has been used in global social media campaigns for brands like Grosvenor Americas and Intuit Mailchimp. In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad.

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2022 Digital Trends Report

The Digital 2022 Global Overview Report by Hootsuite and We Are Social provides an in-depth look at the state of all things digital in 2022. It highlights the year’s key trends and stats that can guide businesses to make more informed decisions about where to spend their time and money online.

From reaching Gen Z to leveling up your social selling game, this guide has all the insights you need to create a well-informed social strategy now and in the future. It also covers the latest trends in digital advertising and internet use. Sell more, reach the right audience, and boost engagement by staying in the know.

Bookmark the report to reference key internet and social media statistics. Insights such as the most widely used social media networks, how often people spend on each one, and user demographics can help you build a data-driven plan tailored to your goals.

Get full access to the Digital Trends Report from Hootsuite and We Are Social now.

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• The latest trends in social media, social commerce, digital advertising, and social customer service.
• Social media statistics, including the top social media platforms, time spent on each social media network, and social media user demographics.
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• Global Instagram follower engagement rate 2024, by type of post

As of February 2024, the average Instagram business profile follower engagement with posts on a page was 2.18 percent. Overall, photo posts drew the highest level of engagement from page followers, having an interaction rate of 2.69 percent, while carousel posts (posts with multiple images or videos) generated a 1.16 percent engagement rate. In addition, the interaction rate for video posts on the social media platform was 2.21 percent.

Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type

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December 1, 2023 to February 29, 2024

Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication

Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.

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