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Welcome to Tourism and Events Queensland's Visual Gallery

This site has the ultimate collection of Queensland images, showcasing the diversity and splendour of this naturally beautiful State of Australia. Access to this site is available to travel and tourism industry professionals, media and anyone seeking professional images for use in the positive promotion of Queensland.

Check out queensland.com for travel inspiration.

Tourism Queensland Stands by Its Trademarks

Tourism Queensland® is a tourism development and marketing organization owned by the Queensland state in north-eastern Australia. Since its establishment in August 1979, it has been promoting Queensland’s tourism destinations nationally and internationally in partnership with industry, government and the community.

Tourism Queensland (TQ) pioneered the destination marketing approach in Australia, highlighting the many unique visitor experiences on offer in Queensland and working alongside a network of regional tourist organizations to support destination marketing and development. The organization is run like any top marketing entity, measuring success in terms of consumer recognition of the products it markets. It is this product based approach which makes TQ’s portfolio of registered trademarks so critical to its operations.

“Before 1992, we really did not understand the value of intellectual property (IP) protection. We had been running our ‘Beautiful One day, Perfect the Next’ campaign for some time and developing other branding, before we came in touch with a trademark specialist with a patent attorney firm here in Brisbane”, says the organization’s CEO.

The trademark attorney moved quickly to ensure that only one party – Tourism Queensland – could call these valuable assets their own. Essentially, his aim was to provide a legal monopoly over the logos and phrases which Australians and overseas tourists were increasingly associating with Queensland.

“Beautiful One Day – Perfect the Next”, “Where else but Queensland”, “Central Queensland – Take a real holiday”, “Queensland's Outback – Adventure out there”, “MACKAY - More than meets the eye!”, “Sunshine Coast since 1966 – Find your space”, “Tropical North Queensland – Change Your Latitude”, "Where Australia Shines" and Tourism Queensland’s own logo featuring the stylized “Q” are all registered across a variety of classes with IP Australia. The marks are also registered in several other countries.

“Now our trademark attorney is brought into the early stages of all new brand and campaign development. We make sure we have watertight protection and ownership, then we go out to the public with it. I think we are pretty innovative in this way, but it's quite natural once you realize just how valuable your intellectual property is”, TQ’s CEO notes.

Business Results

Tourism Queensland is a global leader in destination management employing well over 100 expert staff in their network of tourism offices across the country and overseas.

The organization has won countless awards from international film and video competitions, the Australian advertising industry and the tourism industry. The recent much-publicized “Best Job in the World” campaign won the prestigious Direct and PR Lions Grand Prix at the International Advertising Festival in Cannes and contributed to further raising Queensland’s name recognition globally. It is estimated that until June 2010, the campaign had generated an estimated AU$ 410 million worth of media exposure for Queensland domestically and internationally

IP as Frontline Marketing Tool

Associating catchy trademarks with the different destinations promoted by Tourism Queensland has proved the ideal marketing tool for this complex and successful organization, making its destinations and brands widely known: just tell any cabbie, anywhere in Australia, that you have just arrived from Queensland. Chances are your cabbie will lock eyes with you through the rear-view mirror and state, “Beautiful one day, perfect the next”.

July 29, 2009

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Queensland Tourism Industry Council (QTIC) is the peak industry body for tourism in Queensland, acting as “The Voice of Tourism”. We’re a not-for-profit, private sector, membership-based organisation representing the interests of Queensland’s tourism and hospitality industry.

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Tourism Queensland unveils new slogan

TOURISM Queensland's new global slogan will stick it up the other states, chairman says.

$5bn to develop new airport gateway

Flights unable to land in major Aussie city

Naked man ‘goes bananas’ on Virgin flight

TOURISM Queensland has unveiled its first global tourism tagline - Queensland, Where Australia Shines.

The $4.16 million brand will feature a new logo and will be rolled out across TV and radio, on social media campaigns and an iPhone ap.  

Ms Bligh said the brand was created by extensive research and industry consultation. “Tourism Queensland asked over 6000 Australians their views on holidays and destinations in Queensland,” she said. “Queensland, where Australia shines is something every Queenslander can own through their own shining moment and has enormous potential well beyond tourism.” The brand kicks off with a fare promotion with Virgin Blue, followed by a social media campaign. A Tourism Queensland spokesperson said the online component of the new tagline will not be another “Best Job” campaign.

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Qantas has announced its biggest airport infrastructure deal in its history, which is set to open up economic growth and tourism in one Australian state.

A dozen flights were unable to land in Brisbane this morning, leading to flight delays and cancellations with a knock on effect at other major airports.

A naked man reportedly ran down the aisle of a Virgin flight from Perth, knocking over a crew member and causing the plane to turn around.

The Queensland Cabinet and Ministerial Directory

Queensland begins tourism image review.

Published Monday, 16 November, 2009 at 11:35 AM

Minister for Tourism and Fair Trading The Honourable Peter Lawlor

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Visit the  Marketing matters (government network access required) website to find out about the Queensland Government's corporate identity, its role in maintaining and protecting our brand, and how it applies to you.

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Recognising First Nations tourism is at the heart of Queensland’s tourism industry, the initial report recommends underpinning future First Nations tourism policies with the Larrakia Principles and the Triple Bottom Line to ensure that tourism policies are appropriately scaffolded with strong First Nations foundations to promote the ongoing development and implementation of a sustainable Queensland First Nations tourism sector.

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Now in its 11th iteration, QTIC's Destination IQ 2023, which is proudly supported by the Queensland Government and Tourism and Events Queensland, is Queensland's foremost annual First Nation tourism conference.

Delegates and industry professionals from all backgrounds and from across the state gather to discuss opportunities, hear the latest trends and recognise First Nations tourism achievements. 

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Tourism Tropical North Queensland

As the Regional Tourism Organisation, Tourism Tropical North Queensland (TTNQ) brings together the industry and the community to drive the value of the visitor economy through destination marketing. Tropical North Queensland is one of the most diversely beautiful and powerful Australian tourism stories. Together we can unlock the story of the tropics and build tourism success as one of the country’s most thriving destinations. At TTNQ we are proud to market this region to the world through stories founded around reef, rainforest, Indigenous, outback, lifestyle and adventure.

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Ceo / board updates , corporate events calendar , strategic direction , campaigns , meet our team , great barrier reef resources , latest news.

Keep your finger on the pulse and stay up to date with our latest news.

May 2024 CEO Update

Team Tropical North Queensland held more than 7000 appointments to promote the destination in Melbourne last week at the Australian Tourism Exchange 2024. Our destination was represented at 48 booths with 86 delegates attending the four days of trade appointments and events, in addition to meetings with aviation partners and media.

What’s New in Cairns & Great Barrier Reef – May 2024

Jump on a jetski and whizz around Pajinka, the northern-most tip of Australia, with a First Nations-led jetski tour launching on 25 May. Pafetai Morseau from Badu Island has founded Cape York Jetski Tours to showcase the remote region’s culture and history as part of an action-packed jetski tour that can also take in the Torres Strait islands. Fishing and trips to remote art centres are among the options for the tours departing from Seisa in Cape York Peninsula.

Sustainability News in Cairns & Great Barrier Reef – May 2024

Tropical North Queensland is the most eco-certified destination in Australia with 72 active ecocertified companies and 27 businesses undertaking the process with Ecotourism Australia.

Tropical North Queensland’s events calendar is in full swing with 100 community heroes from across the country attending the world-first Savannah Sounds on the Reef featuring Sheppard and Lee Kernaghan at the Reef Magic pontoon on Saturday.

April 2024 CEO Update

The new Singapore Airlines A350 service touched down in Cairns this week bringing with it the opportunity to progress Tropical North Queensland’s international recovery.

March 2024 CEO Update

TTNQ has launched a Sustainability Leaders Group as part of our vision for Tropical North Queensland to be the leader in ecotourism in Australia and our mission for every visitor to leave our destination as a custodian of the region’s stories.

Tropical North Queensland offers $100 off tours

Visitors to Tropical North Queensland can enjoy $100 off hundreds of tours including Great Barrier Reef trips, scenic helicopter flights and guided rainforest adventures from today with the national launch of the Tropical Dollars campaign.

Palm Cove tops list of ‘Best Beaches in the World’

Described as the ‘epitome of a tropical paradise’ Tropical North Queensland’s Palm Cove has been crowned best beach in the world by Conde Nast Traveller magazine.

Tropical North Queensland resilience attracts business events

The resilience of Tropical North Queensland after record flooding in December has inspired corporations planning incentive events for international destinations this year to move their business to Cairns.

What’s New in Cairns & Great Barrier Reef – February 2024

Visitors welcomed back to the daintree on monday.

Independent day visitors can head north of the Daintree River from 5am on Monday 19 February to see the iconic view from the Alexandra Lookout and visit attractions such as the Daintree Discovery Centre.

Sustainability News in Cairns & Great Barrier Reef

Tropical North Queensland is the most eco-certified destination in Australia with 72 active eco-certified companies and 27 businesses undertaking the process with Ecotourism Australia.

February 2024 CEO Update

With Cape Tribulation still inaccessible, forward bookings in Port Douglas well down and Cairns still behind previous years, it is essential that everything gets thrown at helping Tropical North Queensland tourism operators who face a very tough end of summer season.

Great Barrier Reef Drive opens today

The iconic Great Barrier Reef Drive opened at 8am today (Saturday January 20) providing a coastal route to Port Douglas and Daintree in addition the daily ferry service from Cairns and the scenic inland route via Mareeba and Mount Molloy.

Tourism Recovery Officer begins work

Tourism Tropical North Queensland has appointed Fiona Nicholl to the Tourism Recovery Officer role funded by the Federal and State Governments through the Disaster Recovery Funding Arrangements.

January 2024 CEO Update

Tourism Tropical North Queensland has been advocating for industry support since 10 December when Tropical Cyclone Jasper was looming and to date we have done more than 40 media appearances to let decision-makers and visitors know where help is needed.

How to get to Port Douglas for a summer break

Scenic boat transfers between Cairns and Port Douglas for just $50 and a stunning inland drive are the easiest way to get to Port Douglas for the summer break you’ve been waiting for.

Tourism works to keep community and visitors safe

Tourism Tropical North Queensland (TTNQ) Chief Executive Officer Mark Olsen said the organisation’s immediate focus was to keep the community and visitors safe.

Content grants to showcase business event offerings

Fourteen business event suppliers of Business Events Cairns & Great Barrier Reef have received grants of up to $5,000 each to produce new content or update their website performance as part of the Create Great Program.

China Eastern announces seasonal services to Cairns

China Eastern Airlines will operate seasonal services from Shanghai to Cairns bringing Chinese visitors directly into the region for the Chinese New Year celebrations in 2024 and injecting up to $3 million into the local economy.

TNQ operators awarded

Tropical North Queensland operators took home 14 wins across 10 categories at the Queensland Tourism Industry Council’s Queensland Tourism Awards ceremony at the Cairns Convention Centre on Friday night.

TTNQ launches global campaigns to boost visitation

Tourism Tropical North Queensland (TTNQ) has launched its first global trade campaigns for the ‘Cairns & Great Barrier Reef’ brand partnering with Expedia and Trip.com for activity in seven key international markets

November 2023 CEO Update

Tourism Tropical North Queensland has launched our first global trade campaigns for the Cairns & Great Barrier Reef brand partnering with Expedia and Trip.com for activity in seven key international markets. The global campaigns are among more than 20 campaigns utilising the Federal Government’s $15 million International Tourism Recovery Program funding.

Tropical North Queensland to host Australia Next

Tourism Australia’s signature incentive showcase will return in 2024 with the event, normally held every two years, to be held in Tropical North Queensland, as Australia continues to rebuild a strong pipeline of international business events.

Great Barrier Reef gives birth to next generation of corals

Researchers, tourism operators and Traditional Owners are poised to analyse the next generation of corals on the Great Barrier Reef after the start of the annual coral spawn was recorded last night (November 2) on Moore Reef, 47km east of Cairns.

Tropical North Queensland celebrates tourism excellence

The Tropical North Queensland tourism industry celebrated a year of record achievement at the 2023 Expedia Group TNQ Tourism Industry Excellence Awards at the Cairns Convention Centre on last night (27 October).

TTNQ Events & Meetings

Pop these important dates into the calendar to attend upcoming events, trade conferences and workshops.

Corporate Events

Global Sustainable Tourism Summit 2024

My Queensland TNQ Tourism Conference

TTNQ Member Networking – August

TTNQ Member Networking – October

TTNQ 2024 Annual General Meeting

Regional events, ttnq major funding partners, ttnq partners & sponsors.

Accessibility

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Tropical North Queensland Accessibility Statement

Accessibility Statement

• tourism.tropicalnorthqueensland.org.au
• June 2, 2024

Compliance status

We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.

If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:

Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.

These adjustments are compatible with all popular screen readers, including JAWS and NVDA.

Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.

Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported in our website

• Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
• Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
• Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
• ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
• Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
• Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Additional UI, design, and readability adjustments

• Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
• Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
• Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
• Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
• Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
• Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
• Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.

Browser and assistive technology compatibility

We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to

• Latest news

New campaign encourages people to choose tourism for a career

High school students, school leavers and mature-aged workers are being encouraged to ‘join the crew’ and discover a career in the Queensland tourism industry.

The newly launched Choose Tourism campaign highlights the exciting and rewarding nature of a job in tourism, as well as the unique travel, friendship and flexibility benefits of the industry.

The campaign features five videos showcasing a day in the life of tourism workers, including:

• Tour guide Jared at Skyrail Rainforest Cableway (Tropical North Queensland)
• Deckhand Max at Cruise Whitsundays
• Resort host Holly at Qualia (Whitsundays)
• Apprentice chef Amy at Kiyomi (Gold Coast)
• Venue Manager Savannah at Madame Wu (Brisbane)

The Choose Tourism campaign is funded $1.4 million by the Australian Government through Austrade and is being delivered in partnership with the Queensland Tourism Industry Council (QTIC).

Developing a future workforce for tourism is a priority area in THRIVE 2030, Australia's national strategy for the long-term sustainable growth of the visitor economy.

Currently, Queensland’s tourism, hospitality and events industry is looking to fill more than 4,100 job vacancies.

There are a diverse range of careers that fall under the banner of tourism and hospitality, from scuba instructors, stage managers, accountants and event planners to travel agents, chefs, wildlife attendants and hotel concierge staff.

There are a range of training options, from on-the-job training to certificates, diplomas and undergraduate degrees to help get you qualified for jobs that can be exciting, enabling you to see some amazing locations, meet new people and enjoy flexible hours.

There are tourism jobs to suit all ages and personality types, including university students looking for temporary work, teenagers planning a more permanent career and older people looking for a career change.

A Mature Australians Careers Transition and Employment Seminar Series will be held in May/June in Cairns, the Whitsundays, Sunshine Coast, Gold Coast and Brisbane, to show older workers how they can take up a tourism career.

Tourism is a $31 billion industry in Queensland, directly and indirectly employing 260,000 Queenslanders – or 1 in 12 of all people employed in the state.

Attracting more talented workers helps the state achieve its Towards Tourism 2032 vision for Queensland to be Australia’s destination of choice, reaching $44 billion in visitor spend per year.

View the refreshed tourism careers website to support jobseekers with more information at www.tourismcareers.com.au .

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Kelis Is Heading to Australia For a Keynote at Bigsound 2024

The "Milkshake" singer will deliver "an honest conversation on the importance of being authentic and her fearless approach to transformation."

By Lars Brandle

Lars Brandle

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Twenty One Pilots Fly to No. 1 In Australia With 'Clancy'

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View this post on Instagram A post shared by BIGSOUND (@bigsound)

Set for Sept. 3 – 6 in Brisbane, the 2032 Olympic city, Bigsound’s conference and showcase extravaganza “lights up the heart of the Fortitude Valley each year with a flurry of music lovers, brilliant minds and world class performers,” comments Kris Stewart, CEO of QMusic and Bigsound, which is teaming up with QLD Music Trails to bring Kelis to Australia.

“It’s a pleasure to get to partner with QLD Music Trails,” adds Stewart,” to bring to the city someone who encompasses all these things and more, Kelis, for what will undoubtedly be an incredible Keynote speech and festival performance.”

Kelis has landed seven songs on the Billboard Hot 100, led by Tasty cut “Milkshake,” one of many early recordings she created with The Neptunes’ Pharrell and Chad Hugo. “Milkshake” peaked at No. 3.

Also, five Kelis albums have impacted the Billboard 200 chart, including a top 10 for 2006’s Kelis Was Here , which peaked at No. 10.

At the 2024 edition of Bigsound, Kelis joins previously announced keynote speaker Amy Taylor, singer with ARIA Award-winning punk rock act Amyl & The Sniffers, plus a lineup of international speakers including Korda Marshall (Mushroom Group), Bradly Palmer (Concord Music Publishing), Elliott Lefko (AEG / Goldenvoice).

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