world tourism day wikipedia

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More than 40 years celebrating this important economic sector

Tourism is one of the world’s most important economic sectors. It employs one in every ten people on Earth and provides livelihoods to hundreds of millions more. For some countries, it can represent over 20 percent of their GDP.

It allows people to experience some of the world’s cultural and natural riches and brings people closer to each other, highlighting our common humanity.

Tourism is an essential pillar of the  2030 Agenda for Sustainable Development  and the commitment to our Sustainable Development Goals, especially  goals 8 ,  12 , and  14 . It serves as a first  entry point to the world of work , especially for women, youth, migrant workers, and rural populations in developing and least developed countries (LDCs). Women represent a majority of the tourism sector workforce, while half of that workforce is under 25 years of age. Moreover, in many parts of the world, the protection of biodiversity and conservation rely heavily on the tourism sector and the revenue it generates.

The constant growth of the tourism sector during the last six decades reflects more progressive access to tourism thanks to the decline in the cost of transport and the world-wide growth of the middle classes. The recognition of the right to holidays in the Universal Declaration of Human Rights, and the improved adoption of labor rights in many countries have also supported its development. These factors also serve as a backdrop for the resilience shown by tourism in recent years. The sector has experienced almost uninterrupted growth despite challenges such as the global economic crisis and natural disasters.

The many important contributions of tourism encouraged the   UN World Tourism Organization  ( UNWTO ) to institute World Tourism Day in a meeting that took place in Spain, commencing the first celebration of the observance in the year 1980. This date was chosen to coincide with an important milestone in world tourism: the 10th anniversary of the adoption of the UNWTO Statutes on 27 September 1970.

Afterwards, during its 70th session in 2015, the United Nations General Assembly designated 2017 as the International Year of Sustainable Tourism for Development (resolution  A/RES/70/193 ), in which it encouraged support for sustainable tourism as a means of promoting and accelerating sustainable development, especially poverty eradication.

History: 44 years - 44 themes

• What and When Is World Tourism Day?

World Tourism Day is an annual event observed by the United Nations World Tourism Organisation (UNWTO) on September 27. The idea of commemorating World Tourism Day on September 27 of every year was proposed by the late Ignatius Amaduwa Atigbi of Nigeria. The purpose of establishing World Tourism Day is to make the international community aware of the role of tourism and its impact on the social, political, economic, and cultural values of people around the world. The event seeks to address the global challenges highlighted in the 2030 Agenda for Sustainable Development and to discuss how the tourism industry contributes towards the achievement of the Sustainable Development Goals. The color of the event is blue.

History of World Tourism Day

The UNWTO General Assembly instituted World Tourism Day in September 1979 during its third session in Torremolinos, Spain. The Assembly chose to celebrate the international event on September 27 because the date coincides with a significant milestone in global tourism: the adoption of the UNWTO Statutes in 1970. The timing is also crucial to the tourism sector because it comes at the beginning of the high season in the southern hemisphere and the end of the season in the northern hemisphere.

The first World Tourism Day celebrations were held in 1980, and the theme of the event was "Tourism's contribution to the preservation of cultural heritage and to peace and mutual understanding." Since then, the UNWTO has observed World Tourism Day annually under a different theme selected by its General Assembly. In October 1997 the Assembly resolved to appoint a country to partner with the organization and host the event each year. The first country to host the event under the new protocol was Mexico. Six years later, in 2003, the UNWTO General Assembly agreed to follow a geographical order when designating a host country for the celebrations.

Celebrating World Tourism Day

World Tourism Day is strictly a UN observance hence it is not a public holiday in any country. The UNWTO invites all the stakeholders in the tourism sector as well as other interested parties to observe the day and participate in the special celebrations organized in their respective countries. People are also encouraged to visit both local and international destinations on this day to promote global tourism. The official event is held in a designated host country, and it is chaired by the Secretary-General of the UNWTO who is responsible for issuing a special message based on the theme of the celebrations each year to commemorate the occasion.

World Tourism Day 2018

In 2017, the official World Tourism Day celebrations were held in Doha, Qatar, under the theme "Sustainable Tourism: a Tool for Development." In 2018, the occasion is set to be held in Budapest, Hungary. The theme of this year's event is "Tourism and the Digital Transformation." Currently, the world is becoming digitized, and we are in an era where technology is impacting every aspect of our lives. One of the industries that is most affected by this transformation is the tourism sector, and all stakeholders are asked to come together and find solutions that will help the industry cope with the changes.

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World Tourism Day 2024: Date, Theme And History

Image: Pexels

26 September 2024

Tourism, a key sector in the world that has experienced continued expansion and diversification, has become a fast growing and one of the most important economic sectors in the world, to celebrate this ever growing sector, the world celebrates world tourism day on 27th september every year, inaugurated by the un in 1980, world tourism day aims to raise awareness of the positive role tourism can play in fostering understanding and peace among different cultures.

Image: Unsplash

This year, the United Nations World Tourism Organization (UNWTO) announced "Tourism and Peace" as the theme for World Tourism Day

According to the un, tourism is one of the world's most important economic sectors. it employs one in every ten people on earth and provides livelihoods to hundreds of millions more, the day encourages people worldwide to explore the beauty and diversity of our planet while recognising the responsibilities that come with it, tourism not only allows us to discover new places but also bridges cultural gaps, promotes peace and contributes significantly to local economies , it also creates environmental awareness and highlights the importance of sustainable tourism practices to protect our planet for future generations, furthermore, world tourism day promotes the idea that travel can be a powerful instrument for peace and understanding, various countries host celebrations, discussions, and events, including eco-tourism festivals, seminars, and promotional campaigns to encourage responsible travel, check more stories.

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World Tourism Day 2024: Celebrating The Role Of Travel In Global Peace & Unity

Updated Sep 25, 2024, 12:40 IST

The History of World Tourism Day

World Tourism Day Host Country for 2024: Georgia

World Tourism Day 2024 Theme: Tourism and Peace

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About World Tourism Day

World Tourism Day is an annual celebration of the global tourism industry, recognized every year on September 27th. This special day provides an opportunity to reflect on the importance of tourism, its impact on the world, and to raise awareness about the benefits of responsible and sustainable tourism practices.

What is World Tourism Day?

World Tourism Day was established by the United Nations World Tourism Organization ( UNWTO ) in 1980. The purpose of this day is to raise awareness about the importance of tourism and its impact on the global economy, cultural exchange, and environmental sustainability. Each year, World Tourism Day has a different theme, highlighting various aspects of tourism and its benefits.

Every year, the UNWTO selects a specific theme for World Tourism Day. The theme is chosen to reflect current trends and challenges facing the tourism industry, and to promote new initiatives and ideas for the future. In 2021, the theme for World Tourism Day was "Tourism for Inclusive Growth," highlighting the importance of creating sustainable tourism opportunities that benefit all members of society, including those in marginalized and vulnerable communities.

When is World Tourism Day?

Tourism is one of the world's largest industries, contributing to economic growth, job creation, and cultural exchange. It is a powerful tool for promoting peace, understanding, and cooperation among nations. World Tourism Day provides an opportunity to recognize the immense potential of tourism as a force for good and to raise awareness about the challenges facing the industry.

The Importance of World Tourism Day

World Tourism Day is observed annually on September 27th. This day is an opportunity for everyone to come together to celebrate the transformative power of tourism and its ability to create a better world.

One of the primary goals of World Tourism Day is to raise awareness about the social, cultural, and economic benefits of tourism. Travel and tourism are among the world's largest industries, generating significant income and employment opportunities in many countries around the world. In fact, according to the UNWTO, the tourism sector accounts for around 10% of global GDP and employs one in ten people worldwide.

But beyond the economic benefits, tourism also plays a vital role in promoting cross-cultural understanding, fostering peace and tolerance, and preserving cultural heritage. Tourism can also help to promote sustainable development, protect natural resources, and support local communities by providing income and employment opportunities.

When it comes to celebrating World Tourism Day, there are a variety of activities and events taking place around the world. Some countries organize tourism fairs and exhibitions, while others hold conferences, seminars, and workshops focused on promoting responsible tourism practices. In recent years, there has also been a growing trend of digital events, including webinars, online forums, and social media campaigns.

One of the most significant achievements of World Tourism Day has been its role in promoting sustainable tourism practices. As more and more people travel, it's essential to ensure that tourism is managed in a way that respects local communities and the environment. The UNWTO has developed a set of guidelines for sustainable tourism, known as the Global Code of Ethics for Tourism, which encourages tourists to be responsible and respectful when traveling.

Some of the key principles of the Global Code of Ethics for Tourism include respecting local customs and traditions, protecting the environment, supporting local communities, and promoting cultural understanding. By adhering to these principles, tourists can help to ensure that tourism continues to benefit local communities and the environment while promoting social and cultural diversity.

Tourism is one of the world's largest industries, and it has the potential to create enormous benefits for both people and the planet. It contributes to economic growth, job creation, and cultural exchange, and it is a powerful tool for promoting peace, understanding, and cooperation among nations. However, the COVID-19 pandemic has had a significant impact on the tourism industry, with many businesses and communities struggling to survive.

Despite the challenges posed by the pandemic, World Tourism Day presents an opportunity to rethink and transform tourism into a more sustainable and resilient industry. The celebration of this day highlights the importance of tourism and its potential to create a better future for all.

World Tourism Day is celebrated in various ways worldwide, including cultural festivals, food fairs, adventure sports, and nature walks. These activities showcase the unique features of different destinations, promote local businesses, and encourage sustainable tourism practices. They also provide an opportunity for tourists and locals to come together and experience the diversity of cultures and traditions that make our world so fascinating.

World Tourism Day is a crucial event that celebrates the importance of tourism and its impact on the world.

This Day is an occasion to celebrate the power of travel and tourism in creating a better world. It is an opportunity to raise awareness about the benefits of tourism and its potential to promote economic growth, cultural exchange, and environmental sustainability. As we celebrate this day, we must also recognize the challenges facing the tourism industry and work together to promote sustainable tourism practices that benefit both people and the planet.

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World Tourism Day 2024: Know the date, history, significance, and theme

World tourism day 2024: world tourism day, established in 1980 by the unwto, celebrates the global impact of tourism. this year, georgia will be hosting this year's celebration..

World Tourism Day, September 27: Tourism is a vital industry that contributes to the economic growth of nations, creates employment opportunities, and fosters cultural connections among people from different backgrounds.

World Tourism Day is a global event dedicated to celebrating the significance of tourism in promoting cultural exchange, economic development, and international understanding.

This day celebrates the diverse experiences that tourism offers and commits to making travel more inclusive, sustainable, and beneficial for all; here’s all you need to know about the day.

World Tourism Day 2024: Date and Theme

World Tourism Day, established in 1980 by the UNWTO, celebrates the global impact of tourism and raises awareness about its economic, social, and cultural significance.

The date, September 27, was chosen to commemorate the adoption of UNWTO statutes in 1975; This year, the day will be observed on Friday, September 27, 2024. 

The theme for World Tourism Day 2024 is “ Tourism and Peace ,” which will highlight the association between tourism and world peace, with the United Nations emphasising the significance of comprehending diverse cultures and encouraging sustainable tourism.

World Tourism Day: Significance and Celebrations

World Tourism Day is a global event that celebrates the role of tourism in bridging cultural gaps, enhancing mutual understanding, and driving economic development.

It focuses on responsible tourism practices, celebrating diverse cultural heritage, and addressing environmental sustainability and fair distribution of benefits.

Events include seminars, workshops, and conferences on the theme of the year, cultural festivals, exhibitions, and public performances.

Educational campaigns and community outreach activities raise awareness about responsible travel, supporting local economies, and protecting natural environments.

• World Tourism Day

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World Tourism Day 2024: Date, history, significance and theme

The theme for this year, “tourism and peace,” emphasizes the power of travel to promote understanding among diverse communities and contribute to a more harmonious world..

World Tourism Day 2024 Date: World Tourism Day 2024 will be celebrated globally on September 27th, spotlighting the critical role tourism plays in fostering cultural exchange, economic development, and global peace. The theme for this year, “Tourism and Peace,” emphasizes the power of travel to promote understanding among diverse communities and contribute to a more harmonious world.

History of World Tourism Day World Tourism Day was first established in 1980 by the United Nations World Tourism Organization (UNWTO). The date, September 27, was chosen to mark the adoption of the UNWTO’s statutes in 1970. Since then, the annual event has aimed to raise awareness about the social, cultural, and economic importance of tourism worldwide.

Significance of World Tourism Day This international observance is significant for promoting sustainable tourism practices that benefit both travelers and host communities. The 2024 theme focuses on tourism’s potential to bridge cultural gaps, create jobs , and strengthen local economies, all while fostering peace. Countries across the globe will host conferences, workshops, and cultural performances, encouraging collaboration to ensure that tourism continues to grow responsibly and inclusively.

Host Country for World Tourism Day 2024: Georgia

In 2024, Georgia will serve as the host country for World Tourism Day, offering a platform to highlight its rich cultural heritage, breathtaking landscapes, and dedication to sustainable tourism. Nestled between Europe and Asia, Georgia boasts a diverse geography, from the towering peaks of the Caucasus Mountains to the scenic vineyards of Kakheti and the serene Black Sea coastline.

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World tourism day: history, significance, theme; here's all you need to know.

World Tourism Day, celebrated on September 27, highlights tourism's role in global peace and economic growth. The 2024 theme is "Tourism and Peace," emphasizing cultural understanding. Georgia will host the event. In India, celebrations will be held at Vigyan Bhawan, New Delhi, with Vice President Jagdeep Dhankhar as the chief guest.

History of World Tourism Day

World tourism day significance, theme for 2024: "tourism and peace".

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World Tourism Day 2024: Date, History, Significance And All You Need To Know

World tourism day is observed every year on september 27th to showcase the importance of tourism in enhancing cultural awareness and advocating for sustainable behaviors. let us delve into more details about the celebration of the day..

Every year on September 27th, people around the globe celebrate World Tourism Day to highlight the significance of tourism and its wide-ranging effects on society, culture, and the economy. The goal of the day is to promote a tourism industry that is more sustainable and fair for the coming generations. This year, the focus of World Tourism Day is on the link between tourism and global peace, emphasizing the significance of embracing diverse cultures and encouraging sustainable tourism. History Of World Tourism Day World Tourism Day marks the establishment of the UNWTO's statutes in 1970. Every year, the event showcases a particular theme that emphasizes different aspects of tourism, such as sustainability and responsible travel in recent years. Nations across the globe participate in conferences, trade shows, and local events to highlight the importance of tourism in encouraging global collaboration and advocating for sustainable practices that are mutually beneficial for tourists and local residents. The day is filled with different activities such as cultural shows, educational programs, and workshops to promote the advantages of tourism.

Significance Of World Tourism Day Inaugurated by the United Nations in 1980, World Tourism Day functions as a way to highlight the important role tourism plays in fostering understanding and peace between different cultures. It calls for governments, businesses, and communities to focus on sustainable practices that support local economies and protect natural and cultural heritage. This event not just raises awareness about the benefits of tourism, but also fosters cooperation among those involved to ensure that the industry's expansion is in line with sustainability objectives.

World Tourism Day 2024: Theme

Every year, the UNWTO chooses a particular theme to tackle present trends and issues in the tourism industry, highlighting the significance of backing local economies and informing tourists and industry players about responsible traveling. This year's festivities emphasize the strong link between tourism and peace. Sustainable tourism can positively impact communities by generating employment opportunities, fostering diversity, and bolstering the financial health of local areas. Tourism helps lessen tensions and promote a more peaceful world by encouraging cultural understanding and appreciation.

Jodhpur, Rajasthan: Union Minister Gajender Singh Shekhawat says, "Tomorrow is World Tourism Day, and just as there are immense possibilities for tourism globally, the G20 countries have committed in their meetings to develop tourism economies by focusing on sustainable tourism.… pic.twitter.com/9NjxWp9HqA — IANS (@ians_india) September 26, 2024

World Tourism Day 2024: Host Country

In 2024, Georgia is set to be the location for World Tourism Day. The event will highlight the country's vibrant culture, beautiful scenery, and dedication to eco-friendly initiatives. Georgia is famous for its varied geography, which includes the snow-covered peaks of the Caucasus Mountains, vineyards in Kakheti, and the beautiful Black Sea coastline. Tourists have the opportunity to discover ancient cities such as Tbilisi, known for its picturesque cobblestone streets, lively arts community, and a mix of traditional and modern buildings, as well as UNESCO World Heritage Sites like the ancient rock-carved town of Uplistsikhe. Known for its welcoming nature and rich culinary traditions, Georgia is renowned for its distinct wines, some of the oldest in existence, crafted through age-old techniques. The nation focuses on sustainable tourism by implementing eco-friendly projects and conservation actions to protect its natural beauty and biodiversity. Georgia showcasing how tourism can encourage cultural interaction, financial development, and environmental protection on World Tourism Day.

Let's welcome the "Tourism and Peace" spirit as we mark World Tourism Day on September 27. Promoting sustainable tourism practices helps improve the welfare of global communities and nurtures a more harmonious and connected global community. This day provides a chance for tourists and members of the tourism industry to unite, appreciate the beauty of our planet, and advocate for sustainable tourism, allowing future generations to also experience it.

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World Tourism Day

September 27, 2024

Empowering Sustainable Growth through Tourism

Tourism plays a pivotal role in fostering economic growth, particularly in emerging markets. As a labor-intensive industry, it generates millions of jobs, promotes cultural exchange, and drives investment across various sectors, including agriculture, construction, and retail. In celebration of World Tourism Day, IFC highlights its commitment to promoting sustainable and inclusive tourism projects that contribute to economic resilience and environmental stewardship.

Through investment in the private sector and collaboration with governments, financial institutions and sector organizations, IFC works to support tourism projects that drive economic resilience, especially in the countries and regions affected by global development challenges. In addition to financing tourism in emerging markets, recent initiatives include investments in supporting responsible tourism infrastructure, augmenting sustainable capacity for local businesses, and promoting strategic marketing to attract high-value tourism markets. By integrating sustainability and innovation, IFC is ensuring that tourism not only recovers but thrives, creating lasting benefits for local communities and ecosystems.

Examples of IFC’s work in Tourism

Provided Sustainability Linked Loans and Bonds , as Green and Blue Loans to hotel companies committed to achieving higher environmental protection and resource efficiency targets.

Create an enabling environment by proposing policy reforms in coordination with the World Bank that will unlock private sector participation in the tourism market.

Developed advisory programs to support hotel developers and operators enhancing their local supply chains and better manage their relationships with the local community and other key stakeholders.

Support national governments through advisory programs on tourism-related policies and market positioning.

Provide the EDGE (Excellence in Design for Greater Efficiencies) service to hotel developers to introduce reliable way to save on utility bills while reducing a project’s carbon footprint.

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All about World Tourism Day; history, origins, theme and host country of 2024

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World Tourism Day, celebrated annually on September 27 since 1980, highlights tourism's role in connecting people and boosting economies. This year, Georgia hosts the event with the theme 'Tourism and Peace,' emphasizing tourism's … Read more

World Tourism Day, celebrated annually on September 27 since 1980, highlights tourism's role in connecting people and boosting economies. This year, Georgia hosts the event with the theme 'Tourism and Peace,' emphasizing tourism's potential to foster cultural understanding and economic development for global peace. Read less

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World Tourism Day, celebrated annually on September 27 since 1980, highlights tourism's role in connecting people and boosting economies. This year, Georgia hosts the event with the theme 'Tourism and...

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World Tourism Day 2024: Date, Theme, History, and Significance

World tourism day, celebrated on september 27th each year, highlights the significance of tourism in fostering cultural understanding and promoting sustainable practices. in 2024, the theme focuses on the vital connection between tourism and world peace, urging travelers and industry stakeholders to embrace responsible tourism. with georgia as the host country, this year's celebration showcases the rich cultural heritage and natural beauty of the region. join the global community in recognizing the impact of tourism and its potential to create a more sustainable and harmonious world..

Georgia is the 2024 World Tourism Day host country (Image: Canva)

World Tourism Day is celebrated annually on September 27th, recognizing the importance of tourism and its social, cultural, and economic impact worldwide. The day aims to foster a more sustainable and equitable tourism industry for future generations. This year, World Tourism Day focuses on the connection between tourism and world peace, with the United Nations highlighting the importance of understanding different cultures and promoting sustainable tourism.

History of World Tourism Day:

World Tourism Day commemorates the adoption of the UNWTO's statutes in 1970. Each year, the event features a theme that highlights various aspects of tourism, with recent focuses on sustainability and responsible travel. Countries worldwide engage in conferences, exhibitions, and community activities to emphasize tourism's role in fostering international cooperation and promoting sustainable practices that benefit both travelers and host communities. The day is marked by various events, including cultural performances, educational initiatives, and workshops aimed at raising awareness about the benefits of tourism.

The Significance of World Tourism Day:

Established by the United Nations in 1980, World Tourism Day serves as a reminder of tourism's vital role in promoting understanding and peace among cultures. It urges governments, businesses, and communities to prioritize sustainable practices that benefit local economies while preserving natural and cultural heritage. This celebration not only promotes awareness of the positive impacts of tourism but also encourages collaboration among stakeholders to ensure the industry's growth aligns with sustainability goals.

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The Theme for 2024: "Tourism and Peace":

Each year, the UNWTO selects a specific theme to address current trends and challenges in the tourism sector, emphasizing the importance of supporting local economies and educating both tourists and industry stakeholders about responsible travel. This year’s celebration highlights the deep connection between tourism and peace. Sustainable tourism has the power to transform communities by creating jobs, promoting inclusivity, and strengthening local economies. By fostering cultural understanding and appreciation, tourism can reduce tensions and contribute to a more harmonious world.

Host Country for 2024: Georgia:

In 2024, Georgia will host World Tourism Day, showcasing its rich culture, stunning landscapes, and commitment to sustainable practices. Known for its diverse geography, Georgia features the snow-capped peaks of the Caucasus Mountains, lush vineyards in Kakheti, and the picturesque Black Sea coastline. Visitors can explore historic cities like Tbilisi, renowned for its charming cobblestone streets, vibrant arts scene, and a blend of old and new architecture, along with UNESCO World Heritage Sites such as the ancient rock-hewn city of Uplistsikhe.

Famous for its warm hospitality and culinary heritage, Georgia is particularly noted for its unique wines, among the oldest in the world, produced using ancient methods. The country emphasizes sustainable tourism through eco-friendly initiatives and conservation efforts aimed at preserving its natural beauty and biodiversity. As Georgia welcomes travelers for World Tourism Day, it exemplifies how tourism can foster cultural exchange, economic growth, and environmental stewardship.

Also Read: World Tourism Day: 10 Must-Explore Beautiful Places in Georgia

As we celebrate World Tourism Day on September 27, let’s embrace the spirit of "Tourism and Peace." Supporting sustainable tourism practices contributes to the well-being of communities worldwide while fostering a more peaceful and interconnected world. This day offers an opportunity for travelers and tourism stakeholders to come together, celebrate our planet's beauty, and promote responsible tourism, ensuring future generations can enjoy its rich cultural and natural diversity.

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World Tourism day 2020: Global Community Unites to Celebrate “Tourism and Rural Development”

• All Regions

The 2020 edition of World Tourism Day will celebrate the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.

Celebrated on 27 September with the theme of “ Tourism and Rural Development ” , this year’s international day of observation comes at a critical moment, as countries around the world look to tourism to drive recovery, including in rural communities where the sector is a leading employer and economic pillar .

The 2020 edition also comes as governments look to the sector to drive recovery from the effects of the pandemic and with the enhanced recognition of tourism at the highest United Nations level. This was most notably illustrated with the recent release of a landmark Policy Brief on tourism from UN Secretary-General Antonio Guterres in which he explained that “for rural communities, indigenous peoples and many other historically marginalized populations, tourism has been a vehicle for integration , empowerment and generating income.”

Historic International Cooperation

All around the world, tourism empowers rural communities, providing jobs and opportunity, most notably for women and youth

For the first time in the 40-year history of World Tourism Day, the official celebration will not be hosted by a single Member State of the United Nations specialized agency. Instead, nations from the MERCOSUR Member States (Argentina, Brazil, Paraguay and Uruguay, with Chile joining as Member Associate status) will serve as joint hosts. This co-hosting agreement exemplifies the spirit of international solidarity that runs through tourism and which UNWTO has recognized as essential for recovery.

UNWTO Secretary-General Zurab Pololikashvili said: “All around the world, tourism empowers rural communities, providing jobs and opportunity, most notably for women and youth. Tourism also enables rural communities to hold onto their unique cultural heritage and traditions, and the sector is vital for safeguarding habitat and endangered species. This World Tourism Day is a chance to recognize the role tourism plays outside of major cities and its ability to build a better future for all.”

Rural areas hit hard by COVID-19

For countless rural communities around the world, tourism is a leading provider of employment and opportunities. In many places, it is one of the few viable economic sectors . Moreover, development through tourism can also keep rural communities alive. It is estimated that by 2050, 68% of the world population will live in urban areas, while 80% of those currently living in ‘extreme poverty’ live outside of towns and cities.

The situation is particularly hard for youth: young people in rural communities are three times more likely to be unemployed than older adults. Tourism is a lifeline , offering young people a chance to earn a living without having to migrate either within their home countries or abroad.

World Tourism Day 2020 will once again be celebrated by UNWTO’s Member States in all global regions as well as by cities and other destinations and by private sector organizations and individual tourists. It comes as communities in rural areas also struggle with the impacts of the COVID-19 pandemic. These communities are usually much less-prepared to deal with the short and longer-term impacts of the crisis. This is due to a number of factors, including their aging populations, lower income levels and the continuing ‘digital divide’. Tourism offers a solution to all of these challenges.  

Related Links

• Download PDF
• UNWTO: World Tourism Day
• Sustainable development
• United Nations Secretary-General Policy Brief: COVID-19 and Transforming Tourism

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