fair trade tourism definition

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What is Fair Trade Tourism?

Fair Trade Tourism is a non-profit organisation promoting best-practice responsible tourism in Africa. They spread awareness about responsible tourism to travellers, assist tourism businesses to operate more sustainably and facilitate the Fair Trade Tourism certification and memberships programmes.

Its certification label stands for fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.

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Pursuing Fairness in Tourism: Fair Trade, Transparency, and What We Can Do

We journey to different corners of the world to enrich our lives with diverse cultural experiences

It’s essential to consider the impact we have on the places we visit. While tourism brings undeniable benefits, it also comes with responsibilities. One of these is to ensure that our travels are fair, equitable, and beneficial to local communities.

How can we guarantee that “Fair” truly means fair in the context of tourism? And what role does Fair Trade play in this endeavor?

Understanding Fair Trade

Fair Trade is a globally recognized model that aims to create more balanced and equitable economic relationships. Particularly between producers in developing countries and consumers in developed ones. It sets standards for fair prices, ensures safe and healthy working conditions, and supports sustainable practices.

How does Fair Trade translate into the realm of tourism?

Fair Trade in tourism means that local communities, often the main ‘product’ or ‘service’ in travel, receive fair compensation and treatment. It promotes responsible tourism that respects local cultures, supports conservation efforts, and ensures the economic benefits of tourism reach the people who need it most.

For ResiRest, ‘Fair’ is also that we do not ask local people and cultures to adapt to their guests or tourism in general. We can learn so much more – and give so much more respect – if we create a friendly adaption from guests to the local people they visit. The magic is that is highly contributes to their travel experiences.

Checking for Fairness

How can we check if a tourism operation is fair? Fair Trade certification is one way. Several organizations globally, such as Fair Trade Tourism in Africa or the World Fair Trade Organization (WFTO), offer certification programs for tourism businesses that meet their stringent (!) criteria.

Travelers can look for these certifications when booking tours, accommodations, or activities. These certifications indicate that the providers are committed to sustainable and fair practices.

Another way is to seek transparency in business operations. Does the tour company provide clear information about how they support local communities or protect the environment? Do they pay their staff fair wages and ensure safe working conditions?

Remember: It is not about what they say. It is what they do and about what they can prove.

Are Tourism Rules and Regulations Fair?

This is a complex question. Rules and regulations vary greatly from one place to another, and while they are often designed to promote safety, protect cultural heritage, and regulate visitor behavior, their fairness can sometimes be questionable.

For instance, regulations that limit local participation in tourism or divert most tourism revenues to large multinational companies can be seen as unfair. In contrast, policies promoting local ownership, capacity building, and equitable distribution of benefits can help make tourism more fair.

Making a Change

As travelers, we can all make a difference. Here’s how:

• Choose Fair Trade Certified Companies : These companies adhere to guidelines that ensure fair wages, respect for local cultures, and support for community projects.
• Support Local Businesses : Buy local crafts, eat at local restaurants, and choose local guides. This ensures your money stays within the community.
• Travel Responsibly : Respect local customs, protect the environment, and treat everyone you meet with kindness and respect.
• Ask Questions : Don’t hesitate to ask your tour operator or hotel about their social and environmental policies.

We can also advocate for fairer policies in the tourism industry. This includes supporting regulations that protect workers’ rights, promote local ownership, and ensure that tourism benefits are widely shared.

In conclusion, Fair Trade and fair tourism practices are critical in creating a sustainable, equitable global tourism industry. It’s up to us, as travelers, tour operators, and global citizens, to take these principles to heart and apply them in our travels and businesses, thus making tourism a powerful tool for positive change.

For ResiRest; we say, we do and we prove. We are a proud member of the World Fair Trade Organization.

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Fair Trade Tourism is a not-for-profit company that provides a networking platform, business support, and certification to support the tourism sector to operate with Fair Trade Tourism's six principles and responsible tourism embedded in their day-to-day tourism offering.

We work in partnership with the entire tourism value chain – from micro enterprises in the destination through to large tour operators in key source markets. Working together, we ensure that the people and places whose culture, land and resources create opportunities for rewarding travel experiences benefit from them, and that they are empowered to safeguard the nature, culture and heritage that define them.

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Responsible Tourism

• First Online: 01 January 2014

Cite this chapter

• Mara Manente 6 ,
• Valeria Minghetti 6 &
• Erica Mingotto 6  

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

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Since the 1980s, the international community has become aware of the negative effects produced by mass tourism and has started to introduce the concept of sustainable development in tourism too. Forms of tourism that are considered alternative to mass tourism, above all responsible tourism, have started to emerge and nowadays their development is considered an important contribution to the sustainability of tourism practices. Given the presence of several definitions and overlapping concepts, this chapter clarifies the meaning and implications of responsible tourism and its relationship with other forms of tourism, such as ecotourism, community-based tourism, fair-trade tourism, solidarity tourism. Although each form of tourism emphasises more one specific aspect than another (environmental preservation, fairness, support to local community, etc.), all of them can be considered as a responsible way of travelling. Therefore, responsible tourism includes all those forms of travelling that pay attention to the environmental (preservation and safeguard of natural resources), socio-cultural (central role of the host community in decisions regarding local tourism development and planning; understanding of local culture and promoting cultural exchange between tourists and local people, etc.) and economic issues (fair relationships with local providers, support to local development, etc.) produced by tourism.

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Manente, M., Minghetti, V., Mingotto, E. (2014). Responsible Tourism. In: Responsible Tourism and CSR. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-06308-9_2

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Fair Trade Tourism

Fair trade tourism is the leading organisation representing responsible tourism in africa. we grow awareness about responsible tourism to travellers, assist tourism businesses to operate more sustainably and facilitate the fair trade tourism certification and memberships programmes., location: pretoria contact: [email protected] www: http://www.fairtourismsa.org.za/, members in south africa, explore all members.

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• Sustainability

What Does Fair Trade Have To Do With Ecotourism?

Published: November 14, 2023

Modified: December 28, 2023

by Kania Wofford

Introduction

As our world faces increasing environmental challenges, the concept of sustainability has become more vital than ever before. People are seeking ways to minimize their impact on the planet and support socially responsible practices. Two approaches that have gained prominence in recent years are fair trade and ecotourism.

Fair trade is a global movement that promotes fairness and transparency in trade relationships, aiming to ensure that workers and producers in developing countries receive fair wages and have safe working conditions. On the other hand, ecotourism focuses on responsible travel that conserves the environment, supports local communities, and educates tourists about the importance of sustainability.

While fair trade and ecotourism may seem quite distinct, there is in fact a significant overlap between the two. Both share common values such as ethical practices, community empowerment, and environmental stewardship. This article will explore the connection between fair trade and ecotourism, examining the economic, environmental, and social benefits of combining these approaches. We will also address the challenges and criticisms faced by fair trade ecotourism initiatives and highlight successful case studies.

By merging the principles of fair trade and ecotourism, we can create a powerful model that not only contributes to sustainable development but also enhances the well-being of local communities and protects our planet.

Let’s delve deeper into the realm of fair trade ecotourism and discover the transformative potential of this innovative approach.

Definition of Fair Trade

Fair trade is a movement that aims to promote equity and justice in global trade by ensuring that producers, primarily in developing countries, receive fair compensation for their labor and resources. It focuses on creating better trading conditions, empowering marginalized communities, and fostering sustainable development.

At the core of fair trade is the principle of fair pricing, which means that producers are paid a fair and stable price for their products, ensuring they receive a living wage that covers their basic needs. This fair pricing eliminates exploitation and provides economic stability to producers, enabling them to invest in their communities and improve their livelihoods.

In addition to fair pricing, fair trade also encompasses various social and environmental criteria. Fair trade certified products often adhere to strict standards that prohibit child labor, ensure safe working conditions, and prioritize environmentally-friendly production practices. These standards aim to safeguard the rights of workers and mitigate negative environmental impacts.

Fair trade is not limited to agricultural products like coffee, chocolate, and tea; it has expanded to include a wide range of goods such as handicrafts, textiles, and beauty products. The Fairtrade International (FLO) and various national and regional fair trade organizations set and regulate these standards to ensure compliance and provide certification for products that meet the criteria.

The fair trade movement goes beyond economic transactions. It fosters direct partnerships between producers and consumers, promoting dialogue, understanding, and mutual respect. By choosing fair trade products, consumers can actively contribute to uplifting communities and supporting sustainable development.

Overall, fair trade plays a crucial role in addressing social and economic inequalities, empowering marginalized communities, and encouraging environmentally-conscious practices in global trade.

Definition of Ecotourism

Ecotourism, also known as ecological tourism, is a form of travel that focuses on experiencing and appreciating natural environments while fostering conservation and promoting sustainable practices. It seeks to minimize the negative impacts of tourism and maximize the benefits for both the environment and local communities.

Unlike traditional tourism, which often prioritizes mass tourism and profit, ecotourism takes an environmentally responsible approach. It aims to protect and preserve natural resources, promote biodiversity conservation, and raise awareness about environmental issues.

One of the key principles of ecotourism is the concept of sustainable development. This means that tourism activities should support the socio-economic development of local communities, empowering them economically and preserving their cultural heritage.

Ecotourism also emphasizes education and visitor awareness. It provides opportunities for tourists to learn about the natural environment, local cultures, and conservation efforts. Through educational programs, guided tours, and interactive experiences, tourists gain a deeper understanding of the importance of preserving ecosystems and supporting sustainable practices.

Additionally, ecotourism places a strong emphasis on minimizing negative impacts on the environment. This includes reducing carbon emissions, conserving water resources, practicing proper waste management, and respecting wildlife and natural habitats. It encourages responsible behaviors such as staying on designated trails, refraining from littering, and respecting local customs and traditions.

Ecotourism can take various forms, including wildlife safaris, nature hikes, eco-lodges, and community-based tourism initiatives. It is often found in pristine natural areas such as national parks, coastal regions, and biodiversity hotspots. By focusing on low-impact travel, ecotourism aims to preserve fragile ecosystems for future generations and ensure the sustainability of the destinations.

In summary, ecotourism is a responsible and sustainable form of travel that seeks to conserve natural resources, empower local communities, and educate and inspire tourists about the importance of environmental stewardship.

The Intersection of Fair Trade and Ecotourism

When fair trade principles are applied to the realm of ecotourism, it creates a powerful synergy that embraces both social and environmental sustainability. The intersection of fair trade and ecotourism recognizes the interconnectedness between local communities, the environment, and responsible tourism practices.

At its core, fair trade focuses on ensuring fair wages and working conditions for producers and workers in developing countries. By applying these principles to tourism activities, fair trade ecotourism initiatives strive to empower local communities by providing economic opportunities and promoting cultural preservation.

Many fair trade ecotourism initiatives prioritize community-based tourism, where local communities are involved in every aspect of the tourism experience. This means that the communities are directly involved in guiding tours, providing accommodations, and showcasing their cultural traditions and practices. By engaging with visitors in this way, the local communities benefit economically and have a voice in decision-making processes.

Furthermore, fair trade ecotourism emphasizes the need for responsible and sustainable environmental practices. This includes activities such as minimizing waste, conserving water and energy, supporting local conservation initiatives, and respecting the ecological integrity of the natural environment.

By incorporating fair trade principles, fair trade ecotourism initiatives also promote the purchase and consumption of fair trade products during travel. This encourages tourists to support local artisans, farmers, and craftsmen who follow fair trade practices, creating a cycle of economic empowerment and sustainability.

The intersection of fair trade and ecotourism also highlights the importance of education and awareness. Fair trade ecotourism initiatives often include educational programs and interactive experiences for tourists, providing insight into local cultures, sustainable practices, and conservation efforts. This educates visitors about the impacts of their travel choices and empowers them to make more responsible decisions in the future.

Overall, the intersection of fair trade and ecotourism embodies the principles of social and environmental sustainability. It promotes fair and ethical tourism practices, while empowering local communities and conserving the natural environment. By integrating these two approaches, we can create a more holistic and inclusive model of tourism that benefits both people and the planet.

Economic Benefits of Fair Trade Ecotourism

Fair trade ecotourism offers various economic benefits, both for local communities and the broader economy. By integrating fair trade principles into ecotourism initiatives, the economic impacts of tourism can be more evenly distributed and contribute to sustainable development.

One of the key economic benefits of fair trade ecotourism is that it provides alternative income opportunities for local communities. By engaging in tourism-related activities such as guiding tours, running accommodations, or selling locally-made products, communities can diversify their income sources and reduce their reliance on unsustainable practices like agriculture or extractive industries.

Fair trade ecotourism also encourages the purchase of locally produced goods and services. This supports local artisans, farmers, and entrepreneurs who follow fair trade practices. Through the sale of handmade crafts, local organic produce, or traditional cuisine, communities can generate income and preserve their cultural heritage.

Furthermore, fair trade ecotourism initiatives often involve revenue-sharing models that ensure a portion of the tourism income goes directly to the local communities. This can be achieved through community-based tourism initiatives or the establishment of community funds that are used for infrastructure development, healthcare, education, or other community needs. This direct economic benefit strengthens community resilience and helps bridge socioeconomic gaps.

In addition to the local communities, fair trade ecotourism can have a positive economic impact on the broader economy. It stimulates local businesses and creates employment opportunities for the service sector, including hotels, restaurants, transportation, and tour operators. This ripple effect boosts the economy and fosters economic growth in the region.

Moreover, fair trade ecotourism can attract responsible and conscious travelers who are willing to spend more for a meaningful and sustainable travel experience. These environmentally and socially conscious tourists are often willing to support fair trade products and services, generating higher revenues for local businesses and contributing to economic stability.

By embracing fair trade principles, fair trade ecotourism promotes equitable economic development, supports local entrepreneurship, and fosters economic resilience within communities. It harnesses the economic potential of tourism while ensuring that the benefits are shared in a fair and inclusive manner.

Environmental Benefits of Fair Trade Ecotourism

Fair trade ecotourism offers a range of environmental benefits that contribute to the conservation and preservation of natural ecosystems. By incorporating fair trade principles into ecotourism initiatives, we can minimize the negative impacts of tourism and work towards a more sustainable and responsible approach.

One of the key environmental benefits of fair trade ecotourism is the promotion of sustainable and low-impact travel practices. Fair trade ecotourism initiatives prioritize responsible tourism behaviors, such as staying on designated trails, minimizing waste and pollution, respecting wildlife and natural habitats, and conserving water and energy resources. These practices help to minimize the ecological footprint of tourism activities and protect fragile ecosystems.

Fair trade ecotourism also encourages the conservation and restoration of natural environments. Many initiatives involve partnering with local conservation organizations or indigenous communities to protect biodiversity hotspots, preserve endangered species habitats, and restore degraded areas. By engaging in conservation efforts, fair trade ecotourism helps to safeguard the natural heritage of a destination for future generations.

In addition, fair trade ecotourism promotes environmental education and awareness among tourists. Through guided tours, educational programs, and interactive experiences, visitors gain a deeper understanding of the importance of biodiversity, ecosystem services, and sustainable practices. This increased awareness can inspire travelers to adopt more environmentally conscious behaviors not only during their travels but also in their everyday lives.

Furthermore, fair trade ecotourism often emphasizes the purchase and consumption of locally sourced and organic products. By supporting local farmers and promoting organic agriculture, fair trade ecotourism reduces the demand for environmentally harmful practices such as the use of chemical fertilizers and pesticides. It also contributes to the preservation of traditional agricultural knowledge and the maintenance of diverse and resilient ecosystems.

By integrating fair trade principles, fair trade ecotourism initiatives can serve as models for sustainable land and resource management. This includes fostering collaborations with local communities and indigenous groups to develop sustainable tourism practices that respect and incorporate traditional knowledge and cultural values. These partnerships ensure that tourism activities are aligned with the principles of ecosystem integrity and environmental stewardship.

In summary, fair trade ecotourism enhances the environmental sustainability of tourism by promoting responsible travel practices, supporting conservation initiatives, raising awareness about the importance of biodiversity, and fostering local organic agriculture. It is a powerful tool in ensuring that the natural environment is protected and preserved for future generations to enjoy.

Social and Cultural Benefits of Fair Trade Ecotourism

Fair trade ecotourism holds numerous social and cultural benefits that contribute to the well-being of local communities and the preservation of their diverse traditions. By incorporating fair trade principles into ecotourism initiatives, we can empower communities, preserve cultural heritage, and foster meaningful connections between visitors and locals.

One of the key social benefits of fair trade ecotourism is the empowerment of local communities. By engaging in tourism activities, communities have the opportunity to showcase their cultural practices, traditions, and craftsmanship. This promotes cultural preservation and creates a sense of pride and identity within the community. Fair trade ecotourism initiatives often involve the establishment of cooperatives or community-based tourism initiatives, allowing local communities to take ownership and have control over the tourism resources within their area.

Fair trade ecotourism also promotes cross-cultural understanding and appreciation. Visitors have the opportunity to interact with local communities, learn about their customs, and gain insight into their way of life. This cultural exchange fosters mutual respect and understanding, breaking down barriers and stereotypes. It enables visitors to see the destination through the perspectives of the local people, leading to a more enriching and authentic travel experience.

Furthermore, fair trade ecotourism encourages the preservation of cultural heritage. Local artisans, craftsmen, and performers often have the chance to showcase their skills and traditions to visitors, ensuring the continuity of cultural practices from one generation to the next. This not only preserves cultural diversity but also provides economic opportunities for these artisans to continue their craft and pass on their knowledge.

In addition, fair trade ecotourism often prioritizes community development initiatives. Tourism income generated from fair trade practices is reinvested in community projects, such as healthcare, education, infrastructure development, or environmental conservation. This leads to improved living standards, enhanced access to essential services, and increased opportunities for community members.

Fair trade ecotourism also fosters social responsibility among tourists. By engaging in fair trade practices during their travels, visitors contribute to the empowerment and well-being of local communities. They become conscious consumers who prioritize socially and environmentally sustainable choices, leading to positive impacts beyond their travel experience.

Overall, fair trade ecotourism enhances social cohesion, cultural preservation, and community empowerment. It creates opportunities for meaningful interactions between visitors and locals, promotes mutual understanding, and supports the cultural and social fabric of communities.

Challenges and Criticisms of Fair Trade Ecotourism

While fair trade ecotourism holds significant potential for sustainable development, it is not without its challenges and criticisms. It is essential to address these concerns to ensure the continued improvement and effectiveness of fair trade ecotourism initiatives.

One challenge is the difficulty in defining and monitoring fair trade ecotourism standards. Unlike fair trade certifications for products, there is no standardized certification process for fair trade ecotourism. Determining the criteria and ensuring compliance can be complex, making it challenging for consumers to identify and support truly fair trade ecotourism initiatives.

Another criticism is the potential for greenwashing. Some tourism operators may claim to adhere to fair trade and ecotourism principles without genuinely implementing sustainable practices. This undermines the credibility of fair trade ecotourism and confuses consumers who may unknowingly support initiatives that do not align with their values and expectations.

Furthermore, there is often a tension between tourism development and the preservation of natural and cultural assets. Increasing tourism can place strain on fragile ecosystems, disrupt local communities, and lead to increased waste and pollution. Balancing the economic benefits of fair trade ecotourism with the need to protect the environment and cultural integrity requires careful planning and sustainable management.

One criticism of fair trade ecotourism is that it can sometimes prioritize the needs and preferences of tourists over the well-being and empowerment of local communities. The pressure to cater to tourist demands may lead to commercialization and commodification of cultural practices, potentially eroding the authenticity and integrity of local traditions.

Local participation and ownership can also be a challenge in fair trade ecotourism initiatives. In some cases, local communities may have limited control or decision-making power over tourism activities and the distribution of economic benefits. This can result in a lack of true empowerment and equitable distribution of tourism revenues.

Additionally, fair trade ecotourism may face resistance from local communities who may have competing priorities or concerns about the potential impacts of tourism on their natural and cultural resources. Engaging and collaborating with local stakeholders is crucial to addressing these concerns and ensuring the long-term sustainability and acceptance of fair trade ecotourism initiatives.

Despite these challenges and criticisms, it is important to view them as opportunities for improvement and learning. By addressing these concerns and continuously striving for transparency, accountability, and inclusivity, fair trade ecotourism can evolve into a more effective and impactful approach for sustainable tourism.

Case Studies: Successful Fair Trade Ecotourism Initiatives

Fair trade ecotourism initiatives have emerged around the world, showcasing inspiring examples of how the integration of fair trade principles into tourism can lead to positive social, economic, and environmental impacts. Here, we highlight a few successful case studies that illustrate the transformative potential of fair trade ecotourism.

1. Finca Rosa Blanca Coffee Plantation and Inn, Costa Rica: This renowned eco-lodge and coffee plantation in Costa Rica embodies the principles of fair trade ecotourism. The resort operates with sustainable practices, including organic coffee production, indigenous reforestation efforts, and renewable energy use. The local community is involved in all aspects of the operation, benefiting from fair wages and community development projects. The resort also educates visitors about sustainable agriculture and encourages them to support fair trade products.

2. Bukit Lawang, Indonesia: Located near the Gunung Leuser National Park in Sumatra, Bukit Lawang is a prime example of community-based fair trade ecotourism. The local community actively participates in guiding tourists, conserving the rainforest, and promoting responsible tourism practices. Revenue generated from tourism activities is reinvested in community development projects, such as education, healthcare, and environmental initiatives. Bukit Lawang has become an international showcase for sustainable tourism and wildlife conservation.

3. Grootbos Private Nature Reserve, South Africa: Grootbos is a luxury nature reserve in South Africa that combines responsible tourism practices with community empowerment. The reserve is committed to conserving the fynbos and marine ecosystems, as well as uplifting local communities through education, training, and employment opportunities. The reserve supports fair trade initiatives by sourcing products from local artisans and partnering with community-owned businesses. They also engage with visitors in experiential activities that foster a deeper understanding of the local environment and cultural heritage.

4. Las Nubes EcoCamp, Mexico: Las Nubes EcoCamp, located in the Sierra Norte region of Oaxaca, Mexico, is an example of sustainable, community-led ecotourism. The camp is owned and operated by the indigenous Zapotec community of San Miguel Amatlán. The community offers hiking and camping experiences, guided by local residents who share their knowledge of the natural and cultural heritage of the region. Revenue from tourism is reinvested in community development projects, including education, healthcare, and conservation efforts.

These are just a few examples of successful fair trade ecotourism initiatives making a positive impact globally. They demonstrate that by aligning fair trade principles with ecotourism practices, communities can thrive economically, natural environments can be preserved, and cultural heritage can be celebrated.

Through these case studies, we can draw inspiration and learn valuable lessons on how to create sustainable tourism models that are grounded in fairness, respect for local communities, and the conservation of our planet’s precious resources.

Fair trade ecotourism represents a powerful combination of principles that fosters sustainability, social responsibility, and economic empowerment. By integrating fair trade principles into ecotourism initiatives, we can create a more inclusive and impactful approach to travel and tourism.

Through fair trade ecotourism, local communities can benefit from enhanced economic opportunities, cultural preservation, and improved living standards. Fair wages, fair pricing, and community involvement empower local residents, allowing them to preserve their traditions, share their knowledge, and participate in the sustainable management of their resources.

From an environmental perspective, fair trade ecotourism promotes responsible travel practices that minimize the negative impacts on ecosystems and natural habitats. By prioritizing conservation efforts, supporting organic agriculture, and raising awareness about environmental issues, it aims to protect and preserve biodiversity for future generations.

Furthermore, fair trade ecotourism enriches the travel experience for visitors. It facilitates meaningful interactions with local communities, encourages cross-cultural understanding, and provides opportunities for educational and transformative experiences. Tourists become conscious consumers, contributing to sustainable development while gaining a deeper appreciation for the natural and cultural heritage of the destinations they visit.

Although fair trade ecotourism faces challenges and criticism, such as defining standards and ensuring compliance, these obstacles serve as opportunities for continuous improvement and innovation. By addressing concerns, fostering transparency, and engaging with local communities, fair trade ecotourism can evolve into a more effective and authentic approach that benefits all stakeholders involved.

As we move forward, it is essential to support and promote fair trade ecotourism initiatives that prioritize sustainability, social equity, and environmental responsibility. By choosing to travel with companies and destinations that embody fair trade principles, we can make a positive impact on the communities we visit and contribute to a more sustainable and equitable world.

Fair trade ecotourism offers a pathway to a future where tourism serves as a catalyst for positive change, contributing to the well-being of people and the preservation of our planet’s natural and cultural diversity. Let us embrace this transformative approach, spreading the benefits of fair trade and ecotourism far and wide.

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Fair Trade Tourism Certification

• Published on November 26, 2018

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Why Fair Trade

Every purchase matters in the lives of others. We’ll help you understand how Fair Trade works and why it’s important to look for the label.

What is Fair Trade?

Fair Trade is defined as a global movement made up of a diverse network of producers, companies, consumers, advocates, and organizations putting people and planet first. We at Fair Trade USA™ believe that everyone wants to do what’s right — for their families, fellow global citizens, and the planet. That’s why we’re committed to making the right choices the most obvious ones. Based on the simple idea that the products bought and sold every day are connected to the livelihoods of others, Fair Trade is a way to make a conscious choice for a better world. A choice for Fair Trade Certified™ goods is a choice to support responsible companies, empower farmers, workers, and fishers, and protect the environment. In other words, Fair Trade is a world-changing way of doing business.

What does Fair Trade Certified mean?

Fair Trade Certified is how we achieve our mission. It’s an award-winning, rigorous, and globally recognized sustainable sourcing certification program that improves livelihoods, protects the environment, and builds resilient, transparent supply chains.

When you see a product with the Fair Trade Certified label , you can be sure it meets rigorous social, environmental, and economic standards.

Fair Trade Certified supports:

• Safe working conditions
• Environmental protection
• Sustainable livelihoods
• Community Development Funds

Our Impact and Why Fair Trade is Important

We measure progress in the tangible difference we’re making in lives and communities around the world. That includes financial benefit to producers, stronger communities, improved livelihoods, and commitments made to the people in our supply chains. Learn more about the scope and importance of our work.

More on Fair Trade’s impact

Sustainable Development Goals

The United Nations’ Sustainable Development Goals (SDGs) are a call for action by all countries to promote prosperity while protecting the planet. Learn how Fair Trade USA contributes to the SDGs and how those contributions are foundational to our organizational strategy. This insight will provide a deeper meaning of Fair Trade and its alignment with global sustainability.

Learn about Fair Trade and the SDGs

Philanthropic Partnerships

We collaborate with organizations and market partners in the field to deliver training, new technologies, and other services to farmers, workers, and fishers. Learn about partnership opportunities,   enriching your understanding of why Fair Trade is essential .

Learn about partnership opportunities

Read the Latest News

Follow the latest news, announcements, and real-life stories about the Fair Trade vision unfolding as a way of life. This newsfeed will keep you informed about the reasons behind the increasing importance of Fair Trade .

We’re leading the charge toward sustainable development and corporate social responsibility by forming fair and honest partnerships across the globe. We believe in community, we’re excited about change, and we’re guided by bright, talented changemakers who share our vision.

Commitment to Equity

Equity and impact are not our means to an end—they are our intended end, our goals. Inclusion is the path we have chosen to reach that end. Read our equity statement to learn how the Fair Trade model addresses issues of justice, equity, diversity, and inclusion, and how our organization lives those values.

View our equity statement

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What exactly is fair trade, and why should we care.

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West Elm Artisans in Nepal

Everyone’s heard the term Fair Trade. The words conjure images of coffee, chocolate and happy farmers with fresh produce advertised on a product. Most consumers have an idea that Fair Trade products are probably a good choice, but maybe they’re not sure exactly why. And with 86% of millennials looking for responsibly sourced products, Fair Trade seems like a no brainer. But what exactly is Fair Trade and is it really more than just a marketing ploy to get consumers to feel good about their purchases? I spoke with three experts to get the scoop: Maya Spaull, VP of Apparel and Home Goods at Fair Trade USA ; Jennifer Gootman, VP of Social Consciousness at West Elm and Rebecca Van Bergen, Founder and Executive Director of Nest , a non-profit that supports women artisans globally.

The reason for some of the confusion is that the term Fair Trade can be thrown around as a blanket term for alternate methods of commerce - even those as simple as tourists buying from local artisans and bringing the goods back home to sell. But let's start at the beginning. T he Fair Trade movement began as early as the 1950's when Europeans and Americans traveling to different countries observed that local artisans and farmers were struggling to cover the cost of their businesses. Most of these travelers would purchase some of those products and return to Europe or the US to sell them for a higher price, then bring the profits directly back to the artisans and farmers. 

But clearly that process can be open to exploitation, without anyone able to confirm if the profits really went back to workers or more cynically, straight into the pockets of the tourists who brought them back. That’s why in the 1990's, when Fair Trade USA founder Paul Rice was working with coffee farmers in Nicaragua, he wanted to get involved in creating standards that could govern the way that Fair Trade was monitored across the globe. This work served as the foundation for what we now know as Fair Trade Certification.

Rice returned to the US and founded Fair Trade USA in 1997, bringing the certification model to large companies who sold commodity goods like cocoa, bananas and tea. The organization began to educate corporations on why it was important not only to sell more ethical products under Fair Trade terms but also to educate consumers by using  the Fair Trade S eal on products to increase awareness . Some of the earliest companies to get on board with Fair Trade were Green Mountain Coffee Roasters, Numi Tea and Whole Foods Market.

FTC Factory Seal

That certification process is complex and rigorous, generally taking anywhere between 6-9 months for a producer to achieve Fair Trade Certified status. In the Apparel and Home Goods program brand partners such as Patagonia and Williams Sonoma  nominate the ir best in class suppliers to enter the program . Then Fair Trade USA does a pre-assessment of the factory through an introductory webinar and in - person meeting s with the workforce and management. They enlist an unbiased third - party auditor to evaluate performance against the Fair Trade standard s , finally awarding certification to compliant factories.  This audit process is repeated annually, and the Fair Trade USA Factory Services team provides in - country support to ensure everything runs smoothly on an ongoing basis.

Another piece the field workers help the Fair Trade committee with during that process is to open a bank account that will serve as the “Premium Fund” which will go towards a community project agreed upon by the Fair Trade committee - a combination of management and members of the workforce.

Deciding how to invest those premium funds depend on the needs of each particular workforce and the issues/barriers they face. Something as simply as giving every employee a bicycle can be transformational. This is something a group in India did, allowing workers’ families to more easily get groceries, take their kids to school and commute to work.

Deepali Das (center), with her mother (left) and son, Kaushik Das (right).

In one factory in Sri Lanka, workers elected to build a nursery school right next to the factory. It was the first time children there had access to school under the age of five, plus it gave the parents more time with their children since the school was so close to where they worked. Other groups have invested in things like health insurance, gasoline vouchers, health and sanitation kits, subsidized food at the factory or rebuilding homes after a devastating earthquake. One factory even funded a summer camp.

Van Bergen acknowledges that there’s a fair amount of skepticism that comes with certifications, and that’s understandable. “Industry-wide buy in is important, because you need to be sure that standards and certification holds weight, value, and meaning. For example, if West Elm uses one certification, but other retailers are using another, whose certification should you trust? Industry alignment is key in that sense and hopefully helps consumers feel more confident in the value of our certifications.”

And while Fair Trade USA is ensuring that factory, farm and fishery workers are treated ethically, Nest is setting standards for the millions of artisans across the globe who work out of their homes. The in-home piece impacts women in particular. The International Labor Organization estimates that there are 300 million of these ‘homeworkers’ globally, most of whom are women.

According to Van Bergen, “Craft based work is the second largest employer of women in developing economies after only agriculture. One of the reasons that craft is so important as an employer of women in developing nations is that these women are often limited in their ability to work outside the home - their husbands may forbid it, it may be unsafe because of gender-based violence, and in most cases, the demands of family care don’t allow for it. The home-based nature of craftwork makes it an important sector for women, but historically, homework has been very underinvested in.”

Artisans in Nepal crafting felt ornaments for West Elm

West Elm and Nest recently partnered to pilot a new set of industry-wide standards for homeworkers. Using Nest’s “artisan assessment” tool, which functions similar to an audit, they created an way for companies across the entire retail landscape to ensure rights and wellbeing for artisans and handworkers. Designed with each community’s specific needs in mind, these industry standards launched last December at the United Nations. Nest and West Elm were joined by industry partners including Target, Patagonia, PVH, The Children’s Place, Etsy, and Eileen Fisher.

Nest Handcraft Seal

Aside from certifications, there are a few ways to gauge whether or not a company is committed to ethically treating workers throughout their supply chain.

Gootman shares the advice that, “If a company is really walking the walk you’d see it on product tags and on the website. You as a consumer want to see that this is embedded in the core of the brand and that they’re looking to push the momentum forward. Any public goals are one way to test a company - for example, 40% of West Elm’s assortment will be Fair Trade by 2020. And any additional examples of partnerships and third party substantiation show that they’ve done their due diligence.”

Fair Trade is complicated. And as with any system, there are those who find ways to take advantage, so in some instances the benefits may not trickle down to the workers as intended. This is why Fair Trade has been criticized by some as “ marketing malarkey ,” claiming that while the model may have good intentions, it does not always work. A 2014 report out of the University of London famously shared an example of one Fair Trade tea co-operative where the modern toilets funded with the premium were exclusively for the use of senior co-op managers.

While there may be more examples of this type of abuse, it is by no means conclusive that the practice of Fair Trade overall does not work. In fact, the report was widely debated and its methodology questioned .

An early morning prayer at the office space at Bestitch Knits.

Fair Trade today, according to Spaull, is “Your guarantee that a product was traded in a more ethical way, which supports better working conditions, improves livelihood s and pro tects the environment.”

Van Bergen puts it simply, “Fair Trade is about ensuring that workers in a company’s supply chain are being treated and paid fairly.”

Gootman says, “It’s essential for brands to be making commitments, but on the other side we need consumers to be educated, be aware and make choices that reflect those values as well.”

And if you’re looking for some ethical holiday gifts, here is Fair Trade USA’s holiday gift guide, and here are some whimsical ornaments from West Elm’s Fair Trade Certified partner in Nepal. The cooperative that creates these ornaments has used their Fair Trade premium funds to support the rebuilding and repair of homes from the 2015 earthquake, blankets during the winter of 2017, health insurance for workers and their families, a donation to an old age home & orphanage, monthly provision of sanitary pads, and water filters & lunch boxes.   

Artisans in Nepal who craft West Elm's felt ornaments

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Join the Fair Trade Tourism journey

Developed in Africa, for Africa, Fair Trade Tourism provides a platform for like-minded tourism businesses to share their vision of the power of tourism to do good, tools to support businesses to implement Fair Trade Tourism and responsible tourism operations and management systems, and market access opportunities to benefit from the growing demand for tourism experiences that create better places to live, work, and visit.

We also provide a certification scheme (with independent audits) for tourism businesses to transparently demonstrate that they offer travel experiences the Fair Trade Tourism way - a way that is better for people and the environment in the destination, and better for the traveller experience.

Tourism business are invited to join the Fair Trade Tourism journey, be it through membership, certification, or as approved travel planners.

Certification

Tour Operators

Members are welcomed to a network of like-minded businesses who share a vision for more inclusive, responsible and Fair Trade Tourism. They will have the opportunity to learn how they can adapt their operations to create more benefits for people and planet, while offering a rewarding travel experience

Eligibility If you would to become a member of the Fair Trade Tourism community, consider the following:

• Is your tourism business based in Africa?
• Is your business a tourism PRODUCT as defined by FTT? According to this definition, a tourism product provides facilities, services and / or experiences directly to tourists, e.g., an accommodation, activity, attractions, venue, food services, volunteer tourism, or community tour (a day experience involving 3rd party service providers).

If you answered "yes" to both questions above, please go ahead an register your business here . Once you have registered, we will contact you to confirm the details of your annual membership.

Benefits of Fair Trade Tourism membership include:

Technical support:

• access to a comprehensive sustainability management system based on the FTT Standard and criteria
• action planning tool to plot your journey from your current baseline, forward
• step-by-step guidance on how to shift your operations to align with Fair Trade Tourism principles, including templates and monitoring tools
• examples and tips from industry peers

Networking opportunities:

• learn from the experience of like-minded businesses through online meetings and chat groups
• be exposed to thought leaders and industry experts through webinars
• invitations to forthcoming annual events where ideas can be exchanged with industry peers

Members are not entitled to use the FTT logo; this is reserved for businesses that have successfully passed an independent audit.

  Annual Membership Fees

Register now to become a member and start your Fair Trade Tourism journey.

Fair Trade Tourism Certification remains a voluntary process, but is a must-have accolade for businesses looking to promote themselves in the growing responsible tourism market. It requires that a business pass an independent audit to verify their performance against Fair Trade Tourism's Standard , which contains a range of criteria that address business performance in

• local economic impact;
• community & social development;
• environmental impact management, including procurement, energy, transport, climate action, water conservation, solid waste management, and pollution prevention;
• labour practice & HR management,  including human rights, fair wages and working conditions, and health & safety;
• commitment and communication; and
• biodiversity, ecosystems, and landscapes.

FTT's comprehensive standard is designed to ensure that the local development context is prioritised, while periodic reviews ensure that we maintain our alignment with global best practice.

Eligibility: FTT Certification is available for:

• tourism products based in Africa; this includes accommodation, activities, attractions, food services, volunteer tourism, and community tours (day excursions involving 3rd party service providers)
• a tourism business that has been in operation for at least one (1) year (so that there is an established performance history to verify)
• a tourism business that is a Member of Fair Trade Tourism

Benefits of Fair Trade Tourism Certification include:

• reduced reputational risk through independent, transparent verification of your sustainability claims
• access to tour operators, travel agencies, and travellers that seek verified, sustainably-operated tourism products in the destination
• a Fair Trade Tourism certificate and logo-use rights which may be showcased in online marketing platforms and in reception areas / similar
• representation on the Fair Trade Tourism website
• preferential listings on OTA sustainability features, including Expedia, Booking.com, Destinet, and others
• invitations to submit relevant social media content for FTT's platforms
• invitations to participate in networking platforms
• invitations to webinars, with industry peer and topic expert presenters
• invitations to annual events where ideas can be exchanged with industry peers
• access to a support toolkit and action planning tool that unpacks the FTT standard into bite-sized modules for continuous improvement
• the opportunity for increased staff loyalty and job satisfaction, increased guest satisfaction, and reduced operating costs related to the implementation of more efficient systems - all of which are found to result from aligning tourism business operations with FTT principles and responsible tourism

Process for Fair Trade Tourism Certification:

• register as a Member of FTT and pay the annual fee for access to the online platform (click "login" in the menu at the top of this page)
• complete the online report of how your business performs against the criteria of the FTT Standard, adapting where you identify opportunities to improve
• receive feedback and guidance from FTT about your performance, adapt where you wish, and update your report accordingly; when you are ready, submit the report to initiate the independent audit process
• an audit contract and invoice will be provided for signature and pre-payment
• first time certification audits typically take 2 days, including at least 1 full day on site (larger businesses will be longer); the certification candidate is responsible for auditor travel costs, accommodation and meals for the duration of the audit
• certification renewals are eligible for remote site verification; the duration is similar but auditor travel, etc. costs will not be applicable
• the assigned auditor reviews the certification candidate's online report, corroborates the report with evidence gathered during the site audit (including staff interviews and observations), and completes an audit report of their findings, conclusion, and recommendation regarding FTT Certification

To pass an audit, the certification candidate must meet all of FTT's "Mandatory" criteria, as well as 75% of the "General" criteria. If the audit is passed, a business will be provided with a certificate, the FTT-Certified logo that they are authorised to use, and the FTT Logo Use Guidelines to communicate its Fair Trade Tourism-Certified status.

Independent FTT Certification audits of business performance against the FTT Standard are conducted every three (3) years.

Audit Fee: indicative costs for a Fair Trade Tourism Certification audit are from R7,500 (plus VAT, where applicable), payable every three (3) years. NB These costs are external to FTT; they are paid across to independent auditors for their verification services.

Audit Fees will, however, vary depending on the size of the business. Please contact FTT with your location, total number of full-time employees, and description of your business operations and premises for a more accurate cost estimate.

  View the summary of the FTT Standard here

  Who is currently certified by Fair Trade Tourism

Register now to embark on the journey of becoming Fair Trade Tourism-Certified.

Tour Operators & Travel Agents

Tour operators and travel agents are welcome to join Fair Trade Tourism as well! They play a major role in influencing responsible travel decisions through the holiday packages they design and offer to travellers, which means their choices determine whether the FTT-certified tourism businesses making a difference on the ground reap the benefit of bums-in-beds/seats, so to speak.

To ensure that we engage these valuable partners effectively, we have partnered with globally recognised Travelife for tour operators and travel agents - a partnership that provides access to a pool of ±1,000 buyers, and makes Fair Trade Tourism Holidays available alongside an additional, well-recognised and respected international brand.

Tour operators and travel agents that demonstrate their commitment to Fair Trade Tourism and sustainability principles through an online review process are entitled to use the "FTT-Approved" and "Travelife Partner" logos in their marketing collateral and corporate messaging. Those that would like to advance to the next level and be awarded Travelife Certified status, are required to comply with additional performance criteria, which are subject to verification through an independent site audit.

All FTT-Approved tour operators and travel agents are allowed to use the "FTT Holiday" logo to market travel itineraries that include at least 50% Fair Trade Tourism-certified businesses. They are also afforded access to the benefits of Fair Trade Tourism membership.

  Annual Fees for Tour Operators & Travel Agencies

  Become a FTT-Approved & Travelife Partner tour operator

For more information about how this works, or if you've already decided that you would like to embark on the journey... please contact us !