indian states tourism slogans

Indian States With Their Tourism Taglines

India is a land of diversities and many people of India depend on tourism for generating their revenues. It is a fact that one will be able to attract tourists with the help of tourism taglines. Every year, we celebrate World Tourism Day on 27 September to make individuals aware of the significance of tourism.

Being amongst the oldest civilizations on the planet, India can boast of having a rich cultural heritage. It is a land with different types of geographical, religious, as well as historical influences. We celebrate National Tourism Day in India for increasing the awareness of Indian individuals and also demonstrate how tourism affects the political, social, cultural, as well as economic values of this country.

At present, there are as many as 8 Union Territories and 28 states in this country. The states of India happen to be Assam, Arunachal Pradesh, Andhra Pradesh, Goa, Bihar, Manipur, Chhattisgarh, Nagaland, Gujarat, Mizoram, Haryana, Meghalaya, Himachal Pradesh, Madhya Pradesh, Jharkhand, Karnataka, Rajasthan, Kerala, Maharashtra, West Bengal, Uttar Pradesh, Punjab, Sikkim, Tamil Nadu, Telangana, Tripura, Odisha, and Uttarakhand. On the other hand, the Union Territories happen to be Chandigarh, Andaman and Nicobar Islands, Ladakh, Lakshadweep, National Capital Territory of Delhi, Dadra and Nagar Haveli and Daman and Diu, Jammu and Kashmir, and Puducherry.

It is known to all of us that tourism in India comes with the tagline “Incredible India!” together with the slogan “Atithi Devo Bhava” indicating that the states are allowed to select their personal slogans and timelines. In the following paragraphs, we will take a look at the tourism taglines of the different states in India as well as the Union Territories.

Tourism taglines of the Indian states

Below are the states of India along with their tourism taglines.

•          Andhra Pradesh          – The Essence of Incredible India

•          Arunachal Pradesh      – The Land of Dawn-lit Mountains

•          Assam  – The Awesome Assam

•          Bihar   – Blissful Bihar

•          Chhattisgarh   – Full of Surprises

•          Goa      – A Perfect Holiday Destination

•          Gujarat            – Vibrant Gujarat

•          Haryana          – A pioneer in Highway Tourism

•          Himachal Pradesh       – Unforgettable Himachal

•          Jharkhand        – A New Experience

•          Karnataka        – One state Many Worlds

•          Kerala  – God’s Own Country

•          Madhya Pradesh         – The Heart of Incredible India

•          Maharashtra   – Unlimited

•          Manipur          – Jewel of Incredible India

•          Meghalaya      – Half Way To Heaven

•          Mizoram         – Peace Pays

•          Nagaland         – Land of Festivals

•          Odisha – The Soul of Incredible India

•          Punjab – India Begins Here

•          Rajasthan        – The Incredible State of India

•          Sikkim – Small But Beautiful

•          Tamil Nadu      – Enchanting Tamil Nadu

•          Telangana       – It’s all in it

•          Tripura – Visit Agartala

•          Uttar Pradesh  – Amazing Heritage Grand Experiences

•          Uttarakhand    – Exploring Uttarakhand

•          West Bengal    – Beautiful Bengal

Tourism taglines of the Union Territories of India

Following this, we’ll talk about the Union Territories of India along with their tourism taglines.

•          Andaman and Nicobar Islands            – Emerald, Blue and You

•          Chandigarh     – The Hub of North India

•          Dadra and Nagar Haveli & Daman and Diu    – The Land of Natural Beauty

•          Delhi    – Dilli hain hum

•          Jammu and Kashmir   – Chalo Kashmir

•          Lakshadweep  – 99% fun and 1% land

•          Ladakh – Land of High Passes

•          Puducherry      – Give Time a Break

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15 Indian states and their amazing tourism logos

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India - one of the world's oldest civilisations, with twenty-nine states and seven union territories. Each state in this country labels as an amalgamation of several various cultures.

Slogans of India states

Kerala - God's Own Country 

Andhra Pradesh - The essence of Incredible India

Tamilnadu - Enchanting Tamilnadu

Telengana - It's all in it

Sikkim - Small is Beautiful 

Puducherry (UT) - Give Time a Brake

Punjab - India Begins Here

Meghalaya - Hal way to Heaven

Nagaland - Land of Festivals 

Maharashtra - Unlimited

West Bengal - Beautiful Bengal 

Tripura - Visit Agartala

©  2022 SloganList.com   List of Slogans and Taglines      Site Map     XML sitemap

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Rajasthan Tourism’s new logo brilliantly captures the essence of the state

Rajasthan cm vasundhara raje recently unveiled the new logo through a video on facebook and youtube..

The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.

Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

Watch the video here .

The hashtag for the state tourism is #MyRajasthan, and the tag line ‘Jaane Kya Dikh Jaye’ works well with the TVCs that accompany the campaign. It can be inferred that through its tag line, the state tourism is also trying to showcase the versatility of the destination that has long since been the go-to place for most tourists from across the world.

Watch one of the TVCs here .

The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.

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Introduction

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Tourism Taglines of Every Country In The World

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What is the first thing that comes to your mind when you think of a holiday destination?

It may be its scenery, its culture or so on but I can say that there are some tourism slogans that reflect the true essence of a place where some may be amusing, some can leave a broad grin on your face or some, a wistful one.

We all know that every country in the world hires its own advertising agency to come up with some fancy tourism slogans to attract tourists from not only within the country but from all over the world.

And in fact, these slogans have so far done a good job of sweeping the imperfections under the carpet while painting a dreamy picture of them to the outsiders.

For example – I really like the tourism slogan of Norway which is “Powered by Nature”.

Now , I have tried to bring “Tourism Slogans of Every Country In The World” to one place that’s also continent wise which will be easy for you to find out.

So, take a look at these tourism slogans from different countries in the world.

Here are the Tourism Taglines of Every Country In The World Continent Wise.

 *AFRICAN COUNTRIES*

Surrounded by water from all directions, Africa is a continent with clearly defined borders. In the north it is separated from Europe by the Mediterranean Sea, in the northeast, is separated from Asia by the Suez Canal and farther by the Red Sea. From the east and southeast, it is surrounded by the Indian Ocean, from the west by the Atlantic Ocean.

Colorful Morocco is in the first place among the most popular travel spots in this part of the world, the second place belongs to South Africa , followed by Egypt and Tunisia .

Here are the African Countries With Their Tourism Taglines: 

 *ASIAN COUNTRIES*

Being the biggest continent in the world, Asia occupies the eastern part of the single Eurasian landmass. Surrounded by the Arctic Ocean from the north, by the Pacific Ocean from the east, and by the Indian Ocean from the south, it is separated from Africa by Suez Canal.

The Mediterranean Sea and the Black Sea separate Asia from Europe, farther the overland border runs through the Caucasus Mountains, the Caspian Sea, the Ural River, and the Ural Mountains.

The most visited tourist country in this region is China as a huge cultural center, followed by no less popular destinations like India , Thailand , Malaysia, and  Turkey .

Here are the Asian Countries With Their Tourism Taglines: 

*AUSTRALIA & OCEANIA COUNTRIES*

The smallest continent in the world, called Australia and Oceania , is surrounded by the Indian, Southern, and Pacific Oceans.

It includes the entire Australian mainland, such big islands as New Zealand, Tasmania, New Guinea (only its eastern half), and many thousands of tiny, tropical islands of Melanesia, Micronesia, and Polynesia regions, scattered throughout the South Pacific.

The most visited tourist destinations in this part of the world are the Australian cities of Sydney and Melbourne , the famous beach resorts of the Gold Coast. The best natural attraction is the Great Barrier Reef, and popular island holiday destinations are Fiji and Bora Bora .

Here are the Australia & Oceania Countries With Their Tourism Taglines:

*EUROPEAN COUNTRIES*

Europe is a unique continent, which is not surrounded by water from all directions and has an overland border with neighboring Asia.

Physiographically, it occupies the northwestern part of the large landmass known as Eurasia and surrounded from the north by the Arctic Ocean, from the west by the Atlantic Ocean, from the south by the Mediterranean Sea, and from the southeast by the Black Sea.

The most visited travel destination in this part of the world is France with its capital Paris as the best place of interest, followed by Spain , Italy , the United Kingdom , and Germany .

Here are the European Countries With Their Tourism Taglines:

*NORTH AMERICAN COUNTRIES*

Occupying the northern part of the large supercontinent known as the Americas or New World, North America is surrounded by the Arctic Ocean from the north and by the Atlantic Ocean from the east, by the Pacific Ocean from the west and south.

It has an overland border with the South American continent, which runs along the state boundary between Panama and Colombia.

Among the most visited North American countries the number one is the USA , where New York City is considered the most attractive landmark for travelers, further followed by Mexico and Canada .

Here are the North American Countries With Their Tourism Taglines: 

*SOUTH AMERICAN COUNTRIES*

This continent occupies the entire southern part of the supercontinent of the Americas, that’s why is called South America .

It is surrounded by the Pacific Ocean from the west, by the Atlantic Ocean from the east and north, by the Caribbean Sea from the northwest, and connected with North America in the northeast part. An overland border between two continents stretches along the Panama-Colombian state boundary.

As for travel, the most visited among the South American countries are Brazil , Argentina , and Peru , the last one is the home of the region’s most famous tourist attraction Machu Picchu , the mysterious city of the Incas.

Here are the South American Countries With Their Tourism Taglines: 

( Note:  Russia, Kazakhstan, Azerbaijan, Georgia, and Turkey are on both continents which are transcontinental countries, partially located in both Europe and Asia called Eurasia that why I have mentioned these countries in both continents Asia and Europe. Armenia and Cyprus politically are considered European countries, though geographically they are located in the West Asia territory.)

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• > These Brutally Honest Tourism Taglines For Indian States & UTs Are Sure To Crack You Up

Nov 18, 2016 at 11:14 AM

These Brutally Honest Tourism Taglines For Indian States & UTs Are Sure To Crack You Up

India is a diverse nation comprising of 29 states and 7 union territories with an identity of their own. Each of them hire their own advertising agency to come up with some fancy tourism slogans to attract tourists from not only within the country, but from all over the world. And, these slogans have so far done a good job of sweeping the imperfections under the carpet while painting a dreamy picture of them to the outsiders.

But, what they don’t realise is that these ‘imperfections’ actually lend them a unique character and make them special in their own way. So today, we took the liberty of rethinking slogans for these states. They are brutally honest, and are sure to crack you up. We request you to take them with a pinch of salt.

We’d love to hear your honest take on the state slogans. We, hence, declare the annual honest slogan game open. *runs for popcorn*

Design Credits: Suvojyoti Ray

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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