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What Is Tourism Managment

Published: December 12, 2023

Modified: December 28, 2023

by Ashil Brookshire

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Introduction

Tourism is a flourishing industry that encompasses travel, accommodations, attractions, and activities for leisure, business, or educational purposes. As travel becomes more accessible and people’s desire to explore new places increases, the importance of effective tourism management becomes paramount. Tourism management plays a vital role in ensuring the smooth operation, sustainability, and profitability of tourism destinations and businesses.

Tourism management involves overseeing and coordinating various aspects of the tourism industry, including marketing, planning, development, operations, and customer service. It aims to provide a positive and enriching experience for tourists, while also benefiting the local communities and preserving the environment.

In this article, we will delve into the definition of tourism management, discuss its importance, explore the key elements and functions within tourism management, and highlight the challenges and emerging trends in the field.

By understanding the intricacies of tourism management, professionals in the industry can develop effective strategies to attract tourists, optimize the visitor experience, and contribute to the overall growth and sustainability of the tourism sector.

Definition of Tourism Management

Tourism management refers to the practice of planning, organizing, and coordinating all the activities and resources involved in the operation of tourism destinations, businesses, and services. It encompasses a wide range of responsibilities, including marketing, budgeting, development, operations, and customer service, with the ultimate goal of ensuring a positive and fulfilling experience for tourists.

Effective tourism management involves a comprehensive understanding of customer preferences, market trends, and destination dynamics. It requires a strategic approach to attract tourists, create memorable experiences, and maximize the economic and social benefits for the local communities. A successful tourism management plan takes into account factors such as infrastructure, transportation, accommodation, attractions, and local resources.

Tourism managers play a crucial role in coordinating the various stakeholders involved in the tourism industry, including government agencies, tourism boards, hospitality establishments, transportation companies, tour operators, and local communities. They work towards developing and implementing strategies that align with the objectives of all parties and ensure the sustainability of tourism destinations.

Furthermore, tourism management involves maintaining a delicate balance between preserving the natural and cultural heritage of a destination and providing quality experiences for tourists. It encompasses initiatives for environmental conservation, responsible tourism practices, and community engagement. By implementing sustainable measures, tourism managers can create long-term benefits and mitigate any negative impacts of tourism on the environment and local communities.

Ultimately, the goal of tourism management is to create a harmonious relationship between tourists, the destination, and the local community. By carefully examining and managing all aspects of the tourism experience, tourism managers strive to meet the demands of the modern traveler, while simultaneously promoting the social, economic, and environmental sustainability of the destination.

Importance of Tourism Management

The importance of effective tourism management cannot be overstated. It plays a crucial role in the sustainable development and success of tourism destinations and businesses. Here are several key reasons why tourism management is essential:

• Economic Impact: Tourism is a significant source of revenue and job creation worldwide. Tourism management helps maximize the economic benefits by attracting tourists, promoting local businesses, and ensuring the efficient utilization of resources. It stimulates economic growth, enhances employment opportunities, and generates income for the local community.
• Sustainable Development: By implementing sustainable tourism practices, tourism management aims to minimize negative impacts on the environment and culture of the destination. It fosters responsible tourism, encourages conservation efforts, and promotes the well-being of local communities. This ensures the long-term viability and preservation of the destination for future generations.
• Enhanced Visitor Experience: Tourism management focuses on providing exceptional experiences for tourists. It involves careful planning and coordination of attractions, accommodations, transportation, and activities to meet the needs and preferences of different types of travelers. By creating memorable and enjoyable experiences, tourism management fosters positive word-of-mouth recommendations and repeat visits.
• Destination Promotion: Effective tourism management plays a crucial role in destination promotion. It involves strategic marketing initiatives, digital campaigns, and partnerships to attract tourists from different regions. By showcasing the unique offerings of a destination, tourism management helps create a positive image and differentiate it from competitors in the global tourism market.
• Community Engagement: Tourism management actively engages with local communities to ensure their involvement and support in tourism activities. By promoting community participation, respect for local customs and traditions, and equitable distribution of benefits, tourism management fosters a positive relationship between tourists and the local community.

In summary, tourism management is vital for driving economic growth, environmental sustainability, and cultural preservation. It strives to enhance the visitor experience, promote responsible tourism practices, and foster positive relationships between tourists, the destination, and local communities. By prioritizing effective tourism management, destinations can thrive and maximize the benefits of tourism while mitigating potential negative impacts.

Elements of Tourism Management

Tourism management involves various elements that are essential for the successful operation and development of tourism destinations and businesses. These elements encompass the key components that contribute to the overall tourism experience. Here are the main elements of tourism management:

• Marketing and Promotion: This element focuses on creating awareness and attracting tourists to a destination or business. It involves market research, branding, advertising, digital marketing, public relations, and partnerships to effectively communicate the unique selling points of the destination or business.
• Planning and Development: This element involves strategic planning for the sustainable development of tourism destinations. It includes market analysis, infrastructure development, zoning regulations, carrying capacity assessment, and collaboration with stakeholders to ensure the optimal use of resources and development of tourism facilities.
• Operations and Logistics: This element deals with the day-to-day operations and logistical aspects of tourism businesses and destinations. It includes managing accommodations, transportation, attractions, tour operations, customer service, and ensuring smooth operations and seamless experiences for tourists.
• Customer Service and Experience: This element focuses on providing excellent customer service and creating memorable experiences for tourists. It includes training staff, implementing quality assurance measures, addressing customer feedback, and continuously improving the visitor experience to exceed customer expectations.
• Sustainability and Responsible Tourism: This element emphasizes the importance of preserving the natural and cultural heritage of a destination and promoting responsible tourism practices. It involves implementing sustainable measures, minimizing negative impacts of tourism, supporting local communities, and engaging in environmental conservation efforts.
• Economic Management: This element focuses on the financial aspect of tourism management. It involves budgeting, revenue management, pricing strategies, cost control, and financial analysis to ensure profitability and economic sustainability for tourism businesses and destinations.
• Partnerships and Collaboration: This element highlights the significance of collaboration with various stakeholders in the tourism industry. It includes establishing partnerships with government entities, tourism boards, local communities, businesses, and industry associations to foster cooperation, share resources, and work towards common goals.

By addressing and integrating these elements effectively, tourism management can create a well-rounded and holistic approach to the overall management and success of tourism destinations and businesses. It ensures a memorable and sustainable tourism experience for both tourists and the local community.

Functions of Tourism Management

Tourism management involves a range of functions that are essential for the efficient and effective operation of tourism destinations and businesses. These functions contribute to the overall success of the tourism industry and play a vital role in providing a positive experience for tourists. Here are the main functions of tourism management:

• Strategic Planning: This function involves setting goals, formulating strategies, and developing plans to achieve the desired outcomes. It includes analyzing market trends, identifying target markets, and determining the positioning and competitive advantage of the destination or business.
• Market Research: Market research is crucial for understanding customer preferences, market trends, and demand patterns. This function involves conducting surveys, collecting data, and analyzing market insights to develop marketing strategies, identify target audiences, and tailor tourism offerings accordingly.
• Product Development: This function focuses on creating tourism products and experiences that meet the needs and expectations of tourists. It involves identifying unique selling points, designing packages and itineraries, collaborating with local attractions and service providers, and ensuring product innovation to enhance the tourism experience.
• Marketing and Promotion: This function entails creating awareness, attracting tourists, and promoting tourism offerings. It includes advertising, digital marketing, public relations, social media management, content creation, and developing partnerships to effectively reach and engage with target audiences.
• Operations Management: This function deals with the day-to-day operations of tourism businesses and destinations. It includes managing accommodations, transportation, attractions, and activities, as well as ensuring efficient logistics and providing quality customer service to enhance the overall visitor experience.
• Financial Management: Financial management is crucial for the economic sustainability of tourism businesses and destinations. This function involves budgeting, revenue management, pricing strategies, cost control, and financial analysis to ensure profitability and optimize resource allocation.
• Sustainability and Responsible Tourism: This function focuses on environmental conservation, community engagement, and responsible tourism practices. It involves implementing sustainable measures, promoting cultural preservation, supporting local communities, and ensuring the long-term viability of tourism destinations.
• Customer Relationship Management: This function emphasizes building and maintaining strong relationships with customers. It includes managing customer inquiries, addressing feedback and complaints, providing personalized experiences, and fostering customer loyalty through effective communication and relationship building initiatives.
• Partnerships and Collaboration: Collaboration is crucial for the success of tourism management. This function involves establishing partnerships with government entities, tourism boards, local communities, businesses, and industry associations to collaborate, share resources, and work towards common goals for the development and growth of the tourism industry.

By fulfilling these functions, tourism management ensures the seamless operation, sustainable development, and memorable experiences for both tourists and the local community. It is a multifaceted discipline that requires a comprehensive approach to meet the ever-evolving demands of the tourism industry.

Challenges in Tourism Management

Tourism management faces various challenges that can impact the sustainability and success of tourism destinations and businesses. These challenges arise from both internal and external factors and require proactive strategies to overcome. Here are some common challenges in tourism management:

• Seasonality: Seasonality refers to the fluctuation in tourism demand based on the time of year. Many destinations experience peak tourist seasons followed by periods of low or off-peak seasons. Managing seasonality can be a challenge, as it requires finding ways to attract tourists during off-peak times and optimizing resources to accommodate peak season demands.
• Overtourism: Overtourism occurs when the number of tourists exceeds the carrying capacity of a destination, resulting in overcrowding, infrastructure strain, and negative environmental and sociocultural impacts. Managing overtourism involves implementing measures to distribute tourism flows, regulate visitor numbers, and promote sustainable tourism practices.
• Sustainability: Ensuring sustainable tourism is a challenge faced by tourism management. This involves balancing the economic, social, and environmental aspects of tourism to minimize negative impacts and maximize long-term benefits. It requires implementing sustainable practices, promoting responsible tourism, and engaging local communities in decision-making processes.
• Competition: The tourism industry is highly competitive, with destinations and businesses vying for the attention of tourists. Managing competition requires differentiating the destination or business through unique offerings, effective marketing strategies, and continuous innovation to attract and retain visitors.
• Changing Consumer Behavior: Consumer behavior and travel preferences are constantly evolving. Tourism management needs to adapt to these changes by understanding emerging trends, catering to different market segments, and providing personalized experiences. This requires staying updated with technology advancements, digital marketing strategies, and consumer insights.
• Economic Volatility: Tourism can be impacted by economic factors such as recessions, exchange rate fluctuations, and political instability. These factors can influence travel decisions, tourist spending, and business operations. Tourism management needs to develop strategies to mitigate the effects of economic volatility and attract tourists during challenging times.
• Infrastructure and Resource Management: Adequate and well-maintained infrastructure is crucial for the smooth operation of tourism. However, managing limited resources, ensuring sustainability, and maintaining infrastructure can be challenging. Tourism management needs to prioritize infrastructure development, enhance resource management, and strike a balance between tourist needs and environmental conservation.
• Technology Disruptions: Rapid advancements in technology impact the tourism industry. Online platforms, social media, and mobile applications have changed the way tourists research, book, and experience travel. Tourism management needs to leverage technology to enhance marketing, distribution channels, customer service, and overall tourism experiences.
• Crisis Management: Tourism destinations are susceptible to natural disasters, political unrest, health crises, and other unforeseen events. Crisis management is crucial in ensuring safety, communication, and recovery. Tourism management should have contingency plans, crisis communication strategies, and cooperation with authorities to effectively manage crises.

Overcoming these challenges requires proactive and strategic approaches in tourism management. By addressing these issues, tourism destinations and businesses can thrive, deliver exceptional visitor experiences, and contribute to the sustainable development of the tourism industry.

Emerging Trends in Tourism Management

Tourism management is constantly evolving to adapt to changing market dynamics, consumer preferences, and technological advancements. Here are some emerging trends in tourism management that are shaping the future of the industry:

• Sustainable Tourism: The increasing emphasis on sustainability has led to a rise in sustainable tourism practices. Travelers are seeking eco-friendly and socially responsible experiences. Tourism management is embracing sustainable initiatives such as reducing carbon emissions, promoting local sourcing, and supporting community development.
• Authentic Experiences: Tourists are increasingly looking for unique and authentic experiences that provide a deeper connection with the destination and its culture. Tourism management is focusing on curating immersive activities, cultural interactions, and off-the-beaten-path experiences to meet these demands.
• Technology Integration: Technology continues to revolutionize the tourism industry. Tourism management is leveraging technologies like virtual reality, augmented reality, and artificial intelligence to enhance the booking process, improve customer service, and create engaging marketing campaigns.
• Personalization: Personalization is gaining prominence as tourists seek customized experiences tailored to their preferences. Tourism management is utilizing data analytics and customer relationship management tools to segment markets, target specific demographics, and deliver personalized recommendations and offers to travelers.
• Wellness and Health Tourism: Wellness and health tourism have witnessed significant growth. As people prioritize their well-being, tourism management is incorporating wellness activities, spa treatments, yoga retreats, and healthy dining options into destination offerings.
• Community Engagement: Tourism management is recognizing the importance of involving local communities in tourism development. Engaging with local residents, empowering them economically, and showcasing their culture and traditions contribute to sustainable destination management.
• Multi-Generational Travel: With families traveling together, tourism management is focusing on catering to the diverse needs of multi-generational travelers. Destinations are offering a variety of activities and accommodations suitable for different age groups and interests.
• Sharing Economy: The sharing economy has disrupted the traditional tourism industry. Tourism management is adapting by collaborating with sharing economy platforms, integrating home-sharing options, and exploring new business models to meet the evolving demands of travelers.
• Destination Marketing through Influencers: Influencer marketing has become a powerful tool in tourism management. Collaborating with social media influencers to create authentic content and promote destinations has become an effective way to reach and engage with target audiences.
• Accessible Tourism: The focus on inclusivity and accessibility has led to the growth of accessible tourism. Tourism management is ensuring that destinations, accommodations, and attractions are accessible to people with disabilities, providing equal opportunities for all travelers.

These emerging trends are reshaping the tourism industry and presenting new opportunities and challenges for tourism management. By embracing these trends, tourism destinations and businesses can stay competitive, attract a wider range of visitors, and deliver exceptional experiences in the ever-changing landscape of travel and tourism.

Tourism management plays a crucial role in the successful operation, development, and sustainability of tourism destinations and businesses. It encompasses various elements and functions that aim to create exceptional experiences for tourists while considering the economic, environmental, and social impacts of tourism.

Throughout this article, we have explored the definition of tourism management, its importance, key elements, functions, challenges, and emerging trends. It is evident that effective tourism management is essential for driving economic growth, preserving natural and cultural heritage, promoting responsible tourism practices, and enhancing the overall visitor experience.

However, tourism management also faces challenges such as seasonality, overtourism, sustainability, competition, and changing consumer behavior. These challenges require proactive strategies and innovative approaches to ensure the long-term success and development of tourism destinations.

At the same time, emerging trends in tourism management, including sustainable tourism, personalization, technology integration, and wellness tourism, present new opportunities for growth and innovation within the industry.

In conclusion, tourism management is a dynamic and evolving field that plays a vital role in shaping the tourism industry. By effectively managing tourism destinations and businesses, tourism managers can create positive synergies between tourists, the destination, and local communities, fostering economic growth, environmental preservation, and cultural enrichment.

With the constantly evolving landscape of travel, it is imperative for tourism managers to stay updated with the latest trends, embrace sustainable practices, leverage technology, and engage with diverse stakeholders. By doing so, tourism management can contribute to the growth and sustainability of the tourism industry, creating unforgettable experiences for travelers while fostering a positive and responsible approach towards tourism.

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Management of Tourism

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• Valeriya Shapoval 3  

Tourism management can be analyzed at four levels: scope, ownership, industry sector, and function. At the first level, those who are concerned with the macro-effects of the tourism industry have analyzed its consequences on the economy, the ecology, and sociocultural milieu of the host community. Economists have developed mathematical models to estimate the direct, indirect, and induced impacts of income injected by tourists into the national, regional, or local economies (Dwyer et al. 2020 ). Ecologists, geographers, and regional planners have mostly studied the negative effects of tourism on the physical environment. Tourism can have negative impacts on the destination by overusing and depleting natural resources. Therefore, environmental quality is increasingly important to ensure the future existence of destinations (Archer et al. 2005 ).

Maintaining environmental quality is essential for saving resources and maintaining the quality and competitiveness of the environment and...

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Archer, B., C. Cooper, and L. Ruhanen. 2005. The positive and negative impacts of tourism. Global Tourism 3: 79–102.

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Pizam, A., Shapoval, V. (2023). Management of Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_125-2

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Hospitality Management vs Tourism Management

According to The World Travel and Tourism Council (WTTC), hospitality and tourism account for 8% of overall jobs in the world, and they also have the greatest potential for growth as compared to other industries. But what is tourism and hospitality management, are how do these ever-expanding industries differ from each other? Read on to find out!

What is hospitality management?

Hospitality management consists of implementing comprehensive management practices and models to the domain of lodging, food and other businesses related to hospitality. Due to the fact it is a service industry, people working in this sector should be equipped with specific attributes such as being helpful, polite, friendly and welcoming to the customers. These qualities help in retaining existing customers and attracting new ones. Hospitality management consists of certain key characteristics such as:

• Combining product and service: The hospitality industry is a combination of products and services. For example, if you are eating in a hotel, you are not only paying for the food and drinks, but also for the service that is being provided to you by the staff.
• Reciprocal communication: To be successful in the hospitality industry, communication between the customers and staff is crucial. Communicating with customers can help staff understand their requirements and anticipations, which contributes to ultimate customer satisfaction. Relations between staff of the same or different departments is also important, as it means everyone is aware of the customers’ requirements.
• Establishing relationships: Forming relationships with customers is a key feature of hospitality management as it helps in providing stable returns to the organisation, irrespective of the season. In addition, it helps increase brand-reputation through positive word-of-mouth.

What is tourism management?

Tourism management refers to handling and supervising activities related to the tourism industry. It is a multifaceted industry that provides people with the training, skills and expertise necessary to obtain management positions in tourism and accommodation. Tourism management is a combination of three aspects:

• Business administration processes such as marketing, finance and human resources;
• Management principles and concepts;
• Topics related to tourism including tourism organisations, environmental aspects and motivation to travel.

Tourism management also consists of three business-related components:

• Accommodation: Living arrangements in the form of hotels, resorts, cabins, camping areas, homestays and so on;
• Accessibility: Transportation and travel arrangements like aeroplanes, cars, trains, public transit, buses and cruises;
• Attractions: Tourist attractions such as historical sites, natural resources or theme parks.

Career opportunities in hospitality and tourism management:

• Holiday Representative: Holiday representatives are responsible for taking care of clients who come to resorts or hotels on holiday packages. Their main priority is ensuring that everything goes smoothly to guarantee that clients enjoy their stay. Representatives are required to welcome clients and solve any issues that they face during the trip.
• Interacting with clients to understand their requirements;
• Preparing comprehensive proposals for events;
• Liaise with contractors and suppliers for the event;
• Manage staff and inform them about their responsibilities;
• Organise any facilities that customers may require;
• Carry out a post-event evaluation which will help in future events.
• Hotel Manager: Hotel managers are responsible for handling the day-to-day management of a hotel and its staff. They are accountable for the financial management and budgeting of the hotel, as well as informing various hotel departments, such as housekeeping and reservations, about their roles and responsibilities.

If you enjoy interacting with people, as well thinking on your feet and solving critical issues, you should consider a career in either hospitality management or tourism management. To help you in your first steps towards these exciting industries, St Patrick’s offers a degree in  Hospitality Management .

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What does a Tourism Management do?

Published November 10, 2022 4 min read

A tourism management professional is responsible for the planning and execution of tourism-related activities. They may work in the travel and hospitality industry, or in a government or non-profit organization that promotes tourism. Tourism managers typically have a background in business, marketing, or tourism studies.

Tourism Management job duties include:

• Plan and direct all aspects of an organization's tourism management policies, objectives, and initiatives.
• Develop and implement marketing and advertising campaigns to promote tourism products and services.
• Conduct market research to identify new tourism opportunities and trends.
• Prepare feasibility studies for new tourism projects.
• Develop and oversee the implementation of new tourism products and services.
• Manage the operations of tourism facilities such as hotels, resorts, and tour operators.
• Coordinate the activities of various stakeholders involved in the tourism industry.
• Liaise with government agencies to formulate tourism policies and regulations.
• Represent the organization at international tourism forums and conferences.

Tourism Management Job Requirements

A career in tourism management may require a bachelor's degree in hospitality or tourism management, although some jobs may only require a high school diploma or equivalent. Many tourism management programs include internships or cooperative education experiences, which can give students the opportunity to gain practical experience in the field. Some tourism management positions may require certification from professional organizations such as the American Hotel & Lodging Association or the National Restaurant Association. In addition to formal education and certification, employers often seek candidates with prior experience working in the hospitality or tourism industry.

Tourism Management Skills

• Social Media
• Event Planning
• Fundraising
• Project Management
• Public Speaking
• Customer Service

Related : Top Tourism Management Skills: Definition and Examples

How to become a Tourism Management

A career in tourism management can be both exciting and rewarding. If you are interested in a career in this field, there are a few things you should know.

First, a degree in tourism management can open up many doors. With this degree, you will be able to work in a variety of settings, including hotels, resorts, cruise ships, and more. You will also have the opportunity to work with people from all over the world, which can be a great way to learn about different cultures.

Second, it is important to have strong communication skills when working in tourism management. You will be working with customers and clients from all over the world, so it is important that you are able to communicate effectively.

Third, it is also important to be organized and detail-oriented. This is necessary in order to keep track of all the different aspects of your job.

Fourth, it is helpful to have some knowledge of foreign languages. This can come in handy when working with clients or customers who do not speak English as their first language.

Finally, it is also important to be flexible. The tourism industry is constantly changing, so it is important that you are able to adapt to new situations.

If you are interested in a career in tourism management, keep these things in mind. With hard work and dedication, you can achieve success in this field.

Related : Tourism Management Resume Example

Related : Tourism Management Interview Questions (With Example Answers)

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Scope and future of tourism management

Tourism is considered to be an important aspect of economic growth and the development of a nation. According to the  United Nations World Tourism Organization (UNWTO) , global tourism is expected to reach 1.6 billion (in terms of international arrivals) by the year 2020. Tourism management is generally considered a bright and potential employment sector as it offers a wide variety of career opportunities in both the private and public sector. This article covers the details of tourism management courses and the prospective job opportunities that it can offer you.

What are the different types of tourism?

Tourism is an evolving industry that provides tourists with various experiences that help promote the country, region, or whatever type of destination they are travelling to. There are many different kinds of tourism, and each one caters to a different set of interests. Here are the three main types of tourism:

Domestic Tourism: Domestic tourism refers to travel within your own country. It entails traveling to various regions, cities, or towns within the same country for business, pleasure, or other purposes. Domestic tourism is important for the growth of the tourism business in a country because it helps the economy and encourages other people enthusiastic about promoting local tourism.

Inbound Tourism: Inbound tourism refers to tourism by foreign visitors to a destination country. It involves international travel for pleasure, commerce, or other reasons. People who want to explore new cultures, experience various lifestyles, and visit historical and natural landmarks frequently engage in inbound tourism. Inbound tourism is essential to the growth of a country’s tourism industry because it contributes to the economy and helps promote the country as a travel destination.

Outbound Tourism: Outbound tourism refers to the practice of individuals traveling outside of their country of residence for tourism, business, or other purposes. Outbound tourism plays an essential role to the development of a country’s tourism industry because it adds significantly to the economy and promotes international travel.

What is tourism management?

Tourism management is a multidisciplinary field that includes all activities related to the tourism and hospitality industries. It prepares candidates with the experience and training required to hold managerial positions in food, accommodation and tourism industry. The three major areas of tourism management are:

• Business administration (finance, human resources and marketing activities);
• Management theories and principles;
• Tourism industry (travel accommodation, environmental factors and tourism organizations)

Tourism management implements marketing efforts in attracting tourists to travel to particular destinations. This involves the management of a variety of activities such as:

• Studying tour destination;
• Planning the tour;
• Making travel arrangements;
• Providing accommodation.

Who is eligible for a tourism management course?

• You should obtain an Ontario Secondary School Diploma certificate or equivalent;
• Your age should be 18 years or older;
• You should gain a minimum IELTS score of 5.5 (or its equivalent for non-native English speakers).

What is the course structure of tourism management?

• Front Office Operations – this includes an introduction about the systems and procedures required for Front Desk Office Operations. It helps students develop skills related to reception procedures.
• Customer Service – this module elaborates on the importance of effective communication skills while dealing with customers. It provides students with a better understanding of customer relations and services.
• Food and Beverage Management – focuses on the operations related to food and beverage management. It includes the following topics:
• Food and beverage operations;
• Standard product costs and pricing strategies;
• Productions;
• Controlling;
• Facility design, layout and equipment.
• Hospitality Accounting – this module can help a student enhance their decision making process in the field of management. It provides an in-depth knowledge about the processes and practices of hotel business.
• Human Resource Management  – this module is structured to train students to build a strategic and coherent approach to their organizations assets. Students get an opportunity to learn about effective business practices of the hospitality industry.

Other modules covered by a tourism management course are as follows:

• Introduction to Hospitality and Tourism;
• Housekeeping;
• Food and Beverage Operations;
• Food Sanitation, Safety and Health;
• Organizational Behavior in the Hospitality Industry;
• Facilities and Maintenance Management;
• Marketing in Hospitality and Tourism;
• Meetings, Incentives, Conferences and Events;
• Issues in the Hospitality and Tourism Industry;
• Resort Management;
• Niche and Specialty Management.

How long is a tourism management course and how much does it cost?

The tourism management course is a full-time program lasting two years. It consists of 48 weeks of in-class academic sessions. The total length of the course exceeds up to 78 weeks, including scheduled breaks. The total course fee of the tourism management program is CAD 19,000.

What is the career scope of the tourism Industry?

Tour Manager (Average annual salary:  $49,150 )  – they must possess language skills and knowledge about weather, customs and tourist attractions. Their main role is to ensure that the tour goes smoothly and tourists get to enjoy themselves during their holiday. Tour managers should have networking and customer service skills as well as a good grasp of the following subjects:

• Archaeology;
• Modern languages;
• Travel, tourism and leisure studies.

Let’s look at some of the responsibilities of a tour manager:

• Accompanying native and foreign groups travelling by bus, planes, boats and trains;
• Welcoming holidaymakers at the starting point and explaining travel arrangements (food, culture, itineraries and destinations) and stop-over points in detail;
• Resolving logistic issues and coordinating travel arrangements;
• Checking tickets or other relevant documents, as well as attending to special requirements such as seat allocations, passport or immigration issues;
• Making accommodation bookings on proposed dates and ensuring that the accommodation is satisfactory;
• Dealing with emergencies and responding to questions from tourists.

The career scope of the tourism industry does not only cover tours and other forms of travel; it also expands to the hospitality sector. Here’s an example of what a career as a Hotel Manager in Canada would look like:

Hotel Manager (Average annual salary:  $42,967 )  – their function is to manage hotel employees and day-to-day operations of a hotel. This may include front-of-house reception, food and beverage operations, budgeting and financial management. They are expected to have an understanding of hotel management practices and relevant laws and guidelines. They execute the following tasks:

• Analysing and interpreting financial information;
• Implementing effective marketing strategies to promote the hotel’s services;
• Monitoring sales and profits;
• Supervising maintenance, supplies, renovations and furnishings;
• Dealing with suppliers, travel agencies and event planners;
• Inspecting services and property regularly by enforcing strict compliance with health and safety standards.

The scope of tourism is so diverse that you can also explore opportunities in properties and real estate! A career as a Property Manager would look like the following:

Property Manager (Average annual salary:  $56,702 )  – property managers are assigned to work at a resort location to oversee the operations of a facility or assets. They are generally hired by property owners and real estate investors who are unable to manage their properties themselves. Commercial properties run by property managers include apartment complexes, retail malls and business offices. The basic responsibilities of a property manager are:

• Building an effective rental program;
• Providing customer services;
• Establishing positive relationships with long-term clients;
• Dealing with renovations;
• Coordinating group visits;
• Managing association-related business;
• Supervising and coordinating building maintenance;
• Resolving tenant concerns and complaints;
• Advertising, demonstrating and leasing vacant units;
• Collecting and depositing rent;
• Communicating with and sending updates to the property owner on the status of the property.

If you enjoy experiencing cultural exchanges, then you should opt for a tourism management career. Toronto School of Management (TSoM) offers an  Advanced Diploma in Hospitality and Tourism Management course  to help students enter the hospitality and tourism sector. This course can help you learn how to develop strategic plans for tourism and understand the needs of the target customers.

• What are some of the challenges facing the tourism industry? The tourism sector encounters various obstacles, including the effects of climate change, over-tourism in specific locations, geopolitical instability, evolving travel behaviours, and the emergence of accommodation alternatives.
• What are some of the opportunities for growth in the tourism industry? Despite the obstacles confronting the tourism industry, there are also numerous growth opportunities in this sector. These include the rise of responsible and sustainable tourism, the expansion of the digital economy, and potential for growth in niche markets such as adventure tourism, health and wellness tourism, and cultural tourism.
• How can individuals interested in pursuing a career in tourism management prepare for the future of the industry? Individuals pursuing a career in tourism management can prepare for a stable career by getting quality education in business management, marketing, and finance. It would also help you to have a solid grasp of the tourism industry, including its trends, challenges, and opportunities.

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The SAGE Handbook of Tourism Management: Theories, Concepts and Disciplinary Approaches to Tourism

• Edited by: Chris Cooper , Serena Volo , William C. Gartner & Noel Scott
• Publisher: SAGE Publications Ltd
• Publication year: 2018
• Online pub date: August 06, 2018
• Discipline: Business & Management
• Subject: Hospitality, Travel & Tourism Management
• DOI: https:// doi. org/10.4135/9781526461452
• Print ISBN: 9781526461124
• Online ISBN: 9781526461452
• Buy the book icon link

Subject index

The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on theories, concepts and disciplinary approaches to tourism studies, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis This handbook offers a fresh and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Front Matter

• List of Figures
• List of Tables
• Notes on the Editor and Contributors
• Chapter 1: An Introduction to The Handbook

Part I: RESEARCHING TOURISM

• Chapter 2: Qualitative Research and Tourism Studies
• Chapter 3: Quantitative Research Approaches to Tourism

Part II: SOCIAL ANALYSIS

• Chapter 4: Economic Geographies of Tourism: A Critical and Contested Discourse
• Chapter 5: Tourism Histories
• Chapter 6: Key Milestones and Changing Directions in the Sociology of Tourism
• Chapter 7: Psychology of Tourism
• Chapter 8: Anthropology of Tourism
• Chapter 9: Tourism Ethics
• Chapter 10: Network Analysis: Quantitative Methods in Tourism

Part III: ECONOMIC ANALYSIS

• Chapter 11: Economics of Tourism
• Chapter 12: Tourism Data Sources: From Official Statistics to Big Data
• Chapter 13: Analysing and Forecasting Tourism Demand
• Chapter 14: Tourism Supply Side Analysis
• Chapter 15: Small Business and Entrepreneurship Research in Tourism: A Review and Comment
• Chapter 16: Tourism Human Resources
• Chapter 17: Service Management and Tourism

Part IV: TECHNOLOGICAL ANALYSIS

• Chapter 18: Tourism and Surface Transport
• Chapter 19: Aviation and Tourism
• Chapter 20: The Digital Economy of Tourism
• Chapter 21: Tourism and Knowledge Management
• Chapter 22: Business Model Innovation in Tourism: Opportunities and Challenges

Part V: ENVIRONMENTAL ANALYSIS

• Chapter 23: The Tourism–Environment Relationship
• Chapter 24: Sustainability and Resilience: Two Sides of the Same Coin?
• Chapter 25: Climate Change and Tourism: Mitigation and Global Climate Agreements
• Chapter 26: Tourism and Biodiversity
• Chapter 27: Researching the Nexus of Protected Natural Area Tourism Management: Milestones and Future Directions
• Chapter 28: Tourism, Energy, Oil and Water

Part VI: POLITICAL ANALYSIS

• Chapter 29: Tourism Institutions and Agencies
• Chapter 30: Tourism Policy
• Chapter 31: Tourism Governance
• Chapter 32: Tourism Planning: Evolution and Trends for the Future
• Chapter 33: Foreign Direct Investment and Tourism Development: A Theoretical and Empirical Review
• Chapter 34: Globalization, Supranationalism and Tourism

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• Tourism Management Tutorial
• Tourism Management - Home
• Tourism Basics

Tourism Management - Introduction

• Tourism Management - Types
• Tourism Management - Terminology
• Tourism Management - Factors
• Tourism Management - Demand
• Tourism Mngmt - Motivation Factors
• Maslow's Pyramid of Motivation
• Consumer Behavior in Tourism
• Tourism Management - Plog's Model
• About Tourism Destinations
• Destination Awareness
• Tourism Management - Milieus
• Tourism Management Destination
• Tools for Destination Management
• Managing Tourism
• Tourism Management - Supply
• Tourism Functional Management
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• Market Segmentation
• Tourism Mngmt - Marketing Mix
• Tourism Mngmt - Products & Services
• Developing Product
• Product Development Phases
• Tourism Impacts, Trends, & Future
• Tourism Management - Impacts
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Tourism has turned out to be an economic booster contributing to the economic development of many countries over the last few decades. People see holidays as a necessity, and not as luxury in the present scenario. Tourism calls for coordination and cooperation between travel agents, tour operators, and tourists. Tourism has a few major elements − destinations, attractions, sites, accommodation, and all ancillary services.

What is Tourism?

Tourism involves the activities of people travelling and staying in a place away from their home environment for leisure, business or other purposes.

Mathieson and Wall (1982) define tourism as follows −

"The temporary movement of people to destinations outside their usual places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs."

Tourism was mainly been traditional in its early form. With the evolution of cultures, economies, and knowledge, tourism took a different form called sustainable tourism with the aspect of well-planned tour, well-studied destination, and conservation of destination.

Factors that Motivate People to Travel

The most common reasons for the people to travel away from home are −

• To spend holidays leisurely
• To visit friends and relatives
• To attend business and professional engagements
• To get health treatment
• To undertake religious pilgrimages
• Any other personal motives

Traditional and Niche Tourism

The following table lists down a few points that differentiate traditional tourism from niche tourism −

What is Tourism Management?

It involves the management of multitude of activities such as studying tour destination, planning the tour, making travel arrangements and providing accommodation. It also involves marketing efforts to attract tourists to travel to particular destinations.

There is a subtle difference between just travelling and tourism.

Travelling is going from the place of residence or work to another distant or a neighboring place by any means of transport. Routine commutation can be termed as travelling.

Tourism is travelling with an objective. All tourism necessarily include travel but all travel does not necessarily include tourism. We can say, travelling is a subset of tourism.

One similarity between travel and tourism is, they both are temporary movements.

What to Know About Hospitality and Tourism Management Degree Programs

Hospitality management degrees are designed to train future leaders in the hospitality industry.

How to Study Hospitality Management

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Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests.

The art and science of hosting strangers is an essential skill for people working in many kinds of businesses, including airlines, casinos, cruise ships, festivals, hotels and restaurants.

Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests. Cultivating that marketable skill set is the goal of associate, bachelor's and graduate programs in hospitality management.

What a Hospitality Management Degree Is and What Classes It Requires

The goal of any course of study in hospitality management is to train people to create and maintain spaces where others will immediately feel at home.

“Understanding how to take care of the customer is a foundational aspect of the hospitality discipline,” Angela Ramsey, senior director of communication at the University of Nevada—Las Vegas William F. Harrah College of Hospitality, explained in an email.

Hospitality management degrees are, foremost, degrees in business, says Michael Sabitoni, chair of the food and beverage management department and the international travel and tourism studies department at Johnson & Wales University in Rhode Island. They include classes in accounting, finance, human resources, law and technology, he says.

However, unlike a general business degree, a hospitality degree typically includes specialized coursework focusing on the hospitality industry, such as classes on food service business operations, event management principles, and hotel and resort leadership, Sabitoni says. An overview class about tourism is also typically included in hospitality management programs, and industry internships are often mandatory, he adds.

Many hospitality degree programs require students to participate in experiential learning by helping to operate a student-run hotel or restaurant. They may also contain classes on:

• Eco-tourism or sustainable travel
• Global tourism and special considerations involved with international trips
• Customer service protocols
• Assessing the quality of guest experiences
• Specific types of hospitality establishments, such as country clubs, golf courses, resorts, stadiums, timeshares or theme parks
• Nuances involved in planning certain kinds of events, such as conventions or weddings
• Concerns that face certain demographics of customers, including women and people of color
• Various types of tourism, including business trips and visits to cultural destinations or historical sites

Top Undergraduate Schools With Hospitality Management Majors

Many U.S. colleges and universities allow undergraduates to major in hospitality management, including multiple nationally renowned academic institutions. Cornell University of New York, an Ivy League college, has a school devoted to hospitality.

Exceptional hospitality programs are often based in major metropolitan areas that attract significant tourism. For example, New York University and Boston University in Massachusetts offer a hospitality management degree.

How to Know if a Hospitality Management Degree Is Right for You

An interest in the food and beverage sector, a love for travel or an interest in entertaining people may lead someone to consider pursuing a degree in hospitality management. But prospective students should be aware that the hospitality sector has leadership roles for people with all kinds of interests and personalities.

Though some managerial positions in the hospitality industry are customer-facing jobs that require significant people skills, there are also back-of-the-house managerial jobs that concentrate on logistics, Sabitoni says.

Significant cultural awareness and strong communication abilities are essential in hospitality. Foreign language skills are also valuable but not mandatory, Sabitoni says.

What You Can Do With a Hospitality Management Degree

Hospitality programs are designed to train future leaders in the sector.

“It can include anything within the hospitality vertical, from hotel investment companies to real estate firms to our big brands which are the Marriotts, the Hiltons, the Four Seasons, to data analytics companies to Googles to Amazons,” says Kate Walsh, dean of the Peter and Stephanie Nolan School of Hotel Administration at Cornell. “Anything that touches hospitality as a part of their business product is something where our students get involved.”

Real estate investment firms often invest in hotel buildings, so people with degrees in hospitality management sometimes find jobs in the real estate sector, Walsh says. Alumni of hospitality management programs sometimes become management consultants who concentrate on assisting companies in the hospitality industry, she adds.

Executive and director roles in the industry typically require at least a bachelor's degree. Many high-level leadership positions at U.S. hospitality firms pay annual salaries above $70,000, according to an article published by Monster.com, a job website.

In 2020, graduates of Cornell's Nolan School had an average base salary of slightly over $69,000 and an average bonus of nearly $15,000, according to the school's employment report .

Considerations for Potential Hospitality Students

Aspiring hospitality managers should be aware of trends that may affect them when they enter the industry, experts say.

This sector has severe labor shortages at hotels and restaurants, many of which laid off workers due to pandemic-related safety measures and now have struggled to replace those workers even after raising wages.

Because of these staffing concerns, many hospitality companies have introduced initiatives to recruit and retain talented staff, improve working conditions, increase job satisfaction and reduce employee turnover, Walsh says.

When comparing hospitality programs, prospective students should investigate whether those programs include experiential learning opportunities, experts say, noting that hands-on projects are one of the best ways to gain hospitality skills. It’s also optimal if hospitality schools offer courses on design, which can inform aesthetic choices about how a hospitality venue looks, according to experts.

“I think the industry needs innovative thinkers," Walsh says. "They need people who think big culturally, who are comfortable with different modes of work, so it’s a great time to join the industry. The industry is trying to be extremely intentional in providing compelling career paths.”

Searching for a grad school? Get our  complete rankings of Best Graduate Schools.

44 Graduate Degree Jobs That Can Pay Six-Figure Salaries

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• Travel and Tourism /

What is Travel and Tourism Management?

• Updated on  
• Feb 7, 2023

Do you feel impressed by the prospect of working in an industry that may involve a lot of travel? Would be enthusiastic to explore the world while you get to experience newer aspects of life? If travel is your passion and management is what you are good at, then, a career in Travel and Tourism Management might be perfect for you! Being a rapidly expanding and highly dynamic industry, travel and tourism achieved significant heights in the past few years. With immense career opportunities underway, you can explore a lot of interesting career opportunities in this field. Hence, through this blog, we would help you in exploring how to make a career in travel and tourism .  

This Blog Includes:

Overview of travel and tourism management , popular travel and tourism management courses, travel and tourism management entrance exams, top global universities , top indian institutes for tourism management , what jobs can i get with travel and tourism management degree , job prospects & salary, top recruiters in india, tourism industry in india, types of travel & tourism in india.

Since the Travel and Tourism industry is an arena wherein most of the jobs that one undertakes are certainly client-facing and involve a certain extent of interaction, courses in this sphere involve various studies in the domain of Communication and Writing skills, Critical Reasoning, and Presentation. Building on these fundamentals, the courses undertake certain papers on the Fundamentals of Tourism, its History, Ecotourism, Environmental Management , Business Statistics, Aviation Management , Airport Management , Introduction to Hospitality , Business Research Methods, Human Resource Management, Travel Agency and Tourism Management, Innovative Practises in Tourism and Event Management. So, for those who look forward to broadening their understanding regarding international tourism, this course would be highly rewarding for you. 

To progress in the field of Travel and Tourism, there are certain pathways that might seem fit for your future ventures. You can directly get yourselves enrolled in a Travel and Tourism course after the 12th that would give you the key information necessary at the bachelor’s level. But if you have the zeal to learn the managerial skills required for the tourism sector along with in-depth learning about the functioning of international tourism, consider going for master’s or doctoral-level courses.

Some of the popular courses in Travel and Tourism Management have been listed below: 

Below mentioned are the entrance exams students need to prepare for pursuing Travel and Tourism Management:

UG Entrance Exams 

• IIHM eCHAT 
• JMI Entrance Exam 
• CUCET Chandigarh University 

PG Entrance Exams 

• Karnataka PGCET 

To know more about the education and preparation needed to work in Travel and Tourism, read our comprehensive blog on Travel and Tourism courses . 

Not only does the travel and tourism industry involve a thorough study of the subject matter under consideration but also requires one to perfect their skills relating such as leadership, problem-solving, customer-focused approach, ability to work deadlines and team working. So, when you get yourself enrolled in a course in travel and tourism management in one of the top universities around the world, you can nurture your skills in the best possible way. 

• New York University
• University of Illinois 
• King’s College London 
• The Chinese University of Hong Kong  
• Boston University  
• Wageningen University and Research Centre  
• Michigan State University 
• University of Gloucestershire  
• The University of Queensland  
• Erasmus University Rotterdam  
• University of Groningen  
• Monash University  
• Pennsylvania State University 
• Michigan State University  

Following are the top-level colleges for pursuing a course in Travel & Tourism Management:

• Indian Institute of Tourism & Travel Management – Gwalior
• Indian Institute of Hospitality & Management – Thane
• Christ University – Bangalore
• National Institute of Tourism & Hospitality Management – Hyderabad
• Amity Institute of Travel & Tourism – Noida
• Kerala Institute of Tourism & Travel Studies
• Indian Institute of Tourism & Travel Management – Bhubaneswar
• Indian Institute of Tourism & Travel Management – Noida
• Indian Institute of Tourism & Travel Management – Goa
• Indian Institute of Tourism & Travel Management –  Nellore

Travel and Tourism Management students are taught business concepts specific to the travel industry and they can take up courses in Human Resources, Media Relations, Facilities Management and Financial Strategies. Besides, this overseas education provides internship opportunities for international students prior to graduation. From working in multidimensional roles in the hotel industry and providing premium services to customers to employing your art of storytelling to provide tour guides to people, there are numerous jobs in Travel and Tourism . Joining at the executive level, you can extend your career and make your way into great portfolios in top-notch institutions.

Some of the prospective job avenues that you may consider after completing courses in Travel and Tourism Management include:

• Travel Agent : Your role as a Travel Agent allows you to plan a trip including flights, car rentals and accommodations. Also, you should have knowledge about the weather, traditions and tourist attractions of popular destinations. An assistant must have good networking and customer service skills to build and maintain a clientele base.
• Travel Manager: A Travel Coordinator or Manager organises the travel arrangement of large organisations such as non-profits or universities. From booking flights on commercial or private jets, reserving conference rooms, and supervising support staff in forwarding information, the role of a Travel Manager is endless.
• Lodging Manager: Lodging Managers are responsible for operating resorts, hotels and motels and are in charge of overseeing the complete operation. Larger landmarks may have separate managers for food services, housekeeping and human resources while small motels may only have one General Manager. 

Besides these, other profiles that you can consider in Travel and Tourism Management include Tour Manager, Event Manager, Holiday Representative, Tourism Officer, Air Cabin Crew , Property Manager, etc.

Tourism Management offers plenty of opportunities to graduates & undergraduates. Here is a list of top job profiles for reference: 

• Holiday/Travel Agent
• Travel Executive
• Tourism Manager
• Tourist Guide
• Tour Manager
• Hotel Manager
• Spa Manager
• Travel Agency Manager
• PR Manager 
• Event Manager

The main concern of every candidate is to have a good amount of salary. In the case of tourism, the starting salary is low like in other professions. For early experience, one can also do part-time jobs or can consider summer internships. The Initial Salary ranges from INR 15,000 – 20,000. Although the salary increases with increased experience. 

Here is a list of a few companies which offers jobs in Tourism:

• Cox & Kings Ltd.
• Indian Railways Catering & Tourism Corporation (IRCTC)
• Thomas Cook (India) Ltd.
• Make My Trip
• Club Mahindra Holidays
• East India Travel Co. 
• Jet Airways
• Kesari Tours
• Indian Airlines & British Airways, etc. 

A traveller knows how vital, dynamic and evolving is the industry of Tourism. It is important for the economic growth of any country. According to the reports of Tourism in India, it has generated INR 15.24 lakh crore or 9.4% of India’s GDP in 2017. It has also provided employment to the candidates in absolute terms with around 41.622 million jobs that are 8% of the total employment in India. It is estimated that the tourism industry will grow at an annual rate of 6.9% and reach INR 32.50 lakhs crore by 2028. So it is a profound idea of pursuing the course of Travel & Tourism. 

Tourism is all about leisure time and travelling is an activity of people to distant places away from home. It includes Outbound Tourism, Inbound Tourism, and Domestic Tourism. 

Outbound Tourism: It refers to travelling to a place outside of your home country. For example, from the Indian tourism perspective, Going to the UK from India. 

Inbound Tourism: It is when people from another country visit your country. For example, from the Indian tourism perspective, Coming to India from Canada. 

Domestic Tourism: As the name suggests, refers to the people travelling from place to place within the home country. For example, from the Indian tourism perspective, Going from Delhi to Mumbai. 

Ans. Candidates need to have – excellent communication skills, enthusiasm, patience, time management skills, teamwork, leadership skills, etc.

Ans Indian Institute of Tourism & Travel Management – Gwalior Indian Institute of Hospitality & Management – Thane Christ University – Bangalore National Institute of Tourism & Hospitality Management – Hyderabad

Ans. IRCTC  Air Asia Flying Fox Indian Airlines & British Airways Make My Trip Emirates

Ans. The scope of Tourism would not end as many people love to explore & visit places. Keeps the lives of people active & away from stress. The opportunities will never end for freshers in this field.

Ans. As an event manager, tour manager, tour guide, PR manager, Travel agency manager, etc. 

Navigating tourists through travel destinations and offering them the history of art and architecture, a job or a business in Travel and Tourism Management would help you find your way into the world. And if you have any doubts or inhibitions, then our experts at Leverage Edu can figure things out for you. 

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Please give me information about travel and tourism course.

Hi Roshan. Travel and tourism courses are courses that gives an individual knowledge about the international tourism industry. Some of the popular Bachelor’s courses include : BA in Travel & Tourism Management, BA in Tourism Studies, BA in Hospitality, Travel & Tourism Management, and BBA in Travel & Tourism Management. The top universities you can apply for these courses are: New York University, University of Illinois, King’s College London, The Chinese University of Hong Kong, and the Boston University. To discover more articles like this one visit the experts at Leverage Edu.

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What is hospitality?

Hospitality means extending a welcome to guests or offering a home away from home, and the word is derived from the Latin word “hospes” meaning host, visitor or stranger. The hospitality and tourism industry is a vast sector that includes all the economic activities that directly or indirectly contribute to, or depend upon, travel, tourism and hospitality.

This industry sector includes:

• Hotels & Resorts
• Restaurants & Catering
• Night Clubs & Bars
• Travel & Transportation
• Spas & Wellness
• Cruise Liners & Bus tours
• Cultural & Sports
• Business Administration (events, communication, customer experience, and many more )

Bachelor of Science in International Hospitality Management

Discover the EHL Bachelor's program meticulously crafted by our Hospitality Management School to meet the evolving needs of the hospitality and tourism industry.

Our curriculum strikes a balance between hands-on experience, academic excellence, and business acumen. It also provides a unique opportunity for students to study in two premier locations: Switzerland and Singapore.

Immerse yourself in practical courses, workshops and two six-month internships, providing real-world insights aligned with industry demands.

The History of Hospitality & Tourism 

Hospitality is one of the oldest businesses, going way back to the innkeepers and taverns of biblical times. Tourism, on the other hand, is a more recent invention which began in Europe, with Switzerland being one of the first countries to develop special accommodation and services for travelers. 

In the late 1800’s, the concept of leisure tourism and hospitality spread across Europe, bringing flocks of wealthy travelers to Switzerland. It began with visitors seeking cultural and natural exposure on guided tours in the Swiss Alps, train rides and wellness tourism. Palace-style hotels, thermal baths and ski resorts became icons of luxury tourism in Switzerland.

This new generation of wealthy guests had higher expectations for comfortable accommodations, convenient services and fine dining. The leisure travel phenomenon gave birth to hospitality management schools: EHL was founded as the first hotel management school in 1893 in Lausanne, and it has pioneered in hospitality management education since then.

Hospitality is one of the most resilient, adaptable and dynamic industries on the planet. It is an industry of constant change, where technology and innovation are being integrated to improve the guest experience.

What is Tourism and Hospitality Management?

Careers in hospitality management.

Hospitality management is a broad career field that provides many opportunities for international career progression. In the core of the hospitality industry alone (hotels, events, restaurants, etc.) graduates with a hospitality degree can become managers in a variety of departments and sectors, or choose to specialize in one area.

The career paths are as diverse as the industry, and with so many new hospitality concepts and innovation changing the industry, the career paths will continue to grow and evolve with technology and trends of the 21st.

Hospitality education at EHL teaches students to love learning because it takes a scientific approach that sparks curiosity and involves the five senses. 

What are Hospitality Management Skills?

Studying at ehl, the world's 1st hospitality management school.

In the field of hospitality management, customer satisfaction is key, and the primary goal is to ensure the best customer experience possible. Therefore, hospitality management courses teach both professionally-focused hard skills (room pricing, cost-control, accounting, scheduling, etc. ) and soft skills which are related to how one acts, and interacts in a professional environment.

Training for soft-skills is critical to succeed in the 21st century: critical thinking, agility and adaptability, effective communication, imagination and curiosity: these are all skills students develop at EHL in our hospitality management courses and degrees.

#hospitality-industry

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UN Tourism | Bringing the world closer

Competitiveness.

• Market Intelligence

Policy and Destination Management

• Product Development

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UN Tourism works to provide guidance and share good practices on policies and governance models aimed to effectively support the tourism sector at the different levels: national, regional and local.

The development and management of tourism destinations requires a holistic approach to policy and governance.

Governance has two specific dimensions:

• Directive capacity of government , determined by coordination and collaboration as well as by the participation of networks of stakeholders.
• Directive effectiveness, determined by institutional skills and resources that support the ways in which processes are conducted to define goals and search for solutions and opportunities for relevant stakeholders, and by the provision of tools and means for their joint execution.

In this sense, UN Tourism works to support its Members in their efforts to develop efficient governance models / structures and policies, focusing  among others on:

• Tourism policy and strategic planning
• Governance and vertical cooperation, i.e. national-regional-local levels
• Public Private Partnership (PPP)

Destination Management

Destination management consists of the coordinated management of all the elements that make up a tourism destination. Destination management takes a strategic approach to link-up these sometimes very separate elements for the better management of the destination. Joined up management can help to avoid overlapping functions and duplication of effort with regards to promotion, visitor services, training, business support and identify any management gaps that are not being addressed.

Destination management calls for a coalition of many organizations and interests working towards a common goal, ultimately being the assurance of the competitiveness and sustainability of the tourism destination. The Destination Management Organization’s (DMO) role should be to lead and coordinate activities under a coherent strategy in pursuit of this common goal.

Though DMOs have typically undertaken marketing activities, their remit is becoming far broader, to become a strategic leader in destination development. This is a vital ingredient for success in every tourism destination and many destinations now have DMOs to lead the way.

From a traditionally marketing and promotion focus the trend is to become leading organizations with a broader mandate which includes strategic planning, coordination and management of activities within an adequate governance structure with the integration of different stakeholders operating in the destination under a common goal. Destinations wherein such an organization is not still in place are increasingly creating or plan to create a DMO as the organizational entity to lead the way.

UN Tourism has identified three areas of key performance in destination management at DMO level: Strategic Leadership, Effective Implementation and Efficient Governance.

UN Tourism supports its Members and Destination Management/Marketing Organizations through the UN Tourism.QUEST - a DMO Certification System. UN Tourism.QUEST  promotes quality and excellence in DMOs planning, management and governance of tourism, by means of capacity building. UN Tourism.QUEST Certification evaluates the three areas of key performance in destination management at DMO level: Strategic Leadership, Effective Implementation and Efficient Governance. With a training and capacity building component, UN Tourism.QUEST is a strategic tool which allows the DMOs to implement an improvement plan to achieve the criteria and standards of the Certification with the aim of enhancing their management processes and thus contribute to the competitiveness and sustainability of the destinations they represent.

Events & Publications

• International Seminar on Destination Management
• 2nd Conference on Destination Management in the Mediterranean
• 6th International Conference on Destination Management

UN Tourism Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) – Preparing DMOs for new challenges

Many factors account for the increased focus on effective destination management, all of them urging destination management organizations (DMOs) to face and adapt to new challenges. From traditional marketing and promotion boards the trend is for these entities to increasingly enlarge their scope to become all embracing DMOs, aiming to enhance the competitiveness and sustainability of destinations within a harmonious relationship between the residents and visitors.

Competitiveness Committee (CTC)

The Committee on Tourism and Competitiveness (CTC) is one of the technical committees of the UN Tourism and it is a subsidiary organ of the Executive Council . The Committee was established at the 95th session of the Executive Council in Belgrade, Serbia in May 2013 (CE/DEC/7(XCV). Its Rules of Procedure and the composition were approved by the Executive Council at its 96th session (Victoria Falls, Zimbabwe, August 2013) (CE/DEC/9(XCVI). 

Since its establishment in 2013, CTC focused its work mainly on assessing the state of knowledge on the basic concept of “ tourism competitiveness ” and identifying its key factors . This process has also included identifying, developing and harmonizing concepts, models and operational definitions used in the tourism value chain .

Work priorities

(a) To support the Organization in fulfilling its normative role;

(b) To provide a dialogue mechanism between the public and private tourism stakeholders and academia to give guide in building and strengthening tourism competitiveness policies and strategies; and

(c) To build synergies and strategic alignments in the harmonization of the related activities of the Secretariat as well as other collaborating organizations/entities in order to ensure consistency and consensus in the delivery of the outputs and reinforce the official position of the Organization. 

Provide UNWTO Members and other tourism stakeholders with a comprehensive and concise, operational, applicable and globally relevant conceptual framework to set the scene and contribute to establish a common ground for a clear harmonized understanding of:

i) concepts, models and operational definitions used in the tourism value chain;

ii) the quantitative and qualitative factors that explain competitiveness at the destination level which may be translated into technical guidelines facilitating a methodology for destinations to identify and evaluate their own factors of competitiveness. 

As an outcome of the work of the CTC, the 22 nd Session of the General Assembly held in Chengdu, China (11-16 September 2017) adopted as Recommendations  key  definitions.  Along with these definitions the Committee also focused on identifying the key quantitative and qualitative factors for “tourism competitiveness ” under two categories: i) governance, management and market dynamics, and ii) destination appeal, attractors, products and supply. 

Full list of definitions adopted by the 22 nd  Session of the General Assembly held in Chengdu, China (11-16 September 2017)

As part of the work of the UNWTO Committee on Tourism and Competitiveness (CTC) in its mandate for the period 2015-2019 prepared a paper on " Tourism Policy and Strategic Planning " which delves into this factor for tourism competitiveness. This paper (available below in pdf) aims to:

• Provide UNWTO Members with a comprehensive understanding on national tourism policies and contribute to their successful formulation and implementation;
• Explore key areas which need to be addressed in tourism policy and strategic planning in order to ensure the competitiveness and sustainable development of tourism;
• Assess the key areas addressed by UNWTO Members in their tourism policies and provide case studies to illustrate key elements of a sound tourism policy; and
• Serve as a practical tool for UNWTO Members and tourism policymakers by including a set of recommendations.

Composition of the CTC (2019-2023)

Full Members 

Bahamas Bahrain Brazil Fiji (Vice-chair) India Israel Kenya Republic of Moldova Senegal (Chair)

Representative of the Associate Members Macao, China (2019-2021) Puerto Rico (2021-2023)

Representative of the Affiliate Members  FITUR, Spain (2019-2021) Asociación Empresarial hotelera de Madrid (AEHM), Spain (2021-2023)

Meetings of the CTC:

1st Meeting: 25 August, 2013, Victoria Falls, Zambia /Zimbabwe (during 20th UN Tourism General Assembly) 1st Virtual Meeting: 27 March, 2014 2nd Virtual Meeting: 3 July, 2014 3rd Virtual Meeting: 22 October, 2014 2nd Meeting: 28 January, 2015, Madrid, Spain 3rd Meeting: 13 September, 2015, Medellin, Colombia (during 21st UN Tourism General Assembly) 4th Meeting: 22 January, 2016, Madrid, Spain 4th Virtual Meeting: 21 April, 2016 5th Meeting: 20 January, 2017, Madrid, Spain 5th Virtual Meeting: 2 March, 2017 6th Meeting: 11 September, 2017, Chengdu, China (during 22nd UN Tourism General Assembly) 7th Meeting: 19 January, 2018, Madrid, Spain 8th Meeting: 10 September 2019, Saint Petersburg, Russian Federation (during 23rd UN Tourism General Assembly) 9th Meeting: 24 January, 2020, Madrid, Spain 10th Virtual Meeting: 30 July 2020 11th CTC Meeting: 30 November 2021, Madrid, Spain (during the 24th UN Tourism General Assembly) 12th Virtual Meeting: 12 September, 2022

11th CTC Meeting: 30 November 2021, Madrid, Spain

During the 24th un tourism general assembly.

Download PDF

• Position Paper on Tourism Policyand Strategic Planning
• UN Tourism Tourism Definitions
• Composition of the Committee on tourism and competitiveness

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Bachelor of Science in Tourism Management, major in Travel Operation and Service Management (4 years)

Offered by the College of Tourism and Hospitality Management  – Department of Tourism Management

Description.

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT  is a four-year degree program related to the fields of hospitality and tourism education. It provides students the opportunity to become directly involved in managing and planning the world’s biggest people industry – tourism.  This concentrates on courses such as history, travel, language, and other cultural aspects. It provides exposure and training of becoming experts in management of the travel, tour, and hospitality industry and will lead students to a journey toward a senior role in the exciting, diverse, and growing industry.

The BS Tourism Management program has two areas of specialization: (1) Major in Travel Operations and Service Management, and (2) Major in Recreation and Leisure Management.

The BACHELOR OF SCIENCE IN TOURISM MANAGEMENT Major in Travel Operations and Service Management program covers the study of various components focusing on the management, operations, and service delivery relevant to the travel and tourism industry. It encompasses technical, practical, and professional learning and application of skills with respect to specific areas such as travel agency management, tour arranging and planning, travel industry operations and procedures, tourism marketing and promotion strategies, travel counseling, travel industry law, international and domestic operations, and travel and tourism policy.

Becoming Part of the Program

The University of Santo Tomas, in pursuit of truth, guided by reason and illumined by faith, dedicates herself to the generation, advancement, and transmission of knowledge to form competent and compassionate professionals committed to the service of the Church, the nation, and the global community.

I am a Thomasian. I carry the SEAL of Thomasian education. I am a S ervant leader, an E ffective communicator and collaborator, an A nalytical and creative thinker, and a L ifelong learner. With Christ at the center of my formation as a Thomasian, I am expected to demonstrate the following Thomasian Graduate Attributes ( ThoGAs ): 

SERVANT LEADER 

• Show leadership abilities to promote advocacies for life, freedom, justice, and solidarity in the service of the family, the local and global communities, the Church, and the environment. 
• Implement relevant projects and activities that speak of Christian compassion to the poor and the marginalized in order to raise their quality of life. 
• Show respect for the human person, regardless of race, religion, age, and gender. 

EFFECTIVE COMMUNICATOR AND COLLABORATOR 

• Express oneself clearly, correctly, and confidently in various environments, contexts, and technologies of human interaction.
• Work productively with individuals or groups from diverse cultures and demographics. 
• Show profound respect for individual differences and/or uniqueness as members of God’s creation. 

ANALYTICAL AND CREATIVE THINKER 

• Show judiciousness and resourcefulness in making personal and professional decisions. 
• Engage in research undertakings that respond to societal issues. 
• Express personal and professional insights through an ethical and evidence-based approach. 

LIFELONG LEARNER 

• Engage in reflective practice to ensure disciplinal excellence and professional development. 
• Exhibit preparedness and interest for continuous upgrading of competencies required by the profession or area of specialization. 
• Manifest fidelity to the teachings of Christ, mediated by the Catholic Church, in the continuous deepening of faith and spirituality in dealing with new life situations and challenges. 

PEO1. Exhibit Christian leadership by promoting life advocacies through project implementation for social and economic transformation 

PEO2. Practice effective interpersonal and communication skills through collaboration, use of information technology, and respect for cultural heritage and diversity 

PEO3. Assess industry-academe trends and issues to generate research and business undertakings in tourism and hospitality through the basis of specific standards and criteria within personal, professional, societal, and ethical contexts 

PEO4. Employ a solid understanding and the need for continuous upgrading of the managerial and operational competencies of tourism and hospitality through reflective practice consistent with the global standards and Christian values 

Upon successful completion of the program, graduates should be able to:

PO1. perform leadership skills in various areas of tourism through advocacy programs that aim to improve the quality of life of both local and global communities;

PO2. engage in meaningful collaboration, communication, and processing of information through technology to effectively perform assigned tasks in a diverse cultural environment;

PO3. apply analytical and quantitative skills to formulate business decisions producing quality research and business outputs that respond to tourism and hospitality issues and trends compliant with the laws of the society; and

PO4. demonstrate the ability to perform basic supervisory job functions, as well as entrepreneurial competencies, manifesting Christian values, in the tour, travel, leisure and recreation, and hotel and restaurant careers.

In addition, graduates of BS in Tourism Management Major in Travel and Operations Management should be able to create concrete plans for the different stakeholders through service learning, manifesting global innovations in varied forms of communication and collaboration (PO5-TOSM). 

Application Period: July to December of each year

Application Website

Release of Results: January 28 of the following year

Go to  THIS PAGE and look for the “College of Tourism and Hospitality Management” tab for the tuition fees.

Career Opportunities

Graduates of BS in Tourism Management, Major in Travel Operations and Service Management may be a/an:

Area Supervisor

Ground Handling Personnel

Training Staff

Area Manager

Group Coordinator

Ticketing Manager

Administrative Assistant

File Clerk 

Tourism Center Director

Airline Purser

Flight Attendant

Airline Manager

Information Specialist

Tour Planner

Communications Specialist

Media Specialist

Travel Promotions Staff

Country Manager

Media Coordinator

Travel Representative

Customer Service Representative

Media Liaison

Travel Editor

Customer Service Quality Director

Manager of Travel Literature

Travel Photographer 

Chief of News and Information

Operations Employee

Travel Writer

Director for Customer Care

Package Tour Coordinator

Travel Counselor (Domestic / International)

Economic Development Specialist

Product Development Manager

Research Analyst

Reservation Agents

Public Information Officer

Research Director

Reservations Manager

Public Relations Officer

Reservationist

Since the program includes business-related courses, a BS in Tourism Management graduate may also be a/an: 

Sales Representative

Commercial Account Specialist

Trainee Group Consultant

Marketing Analyst

Sales and Marketing Manager

Customer Analyst

Advertising Specialist

Management Personnel (4 functional areas-HR, Marketing, Operations, Finance plus IT)

Financial Analyst

Marketing Coordinator

Senior Manager of Strategy and Marketing

Merchandising Analyst

Advertising Manager

Student Experience and Support

Department of Tourism Management Facilities

The University of Santo Tomas provides student services that cater to academic, spiritual, and wellness concerns of students. These support units are found in the different parts of the campus and can be accessed by Thomasians. When the University shifted to distance learning, the services also transitioned to online services to continue addressing the needs of Thomasians.

Program Curriculum (New)

Effectivity: A.Y. 2023-2024

This curriculum may have some changes upon the availability of new guidelines.

Effectivity: A.Y. 2021-2022

Effectivity: A.Y. 2019-2020

Effectivity: A.Y. 2018-2019

Student Life

The Tourism Management Department regularly offers immersion programs for the students to see and gain first-hand knowledge of how the industry works. From hotels, cruise lines, and community immersions, various adventures await you!

Our students regularly participate in various tourism-related contests, such as PHILTOA, UFTE, Domestikwhiz, TourCon, and HRT.

Apart from classroom learning and industry immersions, the college also has educational tour for the students. One of the most awaited highlights of being a Tourism Management student is the exciting domestic tours in Cebu, Bohol, Palawan and international tours in South Korea, Japan, China, Singapore, Malaysia, and Thailand.

Our students are often invited to assist and become ushers for University activities inside and outside the campus giving them more exposure and a chance to practice service and hospitality skills they learn in the classroom namely, Papal Visit, diplomatic missions, national and international events, UAAP, etc.

The University of Santo Tomas is one of the leading private research universities in the Philippines and is consistently ranked among the top 1000 universities in the whole world. With academic degrees and research thrusts in the natural, health, applied, social, and sacred sciences, as well as business and management, the University continuously strives to make a positive impact on the society.

Visit Us: Espana Blvd., Sampaloc, Manila, Philippines 1008

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