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Bold and ambitious plan for Tasmania’s visitor economy backed by new funding
- 14 Aug 2023 12:06 pm AEST Date Time
Tasmania’s tourism industry is one of our great success stories, and the Rockliff Liberal Government has worked with industry to develop a new bold and ambitious plan to cement its future as a driver of jobs and our economy for decades to come.
The Government has worked hand in hand with the industry to set a vision for Tasmania’s visitor economy through to 2030, which will continue to see Tasmania lead the nation and forge its own path.
Premier and Minister for Tourism, Jeremy Rockliff said the industry’s future prosperity was critical for Tasmania.
“Our tourism industry supports over 37,000 jobs while adding billions to our economy, and with the industry once again thriving, this Strategy will lock in its future for the long term,” the Premier said.
“In recognition of the industry’s contribution to our economy, we’re today committing $12 million in new funding over three years to back immediate priorities outlined in the Strategy like boosting the workforce, attracting business events to Tasmania, a 10-year infrastructure plan and stimulating more private investment in tourism products.
“We know that our visitor economy will continue to grow, and that’s why the 2030 Visitor Economy Strategy is both a plan for growth, and a plan to manage growth sustainably.
“We will deliver real outcomes to support tourism and hospitality operators to embrace Tasmania’s net zero emissions future, aligned with our Tasmanian Climate Action Plan.”
The strategy sets eight key directions to grow and manage our visitor economy based on making a positive impact to our community, economy, environment, industry, visitors and Tasmania as a destination.
The Chair of the Tourism Industry Council Tasmania (TICT), Daniel Leesong, said that in a number of areas, Tasmania will be leading the way nationally and forging its own unique path.
“One of these will be in the emissions reduction program that the TICT will be leading, supported by the Tasmanian Government, to help operators understand their emissions profile and then reduce their footprint.
“Our workforce is our single most important asset, and as an industry we’ll be ramping up efforts to invest in fit for purpose training, strengthen our ties with the tertiary education sector and try different ideas to tackle the lack of worker accommodation in regional areas.
“We want our industry to be seen as a valuable career choice for future generations of young Tasmanians and we need to do better.”
Mr Leesong said that the three-year Action Plan also launched today included clear steps that both the Government and industry will take to achieve the 2030 vision and both would be held accountable on their achievement.
“We thank the Tasmanian Government and the Premier, Jeremy Rockliff, for recognising what a critical contributor the visitor economy is to Tasmania and providing funding to the tune of $12 million to see priority areas in the plan delivered.”
The 2030 Visitor Economy Strategy and Action Plan is available at www.tourismtasmania.com.au
The strategy is a joint development of the Tasmanian Government and Tasmania’s tourism and hospitality industry through the T21 partnership and has been informed by industry and community consultation and growth forecasting.
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- Department of State Growth
Corporate Plan
stategrowth.tas.gov.au
State Growth’s Corporate Plan 2023-26 continues to support our values and builds on our achievements and sense of purpose as an organisation, setting our direction for the next four years.
The Corporate Plan 2023-26, outlines the broad range of services State Growth provides to the Tasmanian community which are supported by the following five key objectives:
- Work with Tasmanian businesses, industries and communities to support sustainable growth and strategic workforce opportunities.
- Contribute to Tasmania’s brand as the best place in the country to live, work, visit, study, invest and raise a family.
- Strategically develop our infrastructure, digital networks, transport and renewable energy systems to support industry, businesses and our community.
- Enhance resilience and rapid recovery from economic, environmental and social shocks and stresses across industry, businesses and our community.
- Continue to build our organisational capacity by working collaboratively and developing our people, safety, culture and systems, including our use of technology.
COMMENTS
Tourism Tasmania's Corporate Plan 2024-2027 recognises our role as a demand generator and brand leader in Tasmania's visitor economy. The plan outlines how we will lead and influence the development of policy and planning for our visitor economy. Download a copy of the plan. Tourism Tasmania Corporate Plan 2024-27 [PDF 58MB] We acknowledge ...
The Tourism Tasmania Corporate Plan 2023 - 2026 recognises our role as a demand generator and brand leader in Tasmania's visitor economy. It also outlines the Agency's role in leading and influencing the development of policy and planning for a future visitor economy. Download a copy of the plan. Corporate Plan 2023-2026 [PDF 44MB] We ...
The Tourism Tasmania Corporate Plan 2022 - 2025 recognises our role as a demand generator and brand leader in Tasmania's visitor economy. It outlines the Agency's role in generating demand for visitation as well as its role in leading and influencing the development of policy and planning for a future visitor economy.
View the Corporate Plan here: www.tourismtasmania.com.au/about/publications/corporate-plan-2023-2026/ For more information on Tourism Tasmania visit www ...
Tourism Tasmania's program performance measures are outlined in Tourism Tasmania's Corporate Plan. 2. The 2020‑21 figures reflect eight months of visitor data as the capture of Tasmanian Visitor Survey data recommenced in November 2020 due to the COVID‑19 pandemic.
The Tasmanian Visitor Economy Strategy 2015-2020. [ www.T21.net.au ] charkePremier's Message Heading into 2020, Tasmania and its industry was the envy of the nation, nationally recognised for our world class destination and high quality, uni. ue products and experiences. The growth of our visitor economy over the past decade was testament to ...
Discover Tasmania: The Official Tourism Tasmania Website
Welcome to our Corporate Plan for 2019 to 2023, whose theme is 'accelerating growth towards 2020'. Our core strategy - which remains unashamedly about increasing yield - involves targeting high value travellers in the markets and tourism segments that we believe will deliver the greatest returns.
Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainability, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life. To view the strategy visit www.tourismtasmania.com.au.
Corporate plan 28. Consultation when preparing draft corporate plan 29. Statement of corporate intent 30. Validity of actions, &c. ... An Act to establish Tourism Tasmania and for related purposes [Royal Assent 16 December 1996] Be it enacted by His Excellency the Governor of Tasmania, by
sectors of the community that contribute to the tourism sector. Tourism Tasmania and the TICT recognise that taking a joint approach to tourism will achieve more than by trying to do it independently, and in 1997 they created Tourism 21, Joint Strategic Business Plan for Tourism. Tourism 21 was a landmark partnership agreement between the
This SWOT analysis is intended to cover the primary factors for the East Coast region. It may not cover every single strength, weakness, opportunity and threat across the region, but creates a clear picture to determine a suitable path to take forward. Source: 2021 - 2025 East Coast Tasmania Destination Management Plan.
Tasmania's share of tourism employment is the highest in Australia and the overall contribution of tourism accounts for about 15 per cent of total Tasmanian employment. Tourism contributes about 9 per cent to Gross State Product. Tasmania showed great resilience over the course of the global pandemic. Even with international borders shut ...
Posted on March 9, 2024. Tourism has been an important industry in Tasmania for many years providing income and employment to the state. However, like all industries it needs to adapt to comply with the global need for a low carbon future. In 2023, industry and government combined to jointly release a plan for taking the industry to 2030.
TAS - Tourism Tasmania You're invited to a Tourism Tasmania update ahead of the busy 2024/25 season. Join the Tourism Tasmania team for an overview of winter 2024 and our Off Season campaign, what to expect for the upcoming season and how to leverage our latest 'Come Down For Air' campaign in your own business.
A re-elected majority Liberal Government will build on Tasmania's reputation as a world-leading tourism destination, as part of our 2030 Strong Plan for Tasmania's Future. "Tourism has been one of Tasmania's single greatest transformative sectors of the past decade, and our Government has backed it every step of the way," Premier ...
yStatement of Corporate IntentThe Tourism Tasmania Corporate Plan 2021 - 2024 recognises our role as a demand generator and brand leader. Tasmania's visitor economy. It also outlines the Agency's role in leading and influencing the development of policy and planni. deliver our purpose through: Celebrating our unique place and way of life ...
Tasmania's tourism industry is one of our great success stories, and the Rockliff Liberal Government has worked with industry to develop a new bold and ambitious plan to cement its future as a driver of jobs and our economy for decades to come. The Government has worked hand in hand with the industry to set a vision for Tasmania's visitor ...
The Corporate Plan 2023-26, outlines the broad range of services State Growth provides to the Tasmanian community which are supported by the following five key objectives: Work with Tasmanian businesses, industries and communities to support sustainable growth and strategic workforce opportunities. Contribute to Tasmania's brand as the best ...
The Tourism Tasmania Corporate Plan 2022 - 2025 recognises our role as a demand generator and brand leader in Tasmania's visitor economy. It also outlines the Agency's role in leading and influencing the development of policy and planning for a future visitor economy. Corporate Plan 2022-2025 [PDF 3MB] Contact us.
Home - Tourism Tasmania Corporate
Strategy and associated action plan. The corporate plan also outlines Homes Tasmania's financial plan for the first year of operation. Our focus is on providing Tasmanians more affordable housing opportunities that allows them to continue to improve their housing situation and all the opportunities that better housing makes possible.
Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainably, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life. Download the 2030 Action Plan Progress Report (first ...
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania's deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their Elders, past and present.