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‘By end 2022, tourism sector expected to recover close to pre-pandemic levels’ – European Commission

In its winter forecast, the EC predicts Malta’s economy to grow by 4.5% in 2021

by Helena Grech

February 11, 2021

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By the end of 2022, Malta’s tourism sector – contributing a staggering 27.1 per cent of Malta’s Gross Domestic Product (GDP) in 2018, according to the World Travel and Tourism Council – is expected to recover close to pre-pandemic levels in 2022, according to a winter forecast by the European Commission (EC).

The EC is also predicting that Malta’s economy will grow by 4.5 per cent in 2021, the fourth highest in the EU.

The forecast, released on Thursday (today), noted that this year’s growth comes after Malta’s economy contracted “severe[ly]” in 2020, by nine per cent.

“Limitations on air traffic, tourism and social activities were mainly to blame for an expected fall in real GDP of around nine per cent, which came after robust growth of 5.3 per cent in 2019.”

Investment fell, mainly due to a surprise drop in construction, while private consumption was dampened by contractions in sectors such as retail and hospitality, the EC noted.

Malta’s 2020 economic contraction was the third largest in the EU, but the damage, the EC noted, has been partially mitigated by Government stimulus measures.

Turning to 2021, it was found that the second wave of restrictions globally placed additional strain on Malta’s highly open economy in the last quarter of 2020 and continues to weigh in the first quarter of 2021.

“The expected rollout of vaccinations in 2021 and a gradual easing of restrictions in the EU should set the tourism sector back on the path to recovery and re-invigorate domestic demand.”

The 4.5 per cent growth rate forecast for 2021, the EC noted, is set to be mainly driven by net exports and domestic consumption, as inbound tourism and global trade recover gradually.

It partly removed the expected negative impact from Brexit included in its previous economic forecasts on Malta following the negotiation of a an EU-UK Free Trade Agreement.

Onto 2022, Malta’s economy is forecast to expand by 5.4 per cent as net exports return as the main contributor to GDP growth while domestic demand makes a slower but steady contribution.

The 2022 prediction for economic growth is the largest among all EU member states, with tourism expected to recover close to pre-pandemic levels by the end of 2022.

Inflation averaged 0.8 per cent in 2020, lower than the 1.5 per cent in 2019, driven mainly by subdued energy prices and lower inflation in services, against the background of the contraction in demand.

In 2021, inflation is expected to rise to 1.3 per cent on the back of recovering domestic demand and a higher demand for tourism services. In line with a stronger economic recovery in 2022, inflation should pick up further to around 1.6 per cent.

EU-wide forecast

Overall, GDP is now forecast to grow by 3.7 per cent in 2021 and 3.9 per cent in 2022 in the EU, and by 3.8 per cent in both years in the euro area.

The EU economy would reach the pre-crisis level of output earlier than anticipated back in the Autumn Forecast, largely because of the stronger momentum in the second half of 2021 and in 2022.

“The speed of the recovery will, however, vary significantly across the EU. Some countries have suffered more during the pandemic than others, whereas some are more dependent on sectors such as tourism, which are likely to remain weak for some time.”

As a result, while some Member States are expected to see economic output return to their pre-pandemic levels by the end of 2021 or early 2022, others are forecast to take longer.

Helena Grech

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• Malta among EU tourist hotspots to reach pre-pandemic…

Malta among EU tourist hotspots to reach pre-pandemic levels in May

Malta was among six European tourist hotspots that managed to reach pre-pandemic levels for May 2022, the European Travel Commission said in its quarterly report on European tourism trends and prospects.

Apart from Malta, the other countries reported to have reached the same levels were Italy, Greece, Croatia, Spain and Portugal.

According to the current trends willingness to travel this summer will get back on track, despite there being concerns and uncertainties brough about by inflation, the Ukrainian war and the rising rates of Covid-19 cases.

The ETC is predicting a recovery in full swing for this summer as consumers have had time to save up during the height of the pandemic, making it possible to support their travel plans.

In its studies the ETC is also predicting that Europe this year will recover some 70 percent of its pre-Covid travel demand.

“Covid-19 restrictions have been rolled back, and people are eager to make up for two years of lost travel opportunities,” said ETC President Luís Araújo.

To date for this year,  Bulgaria ,  Serbia and  Turkey saw the strongest rebounds in tourist arrivals, whilst Monaco ,  Croatia ,  Iceland and  Slovenia , also exhibited a strong recovery.

Challenges faced by the sector

High inflation is likely to shift demand to domestic and short term travel, the ETC said.

“While travel sentiment in Europe remains strong, the savings base – which was expected to bolster growth – has been eroded by the increasing cost of living due to energy and food price hikes,” the report reads.

Apart from that the high increase in fuel prices, which is directly linked to the price of transport will shift preferences for consumers to opt for lower cost options for holiday planning such as as staycations, or more affordable forms of transport to nearby countries.

As a result, short- and medium-term travel is expected to continue driving European tourism recovery.

On the contrary, arrivals from long-haul markets like Asia have been reported as being significantly behind, as the will to travel to such destinations has been inhibited by ongoing Covid-19 restrictions. When it comes to the United States recovery has also been slower than anticipated and those returning from European countries were required to take PCR tests prior to travel until the end May/beginning of June, which may have held back demand.

Another problem which may also cause European travel destinations to struggle is staff shortages, the report notes.

“We are witnessing a much faster rebound than travel businesses in Europe had been expecting, and staff shortages may prove to be an obstacle to a complete recovery,” said ETC President Luís Araújo.

Some of the main reasons which were cited were the long lead times on security clearance, the lack of available workers and lastly the aviation sector being viewed as an unstable employment opportunity post-Covid.

“Bringing back talent, and making careers in the sector more enticing, is the top priority for European tourism recovery in the months to come,” said ETC President Luís Araújo.

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Malta To Pay 200 Euros To Tourists Who Visit This Summer

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In a bid to revive the tourism industry and get ahead of rival destinations, Malta plans to offer foreign visitors a handout of up to 200 euros ($238.10) each if they stay at least three days on the Mediterranean island this summer.

Tourism Minister Clayton Bartolo announced the scheme on Friday, saying that with most COVID restrictions expected to be lifted by June 1, tourists booking summer holidays directly through local hotels would receive the handout.

World Travel and Tourism Council data show the tourist industry, directly and indirectly, accounts for more than 27 percent of Malta’s economy, but the sector has been hammered by the COVID-19 pandemic.

The country attracted more than 2.7 million foreign visitors in 2019 but figures have fallen by more than 80 percent since the virus was detected in March 2020.

Bartolo said tourists booking accommodation at a five-star hotel will get 100 euros from Malta’s Tourism Authority, which will be matched by the hotel for a total of 200 euros.

In a similar arrangement, those opting for a four-star hotel will receive a total of 150 euros and those booking a three-star hotel will receive 100 euros.

The grant grows by 10 percent when bookings are made with hotels on the smaller Maltese island of Gozo, three kilometers (two miles) north of the mainland.

“The scheme is aimed at putting Malta’s hotels in a very competitive position as international tourism restarts,” Bartolo said.

It is expected to benefit some 35,000 visitors.

Malta has the highest virus vaccination rate in the European Union, has given at least one dose to 42 percent of adults.

It has seen a sharp drop in new COVID-19 cases, with the positivity rate – the percentage of tests that show a positive result – down to 2.6 percent, and the government has been urging the EU to introduce vaccine passports to facilitate travel.

Bartolo said he was also having talks to encourage travel between Malta and Britain, whose inhabitants account for a third of tourists in the former British colony.

For the latest travel news and updates, Follow and connect with us on  Facebook ,  Twitter , Linkedin , Google News and Telegram !

Also Read: Ramadan 2021: Saudi Arabia To Allow Only Vaccinated Travelers To Mecca

Manish Khandelwal

Manish Khandelwal, a travel-tech enthusiast with over a decade of experience in the travel industry. Founder and Editor-in-Chief of Travelobiz.com, he's passionate about writing.

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Tourists may earn up to €200 if they visit Maltese hotels as part of government scheme

The amounts will be matched by the hotels themselves, which means the tourist will be entitled to double the aforementioned amount, with half from the government and half from the hotel, with those staying at Gozitan hotels benefitting from 10% more of the grants.

The Minister also revealed an agreement with close to 75 foreign operators such as VisitEurope, Chevron, On The Beach and more as part of a €20 million tourism recovery package.

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Tourist expenditure in April up by 44.9% to €200.1 million

Aqra bil- Malti

National Statistics Office figures show that the first four months of the year have continued to confirm the recovery of Malta’s tourism industry.

Between January and April, Malta’s inbound tourism amounted to 709,860, an increase of almost 267,000 over the same period last year.

Total inbound tourists for April 2023 were estimated at 266,798, an increase from 194,545 in the corresponding month of 2022.

The largest share of inbound tourists were aged between 25 and 44 (38.5%), followed by the 45-64 age bracket (31.2%). Italian, United Kingdom, and French residents made up 48.8% of total inbound tourists

NSO figures also show that total nights spent went up by 32.9% when compared to April 2022, surpassing 1.6 million nights.

The largest share of guest nights (83.9%) was spent in rented accommodation establishments, while the average length of stay of total inbound tourists stood at 6 nights.

Regarding total tourist expenditure, this surpassed €200.1 million, an increase of 44.9% over the corresponding month in 2022. The average expenditure per night was estimated at almost €124.

Inbound tourists for the first four months of 2023 amounted to 709,860, while the total nights spent surpassed 4.5 million nights.

Total tourist expenditure was estimated at €512.5 million, while total expenditure per capita increased to €722.

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• Incentives for Free Independent Travellers (FIT)

Scheme Now Closed

Fit scheme hotels announced (for tourists).

• Click here to view the list of hotels which are part of the FIT Scheme. 

Through this Scheme, the Malta Tourism Authority shall incentivise independent travellers visiting the Maltese Islands for a minimum of 3 nights to book their holiday stays in 5*, 4* and 3* hotels directly.

MTA will be assisting the participating 5*, 4* and 3* hotels as follows:

• €100 per person on every booking in a 5* Hotel. 
• €75 per person on every booking in a 4* Hotel. 
• €50 per person on every booking in a 3* Hotel. 

Visitors to hotel properties in the island of Gozo will get an additional 10% value on the above incentives.

Duration of the Scheme

Scheme to commence for tourists arriving as from June 2021.  

Designated Authority 

This Scheme is administered by the Malta Tourism Authority. 

Budget 

This Scheme has a total allocated budget of €3,500,000. It is estimated to positively impact the attraction of more than 35,000 tourists with final figures being determined on the basis of the mix between 5*, 4* and 3* clients.

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Strong recovery of the european tourism sector in 2022

The World Travel & Tourism Council (WTTC) , which represents the global private Travel & Tourism sector, has revealed bookings for intra-European travel over the Easter period have increased by more than 250%, while summer bookings are currently 80% above 2021 levels.

According to WTTC’s knowledge partner ForwardKeys, the leading travel data and analytics company, intra-European flight bookings for the busy Easter and summer periods have surged ahead of last year, giving a welcome boost to Travel & Tourism businesses across the continent.

During WTTC’s participation at FITUR, the international tourism fair taking place in Madrid this week, the global tourism body gave hope to the struggling sector.

Julia Simpson, WTTC President & CEO, said: “Latest booking data shows Europeans are positive about travelling again. Bookings for Easter and summer are looking strong. Omicron has affected the start of the year, but as infections peak and the symptoms remain mild people are booking again.

“The problems occur when governments react with travel restrictions. The World Health Organisation says that closing borders is pointless when Omicron is already prevalent in society. All it does is damage the economy and livelihoods. ‘

“According to latest scientific evidence, although more transmissible, Omicron is less severe and leads to less hospitalisations and deaths. Therefore, we are calling on governments to reduce all travel restrictions and allow fully vaccinated travellers to move freely.

“Spain, that is hosting FITUR, a major Travel & Tourism trade fair, is keeping its borders open and is backing free movement and the economy.”

According to the booking data, intra-European travel during Easter and summer in 2022 is expected to perform below pre-pandemic levels by only 38% and 45% respectively.

However, as countries across the continent continue to relax travel restrictions, early indications show the recovery is gaining momentum and could edge even closer to 2019 levels as we head towards the summer.

In addition, during the first quarter of 2022, intra-European travel has witnessed a 275% surge in bookings, while latest booking data shows that international arrivals to European destinations will see an over 280% increase, compared to the same period in 2021.

Spain is poised to be the most popular destination for European travellers, with intra-European arrivals to Spain during the first quarter of 2022 currently up by 320% (YOY), followed by Turkey.

As travel restrictions continue to ease and consumer confidence continues to grow, the European Travel & Tourism sector should expect an increased demand for travel with a significant boost in bookings in the upcoming months.

In 2019, the global Travel & Tourism sector contributed nearly USD 9.2 trillion to the economy and represented 10.6% of all jobs (334 million).

According to WTTC’s research, in 2020, when the pandemic brought international travel to an almost standstill, 62 million jobs were lost, and the sector’s contribution to the global GDP fell by a staggering US$ 4.5 trillion.

These losses have affected the many millions of livelihoods who rely upon a thriving Travel & Tourism sector, while significantly affecting the global economy and development.

This article provides general information only and does not replace professional advice in any way. It is recommended to consult a qualified professional before making any important decisions regarding financial, legal or other matters. The author and the publication are not responsible for any errors or damages caused by the use of the information contained in this article.

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