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10 Quotes About Italy that Make it Even More Irresistible

Beautiful landscapes, amazing culinary delicacies, fashion, arts and history, culture, and La Dolce Vita … Italy — the enchanting country — has it all! For ages the Bel Paese has been a destination everybody longs for, a wish of tourists and travelers all over the world, and a gem that poets and artists described and mentioned in their creations. Below we will present you with our top ten favorite travel quotes about Italy , its beauty and value. So pick the one you like most, close your eyes, and travel with your imagination…

1) “Venice is like eating an entire box of chocolate liqueurs in one go.” – Truman Capote

Capote, an acclaimed author famous for the well known  Breakfast at Tiffany’s , explains what Venice is: a city that arouses all the senses… The scent of the Rialto market and the regional products, the flavor of the Venetian delicacies, the sound of the water, tourists, and dialect, and the sight of enchanting palaces and churches. As the author explains, being in Venice has the same effect as having an irresistible box of chocolates in your hands: the more you dig into the city, the more you are addicted to it!

2) “You may have the universe if I may have Italy.” – Giuseppe Verdi

Italy’s charm lived so much in Giuseppe Verdi that he would have chosen Italy over the entire universe. This is what he wrote in his opera Attila. This quote is a clear expression of Verdi’s patriotism and feelings toward Italy, moved all patriotic Italians .

3) “Italy, and the spring and first love all together should suffice to make the gloomiest person happy.” – Bertrand Russell

The analytical philosopher Bertrand Russell fell in love with Italy after his visit at the end of the 19th century. He considered the Bel Paese  a great place that can bring happiness even to the most melancholy of people, together with love and spring.

 4) “I don’t need a therapist, just a good travel agent.” – Girlgi.com

Traveling… It is more than therapy. It is the perfect medicine! Discovering the world is a way to open your mind, widen your experiences, and meet new people, culture and is essential for your well being. Are you thinking about Italy for your next destination? And the Italian Dolce Vita is the perfect way to feel better. Contact us for an Italian trip you will never forget!

 5) “Even now I miss Italy dearly, I dream about it every night.” – Eila Hiltunen

Eila Hiltunen, a famous Finnish sculptor, has always loved Italy so much that the Bel Paese became her second home, like for many. She spent a lot of time near Siena, and after being surrounded by la Dolce Vita she “dreams about it every night.” And it is surely a sweet dream!

6) “The Creator made Italy by designs from Michelangelo.” – Mark Twain

Italian beauty and perfection is enclosed in this Mark Twain’s quote. By making direct reference to the Italian sculptor — Michelangelo — and his precision and virtue, the American writer emphasizes how graceful, enchanting, and perfect Italy is.

7) “One of the great joys of traveling through Italy is discovering firsthand that it is, indeed, a dream destination.” – from the book “Italy Luxury: Family Hotels & Resorts” by Debra Levinson

How many of us have Italy in their list? The Bel Paese , with its charm and beauty, is a destination that has always been on the mind of thousand of traveler. And once you are traveling up and down the boot and strolling around Italy’s streets, you will just realize that one of your biggest dreams is finally coming true.

 8) “When life gives you twists and turns, chique yourself up in Italy!” – Barbara Conelli

With its charm, beauty, and lifestyle Italy is the perfect destination to experience an unforgettable adventure when life gives you twists and turns. So — as Barbara Conelli said — brace yourself and “chique yourself up in Italy!”It’s time for a change.

9) “Italy is a dream that keeps returning for the rest of your life.” – Anna Akhmatova

Many people have never been to Italy but the Bel Paese is on their wish list. Many of us have been to Italy, but seldom get tired of it. Even for people who have lived there their whole life, Italy remains a place they fall in love with over and over again. Whatever you know about this enchanting place, its amazing landscapes and its lifestyle will always be a dream like no other and filled with many places to discover.

10) “I love places that have an incredible history. I love the Italian way of life. I love the food. I love the people. I love the attitudes of Italians.” – Elton John

Elton John — during his performance at the Colosseo in 2005 — explained what Italy means for him. And Italy is all this: a mix of fantastic food, endless culture, history, beautiful landscapes, and amazing attitudes! And this is what gives the Bel Paese its charm and grace.

Italy is a dream, Italy is a destination, Italy is in the mind of people all over the world. Select Italy! 

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Molise, a tiny region with grandiose landscapes: come and discover its history and culinary tradition Molise is a region steeped in history, characterised by numerous tasty food and wine delicacies, but also by rich nature reserves and villages that seem crystallised in history. A destination yet to be discovered, amid marvellous seashores and breathtaking high cliffs

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Italy Quotes: 87 Quotes About Italy to Inspire Your Trip!

There are so many fantastic Italy quotes. Whether they’re summing up Italian style, wit, food or surroundings, quotes about Italy always seem to get to the heart of the country!

It’s great just reading them; most are so evocative that they immediately bring back a memory of a previous trip. You can see yourself strolling through the streets of Venice, or sampling that delicious lasagna in Florence , or walking in the sunshine of the Amalfi Coast . Or it’ll conjure up the people – the new friend you made in a park, that beloved waiter, or the random people you saw whilst looking down from your balcony.

But what’s even better than Italy quotes which bring back memories of the country? Italy quotes that inspire you to visit again; that’s what!

Here’s a hand-picked selection of quotes for your enjoyment – whether you’re thinking of visiting Italy again, just want some Italy quotes for Instagram, or feel like walking down memory lane!

By the way, if you are indeed thinking of visiting Florence or the Amalfi Coast (incliding Sorrento and Positano ), click the links and check out my guides!

Italy quotes for Instagram

“You may have the universe if I may have Italy” – Giuseppe Verdi

“The name of Italy has magic in its very syllables.” – Mary Shelley

“Italian culture is so deeply soaked in an appreciation of the good things in life.” –  Mariska Hargitay

“Open my heart and you will see Graved inside of it, “Italy”.” – Robert Browning , Selected Poems

“I gasp for air if I don’t get to breathe Italian air once a year.” – Danny Meyer

“ The Creator made Italy from designs by Michelangelo. ” –   Mark Twain

“For sure, in Italy, the sun always shines.” – Aleksandar Mitrovic

“Italy, and the spring and first love all together should suffice to make the gloomiest person happy.” – Bertrand Russell

“A man who has not been in Italy, is always conscious of an inferiority.” – Samuel Johnson

“I love places that have an incredible history. I love the Italian way of life. I love the food. I love the people. I love the attitudes of Italians.” – Elton John

“The most stylish country in the world is Italy.” – Nick Rhodes

“In Italy, they add work and life on to food and wine.” – Robin Leach

“One doesn’t come to Italy for niceness,” was the retort; “one comes for life. Buon giorno! Buon giorno!” – E .M. Forster , A Room with a View

“I’m a pretty calm person. That came from living in Italy for a long time. Nothing works, nothing is on time. You have to learn to deal with it.” – Tom Ford

“I couldn’t settle in Italy – it was like living in a foreign country.” – Ian Rush

“There is in the DNA of the Italians a bit of madness, which in the overwhelming majority of cases is positive. It is genius. It is talent. It’s the masterpieces of art. It’s the food, fashion, everything that makes Italy great in the world.” –  Matteo Renzi

“Wasting time is something that people do or feel all over the world, not just in Italy.” – Paolo Sorrentino

“Italians know that what matters is style, not fashion. Italian style does not have social or age boundaries.” – Stefano Gabbana

“All of my youth growing up in my Italian family was focused around the table. That’s where I learned about love.” – Leo Buscaglia

“Italy is” quotes

“First of all, let’s get one thing straight. Your Italy and our Italia are not the same thing. Italy is a soft drug peddled in predictable packages, such as hills in the sunset, olive groves, lemon trees, white wine, and raven-haired girls. Italia, on the other hand, is a maze. It’s alluring, but complicated. It’s the kind of place that can have you fuming and then purring in the space of a hundred meters, or in the course of ten minutes. Italy is the only workshop in the world that can turn out both Botticellis and Berlusconis.” – Beppe Severgnini , La Bella Figura: A Field Guide to the Italian Mind

“In Italy there’s perhaps a little less space than in Spain, but there’s certainly as much sunshine.” – Carlo Rubbia

“What is the fatal charm of Italy? What do we find there that can be found nowhere else? I believe it is a certain permission to be human, which other places, other countries, lost long ago.” – Erica Jong

“Love and understand the Italians, for the people are more marvellous than the land.” – E. M. Forster

“Watching Italians eat (especially men, I have to say) is a form of tourism the books don’t tell you about. They close their eyes, raise their eyebrows into accent marks, and make sounds of acute appreciation. It’s fairly sexy. Of course I don’t know how these men behave at home, if they help with the cooking or are vain and boorish and mistreat their wives. I realized Mediterranean cultures have their issues. Fine, don’t burst my bubble. I didn’t want to marry these guys, I just wanted to watch.” – Barbara Kingsolver , Animal, Vegetable, Miracle: A Year of Food Life

“I don’t like being called ‘macho.’ Macho basically means stupid and a real Italian man is not macho, he’s smart. That’s smart in both senses: elegant and clever.” – Andrea Bocelli

“I come from an Italian family. One of the greatest and most profound expressions we would ever use in conversations or arguments was a slamming door. The slamming door was our punctuation mark.” – Mario Batali

“Italy will never be a normal country. Because Italy is Italy. If we were a normal country, we wouldn’t have Rome. We wouldn’t have Florence. We wouldn’t have the marvel that is Venice” -. Matteo Renzi

“I like playing Italian teams. To me, they are the fairest sportsmen of them all. I don’t agree with the Italy stereotypes – I trust in what I have experienced and witnessed.” –  Thomas Muller

“Italian style is a natural attitude. It is about a life of good taste. It doesn’t have to be expensive. Simple but with good taste. Luxury is possible to buy. Good taste is not.” – Diego Della Valle

“I find it beautiful when we’re in Italy that everybody sits down at the table together. My mother-in-law is like, ‘It doesn’t matter what’s going on in the house, who is fighting, who is upset, who has appointments, you sit down at that table at one o’clock.'” – Debi Mazar

“Move to Italy. I mean it: they know about living in debt; they don’t care. I stayed out there for five months while I was making a film called ‘Order Of Death,’ and they’ve really got it sussed. Nice cars. Sharp suits. Great food. Stroll into work at 10. Lunch from 12 till three. Leave work at five. That’s living!” – John Lydon

“I spent five years in Italy, and the Italians have a slightly different lifestyle. Everything is a bit slower and more easygoing. You can feel that when you live there; you become a little more relaxed about typically ‘German’ things like accuracy and punctuality.” – Miroslav Klose

“Clea and I were touring one of the cathedrals in Italy, and in front of the whole tour I go ‘That’s so cute! Look, they have birdbaths in the church!” – Hilary Duff , Elixir

“Italy was where the soul went to find calm and love, and I wanted to hold the best of it in the palm of my hand.” – Lisa Brennan-Jobs

“I find that other countries have this or this, but Italy is the only one that has it all for me. The culture, the cuisine, the people, the landscape, the history. Just everything to me comes together there.” –  Frances Mayes

“In America, one must be something, but in Italy one can simply be.”  –   Pietros Maneos ,  The Italian Pleasures of Gabriele Paterkallos

Quotes about Tuscany

“My idea of heaven still is to drive the gravel farm roads of Umbria and Tuscany, very pleasantly lost.”  – Frances Mayes , Under the Tuscan Sun

“I remember the first time I went to Italy when I was eighteen, I was in Florence and there were all these eighteen, nineteen, twenty-year-olds gliding past on Vespas with crinkly, long, hair, and I thought I was on the set of a movie. I couldn’t believe that this was going on and I hadn’t known about it before. I was flabbergasted.” – Walter Kirn

“Americans who visit Tuscany or Umbria love the landscape: the silvery olive groves, the fields of sunflowers, the vineyards, the stone houses and barns.” – Anthony Lewis

“Tuscany is so full of history and beauty – you meet wonders of art and architecture on almost every corner. But I love the region’s homier aspects: the special sweetness of the tomatoes, the soft mozzarella, the heady scents of basil and garlic everywhere.” – Trudie Styler

“Florence is perhaps best known for being the seat of Renaissance art, and rightly so: A greatest-hits collection of artists passed through its streets – Michelangelo, Leonardo, Botticelli, and Brunelleschi among them.” – Hanya Yanagihara

“One of my ambitions is to move to Tuscany. I like the idea of getting a vineyard. I love being under the sun and being casual and comfortable. That’s my idea of heaven.” – Paolo Nutini

“The very beginning of European aesthetics started from Florence. Everything here was beauty, money, and creativity, the power of the good money.” – Alessandro Michele

“I walked across Tuscany from Siena to Rome, which was a lovely way to see the landscape. It was sunny but not too hot, and we made detours to look at treasures – churches, paintings, little hill villages. The first couple of days, you feel your knees are turning to jelly. But, at the end, you feel very limber. I hope I can always do it.” – Diana Quick

“Maybe money can’t buy happiness, but it can get you a nice little villa in Tuscany, and that’s close enough for me.”  – Lois Greiman , One Hot Mess

Quotes about Venice

“Venice, it’s temples and palaces did seem like fabrics of enchantment piled to heaven.” – Percy Bysshe Shelley

“Venetians feel affection and loyalty to their city, rather than to the Italian state.” – Donna Leon

“Venice never quite seems real, but rather an ornate film set suspended on the water.” – Frida Giannini

“Everything in Venice is just a little bit creepy, as much as it’s beautiful.” – Christopher Moore

“It’s so easy for me to get caught up in the feeling of a city like Venice, where everything is just beautiful color and gorgeous buildings that are so peaceful. You can roam around and get lost in the labyrinth.” – Nanette Lepore

“When writers for adults contemplate Venice, they behold decay, dereliction and death. Thomas Mann, Daphne du Maurier, L. P. Hartley and Salley Vickers have all dispatched hapless protagonists to Italy, where they see Venice – and die.” –  Jan Mark

“If I could live in one city and do every single thing I do there, I would choose Venice. You can’t turn your head without seeing something amazing.” – Nile Rodgers

“Venice is the perfect place for a phase of art to die. No other city on earth embraces entropy quite like this magical floating mall.” – Jerry Saltz

“All of Venice is tattered, resewn, achingly lovely, and like an enchantress, she disarms me, making off with the very breath of me.”  – Marlena de Blasi , A Thousand Days in Tuscany: A Bittersweet Adventure

“Venice is eternity itself.” – Joseph Brodsky

Quotes about Rome

“Each, in its own way, was unforgettable. It would be difficult to — Rome! By all means, Rome. I will cherish my visit here in memory as long as I live.”  – Audrey Hepburn

“Italy has changed. But Rome is Rome.” – Robert De Niro

“If I’m in Rome for only 48 hours, I would consider it a sin against God to not eat cacio e pepe, the most uniquely Roman of pastas, in some crummy little joint where Romans eat. I’d much rather do that than go to the Vatican. That’s Rome to me.” – Anthony Bourdain

“The thing I love about Rome is that is has so many layers. In it, you can follow anything that interests you: town planning, architecture, churches or culture. It’s a city rich in antiquity and early Christian treasures, and just endlessly fascinating. There’s nowhere else like it.” – Claire Tomalin

“She had always been fond of history, and here [in Rome] was history in the stones of the street and the atoms of the sunshine.” – Henry James ,  The Portrait of A Lady

“Rome was a poem pressed into service as a city.” –  Anatole Broyard

“I am a sucker for those old traditional places, and Rome is as good as it gets, particularly when you throw in Italian food.” – Roger Federer

“To my taste, the men in Rome are ridiculously, hurtfully, stupidly beautiful. More beautiful even than Roman women, to be honest. Italian men are beautiful in the same way as French women, which is to say– no detail spared in the quest for perfection. They’re like show poodles. Sometimes they look so good I want to applaud.”  – Elizabeth Gilbert , Eat, Pray, Love

“Men did not love Rome because she was great. She was great because they had loved her.”  – G K Chesterton

“I found Rome a city of bricks and left it a city of marble.” – Augustus

In Rome, I particularly love the history, churches, sculptures and architecture and the fact that you can walk along a tiny cobbled street and turn the corner to find the Trevi Fountain.” – Philip Treacy

Quotes about Italian food

“The trouble with eating Italian food is that five or six days later you’re hungry again.” – George Miller

“I spent a college semester in a small town in Italy – and that is where I truly tasted food for the first time.” – Alton Brown

“Like most of Italy, Neapolitans like their food, and there are restaurants everywhere. But to make like a true Neapolitan, grab a pizza from a street vendor and eat it there and then. We tried a pizza that’s folded over four times to make it nice and portable, then you eat it straight out of paper, like fish and chips.” – Paul Hollywood

“As they say in Italy, Italians were eating with a knife and fork when the French were still eating each other. The Medici family had to bring their Tuscan cooks up there so they could make something edible.” – Mario Batali

“It’s in the nature of Italians to live life with a positive tone and to celebrate the invitations that come along in life. Italian food is so conducive to all of that.” – Lidia Bastianich

“Italy will always have the best food.” – Diane von Furstenberg

“If your mother cooks Italian food, why should you go to a restaurant?” – Martin Scorsese

“The commonplace about Italian cooking is that it’s very simple; in practice, the simplicity needs to be learned, and the best way to learn it is to go to Italy and see it firsthand.” – Bill Buford

“I once went to Alba, Italy, during their white truffle festival, and I was like, ‘Just leave me here!'” – Amber Valletta

“Life is too short. If we’re in Italy, have pizza and pasta. But not every day.” – Harley Pasternak

“We always ate with gusto…It would have offended the cook if we had nibbled or picked…Our mothers and zie [aunties] didn’t inquire as to the states of our bellies; they just put the food on our plates. ‘You only ask sick people if they’re hungry,’ my mother said. ‘Everyone else must eat, eat!’ But when Italians say ‘Mangia! Mangia!’ they’re not just talking about food. They’re trying to get you to stay with them, to sit by them at the table for as long as possible. The meals that my family ate together- the many courses, the time in between at the table or on the mountain by the sea, the hours spent talking loudly and passionately and unyieldingly and laughing hysterically the way Neapolitans do- were designed to prolong our time together; the food was, of course, meant to nourish us, but it was also meant to satisfy, in some deeper way, our endless hunger for one another.”  – Sergio Esposit o , Passion on the Vine

“So… Italian gelato. Take the deliciousness of a regular ice-cream cone, times it by a million, then sprinkle it with crushed-up unicorn horns.” – Jenna Evans Welch , Love & Gelato

Quotes about Italian art

“In Italy, for 30 years under the Borgias, they had warfare, terror, murder and bloodshed, but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love, they had 500 years of democracy and peace – and what did that produce? The cuckoo clock.” – Graham Greene

“Because the world is so corrupted, misspoken, unstable, exaggerated and unfair, one should trust only what one can experience with one’s own senses, and THIS makes the senses stronger in Italy than anywhere in Europe. This is why, Barzini says, Italians will tolerate hideously incompetent generals, presidents, tyrants, professors, bureaucrats, journalists and captain of industry, but will never tolerate incompetent opera singers, conductors, ballerinas, courtesans, actors, film directors, cooks, tailors… In a world of disorder and disaster and fraud, sometimes only beauty can be trusted. Only artistic excellence is incorruptible. Pleasure cannot be bargained down. And sometimes the meal is the only currency that is real.” – Elizabeth Gilbert , Eat, Pray, Love

“Not much was really invented during the Renaissance, if you don’t count modern civilization.” – P. J. O’Rourke

Quotes about Italian architecture

“As far as I can see, Italy, for fifteen hundred years, has turned all her energies, all her finances, and all her industry to the building up of a vast array of wonderful church edifices, and starving half her citizens to accomplish it. She is today one vast museum of magnificence and misery. All the churches in an ordinary American city put together could hardly buy the jeweled frippery in one of her hundred cathedrals. And for every beggar in America, Italy can show a hundred – and rags and vermin to match. It is the wretchedest, princeliest land on earth. Look at the grande Doumo of Florence – a vast pile that has been sapping the purses of her citizens for five hundred years, and is not nearly finished yet. Like all other men, I fell down and worshiped it, but when the filthy beggars swarmed around me the contrast was too striking, too suggestive, and I said. “Oh, sons of classic Italy, is the spirit of enterprise, of self-reliance, of noble endeavor, utterly dead within ye? Curse your indolent worthlessness, why don’t you rob your church?” – Mark Twain , The Innocents Abroad

“Traveling is the ruin of all happiness! There’s no looking at a building after seeing Italy” -. Frances Burney

“Italian cities have long been held up as ideals, not least by New Yorkers and Londoners enthralled by the ways their architecture gives beauty and meaning to everyday acts.” – Rebecca Solnit , Wanderlust: A History of Walking

“There is something about giving everything to your profession. In Italian, an obsession is not necessarily negative. It’s the art of putting all your energy into one thing; it’s the art of transforming even what you eat for lunch into architecture.” – Renzo Piano

“Every one of my buildings begins with an Italian journey.” – Alvar Aalto

“The Italians have long known what makes a livable town or city.” – Norman Foster

Share these Italy quotes!

I hope you’ve enjoyed these quotes about Italy! Just remember: all the Italy quotes in the world can’t compete with the beauty of Italy in the flesh. Feel free to hit the “Italy” section in my top menu, and get some travel inspiration! Or even better, check Momondo for some sweet flight deals! C’mon: you owe it to yourself.

If you have indeed enjoyed this, and you want to spread that Italy love to any poor things who haven’t been there yet, how about sharing this article using the share buttons below? Or even better, save the below image to Pinterest! That way, you’ll have Italy quotes saved for whenever you need a slice of la dolce vita!

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I loved all the quotes! They sum up an Italian experience so beautifully and accurately. To me, Italy is synonymous with Romance with its luscious landscapes, food made with so much love and care, seem to have come from God’s own kitchen and the rich cultural heritage.

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150 Beautiful Italy Quotes to Ignite Your Wanderlust

If you’re looking for the ultimate list of Italy quotes, I’ve got your back. I’m a quote addict too, especially when they’re about my favorite destinations.

It’s impossible not to love a country like Italy, and after visiting places like Tuscany and the northern lakes (Lake Garda, Como, and Maggiore), I understand why it has inspired so many people in so many ways.

It really has it all, and you can never get enough of it, so until you can book a flight and plan your next Italian road trip or city break, scratch your travel itch with these 150 quotes about Italy, from inspiring sayings about Venice to excerpts about the Sicily to beautiful quotes about Rome .

* This post may contain affiliate links from which I earn a commission (for more info, read my disclosure ). As an Amazon Associate, I earn from qualifying purchases.

* I try to keep the information on this blog as updated as possible, but I still recommend consulting the latest prices, opening hours, and other details on the official website of each site, hotel, and tour, as well as checking the updated public transport routes and timetables.

Table of Contents

Italy Quotes

1. “I was offered a free villa in Hollywood, but I said no thank you, I prefer to live in Italy.” – Ennio Morricone

2. “You may have the universe if I may have Italy.” – Giuseppe Verdi

3. “Italy, and the spring and first love all together should suffice to make the gloomiest person happy.” – Bertrand Russell

4. “Italy is a geographical expression.” – Klemens von Metternich

5. “We are all pilgrims who seek Italy.” – Johann Wolfgang von Goethe

6. “Italy is a dream that keeps returning for the rest of your life.” – Anna Akhmatova

7. “Italy is my destiny; it calls to me to return home.” – Melissa Muldoon

8. “One of the great joys of traveling through Italy is discovering firsthand that it is, indeed, a dream destination.” – Debra Levinson

9. “The name of Italy has magic in its very syllables.” – Mary Shelley

10. “The creator made Italy from designs by Michelangelo.” – Mark Twain

11. “For sure, in Italy, the sun always shines.” – Aleksandar Mitrovic

12. “Italy – I love the late-night culture, hanging around the square at midnight with everyone, catching up, and having a drink.” – Gemma Chan

13. “All my ego wants is to be sitting by a lake in Italy. It doesn’t want to be backstage, warming up.” – Chet Faker

14. “A man who has not been in Italy is always conscious of an inferiority, from his not having seen what it is expected a man should see.” – Samuel Johnson

15. “In Italy, they add work and life on to food and wine.” – Robin Leach

16. “Even now I miss Italy dearly, I dream about it every night.” – Eila Hiltunen

17. “Traveling is the ruin of all happiness! There’s no looking at a building after seeing Italy.” – Frances Burney

18. “Italy offers one the most priceless of all one’s possessions – one’s own soul.” – Barbara Grizzuti Harrison

19. “Italy is a hot country. Wherever you feel heat, your excitement and passion come out. We’re hot-blooded, and where there’s passion there’s love, but also anger, hunger, excitement.” – Gino D’Acampo

20. “I was in Italy on vacation, and I saw my reflection in a mirror. I saw how unique my skin was and why people stop me on the street to ask about it. I started falling in love with it.” – Khoudia Diop

21. “What is the fatal charm of Italy? What do we find there that can be found nowhere else? I believe it is a certain permission to be human, which other places, other countries, lost long ago.” – Erica Jong

22. “Italy will never be a normal country. Because Italy is Italy. If we were a normal country, we wouldn’t have Rome. We wouldn’t have Florence. We wouldn’t have the marvel that is Venice.” – Matteo Renzi

23. “Move to Italy. I mean it: they know about living in debt; they don’t care. I stayed out there for five months while I was making a film called ‘Order Of Death,’ and they’ve really got it sussed. Nice cars. Sharp suits. Great food. Stroll into work at 10. Lunch from 12 till three. Leave work at five. That’s living!” – John Lydon

24. “Italian cities have long been held up as ideals, not least by New Yorkers and Londoners enthralled by the ways their architecture gives beauty and meaning to everyday acts.” – Rebecca Solnit

25. “Italy and London are the only places where I don’t feel to exist on sufferance.” – E.M. Forster

26. “When life gives you twists and turns, chique yourself up in Italy!” – Barbara Conelli

27. “How beautiful is sunset when the glow Of Heaven descends upon a land like thee, Thou Paradise of exiles, Italy!” – Percy Bysshe Shelley

28. “And don’t, let me beg you, go with that awful tourist idea that Italy’s only a museum of antiquities and art. Love and understand the Italians, for the people are more marvelous than the land” – E. M. Forster

29. “I find other countries have this or this, but Italy is the only one that has it all for me. The culture, the cuisine, the people, the landscape, the history. Just everything to me comes together there.” – Frances Mayes

30. “And I do believe that Italy really purifies and ennobles all who visit her. She is the school as well as the playground of the world.” – E. M. Forster

31. “If you deconstruct Italy, you will, in the end, see a grapevine, a tomato, and a small boy hammering a shard of marble.” – Pietros Maneos

32. “[Italy is] A country where pleasure principle dominates.” – Sari Gilbert

33. “I gasp for air if I don’t get to breathe Italian air once a year.” – Danny Meyer

34. “No matter where I’ve been overseas, the greatest joy was moving into Italy. Italy has changed me, for the better.” – Efrat Cybulkiewicz

35. “A man has not fully lived until he experiences that gentle balmy clime of ancient empires, the land of lemon trees and the genius of Michelangelo.” – E.A. Bucchianeri

36. “In America, one must be something, but in Italy, one can simply be.” – Pietros Maneos

37. “People need Italy to be reminded of how to see beauty in ruins and permanence in transience.” – Unknown

38. “…is there anywhere in the world as full of beauty as Italy?” – Natalia Sanmartín Fenollera

39. “Totally contrary to my genetic makeup, contrary to my usual behavior and preferences, contrary to all logic, I fell madly in love with Italy, its people and its chaos.” – Nancy Yuktonis Solak

40. “If the landscape of human emotion were to exist in a country, it would be in Italy.” – Lisa Fantino

41. “I love places that have an incredible history. I love the Italian way of life. I love the food. I love the people. I love the attitudes of Italians.” – Elton John

42. “For us to go to Italy and to penetrate into Italy is like a most fascinating act of self-discovery.” – D. H. Lawrence

43. “Everything in Italy that is particularly elegant and grand borders upon insanity and absurdity or at least is reminiscent of childhood.” – Alexander Herzen

44. “The most stylish country in the world is Italy.” – Nick Rhodes

45. “Open my heart and you will see graved inside of it, Italy.” – Robert Browning

46. “Put a compass to paper and trace a circle. Then tell me which other country has such a concentration of places like Amalfi, Naples, Ischia, Procida, Sorrento, Positano, Pompeii, and Capri.” – Diego Della Valle

47. “The Italians have their priorities right: They’re driven, they do their work, but they really enjoy the day-to-day and they don’t put off the enjoyment of the everyday for some future goal.” – Frances Mayes

48. “Watching Italians eat (especially men, I have to say) is a form of tourism the books don’t tell you about. They close their eyes, raise their eyebrows into accent marks, and make sounds of acute appreciation. It’s fairly sexy. Of course I don’t know how these men behave at home, if they help with the cooking or are vain and boorish and mistreat their wives. I realized Mediterranean cultures have their issues. Fine, don’t burst my bubble. I didn’t want to marry these guys, I just wanted to watch.” – Barbara Kingsolver

Rome Quotes

49. “Italy has changed. But Rome is Rome.” – Robert De Niro

50. “Rome, the city of visible history.” – George Eliot

51. “Rome is not outside me, but inside me…Her feverish sweetness, her tragic countryside, her own beauty and harmony, all these are mine, for my thought and my work.” – Amedeo Modigliani

52. “Rome is everybody’s memory…” – Eleanor Clark

53. “To Rome, for everything.” – Miguel de Cervantes

54. “Rome is the city of echoes, the city of illusions, and the city of yearning.” – Giotto di Bondone

55. “If we could be reborn wherever we chose, how crowded Rome would be, populated by souls who had spent their previous lives longing to inhabit a villa on the Janiculum Hill.” – Francine Prose

56. “Methinks I will not die quite happy without having seen something of that Rome of which I have read so much.” – Walter Scott

57. “When in Italy, you Rome.” – Punny Leone

58. “Rome is not like any other city. It’s a big museum, a living room that shall be crossed on one’s toes.” – Alberto Sordi

59. “Rome will exist as long as the Coliseum does; when the Coliseum falls, so will Rome; when Rome falls, so will the world.” – Venerable Bede

60. “Rome has grown since its humble beginnings that it is now overwhelmed by its own greatness.” – Livy

61. “Rome seems a comfort to those with the ambitious soul of an Artist or a Conqueror.” – Pietros Maneos

62. “Rome lifts you up but won’t let you settle down – it turns you into a bird without a nest.” – Glenn Haybittle

63. “It was Rome. The whole city a museum.” – Darnell Lamont Walker

64. “Rome – the city of visible history, where the past of a whole hemisphere seems moving in funeral procession with strange ancestral images and trophies gathered from afar.” – George Eliot

65. “Rome has not seen a modern building in more than half a century. It is a city frozen in time.” – Richard Meier

66. “For someone who has never seen Rome, it is hard to believe how beautiful life can be.” – Unknown

67. “Rome holds my psyche in balance. Whenever I’m there, it’s like a holiday.” – Giambattista Valli

68. “You fall in love with Rome very slowly, little by little, but if it happens, it will be for a lifetime…” – Nikolaj Gogol

69. “Rome knew love, better than I ever could, so I let the city take her hand, and followed close behind, picking up the pieces of her melting heart.” – Atticus

70. “I am a sucker for those old traditional places, and Rome is as good as it gets, particularly when you throw in Italian food.” – Roger Federer

71. “Rome was a poem pressed into service as a city.” – Anatole Broyard

72. “When in Rome, live as the Romans do; when elsewhere, live as they live elsewhere.” – Saint Ambrose

73. “In the evening we arrived at the Coliseum when it was already twilight. When one looks at it, everything else seems small. It is so huge that one cannot keep the image of it in mind; it is remembered as smaller, and when one goes back there it seems larger again.” – Johann Wolfgang von Goethe

Check out this 7-day Rome-Florence-Venice itinerary !

Venice Quotes

74. “When I went to Venice my dream became my address.” – Marcel Proust

75. “All the cities in the world are, more or less, similar to one another. Venice is like no other.” – Carlo Goldoni

76. “If you read a lot, nothing is as great as you’ve imagined. Venice is – Venice is better.” – Fran Lebowitz

77. “A realist, in Venice, would become a romantic by mere faithfulness to what he saw before him.” – Arthur Symons

78. “When I seek another word for ‘music,’ I never find any other word than ‘Venice’.” – Friedrich Nietzsche

79. “Venice, half woman, half fish, is a siren dissolving into a marsh of the Adriatic.” – Jean Cocteau

80. “If I could rename love, I’d call it VENEZIA.” – Conny Cernik

81. “Venice is eternity itself.” – Joseph Brodsky

82. “This was Venice, the flattering and suspect beauty this city, half fairy tale and half tourist trap, in whose insalubrious air the arts once rankly and voluptuously blossomed, where composers have been inspired to lulling tones of somniferous eroticism.” –   Thomas Mann

83. “All of Venice is tattered, resewn, achingly lovely, and like an enchantress, she disarms me, making off with the very breath of me.” – Marlena De Blasi

84. “Venice never quite seems real, but rather an ornate film set suspended on the water.” – Frida Giannini

85. “Paris is an ideal place to become informed, while Venice is a place to think and write.” – Pontus Hulten

86. “To build a city where it is impossible to build a city is madness in itself, but to build there one of the most elegant and grandest of cities is the madness of genius.” – Alexander Herzen about Venice

87. “My first impression of Venice was that it might be hard to make anything happen there. Everything seemed to have already happened. Venice seemed like a kind of exalted remembering.” – Glenn Haybittle

88. “In Venice, if you didn’t know where you were going, you usually ended up in the Piazza and since that was always true, maybe it was always where you were going.” – Scott Stavrou

89. “In the end, there’s always this city. As long as it exists, I don’t believe that I, or for that matter, anyone, can be mesmerized or blinded by romantic tragedy.” – Joseph Brodsky about Venice

90. “I cannot write about Venice; I can only write about me, and the sleeping parts of myself that Venice has shocked into wakefulness.” – Jessica Zafra

91. “Venice is like eating an entire box of chocolate liqueurs in one go.” – Truman Capote

92. “Venice, it’s temples and palaces did seem like fabrics of enchantment piled to heaven.” – Percy Bysshe Shelley

93. “The surface of Venice is constantly metamorphosing and painting Venice is almost like being a restorer, peeling off the layers to find the picture after picture underneath.” – Arbit Blatas

94. “Venice is incredible. Although you may have seen it in pictures, you can’t grasp how beautiful it is until you visit.” – Gino D’Acampo

95. “Nothing ever seems straightforward in Venice, least of all its romances.” – Roger Ebert

96. “Venice, the most touristy place in the world, is still just completely magic to me.” – Frances Mayes

97. “I love to get out and see real life and to walk, which is why I love Venice so much – it’s such a great walking city.” – Limahl

98. “The building I most admire is the Doge’s Palace in Venice, both by day and by night. Looking at it from the lagoon, it resembles a floating kilim carpet. I love all the bridges which connect houses, people, gardens and palaces. I also love moats to isolate yourself. A ha-ha for secrecy, as in every English country garden.” – Anouska Hempel

99. “It’s so easy for me to get caught up in the feeling of a city like Venice, where everything is just beautiful color and gorgeous buildings that are so peaceful. You can roam around and get lost in the labyrinth.” – Nanette Lepore

100. “If I could live in one city and do every single thing I do there, I would choose Venice. You can’t turn your head without seeing something amazing.” – Nile Rodgers

101. “I will never forget experiencing Venice for the first time. It feels like you are transported to another time – the art, music, food and pure romance in the air is like no other place.” – Elizabeth Berkley

102. “Venice is a place that is high on reinvention. The kind of place that you can go and be whoever it is you want to be and do whatever it is you want to do and nobody’s really going to ask you a lot of questions about it.” –  Will Arnett

103. “Local fog in Venice has a name: nebbia. It obliterates all reflections … and everything that has a shape: buildings, people, colonnades, bridges, statues. Boat services are canceled, airplanes neither arrive nor take off for weeks, stores are closed and mail ceases to litter one’s threshold. The effect is as though some raw hand had turned all those enfilades inside out and wrapped the lining around the city… the fog is thick, blinding, and immobile… this is a time for reading, for burning electricity all day long, for going easy on self-deprecating thoughts of coffee, for listening to the BBC World Service, for going to bed early. In short, a time for self-oblivion, induced by a city that has ceased to be seen. Unwittingly, you take your cue from it, especially if, like it, you’ve got company. Having failed to be born here, you at least can take some pride in sharing its invisibility…” – Joseph Brodsky

Need more of Italy in your life? Check out these romantic books set in Italy , lovely Italian piazzas , and gifts for Italy lovers (which you can totally buy for yourself)!

Florence and Tuscany Quotes

104. “Florence’s is a subtle beauty – its staid, unprepossessing palaces built in local stone are not showy, even though they are very large. They take on a certain magnificence when day breaks and when the sun sets; their muted colors glow in this light.” – Fodors

105. “Everything about Florence seems to be colored with a mild violet, like diluted wine.” – Henry James

106. “ Tuscany is so full of history and beauty – you meet wonders of art and architecture on almost every corner. But I love the region’s homier aspects: the special sweetness of the tomatoes, the soft mozzarella, the heady scents of basil and garlic everywhere.” – Trudie Styler

107. “Tonight I watched the sun set at Ponte Vecchio. I think it’s safe to say I have finally found the place that feels right to me. I just can’t believe I had to come halfway across the world to find it.” – Jenna Evans Welch

108. “Imagine a pair of woman’s lips, Mogor whispered, puckering for a kiss. That is the city of Florence, narrow at the edges, swelling at the center, with the Arno flowing through between, parting the two lips, the upper and the lower. The city is an enchantress. When it kisses you, you are lost, whether you be commoner or king.” – Salman Rushdie

109. “Maybe money can’t buy happiness, but it can get you a nice little villa in Tuscany, and that’s close enough for me.” – Lois Greiman

110. “Florence is actually a very fateful city. Often one has a sense of Florence answering one back, if you know what I mean.” – Glenn Haybittle

111. “Visiting Florence was like attending a surprise party every day.” – Jennifer Coburn

112. “In Paris, you learn wit, in London you learn to crush your social rivals, and in Florence you learn poise.” – Virgil Thomson

113. “Verona is a very beautiful city, but Siena just never ceases to fascinate me.” – Anne Fortier

114. “We had never before been to Italy in May, and it is truly the most wonderful month. The Lucchese countryside is a riot of color and scent. Every road, even the busy autostrada, is lined with brilliant red poppies, making the most mundane street look picturesque. The olive trees dotting the hills are covered with silvery green and the pale cream of new buds, while the grass is tall and soft, every patch threaded with wildflowers.” – Louise Badger

Are you obsessed with this region too? Read these novels set in Tuscany !

Amalfi Coast Quotes

115. “They say that when Judgement day comes, the people of Amalfi will have no change in life, for they are already living in paradise…” – Melissa Hill

116. “There was a magical timelessness to Capri, a special atmosphere, and a sense of history.” – Kitty Pilgrim

117. “If bliss could be a color, today would be Amalfi Blue.” – Lisa Fantino

118. “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.” – John Steinbeck

Quotes About Italy’s Islands

119. “The best place to go in Italy for a summer holiday is the island of Sardinia.” – Gino D’Acampo

120. “Italy without Sicily leaves no image in the spirit. It is in Sicily that is the key to everything […] The purity of the contours, the softness of everything, the exchange of soft colors, the harmonious unity of the sky with the sea and the sea to the land…Who saw them once, shall possess them for a lifetime.” – Johann Wolfgang von Goethe

121. “There is not in Italy what there is in Sardinia, nor in Sardinia, what there is in Italy.” – Francesco Cetti

122. “Sicily is a blessed land. First, because of its geographic position in the Mediterranean. Second, for its history and all the different peoples who have settled there: Arabs, Greeks, Normans, the Swedes. That has made us different from others. We exaggerate, we overdo. We love Greek tragedy. We cry, we fight, sometimes for nothing.” – Marcello Giordani

123. “But you don’t come to Palermo to stay in minimalist hotels and eat avocado toast; you come to Palermo to be in Palermo, to drink espressos as dark and thick as crude oil, to eat tangles of toothsome spaghetti bathed in buttery sea urchins, to wander the streets at night, feeling perfectly charmed on one block, slightly concerned on the next. To get lost. After a few days, you learn to turn down one street because it smells like jasmine and honeysuckle in the morning; you learn to avoid another street because in the heat of the afternoon the air is thick with the suggestion of swordfish three days past its prime.” – Matt Goulding

124. “To have seen Italy without having seen Sicily is not to have seen Italy at all, for Sicily is the clue to everything.” – Johann Wolfgang Von Goethe

Did you like these Italy travel quotes? Check out my roundups of wanderlust-fueling travel quotes in Spanish , Spain travel quotes , quotes about France , London quotes , and Greece travel quotes too!

Quotes About Other Parts of Italy

125. “Milan is beautiful in fog, like a woman with a veil.” – Ornella Vanoni

126. “Verona has long haunted the English imagination.” – Francis Russell

127. “Delicious Verona! With its beautiful old buildings and the lovely countryside. With its quite Roman bridges. With marble churches, towers, rich architecture that overlooks the ancient and quiet streets where resound the cries of the Montecchi and Capulets“ – Charles Dickens

128. “A lake as beautiful as the beginning of creation.” – D.H. Lawrence about Lake Garda

129. “The waters of this lake are the loveliest colour imaginable: purple in the shade and emerald green when they break on the white rocks.” – D.H. Lawrence about Lake Garda

130. “When you write the story of two happy lovers, let the story be set on the banks of Lake Como.” – Franz Liszt

131. “Bologna is the best city in Italy for food and has the least number of tourists. With its medieval beauty, it has it all.” – Mario Batali

132. “For many, the gastronomic heart of Italy is the Emilia-Romagna region. Its capital is Bologna, which is often overlooked by tourists but has a beautiful historic center and a lively yet chilled-out atmosphere.” – Gino D’Acampo

133. “What full, extended glee, Sirmione, seeing you again more beautiful than all the islands and peninsulas that Neptune raises on the different waters of transparent lakes or the immense sea.” – Catullus

134. “What I remember most about those days is how happy we all were. When I think back on my life growing up on Terra d’Amore, tides of warm memories wash over me like the waves of the Mediterranean. Our little farm, nestled in the hills and valleys of Montecalvo just outside Bologna, was idyllic. Indeed, it was an Italian paradise…a veritable heaven.” – Giacomino Nicolazzo

135. “The Italian proverb says ‘See Naples and die’ but I say, see Naples and live; for there seems a great deal worth living for.” – Arthur John Strutt

136. “Naples is curiously chaotic and, if I’m honest, a bit dilapidated. It certainly has a ‘lived-in’ look. It’s alive, it’s vibrant, it’s a little bit dirty, it’s busy, and I loved it. I felt like this was how Rome would probably have been 2,000 years ago. There’s a real bustle, and it’s down and dirty.” – Paul Hollywood

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Quotes About Italian Food

137. “So… Italian gelato. Take the deliciousness of a regular ice-cream cone, times it by a million, then sprinkle it with crushed-up unicorn horns.” – Jenna Evans Welch

138. “I’m definitely looking forward to the day when I stop working – if I ever stop working. I like the idea of keeling over in my tomato vines in Sardinia or northern Italy.” – Anthony Bourdain

139. “There’s nothing more romantic than Italian food.” – Elisha Cuthbert

140. “Life is a combination of magic and pasta.” – Federico Fellini

141. “Italian food is seasonal. It is simple. It is nutritionally sound. It is flavorful. It is colorful. It’s all the things that make for a good eating experience, and it’s good for you.” – Lidia Bastianich

142. “Polenta is to northern Italy what bread is to Tuscany, what pasta is to Emilia-Romagna and what rice is to the Veneto: easy to make, hungry to absorb other flavors, and hugely versatile.” – Yotam Ottolenghi

143. “The trouble with eating Italian food is that five or six days later you’re hungry again.” – George Miller

144. “I love the simplicity, the ingredients, the culture, the history, and the seasonality of Italian cuisine. In Italy, people do not travel. They cook the way grandma did, using fresh ingredients and what is available in season.” –   Anne Burrell

145. “Italian food really reflects the people. It reflects like a prism that fragments into regions.” – Lidia Bastianich

146. “Italy will always have the best food.” – Diane von Furstenberg

147. “Italian food is my favorite food. It’s the most sophisticated eating system.” – Peter Gabriel

148. “Italian cuisine is the most famous and beloved cuisine in the world for a reason. Accessible, comforting, seemingly simple but endlessly delicious, it never disappoints, just as it seems to never change.” – Matt Goulding

149. “It’s in the nature of Italians to live life with a positive tone and to celebrate the invitations that come along in life. Italian food is so conducive to all of that.” – Lidia Bastianich

150. “In Italy, food is an expression of love. It is how you show those around you that you care for them. Having a love for food means you also have a love for those you are preparing it for and for yourself.” – Joe Bastianich

Did you like these travel Italy quotes? Pin this post for later and follow me on IG for more travel inspiration!

About Or Amir

Hey, I'm Or! I'm a passionate traveler with a severe coffee, chocolate, and pastry addiction (or any other carb for that matter). I'm always planning my next trip to Spain, Italy, or any other country in Europe, and my goal is to help you make the most of each destination.

8 thoughts on “150 Beautiful Italy Quotes to Ignite Your Wanderlust”

WOW! I’m so impressed with how many incredible quotes you found about Italy! Not surprising though since Italy is beyond incredible.

Right? I knew there were a lot but never thought this list would be so long haha

Italy is such an amazing country, no wonder there are so many quotes about it! Such a great post, thank you for sharing!

You’re welcome 🙂 I’m just happy to know other people love Italy as much as I do 🙂

Italy is such a magical place — I’m not surprised you managed to find so many great quotes about Italy!

It really is magical and inspiring 🙂 I’m glad you liked this post 🙂

These quotes are so cool! I didn’t know there were so many specifically about Italy.

It took some research, but I also didn’t expect to find that many!

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Hi, I'm Or!

I'm a passionate traveler obsessed with traveling in Europe and discovering hidden gems in each place I visit. For me, it's not about ticking destinations off the bucket list but experiencing each one of them to the fullest. Read more about me and my story.

Italy becomes a brand with a new logo and slogan

The logo and slogan were presented Wednesday to the press by Premier Romano Prodi and Culture Minister Francesco Rutelli, who oversaw the tender for the initiative

The presentation preceded by a day the one for a new Italia.it portal, which will be illustrated at the BIT international tourism trade fair in Milan.

The new logo uses the 'it' abbreviation for Italy and the red, white and green colors of the Italian flag.

The abbreviation is on a white background with a red dot over a classic black 'i' and a green letter 't'.

The soft lines of the lettering are meant to convey the impression of movement, flexibility and imagination

Below the letters is the slogan: 'Italy leaves its mark'.

"We know that the image of a country must have something which is instantly recognizable, a graphic symbol which delivers a message. This is why we felt it was necessary to come up with a logo," Prodi said at the presentation.

"We will now display it whenever possible, at international summits and during diplomatic missions. It will become part of our national policy and strategy," the premier added.

According to Prodi, "a logo alone is not enough, but it can be a great point of reference. What we need to do now is to work as a team to allow all areas of the state to present a complete image of our country".

Rutelli recalled how the tender for a logo and slogan took only six months from start to finish and said "I think we did a good job".

"What we need to do in the future is link the new logo with those of our regions. A big problem up to now is that there have been too many initiatives which did not come under the same umbrella, a unifying brand," the deputy premier added.

Rutelli, who also holdS the portfolio for tourism, went on to stress the role the new logo and slogan can play in promoting this key sector for Italy.

"We need to work better. Italy must once again become competitive in tourism, even if 2006 saw a comeback, especially for the art cities," he observed.

Turning his attention to the new portal, Rutelli observed "it is quite advanced and quite surprising. The portal will even be able to post the opinions of its viewers".

The tender for the new Italy logo and slogan was won by the London-based Landor Associates, an award-winning agency specialised in brand and design strategy consulting.

It won out over a field of some 60 competitors which presented around 160 proposals.

A special jury was set up to pick the winner with experts from the ministries of culture and public work and the state's department for publishing.

Opinions were also submitted by a host of leading Italian designers including fashion icon Laura Biagotti and Andrea Pininfarina from the automobile world.

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Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

Loved this post? Feel free to share it!

About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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200+ Amazing quotes about Italy that will inspire your next trip

The ultimate guide of the best quotes about Italy which will inspire your next trip. Dreaming of "La Dolce Vita" and featuring the best Italian Quotes.

Last Update: July 8, 2024

• Destination

Italy is synonymous with great weather, delicious food and stunning art and architecture. Let’s be honest, how many times have you used quotes about Italy in your Instagram captions? Yes, “La dolce vita” is one of those Italian quotes that we see around our Social Media. All these Italy travel quotes and Italian sayings worth knowing will inspire your next trip to this beautiful country. 

Italy is one of those dreamy destinations that has it all, from ancient Roman history to the Renaissance art of Florence , below you will find the best travel quotes about Italy.

As Italian we have been travelling all around the country to the famous dolce vita, experiencing some of the most incredible experiences, meeting people and knowing their saying coming from the tradition.

This whole collection of quotes for Italy will be useful for those who want to learn the language or just know a thing or two about Italy. Check also our selection of captions about Italy for Instagram and very popular phrases about Italy.

Your favourite quotes about Italy

Basic information about Italy

• The best Italy Road Trips
• Ultimate Italy Bucket List
• Most beautiful cities in Italy
• Most romantic cities in Italy

Also check.. .

• ITALY TRAVEL GUIDES
• best itineraries in europe
• best destinations in europe

Famous Italy Quotes

• Beautiful quotes about Italy

Italy travel quotes

Tuscany travel quotes, quotes about rome, venice travel quotes, amalfi coast travel quotes, italian architecture quotes, quotes about italian food, italy quotes for instagram, “italy is” quotes, short quotes about italy, funny quotes about italy, movie quotes about italy.

• La Dolce Vita Quotes in Italian
• Italy Love quotes

Italian Captions for Instagram

Quotes about italy in italian, beautiful quotes about italy from famous people.

“I was offered a free villa in Hollywood, but I said no thank you, I prefer to live in Italy.” – Ennio Morricone

“You may have the universe if I may have Italy.” – Giuseppe Verdi

“Italy, and the spring and first love all together should suffice to make the gloomiest person happy.” – Bertrand Russell

“Italy is a geographical expression.” – Klemens von Metternich

“We are all pilgrims who seek Italy.” – Johann Wolfgang von Goethe

“Italy is a dream that keeps returning for the rest of your life.” – Anna Akhmatova

“Italy is my destiny; it calls to me to return home.” – Melissa Muldoon

“One of the great joys of traveling through Italy is discovering firsthand that it is, indeed, a dream destination.” – Debra Levinson

“The name of Italy has magic in its very syllables.” – Mary Shelley

“The creator made Italy from designs by Michelangelo.” – Mark Twain

“For sure, in Italy, the sun always shines.” – Aleksandar Mitrovic

“Italy – I love the late-night culture, hanging around the square at midnight with everyone, catching up, and having a drink.” – Gemma Chan

“All my ego wants is to be sitting by a lake in Italy. It doesn’t want to be backstage, warming up.” – Chet Faker

“A man who has not been in Italy is always conscious of an inferiority, from his not having seen what it is expected a man should see.” – Samuel Johnson

“In Italy, they add work and life on to food and wine.” – Robin Leach

“Even now I miss Italy dearly, I dream about it every night.” – Eila Hiltunen

“Traveling is the ruin of all happiness! There’s no looking at a building after seeing Italy.” – Frances Burney

“Italy offers one the most priceless of all one’s possessions – one’s own soul.” – Barbara Grizzuti Harrison

“I was in Italy on vacation, and I saw my reflection in a mirror. I saw how unique my skin was and why people stop me on the street to ask about it. I started falling in love with it.” – Khoudia Diop

Famous quotes about Italy

“What is the fatal charm of Italy? What do we find there that can be found nowhere else? I believe it is a certain permission to be human, which other places, other countries, lost long ago.” – Erica Jong

“Italy will never be a normal country. Because Italy is Italy. If we were a normal country, we wouldn’t have Rome. We wouldn’t have Florence. We wouldn’t have the marvel that is Venice.” – Matteo Renzi

“Move to Italy. I mean it: they know about living in debt; they don’t care. I stayed out there for five months while I was making a film called ‘Order Of Death,’ and they’ve really got it sussed. Nice cars. Sharp suits. Great food. Stroll into work at 10. Lunch from 12 till three. Leave work at five. That’s living!” – John Lydon

“Italian cities have long been held up as ideals, not least by New Yorkers and Londoners enthralled by the ways their architecture gives beauty and meaning to everyday acts.” – Rebecca Solnit

“Italy and London are the only places where I don’t feel to exist on sufferance.” – E.M. Forster

“When life gives you twists and turns, chique yourself up in Italy!” – Barbara Conelli

“How beautiful is the sunset when the glow Of Heaven descends upon a land like thee, Thou Paradise of exiles, Italy!” – Percy Bysshe Shelley

“And don’t let me beg you, go with that awful tourist idea that Italy’s only a museum of antiquities and art. Love and understand the Italians, for the people are more marvelous than the land” – E. M. Forster

“I find other countries have this or this, but Italy is the only one that has it all for me. The culture, the cuisine, the people, the landscape, the history. Just everything to me comes together there.” – Frances Mayes

“And I do believe that Italy really purifies and ennobles all who visit her. She is the school as well as the playground of the world.” – E. M. Forster

“If you deconstruct Italy, you will, in the end, see a grapevine, a tomato, and a small boy hammering a shard of marble.” – Pietros Maneos

“[Italy is] A country where pleasure principle dominates.” – Sari Gilbert

“I gasp for air if I don’t get to breathe Italian air once a year.” – Danny Meyer

“No matter where I’ve been overseas, the greatest joy was moving into Italy. Italy has changed me, for the better.” – Efrat Cybulkiewicz

“A man has not fully lived until he experiences that gentle balmy clime of ancient empires, the land of lemon trees and the genius of Michelangelo.” – E.A. Bucchianeri

“In America, one must be something, but in Italy, one can simply be.” – Pietros Maneos

“People need Italy to be reminded of how to see beauty in ruins and permanence in transience.” – Unknown

“…is there anywhere in the world as full of beauty as Italy?” – Natalia Sanmartín Fenollera

“I love places that have an incredible history. I love the Italian way of life. I love the food. I love the people. I love the attitudes of Italians.” – Elton John

“For us to go to Italy and to penetrate into Italy is like a most fascinating act of self-discovery.” – D. H. Lawrence

“Everything in Italy that is particularly elegant and grand borders upon insanity and absurdity or at least is reminiscent of childhood.” – Alexander Herzen

“The most stylish country in the world is Italy.” – Nick Rhodes

“Open my heart and you will see graved inside of it, Italy.” – Robert Browning

“The Italians have their priorities right: They’re driven, they do their work, but they really enjoy the day-to-day and they don’t put off the enjoyment of every day for some future goal.” – Frances Mayes

“My idea of heaven still is to drive the gravel farm roads of Umbria and Tuscany, very pleasantly lost.”  – Frances Mayes

“I remember the first time I went to Italy when I was eighteen, I was in Florence and there were all these eighteen, nineteen, twenty-year-olds gliding past on Vespas with crinkly, long, hair, and I thought I was on the set of a movie. I couldn’t believe that this was going on and I hadn’t known about it before. I was flabbergasted.” – Walter Kirn

“Americans who visit Tuscany or Umbria love the landscape: the silvery olive groves, the fields of sunflowers, the vineyards, the stone houses and barns.” – Anthony Lewis

“Florence is perhaps best known for being the seat of Renaissance art, and rightly so: A greatest-hits collection of artists passed through its streets – Michelangelo, Leonardo, Botticelli, and Brunelleschi among them.” – Hanya Yanagihara

“One of my ambitions is to move to Tuscany. I like the idea of getting a vineyard. I love being under the sun and being casual and comfortable. That’s my idea of heaven.” – Paolo Nutini

“The very beginning of European aesthetics started from Florence. Everything here was beauty, money, and creativity, the power of the good money.” – Alessandro Michele

“I walked across Tuscany from Siena to Rome, which was a lovely way to see the landscape. It was sunny but not too hot, and we made detours to look at treasures – churches, paintings, little hill villages. The first couple of days, you feel your knees are turning to jelly. But, at the end, you feel very limber. I hope I can always do it.” – Diana Quick

“Maybe money can’t buy happiness, but it can get you a nice little villa in Tuscany, and that’s close enough for me.”  – Lois Greiman

“Florence’s is a subtle beauty – its staid, unprepossessing palaces built in local stone are not showy, even though they are very large. They take on a certain magnificence when day breaks and when the sun sets; their muted colours glow in this light.” – Fodors

 “Everything about Florence seems to be coloured with a mild violet, like diluted wine.” – Henry James

“Tuscany is so full of history and beauty – you meet wonders of art and architecture on almost every corner. But I love the region’s homier aspects: the special sweetness of the tomatoes, the soft mozzarella, the heady scents of basil and garlic everywhere.” – Trudie Styler

“Florence is actually a very fateful city. Often one has a sense of Florence answering one back, if you know what I mean.” – Glenn Haybittle

“Visiting Florence was like attending a surprise party every day.” – Jennifer Coburn

“In Paris, you learn wit, in London you learn to crush your social rivals, and in Florence, you learn poise.” – Virgil Thomson

“Verona is a very beautiful city, but Siena just never ceases to fascinate me.” – Anne Fortier

“We had never before been to Italy in May, and it is truly the most wonderful month. The Lucchese countryside is a riot of color and scent. Every road, even the busy autostrada, is lined with brilliant red poppies, making the most mundane street look picturesque. The olive trees dotting the hills are covered with silvery green and the pale cream of new buds, while the grass is tall and soft, every patch threaded with wildflowers.” – Louise Badger

Also Read: Things to do in Florence

“Each, in its own way, was unforgettable. It would be difficult to — Rome! By all means, Rome. I will cherish my visit here in memory as long as I live.”  – Audrey Hepburn

“Italy has changed. But Rome is Rome.” – Robert De Niro

“If I’m in Rome for only 48 hours, I would consider it a sin against God to not eat cacio e pepe, the most uniquely Roman of pastas, in some crummy little joint where Romans eat. I’d much rather do that than go to the Vatican. That’s Rome to me.” – Anthony Bourdain

“The thing I love about Rome is that it has so many layers. In it, you can follow anything that interests you: town planning, architecture, churches or culture. It’s a city rich in antiquity and early Christian treasures, and just endlessly fascinating. There’s nowhere else like it.” – Claire Tomalin

“She had always been fond of history, and here [in Rome] was history in the stones of the street and the atoms of the sunshine.” – Henry James

“Rome was a poem pressed into service as a city.” –  Anatole Broyard

“I am a sucker for those old traditional places, and Rome is as good as it gets, particularly when you throw in Italian food.” – Roger Federer

“To my taste, the men in Rome are ridiculously, hurtfully, stupidly beautiful. More beautiful even than Roman women, to be honest. Italian men are beautiful in the same way as French women, which is to say– no detail spared in the quest for perfection. They’re like show poodles. Sometimes they look so good I want to applaud.”  – Elizabeth Gilbert

“Rome, the city of visible history.” – George Eliot

“Rome is not outside me, but inside me…Her feverish sweetness, her tragic countryside, her own beauty and harmony, all these are mine, for my thoughts and my work.” – Amedeo Modigliani

“Rome is everybody’s memory…” – Eleanor Clark

“To Rome, for everything.” – Miguel de Cervantes

“Rome is the city of echoes, the city of illusions, and the city of yearning.” – Giotto di Bondone

“If we could be reborn wherever we chose, how crowded Rome would be, populated by souls who had spent their previous lives longing to inhabit a villa on the Janiculum Hill.” – Francine Prose

 “Methinks I will not die quite happy without having seen something of that Rome of which I have read so much.” – Walter Scott

“When in Italy, you Rome.” – Punny Leone

“Rome is not like any other city. It’s a big museum, a living room that shall be crossed on one’s toes.” – Alberto Sordi

“Rome will exist as long as the Coliseum does; when the Coliseum falls, so will Rome; when Rome falls, so will the world.” – Venerable Bede

“Rome has grown since its humble beginnings that it is now overwhelmed by its own greatness.” – Livy

Incredible quotes about Rome

“Rome seems a comfort to those with the ambitious soul of an Artist or a Conqueror.” – Pietros Maneos

“Rome lifts you up but won’t let you settle down – it turns you into a bird without a nest.” – Glenn Haybittle

“It was Rome. The whole city a museum.” – Darnell Lamont Walker

“Rome – the city of visible history, where the past of a whole hemisphere seems moving in a funeral procession with strange ancestral images and trophies gathered from afar.” – George Eliot

“Rome has not seen a modern building in more than half a century. It is a city frozen in time.” – Richard Meier

“For someone who has never seen Rome, it is hard to believe how beautiful life can be.” – Unknown

“Rome holds my psyche in balance. Whenever I’m there, it’s like a holiday.” – Giambattista Valli

“Rome knew love, better than I ever could, so I let the city take her hand, and followed close behind, picking up the pieces of her melting heart.” – Atticus

“Rome was a poem pressed into service as a city.” – Anatole Broyard

“When in Rome, live as the Romans do; when elsewhere, live as they live elsewhere.” – Saint Ambrose

“In the evening we arrived at the Coliseum when it was already twilight. When one looks at it, everything else seems small. It is so huge that one cannot keep the image of it in mind; it is remembered as smaller, and when one goes back there it seems larger again.” – Johann Wolfgang von Goethe

Also Read: Rome bucket list experiences

“Venice, it’s temples and palaces did seem like fabrics of enchantment piled to heaven.” – Percy Bysshe Shelley

“Venetians feel affection and loyalty to their city, rather than to the Italian state.” – Donna Leon

“Venice never quite seems real, but rather an ornate film set suspended on the water.” – Frida Giannini

“Venice is eternity itself.” – Joseph Brodsky

“Everything in Venice is just a little bit creepy, as much as it’s beautiful.” – Christopher Moore

“It’s so easy for me to get caught up in the feeling of a city like Venice, where everything is just beautiful color and gorgeous buildings that are so peaceful. You can roam around and get lost in the labyrinth.” – Nanette Lepore

“When writers for adults contemplate Venice, they behold decay, dereliction and death. Thomas Mann, Daphne du Maurier, L. P. Hartley and Salley Vickers have all dispatched hapless protagonists to Italy, where they see Venice – and die.” –  Jan Mark

“If I could live in one city and do every single thing I do there, I would choose Venice. You can’t turn your head without seeing something amazing.” – Nile Rodgers

“Venice is the perfect place for a phase of art to die. No other city on earth embraces entropy quite like this magical floating mall.” – Jerry Saltz

“All of Venice is tattered, resewn, achingly lovely, and like an enchantress, she disarms me, making off with the very breath of me.”  – Marlena de Blasi

“When I went to Venice my dream became my address.” – Marcel Proust

“All the cities in the world are, more or less, similar to one another. Venice is like no other.” – Carlo Goldoni

“If you read a lot, nothing is as great as you’ve imagined. Venice is – Venice is better.” – Fran Lebowitz

“A realist, in Venice, would become a romantic by mere faithfulness to what he saw before him.” – Arthur Symons

 “When I seek another word for ‘music,’ I never find any other word than ‘Venice’.” – Friedrich Nietzsche

“Venice, half woman, half fish, is a siren dissolving into a marsh of the Adriatic.” – Jean Cocteau

“If I could rename love, I’d call it VENEZIA.” – Conny Cernik

More inspirational quotes about Venice

“This was Venice, the flattering and suspect beauty of this city, half fairy tale and half tourist trap, in whose insalubrious air the arts once rankly and voluptuously blossomed, where composers have been inspired to lulling tones of somniferous eroticism.” – Thomas Mann

 “All of Venice is tattered, resewn, achingly lovely, and like an enchantress, she disarms me, making off with the very breath of me.” – Marlena De Blasi

“Paris is an ideal place to become informed, while Venice is a place to think and write.” – Pontus Hulten

“To build a city where it is impossible to build a city is madness in itself, but to build there one of the most elegant and grandest of cities is the madness of genius.” – Alexander Herzen

 “Venice, it’s temples and palaces did seem like fabrics of enchantment piled to heaven.” – Percy Bysshe Shelley

“The surface of Venice is constantly metamorphosing and painting Venice is almost like being a restorer, peeling off the layers to find the picture after picture underneath.” – Arbit Blatas

“Venice is incredible. Although you may have seen it in pictures, you can’t grasp how beautiful it is until you visit.” – Gino D’Acampo

“Nothing ever seems straightforward in Venice, least of all its romances.” – Roger Ebert

“Venice, the most touristy place in the world, is still just completely magic to me.” – Frances Mayes

How to spend 2 days in Venice, Italy

Best instagram spots in venice, italy.

“They say that when Judgement day comes, the people of Amalfi will have no change in life, for they are already living in paradise…” – Melissa Hill

“There was a magical timelessness to Capri, a special atmosphere, and a sense of history.” – Kitty Pilgrim

“If bliss could be a color, today would be Amalfi Blue” – Lisa Fantino

“Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.” – John Steinbeck

“Put a compass to paper and trace a circle. Then tell me which other country has such a concentration of places like Amalfi, Naples, Ischia, Procida, Sorrento, Positano, Pompeii, and Capri.” – Diego Della Valle

My favourite thing is Spaghetti with white clam sauce anywhere on the Amalfi Coast or the Tuscan Coast. – Todd English

Also Read: Things to do in Positano, Italy

Italy Quotes about Naples

Vedi Napoli e Poi Muori – See Naples and then you can die | Johann Wolfgang von Goethe

You cannot say, because I am from Naples so I like the mixture of drama and comedy all together | Sophia Loren

“As far as I can see, Italy, for fifteen hundred years, has turned all her energies, all her finances, and all her industry to the building up of a vast array of wonderful church edifices, and starving half her citizens to accomplish it. She is today one vast museum of magnificence and misery. All the churches in an ordinary American city put together could hardly buy the jewelled frippery in one of her hundred cathedrals. And for every beggar in America, Italy can show a hundred – and rags and vermin to match. It is the wretchedest, princeliest land on earth.

Look at the grande Duomo of Florence – a vast pile that has been sapping the purses of her citizens for five hundred years, and is not nearly finished yet. Like all other men,

I fell down and worshipped it, but when the filthy beggars swarmed around me the contrast was too striking, too suggestive, and I said. “Oh, sons of classic Italy, is the spirit of enterprise, of self-reliance, of noble endeavour, utterly dead within ye? Curse your indolent worthlessness, why don’t you rob your church?” – Mark Twain

“Traveling is the ruin of all happiness! There’s no looking at a building after seeing Italy” – Frances Burney

“There is something about giving everything to your profession. In Italian, an obsession is not necessarily negative. It’s the art of putting all your energy into one thing; it’s the art of transforming even what you eat for lunch into architecture.” – Renzo Piano

“Every one of my buildings begins with an Italian journey.” – Alvar Aalto

“The Italians have long known what makes a livable town or city.” – Norman Foster

“The trouble with eating Italian food is that five or six days later you’re hungry again.” – George Miller

“I spent a college semester in a small town in Italy – and that is where I truly tasted food for the first time.” – Alton Brown

“Like most of Italy, Neapolitans like their food, and there are restaurants everywhere. But to make like a true Neapolitan, grab a pizza from a street vendor and eat it there and then. We tried a pizza that’s folded over four times to make it nice and portable, then you eat it straight out of paper, like fish and chips.” – Paul Hollywood

“As they say in Italy, Italians were eating with a knife and fork when the French were still eating each other. The Medici family had to bring their Tuscan cooks up there so they could make something edible.” – Mario Batali

“It’s in the nature of Italians to live life with a positive tone and to celebrate the invitations that come along in life. Italian food is so conducive to all of that.” – Lidia Bastianich

“Italy will always have the best food.” – Diane von Furstenberg

“If your mother cooks Italian food, why should you go to a restaurant?” – Martin Scorsese

“The commonplace about Italian cooking is that it’s very simple; in practice, the simplicity needs to be learned, and the best way to learn it is to go to Italy and see it firsthand.” – Bill Buford

“I once went to Alba, Italy, during their white truffle festival, and I was like, ‘Just leave me here!’” – Amber Valletta

“Life is too short. If we’re in Italy, have pizza and pasta. But not every day.” – Harley Pasternak

“We always ate with gusto…It would have offended the cook if we had nibbled or picked…Our mothers and zie [aunties] didn’t inquire as to the states of our bellies; they just put the food on our plates.

‘You only ask sick people if they’re hungry,’ my mother said. ‘Everyone else must eat, eat!’

Great Italy Quotes about Food

But when Italians say ‘Mangia! Mangia!’ they’re not just talking about food. They’re trying to get you to stay with them, to sit by them at the table for as long as possible. The meals that my family ate together- the many courses, the time in between at the table or on the mountain by the sea, the hours spent talking loudly and passionately and unyieldingly and laughing hysterically the way Neapolitans do- were designed to prolong our time together; the food was, of course, meant to nourish us, but it was also meant to satisfy, in some deeper way, our endless hunger for one another.”  – Sergio Esposito

“So… Italian gelato. Take the deliciousness of a regular ice-cream cone, times it by a million, then sprinkle it with crushed-up unicorn horns.” – Jenna Evans Welch 

“I’m definitely looking forward to the day when I stop working – if I ever stop working. I like the idea of keeling over in my tomato vines in Sardinia or northern Italy.” – Anthony Bourdain

“There’s nothing more romantic than Italian food.” – Elisha Cuthbert

“Life is a combination of magic and pasta.” – Federico Fellini

“Italian food is seasonal. It is simple. It is nutritionally sound. It is flavorful. It is colorful. It’s all the things that make for a good eating experience, and it’s good for you.” – Lidia Bastianich

 “Polenta is to northern Italy what bread is to Tuscany, what pasta is to Emilia-Romagna and what rice is to the Veneto: easy to make, hungry to absorb other flavors, and hugely versatile.” – Yotam Ottolenghi

“I love the simplicity, the ingredients, the culture, the history, and the seasonality of Italian cuisine. In Italy, people do not travel. They cook the way grandma did, using fresh ingredients and what is available in season.” – Anne Burrell

 “Italian food really reflects the people. It reflects like a prism that fragments into regions.” – Lidia Bastianich

“Italian cuisine is the most famous and beloved cuisine in the world for a reason. Accessible, comforting, seemingly simple but endlessly delicious, it never disappoints, just as it seems to never change.” – Matt Goulding

“In Italy, food is an expression of love. It is how you show those around you that you care for them. Having a love for food means you also have a love for those you are preparing it for and for yourself.” – Joe Bastianich

“You may have the universe if I may have Italy” – Giuseppe Verdi

“Italian culture is so deeply soaked in an appreciation of the good things in life.” –  Mariska Hargitay

“The Creator made Italy from designs by Michelangelo.” – Mark Twain

“A man who has not been in Italy, is always conscious of an inferiority.” – Samuel Johnson

“One doesn’t come to Italy for niceness,” was the retort; “one comes for life. Buon giorno! Buon giorno!” – E.M. Forster

“I’m a pretty calm person. That came from living in Italy for a long time. Nothing works, nothing is on time. You have to learn to deal with it.” – Tom Ford

“I couldn’t settle in Italy – it was like living in a foreign country.” – Ian Rush

“There is in the DNA of the Italians a bit of madness, which in the overwhelming majority of cases is positive. It is genius. It is talent. It’s the masterpieces of art. It’s the food, fashion, everything that makes Italy great in the world.” –  Matteo Renzi

“Wasting time is something that people do or feel all over the world, not just in Italy.” – Paolo Sorrentino

“Italians know that what matters is style, not fashion. Italian style does not have social or age boundaries.” – Stefano Gabbana

“All of my youth growing up in my Italian family was focused around the table. That’s where I learned about love.” – Leo Buscaglia

Most Famous Landmarks in Italy

Special quotes about italy.

“First of all, let’s get one thing straight. Your Italy and our Italia are not the same thing. Italy is a soft drug peddled in predictable packages, such as hills in the sunset, olive groves, lemon trees, white wine, and raven-haired girls. Italia, on the other hand, is a maze. It’s alluring, but complicated. It’s the kind of place that can have you fuming and then purring in the space of a hundred meters, or in the course of ten minutes. Italy is the only workshop in the world that can turn out both Botticellis and Berlusconis.” – Beppe Severgnini, La Bella Figura: A Field Guide to the Italian Mind

“In Italy there’s perhaps a little less space than in Spain, but there’s certainly as much sunshine.” – Carlo Rubbia

“Love and understand the Italians, for the people are more marvellous than the land.” – E. M. Forster

“Watching Italians eat (especially men, I have to say) is a form of tourism the books don’t tell you about. They close their eyes, raise their eyebrows into accent marks, and make sounds of acute appreciation. It’s fairly sexy. Of course, I don’t know how these men behave at home if they help with the cooking or are vain and boorish and mistreat their wives. I realized Mediterranean cultures have their issues. Fine, don’t burst my bubble. I didn’t want to marry these guys, I just wanted to watch.” – Barbara Kingsolver

“I don’t like being called ‘macho.’ Macho basically means stupid and a real Italian man is not macho, he’s smart. That’s smart in both senses: elegant and clever.” – Andrea Bocelli

“You may have the universe if I may have Italy” – Giuseppe Verdi

“For us to go to Italy and to penetrate into Italy is like a most fascinating act of self-discovery” – D.H Lawrence

“Venice is like eating an entire box of chocolate liqueurs in one go” – Truman Capote

“A man who has not been in Italy is always conscious of an inferiority” – Samuel Johnson

“Even now I miss Italy dearly, I dream about it every night” – Elia Hiltunen

“ I found Rome a city of bricks and left it a city of Marble” – Augustus 

“The name of Italy has magic in its very syllables” – Mary Shelley

“Rome the city of visible history” – George Eliot

“The Italians have long known what makes a livable town or city” – Norman Foster

“In America, one must be something, but in Italy, one can simply be” – Pietros Maneos 

Also Read: Couple travel quotes for Instagram

”The trouble with eating Italian food is that five or six days later you’re hunt again” – George Miller

”Ubriaco come una scimmia” – “Drunk as a monkey” – TypicalItalian saying

”It’s easy to understands why the most beautiful poems about England in the spring were written by poets living in Italy at the time” – Philip Dunne

”If countries were people, England and France would be only men. Italy would be dead. Compared with them, America is in its 20s. – William

”In Italy, even the policemenists look like they’ve just come off a catwalk. One I found, standing on a rostrum in the middle of a Roman square, was immaculate, as was his routine. Each wave of the hand, each toot, of the whistle and each twist of the body was pans people perfect. Never mind that the traffic was completely ignoring him, he looked good, and that’s what mattered. Looking good in Italy is even more important than looking where you’re going.” – Jeremy Clarkson

”As they say in Italy, Italians were eating with a knife and fork when the French were still eating each other. The Medici family had to bring their Tuscan cooks up there so they could make something edible. “ – Mario Batali 

”When in Italy, carbs are no longer a sin”

”There is something majestic in the bad taste of Italy” – E. M. Forster

”Everything in Venice is just a little bit creepy, as much as it’s beautiful.” – Christopher moore

”In Italy they take cheap cloth and make it look expensive, but I take expensive cloth and make it look cheap. They just don’t understand.” – Vivienne Westwood

”When I was in Italy, I leant a word – It’s ”Tutti” with double T, which in Italian means ”Everybody”. So that’s the lesson, isn’t it? When you set out in the world to help yourself, sometimes you end up helping tutti” – Eat, Pray, Love

”See Venice and die”, is what they say? Or is it Rome?” – T he talented Mr. Ripley

”Italians have a little joke, that the world is so hard a man must have two fathers to look after him, and that’s why they have godfathers” – The Godfather

”Rome. I will cherish my visit here in memory as long as I live” – Roman Holiday

”Rome is but a wilderness of tigers” – Titus

”Two households, both alike in dignity, in fair Verona, where we lay our scene, from ancient grudge break to new mutiny, where civil blood make civil hands unclean” – Romeo & Juliet

”Buongiorno Principessa!” – Life is beautiful

”Marcus Aurelius: What is Rome, Maximus? Maximus: I’ve seen much of the rest of the world. It is brutal and cruel and dark, Rome is the Light.” – Gladiator

”You know what I’ve been told? Italian men respect their wives. They spoil their mistresses. But the only women they love are their mothers.” – In love and war

Looking for some quotes in Italian for Instagram? This is the right place, the language of love, often taken as one of the most sensual in the world, can express your feelings like no others. We have tailored some Italian Sayings with translation of the meaning, these are our favourite ready captions for Instagram in Italian.

• Un giorno senza un sorriso è un giorno perso – A day without laughter is a day wasted | Charlie Chaplin
• Tutto quello che vedi, lo devo alla pasta – Everything you see, I owe to pasta | Sophia Loren
• La vita è una combinazione di magia e pasta – Life is a combination of magic and pasta | Federico Fellini
• Mangia che ti passa – Eat and you’ll feel better | Italian proverb
• Anni e bicchieri di vino non si contano mai – Age and wine glasses should never be counted | Italian proverb

Sayings and common proverbs in Italian. Everyone knows that Italians have their own way to say things, and most of that is through gestures, facial expressions and weird ways to let you understand the meaning.

Check those Italian Proverbs you must know while visiting the bel paese of Dolce Vita. Get intrigued by Italian facts coming from traditions coming from the transmission of generations.

Il lupo perde il pelo ma non il vizio – Bad habits die hard Chi dorme non piglia pesci – Who sleep, doesn’t gain anything Ride bene chi ride ultimo – Who laughs last, laughs best Il buongiorno si vede dal mattino – A good day starts from the morning Non fare domani quello che puoi fare oggi – Don’t postpone to tomorrow what you can do today

Hi travellers! Welcome to Italian Trip Abroad, an award-winning travel blog that guides you to the best destinations in Italy and around the world. From secret places to well-known popular destinations through inspiring stories. We love to offer deep guides with the use of photos and videos.  Read our story and how we got here!

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Meet the Authors: Toti and Ale

We're Toti and Ale, avid travellers, award-winning writers, and photographers  living life one stamp at a time. We have been in more than 35 countries, hand in hand, offering inspiring guides on Italian Trip Abroad and other award-winning travel blogs. We are London-based, but we travel the world as Digital Nomads with a purpose: to help you travel more and better in a sustainable way . You can find us here, offering tips for backpackers, itineraries or guides to cross Italy and get on the most insane adventures. Join us as we explore off-the-beaten-path destinations, savour the beauty of slow travel, and make a positive impact on the places we visit.

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10 Best Quotes about Italy to Inspire You to live La Dolce Vita

There are days when everything seems exactly as they should be – and then there are other days when you need some quotes about Italy for bit of a pick-me-up.

Italy has inspired thinkers, artists and writers for centuries. From the architectural to the culture, there is plenty to talk about when it comes to Italy.

If you are looking for a bit of motivation to finally plan your trip (or move!) to the bel paese, here are the 10 best quotes about Italy:

Italy is a dream that keeps returning for the rest of your life. -Anna Akhmatova, poet

Traveling is the ruin of all happiness! There’s no looking at a building after seeing Italy. -Fanny Burney, novelist

Open my heart and you will see, Graved inside of it, “Italy”. -Robert Browning, poet and playwright

You may have the universe if I may have Italy. -Giuseppe Verdi, composer

The Creator made Italy from designs by Michaelangelo. -Mark Twain, author and humorist

What is the fatal charm of Italy? What do we find there that can be found nowhere else? I believe it is a certain permission to be human, which other places, other countries, lost long ago. – Erica Jong, writer

A man who has not been in Italy, is always conscious of an inferiority, from his not having seen what it is expected a man should see. -Samuel Johnson, writer and poet

Italy, and the spring and first love all together should suffice to make the gloomiest person happy. – Bertrand Russell, philosopher

How beautiful is sunset, when the glow of Heaven descends upon a land like thee, Thou Paradise of exiles, Italy! -Percy Bysshe Shelley, poet

Even now i miss italy dearly, i dream about it every night. – eila hiltunen, sculptor.

Are there any other quotes about Italy that you absolutely adore?

And if you are looking for even more words to inspire, try these quotes about Rome and quotes about Italian food .

Natalie is a food and travel writer who has been living in Rome full time since 2010. She is the founder and editor of this blog and prefers all of her days to include coffee, gelato, and wine.

3 thoughts on “ 10 Best Quotes about Italy to Inspire You to live La Dolce Vita ”

Ahh it’s all so true! I’m in Milan at the moment but we’re heading back to London tomorrow and I just don’t wanna leave xxx Lucy @ La Lingua | Life, Travel, Italy

My favorite quote is one you posted some time ago from a famous artist “Rome is the centre of the Universe, and Piazza di Spagna is the centre of Rome. Therefore my wife and I live in the centre of the centre of the Universe.” I have tried to scroll through your posts to find it, but its my absolute favorite.

I love that one! It was Giorgio De Chirico who said that and the post on his house museum is here .

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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Tourism Taglines of Every Country In The World

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What is the first thing that comes to your mind when you think of a holiday destination?

It may be its scenery, its culture or so on but I can say that there are some tourism slogans that reflect the true essence of a place where some may be amusing, some can leave a broad grin on your face or some, a wistful one.

We all know that every country in the world hires its own advertising agency to come up with some fancy tourism slogans to attract tourists from not only within the country but from all over the world.

And in fact, these slogans have so far done a good job of sweeping the imperfections under the carpet while painting a dreamy picture of them to the outsiders.

For example – I really like the tourism slogan of Norway which is “Powered by Nature”.

Now , I have tried to bring “Tourism Slogans of Every Country In The World” to one place that’s also continent wise which will be easy for you to find out.

So, take a look at these tourism slogans from different countries in the world.

Here are the Tourism Taglines of Every Country In The World Continent Wise.

 *AFRICAN COUNTRIES*

Surrounded by water from all directions, Africa is a continent with clearly defined borders. In the north it is separated from Europe by the Mediterranean Sea, in the northeast, is separated from Asia by the Suez Canal and farther by the Red Sea. From the east and southeast, it is surrounded by the Indian Ocean, from the west by the Atlantic Ocean.

Colorful Morocco is in the first place among the most popular travel spots in this part of the world, the second place belongs to South Africa , followed by Egypt and Tunisia .

Here are the African Countries With Their Tourism Taglines: 

 *ASIAN COUNTRIES*

Being the biggest continent in the world, Asia occupies the eastern part of the single Eurasian landmass. Surrounded by the Arctic Ocean from the north, by the Pacific Ocean from the east, and by the Indian Ocean from the south, it is separated from Africa by Suez Canal.

The Mediterranean Sea and the Black Sea separate Asia from Europe, farther the overland border runs through the Caucasus Mountains, the Caspian Sea, the Ural River, and the Ural Mountains.

The most visited tourist country in this region is China as a huge cultural center, followed by no less popular destinations like India , Thailand , Malaysia, and  Turkey .

Here are the Asian Countries With Their Tourism Taglines: 

*AUSTRALIA & OCEANIA COUNTRIES*

The smallest continent in the world, called Australia and Oceania , is surrounded by the Indian, Southern, and Pacific Oceans.

It includes the entire Australian mainland, such big islands as New Zealand, Tasmania, New Guinea (only its eastern half), and many thousands of tiny, tropical islands of Melanesia, Micronesia, and Polynesia regions, scattered throughout the South Pacific.

The most visited tourist destinations in this part of the world are the Australian cities of Sydney and Melbourne , the famous beach resorts of the Gold Coast. The best natural attraction is the Great Barrier Reef, and popular island holiday destinations are Fiji and Bora Bora .

Here are the Australia & Oceania Countries With Their Tourism Taglines:

*EUROPEAN COUNTRIES*

Europe is a unique continent, which is not surrounded by water from all directions and has an overland border with neighboring Asia.

Physiographically, it occupies the northwestern part of the large landmass known as Eurasia and surrounded from the north by the Arctic Ocean, from the west by the Atlantic Ocean, from the south by the Mediterranean Sea, and from the southeast by the Black Sea.

The most visited travel destination in this part of the world is France with its capital Paris as the best place of interest, followed by Spain , Italy , the United Kingdom , and Germany .

Here are the European Countries With Their Tourism Taglines:

*NORTH AMERICAN COUNTRIES*

Occupying the northern part of the large supercontinent known as the Americas or New World, North America is surrounded by the Arctic Ocean from the north and by the Atlantic Ocean from the east, by the Pacific Ocean from the west and south.

It has an overland border with the South American continent, which runs along the state boundary between Panama and Colombia.

Among the most visited North American countries the number one is the USA , where New York City is considered the most attractive landmark for travelers, further followed by Mexico and Canada .

Here are the North American Countries With Their Tourism Taglines: 

*SOUTH AMERICAN COUNTRIES*

This continent occupies the entire southern part of the supercontinent of the Americas, that’s why is called South America .

It is surrounded by the Pacific Ocean from the west, by the Atlantic Ocean from the east and north, by the Caribbean Sea from the northwest, and connected with North America in the northeast part. An overland border between two continents stretches along the Panama-Colombian state boundary.

As for travel, the most visited among the South American countries are Brazil , Argentina , and Peru , the last one is the home of the region’s most famous tourist attraction Machu Picchu , the mysterious city of the Incas.

Here are the South American Countries With Their Tourism Taglines: 

( Note:  Russia, Kazakhstan, Azerbaijan, Georgia, and Turkey are on both continents which are transcontinental countries, partially located in both Europe and Asia called Eurasia that why I have mentioned these countries in both continents Asia and Europe. Armenia and Cyprus politically are considered European countries, though geographically they are located in the West Asia territory.)

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Venus the Influencer? An Italian Tourism Campaign Prompts Backlash.

An initiative featuring a computerized version of Botticelli’s Venus aims to bolster tourism, but it has been roundly mocked in Italy for using stereotypes about the country.

By Elisabetta Povoledo

Reporting from Rome

If Italy’s tourism ministry hoped to make waves with a new marketing campaign promoting the country’s many wonders, it certainly hit the mark, though not, perhaps, in the way the government had imagined.

Presented last week, the “Open to Meraviglia” campaign — which uses the Italian word for “wonder” — quickly stumbled.

A computerized version of Botticelli’s Venus branded as a “virtual influencer” immediately boomeranged into a meme-fest on social media as critics said it played off stereotypes about Italy. A sharp-eyed observer noticed that the winery featured in a video explaining the campaign was actually in Slovenia, Italy’s neighbor to the northeast.

And a marketing company snapped up the domain name of the campaign when it noticed that it had not been registered. “Marketing is a serious thing,” the company, Marketing Toys, wrote on the newly registered website.

Even some members of the government were perplexed by the campaign, which was produced with the national tourism agency ENIT.

The deputy culture minister, Vittorio Sgarbi, said he was baffled by its slogan, given that Prime Minister Giorgia Meloni’s party, Brothers of Italy, recently proposed legislation that would fine Italians who use foreign words in official communication.

“Why use ‘Open to Meraviglia,’” Mr. Sgarbi told the news agency ANSA. “It would have been enough to write: ‘Italia Meraviglia.’”

The Italian government spent 9 million euros, almost $10 million, on the new yearlong global campaign, which aims to bolster tourism to Italy, a sector still recovering from the disastrous downturn in travel largely caused by the coronavirus pandemic. After a considerable uptick in 2022, tourism experts have expressed optimism that the current season could break records.

Armando Testa group , the advertising agency that conceived the tourism campaign, characterized the figure of Venus from Botticelli’s “The Birth of Venus” housed in the Uffizi Gallery in Florence as “one of the best-known women in the world” and a good way to represent Italy.

“Venus is back as an allegory of rebirth and renewal,” read a blurb on the company’s website.

But some critics complained that turning the Renaissance icon into a modern-day influencer played into old stereotypes about Italy.

“Botticelli’s Venus transformed into Barbie,” sniffed one commentator , while another dismissed the campaign as a mishmash of predictable clichés “where the only thing missing is the mandolin, which, as is well known, every true Italian” strums after eating their pizza. (The campaign featured Venus as a hip fashionista, snapping selfies in Venice’s St. Mark’s Square, munching on pizza on Lake Como and posing in front of the Colosseum with a bicycle.)

Undaunted by the criticism, Daniela Santanchè, the tourism minister, said she stood by the campaign, which officially begins in May. “One of the objectives of this international campaign is to reach out to young people, so we used the instruments and language close to them,” she said in a radio interview.

The campaign was also mocked when it was discovered that the German version of the website had been too literal in some translations — rendering the city of Brindisi as “Toast” (in Italian a “brindisi” is a celebratory toast when drinking), among other errors. The German version has been taken down.

The footage of the vineyard in Slovenia had many Italians scratching their heads, especially given the importance of Italian wine to national identity.

“I don’t want to just mock the Ministry of Tourism” because using stock photographs or video is normal — “everybody does it, so it’s not a problem,” said Massimiliano Milic, a Trieste-based filmmaker. “But at least just double check what you’re using.” Mr. Milic noticed the similarities between the sun-kissed patio in the video and a vineyard he knew in Slovenia just across the border from Italy and posted his findings online. The images came from a stock portal website, and were not obviously identified as being shot in Slovenia, he said.

“It’s an error that can happen,” he said. But in the case of “an official video, made for the Italian government, for the ministry of tourism, I just don’t know how it’s possible,” or why the agency had not fact-checked properly, let alone not shot original footage, he added.

Some critics noted that Italy’s national tourism campaigns had a history of falling flat. That includes a homespun 2007 campaign featuring an Italian minister inviting tourists to “ Please visit our country,” the 2010 “ Magic Italy ” campaign voiced over by former Prime Minister Silvio Berlusconi, and the more recent verybello.it digital platform to promote the 2015 Milan Expo, which was mocked when it was first introduced for being available only in Italian and for leaving Sicily off its map.

But the creators of the Venus campaign are finding solace in the saying “there is no such thing as bad publicity.”

On Thursday, the Armando Testa group took out a full-page ad in the Milan daily Corriere della Sera with the (ungrammatical) headline “Open to GRAZIE” to note that in the days since it had been presented, the campaign had “broken the wall of indifference and given life to a lively cultural debate.”

Venus was grateful, too, the ad agency wrote. “It was 500 years since she’d been so talked about. If this isn’t a wonder.”

Elisabetta Povoledo is a reporter based in Rome and has been writing about Italy for more than three decades. More about Elisabetta Povoledo

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Italian National Tourism Board

The project

The Italian National Tourism Board launches a bold new campaign, encouraging travellers to ‘Make IT Real’

The Italian National Tourism Board (INTB) is the premiere voice for Italian travel, with extensive global influence and an especially large presence in Australia and New Zealand.

With international borders finally opening up after lengthy lockdowns and a general hunger for travel beyond Australia’s borders, the INTB came to SBM in need of something far greater than just a marketing campaign. They were looking for a solid, innovative idea that would engage their audience and bring international tourism out of its pandemic slump.

The solution

The SBM solution was a multi-faceted campaign that would take user-generated content to the next level.

Themed around the tagline of ‘Make IT Real’ and the concept of ‘Italy is better in Italy’, the campaign would use video and photography to compare (sometimes disappointing) local Italian experiences with those in the real Italy. This would not only showcase Italy’s incredible beauty and culture, but also remind audiences that Italy is a part of their everyday lives, from food to F1.

The Make IT Real microsite would allow users to automatically generate their own ‘Make IT Real’ moments, taking their video and adding a ‘real’ Italian segment that could then be shared across social media.

The bold campaign- launched in early November- was picked up by several major news outlets, with special note given to the innovation of the Make IT Real microsite and the dedication to reviving international travel.

The Italian National Tourism Board was extremely impressed with the concept and assets, resulting in discussions to take Make IT Real beyond Australia and New zealand to a global audience.

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Words And Phrases You Should Know Before Your Trip To Italy

Italy has so much to offer — sunshine, rich history, delicious food — that it's no wonder millions of people visit every year. Since 2015, nearly 100 million international tourists have chosen Italy as their go-to vacation spot each year. Before the pandemic brought everything to a halt, Statista reports that a whopping 96.2 million visited the country in 2019 — and now, the industry is booming again.

Whether you're dreaming of planning your first-ever visit or a return visit to Italy, you'll want to keep some essential tips in mind. For one,  Rick Steves' Europe  recommends May, June, September, and October as the best months to go. Also, remember that you'll need to choose where you go wisely. Italy is a big country and major sites are spread out, so it's not possible to see everything during a two-week holiday. However, with some clever planning and help from a reliable source like Frommer's, you can hit a slew of locations in just 14 days. Just a few top-rated cities, per U.S. News , include Rome, Florence, Venice, and Cinque Terre.

Before you go, you'll want to familiarize yourself with some keywords and phrases. While you shouldn't have any trouble communicating in Italy's biggest tourist spots, having some Italian phrases handy will always win you brownie points with locals, and it will be helpful if you venture off the beaten path.

Essential Italian greetings

Before you can start showing off your best Italian phrases on your next vacation, you'll want to master a few common greetings. Any good conversation will start with a warm, friendly ac. The first essential word you'll likely use most often with anyone you meet is "ciao." Used interchangeably as an informal way to say both "hello" and "goodbye," per Vocabulary.com , it is sure to win some instant brownie points from locals, even if the rest of your conversation slips into English. If you're looking for a more formal way of bidding farewell, you'll want to opt for "arrivederci."

Some other key greetings to know are based on the time of day, namely, "buongiorno" for "good morning," "buonasera" for "good evening," and "buonanotte" for "goodnight." However, you'll generally only use the latter if you are actually going to bed.

Once you greet a person, you can then jump into asking them how they're doing ("Come sta?" )  and respond to the same question with "bene " ("well") or male ("bad"). You can also ask for the person's name, "Come si chiama?" , or tell them yours, "Mi chiamo [name]," per TripSavvy .

Italian basics to always keep in mind

To really impress the folks you meet and ensure a smoother experience abroad, you'll want to go beyond greetings and have some additional essential phrases at the ready. Per TripSavvy , it's key to know some basic vocabulary, including: please ("per favore"), thank you ("grazie"), you're welcome ("prego"), yes ("sì"), and no ("no"). There are also the five Ws : who? ("chi?"), what? "che?"), where? ("dove?"), when? ("quando?"), and why? ("perché?")

If you're not sure you want to try any more Italian than that, TripSavvy recommends being totally honest and admitting you don't speak Italian ("non parlo Italiano") and asking the person you're talking to if they speak English ("parla inglese?") If you don't understand something, you can say "non capisco" and apologize by saying sorry ("mi dispiace"). Italian for Dummies  also recommends remembering "scusi, un informazione, per favore," meaning "excuse me, I need some information, please," as well as "permesso," which means "excuse me" — which will come in handy when you're maneuvering through a crowd.

Italian words to help you at a restaurant or bar

One of the best parts of visiting Italy is enjoying the local cuisine. Whether you're buying an ice cream or coffee from a local cafe, tucking into delicious dishes in a fancy restaurant, or enjoying a drink at a hip bar, a few key phrases will go a long way.

When you first arrive, per ThoughtCo , you can ask for a table for two — "Avete un tavolo per due persone?" — and politely ask if you may see a menu — "Potrei vedere il menù?" TripSavvy also recommends asking your waiter for their recommendation by saying, "Cosa ci consiglia?"

Once you're ready to order, you can say "Vorrei [item you'd like to order]," meaning "I would like." If you need any extra cutlery, you can ask, "Potrei avere..." (meaning "Can I have") and fill in "un coltello" for knife, "un cucchiaio "  for spoon, or " una forchetta? " for fork. Importantly, if you have any dietary restrictions, you'll want to say "sono " or "I am" and tell the waiter you are "vegetariano/a" ("vegetarian"), " intollerante al lattosio " ("lactose intolerant"), or " intollerante al glutine ("gluten intolerant"). Finally, once you've finished, you can compliment your meal by calling it "delizioso" ("delicious"), then ask for the bill by saying, "Il conto, per favore."

Handy Italian phrases for your hotel stay

Whether you're staying in a hotel, bed and breakfast, or Airbnb, you may find yourself in need of some basic words and phrases to make your stay more comfortable. My Italian Lessons breaks down some hotel essentials, starting with the one thing you'll likely want to ask about first: Wi-Fi. To ask if there is Wi-Fi in your hotel and find out the necessary password, you'll want to say, "Cè il Wi-Fi nell'hotel?" and "Qual è la password?" If there's an on-site restaurant and you'd like to have breakfast there, you can find out what time it starts by asking, "A che ora è la colazione?"   Speaking of food, a concierge likely has great restaurant recommendations, which you can request by asking, "Mi può consigliare un buon ristorante?"

Some more handy words, per Life in Italy , are "chiavi" (keys), "ascensore" (elevator), and "servizio in camera" (room service). Before you head out, you can also ask the front desk to give you a map — "Ha una cartina della città?" — or call you a taxi — " Puoi chiamarmi un taxi? "

Directions and transportation essentials in Italian

While your phone or a traditional paper map (remember those?!) may keep you from getting lost — most of the time, at least — it's helpful to know a few basic words pertaining to directions and public transportation. When asking for directions, TripSavvy breaks down the basics, starting with asking where something is by saying "Dov'è [...]." You can supplement that with whatever it is you're trying to find, whether it be "il museo" (museum), "la stazione" (train station), la metro (metro), or fermata d'autobus  (bus stop). When you get your response, you'll want to actually understand it. As ThoughtCo explains, "a destra" means "right" and "a sinistra" is "left." You may also be told something is "vicino" (close) or "lontano" (far).

As for transportation, Babbel notes that you can reference a ticket by calling it "il biglietto" or a timetable as "l'orario." You may also want to ask at what time a train leaves for a particular destination by saying, "A che ora parte il treno per [destination]?" However, perhaps most useful of all is knowing how to ask where the bathroom is. Per Italian for Dummies , you'll say, "Scusi, dov'è il bagno?" (Excuse me, where is the bathroom?)

Italian phrases for a great shopping trip

Another must-do on any trip to Italy is a little retail therapy. Whether you're shopping for fashion, home goods, local art, or food, you're sure to find something you'll love while exploring the country. First things first, you can ask how much something costs by saying, "Quanto costa?," per ThoughtCo . Once you know the price, you can tell the salesperson it's too expensive ("Un po' troppo caro") or that you'll take it ("Lo prendo"). If you're shopping for clothing or jewelry and would like to try something on, you can say, "Vorrei provare questo."

If you're searching for a particular shop, Grand Voyage Italy notes that many specialty retailers have their own names. While "negozio" is the general term for a store, you may want to ask about the local supermarket ("supermercato"), bookstore ("libreria"), pharmacy ("farmacia"), jewelry shop ("gioielleria"), or pastry shop ("pasticceria"). Otherwise, if you're unsure about the name of a specific shop but know the word for what you're looking for, you can always say "negozio di [...]" and fill in the item you'd like to shop for, like cheese ("formaggi") or shoes ("scarpe"), per Thought Co. And, of course, you'll want to end by saying thank you ("grazie").

What to say when you need urgent help in Italy

You hopefully won't need to use any of these words or phrases during your dream Italian getaway, but it's always a good idea to be prepared for both the good and the bad. If, for whatever reason, you do need to ask someone for help urgently, Mondly breaks down the essentials, starting with "Help!" which is "Aiuto! " You can also ask someone if they're able to help you by saying, "Può aiutarmi?"

Alternatively, you may want to specify that you're feeling unwell ("Mi sento male), that you need to see a doctor ("Ho bisogno di un medico"), or simply ask where the nearest hospital is ("Dov'è l'ospedale?"). If you happen to need legal help, you can ask someone to please call the police by saying, "Per favore chiama la polizia," per TripSavvy . Italian for Dummies also suggests mastering how to say emergency — "Emergenza" – and telling a local to call an ambulance: "Chiamate un ambulanza!"

Basic Italian words to keep the conversation going

If you're feeling confident with the basic Italian terms and are ready to try a little more, you can keep the conversation going with these additional words and phrases. One great thing to know is the days of the week. Per Babbel , those are (starting with Monday): "Lunedì, Martedì, Mercoledì, Giovedì, Venerdì, Sabato," and "Domenica."

Another essential for making small talk is weather-related phrases. As Talk in Italian breaks down, you can mention the sun ("sole") or rain ("pioggia") or comment on the temperature by saying it feels hot ("caldo") or cold ("frio"). You may also want to chat about sports and ask if someone plays any ("Pratichi qualche sport?"), whether that be soccer ("calcio"), basketball ("pallacanestro"), or baseball ("baseball"). What's more, you can ask where someone comes from ("Di dove sei?") or describe your own hometown as being a big city ("è una grande città") or a small town ("è un paesino"). 

Last but not least, there's the topic of careers. To find out where someone works, you can ask, "Dove lavori?" or you can ask what they do for a living, "Che lavoro fai?" While some of these topics may be a bit more intermediate, they are a great next step in becoming comfortable with Italian and ready for your dream vacation.

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