ethiopian tourism commission official website

Welcome to Ethiopia, Land of Origins

Ethiopia invites you to discover why it is the origin of so much!  As you explore Ethiopia, you will be put in touch with your own origins…for this is a Land of Origins

Things to do in Ethiopia

Cultural Experiences – Culturally ebullient but not well discovered, every unforgettable undertaking you do in Ethiopia could be labeled as a cultural experience.

Nature Experiences – with its diverse ecological systems laden with a plethora of wildlife Ethiopia is a haven for nature travelers

Outdoor and adventure  – Outdoor and adventure are the eliciting factors that whet the appetite of all travelers to Ethiopia.

Educational Tour –  Immerse yourself in the rich paleontological sites, vibrant way of life, and opulent geological resources of Ethiopia.

Trekking on the peaks of Ethiopia

The majestic highlands of Ethiopia offer some exceptional trekking experiences. The Simien Mountains and Bale Mountains are common favorites, and the Community Trekking trails set up in the Northern part of Ethiopia offer world-class treks while supporting local communities.

The most popular attractions to visit in your lifetime

Aksum – Land of Queen Sheba

The rock hewen churches of Lalibela

Gondar – Camelot of Africa

Harar – The old walled city

Renowned the world over for its decorated tribes, the Omo Valley is a stop on many a tourist route in Ethiopia.

Gheralta Mountains –  The luminous light bathes scattered sharp peaks that rise into the sky out of a sandy, rolling semi-desert.

Salt caravans of the Danakil depression

Embarque em uma jornada emocionante e descubra prêmios incríveis no Cassino Jogo Fortune Tiger. A sorte está ao seu alcance em jogofortunetiger.com.br !

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About Ethiopia

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• Addis Ababa and surroundings
• The North Historic and Simien Mountains
• The Cultural South
• The Marvel of East
• The Afar Triangle
• The coffee route
• National Parks
• World Heritage Sites

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• Culture Experiences
• Nature Experiences
• Outdoor and Adventure
• Learning and Educational Travel

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Frequently asked questions, what is making ethiopia‘s economy grow so rapidly, what are some interesting facts about ethiopia.

• Ethiopia is mentioned in the Bible, the Torah, the Quran, Homer’s Odyssey, and many other ancient books.
• Ethiopia is one of the oldest countries in the world. It officially became a nation in 980 B.C. Ethiopian civilization on the other hand is much older.
• Ethiopia has its own calendar. The Ethiopian Calendar has 13 months, 12 months of 30 days each, and an additional month (it is called Pagumen/ጳጉሜን), at the end of the year, of 5 or 6 days depending on whether the year is a leap year or not.
• Ethiopian New Year is on September 11, when the 13th month (Pagumen/ጳጉሜን) is 5 days or September 12 when the year is a leap year.
• Ethiopia is the founding member of the Africa Union and the United Nations
•  Ethiopia is where Coffee Arabica, the coffee plant originates.
•  Coffee is the top agricultural export for 12 countries, with the livelihood of over 100 million people depending on its production, and it is the world’s second most valuable commodity after petroleum.

What are the reasons for Ethiopia's recent economic growth?

• Greater social stability
• Youthful potential
• Possible privatization of state-owned enterprises
• Promising start-up ecosystem
• Strategic location between Europe and Asia
• Addis Ababa
• Benishangul - Gumuz
• Southern Nations, Nationalities and Peoples

Addis Ababa City Administration

Afar Regional State

Amhara Regional State

Benishangul - Gumuz Regional State

Dire Dawa City Administration

Harari People's National Regional State

Oromia Regional State

Sidama Regional State

Ethiopian Somali National Regional State

SNNP Regional State

Tigray Regional State

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Participate in our forum to disuss with people across the country and have your say in what matters the most, political, regional and governmental issues will be raised and your positive contribution will be of great value.

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Discover Ethiopia

Ethiopia is an ancient country whose unique cultural heritage, rich history and remarkable biodiversity are reflected in a tally of nine UNESCO World Heritage Sites – more than any other country in Africa. Within its borders, you’ll find the world’s fourth-holiest Islamic city, along with the oldest continuously-occupied town south of the Sahara. Compelling antiquities include the medieval rock-hewn churches of Lalibela and Gheralta, palaces and temples dating back 3,000 years, the magnificent 17th century castles of Gondar, and the oldest human fossils unearthed anywhere on the planet. Add to this the beautiful Simien and Bale Mountains, the spectacular volcanic landscapes of the Danakil Depression, and a wealth of mammals and birds found nowhere else in the world, and it’s little wonder that Ethiopia has become the most attractive and popular emergent tourist destination in Africa.

Land of Origins

Ethiopia is the cradle of humanity , where we first walked on two legs.

…It is also the source of the Blue Nile , the great river whose power and fertility nurtured the origin of civilisation itself.

…And it is the origin of one of life’s greatest pleasures – coffee, Ethiopia’s gift to the world .

So come to Ethiopia and be enchanted by her extraordinary past and share in her dynamic present.

Come, and you will discover why Ethiopia is original in so many ways.

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Ethiopia’s national carrier, Ethiopian Airlines, is the fastest growing airline in Africa. In its seven decades of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.

It also offers the continent’s most extensive flight network, with international routings connecting Addis Ababa to more than 90 cities outside Ethiopia, as well as 20 domestic destinations.

Ethiopian Airlines flies daily from Heathrow to Addis Ababa, providing connectivity to 54 destinations on the African continent and more than a total of 98 worldwide.

Your flight to Ethiopia is bookable online , by phone 0800 016 3449 or via travel agencies.

A complete list of airlines that fly to Addis Ababa are listed on the Ethiopian Tourism Organisation website .

All international flights arrive and depart from Bole International Airport on the outskirts of central Addis Ababa.

Ethiopian Airlines operates a daily “Historic Route Service” for tourists connecting Addis Ababa to the historic cities of the northern circuit i.e. Aksum, Bahir Dar, Gondar and Lalibela. Connecting flights also run daily between these northern cities.

There are also domestic flights to several other key centres including Arba Minch, Assosa, Dire Dawa, Gambella, Gondar, Jijiga, Jimma, Mekele and Semera.

An increasingly popular option with tourists is to travel overland with one of many reliable operators in Addis Ababa offering group tours and a range of bespoke 4×4 itineraries.

More remote parts of the country, such as the Danakil Depression and Erta Ale, or the tribal lands of South Omo, can only realistically be visited on an organised 4×4 expedition with a specialist local operator.

Come and take part in Africa’s biggest road race in Ethiopia’s capital Addis Ababa – it is an unforgettable experience.

Celebrated as one of the liveliest and most colourful races in the world, the Great Ethiopian Run is Ethiopia’s biggest street party, with over 40,000 Ethiopians and tourists running, walking and dancing their way along the route, led by Ethiopia’s celebrated international runners.

The hotel supply in Addis Ababa is growing quickly with an increasing number of properties offering international standards including several apartment hotels and branded hotels: Sheraton, Hilton, Radisson Blue, Golden Tulip, Marriott and Ramada. Smaller hotels and cozy guest-houses are also available.

In the main tourist destinations, there is a range of accommodation available including urban hotels as well as smaller properties with local charm and lodges in national parks and other unique locations.

Ethiopia is a safe and reasonably healthy country provided you take a few common-sense precautions. For more information visit the Ethiopian Tourism Organisation

Ensure your inoculations are up to date, mainly if you are traveling out of the capital or you will stay away from the largest hotels. We advise that you talk to your GP, practice nurse or travel health clinic about any immunisations you may need at least two months before travelling. For more information on immunisation, please visit the NHS Fit for Travel website or the TravelHealthPro website.

For the latest advice by country including safety and security, entry requirements, travel warnings and health, please visit the Foreign and Commonwealth Office

There are a number of tour operators worldwide offering a range of trips to Ethiopia encompassing cultural, adventure, trekking and birdwatching packages, among others.

Tour Operators in the UK

• Abercrombie & Kent
• Africa Odyssey
• Brilliant Ethiopia
• cazenove+loyd
• Cox and Kings
• Dragoman Overland Tours
• Ethio Cycling Holidays
• Far and Wild Travel
• Fitzroy Travel
• Gane & Marshall
• Journeys by Design
• Original Travel
• Rainbow Tours
• Real Africa
• Red Savannah
• Saddle Skedaddle Cycling Holidays
• Tadele Travel
• Tim Best Travel
• Tourdust Ltd.
• Travel the Unknown
• Voyages Jules Verne
• Wild Frontiers
• World Expeditions

Tour Operators in Ethiopia

Incoming tour operators in Ethiopia offer a variety of trips covering the main tourism destinations as well as the lesser known and more remote areas of the country. They can operate road and air circuits, and can put together special interest tours, bespoke luxury tours, air charters and helicopter tours.

There are two associations of incoming tour operators:

• Ethiopian Tour Operators Association (ETOA)
• Society of Tour Operators in Addis Ababa (STOA)

Members of these organisations provide services countrywide.

Apply for Tourist Visa

All visitors to Ethiopia, with the exception of nationals from Djibouti and Kenya, are required to apply for a visa. An increasing number of nationals can also get a visa online or on arrival at the airport. Please check before you travel.

Request Tourist Information

No. A certificate of vaccination for yellow fever is no longer mandatory.

The Ethiopian currency is Birr. Changing money is  straightforward in cities and bigger towns.

Although credit cards are accepted in large hotels and lodges, restaurants and shops, you might need cash for smaller establishments and on the roads less travelled.

Ethiopia’s official language is Amharic. English is widely spoken but a few words of Amharic can make you new friends.

If you are bringing professional photographic or video equipment, check with your tour operator or local contact before you travel as special customs regulations may apply. You may also contact the Press Office for further information and advice.

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Ethiopia is like nowhere else on the planet, a beautiful country blessed with a peerless history, fabulous wildlife and some of Africa's most soulful peoples.

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Connecting Lives, Creating Opportunities: Learn More About Ethiopian Tour Operators Association.

ETOA Members

Ethiopian Tour Operators Association (ETOA) is a professional association representing the legally registered tour operators in Ethiopia. Currently, ETOA is composed of more than 285 individual tour and travel agency companies that are actively engaged in providing tour and tour operation related services.

To be the foremost authority driving tourism growth in Ethiopia through strategic partnerships, relentless promotion, and steadfast dedication to the advancement of the industry.

• Fostering collaboration between tour operators, government, and other tourism stakeholders
• Promoting Ethiopia as a unique and compelling tourist destination
• Advocating for policies and initiatives that ensure the sustainable development of tourism
• Providing tour operators with resources, training, and networking opportunities to grow their businesses

Core Values

• Leadership: We strive to be visionary leaders and authoritative voices on Ethiopian tourism.
• Collaboration: We believe fruitful partnerships across sectors are key to advancing tourism.
• Sustainability: We are dedicated to promoting sustainable policies and practices that balance tourism growth with cultural and environmental preservation.
• Service Excellence: We aim to deliver outstanding service and to be highly responsive to the needs of our members and partners.
• Integrity: We conduct all our affairs with honesty, transparency and accountability.

Board of directors

The Ethiopian Tour Operators Association is governed by a Board of Directors elected by its members. The Board is composed of 7 industry leaders who each serve a 2-year term. This group of diverse professionals represents the breadth of the travel industry across Ethiopia. As the elected governing body, the ETOA Board of Directors is responsible for overseeing the strategy, activities, and direction of the association. They provide guidance and leadership to advance ETOA's mission of promoting professional tour operations and unforgettable travel experiences.

Each Board member contributes their expertise and perspective from different sectors of tour operations, from inbound to outbound agencies. Together, they work collaboratively to support ETOA members and uphold world-class standards across the industry. The ETOA Board of Directors exemplifies the association's spirit of cooperation and excellence. Their leadership will be crucial as ETOA continues to drive positive change in tour operations and make Ethiopia a premium travel destination.

Fitsum Gezahegne

Fikreselassie Admassu

Vice President

Bogale Abey

Board Secretary

Molla Miheretu

Board Member

Samerawit Fekadu

Yared Mulugeta

Wubeshet Alemayehu

Ethiopian Tour Operators Association (ETOA) is a professional association representing the legally registered tour operators in Ethiopia. Currently, ETOA is composed of more than 220 individual tour and travel agency companies that are actively engaged in providing tour and tour operation related services.

The ETOA was established in 2003 to make sure its members provide services with high level professionalism and ethics encouraging the highest standard in all aspect of tour operating.

Ato Tegene Hailegiorgis

General Manager

Beza Tilahun

Member's affairs officer

Haregewoyien Gedion

Case Executive and Finance

Adane Aregaw

Airport agent

Selamawit Engidawork

When established in 2003, the Ethiopian Tour Operators Association (ETOA) was founded by ambitious industry leaders seeking to transform travel in their country. They envisioned an organization that would champion professionalism, ethical conduct, and exceptional service among tour operators in Ethiopia. Through ETOA, these pioneering founders aimed to set the highest standards in all facets of tour operations. By bringing tour operators together under a shared code of excellence, they sought to showcase the tremendous potential of travel in Ethiopia. Today, ETOA upholds this spirit of quality, collaboration and advancement. The association remains committed to the vision of its founders - to make Ethiopia a world-class destination by empowering tour operators to deliver unforgettable travel experiences. Thanks to its dedicated founders, ETOA continues to be the leading voice and resource for tour operators across Ethiopia. Their leadership and initiative laid the foundations for the association's ongoing impact.

Fitsum Gezahegne Lakew

CEO,Paradise Ethiopia Travel

Yohannes Assefa Woldegiorgis

Managing Director Red Jackal Tour Operator PLC

Yenealem Getachew

Managing Director Horizon Tour

Yoseph Getenet

Managing Director Ghion Tour & Travel PLC

Atenafu Bezuneh

Managing Director Hadar Tours

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Otc - oromia tourism commission story.

Oromia Tourism Commission (OTC) is a public organization entrusted with the duty and responsibility to spearhead a strategic and successful execution of the Oromia Sustainable Tourism Master Plan in collaboration and coordination’s with public, private, civil society organizations and host communities  in the region and in  partner neighbor regions.

• Transform Oromia tourism into a vibrant, profitable and sustainable industry;
• Market Oromia as top desirable tourist destination;
• Develop tourism destinations to fit the needs and requirements of tourists;
• Support a cooperative relationship between the private sector, the government and host communities with respect to Oromia tourism;
• Provide data/information on Oromia tourism to the private sector, the government and other bodies; and
• Generate resources, establish and manage tourism fund.

Our Mission

Over the coming five years (2021-2025),

1.Grow annually tourism income, export revenues, for the economy by ten fold;

2.Create 500,000 job/employment opportunities for the youth and women; and

3.Contribute annually to 10-15 destinations host communities’ income, livelihood improvement by two fold.

Strategic Objectives

• Forge and sustain resourceful multi-stakeholder collaboration and partnership including with other regions;
• Focus on markets of highest return on investment;
• Tourism products and services value innovation with participation of tourists;
• Create and lead industry in brand relevancy and consistency;
• Create high-yield domestic customers;
• Enhance tourism’s contribution to peace; and
• Respond to changing market dynamics.

DEDICATED TEAM LEADERS OTC Team

Lelisedhugaa, nega wedajo, hantuto galma, derara ketema, getu gelgelu, daniel ajama, muday getachew, amen wakgari, berhanu berga, muleta alem, hickson debele, kemal mohammed, fraol dhuga, ashenafi habte, gadisa dhaba, habte assefa, contact oromia tourism commission, come and visit us, what our tourists say awesome reviews.

Dr Setor Norgbe, Ghana’s Most Beautiful 2022 Beauty Pageant 1st Runner up!

“I had the opportunity to visit the Oromia Regional State in Ethiopia and had an opportunity to experience the Oromo Culture which was breath taking, the people of Oromia State gave me the name Princess Bashatu, which means beautiful, lovely, humble @visitoromia

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Boosting Tourism to Catalyze Ethiopia’s Development

May 20, 2019.

Ethiopia is set to tap into its immense tourism potential in order to become  one of Africa’s top five tourist destinations by 2020 .

The country already boasts  nine UNESCO World Heritage Sites  as well as unspoilt landscapes, diverse and distinctive wildlife including colourful birdlife, and has now established two entities to help it unlock the vast potential of its tourism sector.

Under the leadership of Prime Minister Hailemariam Desalegn the government set up the Ethiopian Tourism Transformation Council and the Ethiopian Tourism Organisation (ETO) to help the country use its tourism potential to boost the country’s economic growth, promote inclusive development and ensure environmental sustainability.

The Ethiopian Tourism Council provides leadership and strategic guidance for the ETO, which will act as the Council’s secretariat and implementing body.

The ETO was officially launched on 1 July 2014 by the  Ministry of Tourism and Culture , with the support of the United Nations Development Programme (UNDP).

“We have a lot of hard work ahead of us but the strategic thinking behind the setup of the Tourism Transformation Council and the Ethiopian Tourism Organisation means that Ethiopia is heading in the right direction,”  said UNDP Resident Representative Eugene Owusu . UNDP is partnering with ETO as a strong advocate of sustainable tourism development in Ethiopia. Mr. Owusu stressed that, “For Ethiopia to fully benefit from its vast tourism potential to support economic growth, to alleviate poverty and to protect the natural heritage, the country needs to prioritize and overcome some fundamental challenges.

ETO will work to address the key challenges within the tourism sector. These include the shortage of skilled manpower in the tourism sector, the limited number of first-class hotels (particularly in major tourist destinations), inadequate investments in destination development, including major national parks and heritage sites. The ETO will also focus on marketing Ethiopia as a top tourism destination by designing strategies and programmes aimed at scaling up tourism product development.

Ethiopia’s Tourism and Culture Minister,   H.E. Amin Abdulkadir   emphasised the importance of partnership, and the need to pull together the government, private sector, and the development partners to support the ETO and help it to transform the tourism sector in Ethiopia. “I hope we can work hand-in-hand to improve the sector and turn Ethiopian into one of the top tourist destination in Africa,” he told guests at the ETO launch ceremony.

UNDP’s support to the ETO is part of its ongoing engagement in transformative initiatives which seek to  catalyse development in Ethiopia. In recent years, UNDP supported the design and establishment of the  Agricultural Transformation Agenc y and the  Ethiopian Commodity Exchange . UNDP will build on these lessons and using its global network ensure that the ETO has access to proven knowledge and technologies in tourism development. UNDP will also partner with various government partners to help the ETO in a number of key areas, including strengthening its leadership and technical and policy advisory capacity. Support will also be provided to the ETO as it develops national plans, boost its implementation capacity for tourism development, improves  tourism marketing, and promotes investments to the sector.

With the introduction of the ETO and Tourism Transformation Council, Ethiopia is well-situated to leverage its enormous tourism potential through cohesive tourism development that creates new jobs and stimulates investments, expand the market for its goods and services, helps diversity the country’s revenue base and bring it closer to its goal of reaching middle income status by 2025.

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Premier calls on Ethiopians to explore, extract & promote the country’s tourism potential

Addis Ababa, October 10, 2023 (FBC) – Prime Minister Abiy Ahmed (PhD) has called upon all Ethiopians to tap into, extract and promote country’s tourism potentials to serve in the interest of positioning Ethiopia as a destination with many splendors.

The Prime Minister said that after launching National Tourism and Hospitality Exhibition earlier today at the Addis Ababa Science Museum.

“Tourism is one of the main pillars for the economic sector, considering we have a rich history, heritage, culture, natural endowments, birds, wildlife and unique events that are marketable,” the Premier said via a social a post published on his social media page.

PM Abiy believes that the National Tourism and Hospitality Exhibition launched today gives visitors an opportunity to see a sample of what makes Ethiopia an ideal destination.

Accordingly, the Prime Minister called upon all Ethiopians “to explore what your country offers; to extract the potential of what you discover; to promote and to serve in the interest of positioning Ethiopia as a destination with many splendors.”

It is noted that the tourism and hospitality exhibition at the Science Museum showcases Ethiopia’s tourism assets and will be open to the public for the next coming weeks as of today.

Deputy PM Temesgen commissioned air tractors to combat locusts, other infestations

Finland aims to deepen partnership with Ethiopia across multiple domains

GCS says Ethiopia building robust macroeconomy

PM Abiy Ahmed extends Eid al-Adha greetings to Ethiopian Muslims

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In-depth: From spotlight to the shadows: Ethiopia’s tourism odyssey hangs in the balance

By Biruk Alemu @Birukalemu21

Addis Abeba –  In the heart of East Africa, Ethiopia unfurls a mosaic of marvels recently thrust into the limelight by UNESCO’s accolades, signaling a tourism renaissance. From the towering majesty of the Bale Mountains to the serene retreats of Lepis Eco Tourism Village, the nation’s canvas is rich with the strokes of history and the vibrant hues of cultural festivities like Shawwal Eid.

Ethiopia is gradually placing its bets on the allure of its rich cultural tapestry and breathtaking landscapes, especially after Prime Minister Abiy Ahmed assumed power in 2018. The current administration is trying to champion the hospitality and tourism sector, steering it into the limelight as a key driver for growth and prosperity.

With a series of government-led initiatives designed to elevate the tourism experience, Ethiopia is not only trying to beckon travelers from around the globe but also paving the way for a surge in local economic opportunities.

The inauguration of the Halala Kela Resort last year represents a critical element of Prime Minister Abiy’s administration endeavor designed to optimize the utilization of the area’s natural resources, thereby facilitating the growth of greenery attraction sites nationwide.

The recent initiatives, prominently featuring mega projects such as the Chebera Churchura Elephant Paw Lodge, also occupy a central role in the enterprises spearheaded by the government.

Last week , Prime Minister Abiy inaugurated the awe-inspiring Chebera Churchura Elephant Paw Lodge, a cornerstone of his administration’s ambitious ‘Dine for Ethiopia’ mega project.

Nestled in the verdant heart of the Dawuro Zone in South West Ethiopia Regional State, this luxurious retreat emerges as a dazzling showcase of Ethiopia’s rich natural endowments, inviting the world to witness the country’s unfolding renaissance in eco-tourism.

Yet, beneath the allure, a specter of unrest casts a long shadow, threatening to dim the burgeoning promise of tourism. As whispers of uncertainty deter would-be explorers, the urgency for peace grows, lest the world remain deprived of Ethiopia’s full splendor.

Despite significant investment in tourism initiatives, Ethiopia confronts considerable challenges, according to industry players. As international tourism experiences a resurgence in the aftermath of the pandemic, ongoing regional conflicts pose a risk to Ethiopia’s emergence as a leading travel destination. An authority in the field revealed to Addis Standard, “The potential is undeniable, but instability acts as a handbrake on progress.”

Research indicates that the hospitality industry was formerly a pivotal element in Ethiopia’s economic advancement, contributing significantly to the nation’s economic growth. It was instrumental in creating jobs, generating income, accruing foreign exchange, and providing social advantages.

Subsequent to 2019, the sector has encountered a multitude of challenges, including the COVID-19 pandemic, domestic conflict, drought conditions, and fiscal vulnerabilities. The World Travel & Tourism Council ‘s most recent analysis highlights that Ethiopia’s travel and tourism sector has undergone marked volatility from 2019 to 2022, largely as a result of the worldwide COVID-19 health crisis and ongoing internal strife.

Conflicts, not merely local disturbances, ravage the tourism sector.” Nahom Admasu, managing director of Pleasure Ethiopia Tour and Travel Agency

In the year 2019, the travel and tourism sector was a substantial contributor to Ethiopia’s economy, representing 6.3% of the gross domestic product (GDP). By the year 2022, the sector’s direct contribution to GDP had reached ETB 329.7 billion (equivalent to USD 6.3 billion), which constituted 5.6% of the total economy. This figure indicated a recuperation from the decline witnessed in 2020, yet it remained a diminution from the levels seen in 2019.

The employment scenario within Ethiopia’s travel and tourism sector also experienced a decline in 2022 when contrasted with 2019 figures. As per the World Travel & Tourism Council’s report, the sector directly sustained 645,113 jobs in 2022. While this number is substantial, it falls short of the employment levels recorded during the pre-pandemic era.

From prominence to uncertainty

Industry experts and stakeholders interviewed by Addis Standard have also depicted the grim state of affairs for the tourism sector, attributing its downturn to persistent conflicts and instability across several regions. They have highlighted a marked decrease in the number of tourists, observing that current visitors are predominantly those attending conferences in Addis Abeba.

This decline is further exacerbated as numerous nations have enacted travel restrictions on Ethiopia, citing concerns over the lack of security in different parts of the country.

The resurgence of conflict involving the non-state militia, Fano, instigated by alterations in regional security arrangements, has drained optimism from the once-bustling locales of Gondar and the tranquil trails of Lalibela.

A local tour guide, speaking under the weight of the current tensions, stated, “Peace, not visitors,” reflecting the stagnation that has gripped the tourism sector.

While the tour guide acknowledged the region’s wealth of attractions, including Gondar’s historic sites, the Northern Mountains, the churches of Lalibela, and Lake Tana in Bahir Dar, he voiced deep-seated apprehensions regarding the tourism industry’s trajectory.

He warned that should the unrest and instability persist, the livelihoods of numerous individuals employed within the industry could be imperiled, potentially leaving them without the means to support their families.

“Peace is the lifeline of the tourism industry,” Nahom Admasu, managing director of Pleasure Ethiopia Tour and Travel Agency, stressed with a sense of immediacy.

As an active participant in the preeminent Ethiopian Tour Organizations Association, Nahom has directly observed the severe repercussions that even minimal unrest can have on the sector. According to him, the cascade of flight cancellations, unoccupied accommodations, and quiet dining establishments are indicative of foregone reservations, the impact of which resonates down the entire tourism value chain, affecting entities from thriving airlines to service providers.

“Peace is the missing polish for Ethiopia’s tourism crown,” lamented Nahom, who observed that tourists stay away, leaving not just empty streets but empty coffers.

“Foreign currency, the lifeblood of development, slips through our grasp, deepening our economic woes,” emphasized Nahom. “Conflicts, not merely local disturbances, ravage the tourism sector.”

Nahom indicates the travel restrictions imposed due to the Tigray War severely impeded tourist arrivals, and the widespread effects of instability led to the closure of tour operations and the exodus of essential professionals. With Ethiopia’s reputation compromised, he says the endeavor to attract tourists has become an exceedingly difficult challenge.

Fitsum Gezahegn, director of the Ethiopian Tour Organizations Association, an entity dedicated to promoting the nation and drawing tourists, has acknowledged the sharp decline in tourist arrivals as a consequence of Ethiopia’s persistent conflicts. “Ethiopia’s vibrant tapestry of ancient wonders and bustling markets lies tragically muted, its colors bleeding away under the weight of ongoing conflicts.”

Despite the presence of a few daring visitors who manage to overcome the hurdles of travel to Ethiopia, Fitaum maintains that their numbers are merely a fraction of what the country could potentially attract. “High travel costs, limited availability, and gnawing safety concerns keep the majority of adventurers at bay.”

Additionally, industry observers note that travel bans, arising from stringent restrictions, are further suffocating the vitality of the tourism sector. “Unprecedented challenges are currently facing the Ethiopian tourism industry despite its existence for the past 50 years,” the director stated to Addis Standard.

Fitsum underscored the profound impact of the absence of peace in regions renowned for Ethiopia’s cultural, historical, and natural treasures on the tourism sector as a whole. He detailed that the ripple effects of the industry’s decline are pervasive, affecting individuals at every level of society, with a notable surge in unemployment rates among those who were once gainfully employed in tourism.

By drawing a compelling analogy, the director likened the current turmoil within the tourism industry to the potential consequences that would ensue from impeding the exports of coffee and oilseeds, vital commodities in Ethiopia’s export portfolio.

He highlighted that the repercussions of ongoing conflicts extend beyond mere economic dimensions, impairing domestic tourism as well. With a strong call to action, Fitaum ardently championed the cause of enduring peace and implored all factions involved in the conflict to initiate constructive dialogue, with the aim of devising a solution that promotes stability and rejuvenates the tourism industry.

Experts in the domain caution that the persistent conflicts will gravely affect the hotel industry, which is closely intertwined with the fortunes of the tourism sector. Establishments in Addis Abeba and other tourist hotspots have noted a marked decrease in revenue, corresponding with the reduction in tourist visits.

Getahun Alemu, President of the Ethiopian Tourism and Hotels Market Association, has articulated the catastrophic effects of both armed conflict and the so-called “diplomatic war” on the tourism industry. He referenced instances during the Tigray War where embassies disseminated alarmist propaganda, alleging that Addis Abeba was encircled and that commercial aircraft might be at risk of being targeted.

“Such negativity has a devastating effect on tourism,” he stated.

Despite recognizing the destruction caused by the conflict, Getahun posits that the “diplomatic war” has exacted a more substantial toll.

The diplomatic war has exacted a more substantial toll.” Getahun Alemu, President of the Ethiopian Tourism and Hotels Market Association

In light of the unrest present in various regions, the association is deliberately channeling its resources to enhance the visibility of southern Ethiopia’s multitude of tourist attractions. The president highlighted the necessity of shifting the promotional focus, asserting, “We cannot solely rely on northern Ethiopia, which is currently facing conflict. Even if one area experiences unrest, we must actively promote peaceful regions to maintain tourist flow.”

Subsequent to the cessation of hostilities in the Tigray war, the association has undertaken initiatives to provide training and structural support to hospitality establishments in Bahir Dar, Lalibela, and Wollo. Furthermore, the association’s members have pledged to undertake the reorganization of hotels within the Amhara region following the resolution of the conflict.

Resilience in the face of unrest

Despite the devastation wrought by the protracted war in Tigray and its adverse effects on neighboring regions of Amhara and Afar, there is a faint yet discernible spark of recovery in the tourism sector.

A report from the United Nations World Tourism Organization (UNWTO) provides a modest degree of encouragement, indicating a 28% increase in national tourism following the Cessation of Hostilities Agreement (CoHA) between the federal government and forces in Tigray.

The most recent analysis from the World Travel & Tourism Council suggests that Ethiopia’s travel and tourism sector has demonstrated notable resilience amidst global adversities, with an encouraging pattern of recovery becoming apparent by the year 2022. Although the sector has not entirely rebounded to the zenith of its performance in 2019, the report indicates that the sector is well-positioned for sustained growth and an ongoing contribution to the nation’s economic fabric.

According to the report, a pivotal element of Ethiopia’s travel and tourism revenue, visitors’ spending, reached ETB193.1 billion (equivalent to $3.7 billion) in 2022. This represents a significant increase from the figures recorded in 2019, underscoring the enduring allure of Ethiopia as a tourism destination.

Projections for the year 2023 anticipate further augmentation, with the number of international tourists expected to swell, thereby generating increased expenditures.

Authorities have also observed indications of revitalization within the tourism industry. Officials also say there is a spark of recovery in the tourism sector. Recently, the Addis Abeba Bureau of Culture, Arts, and Tourism announced that, during the first three months of the current fiscal year, the tourism sector in the capital has generated a substantial economic inflow exceeding 17.25 billion birr.

Haftay Gebreegziabher, deputy head of the Bureau, reported to the state media that the capital welcomed approximately 268,000 international tourists during the first three months of the current budget year. AS

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ETHIOPIANS TODAY

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Africa: Ethiopia’s Oromia Tourism Commissioner, Lelise Dhugaa Wins Africa Travel 100 Award – ATQ News

By Chala Dandessa

Africa: ethiopia’s oromia tourism commissioner, lelise dhugaa wins africa travel 100 award.

The Commissioner, Oromia Tourism Commission (OTC), Lelise Dhugaa has won the coveted Africa Travel 100 Award which recognises exceptional women in the travel and tourism sector.

Commissioner Lelise Dhugaa is among the foremost strategic development leaders in Ethiopia. The organization she worked to found and currently is the Commissioner of, Oromia Tourism Commission (OTC), is a leading innovative public institution in the country. She runs this commission along with a dedicated group of young leaders in a way that is just as inspiring as the impact the Commission has had on her region’s tourism sector.

Lelise was born to a large family and had quite humble beginnings in her career. She first worked at faith based organizations where she cultivated a value-driven approach to the projects she runs.

Moving on to international development organizations, Lelise was part of several projects where she worked to bring lasting changes in public health issues such as sexual and reproductive health including HIV/AIDS. It was also at these same organizations that Lelise worked on gender issues that helped her further cultivate a gender-sensitive outlook on development.

She then went to work at the Department for International Development (DFID) of the British Embassy in Ethiopia where she developed a keen interest in the importance of information for strategic decision making. After that, Lelise began serving as a Policy Advisor at the Office of the President of the Oromia National Regional State. This was where she envisioned the establishment of the Oromia Tourism Commission as the premier authority on tourism in the region.

The establishment of the Commission and how it was subsequently run are, in many ways, a reflection of how Lelise thinks about development. The workplace she created at the OTC is a nurturing environment in which young people are given leadership roles.

Lelise knows how to spot talent and does not fail at giving people a chance. As a leader who took the helm quite young herself, she understands the need to help young people live up to their potential. Her approach has so far helped make OTC one of the most innovative public institutions in the country with a talent pool to envy.

Lelise excels at creating lasting partnerships for a common vision. Her initiatives are always centered on bringing people together and bringing the best out of them through empathy and motivation. This is a strategic decision on her part as she values the need to ensure economic justice and push an inclusive agenda which, at their core, require motivated people doing their best.

At the regional level, Lelise works to bring together several actors both in the public and private spheres to achieve major strategic goals. In the case of the OTC, she engages with public organizations, international stakeholders and private companies working in tourism and promotion. Through several initiatives such as promotional drives and research projects, Lelise brings these stakeholders together resulting in successful modern marketing and promotional works for the tourism industry.

Lelise speaks Afaan Oromoo, Amharic, and English and in a diverse country such as Ethiopia, considers multilingualism to be an essential value to her and her organization, the OTC.

Recently, Lelise was recognized as a Pan-African Change Maker in the ‘Leadership in Public Service’ category at the Pan-African Humanitarian and Investment Award. Wanchi, a major destination of focus for her organization the OTC, was also recognized as one of the “Best Tourism Villages” by the UNWTO at its ceremony in Madrid, Spain. This came after intense work by the OTC and stakeholders to develop and highlight the sustainable tourism potentials of the village.

Today, Lelise leads the OTC in achieving its different missions of developing destinations across Oromia, promoting the region’s tourism, and most importantly creating sustainable jobs in the tourism sector.

I am Lecturer, Researcher and Freelancer. I am the founder and Editor at ETHIOPIANS TODAY website. If you have any comment use [email protected] as email contact. Additionally you can contact us through the contact page of www.ethiopianstoday.com.

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