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Tzell Travel Group signs deal to merge with Protravel International, Inc.

Newly-combined New York City-headquartered travel agency powerhouses to represent over $2.35 billion in annual sales volume.

NEW YORK – New York City’s two premier travel companies are announcing that they’re joining forces: Tzell Travel Group – a Travel Leaders Group company – has signed an agreement to merge with Protravel International, Inc. , pending government antitrust approval. The merged operations within Travel Leaders Group would represent combined annual sales volume of over $2.35 billion. Travel Leaders Group CEO Barry Liben has indicated that once the deal closes, Tzell and Protravel would continue operating “as is” with no plans to change the successful models both companies have created. Under the terms of the agreement, Protravel founder Priscilla Alexander would continue serving as its President.

Travel Leaders Group is headquartered in Minnesota and ranks among North America’s top five traditional travel agency enterprises, enjoying nearly $17 billion in annual sales volume in 2011 through its wholly-owned, franchised and member operations. As Travel Leaders Group’s leading wholly-owned agency, New York City-based Tzell Travel Group’s sales approached $1.5 billion last year. In turn, 2011 sales for Protravel exceeded $850 million. While it is anticipated that the merger will close in November, full terms of the deal will not be disclosed since both companies are privately held.

“ Through the years, we have encountered many travel companies, but few formidable competitors have ever captured our admiration and respect to the extent that Protravel International has. I know I speak on behalf of everyone within our company when I say that we couldn’t be more thrilled to now join forces with such an exceptionally well-operated company, ” stated Liben. “ Protravel represents a crown jewel not only within the New York travel arena, but also throughout the United States and even internationally as they have established themselves as one of the industry’s top travel companies. We not only share very similar philosophies on the way we conduct business through a strong code of ethics, but like us, their success has been achieved by providing phenomenal service and expertise. Our companies complement each other exceedingly well. “

“ Throughout our history dating back to 1984, we’ve been guided by a quest to be leaders in innovation and talent. Now, we’re excited to take our experience to the next level by combining forces throughout the United States with New York City’s other great travel agency leader: Tzell Travel Group. Together we now have 72 branches that extend to most major markets across the country and in the United Kingdom, ” noted Alexander. “We are proud to now be associated with Travel Leaders Group. Their commitment to excellence provides peace of mind to our discerning clients and agents that we’ll continue providing extraordinary care far beyond their expectations. “

Theodore Koumelis

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ KM Malta Airlines and ITA Airways sign codeshare agreement
  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Key Insights from WTTC on Travel and Tourism Trends at MarketHub 2024
  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ KLM adds year-round trans-Atlantic service between Portland and Amsterdam
  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Pilots take a stand against Single Pilot Flights: "One Means None", says ECA

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Our comprehensive travel management programs benefit from the negotiating power of a travel industry powerhouse and the personalized dedication of our award winning Travel Advisors.

As a division of Travel Leaders Group, Tzell Travel is part of a family that represents more than $20 billion in sales, giving your program strong preferred relationships with suppliers, and the power it needs to accomplish your company’s travel goals at the most effective price.

Leading industry observers, including  Business Travel News  and  Travel Weekly , consistently rank Tzell as one of the largest and most supportive Travel Management Companies in the market today.

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Our travel services are designed so you can enjoy the journey. Whether you travel on your own or as a leader of a larger group, undertaking a trip requires the coordination of many services. Tzell Travel Group can oversee all the details so every journey is a breeze.

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Photo of Matthew B.

I have used Tzell Travel several times over the couple of years and couldnt be happier with the service. My girlfriend & I traveled domestically & internationally. Tzell got us great rates on the airfare (even used premium economy on flights to & from Paris) & recommended excellent affordable hotels for those traveling on a modest budget. Even if the agent I was working with was unavailable when I called, Tzell always provided another agent to assist immediately with full records of my planned trip. On a trip from London to Paris, the chunnel was closed due to weather. Tzell answered my emails with pleads for immediate help quickly and efficiently (especially without working intl phone). I am working with them for a trip to SF & Napa right now & will continue to use them in the future. Tzell is always friendly, available, helpful, and often has the best rates (even compared to online) because of their large scale & purchasing power with the airlines/hotels.

Photo of Ira S.

Only 3 of my 95 Yelp reviews have been 1 or 2 star My review of Aharon Steinberg of Tzell Travel Group is my 4th 2 star review THE GOOD Aharon connected us with Nadav Kersh, License Israel Tour Guide, and he and our driver were great! The itinerary was very well-designed and organized. If not for that, I would have given 1-star review COMMUNICATION (OR LACK THEREOF) Most (almost all) communications were initiated by me or my friend Alan. There were few updates unless we requested them. Sometimes we'd hear back quickly, other times might take a few days. In many cases, the answer was "I'm working on it" PLANNING On 21 Dec 2021 we contacted Aharon to plan our visit to Israel, the 4th leg of our Turkey, Egypt, Jordan, and Israel trip. Hotels in all the other countries were finalized by March 2022. On 21 Oct 2022 we still didn't have an itinerary, and our tour members were getting nervous. We actually contacted a different travel agency and after reviewing their itinerary saw that Aharon's was better laid out, so decided to give Tzell one last chance to complete the project.. The Israel hotels were finalized on 16 Dec 2022, almost a year after we first asked Aharon to plan our trip, and about a month before we departed. I can't think of any good reason why a travel agent would wait almost 9 months to book hotels since it was likely the rates would have been lowest while the pandemic was still underway. I'm sure that we paid higher rates by not finalizing the Israel hotels in early 2022, My friend Alan said that the Turkey hotels we'd booked in early 2022 were now about 1/3 more expensive. I compared the Istanbul hotel rate we booked in March 2022 for 29 Jan to 4 Feb 2023 to the same dates in 2024, and the cost per night was 36% higher. Alan's estimates were spot on. Here are the costs per person based on double occupancy. We had approximately the same time in each country. Though I can't do a direct comparison since hotel, tour, and guide costs in each country would be different, and we had fewer people on the Israel leg, it looks like the Israel part cost roughly twice that of the other countries. Turkey $2,200 Egypt $2,950 Jordan $2,825 Israel $5,250 PAYMENT Tzell would not accept payment by credit card. I understand that costs them a service fee and it would have been fair to ask us to pay that extra amount. But ... it wasn't possible to pay by credit card. We were required to send a check. It was easy for those of us in the United States. Alan was in Canada and it cost $50 for him to send a bank draft. Alan was told that the envelope never came in. He sent it proof-of-mailing and saw it actually had been signed for by the Tzell receptionist. ATTENTION TO DETAIL Since we didn't know who would be meeting us in Eilat, A few weeks before the trip, I asked for the contact information of the Israeli tour company. The email bounced because of a typo. We finally connected with the guide. THE EXPERIENCE I had recommended Aharon because I know friends in common had arranged their trips with him. I subsequently talked with 3 friends about their experience with him and learned they all had pretty much the same experience that we did. And thus I join the other Yelp reviewers to let others know about our disappointing experiences with Tzell Travel. Ira

Photo of Liz G.

If a travel agent's job is to make travel LESS stressful rather than MORE stressful, then I have to give the agent we worked with from this group one star. For starters, she got my name wrong on the air ticket. She fixed that but then, after we provided photos of our passports to her, proceeded to get our birth dates wrong, which made check in more complicated and nerve wracking. She failed to inform us that the hotel was an hour and a half from the airport and never offered to arrange a transfer. Obviously, we won't use her again.

Photo of Chaim L.

We have traveled all over the world with all sorts of travel agencies - from the big luxury international providers to boutique locals - our experience with Tzell travel has been the only one deeply disappointing. It was for a three week tour of China - so there was lots of amazing things to work with - and we hampered them in no way with budget limits and it costs tens of thousands of dollars...and it was just a mediocre experience because of the half-hearted planning and poor guide selections. To be clear, Tzell subcontracted out with Artisans of Leisure...but we still hold Tzell primarily responsible for the experience which, for the cost, was only two star and not luxury other than the hotels we picked and paid for separately. We would never work with Tzell Travel again and would never recommend them to anyone we knew.

Photo of Dan F.

Tzell is a collection of independent agents. So I will mention the agent we used, Deborah Mckenna. We recently book a Viking River Cruse with her and she did NOTHING to contribute to the trip. We would have been better off booking directly with Viking. In fact she got in the way because we could no longer talk with Viking directly and had to get her attention to get the information we needed from Viking. I had hoped she would be able to recommend tours we could take in Amsterdam and Budapest, our origin and destination ports. But all she said was say we should contact the concierge in the hotels we were staying at. She did very little to earn the $3,255.48 commission she got from Viking. The reason we know the amount is she accidentally sent us the invoice from Viking that showed the amount of the commission. That shows her level of competence, I am sure this is a no no in the travel busines. I have had good experience with one other agent at Tzell but Deborah is supposed to be the cruse expert. However she contributed nothing to our cruse.

Photo of Lauren K.

We use Tzell/Astor travel at work and they are the BEST (especially Marie and Donna)- they somehow manage to track seat assignments so that on two different long flights (India, Australia) coworker and I had a an entire middle row to ourselves. They find great prices, are well versed in our office travel policies and are just a pleasure to work with.

Photo of Ned B.

Our planned vacation had to be cancelled due to my wife's surgery. United Airlines gave us a full refund of both of our tickets and sent the refund to the Tzell New York office. The financial manager while acknowledging receipt of the refunds has been giving us the run-around for over a month, has not forwarded the refunds, does not answer telephone calls and doesn't respond to emails. My next step is to contact the NY state DA's office and the BBB.

Photo of Elizabeth M.

I use Stephanie Roesch and she's great; lots of experience and very accessible. Gets you all the info you need and best prices. You will be pleased..

Photo of Blair F.

I just completed a trip using Melissa Lonsk with Tzell. It was my first time using a travel agent, and it will not be my last! We travelled to NYC for the Macy's Thanksgiving Day Parade and had such a blast! Melissa gave us multiple hotel choices - all looked great. The one we picked is now my favorite NYC hotel, and we have stayed in a lot of hotels there! The rooms were a great size, the staff friendly and helpful, it was 1/2 a block from the parade route, AND she got our rooms deeply discounted the week of our travel. She consistently checked in to make sure we had no questions or concerns. If you need a travel agent, call Melissa Lonsk!

2 other reviews that are not currently recommended

A1 Passport & Visa Services

A1 Passport & Visa Services

0.4 miles away from Tzell Travel Group

Are you searching for a Passport Renewal?A1 is a renowned provider of same day, emergency, and expedited Passport and Visa services in New York. We offer same-day, emergency, and expedited passport services for a newborn, minor's… read more

in Passport & Visa Services

Fora Travel

Fora Travel

1.1 miles away from Tzell Travel Group

Our team goes beyond booking; we're your personal guide to the world's wonders, suggesting activities that elevate your travel experience. read more

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Elektrostal, visit elektrostal, check elektrostal hotel availability, popular places to visit.

  • Electrostal History and Art Museum

You can spend time exploring the galleries in Electrostal History and Art Museum in Elektrostal. Take in the museums while you're in the area.

  • Cities near Elektrostal

Photo by Ksander

  • Places of interest
  • Yuri Gagarin Cosmonaut Training Center
  • Central Museum of the Air Forces at Monino
  • Peter the Great Military Academy
  • Bykovo Manor
  • Balashikha Arena
  • Ramenskii History and Art Museum
  • Malenky Puppet Theater
  • Balashikha Museum of History and Local Lore
  • Pekhorka Park
  • Orekhovo Zuevsky City Exhibition Hall
  • Saturn Stadium
  • Noginsk Museum and Exhibition Center

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tzell travel

Tzell is a family of entrepreneurial travel advisors, working hand in hand with an unparalleled support team. Together, we’ve been delighting clients with extraordinary travel management experiences for more than 50 years. When you decide to grow your business with Tzell, one of the most respected names in travel, you will enjoy:

Freedom and flexibility, unparalleled access, welcoming culture, exceptional training, unwavering support.

“ The perks my clients receive because of Tzell's industry clout and vendor relationships mean they're treated like rock stars, which makes me a hero. Stephanie Serino
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    Since 1966, Tzell has provided our corporate travel clients with unmatched service, pricing and customization. Our comprehensive travel management programs benefit from the negotiating power of a travel industry powerhouse and the personalized dedication of our award-winning travel advisors. Over the years we have developed a profound ...

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    Tzell Travel of Long Island is a corporate and leisure travel agency serving clients from across the United States. As part of the Travel Leaders Group, Tzell is headquartered in New York and active in over 20 states. Travel for Corporate Clients. Arranging and managing teams of travelers has been the mainstay of our business for over 25 years.

  5. Tzell Travel Group signs deal to merge with Protravel International

    NEW YORK - New York City's two premier travel companies are announcing that they're joining forces: Tzell Travel Group - a Travel Leaders Group company - has signed an agreement to merge with Protravel International, Inc., pending government antitrust approval.The merged operations within Travel Leaders Group would represent combined annual sales volume of over $2.35 billion.

  6. TZELL TRAVEL GROUP Beyond Your Destination

    As a division of Travel Leaders Group, Tzell Travel is part of a family that represents more than $20 billion in sales, giving your program strong preferred relationships with suppliers, and the power it needs to accomplish your company's travel goals at the most effective price. Leading industry observers, including Business Travel News and ...

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    How to work with a Global Travel Collection advisor. We are the world's largest collection of international luxury travel agencies. Approximately 1,500 GTC advisors and agencies are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. The combined global reach and ...

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  11. Tzell's Barry Liben remembered as friend, mentor and mensch

    In 2008, Tzell became part of Travel Leaders Group (No. 7 on Travel Weekly's 2019 Power List), which Liben led as CEO until 2015. Chairman Michael Batt founded Travel Leaders Group in 2008, and ...

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    I have used Tzell Travel several times over the couple of years and couldnt be happier with the service. My girlfriend & I traveled domestically & internationally. Tzell got us great rates on the airfare (even used premium economy on flights to & from Paris) & recommended excellent affordable hotels for those traveling on a modest budget.

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  22. JOIN TZELL

    Tzell is a family of entrepreneurial travel advisors, working hand in hand with an unparalleled support team. Together, we've been delighting clients with extraordinary travel management experiences for more than 50 years. When you decide to grow your business with Tzell, one of the most respected names in travel, you will enjoy: ...