sustainable travel influencers

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• Women to Watch

20+ Sustainability Influencers Leading the Way in Travel

• Posted by by Wanderful Team
• April 23, 2020
• 7 minute read

Sustainability influencers are teaching us all how to be better travelers and better caretakers of the Earth.

From Instagram to blogs to videos, these women travel creators are leading the way in sustainability conversations.

As we take this pause in travel and reevaluate our habits, many of these women are offering advice and insight into conservation issues.

We can make small changes at home right now. And then we can carry that momentum forward whenever we start traveling again.

If you’re ready to be inspired, go follow these sustainability influencers and leaders!

Sustainability Influencers Talking About Travel

There are countless influencers in sustainability and conservation fields. Many focus on sustainable living at home, which is very helpful as we all stay home for now!

The influencers we’re highlighting here are all women content creators who talk about sustainable travel specifically.

It might not be the only thing they talk about, but we can all learn from the various angles these women take in talking about sustainability.

There are so many steps we can individually and collectively take to take better care of this Earth.

Let’s learn together and use this time at home to shift our habits. Let’s be ready to be more responsible travelers in the future.

Wanderful Members Talking Sustainability in Travel

1. speck on the globe.

Abbie Synan is a regular contributor to Wanderful and an active member in the community. She discusses sustainable and responsible travel as a full-time traveler and blogger.

Read her latest article on sustainable tourism practices

          View this post on Instagram                       A post shared by Abbie Synan • Ethical Traveler (@speckontheglobe) on Apr 22, 2020 at 3:36pm PDT

2. Getaway Girl

Kendal Karstens covers zero waste travel and offers tons of advice for product swaps and budget options.

Read her article on Plastic Free July

          View this post on Instagram                       A post shared by Kendal | Wander Without Waste (@getawaygirlblog) on Apr 21, 2020 at 10:55am PDT

3. A Traveling Life

Brianne Miers is a Boston-based travel content creator with a full-time job and a part-time travel obsession. She focuses on highlighting local, unique, and sustainable destinations around the world.

          View this post on Instagram                       A post shared by Brianne | A Traveling Life (@brimiers) on Jan 8, 2020 at 6:30pm PST

4. And World Peas

Erin is a sustainable travel enthusiast who focuses her efforts and education on food! She aims to inspire us all to tread lightly through our meal choices.

          View this post on Instagram                       A post shared by Erin (@andworldpeas) on Apr 22, 2020 at 9:15am PDT

5. Sunshine & Raine

Jazzmine Raine is a social entrepreneur with a passion for sustainable travel, ethical fashion, zero waste living and social good. She is a storyteller, a podcaster, and a community activist who’s sure to inspire you!

          View this post on Instagram                       A post shared by Jazz | Sunshine & Raine (@jazzmineraine) on Apr 20, 2020 at 6:03am PDT

6. The Wanderful Me

Sophie Anderson is a vegan travel and sustainable living blogger. She shares her passion for inspiring others to live in a more compassionate and conscious way.

          View this post on Instagram                       A post shared by Sophie ∙ The Wanderful Me Ⓥ (@thewanderfulme) on Apr 22, 2020 at 11:25am PDT

7. Oregon Girl Around the World

Erin is living as an expat in Copenhagen and loves sharing sustainability and green living tips on her blog and social channels.

View this post on Instagram A post shared by Erin McMillen Gustafson (@oregongirl_aroundtheworld) on May 22, 2020 at 1:58am PDT

8. Terradrift

Alisha at Terradrift talks all about sustainable travel, with a focus on vegan lifestyle and outdoor adventures. She has great insights on outdoor gear to get you started with your own ventures!

Read Alisha’s Camping 101 Guide for Wanderful

          View this post on Instagram                       A post shared by Sustainable Travel & Adventure (@terradrift) on Apr 16, 2020 at 2:35pm PDT

Women Travel Influencers in Sustainability

9. alex in wanderland.

Alexandra Baackes of Alex in Wanderland is a former WITS speaker and a sustainable travel influencer. She uses her platform to share eco-friendly travel swaps and tips, with special emphasis on ocean conservation efforts.

          View this post on Instagram                       A post shared by Alexandra Baackes (@alexinwanderland) on Apr 22, 2020 at 6:52pm PDT

10. Lola Mendez

Lola Mendez is a full-time traveler and travel journalist, and a contributor to Wanderful . She advocates for eco-friendly and responsible travel, offering a wealth of stories and resources on her blog.

          View this post on Instagram                       A post shared by lola méndez☽ eco-traveler‍♀ (@lolaannamendez) on Apr 22, 2020 at 8:29am PDT

Related: 24 Latinx Travel Influencers to Follow Right Now

11. Authenteco Travel

Shelby of Authenteco Travel offers customized eco-friendly travel guides and itineraries so you can travel responsibly without the endless research.

Learn how Authenteco plans your trips

12. Brainy Backpackers

Linn of Brainy Backpackers talks about overall sustainable travel, not just eco-friendliness. She encourages responsible travel and ethical decision-making.

          View this post on Instagram                       A post shared by Brainy Backpackers (@brainybackpackers) on Apr 20, 2020 at 10:15am PDT

13. Travel for Difference

Sustainability influencer Kate of Travel for Difference is a passionate advocate for sustainable travel and environmental activism. Get inspired and learn to choose the best products, companies, and destinations!

          View this post on Instagram                       A post shared by KATE | TRAVEL FOR DIFFERENCE (@travelfordifferenceblog) on Apr 20, 2020 at 4:21am PDT

14. Travel Rebel

Charlotte of Travel Rebel talks all things sustainable travel and overtourism. She encourages us to change the way we travel to be more respectful and mindful of our impact.

          View this post on Instagram                       A post shared by Charlotte 🌏 Sustainable Travel (@travelrebel.be) on Jan 17, 2020 at 3:38am PST

JoAnna Haugen of Rooted is a storyteller and advocate for sustainable travel, environmental conservation, and community-based efforts.

          View this post on Instagram                       A post shared by Rooted (@rootedstorytelling) on Apr 22, 2020 at 9:49am PDT

16. Sustainably Aimee

Sustainably Aimee offers sustainable lifestyle and travel tips, with tons of advice for products and swaps you can make at home.

          View this post on Instagram                       A post shared by SUSTAINABLY AIMEE (@sustainablyaimee) on Apr 22, 2020 at 9:01am PDT

17. Water Thru Skin

Valeria of Water Thru Skin talks eco travel, ethical fashion, vegan food, and so much more!

          View this post on Instagram                       A post shared by Valeria Hinojosa | Eco Life🍃 (@waterthruskin) on Apr 22, 2020 at 11:53am PDT

18. The Mindful Mermaid

Alex of The Mindful Mermaid is a sustainability influencer and responsible travel advocate. She’s all about living a conscious lifestyle and frequently starts interesting conversations with her audience.

          View this post on Instagram                       A post shared by ALEX 🌊 The Mindful Mermaid (@the_mindful_mermaid) on Apr 22, 2020 at 8:02pm PDT

19. Green Travel Suitcase

Misty of Green Suitcase Travel is a sustainable travel content creator who can help you plan your own responsible travel adventure.

          View this post on Instagram                       A post shared by Travel ✈️ Sustainability 🌿 (@greensuitcasetravel) on Apr 22, 2020 at 3:31pm PDT

20. The Altruistic Traveler

Bianca of The Altruistic Traveler talks about responsible tourism, sustainability, ethical animal encounters, and so much more. She’s a fantastic resource for anyone wanting to learn more about being a better traveler.

          View this post on Instagram                       A post shared by Bianca Caruana (@thealtruistictraveller) on Apr 15, 2020 at 9:10pm PDT

21. Origin Travels

Britt of Origin Travels highlights “Good Travel” and focuses on ethical experiences around the world with her group trips. She particularly loves supporting other women-owned businesses.

Read her tips for Good Travel

          View this post on Instagram                       A post shared by Origin Travels • Womxn Trips (@origintravels) on Apr 21, 2020 at 9:37am PDT

Bonus: Travel Companies Influencing on Sustainability

Wanderful partners with so many fantastic organizations and companies around the world. We’re proud to work with others in the travel space who push the industry forward.

Our membership community benefits from deals and discounts from many of these companies. And brand partnerships and introductions are easily made between our creators and partners!

Learn more about Wanderful Membership options

Here are some of our partners that are sustainability influencers in their own right…

22. Local Universe

Sustainably made gifts — and Wanderful members get a discount! Members, check the “Deals and Discounts” section in the app.

          View this post on Instagram                       A post shared by Local Universe | Ecofriendly (@local.universe) on Apr 22, 2020 at 3:15pm PDT

23. Virtue + Vice

Sustainable fashion and tours — and Wanderful members get a discount!

          View this post on Instagram                       A post shared by virtue + vice (@shopvirtueandvice) on Nov 26, 2019 at 5:01am PST

24. Impact Travel Alliance

Impact Travel Alliance aims to support local communities and protect our earth — all while exploring our world with epic, immersive experiences. ITA is a frequent partner with Wanderful and WITS.

          View this post on Instagram                       A post shared by Impact Travel Alliance (@impacttravelalliance) on Apr 22, 2020 at 2:34pm PDT

25. Sustainable Travel Store

Lauren Zoe Smith, Founder of Sustainable Travel Store, is passionate about the impact we make when we travel. She led an outstanding Earth Day chat with Wanderful members to discuss all things travel and sustainability. Wanderful members get a discount here, too!

          View this post on Instagram                       A post shared by Sustainable Travel Store (@sustainabletravelstore) on Apr 19, 2020 at 9:01am PDT

Did we miss your favorite sustainability influencer? Let us know about more women in sustainable travel so we can support their efforts!

Photo by Mert Guller on Unsplash

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Wanderful Team

We are the Wanderful Team, helping connect women travelers everywhere. Join our international membership community of globally-minded women to connect, learn, share, and celebrate! Visit sheswanderful.com/join

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15 Sustainable Travel Influencers Worth Imitating

One of the few pros of the COVID 19 pandemic was how it gave the world a chance to breathe. Air quality has improved around worldwide, water quality is also improving, and in some areas, wildlife has begun to flourish again – in part because us humans have not been able to travel.

But if you are anything like me, you have probably spent the last twelve months or so dreaming of when you can visit somewhere new. And when we do get back to traveling, lots of us are committed to doing all that we can to maintain these positive changes. We want to reduce our footprint on the world. Who better to learn from about how to travel sustainably than travel influencers and bloggers committed to green solutions?

To learn more about staying green on the go, check out my favorite 15 sustainable travel influencers who are committed to green travel.

Top 15 sustainable travel influencers picks

#1 photographer and ambassador for veganism and sustainability: ashley renne.

Professional photographer Ashley Renne from heyashleyrenne.com is dedicated to eco-travel as part of her passion for veganism and sustainability.  When she first became a travel influencer, it was all about the glamorous jet-setting lifestyle. However, she rebranded to show her passion for sustainability and smart home technology in 2018. Currently based in Atlanta Georgia, keep up with Ashley over on her blog, Insta , or Youtube channel.

#2 Where travel and sustainability meet: Bamboo and Backpacks

Promising to be the place where travel and sustainability meet, Bamboo and Backpacks is a sustainable travel blog. Caleb and Linda are traveling the world and taking pictures and making videos along the way. Over on their blog, you can find travel guides, tips and tricks and so much advice about how we can all make a conscious effort to be more green.

#3 Explore responsibly with help from: Brainy Backpackers

One of the most popular travel blogs, Brainy Backpackers is the brainchild of Norwegian sustainable travel influencer, Linn Haglund. Encouraging people to explore responsibly, Linn’s blog is filled with excellent advice and tips for seeing the world. You can also follow Brainy Backpackers on Instagram, Facebook, and Twitter to discover more about their amazing journey.

#4 Avoid flying with solo sustainable travel influencer: Earth Wanderess

Evelina Utterdahl i s dedicated to the planet and she is passionate about doing all she can. A solo travel blogger who is traveling full time without flying, this is an excellent blog for anyone who is looking for advice on getting around without using planes. 

#5 Budget backpackers and sustainable travel influencers: Green Mochila

Budget backpackers Anna and Anthony are living the eco dream as they travel across South America and Europe.  Their responsible travel blog is filled with all the goods and tips for staying green on your journey, as well as incentives to. You should also follow them on Facebook for your fill of travel and sustainability.

#6 Digital nomads: Green Shoestring Travel

The Green Shoestring is an up-and-coming blog by couple Sam and Ashley, Originally from Colorado, they are digital nomads who work whilst traveling the world. Inspiring readers and Instagram followers to make travel sustainable, they first began their journey in 2015. Then, it was not long before they realized the impact that over-tourism was having on some of the world’s most beautiful locations.

#7 Hyping responsible wanderlust: Green Global Travel

Created by sustainable travel influencers, Bret Love and Mary Gabbett in 2010, Green Global Travel is jam-packed with travel inspiration, responsible wanderlust, and outdoor adventures. Followed by over half a million, they keep their subscribers up to date as they trek the world whilst keeping green.

#8 Making a positive impact: Soul Travel Blog

Partners Ellie and Ravi are sustainable travel influencers with a mission. The blog was initially started by Elie during a six-month trip to Sri Lanka, Indonesia, Thailand, and India. Today, it is filled with tips and tricks on how to leave a positive impact rather than a negative one when traveling the world.

#9 Motto? Green is the new black: Stefania Guglielmi

A sustainable travel influencer originally from Bologna, Italy, blogger Stefania Guglielmi is dedicated to traveling green. Her motto for life is ‘green is the new black’ and she is certainly living the dream. Plus, her fashion background means that she keeps looking glam whilst on her travels.

#10 Make a difference for communities you visit with: Miss Filatelista

Lola Méndez is a  freelance journalist  and also pens the sustainable lifestyle and travel blog,  Miss Filatelista . She has been on the road for a number of years and has visited 64 countries. A New Yorker with Uruguayan heritage, Lola is passionate about responsible travel. Her blog focuses on in-depth sustainability topics and features tons of ways that people can make a difference in the communities they visit.

#11 50 countries and counting: The Crowded Planet

Margarita Ragg and Nick Burbs are a husband and wife duo from Italy and Australia.

After meeting in London, the pair bought a one-way ticket to South America for an adventure of a lifetime. This is where they first created their popular travel blog, The Crowded Planet . They have since traveled to more than 50 countries in the last decade; promoting sustainable travel that avoids unnecessary flights along the way.

#12 Travel consciously with: The Mindful Mermaid

Promoting travel, lifestyle, and all things mindful, this aesthetic blog is filled with stunning imagery that will inspire wanderlust. Alex Schmidt is dedicated to conscious travel and sharing her eco-knowledge. As a result, she has been showcasing life on the road whilst working remotely as an SEO copywriter and Croatian travel agent.

#13 Speck on the Globe

Abbie’s account of her sustainable trip around the world, Speck on the Globe is a stunning blog that is filled with tips and tricks. Originally from Pittsburgh PA, Abbie has been working remotely and traveling since 2013.

#14 Always off the beaten track: Two Dusty Travelers

For anyone looking to go off the beaten track and explore the world, the Two Dusty Travelers is filled with informative articles and beautiful imagery. When they’re not busy being sustainable travel influencers, Emily and Aaron are a nurse and a teacher, exploring the world whilst ensuring travel that is ethical and sustainable.

#15 Eco-friendly vegan and yoga teacher from: Water Thru Skin

Eco-friendly vegan Valeria Hinojosa is 32 years old and from Bolivia. After leaving the world of private banking, she became a certified Yoga teacher and set up the WaterThruSkin travel blog . She is also one of the top sustainability influencers on Instagram with over 170,000 followers.

Three quick tips for easy sustainable travel

One of the easiest ways to make your vacations more sustainable is by exploring locally . With flights being a huge contributor to your carbon footprint, it’s not surprising that your local trip is greener. If you do choose to go further afield, another way to travel more sustainably is to carefully select your airline and pay attention to the aircraft that you’ll be on: Many airlines are taking card to cut down on emissions.

Sustainability doesn’t always refer to the environment. A big part of traveling sustainably is be being respectful to local communities and contributing directly to them . Spend your money on locally owned businesses, learn about local customs and respect traditions.

You can find more tips on how to support local businesses and become a greener traveler through our favorite sustainable travel influencers!

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Hiya, I’m Maud. I’m an English girl who's moved to Berlin - because who wouldn’t fall in love with a country which has words like ‘Kummerspeck’ hidden around every corner... I love traveling and finding out the quirks of each country - and what better way to remember them than on a postcard?

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Thank you so much for this article! I’ve been looking for more sustainable bloggers to follow!

Hey Kristen, Glad you found what you’re looking for! Best, Maud

It is great to see that more influencers have this vision and purpose. Together we can travel further =) In case you guys want some sustainable travel tips for Brazil and other countries, feel free to visit my blog and IG too =D Cheers,

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93 Sustainable Travel Instagram Accounts You Need To Follow

• By: Conor Armor

It’s ok to admit it: there’s a good chance a trip you’ve taken was at least subconsciously inspired by pictures you saw on Instagram travel accounts.

Sure, there may be a few too many travel #influencers who are more interested in showing themselves off than their destinations of choice, but a growing network of sustainable travelers are leveraging the platform’s massive reach and using the best travel hashtags to advocate for responsible travel practices.

Some sustainable Instagram accounts focus on environmentalism abroad, whereas others focus on supporting local businesses on the road and international volunteering opportunities. Many — our Hidden Lemur instagram page included — cover sustainable travel as a whole. So if you want to fill your IG feed with sustainable travel inspiration, we recommend you follow these sustainable travel instagram accounts:

Best Travel Instagrams That Advocate Eco-Friendly Travel

Low Waste Wanderer Green Shoestring Travel Eco Travelist Greeny Nomad Not Your Average Travel Dan Changing Habits The Dharma Trails

Bamboo and Backpacks The Pineapple Backpacker Deer Traveler Conscious Passport Ecoconscious Traveller Green Boho Travel Kayla_IH The Educated Hobos Green Suitcase Travel Love.Earth.Travel She Travels Green Green Wanderess The Yellow Passport Blog

Sustainable Travel Organizations To Follow On Instagram

Hidden Lemur (Yeah, that’s us.) Responsible Travel Eco Hotels and Resorts FlyGrn Good Tourism The Coral Road BookDifferent Explorequity Duara Travels Think Impact Good Travel Global Elevate Destinations Conscious City Guides My Eco Booking Impact Travel Alliance TripWorld.Earth Impactful Tourism Regenerative Travel SuStayNably Travara

IG Travel Accounts That Promote Supporting Locals

Always Go Local The Altruistic Traveller I Like Local

Madhurima Dutta Lokal Travel Economics of Happiness It’s Beautiful Here Explore With Ama Tourism Cares Wanderlust With A Purpose Global Family Travels Planeterra The Village Experience Visit Communities

Top Travel Instagrams That Promote International Volunteering

My Travelanthropy Nomads Giving Back GivingWay

Workaway.Info Abroaderview IVHQ MovingWorlds Experteering A Journey Two Better Give Volunteers PosiTrips

Top Instagram Travel Accounts That Go Off The Beaten Path

Walkscape Somewhere goFolk

Anne Beyond Nat Wanderlust Eclectic Wanderer Marcus Exploring Not In The Guidebooks Breathe With Us Backpack Me

Travel Instagrams That Empower Diverse Perspectives

How Not To Travel Like A Basic Bitch

Philwaukee The Trawheeler Bani Amor Flybrother Traveling Latina The Black Travel Alliance Travel With Myght

Other Sustainable Travel Instagrams That Hidden Lemur Loves

Melissa Travels Near and Far Just Boarded L et’s Live Kindly The Mindful Mermaid This Happy Wanderer Brodie Deverell Happily Ever Aleah Year Disrupted The Eco Expat Roaming Stones Two Wandering Soles Kelley Travels

Conor Armor

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Top 15 Sustainable Travel Influencers

Sustainable travel influencers.

In a world increasingly aware of the impact of travel on the environment, sustainable travel influencers have emerged as powerful advocates for eco-conscious adventures. These influencers inspire their followers to explore the world while minimizing their carbon footprint, promoting responsible tourism, and supporting local communities. Through their engaging content, they provide practical tips, ethical travel recommendations, and a genuine passion for preserving our planet’s beauty for future generations. Discover the 15 Top Sustainable Travel Influencers now.

Ashley Renne

Through her platform, she has inspired and educated people about eco-friendly travel practices, sustainable living, and ethical tourism.

Ashley Renne emphasizes the importance of reducing carbon footprints while exploring the world and advocates for sustainable alternatives such as biking, walking, or public transportation.

Kate McCulley

She promotes sustainable travel by encouraging her audience to make conscious choices that minimize their environmental impact. Kate McCulley also focuses on sustainable accommodations.

Showcasing eco-friendly hotels, lodges, and guesthouses as a Sustainable Travel Influencer, she promotes establishments that implement green practices, such as energy and water conservation, waste reduction, and the use of locally sourced products.

Kristen Sarah

She has advocated for eco-conscious choices and responsible tourism for several years. Kristen Sarah educates her followers on eco-friendly accommodations through her content, highlighting eco-lodges, green hotels, and sustainable resorts.

She emphasizes the significance of supporting businesses prioritizing sustainability, such as implementing energy-efficient practices, waste reduction strategies, and eco-friendly amenities.

Jennifer Nini

Being a leading voice in sustainable travel, Jennifer Nini, through her account Eco Warrior Princess inspires her followers to explore the world responsibly while advocating for ethical tourism practices.

She travels around the world exploring new cultures and how they impact the environment; while fighting for sustainability and encouraging waste reduction.

Green Global Travel

They inspire people and help them embrace ecotourism, wildlife preservation and sustainability. Approaching the place they interact with, eco-friendly practices and a sustainable lifestyle are encouraged.

On their Instagram account Green Global Travel , they develop long-term sustainability by bringing together communities centered around conservation and healthy human growth.

Stefania Guglielmi

She travels worldwide to show everyone that sustainability does not mean living uncomfortably; one can travel luxuriously while being sustainable.

As one of the top sustainable travel influencers, Stefania Guglielmi Explores the World gives her followers various tips on how to travel while being eco-friendly.

Daniel Clarke

He is a travel blogger and photographer who advocates for sustainable travel and cultural immersion. He focuses on promoting responsible travel practices and minimizing environmental impact.

Daniel Clarke  helps people find new destinations with eco-friendly activities around the globe. Through his travels, he captures the world and showcases it to his audience so everyone can enjoy it their way.

The Green Suitcase

Being a collection of influencers and innovators, this initiative helps people find a purpose in their travels. In their Instagram account, The Green Suitcase advocates for sustainability and preservation in every journey by making conscious choices to minimize the negative impact of travel on the environment, culture, and local communities.

Abbie Synan

This travel blog and platform, run by a passionate traveler, focuses on sustainable travel practices. Through her content, she promotes responsible tourism and encourages her audience to make conscious choices while exploring the world.

At her Instagram account, Speck on the Globe , she also focuses on sustainable activities and experiences, showcasing responsible wildlife encounters, eco-tours, and experiences that connect travelers with nature and promote conservation efforts.

Also known as the wandering redhead, she incorporates sustainable travel practices into her adventures and shares her experiences through her socials. Through her platform, The Wandering Redhead educates her audience about eco-friendly accommodations.

She showcases sustainable resorts, eco-lodges, and green hotels that prioritize energy conservation, waste management, and local community engagement.

Brianne Miers

She encourages people to seek new experiences and adventures while maintaining responsability for themselves and their impact on everything around them. Her blog, “A Traveling Life,” helps people find themselves around the world and enjoy all sorts of sustainable attractions around the globe.

As a sustainable travel influencer, Brianne Miers shares from eco-friendly tour guides to restaurants and places to visit in an urban environment.

Nienke Krook

She is a travel blogger and influencer who incorporates sustainable travel principles into her journeys and shares her experiences with her audience through her Instagram account, The Travel Tester .

Nienke Krook promotes sustainable travel through her platform by showcasing eco-friendly accommodations, responsible tourism activities, and sustainable transportation options. She also focuses on eco-conscious activities and attractions, showcasing experiences that connect travelers with nature.

Linda and Caleb

The creators of the blog Bamboo and Backpacks focus on sustainable travel and eco-friendly living. The blog encourages people to explore the world while minimizing their environmental impact.

As sustainable travel influencers, they provide insights and tips on eco-friendly destinations, responsible tourism practices, and ways to reduce carbon footprint while on the road.

Green Mochila

Sustainability is the central theme since people are taught about eco-friendly accommodations, responsible transportation options, and ways to reduce waste while on the road. In addition to sustainable travel, Green Mochila explores various aspects of sustainable living.

It covers reducing plastic consumption, promoting sustainable fashion choices, incorporating eco-friendly products into daily life, and adopting sustainable habits that contribute to a healthier planet.

Linn Haglund

Through this project, the creator of the blog Brainy Backpackers  intertwines sustainability into the travel experience, combining the pursuit of knowledge and environmentally responsible practices.

She acknowledges the importance of minimizing the ecological footprint while traveling and offers practical advice on being a sustainable backpacker. Additionally, she delves into topics like sustainable agriculture, renewable energy and conservation efforts.

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25 sustainable travel Instagrammers that will inspire you to travel more responsibly

Hostelworld Blog | Posted on June 28, 2018 |

You may know me from my responsible travel account, @missfilatelista , where I share my community-based tourism experiences from around the globe. Luckily, I’m not alone in these ethical travel practices that make a minimal impact on the environment while benefiting locals. I’ve asked some fellow conscious voyagers to share their sustainable travel expertise so that we can all become more mindful travellers and preserve our beautiful planet and vast cultural heritage.

Soultravelblog

Ellie and Ravi travel with conscience as they seek out journeys with lots of soul.

Around the world, more and more destinations are feeling the impact of tourism. Beaches are being closed due to over pollution, cultures are getting trampled on, and prices for locals are getting hyperinflated. It can seem that the problems are too big to make a difference–but each person that chooses responsible travel can make a difference! As travellers, we have the opportunity to clean up the impact of tourism now, before it’s too late. We should recognise the places that are making a difference, rather than criticise those who aren’t perfect in their sustainability efforts. There are so many wonderful initiatives taking place around the world to create positive impact through travel. Keep in mind that the term Eco is being overused–in many places, ecotourism means an outdoor activity. In some places, huge swathes of forest are cut down to make way for so-called Eco-activities. Be aware that Eco is not always environmentally friendly.

📷: @soultravelblog

GivingWay directly connects volunteers with non-profits on the ground for free so that non-profits can clearly communicate their wishes, and volunteers can direct their contribution where most needed.

GivingWay turned the voluntourism industry on its head by ensuring that human and financial capital are driven directly and ethically into local communities. Most local communities and NGOs heavily value and rely on the skills of volunteers and the profit from tourism to support their projects. The more a volunteer is able to connect directly with the local community, the greater the impact they can have. Truly impacting local communities in a positive way is the real benefit of responsible volunteering . Become immersive in your travels by connecting to the culture, language, and history of the people and support the local communities you are visiting. Responsible travel ensures part of the money you are spending is going into the hands of local businesses.

📷: @givingway

Greensuitcasetravel

Misty is a socially-conscious traveler who makes a positive impact as she explores the world’s most amazing destinations.

Travel isn’t inherently sustainable. Flying is terrible for the environment and over-tourism is destroying the integrity of some of our world’s most ancient sites. If we all traveled responsibly we’d be able to preserve some epic places so that others can continue enjoying them. There’s this idea that responsible travel is too confusing or hard. It’s not but it does require thinking a bit more critically about your choices. Do research so that you can understand the history of a destination, the cultural etiquette to follow, what the political climate is like, and what organizations are helping folks who need it the most. Responsible travel is for everyone. Choose accommodations and activities that are creating a better world. It’ll make you feel more connected to your travel destination. You’re a guest when you travel to another country. Treat a destination like you would want someone to treat you and your home.

📷: @greensuitcasetravel

I_like_local

I Like Local is a responsible travel marketplace allowing travelers to directly connect with locals and book authentic stays and experiences. 100% of the money asked by local hosts is paid to them offering locals a sustainable way to earn money and provide travelers with in-depth travel experiences.

Giving local people and communities access to a worldwide travel market allows people from different cultures gain a mutual understanding through cultural exchange. Mindful travel works when it shows clear benefits to travelers and is offered at a competitive price. A tiny effort can shift mountains–do your best to reduce your negative impact through changing your choices. Buy local as this reduces the need to import goods and empowers locals. Avoid plastic bags and bottles by bringing your own reusable items. Use plastic free toiletries like shampoo bars, soap, deodorant, etc. Reduce your travel footprint by taking direct flights. Make bookings with eco-friendly accommodations, booking platforms, or travel agencies.

📷: @i_like_local

Thelifeofasolivagant

Sara is a wildlife photography enthusiast who’s always finding the most ethical ways to see animals in the wild.

Any effort towards being a more responsible traveler should be applauded. We should be celebrating people’s efforts, not attacking their mistakes. If you’re traveling responsibly by booking locally owned accommodations, local tours, and eating at local restaurants, the benefits go directly to locals. Being responsible often takes some planning to make sure the things you do in your travels are in fact ethical. Join ethical travel groups on facebook that are a great resource, like Women for Ethical Travel. Start making changes that you can easily do; bring a metal straw and bamboo utensils to reduce your waste in your travels, research to see if the hostels you are staying in have eco-friendly efforts, book travel experiences find yours led by locals and aren’t harming animals. Nobody is perfect, even the influencers you see on Instagram promoting responsible travel. We all started somewhere, and so can you. Just start making a change.

📷: @thelifeofasolivagant

Green_Global_Travel

Bret and Mary are passionate about having transformative travel experiences as they explore the world’s nature, wildlife, history, and indigenous cultures.

Responsible travel removes the pressures of mass tourism, provides sustainable forms of revenue to local communities, funds the preservation of wildlife and the ecosystems they inhabit, and lead us to be more informed, educated, and empathetic travelers. Ecotourism adventures conserve the environment and improve the well-being of local people. When local communities aren’t given a voice in tourism, there’s a resulting rise in anti-tourist sentiment. Responsible community-based tourism can be the antidote to the problems of mass tourism. All of us as travelers can make a difference in the choices we make. Greenwashing is everywhere, and being truly responsible requires asking a lot of questions and doing research on hotels, tour operators, etc.

📷: @green_global_travel

Ladiesleavingfootprints

Ladies Leaving Footprints features women of all backgrounds traveling and living sustainably.

Travel is a huge privilege and all travelers have some sort of carbon footprint due to emissions from transportation. It’s extremely important for travelers to be as sustainable as possible. The benefits of traveling responsibly include making friends with locals and learning from them, experiencing fantastic nature, and connecting with people who truly care about other people, animals, and the environment. Find a like-minded community to support you in your efforts. Find people to clean beaches with and to vent to when you see other travelers around you taking advantage of local communities. Ask a ton of questions. Whether you’re asking yourself, or someone in the tourism industry, just keep asking. Ask why the clothing you’re about to buy abroad is so inexpensive. Ask why there are chains around the ankles of the elephant ‘sanctuary’ you are visiting. Ask yourself where you think your trash goes when you ‘throw it away’.

📷: @ladiesleavingfootprints

Jazzmineraine

Jazzmine has been globetrotting with her 40L pink backpack for over 5 years while practising responsible travel.

The travel industry has the ability to empower communities economically, socially, and environmentally. Responsible travel isn’t a competitive edge–it’s the future of the industry and every traveler and travel organization worldwide is responsible for the damage that’s been caused. According to the United Nations Environment Programme, for every $100 spent in a developing country by a tourist, only $10 remains in destination. That’s 90% tourism leakage! By choosing accommodation, restaurants, and activities developed and led by locals, you’re bringing more sustainability to the destination. Think of how you currently travel and where you can start to make more mindful choices, like bringing a coffee canteen with you, refusing to buy products that are wrapped in plastic, or staying at locally owned hostels. Responsible travel is when every decision you make considers the impacts on the community through a social, economic, and environmental lens.

📷: @jazzmineraine

Waterthruskin

Valeria is a plant-based yogi, social entrepreneur, and risk-taker.

I visit eco-friendly and soul-enriching places as I travel the world to not only acquire a vast knowledge of different cultures, green design, and exotic plant-based cuisine but to also connect deeply with nature and protect it. Responsible travel pushes me outside of my comfort zone. We all have the power of making a difference and having a positive impact simply by changing our habits and decisions a little, even while traveling. Choosing eco-friendly hostels that have our planet and people in mind reduces our negative footprint and introduce guests to a world that is unknown to most. A world of magic, connection, bliss, and respect.

📷: @waterthruskin

Charlieontravel

Charlie is a green traveler who supports local people, culture, wildlife, and the environment through community-based tourism activities.

Sustainable travel should be the only way we travel. Our world has finite resources yet mass tourism threatens much of the world’s natural ecosystem. Excessive air travel releases harmful CO2 emissions and package holiday resorts destroy habitats of local wildlife. Responsible travel preserves our environment and wildlife, people and culture, and buildings and history. As a responsible traveler, I’ve been able to do so many incredible things and feel good for being able to spend my money supporting local people, businesses, and projects. I’ve been to peanut butter making workshops run by locals, learned about water filtration social enterprises in Guatemala, taken cooking classes in Thailand, silver-making classes in Indonesia, and so many other great responsible travel experiences.

📷: @charlieontravel

The_Mindful_Mermaid

Alex is a mindful mermaid who makes sustainable choices in her daily life and during her travels.

We need to use the $7.6 trillion tourism industry as a catalyst for change and development. Tourism can be a force for good by providing sustainable employment to locals and helping to spark conservation efforts. Responsible travel does take more effort and research, but it always pays off with more immersive travel experiences. You don’t need a massive budget to travel sustainably–many of the things that I do to travel more sustainably have actually been extremely affordable. To become more responsible in your travels be sure to research before visiting a destination. Consider how you interact with not only the environment but locals and wildlife as well. Always be mindful and respectful of local cultural customs.

📷: the_mindful_mermaid

Nomadicfare

Wendy is passionate about culture, natural wonders, local communities, and sustainable travel.

We, as travelers, need to make a positive impact wherever we’re visiting.  Responsible travel is staying in locally owned accommodation, learning the basics of the native language, and eating at a family operated restaurants. When we make responsible decisions while visiting places around the world, we’re ensuring that we make a positive impact on the local community and environment. Try to see places that are off-the-beaten-track. A benefit to being around local families and guides is that they’re so open to sharing their culture.

📷: @nomadicfare

Twodustytravelers

Emily is a nurse and Aaron is a teacher–they’re both passionate about volunteering abroad ethically and ethical off-the-beaten-path travel.

The little choices you make while traveling–where you stay, what you buy, how you interact all add up to big consequences for the places you visit. Responsible travel is fun! It’s not about telling you all the things you can’t do, but rather opening up a world of possibilities for authentic, unique, life-changing experiences. Travelers should seek out adventures that truly support the place they’re visiting, rather than whatever gets the coolest photo. Responsible travel is good for the places we visit because it supports their economies, respects their residents, and preserves their ecosystems. It’s good for us because we’re not trapped in the same cookie-cutter experience that everyone else has had before. Nobody is a perfect responsible traveler. Everyone is learning and doing the best we can. Sometimes you mess up and forget your bamboo utensils or end up on a tour that treats locals with disrespect. Give yourself some grace and do better the next time.

📷: @twodustytravellers

Nat and Zin are a duo of travelers sharing community-based and offbeat destinations in Sri Lanka and beyond.

Sustainable travel environmentally, socially, andfinancially benefits a destination. If we destroy the environment and the life of local communities, what is left for us to experience? It’s the beautiful nature and local culture that attract us to a place. Traveling sustainably not only protects the environment but helps the local culture to be preserved. Take public transport as much as you can to help reduce your carbon footprint. Aim to contribute to local communities during your travels. You’ll be exposed to their culture and help preserve age-old practices. After all, it’s the people who shape our experiences more than anything else.

📷: @natnzin

Dontforget2move

Christine and Jules get the most of their adventures while protecting this gorgeous world for future generations of travelers.

Sustainable travel opens up so many awesome adventures that have a positive impact on the local people, animals, and environment. It’s so important to protect the beautiful destinations we love so future generations of travelers can experience them as well. Off-the-beaten-track destinations have become overrun with tourists which results in serious issues like pollution, beach corrosion, and displacement of local people. Responsible tourism isn’t a boring or restricting way to travel. It will actually make your travels more fun. Anytime you’re thinking of doing a tour that involves animals, local people, or the environment, take a moment to consider the implications of the activity and whether it will have a positive or negative impact.

📷: @dontforget2move

Hownottotravellikeabasicbitch

Kiona shares a completely honest, funny, and fresh perspective on places to go, what to do, and what not to do. Don’t be basic.

As a responsible traveler, it’s important to recognize that travel and politics are inseparable and that we must decolonize travel. Choosing the proper people to do tours with is one of the most powerful steps we can take with our tourism dollars. In addition to respecting the people, we must also respect the land we walk on. Be respectful of animals by not touching them and giving them their natural space. Respect the environment by not exploiting a country’s resources. This planet does not belong to us. We’re here for a short moment in time with the privilege to see all it has to offer. Every time someone stands up for what’s right it causes a chain reaction of people reflecting on their own decisions. Being a responsible traveler isn’t immediate or all-encompassing. Every decision made to be more responsible matters. It’s an evolution to be more aware of the impact we leave on the planet, so every little step counts.

📷:@hownottotravellikeabasicbitch

Cycloscope_globecycling

Daniele and Elena are exploring the world by bicycle–they’ve pedaled  25,000 km from Europe to Asia across 23 countries.

Unlike non-human-powered vehicles (trains, planes, buses) transportation by bicycle puts travelers in close contact with the road, the landscape, and the people. Tourism can be good for local economies, but only if it’s done in a responsible way. Otherwise, it might destroy cultures, environments, animal habitats, and small business. The benefits of responsible travel are huge–from being more in touch with the local culture, learning about the country’s history and politics, to experiencing local traditions. Travelers should try to understand if someone or something is suffering in order for them to have fun. If you want to be sustainable maybe get yourself a bike!

📷: @cycloscope_globecycling

Thealtruistictraveller

Bianca shares inspirational stories of responsible tourism, fair trade, and community development from around the globe.

I’ve always been mindful of the impact I have on others and the planet. Sustainable travel provides the opportunity to connect while making a difference, two of the fundamental importances of life. The experiences where I eat dinner in the home of a Hmong family, wake up to the sounds of wild Gibbons in the jungles of the Gunung Leuser, learn the art of stamp making in the Old Quarter of Hanoi, sing karaoke with locals in a remote island somewhere in the Philippines are the most unforgettable because of the humble cultural exchange where we’re all equal. Responsible travel benefits the communities we choose to visit, the earth we live on, and also ourselves. Being a responsible traveler is just another term for being an educated, compassionate person who likes to roam the earth.

📷: @thealtruistictraveller

Wanderingredheadcher

Cherene is on a mission to gallivant around the globe in a responsible manner.

We’re guests in other countries and have the responsibility to leave it as it was when we came and not worse off because of our visit. Community-based tourism ensures that the money you spend reaches those that actually live where you’re traveling. Find companies that are owned by and employ local people. I’m still learning all the time–I’m not a perfect responsible traveler. The downfalls of responsible travel are that not all accommodations that call themselves “green” actually are. Some still will have individually packaged toiletries for example, which clearly isn’t very green. I recently stayed at an ecolodge and at times had no power or hot water. Making ethical travel decisions can sometimes be a step out of one’s comfort zones.

📷: @wanderingredheadcher

Brianne is a communications consultant who works with non-profit organizations and social enterprises so she’s naturally incorporated sustainable practices into her travels.

There’s a perception that sustainable travel is sacrificing quality or “roughing it.” It’s often associated with budget travel, when in fact, you can have ethical luxurious travel experiences. There’s a full range of sustainable options that are available to travelers of all budgets and styles offering one-of-a-kind experiences that genuinely benefit local communities. With responsible travel you’ll have much richer memories and literally be helping to put food on someone’s table or send someone’s child to school by supporting local businesses. Sometimes you may be paving new ground. Often there are no Yelp reviews for street food vendors so you need to be comfortable with a certain amount of risk. Support local artisans by purchasing something special directly from them or through a collective–no haggling if it’s made by hand!

📷: @brimiers

Twowanderingsoles

Katie and Ben are married wanderers dedicated to adventurous responsible travel as they backpack around the world, volunteer on organic farms, and live in a campervan they built themselves.

If each person makes small changes, this world would be a much better place. Travel in a way that is better for the environment and the communities you visit. There are little changes you can make right now that will help you travel better. Being a mindful traveler means you’ll be more aware of the negative sides tourism can have on this world–natural wonders destroyed because of tourism, towns where a rich culture has been replaced with souvenir shops, and traditional manners that have been forgotten as drunken tourists wander through town. These are the very real side effects of tourism, and each day there are towns around the world and pieces of nature that are being tainted. This is why traveling responsibly is so important. If we don’t, our world and its beautiful cultures and natural masterpieces will disappear.

📷: @twowanderingsoles

Where.is.irine

Irine strives to inspire people to take care of our precious planet and adopt an eco-friendly way of living by showing them new places, cultures, and local handmade products around the world.

The foundation of sustainable tourism is to reduce, reuse, recycle; protecting cultural and natural heritage; and providing social and economic benefits for local communities. Sustainable travel sets programs in motion that protect the land, culture, and people while building resources that will help maintain responsible tourism for future generations. At home in the Indonesian islands, the effects of climate change are apparent including rising water temperatures and ocean acidification, and unprecedented levels of coral bleaching. Always opt for community-based tourism which enables travelers to discover local habitats and wildlife while respecting traditional cultures. The community will be aware of the commercial and social value placed on their natural and cultural heritage through tourism, and this will foster community-based conservation of these resources.

📷: @where.is.irine

Lifeinminiaturepictures

Natasha works in International Development with NGOs managing a variety of projects addressing women and youth empowerment, sexual and reproductive health, hygiene, water, and sanitation.

My work naturally impacts the choices I make to ensure that my tourism directly supports the local people and the economy of the country I’m visiting, is environmentally friendly, and culturally appropriate. Tourism can have immense benefits if managed in the appropriate manner, such as inducing economic development involving local communities and promoting decent jobs. It can be quite overwhelming trying to make sure you’re always doing the right thing. We all make mistakes (I know I have) but as long as we learn from them and don’t make them again it’s OK! Start with something that you’re passionate about and is close to your heart. If it’s the environment, look into how you can offset your carbon footprint; if it’s animals, make sure you have done your research to ensure the welfare of the animals is considered. What may seem small can have the biggest impact.

📷: @lifeinminiaturepictures

Gondwana_ecotours

Gondwana Ecotours promotes travel that is educational, authentic, and beneficial to local communities, ecosystems, and economies.

There is a growing interest in authentic travel experiences which can be leveraged to make tourists interested in responsible travel experiences. One benefit of responsible travel is being able to have meaningful cultural exchanges with people from all over the world. It is very gratifying to learn different ways of life. Travelers can spend tourism dollars in a responsible way while helping protect cultures and ecosystems. Consider the environmental, social, and cultural impact of the trip you’re taking. Keep in mind that sometimes businesses are greenwashed to seem environmentally friendly just to make more money. Responsible travel is putting the well being of the local people, nature, and culture in the forefront of your travel experience.

📷: @godwana_ecotours

wtwildflowers

Ariel and Ron are vegan vagabonds who’ve been traveling full-time for two years in their camper van.

We travel to soul see. Having the realization of how connected we all are and how our actions have far-reaching implications globally on other people and the planet spurs us to live more sustainably. We should all strive to reduce our footprint by purchasing carbon offsets when we fly or rent a car, it’s an easy way of contributing positively while traveling. Travel that supports local culture, people, animals, and habitats benefits everyone. Always ask more questions. Does the safari tour practice any carbon emission reduction? How are the elephants at the zoo trained to be near humans? Does your hotel have water conservation policies? Don’t get caught up in the glitz and glamour of travel without paying attention to the impact that glitter may have on the ocean once it finds its way there.

📷: @wtwildflowers

About the author:

Lola Méndez is a travel writer and full-time traveler sharing her adventures on Miss Filatelista as she adds to her collection of passport stamps. She travels to develop her own worldview and has explored over 50 countries. Passionate about sustainable travel she seeks out ethical experiences that benefit local communities. You can follow her on Instagram , Facebook , Twitter , Pinterest , and LinkedIn .

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20 Sustainable Travel Bloggers to Follow in 2020 for Epic Eco-Friendly Inspiration

I realized recently that I follow a lot of travel influencers, but not nearly enough sustainable travel bloggers. Entering 2020, I wanted to flood my feed with more eco-friendly vacation inspiration, and also diversify my feed to include more women of color, as the travel sphere can be pretty white. (As a white woman trying to blog about sustainable travel myself, I mean no offense by this.)

After some research, I’ve put together a list of 20 sustainable travel bloggers that you need to follow immediately. Some I’ve been following since I started Suitcase Six while others are newer to me. I promise they will collectively help inspire, educate, and motivate you to make 2020 your most sustainable (and responsible) year yet, in your travels and your daily life!

I’ve got another list already growing so I plan to continue sharing my sustainable travel blogger roundups in future months. And I haven’t included myself on the list but of course, I recommend Suitcase Six, and hope you stick around for the year of eco-content I’m planning!

Without further ado…

Miss Filatelista

Why i recommend her:.

I’ve followed Miss Filatelista for maybe two years now and she’s one of my favorite sustainable travel bloggers. She’s a freelance writer and between her personal blog and articles she’s written for other publications she’s constantly churning out helpful and unique content.

On her blog you’ll find tons of vegan food guides, reviews of sustainable accommodations and tours, and beautiful photos from location she’s been. On twitter, I find myself wanting to like or retweet nearly all of her tweets and I’ve learned so much from her content about sustainable travel, feminism, and human rights in general. 

Lola and her sister have also founded Latinas Love Travel, whose instagram you can find here: https://www.instagram.com/latinaslovetravel/  

My favorite articles:

Responsible Travel Challenge: Booking Mindful Accommodation

Responsible Travel Challenge: Don’t Give Money to Beggars

Green Mochila 

Why i love them:.

Green Mochila focuses on South American destinations and they dive into the culture, societal issues, and specific issues in sustainability (both environmentally and otherwise) on their blog. They spent an entire year traveling South America in true slow-travel style, and I appreciate that their content goes beyond surface level itineraries.

My Favorite Articles:

Eco Travels & Responsible Tourism: Our Guide for Responsible Travellers

🇵🇪 A Few Keys to Understanding the Wari: Culture in the Shadows

Get your daily dose of outdoor inspiration filled by Ketki, with some tips on how to get around sustainably and let nature do it’s thing! She’s got a ton of content on India for your trip planning needs as well, which I’ve been reading up on eagerly.

My favorite article:

Sustainable tourism in Luang Prabang, Laos

Two Dusty Travelers

Two Dusty Travelers is another duo I’ve followed for quite a while. They’re constantly churning out valuable pieces on volunteering while traveling, eco-friendly products, and lesser-discussed topics like ethical social media use or medical mission work. I recommend setting aside an hour our two to pour over the content on their blog.

I also recommend following them on instagram where they’re regularly sharing useful information and sustainability news on their Insta story!

Mexico Cassie

Heading to Mexico? Cassie has you covered. Literally – she has posts on areas in nearly every region in Mexico from the Yucatan Peninsula up to the Northern regions of Sonora and Chihuahua. Some of these posts specifically address sustainable living, while others help you dive into the rich culture and traditions Mexico has to offer. Plus so many food posts – and who doesn’t want to become well versed in Mexican cuisine?

Sustainable Living In Merida: Where to Shop and Eat

Teja on the Horizon 

Teja doesn’t put on a facade about her travels – she’s open and upfront about where she struggled to travel sustainably, and how she can improve next time. She provides some region-specific tips on how to been more green on the road too, and has gotten involved with some wonderful social enterprises which she shares on her blog.

Sustainable in NORTH INDIA | An Honest Review of My Travel

Mikaela Loach

A twitter connect recommended Mikaela to me and the instant I found her blog I knew I was a huge fan. She seamlessly weaves ethics, sustainability and responsibility into all aspects of her brand, obviously including travel, but extending to fashion, food, politics, and even the “boring” aspects of daily life like utilities. Check her out, ASAP.

Ghana #4: Business Education for Sustainable Development

Ethical Utilities: The boring stuff that is actually pretty helpful

In Locamotion

On In Locamotion, you’ll find posts covering social justice, eco-friendly travel, culturally immersive experiences, and even tips on responsible writing. Alissa has an honest approach that isn’t afraid to share controversial opinions (why we shouldn’t be encouraging everyone to travel) and mistakes she’s made on the road and how she’s learned from them.

The content on In Locamotion is thorough and well researched, and Alissa does a great job acknowledging the privilege that many Western travelers (especially white female travel bloggers) have.

Sustainable Travel Manifesto

Why I Don’t Believe in Encouraging People to Travel

HeyAshleyRenne

Ashley’s blog isn’t just limited to travel – she shares so much knowledge on creating an eco-friendly lifestyle! From organic gardens to vegan fashion to electric cars, I found myself sucked in reading article after article and I’m sure you’ll find some tips on making your daily routine a little greener. Her instagram is also absolutely gorgeous.

Tiger Escape in Atlanta – The REAL Issue Nobody is Talking About

Small Footprints Big Adventures

Why i recommend them:.

Small Footprints Big Adventures blends sustainability with family travel, and parents should be here for it! From responsible travel guides with suggestions on kid-friendly activities, to thought pieces on respectful photography, there’s a ton of useful posts to work through. It’s hard enough being eco-friendly as an individual but parents will find great suggestions on how to raise more eco-friendly kiddos which is something our planet really needs.

Volunteering with our children at the Juara Turtle Project.

The Awkward Traveler

Aside from her stunning insta photos, Kay offers a beautiful blog with insightful think pieces dedicated to inclusivity and expanding your world view. In addition, she has some amazing round-ups of Latin, Black, and Asian bloggers to keep you inspired for years to come.

If you love reading about the destinations you visit, The Awkward Traveler also offers suggestions on books to read that are written by local authors. YES.

Diversify Your Media – aka “Why Isn’t This on the News?!” is a Lazy LIE

15 Myths and Misconceptions about South Korea – Debunked

Midlands Traveller

Simone has some great eco-friendly travel posts, but I also love the rest of her eco-content. From ideas on sustainable gifts for co-workers to making your appliances more green, she’ll have you whipped into sustainable shape in no time. If you’re a fellow foodie, she’s got posts for that too that will leave you drooling.

Best Winter Sustainable City Breaks

Spin the Windrose

Firstly and unrelated to sustainability, Abbi’s blog is gorgeous. But to the real point, she has so many great posts on sustainable travel, plus lifestyle and vegan guides, and she’s open about things she’s tried she wouldn’t do again. I’ve definitely made choices in my travels I regret and wouldn’t encourage others to try, and I love anyone who can be honest that we aren’t perfect and sometimes our initial judgement isn’t 100% correct.

Silly Little Kiwi

Tara’s blog and instagram are beautiful, and she’s been blogging since 2011 so there’s a wealth of information there. I’m partial to the fact Silly Little Kiwi has some wonderful articles about my birthplace and hometown, (Bloomington and Indianapolis, respectively). Don’t miss the responsible travel guides for Budapest and Spain – major European cities with so much tourism that eco-travel is all the more important!

How to travel responsibly in budapest: locally-led tours, social enterprise cafés, + What you can’t miss in hungary’s capital

Soul Travel

Ellie and Ravi have a gorgeous blog with in-depth guides on sustainable travel in India, London, and other popular destinations. They also have some well written posts on the concept of sustainable travel and how to make a positive impact with our travels that are well worth a read. I found a guest post they’d written on another blog too, included below, on how to find relatable tour operators and I kind of want to print it off and frame it.

My favorite articles :

23 of the Best Eco Resorts in India, for the Eco Conscious Traveler

Everywhere All The Time

I appreciate a writer who doesn’t sugarcoat their opinions, and Bani does just that with so many articles on topics I haven’t heard many others I follow discuss, specifically relating to their tagline, “decolonizing travel culture”. I’m eager to read through more of Bani’s publications on their blog and other platforms; there’s a lot of perspective changing pieces there I believe will make us all better travelers. Entering 2020, perspective and understand is something we could all benefit from – so get reading!

The Shooting Star

Put simply, Shivya is a badass. Published author of a best-selling book, she’s been featured on tons of major platforms like National Geographic and BBC travel. Rightfully so – the articles on her own blog (and there are a ton) are all full of genuinely helpful tips on responsible travel, eco-friendly wanderer, and inspiration for making meaningful connections with locals wherever you go.

How Not To Travel Like A Basic Bitch

There are so many reasons to follow How Not To Travel Like A Basic Bitch that I struggled to write this recommendation succinctly. Her content is honest and needed, calling us all out for the problematic behaviors we present when we travel, especially white people who (myself included) have a lot to learn. From talking about privilege and racism, to sharing stories and perspectives from locals, to posting an booty pic every 1000 followers on insta to illustrate you can have a PhD and show your body at the same time – I’m constantly learning from Kiona and being motivated to do better.

Soraya Earth

Soraya is trained in sustainability for business, and lucky for us travelers, she’s turned her talents to the travel industry. Aside from eco-friendly blog posts, she organizes trips like the all-women sailing expedition to research plastic pollution, and even makes some incredible art that’s net positive. She covers all sorts of topics like photography, consultancy, and activism, but I love her out of the box articles on sailing and bamboo bikes, which I haven’t really seen anywhere else!

Building A Bamboo Bike

Why Surfers Make Better Environmentalists Than Climbers (a guest post on another blog)

Sunshine & Raine

There is so much personality in Jazzmine’s blog, and her ambitious, cheery, go-getter attitude makes me want to jump off the couch and take action. I love the diversity of articles on her blog and in the many initiatives she’s a part of in India and beyond. This is a newer blog for me and I can’t wait to be following Sunshine & Raine next year.

Cooking For A Cause

Thanks for reading and making your social media feed a little more green!

I hope you’ve found some wonderful new people to follow. I already have about 12 bloggers lined up for another round-up post. If you know of anyone writing on sustainable travel, eco-friendly living, or ethical issues related to race, wealth, or gender, and their intersections with travel – send them my way!

Hi there! I’m a travel advisor who helps busy, eco-conscious people experience once-in-a-lifetime adventures in breathtaking locations like Norway, Scotland, the British Virgin Islands, and Uganda. Schedule a complimentary vacation planning session and let’s talk about your next trip. https://www.facebook.com/SuitcaseSix/services/

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• On 12 Dec 2021

10 Sustainable travel Influencers to follow in 2022

Traveling is a wonderful way to explore the world's treasures and interact with people from different cultures. Unfortunately, many tourists neglect to consider the impact of their travels on the natural environment. Some travellers are anything but eco-friendly, from their usage of non-recyclable plastics to their dependency on gas-powered vehicles. But what most of us don't know is that, It is feasible to be a "greener" traveller just with little initiative and knowledge. To prove that, Here are the top 10 Sustainable Travel influencers who have discovered to combine their passion for travel with their concern for the environment.

Ashley Renne

Professional photographer Ashley Renne of  heyashleyrenne.com is an ambassador of sustainability and veganism. Initially Travel blogging for her was all about a glamorous jet-setting lifestyle. However, in 2018 she rebranded to reflect her interest in sustainability and smart home technology. Ashley is currently living in Atlanta, Georgia, and you can follow her on her blog, Instagram , and YouTube channel.

Stefania Guglielmi

Stefania Guglielmi is a full-time travel blogger from Italy. Her Instagram and blog focus on how sustainable travel can go hand in hand with a touch of luxury. You can find full travel guides, healthy recipes, lifestyle, and fashion tips on her blog everysteph.com . Green and glamorous travel and lifestyle

Bamboo and backpacks

Bamboo and Backpacks is a blog by Caleb and Linda where travel meets sustainability.  It is for people who desire to explore the world whilst doing their best to have a positive impact on the planet. Their vision is to build an eco-conscious community and empower the people in it to make mindful choices that benefit both humanity and the natural world. 

Similarly, you'll find travel guides, tips & tricks, and a wealth of information about how we can all make a conscious effort to be more environmentally responsible, on their blog and youtube

The Green Suitcase

The Green suitcase is a blog by Mindy Foster, with a collection of influencers and innovators with a background in a variety of converging industries. They’ve come together to redefine the way we travel, to travel with purpose. At the green suitcase, You can find it all, from planning a trip to sustainable travel trips. Follow them on Instagram and Youtube to learn more.

Brainy Backpackers

Brainy backpackers is one of the most popular travel blogs by a Norwegian sustainable travel blogger Linn Haglund. Linn's blog is full of fantastic tips and advice for traveling the world, encouraging people to travel wisely. In addition to their blog, you can learn more about Brainy Backpackers' incredible journey, by following them on Instagram , Facebook , and Twitter .

Green Mochilla

Green Mochilla i s the brainchild of budget packers, Anna and Anthony, who living the eco dream as they travel across South America and Europe. The idea to write a travel blog came to them just before they flew for 10 months of eco travels in South America. And what started as a hobby soon became a passion.

You can find travel guides, stories, cultural facts and eco-travel tips on their blog, Facebook , twitter and Instagram .

Green Global Travel

Green Global Travel was founded in 2010 by sustainable travel gurus Bret Love and Mary Gabbett and is jam-packed with travel inspiration, responsible wanderlust, and outdoor activities. Along with over half a million followers, they keep their subscribers up to date as they travel the world while remaining environmentally conscious.

Brianne Miers

Brianne Miers is a blogger from Boston who maintains the blog A Traveling Life . She has travelled to over 50 places and has plenty of travel advice and destination recommendations to share with her readers. Hence Focusing mostly on sustainable living, her blogs include everything sustainable from eco-friendly tour guides to local restaurants and experiences.

Cherene is a sustainable travel influencer who manages her blog, Wandering Redhead. Here you can find travel tips, served with a side of sass and sustainability.  Her passion for travel has taken her to over 85 countries, and she's eager to share her adventures through blog entries and photos. On her site, you'll find travel tips for solo travellers as well as ecotourism enthusiasts.

Speck on the globe

Speck on the globe is a stunning travel blog filled with Abbie’s account of sustainable travel. Originally from Pittsburgh PA, Abbie has been working remotely and traveling since 2013. Here she shares sustainable and ethical tourism stories so to inspire people to travel responsibly. You can also check her Instagram to find more sustainable trips and advices .

Learn more about how to be a sustainable traveller

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Eco-Friendly and Responsible Travel Influencers

Traveling is a great way to see the world’s wonders and get in touch with unfamiliar cultures. Unfortunately, many travelers fail to consider how their adventures can affect the natural world around them. Some travelers are anything but eco-friendly, from their use of non-reusable plastics to their reliance on gas-powered vehicles.

But with some inspiration and insight, it’s possible to be a “greener” tourist. The following Instagram influencers have found ways to balance their passion for travel with their passion for the environment.

Eco-friendly and responsible travel influencers sharing ways to be green while traveling

Stefania guglielmi — everysteph  .

Stefania is a digital nomad and luxury travel influencer from Bologna, Italy. She has 37K Instagram followers and runs Every Steph , a travel blog that shares tips on how to travel sustainably and recaps destinations she’s visited. Her entries include articles about the top ecotourism destinations and reviews on eco-luxury resorts .

View this post on Instagram A post shared by Stefania Guglielmi (@everysteph)

Torbjørn C. Pedersen — onceuponasaga

Denmark-native Torbjørn is an influencer with the ambitious goal to visit every single country without catching a flight . It’s an eco-friendly way to travel, ensuring he spends plenty of quality time with the people he meets along the way . His travels have amassed 66.9K Instagram followers and 11.7K YouTube subscribers . He also runs a blog, Once Upon a Saga , where he has written entries that dive into more detail about his travels.

View this post on Instagram A post shared by Thor 🇩🇰/🇫🇮 (@onceuponasaga)

Dante & Zsuzsi — deertraveler

Dante and Zsuzsi are an influencer couple with 11.8K Instagram followers . Their content focuses on their trips around the world , sustainability and photography. Under each of their posts, they offer travel tips on activities to do at their destinations and urge their followers to connect with the culture there .

View this post on Instagram A post shared by Zsuzsi&Dante| travel couple👫 (@deertraveler)

Brianne Miers 

Brianne is a Boston-based influencer who runs a blog called A Traveling Life , where she shares travel tips and destination guides. She’s been to over 50 countries and focuses on sustainable attractions. Some of her blog entries include “Creating a More Equitable Travel Industry” and “Backpacking El Salvador: A One-Week Guide to Adventure.” Brianne also shares her adventures with her 8.5K Instagram followers .

View this post on Instagram A post shared by Brianne | A Traveling Life (@brimiers)

Cher — wanderingredheadcher

Cher is a travel nurse anesthetist and influencer behind the travel blog Wandering Redhead . Her love for travel has led her through more than 85 countries. On her blog, you’ll find travel tips for solo travelers and guides for ethical travel for ecotourism . She also shares her love for travel with her 9.8K Instagram followers .

View this post on Instagram A post shared by Cher (@wanderingredheadcher)

Bret & Mary 

Bret and Mary are a couple who started their blog, Green Global Travel , in 2010 as a way to share their passion for exploring wildlife and history. They’ve shared articles on the topics of green living and conservation . In addition to their blog, they use their platform on Instagram to inspire their 47.4K followers to embrace ecotourism and cultural preservation .

View this post on Instagram A post shared by Green Global Travel (@green_global_travel)

Abbie Synan — speckontheglobe

Abbie is a freelance writer and ethical traveler with 9.8K Instagram followers . She has been traveling and working remotely since 2013 and uses her blog, Speck on the Globe , to detail her adventures. She also shares articles on ethical tourism that include eco-friendly accommodations , wildlife conservation and ways to be a more sustainable traveler .

View this post on Instagram A post shared by Abbie Synan • Ethical Traveler (@speckontheglobe)

Rasmus Lythcke — thetravelbook

Rasmus is a Dane travel blogger with 33.6K Instagram followers . His blog, The Travel Book , features eco-friendly traveling and sustainable lifestyles articles. To promote eco-friendly practices, he hasn’t taken a flight in over 4 years and uses his platform to prove that making sustainable changes doesn’t mean you have to sacrifice the comfort and luxury aspect of traveling .

View this post on Instagram A post shared by Rasmus Lythcke 🇩🇰 (@thetravelbook)

Vivien & Aaron — thedharmatrails

Vivien and Aaron are the influencer couple behind the travel blog, The Dharma Trails . They use their platform as a way to promote eco-friendly traveling and sustainable lifestyles . Vivien and Aaron also have a large audience on Instagram, with 13.9K followers .

View this post on Instagram A post shared by Slow Travel, Ocean Conservation (@thedharmatrails)

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8. Rasmus Lythcke

9. Swati & Sam

10. Katie & Ben

11. Vivien & Aaron

12. Elena & Daniele

13. Misty Foster

14. Ketki Gadre

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21. Pauline

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25. Cherene

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27. Natasha

28. Charlie Marchant

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20 sustainable influencers you need to know right now

Table of contents

Influencers have paved the way for brands in the fashion, beauty and lifestyle industry in the digital landscape, and as consumers increasingly care about the ethics of the brands they choose to support, and a product’s impact on people and the planet, sustainable influencers are coming of age in a crucial moment in the fight against greenwash, climate change and social and environmental justice.

But who are the names to know, and why should you work with them? These are the top sustainability influencers to have on your radar… 

Sustainable Beauty Influencers

From clean beauty influencers to zero waste bloggers, we're seeing more and more sustainability influencers on Instagram and TikTok every week, which can make it hard for beauty and cosmetics brands to know who best to work with. Read our curated list to find your next brand partner.

Celeste Thomas

@celestethomas

Followers: 56.6k IG Location: Los Angeles, US Los-Angeno Celeste Thomas is a holistic skincare and wellness influencer who focuses on clean skincare practices. As a registered nurse specialising in skincare and an avid lover of clean, non-toxic beauty products, Thomas offers a unique perspective into the skincare landscape. Thomas has become an ambassador for beauty brands including CocoKind, Rael and Nutrafol, thanks to her insightful posts on conscious beauty products, healthy eats and skincare advice.

Beatrice Turner

@beatriceturner

Followers: 36.1k IG Location: London, UK Brazilian-born, London-based content creator Beatrice Turner is the face behind The Fair Edit, a blog dedicated to cruelty-free beauty, sustainable fashion and beauty – she is also one of the most sought after sustainable travel influencers today. Turner’s Instagram followers go to her for tips on everything from sustainable fashion on a budget and zero-waste menstrual health, to low impact beauty products and simple tips for travelling sustainably. Turner’s previously partnered with brands including Juni Cosmetics, Bolt Beauty, Marks & Spencer, Olio and Nomasei.

@mrsalbaramos

Followers: 315k IG, 1M YouTube Location: Florida, US If you’re looking for a beauty influencer who gives authentic, honest and engaging reviews and tutorials, look no further than Alba Ramos. The Florida-based beauty influencer transitioned to clean living after her son was diagnosed with autism at 3-years old. Sharing her journey on discovering the best non-toxic products and clean curly hair routines has seen her partner up with the likes of Aveda, Lumene, Amazon and CocoKind.

@bottled.blue

Followers: 12.3k IG Location: London, UK For aesthetic reels of product reviews, infographics on vegan beauty, makeup tutorials and a sprinkle of vegan recipes, London-based Becks has a loyal following on Instagram who love her original content and YouTube vlogs showcasing her vegan lifestyle, travels and more.

Besma Whayeb

Followers: 14k IG Location: Brighton, UK Besma’s slow-living journey began in 2014 in Paris, exploring the French way of doing things; buying fresh food from organic markets and swapping fast fashion in favour of sustainable investment pieces, which inspired her to look for the better things in life that had a more positive impact on the planet and people. She starts honest and open conversations with her Instagram followers on topics such as fair pay, ocean plastics, fashion racism and more, and has partnered with the likes of Green People, Second Cashmere and Nordgreen.

Amber George

@ambertheevegan

Followers: 16.1k IG Location: UK Ideal for brands targeting a Gen-Z audience, Amber shares affordable, ethical and vegan beauty products to her 16.1k Instagram followers. From curly hair and makeup tutorials to product reviews and recommendations, George has worked with the likes of Dr Organic, Superdrug and Faith in Nature.

Nicole Whittle

‍ @veganbeautygirl

Followers: 32.6k IG, 90k TikTok Location: London, UK London-based award-winning beauty blogger Nicole has a loyal following on Instagram and TikTok, who trust her recommendations and reviews on ethical, affordable and vegan beauty products. Whittle also has a podcast, Susty in the City, where she invites guests to talk about their sustainable living, targeting the Gen-Z community and anyone else looking for tips on how to live a more ‘susty’ life.

Em-J Williams

Followers: 24.7k IG Location: London, UK British make-up artist Em-J has had her work featured in The Body Shop campaigns and on the covers of glossy magazines, and is a partner to some of the biggest beauty retailers including Sephora and Look Fantastic. She’s the go-to for eco-friendly, vegan and cruelty-free makeup looks and product recommendations, and works with brands such as BYOMA, Delilah and Beauty Kitchen.

Demi Colleen

‍ @demicolleen

Followers: 24.3k IG Location: London, UK Add a pop of vibrancy to your feed with sustainable fashion influencer and 'green' beauty expert Demi Colleen. As a partner of brands like eBay, The Body Shop and Biossance, her followers trust her recommendations for the best ethical beauty products and sustainable fashion.

Sustainable Food & Drink Influencers

Read our curated list of the biggest environmental influencers in the world of food and beverage.

Romy London

@romylondonuk

Followers: 30.4k IG Location: Surrey, UK Vegan recipe creator, food photographer and cookbook author Romina, aka Romy, is known for her vegan comfort-food recipes. Her feed is filled with mouth-watering recipes, from tempeh Katsu curries to meat-free roast dinners; all  are designed for anyone, from life-long vegans to the veg-curious. You might recognise her from Netflix’s hit cooking show, Crazy Delicious, and she’s partnered with brands including LoveRaw, Tesco and Tibi Tempeh.

Clare Every

@thelittlelondonvegan

Followers: 141k IG Location: London, UK If you’re a London-based vegan restaurant, or a food brand looking to collaborate with a trusted influencer, Clare is your go-to girl. From reviewing new vegan hotspots in London to sharing her favourite plant-based recipes, she’s collaborated with brands including THIS, Neat Burger and Sainsbury’s.

Madeleine Olivia

‍ @madeleineolivia

Followers: 90.2k IG, 500k YouTube Location: Cornwall, UK Digital creator Madeleine journals her plant-based recipes, sustainable lifestyle and home renovations for her followers. She’s a go-to for easy vegan recipes and foodie inspiration and an advocate of low-waste meals, regularly shares tips and tricks on cooking more sustainably. Food partners include Sainsbury’s and VioLife, but she’s a trusted ambassador for lifestyle brands too, having worked with DFS on their PETA-approved sofa ranges, to BMW for their electric cars.

Max La Manna

‍ @maxlamanna

Followers: 986k IG, 24k YouTube Location: UK Max’s low-waste recipes are the destination for those looking to create easy-to-follow, sustainably-minded dishes. The chef and digital creator has racked up over 1 billion views and partnered with big-name brands like Sainsbury’s, Birra Moretti and Waitrose (to name a few).

Maya Leinbach

‍ @fitgreenmind

Followers: 2.8m IG, 1.5m TikTok, 374k YouTube Location: Germany The Fitgreenmind brand began in 2019 with a goal to support people in doing something good for themselves, the animals and the planet. Growing from a one-woman account to an entire team, Maya frequently speaks at trade fairs and conferences, cooperates with brands like TiNDLE Foods and etepetete, and works on her own line of spice blends and cooking boxes.

‍ @sustainably_vegan

Followers: 127k IG, 276k YouTube Location: Colorado, US London-born, low-impact advocate Immy is a plant-based chef in Colorado on a mission to inspire others to live with sustainability in mind. Her recipes and food diaries are dedicated to exploring the stories behind ingredients and the power of plant-based cooking, culminating in the launch of Low Impact Movement , an environmental movement promoting a low-waste and minimal impact lifestyle.

Sustainable Home & Lifestyle Influencers

‍ @my_plastic_free_home

Followers: 159k IG Location: Ormskirk, UK Kate began My Plastic Free Home to share practical tips, knowledge, and easy ways to live a more sustainable life, no matter how much time you have to spare. She has since opened The Natural Living Shop at Cedar Farm, creating a space for people to access 100% tried, tested, and loved products that are truly sustainable and built to last.

Karlie Donaca

‍ @imperfect.sustainability

Followers: 18.9k IG Location: Portland, US Karlie’s passion for climate justice, plants and ethical fashion is evident in her refreshing feed. She showcases local low-waste businesses, sharing valuable tips and tricks to inspire others towards an “imperfectly perfect” sustainable lifestyle. She’s partnered with a selection of conscious brands such as household cleaning products Blueland, clothing line Tradlands and organic grocers Misfits Market.

‍ @simply_sustainable_living

Followers: 13.2k IG Location: Gloucestershire, UK British author and content creator Em promotes an accessible approach to sustainable living and second-hand fashion. Her DIY how-to content ranges from upcycling projects to natural household and beauty products, all with the goal of reducing waste and making the most from items found at home. Most notably she’s worked with brands like smol, Yeo Valley and Clear On Plastics.

Jhánneu Roberts

Followers: 43.6k IG, 11k YouTube Location: Los Angeles, US Sustainability expert, speaker and content creator Jhánneu was named a Top 100 Creative in Environmental Impact this year by Create & Cultivate. Based between Austin and LA, the lifestyle creator has a goal to empower her social community to live more mindfully across Instagram, TikTok and YouTube. Her brand partnerships include Volvo, Truist Bank and sustainable cleaning products from Grove Collaboration.

@sedonachristina

Followers: 41.3k IG, 218k YouTube Location: Seattle, US Zero waste lifestyle guru Christie documents her passion for minimalism and sustainability tips on YouTube and Instagram, working with the likes of Sony, Sendle and Bearaby. The earthy-vibe of her content is the perfect combination of her love for wellness and the outdoors with her philosophy: ‘Trying to be a good human to our ecosystems and communities, and stay groovy in the process.’ 

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Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

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5 Inspiring Eco-Travel Influencers You Should Follow

In a world where wanderlust meets responsibility, have you ever wondered who’s leading the charge towards eco-friendly travel experiences? The rise of eco-travel isn’t just a fleeting trend; it’s a movement, a testament to our collective desire to explore while respecting our planet. But who are the trailblazers guiding us through this green journey?

1. Hidden Lemur

Delving into the realm of sustainable adventure travel, Hidden Lemur stands as a beacon of knowledge and inspiration. With a repertoire that spans eco-friendly destinations to mindful packing practices, their expertise is undeniable. Holding esteemed environmental certifications and forging partnerships with eco-conscious brands, Hidden Lemur ‘s credibility resonates. Beyond the digital realm, their impactful contributions include crafting educational content, spearheading community initiatives, and championing fundraising endeavors for pivotal eco-projects. For an immersive experience, dive into their social media channels or peruse their enlightening blog.

2. Wanderful

Navigating a distinct path, Wanderful shines a spotlight on responsible tourism in developing nations and voluntourism opportunities. Their accolades and collaborations with esteemed organizations underscore their dedication. Through captivating storytelling, evocative photography, and genuine collaborations with local communities, Wanderful offers a fresh perspective on eco-travel. Engage with their riveting blog posts, compelling videos, or enriching online courses to embark on an educational journey.

3. Bea Johnson

For those yearning for sustainable adventures without breaking the bank, Bea Johnson emerges as a guiding light. Their expertise lies in curating budget-friendly eco-destinations, unveiling travel hacks to minimize carbon footprints, and crafting DIY sustainable travel essentials. Drawing from personal experiences, Bea Johnson demystifies eco-travel, making it accessible and enticing for all. Explore their resources, and you’re bound to unearth invaluable tips for your next eco-adventure.

4. Lauren Singer

Venturing into the heart of conservation, Lauren Singer dedicates their platform to wildlife conservation tourism, volunteering with endangered species, and uncovering off-the-beaten-path eco-treasures. Their esteemed partnerships with conservation organizations and local communities amplify their voice. By raising awareness about pressing environmental concerns and endangered species, Lauren Singer fosters a community driven by passion and purpose. Stand with them, support their initiatives, and embrace the call for eco-conscious action.

5. Kathryn Kellogg

Promoting a holistic approach to eco-travel, Kathryn Kellogg emphasizes the synergy between sustainable practices and mental well-being. Their uplifting demeanor encourages travelers to adopt small, impactful steps towards mindful journeys. Through their insightful content, [Influencer Name] cultivates a community of like-minded individuals, fostering positivity and growth. Join the movement, share your eco-travel tales, and together, let’s shape a sustainable future.

In this evolving landscape, eco-travel influencers illuminate our path, guiding us towards responsible adventures. By immersing ourselves in their wisdom and embracing their teachings, we pave the way for a brighter, greener future. Embrace the journey, champion sustainability, and let’s redefine travel, one eco-friendly step at a time.

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7 Ways How Instagram Influencers Are Changing The Travel Industry

Remember the days when we were confined indoors, watching as our suitcases collected dust? The lockdown era wasn’t merely a pause; it served as a profound lesson in valuing the freedom to explore the wonders around us.

As restrictions lifted, a trend known as “revenge traveling” took flight. This movement symbolized our collective desire to reclaim lost moments, propelling us towards adventures anew with an unquenchable thirst for exploration.

Guiding us through this resurgence were Instagram travel influencers. In this article, we’ll discuss the top seven ways these influential individuals are transforming the travel industry.

1. The Impact on Local Economies

Instagram influencers have a unique ability to spotlight hidden gems often overlooked by mainstream travel guides. Their endorsements can drive significant traffic to these locales, providing a substantial boost to local economies. From quaint cafes to artisan shops, many small businesses have flourished thanks to a single post that captured the hearts of travelers worldwide.

2. Shifting Focus to Sustainable Travel

In a world increasingly aware of environmental issues, content creators on Instagram are leading the charge towards more sustainable practices. Through their creative reels and stories, they advocate for eco-friendly accommodations, responsible tourism, and conservation efforts, inspiring their audience to tread lightly and make more conscious travel choices.

3. Diversification of Travel Destinations

Gone are the days when only the most famous landmarks made it onto our travel bucket lists. Thanks to Instagram influencers, places like Seville and Orlando have made it to the most Google-traveled cities in 2023. They have broadened our horizons, introducing us to a world beyond the well-trodden paths. Their explorations encourage us to seek out the road less traveled, diversifying our travel destinations and experiences.

4. Enhanced Brand Collaborations

Travel brands and destinations have recognized the value of partnering with content creators whose authentic storytelling can translate into genuine interest and engagement. These collaborations have led to innovative marketing campaigns that resonate with a wider audience, showcasing travel experiences in a more relatable and enticing light. It’s in this landscape that an Instagram influencer agency plays a pivotal role, connecting brands with influencers to craft these authentic narratives.

5. Encouraging Off-Season Travel

Travel-related social media profiles have a knack for showcasing the beauty of destinations year-round, encouraging travel outside the peak seasons. This not only helps with crowd management and preserving the integrity of popular sites but also promotes a more even distribution of tourism revenue throughout the year.

6. Personalized Travel Experiences

By sharing their journeys, Instagram influencers offer insights into customizing travel plans to suit individual preferences. From secluded beach getaways to bustling city tours, they have something for every demographic. This personal touch transforms the travel planning process, making it more accessible and tailored to the unique tastes of each adventurer.

7. Boosting Niche Tourism

Through their targeted content, influencers have the power to spotlight niche tourism sectors, whether it’s eco-tourism, culinary tours, or adventure sports. This focus not only enriches the travel landscape with diverse offerings but also supports industries that may not receive as much attention in mainstream media. Influencers’ endorsements of these niche experiences encourage travelers to explore beyond conventional attractions, fostering a deeper appreciation for the variety and richness of global cultures.

The influence of Instagram travel influencers extends far beyond stunning photos and engaging stories. They are reshaping the travel industry, driving sustainable growth, and fostering a more connected and conscious global community. As we look to the future, their role in guiding our adventures and choices will undoubtedly continue to evolve, marking a new era of discovery and adventure.

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The Influencers Trying To Fix Travel Instagram

Instagram ruined travel. a new generation of influencers is trying to fix it..

View this post on Instagram With Trumps new restrictions, my future is very unclear. Nothing hasn’t been released but it’s already crushed my heart and my business. We’re so close but governments make us so far away...... But with all negative setbacks this year has given me, I still walk, hasta que se seque el malecón! When did you come to Cuba? ?? ❤️. #cuba #havana #havanacuba #malecon #lahabana A post shared by Marissa Daniela - Cuba (@mimaincuba) on Apr 29, 2019 at 3:23pm PDT

View this post on Instagram ‘The day should not be far off, when we shall have a people’s shrine, a freedom park, where we shall honour with all the dignity they deserve, those who endured pain so we shall experience the joy of freedom.’ President Nelson Mandela, 1999 • •⠀ Ms.@dannyriversmitchell at Freedom Park in Pretoria, South Africa.⠀ • • Tag @blackgirlstraveltoo to be our next featured traveler.⠀ • •⠀ ? @kelseydashmarie • • #instameetsouthafrica #pretoria #southafrica #meetsouthafrica #freedompark #africa #nelsonmandela #journeywithinyourself #internationaltraveler #passport #passportheavy #blackgirlstraveltoo #blackgirlstravel #blackgirlsrock #blackgirlpower #blackgirlmagic #travel #traveladdict #travelonpurpose #traveonfleek #travelgram #travellife #travelnista #wanderlust #wander #adventurous #explorer #jetsetter⠀ A post shared by Black Girls Travel Too® (@blackgirlstraveltoo) on May 13, 2019 at 6:03am PDT

View this post on Instagram Soaking up the views in Fort de France ? Do you have a love/hate relationship with a place you’ve been to? Where? I’m curious! ..... I don’t know if I told you guys before, but I have a real love/hate relationship with this city ? I’ve never been challenged abroad the way I have here. As you can tell by the buildings behind me, Fort de France is rough, gritty and beautiful all at the same time. It’s a place where you can encounter the rudest person you’ve ever met in your life, then later find yourself wrapped in conversation with the sweetest soul. A city where the bus goes on strike without warning, leaving you stranded in the hot sun for hours with no ride home ??‍♀️ And in this same city, you can find yourself on the beach with a homemade ice cream and gorgeous sunset? ..... Regardless of all that, it will always have a special place in my heart and I’m grateful for the many lessons. Every place has its good and bad, it’s the reality of travel. Especially in Martinique ??‍♀️ Go and see for it yourself, but go with an open mind! • • • • • #gltlove #fortdefrance #ig_martinique #caribbeanvacation #womenwhotravel #travelinfluencer #blacktravel #essencetravels #blackbloggers #shutupandgo A post shared by Francesca • One Girl One World (@onegrloneworld) on May 2, 2019 at 6:08pm PDT

View this post on Instagram Taking up space outdoors ✨ #LatinasWhoHike ?Land of The Lenape & Paugusset A post shared by LatinasWhoHike (@latinaswhohike) on Mar 25, 2019 at 5:34am PDT

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Leveraging Travel Influencers For Your Brand’s Sustainable Future

Travel is no longer just about the journey for many; it has morphed into a lifestyle, a philosophy, and an ethos of existence. Today, our global discourse is punctuated by an emphasis on sustainability, weaving an indelible link between travel and responsible stewardship of the Earth. Championing planet protection is about celebrating its wonders while advocating for a sustainable lifestyle. Travel influencers, skilled in the art of visual storytelling, are increasingly taking up this mantle. By harnessing the power of platforms like Instagram and TikTok, they vividly depict their eco-conscious explorations, inspiring followers to tread lightly on our beautiful planet.

But how can brands effectively tap into the trend of eco-conscious travel enthusiasm? The (maybe surprising!) answer lies with micro-influencers.

The Rise of Micro Travel Influencers

Micro-influencers, specifically in the travel sector, are skilled in the art of sharing unique travel experiences that captivate audiences. Unlike their mega-influencer counterparts, micro-influencers provide intimate connections with their followers and offer high engagement rates.

Their smaller, loyal follower count allows for stronger relationships and authentic connections that translate into increased brand trust and sales. Statista reports that the global influencer marketing market value stood at 16.4 billion U.S. dollars as of 2022, having more than doubled since 2019. As the influencer marketing industry has continued to grow, there has also been a rise in micro-travel influencers looking to capitalize on their travel experiences.

Micro Travel Influencers: Champions of Sustainable Travel

Let’s explore some fan-favorite travel influencers who have a passion for sustainability. Their unique travel tips and experiences can help your brand resonate with environmentally-conscious consumers.

• Chris Bukard : With awards including a spot on Forbes’ 30 Under 30, Chris Burkard’s stunning photography captures the unfiltered beauty of the natural world. His Instagram account, which boasts over 3.5 million followers, showcases his passion for travel and sustainability.
• The Bucket List Family : This adventurous family decided to sell everything and travel the world, chronicling their sustainable travel experiences on their popular YouTube channel and inspiring others to follow suit.
• Alex Strohl : Alex, a solo traveler, has traveled the world capturing stunning landscapes and sharing his environmentally conscious travel experiences through his well-followed Instagram account. He has capitalized on his adventures through partnering with brands such as Canon USA and Salomon.
• Jessica Nabongo : As the first documented black woman to visit every country in the world, Jessica uses her influential Instagram account to promote sustainable travel practices and culturally immersive experiences.
• Brooke Saward : Brooke has made a career out of her passion for travel. With her impressive blog and Instagram account, she focuses on solo travel, responsible tourism, and immersing herself in local cultures.
• Kristen Alana : Kirsten’s beautiful travel photography and insightful travel tips have made her Instagram account a must-follow for travel enthusiasts. She emphasizes sustainable practices in all her travels.
• Daniel Noll and Audrey Scott : This husband and wife duo are recognized for their sustainable travel blog and Instagram account, where they share tips for reducing one’s environmental impact while exploring the world.
• Kiersten Rich : Leaving her corporate job behind, Kiersten embarked on a world journey that has transformed into an inspiring travel blog and Instagram account. She focuses on empowering women to travel solo, experience luxury destinations, and incorporate sustainable tourism practices into their adventures.
• Rob Greenfield : An adventurer, environmental activist, and humanitarian, Rob is passionate about creating a more sustainable world. His Instagram account is a testament to his eco-endeavors, with his extraordinary experiences ranging from dumpster diving to cross-country cycling, all designed to raise awareness about food waste and environmental sustainability.
• Renee Hahnel : A true adventuress, Renee’s Instagram account is a blend of breathtaking nature photography and useful tops for eco-friendly travel. Her content encapsulates the essence of sustainable exploration.

While Sway Group can help your brand partner with any influencer, here are some travel-oriented influencers who are already part of the Sway Network:

• Lea & Jeremy : After quitting their corporate jobs, Lea and Jeremy set off on their year-long honeymoon where they made memories to last a lifetime. They now share their travel tips and tricks on social media and their podcast.
• Kirsten Maxwell : Kristen has been traveling the world with her children for the past 20 years. Through sharing the breathtaking sceneries and unique stories to social media she has accumulated a large following.
• Christine : Christine has traveled to all 50 states and 40 countries. She has shared her journey every step of the way through artful pictures and informative videos. She often speaks about the importance of self-care and the healing nature of being outdoors.
• Paige : As an Atlanta-based travel blogger, Paige has traveled to 26 states and 22 countries. Paige is a skilled writer and shares her experiences to her website.

How Can Your Brand Benefit?

Partnering with travel influencers on popular platforms like Instagram or TikTok provides brands with an unparalleled avenue to tap into compelling narratives and genuine firsthand experiences. These influencers have created a loyal following of individuals who trust their recommendations: a single nod to your product from them can spur website visits, escalate social media interactions, and drive a notable uptick in sales.

If your brand resonates with the noble cause of safeguarding our planet, aligning with travel influencers makes perfect strategic sense. It’s not just about crafting authentic content—it’s about delivering that content directly to an audience already interested in the principles of sustainability. This influential partnership marries your brand’s mission with the influencers’ powerful reach, presenting an enticing proposition for sustainability-focused growth.

Why Choose Sway Group?

Navigating the influencer marketing space can be challenging. That’s where Sway Group steps in. As an industry-leading full-service influencer marketing agency, we specialize in connecting brands with the right influencers to generate powerful results.

Our expertise lies in understanding the power of micro-influencers and using that to our clients’ advantage. We’ve worked with many successful campaigns using travel influencers who have a passion for sustainability. We understand the trends, we know the players, and we have the tools to ensure your brand’s success in the influencer marketing realm.

The world is constantly changing, and to keep up, your brand needs to adapt. Collaborating with micro travel influencers who prioritize sustainability is not just a trend—it’s a critical strategy for success in the new age of marketing. Embrace this exciting opportunity with Sway Group. Start exploring the world of influencer marketing with us and unlock your brand’s potential. Contact us today!

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What Are Sustainable Travel Practices, and Why Are They Important?

Understanding sustainable travel.

Sustainable travel encompasses responsible practices that aim to minimize negative environmental, social, and economic impacts while maximizing benefits to local communities and preserving natural resources for future generations.

Why Sustainable Travel Matters

Environmental Protection: Sustainable travel practices reduce carbon emissions, conserve water and energy, and protect biodiversity by minimizing waste and pollution.

Economic Benefits: By supporting local businesses, craftspersons, and initiatives, sustainable tourism generates income and creates job opportunities in local communities.

Social Responsibility: Sustainable travel promotes respect for local cultures and traditions, supports community development, and ensures equitable distribution of tourism benefits.

Cultural Preservation: By preserving historical and cultural heritage, sustainable travel helps maintain the authenticity and identity of destinations.

Key Principles of Sustainable Travel

Responsible transportation.

Choose low-carbon transportation options such as walking, cycling, or public transport. Opt for airlines that prioritize sustainability and carbon offsetting.

Accommodation Sustainability

Seek eco-friendly accommodations with energy-efficient practices, water conservation measures, and sustainable building materials. Support local, small-scale guesthouses and homestays.

Conscious Consumption

Purchase local products and souvenirs to support the local economy. Avoid single-use plastics and opt for reusable items. Choose restaurants that prioritize local cuisine and sustainable practices.

Responsible Animal Interactions

Respect wildlife and avoid activities that can harm animals. Choose wildlife tours that prioritize animal welfare and conservation efforts.

Cultural Sensitivity

Learn about local traditions and customs to avoid disrespectful behavior. Support initiatives that promote cultural exchange and understanding.

Offsetting Impact

Consider carbon offsetting through reputable organizations to mitigate your travel-related emissions. This can help compensate for the unavoidable carbon footprint.

Benefits of Sustainable Travel

Personal Fulfillment: Sustainable travel offers a sense of purpose and fulfillment by contributing to positive change.

Environmental Responsibility: Minimizing your negative impact on the environment provides a sense of satisfaction and leaves a legacy for future travelers.

Authentic Experiences: By immersing yourself in local cultures and supporting community initiatives, you gain a deeper appreciation for the destination.

Economic Empowerment: Supporting local businesses and industries promotes economic development and fosters a sense of community.

Sustainable travel is not a mere trend but a necessary practice for preserving our planet and ensuring its well-being for future generations. By embracing sustainable travel practices, travelers can contribute to positive environmental, social, and economic outcomes while enriching their travel experiences.

Unveiling the Enigmatic World of Travel Add

What Is Lumad Heritage and Where to Experience It?

How Does Culture Impact Human Behavior?

Why Travel Is Not Always a Good Idea

The Legacy of Ancient **Egypt

Make it better, not just safer: The opportunity to reinvent travel

We remember the first time we jumped in a cold lake on a hot summer day with our siblings. The first time we ate street food walking the streets of a new country with college roommates. We even remember the first business trip we took—straight out of college, and too nervous to enjoy the ride.

This desire to build memories, to connect with people, and to see new places drove 1.4 billion of us to travel internationally in 2019. 1 International tourism highlights: 2019 edition, World Tourism Organization, 2019, e-unwto.org. Creating safer travel experiences is now paramount to protect this privilege.

Now is clearly a moment of crisis for the travel industry. Available seat miles on US airlines were down 71 percent in April 2020 from the previous year. 2 Andrew Curley, Alex Dichter, Vik Krishnan, Robin Riedel, and Steve Saxon, “ Coronavirus: Airlines brace for severe turbulence ,” April 2020. Globally, hotels are at 29 percent occupancy, compared with 72 percent over the same period in 2019. 3 STR occupancy data for May 17 through May 23, 2020. However, we are seeing green shoots of demand in areas that are opening up, highlighting an enduring desire to travel; our April survey of Chinese leisure travelers shows that many people are already planning their next trip. 4 Xiang Mi, “Big data from Tongcheng: The average room rate of domestic hotels during the ‘May Day’ rose by about 42% year-on-year,” DoNews , April 27, 2020, donews.com; Kay Chen, Will Enger, Jackey Yu, and Cherie Zhang, “ Hitting the road again: How Chinese travelers are thinking about their first trip after COVID-19 ,” May 2020.

But the future of the travel industry will depend on more than just travelers’ pent-up demand. For some, the romance that travel used to inspire was already wearing thin even before the crisis. We spoke to people across multiple geographies who have traveled in the last two months, 5 Recent traveler interviews conducted May 4 to May 15, 2020, with travelers aged 25–55 from China, Germany, Sweden, and the United States. and the one constant across their experiences was added stress—whether due to limited entry points, multiple new checkpoints, or fellow travelers’ inconsistent compliance with published safety measures.

Safety must be the first priority. Wherever possible, however, intensified health and hygiene protocols should be implemented in ways that avoid making journeys more difficult in the aftermath of the pandemic—for example, the way that travel became logistically more complex after 9/11 because of additional security measures. The imperative to move fast has often meant unilateral decision making, rather than solutions developed through quick, iterative feedback. Any further advance of cold or sterile experiences as a result of the (appropriate) pursuit of safety could radically shift behaviors toward simpler experiences, such as choosing to drive instead fly, or could even dampen the overall recovery.

Travel companies need to excite and attract customers as well as reassure them. To achieve this, leaders should focus on making travel better—not just safer—which means giving travelers more control, offering greater authenticity and personalization, and taking a customer-centric, agile approach.

Moving beyond table-stakes safety initiatives

Many travel companies have already announced a series of health and hygiene measures, often promoted with well-known cleaning brands or health experts. But not all of these measures will survive in their current forms: some won’t be effective, some won’t resonate with travelers, and some will prove impossible to deliver consistently and at scale. Constant one-upmanship on cleanliness, though well-intentioned, can be problematic for two reasons. First, each new announcement resets the bar on hygiene standards, leaving industry players scrambling to keep up with initiatives—whether or not they actually improve employee or traveler safety. Second, the travelers we interviewed told us that the fragmentation across new cleanliness programs creates anxiety and confusion about what works and who to trust to keep them safe. If one airport claims that its security process is safer than another’s, for example, why would travelers trust that any airport is safe? Travelers should have confidence in the whole system, rather than be anxious about pieces within it (Exhibit 1).

In fact, a focus on health and hygiene only scratches the surface of the changes that are necessary in the aftermath of the current crisis. Companies can consider three types of interventions to reinvent and reinvigorate travel over the coming years (Exhibit 2).

In addition to table-stakes safety initiatives, a second category of actions can reassure and comfort the public. Brands might differentiate themselves and re-engage their travelers with visible, communications-based cues—such as notifications about the health status of the destination city and personalized notes about the importance of testing and other safety measures. Finally, companies need to move beyond reassuring customers to exciting them, perhaps by looking for opportunities to create exceptional travel experiences.

Making travel better, not just safer

As travel companies redesign their traveler experiences to address risks and anxieties related to COVID-19, they should remember that the pain points and trends that existed before the crisis—such as the shift toward a more digital and personalized journey, and an increased emphasis on wellness and sustainability—have not gone away (Exhibit 3). Airports, for example, are going to have to rethink customer experience in the coming years, but many already understood the importance of improved service and contactless operations. 6 For more, read Melissa Dalrymple and Kevin Dolan, “ Beyond contactless operations: Human-centered customer experience ,” May 2020; “ How customer experience takes flight at the Orlando airport ,” February 2017.

Another example is the high-anxiety purchase journey for flights and lodging, meaningful purchases that often cannot be returned. Simplifying these experiences represents a significant opportunity: before the crisis, we estimated (in partnership with the International Air Transport Association) that the value at stake in making airline ticket retail easier might be $40 billion 7 Riccardo Boin, Alex Cosmas, and Nina Wittkamp, “ Airline retailing: The value at stake ,” November 2019. —equivalent to 4 percent of 2019 revenues—by 2030.

Many initiatives can make the travel experience simultaneously better and safer. Housekeeping services, for instance, will need to adjust for safety concerns, but revised protocols can also reduce environmental impact (such as through less-frequent laundering of sheets during each stay), decrease cost, and give guests more flexibility (by letting them choose their own housekeeping schedule).

Companies will also need to look outside the industry to understand changing consumer expectations. Travelers develop preferences and needs based on their interactions with all companies, not only when they’re on airplanes or in hotels. Companies should consider, for example, how travelers interact with grocery-store clerks, food-delivery persons, or virtual-shopping experts.

Admittedly, the current economic context makes it difficult to expect companies to do more. Indeed, not every good idea will be economically feasible, and there’s little slack in the system for big launches that fail. The good news is that some of the necessary changes will require no significant capital outlay but instead a change in mindset toward customer experience–centric behaviors. Where investment is needed, developing a clear perspective on which actions to prioritize will require balancing of the travelers’ needs with consistent delivery (perhaps with a smaller organization) and the business case’s viability.

Travel companies should bear three principles in mind when designing new protocols and experiences.

Give customers more choice and control

Companies should empower customers to build their own itinerary using smarter, connected digital tools and make it easier for them to modify or cancel their plans. In addition, companies must recognize that the factors that promote customer loyalty may now have shifted; near-term uncertainty may mean, for example, that the ability to cancel a reservation matters more than brand choice or price. The moments that matter might mean more digital than ever and in new places within the customer journey. Solutions and policies that provide choice and control will help to build the trust and confidence necessary to get travelers back on the road and in the air.

Be human and genuine, and personalize the experience

Before the crisis, personalized and unique experiences constituted a dominant trend. Boutique hotels, for instance, were the fastest-growing hotel segment in the United States, with supply increasing 10.6 percent between 2018 and 2019, compared with an overall hotel supply growth of 2.0 percent. 8 Kim Bardoul, “Boutiques can give hoteliers rebound opportunities,” Hotel News Now , April 22, 2020, hotelnewsnow.com. Travelers are drawn to those hotels that put a human face on the institution, that can combine the high standards and consistency of a hotel chain with the personality and privacy of a vacation rental. Major hotel chains have recognized these changing preferences and launched new “soft brands” that serve as a collection of boutique hotels.

Travel companies now have an opportunity to take this personalization a step further, but—in a world where formerly welcoming smiles are behind masks—they will need to find new ways to connect. We have heard hotel staff calling first responders who were quarantining in their hotels to check on them and including notes of encouragement in their bagged lunches, and of airline pilots addressing passengers pre-flight to reassure them and answer any questions about safety.

Getting this right is a balance: mass emails from the CEO can only go so far, and consumers are already reporting fatigue around “we’re all in this together” messaging that is beginning to ring hollow. According to a recent Adobe study, brand marketers are 20 percent more likely than consumers to believe that consumers want to see ads on companies’ COVID-19 responses. 9 Adobe Blog , “Navigating advertising strategy during the COVID storm,” blog entry by Keith Eadie, May 21, 2020, theblog.adobe.com. The bar for authenticity in brand communication and behavior across channels (including in person) must remain high. As such, communication should be focused on what a company is doing for the traveler, rather than delivering superficial platitudes.

Frontline staff can also be powerful messengers and are a great source of insight for improvements or opportunities that a home office will not spot as quickly. Travel workers have been through a lot since the start of the crisis, both professionally and personally, and maintaining an open dialogue around their experiences—and acting upon their feedback—will be vital to ensuring that they feel safe and confident.

To move forward, the industry can actually look backward and take inspiration from a time when airline travel was exciting and new, and travel companies went out of their way to solve for traveler needs rather than just optimizing against the competition.

Listen to customers, and take an agile approach

We have found that companies that surpass their peers in customer-experience design tend to share a set of features 10 Benedict Sheppard, Hugo Sarrazin, Garen Kouyoumjian, and Fabricio Dore, “ The business value of design ,” McKinsey Quarterly , October 2018. : they have agile, cross-functional teams that develop and iterate with end users and deliver seamlessly across touchpoints. Companies that deliver at the highest level across those themes recognize real returns, outperforming their peers by nearly 3:1 in revenue and 1.5:1 in return to shareholders. In this time of great uncertainty and fluid demand, it will be more important than ever to listen to travelers and understand their rapidly evolving needs.

While many travel companies have begun to embrace agile principles in IT and digital, these principles are becoming a useful tool across the entire enterprise as we go into the “next normal.” As travel companies manage their new reality, they will need to be nimble. Cross-functional agile squads that break down traditional silos and collaborate more efficiently can help their companies move quickly to address changing traveler needs across the journey. When launching a new initiative, for example, these teams can conduct quick, one-on-one customer interviews—even in the hotel lobby or boarding area—that can be used to cocreate and pilot solutions at a relatively low expense, using metrics like adoption rate and rapid-fire feedback to course correct in real time. 11 For more on agile principles, see Hugo Sarrazin and Belkis Vasquez-McCall, “ Agile with a capital ‘A’: A guide to the principles and pitfalls of agile development ,” February 2018.

Picture yourself in your favorite vacation spot. Perhaps you’re lying on a beach towel, hiking up a mountain, or skiing down one. Your journey there was different, but the new measures gave you more control and flexibility while ensuring your safety.

The companies that thrive after this crisis will likely be those that work with travelers and employees to cocreate distinctive solutions in a rapid and agile manner, that find new ways to enable choice across the customer experience, and that communicate progress in an authentic and transparent way.

No crystal ball can tell us what the future of travel will be, and we will not find the right solutions to today’s fluid situation overnight. This will take time, patience, and probably many attempts as we learn together. But travel companies need to embrace the challenge to come back better.

Melissa Dalrymple is a partner in McKinsey’s Chicago office, where Ryan Mann is an associate partner. Melinda Peters is a consultant in the New Jersey office and Nathan Seitzman is a partner in the Dallas office.

The authors wish to thank Vik Krishnan, Ellen Scully, Nate Lagacy, Kyle Snyder, Andrew Leon Hanna, Anna Obed, and Luis Diego Cabezas for their contributions to this article.

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