asia pacific tourism market

Asia-Pacific Tourism Market

Market Survey on Asia-Pacific Tourism Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Analysis of Tour Package Sales, Visitor Expenditure Outlook, Number of Trip Analysis, Market Statistics on Number of Arrivals and Departures, Statistics on Length of Visit

An In-depth Market Insights of Asia-Pacific Tourism Market including Airlines, Hotel Companies, Car Rental, Train, Tour Operators, and Government Bodies Covering Countries like China, Japan, Korea, India, ASEAN, Australia, New Zealand, and Rest of APAC

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Asia-Pacific Tourism Market Outlook

As per the latest findings of Future Market Insights, Asia-Pacific tourism revenue is expected to be US$ 138,345.6 Million by the end of 2023. In the long-term, the Asia-Pacific region tourism is estimated to reach at around US$ 414,579.0 Million in 2033.

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2018 to 2022 Asia-Pacific Tourism Market Outlook Compared to 2023 to 2033 Forecast

The Asia-Pacific tourism market experienced a drop in market valuation with a CAGR of -15.3% during the period 2018 to 2022, driven by factors such as an outbreak of covid-19 and the closure of a large number of places across Asia-Pacific region.

According to the UN World Tourism Organization, international tourist arrivals in the Asia-Pacific region increased by 6% in 2018, and by another 4% in 2019. However, the outbreak of COVID-19 pandemic in 2020 caused a significant decline in the international tourist arrivals in the region and the market is yet to recover.

Despite the decline, countries like China, Japan, South Korea, and Thailand remained some of the most popular destinations in the region, attracting millions of tourists each year. Additionally, destinations such as Vietnam, Cambodia, and Laos have also seen significant growth in tourism. The market is expected to recover post the COVID-19 period and many countries are announcing travel bubbles and are working to attract tourists again.

However, while the Asia-Pacific tourism market experienced strong growth during 2018 to 2019, the pandemic caused a significant decline in 2020 and 2021, it is expected to recover in the coming years.

What are the Driving Factors Boosting the Asia-Pacific Tourism Market?

Travel to sites in the Asia Pacific area has been more accessible due to advancements in infrastructure and transportation

The growing middle class population in countries like China and India has led to an increase in disposable income and a greater desire to travel. As a result, more and more people from these countries are travelling internationally, including to destinations in the Asia Pacific region. Increased accessibility to travel, improvements in infrastructure and transportation, such as the expansion of airports and the development of high-speed trains, have made it easier for people to travel to destinations in the Asia Pacific region. The Asia Pacific region offers diverse range of attractions and this diversity of attractions helps to attract a wide range of travellers to the region.

Many countries in the Asia Pacific region have been actively promotion themselves as tourist destinations through marketing and promotional activities, including advertising campaigns and travel fairs. Many countries in the region have been politically stable, which makes them more attractive to tourists as they are less likely to be affected by civil unrest or other safety concerns. The increasing digitization and e-visa processes have made traveling easier and more efficient for tourists and help to attract more tourists to the region.

Positive word of mouth and social media have played a big role in promoting the region, with tourists sharing their experiences and photos online, encouraging others to visit. The region is known for its affordable prices, both for accommodation and for local food and shopping, which makes it an attractive option for budget-conscious travellers.

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What are the Key Trends Boosting the Asia-Pacific Tourism Market?

People looking for accessible, high-quality healthcare and wellness services are increasingly travelling

China has become one of the largest source markets for tourism in the Asia Pacific region, and this trend is expected to continue in the future. The popularity of budget travel, such as backpacking and couch surfing, is on the rise in the Asia Pacific region, as more people look for affordable ways to explore the region. More and more travelers are looking for sustainable and responsible travel options, and destinations in the Asia Pacific region are responding by promoting eco-friendly tourism and conservation efforts. Adventure tourism, such as hiking, skiing and diving, as well as niche tourism, such as gastronomy, culture, and sports tourism, is becoming more popular in the region.

Technology is playing an increasingly important role in the tourism industry in the Asia Pacific region, with more and more people using online platforms to plan, book and share their travel experiences. The Asia Pacific region has become a popular destination for medical and wellness, tourism, as people seek out affordable and high-quality healthcare and wellness services. While some destinations in the Asia Pacific region, such as Japan and Australia, are well-established tourist destinations, new destinations such as Vietnam and Cambodia are emerging as popular travel destinations.

Also, there is increase in local and independent travel as more and more travelers interested in authentic local cultures, more people are choosing independent travel and using local guides and operators, this helps in promoting local economies.

What are the Growth Opportunities In Asia-Pacific Tourism Sector?

Infrastructure improvements have boosted accessibility and the region's ability to host tourists.

Asia Pacific region has a large potential for attracting international tourists, particularly from developed regions such as the United States and Europe. Also, as the middle class continues to grow in countries such as China and India, there will be a corresponding increase in domestic tourism. Development in infrastructure such as airports, hotels and transportation systems, which will make it easier for tourists to visit. Infrastructural development has led to increased accessibility, increase in capacity of the region to accommodate tourists. The development of luxury hotels and resorts has attracted high-end tourists to the region, who are willing to spend more on their vacations.

The future of tourism in Asia Pacific must include diversification beyond the traditional demographic of international visitors. Domestic tourist expenditures in Asia Pacific reached an all-time high in 2019. Destinations must be promoted to domestic markets in order to encourage visitors to return in the near future.

Many countries in the region are looking to diversify their tourism product, such as developing eco-tourism, cultural tourism, and adventure tourism to attract a wider range of tourists. With the advent of virtual tours and 360-degree video, it has become easier for people to have an immersive experience of a destination before actually visiting, which in turn has led to an increase in tourism in the region.

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Country-wise insights

Promoting ecotourism and adventure tourism through the development of infrastructure

Although the tourist industry is mostly driven by the private sector, it is nonetheless reliant on a complex web of government regulations, inter-country travel agreements, and infrastructure investments.

Many states in India have their own state-level tourism boards which work to promote the state as a tourist destination, and to develop policies and programs to support the tourism industry within states. Providing tax incentives for the development of tourist infrastructure, and investing in the development of tourist facilities.

According to data from the Ministry of Tourism, Government of India, the southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana collectively received around 85 million domestic tourists and 8.5 million foreign tourists in 2019. Kerala receiving over 15 million domestic tourists and 1.5 million foreign tourists in 2019. Promoting ecotourism and adventure tourism by developing facilities for activities such as trekking, rock climbing, and wildlife safaris, and by promoting conservation of natural resources.

“China is investing in the growth of its cruise sector, which is projected to enhance tourism in coastal regions”

China is working to diversify its tourism sector by developing new types of tourism and promoting lesser-known destinations. This includes destinations such as the Silk Road, the Yellow Mountains, and the Three Gorges. They are working to promote its rich cultural and historical heritage as a tourist attraction. This includes developing facilities and infrastructure at historical sites, and promoting cultural festivals and events.

China is investing in the development of its cruise industry, which is expected to boost tourism in the coastal regions. Also enhancing the digitization of the tourism sector by promoting the use of digital technologies in the tourism industry to improve the overall tourist experience and make it more convenient for tourists to plan and book their trips.

Category-wise Insights

The number of tourists aged 46 to 55 is likely to grow dramatically.

The age group that is most likely to travel for tourism in the Asia Pacific region varies depending on the country and type of tourism. However, younger adults and teenagers are more likely to travel for leisure, adventure, and backpacker tourism. They are more likely to be interested in exploring new cultures, trying new activities, and travelling on a budget. Middle-aged group travel for relaxation, visiting historical sites, and experiencing local culture.

Tourists aged 46 to 55 are expected to increase rapidly. This group is also drawn to religious and faith-based attractions and is interested in visiting a variety of religious sites.

Online booking channels to lead the booking channel segmentation

There are a variety of booking channels for tourism in Asia, including online travel agencies (OTAs), such as Booking.com, Agoda, and Expedia, as well as airline and hotel websites. Additionally, many tour operators and local travel agencies offer booking services. In certain countries, it’s also possible to book accommodations and activities through popular messaging apps like WeChat and Line.

In other countries like India, offline booking channels such as travel agents and tour operators are quite popular. Ctrip, Hotels.com, TripAdvisor, Airbnb, and many more are some of the main booking channels but there are many local channels specific to certain countries in the region as well.

Competitive Landscape

The Asia-Pacific area has enormous potential for the development of the tourism industry; the UNWTO anticipates a CAAG rate of 5% for tourist arrivals between 2016 and 2030. By 2030, the region is projected to receive 535 million tourists, or 30% of all tourists worldwide.

Growth is anticipated to be fuelled by the middle class's continuous ascent and more money invested in the travel and tourism sector. Increased market openness, air connectivity, and travel facilitation promote growth. Therefore, it is crucial for the industry's stakeholders to stay current on the major factors influencing the growth of tourism, with the following factors having a special influence and impact.

The industry's established companies are employing distinctive techniques to seize market share in this very competitive environment. To guarantee that clients receive quality service and value for their money, the players want to maintain full control over all aspects of services and channel support.

Scope of Report

Asia-pacific tourism market by category.

• Hotel Companies
• Tour Operators
• Government Bodies
• OTA (Online Travel Agency)
• Traditional Travel Agencies
• TMC’s (Travel Management Companies)
• Corporate Buyers
• Aggregators
• Medical Tourism
• Sports Tourism
• Culinary Tourism
• Adventure Tourism
• International
• Phone Booking
• Online Booking
• In Person Booking
• Individual travel
• Professional Groups
• Group travels
• Asia Pacific

Frequently Asked Questions

What drives the asia-pacific tourism market.

Asia Pacific travel booms on infrastructure, and transportation by driving sales.

What is the Key Trend in the Market?

People looking for high-quality healthcare and wellness services are increasingly traveling.

What is the Growth Forecast for the Asia-Pacific Tourism Market?

The market is forecast to register a CAGR of 11.6% through 2033.

What is the Current Market Valuation?

The market is estimated to generate revenue of US$ 138,345.6 million in 2023.

What is the Key Opportunity in the Asia-Pacific Tourism Market?

Infrastructure improvements boost accessibility and the region's ability to host tourists.

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Travel & Tourism - APAC

• Revenue in the Travel & Tourism market is projected to reach US$290.90bn in 2024.
• Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.28%, resulting in a projected market volume of US$358.70bn by 2029.
• The largest Travel & Tourism market is the Hotels market with a projected market volume of US$149.40bn in 2024.
• In the Hotels market, the number of users is expected to amount to 900.20m users by 2029.
• User penetration is 19.5% in 2024 and is expected to hit 27.5% by 2029.
• The average revenue per user (ARPU) is expected to amount to US$347.80.
• In the Travel & Tourism market, 74% of total revenue will be generated through online sales by 2029.
• In global comparison, most revenue will be generated in the United States (US$214bn in 2024).

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

The Travel & Tourism market in APAC continues to evolve and expand, driven by a variety of factors influencing consumer behavior and market dynamics. Customer preferences: Travelers in APAC are increasingly seeking unique and authentic experiences, moving away from traditional tourist hotspots to explore off-the-beaten-path destinations. There is a growing interest in sustainable and eco-friendly travel options, with a focus on reducing carbon footprint and supporting local communities. Trends in the market: In Japan, there is a rising trend of "slow tourism," where visitors immerse themselves in local culture and traditions, opting for longer stays in rural areas rather than quick city tours. South Korea is witnessing a surge in medical tourism, with travelers visiting the country for advanced healthcare services combined with leisure activities. In contrast, countries like Thailand and Indonesia are experiencing a boom in adventure tourism, attracting thrill-seekers looking for adrenaline-pumping experiences in natural settings. Local special circumstances: The ongoing geopolitical tensions in the region, such as the territorial disputes in the South China Sea, have led to fluctuations in tourist arrivals in countries like Vietnam and the Philippines. Additionally, the emergence of budget airlines and online travel platforms has intensified competition among tour operators and accommodation providers in countries like Malaysia and Singapore, driving innovation and price competitiveness in the market. Underlying macroeconomic factors: The rapid economic growth in countries like China and India has significantly boosted outbound travel from these markets, with a growing middle-class population with higher disposable incomes fueling the demand for international trips. On the other hand, economic downturns in countries like Australia and New Zealand have led to a shift towards domestic tourism, as residents opt for staycations and explore attractions within their own countries. Overall, the Travel & Tourism market in APAC is poised for further growth and diversification, driven by changing consumer preferences, evolving market trends, and underlying macroeconomic factors.

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• Sales Channels
• Global Comparison

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Asia-Pacific Group Travel Market Size, Share, Competitive Landscape and Trend Analysis Report, by Group Type and Sales Channel : Global Opportunity Analysis and Industry Forecast, 2019-2030

CG : Travel & Luxury Travel

Report Code: A05706

Tables: 101

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Asia-pacific Group Travel Market Outlook-2026

The Asia-Pacific group travel market size is expected to be valued at $689.5 billion by 2030, registering a CAGR of 6.0% from 2019 to 2030. According to UNWTO, Tourism is a social, cultural, and economic phenomenon, which entails movement of people across countries or places outside their usual environment for personal or professional purpose. Tourism sector has grown uninterrupted over the past years, becoming one of the fastest and largest-growing economic sectors around the world. International tourist arrivals have consistently grown over the years, from 25 million in 1950 to about 670 million in 2000 and reaching about a billion in 2012. In 2017s, international tourist arrivals grew by a remarkable 7%, recording a total arrival of about 1.3 billion. Furthermore, 2018 experienced an increase of international tourist arrivals for about 6% recording total arrivals of 1.4 billion tourists worldwide.

The Asia-Pacific tourism market attracts numerous travelers from intra region as well as inter region. Intraregional tourist arrivals are anticipated to rise at the robust rate in Asia-Pacific region. Moreover, Asia-Pacific offers diverse leisure and adventure activities. Rain forests of Borneo, Mount Everest of Nepal, Sundarbans in India, and Whale watching in New Zealand have attracted tourists from round the world. Economic growth, ease of travel restrictions, increase in competition, and aggressive promotion strategies adopted by the engaged stakeholders in the industry along with regional government have significantly promoted and accelerated the expansion of the Asia-Pacific group travel industry.

However, the industry faces major challenges of terrorism, political unrest, and climate change. Political unrest and terrorism have affected the overall volume of foreign trips and choice of destination. Terrorism risk tends to profoundly intimidate the tourist affecting tourist perceptions of destinations and travel behavior. A mismanaged disaster results in tarnishing of destination’s image of safety with cascading effects of long-term crisis for the local tourism industry. Aftermath of terror attacks in country results in cancellation of bookings by various tour operators and agencies. Political unrest and terrorism results in the turmoil of the affected regional tourism industry

Leisure Group segments dominates the Asia-Pacific Group Travel market and is expected to retain its dominance throughout the forecast period.

Groups that travel for the purpose of leisure, recreation, and vacations are termed as leisure groups. This also includes travel by groups for relaxation and entertainment. Leisure travel is often characterized by experiencing local tourist attractions, relaxing on beaches, or staying in congenial resorts and hotels. Travel for leisure dawned from the nineteenth century, however today’s leisure tourism industry has evolved multidimensionally. People are now extensively stepping outside the hectic lifestyle to unwind and release stress. As a result, travelers are looking for different ways to enhance their travel experience, which includes recreational activities, spiritual activities, and cultural activities.

Travel Agencies segment is projected to grow with fastest CAGR during the forecast period

Last few years have experienced radical transformation in the working of travel agencies. As more people are now being connected to internet, travel agencies have started their own website with diversified travel packages offerings around the world. The agencies use high end technology travel solutions with the latest updates and details of thousands of hotels, flights, and car rental services available with them. Furthermore, companies through their innovative mobile travel apps are now attracting large audiences for travel bookings. Apps infused with various features powered by artificial intelligence are being developed to remain connected to travelers throughout their journey and assist them during their visit. Travel apps offer high flexibility, wide options, and seamless consumer experience, and thus acts as a prominent differentiating factor for the tourists while choosing a travel agency. As a result, the travel agencies segment leads in terms of Asia-Pacific group travel market share in 2018 and is expected to retain its dominance throughout the Asia-Pacific group travel market forecast period.

China dominates the Asia-Pacific Group Travel market and is expected to grow with a CAGR of 7.3% during the forecast period

The Asia-Pacific group travel market is segmented based on group type, sales channel, and country. Based on group type, the Asia-Pacific group travel market is studied across leisure group, special interest group, high end group and incentive travel. Based on sales channel, the Asia-Pacific group travel market is bifurcated into travel agencies and tour operators. To gain a comprehensive understanding, the Asia-Pacific group travel market scenario is analyzed across key countries namely Thailand, Indonesia, Malaysia, Singapore, India, Philippines, China, Taiwan, Hong Kong, Japan, Korea, and rest of Asia-Pacific.

The Asia-Pacific group travel market analysis offers lucrative growth opportunities for the engaged stakeholders in the industry. Rise in disposable income, expansion of logistics & infrastructure, and rigorous promotion and advertising of regional tourism by respective governments majorly drive the Asia-Pacific group travel market growth. The region offers lucrative opportunities to market players for launching innovative packages for group travelers in the region.

The key players profiled in the report for Asia-Pacific group travel market are EXO Travel, Thomas Cook (India) Limited, G2 Travel, Apollo Asia Travel Group (AATG), Destination Asia, Expedia, Inc. Miki Travel Limited, Trafalgar, and ASIA DMC

Key Benefits for Asia-pacific Group Travel Market:

The Asia-Pacific group travel market report provides an extensive analysis of the current and emerging Asia-Pacific group travel market shares and opportunities.

The report provides detailed qualitative and quantitative analysis of the current Asia-Pacific group travel market trends and future estimations that help evaluate the prevailing market opportunities.

The market forecast is offered along with information related to Asia-Pacific Group Travel market size, key drivers, restraints, and opportunities.

The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.

The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth and Asia-Pacific group travel market demand.

  Asia-Pacific Group Travel Market Report Highlights

Analyst Review

Asia-Pacific has enjoyed exceptional performance in international tourism in the last few years with above 80% of travelers being intraregional. Outbound demand is led by China, the world’s leading source market and top spender since 2012. Asia-Pacific’s dynamic economies have continued to nurture the region both as an outbound and inbound regional source market in the context of global tourism. Rapid economic growth in a region coupled with market openness in addition to rise in air connectivity and travel facilitation augment tourism in the Asia-Pacific region, both to/from other regions (interregional) and within the region (intraregional).

Identifying white spaces for further development and facilitation of tourism requires consortium to address social issues and shift in consumer preferences. Addressing the regional trends and adapting business accordingly requires colossal level of collaboration and agreement across different complex business and technology.

While majority of investment continues to foster toward tourism infrastructure in the form of airports, hotels, and attraction spots, the issue of human capital in tourism is anticipated to become more critical in the upcoming future sector. As a result, greater strides must be made aligning attention toward education and training in the tourism sector  

• Leisure Group
• Special Interest Group
• High End Group
• Incentive Travel
• Travel Agencies
• Tour Operators

The forecast period of Asia-Pacific Group Travel market report is from 2019 to 2030.

The global Asia-Pacific Group Travel market was valued at $ 363.1 billion in 2019

The report covers detailed profiling of key companies operating in the market including EXO Travel, Thomas Cook (India) Limited, G2 Travel, Apollo Asia Travel Group (AATG), Destination Asia, Expedia, Inc. among others

Top companies holding significant market share are EXO Travel, G2 Travel, Apollo Asia Travel Group (AATG), Expedia, Inc.

The travel agencies segment of the report is expected to growth at a healthy CAGR during the forecast period

The rise in demand for unique holiday experience is expected to drive the growth of the group travel market.

Leisure group, special interest group, high end group, and incentive traveler groups are currently trending in the market

Leisure group segment of the report hold maximum market share in 2019.

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Asia-Pacific Group Travel Market

Global Opportunity Analysis and Industry Forecast, 2019-2030

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FMI Bytes: The key trends boosting the Asia-Pacific tourism market

According to the UN World Tourism Organization, international tourist arrivals in the Asia-Pacific region increased by 6% in 2018, and by another 4% in 2019. However, the outbreak of COVID-19 pandemic in 2020 caused a significant decline in the international tourist arrivals in the region and the market is yet to recover.

As per the latest findings of Future Market Insights , Asia-Pacific tourism revenue is expected to be US$ 138,345.6 Million by the end of 2023. In the long-term, the Asia-Pacific region tourism is estimated to reach at around US$ 414,579.0 Million in 2033.

2018 to 2022 Asia-Pacific Tourism Market Outlook Compared to 2023 to 2033 Forecast

The Asia-Pacific tourism market experienced a drop in market valuation with a CAGR of -15.3% during the period 2018 to 2022, driven by factors such as an outbreak of covid-19 and the closure of a large number of places across Asia-Pacific region.

According to the UN World Tourism Organization , international tourist arrivals in the Asia-Pacific region increased by 6% in 2018, and by another 4% in 2019. However, the outbreak of COVID-19 pandemic in 2020 caused a significant decline in the international tourist arrivals in the region and the market is yet to recover.

Despite the decline, countries like China, Japan, South Korea, and Thailand remained some of the most popular destinations in the region, attracting millions of tourists each year. Additionally, destinations such as Vietnam, Cambodia, and Laos have also seen significant growth in tourism. The market is expected to recover post the COVID-19 period and many countries are announcing travel bubbles and are working to attract tourists again.

However, while the Asia-Pacific tourism market experienced strong growth during 2018 to 2019, the pandemic caused a significant decline in 2020 and 2021, it is expected to recover in the coming years.

Travel to sites in the Asia Pacific area has been more accessible due to advancements in infrastructure and transportation The growing middle class population in countries like China and India has led to an increase in disposable income and a greater desire to travel. As a result, more and more people from these countries are travelling internationally, including to destinations in the Asia Pacific region. Increased accessibility to travel, improvements in infrastructure and transportation, such as the expansion of airports and the development of high-speed trains, have made it easier for people to travel to destinations in the Asia Pacific region. The Asia Pacific region offers diverse range of attractions and this diversity of attractions helps to attract a wide range of travellers to the region.

Many countries in the Asia Pacific region have been actively promotion themselves as tourist destinations through marketing and promotional activities, including advertising campaigns and travel fairs. Many countries in the region have been politically stable, which makes them more attractive to tourists as they are less likely to be affected by civil unrest or other safety concerns. The increasing digitization and e-visa processes have made traveling easier and more efficient for tourists and help to attract more tourists to the region.

Positive word of mouth and social media have played a big role in promoting the region, with tourists sharing their experiences and photos online, encouraging others to visit. The region is known for its affordable prices, both for accommodation and for local food and shopping, which makes it an attractive option for budget-conscious travellers.

People looking for accessible, high-quality healthcare and wellness services are increasingly travelling

China has become one of the largest source markets for tourism in the Asia Pacific region, and this trend is expected to continue in the future. The popularity of budget travel, such as backpacking and couch surfing, is on the rise in the Asia Pacific region, as more people look for affordable ways to explore the region. More and more travelers are looking for sustainable and responsible travel options, and destinations in the Asia Pacific region are responding by promoting eco-friendly tourism and conservation efforts. Adventure tourism, such as hiking, skiing and diving, as well as niche tourism, such as gastronomy, culture, and sports tourism, is becoming more popular in the region.

Technology is playing an increasingly important role in the tourism industry in the Asia Pacific region, with more and more people using online platforms to plan, book and share their travel experiences. The Asia Pacific region has become a popular destination for medical and wellness, tourism, as people seek out affordable and high-quality healthcare and wellness services. While some destinations in the Asia Pacific region, such as Japan and Australia, are well-established tourist destinations, new destinations such as Vietnam and Cambodia are emerging as popular travel destinations.

Also, there is increase in local and independent travel as more and more travelers interested in authentic local cultures, more people are choosing independent travel and using local guides and operators, this helps in promoting local economies.

Infrastructure improvements have boosted accessibility and the region’s ability to host tourists.

Asia Pacific region has a large potential for attracting international tourists, particularly from developed regions such as the United States and Europe. Also, as the middle class continues to grow in countries such as China and India, there will be a corresponding increase in domestic tourism. Development in infrastructure such as airports, hotels and transportation systems, which will make it easier for tourists to visit. Infrastructural development has led to increased accessibility, increase in capacity of the region to accommodate tourists. The development of luxury hotels and resorts has attracted high-end tourists to the region, who are willing to spend more on their vacations.

The future of tourism in Asia Pacific must include diversification beyond the traditional demographic of international visitors. Domestic tourist expenditures in Asia Pacific reached an all-time high in 2019. Destinations must be promoted to domestic markets in order to encourage visitors to return in the near future.

Many countries in the region are looking to diversify their tourism product, such as developing eco-tourism, cultural tourism, and adventure tourism to attract a wider range of tourists. With the advent of virtual tours and 360-degree video, it has become easier for people to have an immersive experience of a destination before actually visiting, which in turn has led to an increase in tourism in the region.

Country-wise insights

Promoting ecotourism and adventure tourism through the development of infrastructure

Although the tourist industry is mostly driven by the private sector, it is nonetheless reliant on a complex web of government regulations, inter-country travel agreements, and infrastructure investments.

Many states in India have their own state-level tourism boards which work to promote the state as a tourist destination, and to develop policies and programs to support the tourism industry within states. Providing tax incentives for the development of tourist infrastructure, and investing in the development of tourist facilities.

According to data from the Ministry of Tourism, Government of India , the southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana collectively received around 85 million domestic tourists and 8.5 million foreign tourists in 2019. Kerala receiving over 15 million domestic tourists and 1.5 million foreign tourists in 2019. Promoting ecotourism and adventure tourism by developing facilities for activities such as trekking, rock climbing, and wildlife safaris, and by promoting conservation of natural resources.

“China is investing in the growth of its cruise sector, which is projected to enhance tourism in coastal regions”

China is working to diversify its tourism sector by developing new types of tourism and promoting lesser-known destinations. This includes destinations such as the Silk Road, the Yellow Mountains, and the Three Gorges. They are working to promote its rich cultural and historical heritage as a tourist attraction. This includes developing facilities and infrastructure at historical sites, and promoting cultural festivals and events.

China is investing in the development of its cruise industry, which is expected to boost tourism in the coastal regions. Also enhancing the digitization of the tourism sector by promoting the use of digital technologies in the tourism industry to improve the overall tourist experience and make it more convenient for tourists to plan and book their trips.

Category-wise Insights

The number of tourists aged 46 to 55 is likely to grow dramatically.

The age group that is most likely to travel for tourism in the Asia Pacific region varies depending on the country and type of tourism. However, younger adults and teenagers are more likely to travel for leisure, adventure, and backpacker tourism. They are more likely to be interested in exploring new cultures, trying new activities, and travelling on a budget. Middle-aged group travel for relaxation, visiting historical sites, and experiencing local culture.

Tourists aged 46 to 55 are expected to increase rapidly. This group is also drawn to religious and faith-based attractions and is interested in visiting a variety of religious sites.

Online booking channels to lead the booking channel segmentation

There are a variety of booking channels for tourism in Asia, including online travel agencies (OTAs), such as Booking.com, Agoda, and Expedia, as well as airline and hotel websites. Additionally, many tour operators and local travel agencies offer booking services. In certain countries, it’s also possible to book accommodations and activities through popular messaging apps like WeChat and Line.

In other countries like India, offline booking channels such as travel agents and tour operators are quite popular. Ctrip, Hotels.com, TripAdvisor, Airbnb, and many more are some of the main booking channels but there are many local channels specific to certain countries in the region as well.

Competitive Landscape

The Asia-Pacific area has enormous potential for the development of the tourism industry; the UNWTO anticipates a CAAG rate of 5% for tourist arrivals between 2016 and 2030. By 2030, the region is projected to receive 535 million tourists, or 30% of all tourists worldwide.

Growth is anticipated to be fuelled by the middle class’s continuous ascent and more money invested in the travel and tourism sector. Increased market openness, air connectivity, and travel facilitation promote growth. Therefore, it is crucial for the industry’s stakeholders to stay current on the major factors influencing the growth of tourism, with the following factors having a special influence and impact.

The industry’s established companies are employing distinctive techniques to seize market share in this very competitive environment. To guarantee that clients receive quality service and value for their money, the players want to maintain full control over all aspects of services and channel support.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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Strong tourism growth predicted for Asia-Pacific in 2023 to 2025: PATA

The Pacific Asia Travel Association (PATA) has released updated forecasts for 39 Asia-Pacific destinations showing a strong increase in aggregate international visitor arrivals (IVAs) under each of three scenarios in 2023, with robust annual growth continuing to the end of 2025.

Sponsored by Visa and with data and insights from Euromonitor International, the PATA Asia Pacific Destination Forecasts 2023-2025 suite of reports build on the current forecasts by delving deeper into the changing dynamics of travel and tourism into and across the Asia-Pacific region at the single destination level facilitating the development of appropriate strategies over the next three years.

Predicted international arrival numbers in 2023 range from 705 million under the mild scenario to 516 million under the medium scenario, and almost 390 million under the severe scenario, equating to visitor numbers in 2023 that exceed that of pre-pandemic 2019 by 3.3% under the mild scenario, but still nearly 25% short of it under the medium scenario, and some 43% behind it under the severe scenario.

By the end of 2024, the 2019 benchmark level of IVAs will be exceeded even further under the mild scenario and by 6.7% under the medium scenario, with both positions increasing in strength to 2025. Under the severe scenario, however, IVAs in 2025 are still predicted to fall short of the 2019 level by some 10%.

In this suite of reports, PATA covers each of 39 destinations in much greater detail, with a focus on source markets and air capacity changes in each case. Forecasts for mainland China indicate that very strong annual growth rates are expected in 2023 under each of the three scenarios, but not passing the 2019 volumes until 2024 under the mild and medium scenarios.

Despite very strong annual increases in arrivals from mainland China to Asia-Pacific destinations, under the severe scenario, that number is still expected to lag the 2019 peak by around 6% by the end of 2025.

PATA chair Peter Semone noted that “while these forecasts are extremely encouraging, hurdles still remain, and the travel and tourism sector will require ongoing vigilance and operational flexibility as these issues present themselves over the coming years” and although Covid-19 is no longer at the global pandemic stage, “it has not disappeared entirely, and we must come to grips with living with it for some time yet”.

He added that the conflict in Ukraine will “all have to be dealt with in ways that satisfy the increasingly diverse demands of the traveller of both today and tomorrow”.

David Fowler, head of cross-border & sales excellence, Asia-Pacific, Visa, said: “PATA’s forecasts offer the travel industry with a much-needed and renewed sense of optimism after almost three years of border closures. Nonetheless, many headwinds lie ahead as traveller habits and preferences have changed substantially in a post-pandemic and hyper-digitalised world. The travel industry needs to understand the unique needs of travellers, many who are digital natives, in order to offer the flexible, novel and personalised travel experiences that they have come to expect.

“Building data capabilities will continue to be a key area of investment for the travel ecosystem as it navigates the shifts in travel patterns through data insights, and in turn respond with data-backed customer engagement strategies.”

Visa recently set up a new Centre of Excellence for travel in Asia-Pacific dedicated to help clients and partners use data insights to maximise opportunities in the travel space. Fowler pointed out that it is “now more critical than ever that the travel industry is well-informed through data, so enterprises – especially smaller ones – and local communities can react faster as travel recovery accelerates across Asia-Pacific”.

Each of these 39 reports covers a specific destination in the Asia-Pacific and individually provides annual forecasts of visitor arrival numbers into each destination between 2023 and 2025 by scenario and source region; recovery rates for international visitor arrival growth back to the 2019 benchmark; annual changes in relative visitor share by top source market, year, and scenario; seasonality pattern; quarterly changes in scheduled international inbound air seat capacity to 3Q2022; and economic, income and expenditure outlook & trends, and domestic tourism.

The  PATA Asia Pacific Destination Forecasts 2023-2025  are now available here .

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Asia-Pacific Travel and Tourism Market Summary and Forecast

• January 2024
• Region: Asia Pacific
• ID: 5934953
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Key Highlights

• The travel & tourism industry consists of revenues generated by passenger airlines, passenger rail, hotels & motels, foodservice, travel intermediaries, and casinos & gaming.
• The Asia-Pacific travel & tourism industry had total revenues of $667.7 billion in 2022, representing a negative compound annual growth rate (CAGR) of 9.8% between 2017 and 2022.
• The hotels & motels segment accounted for the industry's largest proportion in 2022, with total revenues of $191.4 billion, equivalent to 28.7% of the industry's overall value.
• The growth of the industry is attributed to rising leisure and business tourism, growth in the hotel and motel industry, an increasing number of global events attracting large visitors, boosting infrastructure development, easing mobility, and emerging adventure tourists. For instance, according to the Bureau of Immigration, the number of foreign tourist arrivals (FTAs) in India increased to 6.19 million in 2022 as compared to 1.52 million in 2021.
• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the travel & tourism market in Asia-Pacific
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the travel & tourism market in Asia-Pacific
• Leading company profiles reveal details of key travel & tourism market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific travel & tourism market with five year forecasts

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• What was the size of the Asia-Pacific travel & tourism market by value in 2022?
• What will be the size of the Asia-Pacific travel & tourism market in 2027?
• What factors are affecting the strength of competition in the Asia-Pacific travel & tourism market?
• How has the market performed over the last five years?
• What are the main segments that make up Asia-Pacific's travel & tourism market?

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

• Marriott International Inc
• Trip.com Group Ltd
• China Southern Airlines Co Ltd
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Asia-Pacific Tourism market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

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Market Overview

The Asia-Pacific tourism market is a thriving and diverse industry that encompasses a vast region with numerous countries and cultures. This market refers to the travel and tourism activities within the Asia-Pacific region, which includes countries such as China, Japan, India, Australia, Thailand, and many more. It is one of the fastest-growing tourism markets in the world, driven by factors such as increasing disposable income, rising middle-class population, and growing interest in exploring new destinations.

The Asia-Pacific tourism market refers to the collective activities and services related to travel and tourism within the Asia-Pacific region. This market involves various components, including transportation, accommodation, attractions, and other services catering to the needs and preferences of travelers. It encompasses both domestic and international tourism, with tourists from around the world visiting countries within the region, as well as residents of the Asia-Pacific region exploring destinations within their own countries and neighboring countries.

Executive Summary

The Asia-Pacific tourism market has experienced significant growth in recent years, driven by various factors such as improved connectivity, government initiatives to promote tourism, and a growing middle-class population with higher disposable income. The region offers diverse landscapes, rich cultural heritage, and a wide range of attractions, making it a popular choice among travelers. However, the market also faces challenges such as infrastructure limitations, environmental concerns, and geopolitical issues. Despite these challenges, the Asia-Pacific tourism market continues to present lucrative opportunities for industry participants and stakeholders.

Key Market Insights

• Rapidly growing middle-class population: The Asia-Pacific region is witnessing a substantial increase in its middle-class population, which has led to a rise in discretionary spending on travel and tourism activities.
• Government initiatives and policies: Governments across the Asia-Pacific region are actively promoting tourism through initiatives such as visa relaxations, infrastructure development, and marketing campaigns to attract more visitors.
• Increasing international connectivity: The region has experienced a significant improvement in air connectivity, with more airlines offering direct flights to various destinations within the Asia-Pacific region, making it more accessible for international tourists.
• Emergence of new tourist destinations: Several emerging destinations within the Asia-Pacific region, such as Vietnam, Indonesia, and the Philippines, have gained popularity among travelers due to their unique cultural experiences, natural beauty, and affordability.
• Growing interest in sustainable and responsible tourism: There is a rising awareness among travelers about the importance of sustainable and responsible tourism practices, leading to increased demand for eco-friendly accommodations, community-based tourism, and nature conservation activities.

Market Drivers

• Economic growth and rising disposable income: The Asia-Pacific region has witnessed robust economic growth, leading to an increase in disposable income among the population. This has fueled the demand for travel and tourism activities, both domestically and internationally.
• Expanding middle-class population: The growing middle-class population in countries like China and India has created a significant consumer base with higher purchasing power, driving the demand for travel and tourism experiences.
• Increasing urbanization and changing lifestyles: Rapid urbanization has resulted in changing lifestyles and preferences, with more people seeking leisure and recreational activities, leading to a higher demand for tourism services.
• Government support and investments: Governments in the Asia-Pacific region have recognized the potential of the tourism industry as a catalyst for economic growth. They have implemented policies and invested in infrastructure development to attract more tourists and stimulate tourism-related businesses.
• Technological advancements: The proliferation of technology has made travel planning and booking more convenient, with the availability of online platforms and mobile applications. This has contributed to the growth of the Asia-Pacific tourism market by making it easier for travelers to explore and book their desired destinations and experiences.

Market Restraints

• Infrastructure limitations: Some countries in the Asia-Pacific region face challenges in terms of inadequate infrastructure, such as transportation networks, accommodation facilities, and tourist attractions. Insufficient infrastructure can hinder the growth of the tourism industry in these areas.
• Environmental concerns: The rapid growth of tourism in the Asia-Pacific region has raised concerns about environmental sustainability. Issues such as overcrowding, pollution, and damage to natural resources and ecosystems need to be addressed to ensure the long-term viability of tourism.
• Geopolitical issues and security concerns: Political instability, conflicts, and security threats in certain parts of the Asia-Pacific region can deter tourists from visiting those areas, affecting the overall tourism market.
• Natural disasters and health emergencies: The Asia-Pacific region is prone to natural disasters such as earthquakes, typhoons, and tsunamis. Additionally, health emergencies like the COVID-19 pandemic can significantly impact the tourism industry, leading to travel restrictions and reduced visitor numbers.
• Language and cultural barriers: The diversity of languages and cultures within the Asia-Pacific region can present challenges for international tourists, affecting their travel experiences and limiting the market potential.

Market Opportunities

• Untapped potential in emerging markets: There are several emerging markets within the Asia-Pacific region that offer untapped potential for tourism growth. These markets, such as Myanmar, Cambodia, and Laos, possess unique cultural and natural attractions that can attract adventurous travelers.
• Growing demand for experiential and adventure tourism: There is an increasing demand for experiential and adventure tourism in the Asia-Pacific region. Activities such as trekking, scuba diving, wildlife safaris, and cultural immersions are gaining popularity among travelers seeking unique and immersive experiences.
• Medical and wellness tourism : The Asia-Pacific region is renowned for its traditional healing practices, wellness retreats, and medical facilities. The growing interest in health and wellness among tourists presents opportunities for the development of medical and wellness tourism in the region.
• Digital marketing and e-commerce: The widespread adoption of digital technologies and social media platforms provides opportunities for tourism businesses to reach a broader audience and attract more customers through targeted marketing campaigns and online booking platforms.
• Collaboration between countries: Collaborative efforts among countries within the Asia-Pacific region can lead to the development of integrated tourism products and the promotion of multi-destination itineraries, offering travelers a more diverse and comprehensive experience.

Market Dynamics

The Asia-Pacific tourism market is characterized by dynamic and ever-evolving factors that shape its growth and direction. These dynamics are influenced by a combination of economic, social, technological, environmental, and political factors. The market dynamics can vary from country to country within the region due to differences in economic development, cultural values, and tourism infrastructure. It is essential for industry participants and stakeholders to closely monitor these dynamics and adapt their strategies accordingly to capitalize on emerging opportunities and mitigate potential challenges.

Regional Analysis

The Asia-Pacific region is vast and diverse, encompassing countries with varying levels of tourism development and unique offerings for travelers. A regional analysis of the Asia-Pacific tourism market reveals key trends and insights specific to different sub-regions within Asia-Pacific. Some notable sub-regions include:

• East Asia: Countries such as China, Japan, and South Korea are major contributors to the Asia-Pacific tourism market. These countries offer a rich cultural heritage, advanced infrastructure, and a wide range of attractions, attracting both domestic and international tourists.
• Southeast Asia: Popular tourist destinations in Southeast Asia include Thailand, Indonesia, Malaysia, and Vietnam. These countries are known for their stunning beaches, diverse landscapes, vibrant cities, and cultural experiences. The region has experienced significant growth in tourism, driven by its affordability and unique offerings.
• South Asia: South Asian countries, including India, Sri Lanka, and Nepal, offer a blend of cultural, historical, and natural attractions. The region is known for its ancient temples, UNESCO World Heritage sites, and diverse wildlife, attracting bothdomestic and international tourists seeking spiritual, historical, and adventure experiences.
• Oceania: Australia and New Zealand are prominent destinations within the Oceania sub-region. These countries offer stunning natural landscapes, vibrant cities, and a thriving outdoor adventure scene. Oceania also attracts tourists with its unique wildlife, including the Great Barrier Reef and the native Maori culture in New Zealand.
• Pacific Islands: The Pacific Islands, including Fiji, Tahiti, and the Maldives, are renowned for their pristine beaches, turquoise waters, and luxurious resorts. These destinations cater to travelers seeking relaxation, water sports, and exclusive island experiences.

A comprehensive regional analysis helps industry participants and stakeholders understand the specific characteristics, trends, and market dynamics of each sub-region within the Asia-Pacific tourism market, enabling them to tailor their strategies and offerings accordingly.

Competitive Landscape

The competitive landscape of the Asia-Pacific tourism market is highly diverse and competitive, with a mix of local, regional, and international players. Major players in the market include travel agencies, airlines, hotel chains, tour operators, online travel agencies (OTAs), and destination management companies (DMCs). These players compete for market share by offering differentiated products, services, pricing strategies, and marketing campaigns.

Local players often have an advantage in terms of their understanding of the local market, cultural nuances, and customer preferences. They may also have established networks and partnerships within the region. Regional and international players bring their expertise, brand recognition, and global distribution channels to capture a significant market share.

In recent years, online travel platforms and OTAs have gained prominence, providing travelers with convenient booking options and comprehensive travel packages. This has disrupted traditional distribution channels and led to increased competition in the market.

The competitive landscape is also influenced by the collaboration and partnerships between tourism organizations, governments, and industry associations to promote cross-border tourism, develop new products, and enhance the overall visitor experience. This collaboration fosters innovation, improves destination competitiveness, and creates new business opportunities.

Segmentation

The Asia-Pacific tourism market can be segmented based on various factors, including:

• By Traveler Type: The market can be segmented based on the type of travelers, such as leisure tourists, business travelers, adventure enthusiasts, honeymooners, and eco-tourists. Each segment has unique preferences and demands, and catering to their specific needs can help businesses target their offerings more effectively.
• By Mode of Transportation: This segmentation considers the mode of transportation chosen by travelers, such as air travel, road trips, rail journeys, or cruises. Understanding the preferences of travelers in terms of transportation can help businesses optimize their services and offerings.
• By Destination Type: The market can be segmented based on different types of destinations, including cultural heritage sites, natural landscapes, beach resorts, urban cities, and adventure destinations. This segmentation allows businesses to develop targeted marketing strategies and tailor their offerings to specific destination preferences.
• By Accommodation Type: The market can be segmented based on the type of accommodation chosen by travelers, such as hotels, resorts, guesthouses, homestays, or serviced apartments. This segmentation helps businesses understand the accommodation preferences of different segments of travelers and adapt their offerings accordingly.
• By Travel Duration: This segmentation considers the duration of travel, such as short trips, weekend getaways, or long-term vacations. Businesses can tailor their packages and services based on the duration of travel preferred by different segments of travelers.

Segmentation provides valuable insights into the diverse preferences and behaviors of travelers within the Asia-Pacific tourism market. It allows businesses to develop targeted marketing strategies, design personalized experiences, and optimize their operations to meet the specific needs of different customer segments.

Category-wise Insights

• Transportation: The transportation category within the Asia-Pacific tourism market includes airlines, railways, road transportation, and cruises. Air travel dominates the market, with a growing number of airlines and increased connectivity within the region. High-speed rail networks are also gaining popularity, providing efficient and convenient transportation options for both domestic and international travelers. Cruise tourism is witnessing steady growth, with several major ports in the region attracting cruise lines and tourists.
• Accommodation: The accommodation category encompasses various types of lodging options, including hotels, resorts, guesthouses, and alternative accommodations such as homestays and serviced apartments. The market offers a wide range of options to cater to different budgets and preferences. Luxury resorts and boutique hotels are particularly popular among high-end travelers, while budget hotels and hostels cater to cost-conscious tourists.
• Attractions and Activities: The attractions and activities category includes cultural sites, natural landmarks, theme parks , adventure sports, wildlife sanctuaries, and entertainment venues. The Asia-Pacific region is rich in diverse attractions, ranging from ancient temples and UNESCO World Heritage sites to beautiful beaches, national parks, and vibrant cities. Adventure tourism, such as hiking, scuba diving, and wildlife safaris, is gaining popularity among adventure enthusiasts.
• Travel Services: The travel services category comprises travel agencies, tour operators, travel insurance providers, and other ancillary services. Travel agencies and tour operators play a crucial role in organizing and curating travel experiences, offering comprehensive packages and itineraries to cater to different interests and budgets. Travel insurance has become increasingly important, providing travelers with financial protection and peace of mind during their trips.

Category-wise insights provide a deeper understanding of the various components and sectors within the Asia-Pacific tourism market. Businesses can identify opportunities for growth and innovation within specific categories and tailor their strategies and offerings to cater to the evolving needs of travelers.

Key Benefits for Industry Participants and Stakeholders

• Revenue Growth: The Asia-Pacific tourism market offers significant revenue growth potential for industry participants, including travel agencies, airlines, hotel chains, tour operators, and other tourism-related businesses. The growing number of domestic and international tourists, coupled with increased spending on travel and tourism, can lead to higher revenues and profitability.
• Business Expansion: The Asia-Pacific region provides opportunities for businesses to expand their operations and establish a presence in new markets. This expansion can involve setting up branch offices, partnering with local businesses, or entering into strategic alliances to leverage local expertise and resources.
• Brand Exposure and Recognition: The Asia-Pacific tourism market allows industry participants to enhance their brand exposure and recognition on a global scale. By offering unique and memorable experiences to travelers, businesses can build a positive brand image and attract repeat customers, leading to long-term success and brand loyalty.
• Collaboration and Partnerships: Collaboration among industry participants, tourism organizations, and governments within the Asia-Pacific region can result in mutually beneficial partnerships. These collaborations can drive innovation, promote sustainable tourism practices, and create cross-selling opportunities, benefiting all stakeholders involved.
• Job Creation and Economic Development: The growth of the Asia-Pacific tourism market contributes to job creation and economic development in the region. The tourism industry generates employment opportunities across various sectors, including hospitality, transportation, retail, and entertainment, thereby stimulating economic growth and improving livelihoods.

Industry participants and stakeholders can leverage these benefits by understanding market trends, consumer preferences, and emerging opportunities, and aligning their strategies and offerings accordingly.

SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis provides a comprehensive assessment of the Asia-Pacific tourism market’s internal and external factors. It helps industry participants and stakeholders understand the market’s current position and identify areas for improvement and growth.

• Diverse and attractive destinations: The Asia-Pacific region offers diverse landscapes, cultural heritage, and unique attractions, attracting a wide range of travelers.
• Growing middle-class population: The expanding middle-class population in the Asia-Pacific region provides a significant customer base with increased purchasing power for travel and tourism activities.
• Government support and initiatives: Governments within the region actively support and promote tourism through various policies, investments in infrastructure, and marketing campaigns.
• Improved connectivity: The region has witnessed improved air connectivity, making it easier for travelers to access different destinations within the Asia-Pacific region.
• Rich cultural heritage: The Asia-Pacific region boasts a rich cultural heritage, including ancient temples, historical sites, and diverse traditions, providing unique experiences for tourists.

Weaknesses:

• Infrastructure limitations: Some areas within the Asia-Pacific region face challenges regarding inadequate transportation networks, accommodation facilities, and tourist attractions, affecting the overall tourism experience.
• Environmental sustainability concerns: The rapid growth of tourism has raised environmental concerns, such as overcrowding, pollution, and damage to natural resources, which need to be addressed for sustainable tourism development.
• Language and cultural barriers: The diversity of languages and cultures within the region can present challenges for international tourists, affecting their travel experiences and limiting market potential.
• Geopolitical issues: Political instability, conflicts, and security concerns in certain areas can impact tourism, leading to decreased visitor numbers and potential safety risks.
• Natural disasters and health emergencies: The Asia-Pacific region is prone to natural disasters and health emergencies, which can disrupt travel and tourism activities, impacting the market significantly.

Opportunities:

• Emerging markets: Several emerging markets within the Asia-Pacific region offer untapped potential for tourism growth, providing opportunities for industry participants to expand their operations and cater to new customer segments.
• Experiential and adventure tourism: The increasing demand for unique and immersive travel experiences presents opportunities for businesses to offer adventure tourism, cultural immersions, and eco-friendly activities.
• Medical and wellness tourism: The Asia-Pacific region’s traditional healing practices and wellness facilities provide opportunities for the development of medical and wellness tourism, attracting health-conscious travelers.
• Digital marketing and e-commerce: The widespread adoption of digital technologies and social media platforms allows businesses to reach a broader audience and offer convenient online booking options, increasing customer engagement and market reach.
• Collaboration and partnerships: Collaborative efforts between countries within the region can lead to the development of integrated tourism products, multi-destination itineraries, and joint marketing campaigns, attracting more visitors and enhancing the overall tourism experience.
• Economic downturns: Economic uncertainties and downturns can affect the disposable income and travel budgets of potential tourists, leading to reduced travel demand and lower revenue for tourism businesses.
• Changing consumer preferences: Evolving consumer preferences and trends in the tourism industry may require businesses to adapt their offerings and experiences to meet the changing demands, failing which they may lose market share.
• Intense competition: The Asia-Pacific tourism market is highly competitive, with numerous players vying for market share. Intense competition can lead to price wars, reduced profit margins, and the need for continuous innovation and differentiation.
• Geopolitical tensions: Geopolitical tensions and conflicts within the region can disrupt travel and tourism activities, leading to reduced visitor numbers and potential safety risks.
• Health and safety concerns: Health emergencies, such as the COVID-19 pandemic, can significantly impact the tourism industry, with travel restrictions, reduced international travel, and increased health and safety regulations affecting the market.

A SWOT analysis helps industry participants and stakeholders assess the internal strengths and weaknesses of their businesses while identifying external opportunities and threats in the Asia-Pacific tourism market. This analysis enables them to develop strategies to capitalize on strengths, mitigate weaknesses, seize opportunities, and address potential threats.

Market Key Trends

• Sustainable and responsible tourism: There is an increasing trend towards sustainable and responsible tourism practices within the Asia-Pacific region. Travelers are seeking eco-friendly accommodations, engaging in community-based tourism, and participating in nature conservation activities.
• Digital transformation: The adoption of digital technologies and online platforms has transformed the way travelers research, plan, and book their trips. Online travel agencies, travel review websites, and mobile applications have become popular tools for travelers, offering convenience and real-time information.
• Rise of experiential travel: Travelers are increasingly seeking unique and immersive experiences, moving away from traditional sightseeing to activities that provide a deeper understanding of local cultures, traditions, and lifestyles.
• Personalization and customization: The demand for personalized travel experiences is on the rise. Travelers are looking for customized itineraries, tailored recommendations, and personalized services that cater to their specific preferences and interests.
• Wellness and health-focused tourism: Wellness tourism is gaining momentum in the Asia-Pacific region, with travelers seeking rejuvenation, relaxation, and wellness retreats. Spas, yoga retreats, and wellness-focused resorts are witnessing increased demand.
• Cultural and heritage tourism: The rich cultural heritage of the Asia-Pacific region attracts tourists interested in exploring historical sites, ancient temples, and traditional arts and crafts. Cultural festivals and events also contribute to the growth of cultural and heritage tourism.
• Multi-destination itineraries: Travelers are increasingly opting for multi-destination itineraries, exploring multiple countries or regions within the Asia-Pacific region during a single trip. This trend has led to collaborations between countries to promote multi-destination tourism.
• Food and culinary tourism : The Asia-Pacific region is renowned for its diverse cuisines and street food culture. Food and culinary tourism are growing trends, with travelers seeking authentic food experiences and culinary tours.

These key trends provide insights into the changing preferences and behaviors of travelers in the Asia-Pacific tourism market. Businesses can capitalize on these trends by aligning their strategies, offerings, and marketing efforts accordingly.

Covid-19 Impact

The COVID-19 pandemic has had a profound impact on the Asia-Pacific tourism market, leading to significant disruptions and challenges. Governments implemented travel restrictions, lockdowns, and social distancing measures to curb the spread of the virus, resulting in a sharp decline in international and domestic tourism. Some key impacts of the pandemic include:

• Travel restrictions and reduced international travel: International travel was severely impacted by travel restrictions, border closures, and quarantine measures imposed by countries. This resulted in a substantial decline in international tourist arrivals, impacting the revenue of airlines, hotels, and other tourism-related businesses.
• Domestic tourism and staycations: With international travel restrictions, domestic tourism and staycations became the primary source of revenue for businesses within the Asia-Pacific region. However, the pandemic’s impact on the economy and consumer confidence also affected domestic tourism, albeit to a lesser extent.
• Health and safety measures: The pandemic necessitated the implementation of health and safety measures across the tourism industry. These measures included enhanced sanitation protocols, social distancing guidelines, mask mandates, and health screenings. Compliance with these measures became crucial for businesses to regain customer trust and confidence.
• Shift to digital platforms: The pandemic accelerated the adoption of digital technologies in the tourism industry. Online booking platforms, contactless check-ins, virtual tours, and digital marketing became vital tools for businesses to reach customers and ensure a safe and seamless travel experience.
• Recovery and reopening: As vaccination efforts progressed and infection rates declined, countries began easing travel restrictions and reopening their borders. However, the recovery has been gradual and uneven, with ongoing concerns about new variants and the potential for future waves impacting travel patterns.

The COVID-19 pandemic has highlighted the importance of resilience, adaptability, and the implementation of robust health and safety measures within the Asia-Pacific tourism market. Businesses have had to rethink their strategiesand operations, focusing on health and safety protocols, digital transformation, and customer reassurance. Collaboration between governments, tourism organizations, and industry stakeholders has become essential in navigating the challenges posed by the pandemic and facilitating the recovery of the tourism market.

Key Industry Developments

• Government initiatives to revive tourism: Governments across the Asia-Pacific region have implemented various initiatives to revive the tourism industry. These include financial support packages, tax incentives, marketing campaigns, and infrastructure development projects to attract domestic and international tourists.
• Sustainable tourism practices: There has been a growing emphasis on sustainable tourism practices within the industry. Businesses are adopting eco-friendly initiatives, promoting responsible tourism, and engaging in community-based tourism activities to preserve natural resources, support local communities, and reduce the environmental impact of tourism.
• Technology integration: The integration of technology has become crucial for the industry’s recovery and growth. Contactless solutions, mobile applications, virtual reality, and artificial intelligence are being used to enhance customer experiences, streamline operations, and improve efficiency.
• Shift towards domestic and regional travel: With international travel restrictions, there has been a significant shift towards domestic and regional travel. Travelers are exploring destinations within their own countries or neighboring countries, leading to the emergence of new tourism circuits and collaborations between countries to promote regional tourism.
• Health and safety protocols: The pandemic has accelerated the implementation of health and safety protocols across the tourism industry. Businesses have adopted stringent cleanliness measures, social distancing guidelines, and contactless services to ensure the safety of both employees and customers.
• Digital marketing and promotion: Businesses have intensified their digital marketing efforts to reach and engage with potential travelers. Online platforms, social media marketing, influencer collaborations, and targeted campaigns have become essential tools to attract customers and promote tourism offerings.
• Innovation in travel experiences: The pandemic has prompted businesses to innovate and offer new types of travel experiences. Virtual tours, remote work and study programs, outdoor adventure activities, and wellness retreats are examples of innovative offerings designed to meet evolving customer preferences.

These key industry developments demonstrate the resilience and adaptability of the Asia-Pacific tourism market. Businesses have responded to the challenges posed by the pandemic by embracing innovation, sustainability, and technology, while governments have played a vital role in supporting the recovery and growth of the tourism industry.

Analyst Suggestions

• Embrace digital transformation: Businesses should continue to embrace digital transformation by investing in technology, online platforms, and digital marketing strategies. This includes adopting contactless solutions, enhancing online booking systems, and leveraging data analytics to personalize customer experiences.
• Prioritize health and safety: Health and safety protocols should remain a top priority for businesses. Implementing stringent cleanliness measures, following official guidelines, and communicating transparently with customers about safety measures can help rebuild trust and confidence in travel.
• Diversify target markets: To mitigate the risks associated with dependency on specific markets, businesses should diversify their target markets. This involves exploring emerging markets, attracting visitors from different regions, and developing niche offerings to cater to specific customer segments.
• Collaborate and form partnerships: Collaboration and partnerships between businesses, governments, and industry associations can lead to joint marketing campaigns, product development, and the creation of attractive tourism packages. Collaborative efforts can enhance destination competitiveness and expand market reach.
• Focus on sustainability and responsible tourism: Businesses should prioritize sustainability and responsible tourism practices. This includes adopting eco-friendly initiatives, supporting local communities, preserving cultural heritage, and minimizing the environmental impact of tourism activities.
• Adapt offerings to changing customer preferences: Businesses should closely monitor and adapt to changing customer preferences and trends. This involves offering unique experiences, personalized services, and catering to the growing demand for sustainable, experiential, and wellness-focused travel.
• Enhance crisis preparedness and resilience: The COVID-19 pandemic has highlighted the importance of crisis preparedness and resilience. Businesses should develop contingency plans, invest in risk management strategies, and have clear protocols in place to respond effectively to future crises or disruptions.
• Stay informed and monitor market trends: Businesses should stay informed about market trends, consumer behavior, and industry developments. Monitoring market intelligence, conducting regular research, and analyzing data can help businesses identify emerging opportunities and make informed decisions.

Future Outlook

The future outlook for the Asia-Pacific tourism market is promising, with several factors driving its growth. While the recovery from the COVID-19 pandemic may take time, the pent-up demand for travel and tourism is expected to fuel a rebound in the market. Key trends and factors that will shape the future outlook include:

• Resumption of international travel: As vaccination efforts progress and travel restrictions ease, international travel is expected to gradually resume. However, travel patterns and preferences may shift, with travelers prioritizing health and safety, flexibility in bookings, and sustainable and meaningful experiences.
• Rise of sustainable and responsible tourism: The focus on sustainability and responsible tourism practices is expected to continue, with travelers seeking destinations and businesses that prioritize environmental conservation, social responsibility, and cultural preservation.
• Digital transformation and innovation: The integration of technology and digital solutions will continue to drive the industry’s transformation. Businesses will leverage artificial intelligence, data analytics, and virtual reality to enhance customer experiences, improve operational efficiency, and personalize offerings.
• Regional and domestic tourism growth: Regional and domestic tourism will continue to play a significant role in the market’s recovery and growth. Travelers will explore destinations within their own countries or neighboring countries, contributing to the development of regional tourism circuits and collaborations.
• Niche and experiential tourism: Niche and experiential tourism segments, such as adventure tourism, wellness tourism, and cultural immersion experiences, will gain momentum. Travelers will seek unique, immersive, and personalized experiences that offer deeper connections with local cultures and environments.
• Continued government support: Governments will continue to play a crucial role in supporting and promoting the tourism industry. This includes implementing policies to stimulate travel demand, investing in infrastructure development, and fostering collaborations between public and private sectors.
• Health and safety as a priority: Health and safety will remain a top priority for businesses and travelers. Enhanced cleanliness measures, contactless services, and transparent communication regarding safety protocols will be essential to regain and maintain customer trust.

The future outlook for the Asia-Pacific tourism market is optimistic, driven by the region’s diverse offerings, growing middle-class population, and increasing global interest in exploring Asia-Pacific destinations. Businesses that adapt to changing market trends, prioritize sustainability, and leverage technology will be well-positioned to capitalize on the opportunities that lie ahead.

The Asia-Pacific tourism market is a dynamic and diverse industry that offers immense opportunities for growth and development. Despite challenges such as infrastructure limitations, environmental concerns, and geopolitical issues, the market continues to thrive due to factors such as economic growth, government support, improved connectivity, and rich cultural heritage.

Industry participants and stakeholders in the Asia-Pacific tourism market can capitalize on the market’s potential by understanding key market insights, embracing digital transformation, prioritizing health and safety, and adopting sustainable practices. Collaborations and partnerships, both within the industry and between countries, can foster innovation and create new business opportunities.

Asia-Pacific Tourism Market:

Leading companies in the Asia-Pacific Tourism Market:

• China International Travel Service Co., Ltd. (CITS)
• Japan Travel Bureau Inc. (JTB)
• Flight Centre Travel Group Ltd.
• Expedia Group
• Ctrip.com International, Ltd.
• AccorHotels Group
• Hotel Lotte Co., Ltd.
• Marina Bay Sands Pte Ltd.
• Genting Malaysia Berhad

Important Questions Covered in this Study

• Which are the main companies that are currently operating within the market?
• What are the factors that are predicted to propel the growth of the market?
• What are the factors that are expected to limit the growth of the market?
• Which company had the largest market share?
• What are the main opportunities available in the market?
• What are the market size and growth rates of the various segments within the market?
• What are the market sizes and growth rates of the overall market or specific regions ?
• Which region or segment is projected to be the primary driver of market growth during the forecast period?
• What are the significant trends observed in the market?

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Asia-Pacific travel and tourism statistics in 2023

By Kevin Tjoe — 20 Oct 2022

studies   travel statistics

Updated February 2023 – With countries heavily impacted by harsh border restrictions, the Asia-Pacific region was no exception. Countries such as Australia, New Zealand, and Indonesia closed their borders to international travelers and limited domestic movement, causing the tourism industry within these regions to be heavily affected.

Fortunately, in 2023 the APAC region has started to see a positive trend.From digital trends in tourism to the rise in sustainable travel, in this article, we will identify the most prominent trends in travel and tourism in 2022 within the Asia-Pacific region. These statistics will provide tour and activity operators with valuable insight to adapt their business to the latest trends.

The tourism and travel statistics below were gathered from a survey conducted by Rezdy.

The behaviors of travelers in the Asia-Pacific

With the close proximity between Asian-Pacific countries, it’s no surprise that travelers within this region love to travel. And with traveling in 2023 becoming a whole lot easier, find out how Asia-pacific travelers are exploring the world in 2023.

• According to recent Australian tourism statistics , Australian travellers spend 16% more time on average booking a trip in 2022 than they did in 201 9. ( Tripadvisor )
• Australians devote 60% of their time to planning trips ( Tripadvisor )
• Travelers in Singapore spend 68% of their time researching local travel review sites ( Tripadvisor )
• 6 in 10 Singaporeans are planning to travel as most countries’ restrictions have eased, with 40% have booked a trip ( Traveldailynews )
• 50% of Singaporean travelers are planning to take one trip while 30% are planning to take two trips during the summer ( Traveldailynews )
• Almost 1 in 2 (46%) would like to have a trip that lasts at least 6 days
• Travelers aged between 18-25 are also most keen on taking trips that last 6-9 days (31%), or a trip of 4-5 days (29%) ( Traveldailynews )
• Travelers aged between 26-35 are also most keen on taking trips that last 4-5 days (37%), or a trip of 6–9-days (32%) ( Traveldailynews )
• 42% of travelers said international travel is a high-priority spending area for the coming year, far higher than domestic travel, fashion, and eating out ( Traveldailynews )

The road to recovery

There’s no doubt that the tourism industry within the Asia-pacific region faced many downfalls as a result of countries enforcing strict travel restrictions. This was especially prevalent in countries such as Australia and New Zealand and popular tourist destinations like Bali, Indonesia. Fortunately, tourism has started to pick up once again in 2023 and the APAC experiences industry is finally on its road to recovery.

• New Zealand was the largest source country, accounting for 24% of all visitor arrivals in Australia. ( ABS )
• There were 1,191,830 visitor arrivals in Australia, almost 8 times higher than the previous year. ( ABS )
• Revenue in the Travel & Tourism market is projected to reach US$10.84bn in 2022. ( Statista )
• In the Travel & Tourism market, 75% of total revenue will be generated through online sales by 2026. ( Statista )
• The APAC travel industry is projected to grow at a compound annual growth rate (CAGR) of 6.4% between 2021 and 2024 – when it’s expected to hit 500 million arrivals by 2024 ( Euromonitor )
• APAC travel sales forecast by 2024 ( Euromonitor )

• APAC attractions and experiences sales forecast by 2024 ( Euromonitor )

• In the first two months of 2022, Southeast Asia has welcomed more than 580,000 international visitors in total, a substantial +102% increase year-on-year ( Hospitalitynet )
• Pacific Asia Travel Association (PATA) projected that international visitor arrivals into Asia will grow by 100% between 2022 and 2023 ( Traveldailynews )
• The Asia-P acific region (APAC) has the highest growth potential in the online travel booking industry – with China and India leading the way. This growth can be attributed to the growth of the middle-class income group, increase in disposable income, and wider access to the internet ( GBTA )

Inbound & outbound travel in 2022

As travel begins to resume within the Asia-Pacific region, find out which countries and destinations have been the most popular.

Top 5 countries traveling to Australia

( Traveldailynews )

Top destinations for APAC travelers

• Jeju Island
• Kuala Lumpur

The rise in sustainable travel 

With the rising awareness surrounding sustainability and the impacts tourism has on the environment, green tourism is a hot topic. Find out what travelers in Asia-Pacific think of sustainable travel. 

• 93% of Indian travelers affirm that sustainable travel is important to them ( Traveldailynews )
• 77% of Singaporean travelers show a strong belief in the need to prioritize sustainable travel ( Traveldailynews )

For more support and tips on how to increase sales in your travel business, subscribe to the Rezdy  newsletter .

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Industry News

Australia & New Zealand travel and tourism statistics in 2023

Global travel & tourism statistics 2023

Related Travel Research

Asia pacific travel market report 2020-2024.

Free for Open Access Subscribers

The Asia Pacific travel market, the world’s largest regional market, faced terrible challenges in 2020 and beyond. The original coronavirus epicenter, the APAC travel industry shrank 58% in 2020 from its 2019 size. While nation-specific market shifts vary significantly, the region fared better than many of its global counterparts, due to swift government action in relation to the pandemic. Recovery and developments will also vary, due in large part to the emergence and spread of the Delta variant across the region.   For this report, 13 countries comprise the Asia Pacific travel market: Australia, China, India, Japan, New Zealand, Northeast Asia (including Hong Kong, Macau, South Korea and Taiwan) and Southeast Asia (including Indonesia, Malaysia, Singapore and Thailand). This report provides comprehensive market sizing and projections for the Asia Pacific travel industry from 2018-2024, including analysis of key segments, country-level share and trends, distribution dynamics and more.    Also available in the Asia Pacific Travel Market Report 2020-2024 series:  

• Australia-New Zealand Travel Market Report 2020-2024

• China Travel Market Report 2020-2024

• India Travel Market Report 2020-2024

• Japan Travel Market Report 2020-2024

•  Southeast Asia Travel Market Report 2020-2024

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Asia-Pacific (APAC) Travel and Tourism Market Summary, Competitive Analysis and Forecast to 2027

• Published: January 2024
• Report Code: MLOHMF23582

Added to Saved | Remove

Travel & Tourism in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The growth of the industry is attributed to rising leisure and business tourism, growth in the hotel and motel industry, an increasing number of global events attracting large visitors, boosting infrastructure development, easing mobility, and emerging adventure tourists. For instance, according to the Bureau of Immigration, the number of foreign tourist arrivals (FTAs) in India increased to 6.19 million in 2022 as compared to 1.52 million in 2021.

– Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific travel & tourism market with five year forecasts

Reasons to buy

Companies mentioned.

China Southern Airlines Co Ltd

Table of Contents

List of tables.

Table 17: Asia-Pacific exchange rate, 2018–22

List of Figures

Figure 10: Drivers of degree of rivalry in the travel & tourism industry in Asia-Pacific, 2022

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Tourism tipped to thrive in Asia

New vacation trends, future employment growth posed to buoy up travel sector, ihif asia hears.

Voices for new tourism trends and a bright future ahead are echoing at the International Hospitality Investment Forum (IHIF) Asia, held on Monday through Sept 11, gathering top players in family offices, global hotel brands and leading developers.

Speakers from across the world are analyzing empowering tourism destinations, exploring plans for growth potential, investment, innovating and even future leadership of sustainability on the opening day.

Rizki Handayani, deputy minister of Industry and Investment of the Ministry of Tourism and Creative Economy of Indonesia, said meetings, incentives, conferencing, and exhibitions, or MICE, were getting "bigger and bigger" in the ten-country Association of Southeast Asian Nations or ASEAN.

"As a government, we produced some regulations inviting investors to come. We have special economic zones," Handayani told a session, noting that Indonesia is keen on more MICE event investment in Indonesia for infrastructure and attracting international organizers.

Indonesia has started developing maritime tourism, which has prompted them to collaborate with other sectors such as fisheries, while open to sustainable tourism solutions. "When we talk about investments not only in the hotel industry but now it's also related to smart tourism, digital tourism, and also to focus on creative industries like the film industry," said Handayani.

Sultan Al-Shehri, chief of investment at Aseer Development Authority in Saudi Arabia said giga projects — such as the country's NEOM project, Diriyah, and the Aseer region — were helping reshape the Saudi tourism sector. "All these are opening doors. It will create more momentum (for) businesses to look into Saudi".

He said the Saudi government has moved to make doing business easier, noting that the pandemic had also forced Saudis to explore the country more. This benefited the country after it welcomed more than 100 million tourists in 2023.

Al-Shehri said they have a dedicated fund for SMEs and have incubators and accelerators to help entrepreneurs in the sector.

Taimur Baig, managing director and chief economist of group research at DBS Bank Limited, said they were bullish about Southeast Asia, with China being a major player in the global landscape.

Despite "all the pushback on tech", the world is "seeing Chinese brands innovate" and that the Chinese entrepreneurs were bearing fruit amid global challenges, he said, noting that US domestic politics is "forcing the Chinese to become self-sufficient".

Given the way the world is shaping up, Asia is the region that stands to substantially benefit from "all this globalization, policy, tech restrictions", Baig said. "It's happening as we speak."

Liz Ortiguera, managing director of Asia Pacific and senior advisor to the CEO at the World Travel and Tourism Council (WTTC), said the region's governments had underestimated the reach of travel and tourism.

"We really are a mega sector ... if you include our colleagues in West Asia, we're even larger," she said during the "Catalysts of Tourism and Hospitality Investment: Infrastructure, Regulation, Policy, and Mega Projects" panel.

"Today, we encompass 10 percent of the jobs in the Asia Pacific and that's going to grow in the next years to 12.5 percent. Not only is travel and tourism going to create 100 million jobs in the next 10 years, 64 million of them are in this region," she added.

Ortiguera said a high concentration of those jobs will be in ASEAN with several trends proving this prospect.

Post-pandemic tourism has seen a growing interest in food, heritage, spiritual, and wellness travel, sectors catalyzed by COVID-19, she said, and the last two years were about "switching everything back on" and getting everyone back to work.

"Even though there's slow recovery in this region, we're going to be the engine for growth in the future," Ortiguera said.

She added that governments have focused on sustainability and communities and urged investors to consider communities in their investments.

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Asia Pacific Ministerial Conference on Civil Aviation to Elevate Regional Air Travel

The second asia pacific ministerial conference on civil aviation will take place in the national capital on september 11 and 12, featuring participation from 250 representatives across 41 countries. the event aims to develop a roadmap for advancing the civil aviation sector in the asia pacific region while addressing challenges such as infrastructure development and sustainability..

The second Asia Pacific Ministerial Conference on Civil Aviation is set to occur in the national capital on September 11 and 12. The conference will see the participation of around 250 representatives from 41 countries.

Prime Minister Narendra Modi will attend the valedictory session on September 12. The Asia Pacific region significantly contributes to global air traffic, with India being the fastest-growing aviation market.

Civil Aviation Minister K. Rammohan Naidu announced on Monday that the conference aims to create a roadmap for advancing the civil aviation sector in the region. Key topics like infrastructure development, market gaps, sustainability, and workforce shortages will be addressed. Other subjects up for discussion include airspace optimization, cyber security, and achieving net zero emissions.

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