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2024 LEGO Inside Tour registrations are now open

The LEGO House has opened up registrations for the 2024 LEGO Inside Tour , an exclusive experience where you’re taken behind the curtains of The LEGO Group and embark on a once-in-a-lifetime immersion of the brick.

It’s considered the ultimate LEGO Fan Experience, and everyone I know who has been on the tour has highly recommended it!

Tickets cost 22,000 DKK (approx US$3,100 / AU$4,900) per person, and does not include flights and travel, but does include 3 nights at the Legoland Hotel, and all meals, beverages are covered.

Sign up via this the LEGO House page

Here’s the official description about what you can expect from the Inside Tour

LEGO House, ‘Home of the Brick’ takes you on three unforgettable days that let you experience the LEGO Group from the inside and give you access to several places that are normally inaccessible. See LEGO bricks of all shapes and colors being produced on an exclusive guided tour through the Billund factory and visit the home of Ole Kirk Kristiansen , the LEGO founder, where it all started. Enjoy a build session with LEGO designers and immerse yourself in our internal unique museum on a guided tour. Get a special shopping experience and when it’s time to say goodbye, we will treat you with a unique and exclusive LEGO set.

Below are the 2024 LEGO Inside Tour Dates

• 17 – 19 April 2024
• 22 – 24 May 2024
• 29 – 31 May 2024
• 19 – 21 June 2024
• 11 – 13 September 2024
• 2 – 4 October 2024
• 9 – 11 October 2024
• 30 October – 1 November 2024

Do note that registering for the tour doesn’t automatically guarantee you a ticket as it’s incredibly popular, so if you’re planning on doing the Inside Tour, I wish you the best of luck!

Apart from the exclusive set you’ll receive at the conclusion of the tour , there’s plenty to look forward to such as meeting in designers, competing in build challenges (to win some awesome prizes), as well as a visit to the LEGO Ideas House, a private museum that documents The LEGO Group’s over 90 years of history which is located in the home of Ole Kirk Kristiansen.

Check out some previous LEGO Inside Tour sets ( Part 1 and Part 2 ) from Bricknerd. These are incredibly valuable sets, and will pay for the ticket of the tour themselves if you choose to sell it on the secondary market, although most people tend to keep theirs.

If you’re planning on doing the LEGO Inside Tour in 2024, I’d love to hear from you if you’re successful in getting a spot! Good luck! You can register your interest on the LEGO House website .

To get the latest  LEGO news  and  LEGO Reviews  straight in your inbox, subscribe via email, or you can also follow on  Google News , or socials on  Facebook ,  Instagram  (@jayong28),  Twitter  or subscribe to the  Jay’s Brick Blog Youtube channel .

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No more paper LEGO instructions? LEGO begins exploring an all-digital building instructions future - Jay's Brick Blog

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To make LEGO ® House the ultimate LEGO experience, we regularly add a little twist to it in terms of fun activities and events - then hopefully it will be an experience that you'll want to participate in again and again.

See which of the upcoming events or tours, that are right for you.

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13 and 20 September 2024 Get your LEGO House Limited Edition set signed and meet the designers behind this year's exclusive LEGO House product on 13 and 20 September 2024 from 15:00 to 16:30 pm CET in LEGO Square.

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Come by the LEGO Store for a cosy building event, where you can build small LEGO models that you can take home. The event takes place 1-2 times a month in the LEGO House LEGO Store.

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Look forward to exploring the new immersive upgrade to the History Collection – a multisensory experience that brings key moments from the LEGO Group’s history to guests in new ways. It features an engaging audio introduction and dynamic digital content, supported by sign language and braille to elevate accessibility and provide all visitors with a more playful and immersive journey through the company’s remarkable history.

LEGO House Brick Tour

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Travel Babbo

A Family Travel Blog

The LEGO Inside Tour – The Best 3 Days Ever for a 7-Year-Old

By Eric Stoen on June 22, 2015 • Last Updated January 18, 2023 This post may contain affiliate links. Read my Disclosure here .

The LEGO Inside Tour – a Review

The LEGO Inside Tour. I first heard of this tour at LEGOLAND Billund three years ago, and it seemed too good to be true – a Golden Ticket in the Willy Wonka spirit that lets 140 people a year (four groups of 35) tour the LEGO factory, meet the LEGO designers and go behind the scenes at LEGOLAND Billund and the LEGO operation overall. Yep, literally hundreds of millions of people play with LEGO bricks every year and only 140 of them get to see LEGO from the inside. Sign us up!

Actually, we waited three years because the minimum age for the tour is seven*, and my son (and the biggest LEGO fan in the family) only turned seven last September. This was the first time he would be eligible for the LEGO Inside Tour. How did we get tickets, you’re asking? Just by going online.

In September/October every year, LEGO’s website publishes the date when its Inside Tour tickets will go on sale for the following summer. It changes every year. Last year tickets went on sale at 1pm (Denmark time) on November 3rd. That meant 4am in California. No problem – I set my alarm, opened up a web browser, and clicked refresh a dozen times until I saw the registration form. I typed as quickly as I possibly could and hit Submit. I hoped for the best.

Three days later I received the magic emails: “Congratulations!” each began. “You made it to the list of participants of LEGO Inside Tour June 9-12.”

So what did the LEGO Inside Tour consist of? Everything! In my recap below I’ll note the highlights, but I’m purposely leaving out some details. There were surprises around every corner, and I don’t want to spoil them for any of you who are so inspired by this post that you get tickets for next summer. Suffice it to say it was a brilliantly-organized three days that gave us insights into every aspect of LEGOLAND Billund and beyond. It was extremely impressive how much thought they put into the details, especially because only 140 people a year get to see those details.

Arrival Day at LEGOLAND BILLUND

After spending two days in Oslo to recover from jet lag, we took an hour-long flight on SAS to Billund and then a five-minute taxi ride to the LEGOLAND Hotel . We arrived to find large packets of information waiting for us, in addition to multiple gifts and two season passes to LEGOLAND Billund with our photos on them. Cool! There were also two bags of LEGO bricks and a building challenge – the first of many building challenges throughout the week. As there were no official activities on the arrival day, off to LEGOLAND we went.

LEGOLAND Billund

We first visited LEGOLAND Billund six years ago, when we only had two kids (1 1/2 and 3 at the time). We love it – it’s a park with some rollercoasters for older kids, but is largely aimed at younger visitors. There’s a great DUPLO section for really small kids, there are rides for all ages, and there are opportunities everywhere to build with LEGO bricks. And a Tuesday afternoon in early June when European schools are still in session is a great time to go.

There were no lines at LEGOLAND Billund, so we went on several rides over and over. We bought some mini-figures. We had lunch. It was a great few hours. One of the things that I love about LEGOLAND Billund is seeing how different it is from Disneyland. There’s a real campfire where you can bake your own bread. Glass bottles? No problem. Dogs? Welcome.

LEGO Inside Tour Day One

Our first official day of the LEGO Inside Tour started with a get-together at the hotel, where we met the other lucky participants (from 11 countries), received name badges and created mini-figures in our likenesses to attach to the badges. We then headed off to the LEGO Idea House, which is really a LEGO museum only for LEGO employees. It’s a great museum – telling the story of LEGO founder Ole Kirk Christiansen and how he transitioned from building wooden toys to creating and refining the LEGO blocks.

The museum showcased a lot of the current sets and there were plenty of opportunities to build. But the coolest thing was the basement. In a highly-secure library-type setup with moveable stacks, there’s one copy of every LEGO set ever sold. We were able to go back to the very first sets, see (and hold) the initial Star Wars and architecture sets, see the product lines that have come and gone, and drool over all of the sets that simply don’t exist anymore, even on the collector market.

From there we went back to the LEGOLAND Hotel and met with several LEGO designers who told us about how they came to work for LEGO, showed us the sets that they’ve designed, and even showed us sets that haven’t been released yet. That made us drool a little more! They then led us into a building challenge where everyone was split up into teams. Each team had to work together to create an object out of LEGO bricks to solve a specific problem (see, I’m not giving away all of the details!), and it was fun seeing how different each of the solutions was. It was a great chance to get to know others on the tour.

After dinner, there was yet another building challenge. We had access to pretty much every LEGO brick and element and could design anything we wanted. The specific challenge was to create something that would fit well into the LEGO product catalog – something that could be sold at a reasonable price point and would be fun for others to build and play with. My son and I built for a couple of hours, handed in our creations and went to bed. Some people worked on their creations well into the night.

LEGO Inside Tour Day Two

Day Two started with a trip to LEGO Headquarters. We surrendered our phones and cameras and were taken to a presentation room where we saw some of the LEGO products in development. Most interesting was a demonstration of LEGO Worlds – a new online game that allows you to build a world slightly similar to Minecraft but with a definite LEGO feel and LEGO twists throughout. We can’t wait to play it at home!

From there, we drove over to the LEGO Factory. Talk about a very, very cool experience! We saw every element of the factory and every stage of the LEGO creation and long-term storage. Highlights were:

• The huge silos holding tiny granules of plastic (technically acrylonitrile butadiene styrene (ABS)) that become LEGO bricks and the pipes that take those granules to the molding machines;
• The incredibly heavy, incredibly expensive molds that have been precisely crafted to create every LEGO element – from the standard bricks to the unique parts of various sets (think Ninjago swords or Christmas trees);
• The machines that melt the plastic and inject it into the molds for just a few seconds before a recognizable brick is ejected into a storage box;
• The robots that roam the factory to replace the full storage boxes with empty boxes (based on weight) and transport them to a conveyor system leading to long-term storage;
• The long-term storage facility. It reminded me of the final scene of Raiders of the Lost Ark – an enormous facility with shelving that continued forever – both away from us and up almost as far as we could see. We watched a robot take each storage box, read its bar code, and then decide where to move it for storage. Amazing!

I wish I could post photos of the factory during our LEGO Inside Tour, but as with most of the places we visited we weren’t allowed to take pictures. Just another reason for you to sign up for next year’s LEGO Inside Tour and see it for yourself! FYI, in response to all of the emails I get, the LEGO factory in Billund is 65,000 m 2  – approximately the size of 11 football fields.

The next stop on the tour was the LEGO campus and the warehouse/distribution center. We took a tour of the facility, had lunch and met with more LEGO designers to see the clay-molding process that leads to the creation of new elements and mini-figures. So much fun to see the process and meet the people who have created some of the coolest LEGO elements, including the electronic elements like light-up bricks and Mindstorms. We also had a quiz on LEGO trivia and a very fun unexpected activity that was one of my son’s highlights. I’m not going to say exactly what it was, but let’s just say that we now have a lot of new mini-figures at our house.

And our day was only half-over! Next up was a trip to the LEGO employee shop, where we were able to purchase LEGO sets and products at the employee discount. We went crazy! I think we bought 15 or so new sets that are now being shipped to our house. Many, many weeks of LEGO creation will be arriving at our door very soon.

From the employee store, we went to a small showroom dedicated to the new LEGO House. This is going to be great when it’s finished – a museum similar to the internal one that we visited the day before, but far larger and open to the public in Billund. The architecture is amazing – the building looks like it’s made of LEGO bricks, and in an incredibly creative, stacked way (see below). The LEGO House will open in the next two years and looks to be well worth a visit – or for us a return visit. Too bad our season passes will have expired by then!

After a short break, we went to dinner inside a closed LEGOLAND Park with even more LEGO designers. I can’t overstate how interesting it is being able to talk to these men and women about the design process and the stories behind the designs (like for the Chima and Ninjago sets). Then after dinner, we went back to the hotel for an awards ceremony for the creations that we made the night before. Some of the designs from our fellow participants were amazing! The cool thing was that everyone had the same bricks and elements to craft from and everyone created such different, unique things. My son won a LEGO Star Wars set for his “shooter shark ship”. I was a non-winner but received a LEGO Superhero set as a consolation prize.

LEGO Inside Tour Day Three

Day Three centered around LEGOLAND Billund . We got to go behind the scenes to see the other side of the rides and meet the designers/crafters who create the large LEGO sculptures in the parks. Very interesting to see the creative process, talk about maintenance and replacement of the sculptures, and see the integration of mechanical elements with some of the creations.

We then had lunch in the park and returned to the hotel for a speech by a LEGO recruiter. After three days of being in the LEGO world and mindset, of course, you’re thinking “wow, it would be so cool to work here.” So it was brilliant to close out the tour with a speech about, well, how we could go to work for LEGO. It’s not easy to get hired, and there are a lot of other people worldwide who want to work for LEGO, but the company is growing quickly and hiring.

Some of the employees we met had done the LEGO Inside Tour years before, so there is definitely an employment path for those who wish to pursue it. I’m a travel writer so I’m moving on, but wow, I’ll always remember these three days. It truly was an extraordinary bucket list experience , and if you think it sounds great as well, remember that I’m leaving out some of the coolest elements to maintain the surprise, including a very unique gift at the end. Start checking the Inside Tour website now! And let me know if you get in next year.

Summary Information

Kid Friendly:  Very! Level of Difficulty:  Easy

Airline/Routing:   United  LA-Newark-Oslo and then SAS Oslo-Billund a couple of days later. We departed on a direct Billund to Amsterdam flight on KLM a couple of hours after the LEGO Inside Tour ended.

Hotel:  LEGOLAND Hotel .   Three nights with a park-view room (basically inside the park) are included with the Inside Tour ticket. There would be no reason to want to stay anywhere else. The hotel was great and I fully trusted my son to roam the hotel without me, playing with his new friends or heading to the lobby, screening room or gift store.

Total Trip Length:  Four Days

Days of School Missed:  Zero (summer break)

Cost:   The Inside Tour the year we went cost roughly US$2,200 per person. It was worth it! That included three nights at the LEGOLAND Hotel , meals for three days, wine, LEGOLAND Billund season passes, a visit to the company store where we saved hundreds of dollars using the employee discount, all of the activities/events I mentioned above, and many, many unique gifts, including two truly priceless ones at the end. Plus it was the trip of a lifetime for a seven-year-old, and is way up there on my “coolest things ever” list as well.

*Important Note

2019: Unfortunately LEGO has changed the minimum age of the Inside Tour to 10. Pretty grinch-like if you ask me, since it was an absolutely perfect trip for seven-year-olds. By ten my son had switched from LEGO to football/soccer. They now have a one-day LEGO Fan Tour that includes a lot of the Inside Tour elements for a much less expensive price and that is still open to seven-year-olds.

More from Travel Babbo

June 25, 2015 at 2:37 am

Hi, were you allowed to buy anything there, like sets or bulk lots of certain bricks?

Alec Australia

June 25, 2015 at 10:40 am

Hi Alec. At the employee store we were allowed to buy any sets that we wanted (but only two max of the same set) and up to 16 minifigures. I don’t remember seeing bulk lots or containers of bricks there.

June 30, 2015 at 7:59 pm

Great review! I was lucky enough to go on the next tour (16-19 June) and had a very similar experience to yours. Definitely an amazing, once-in-a-lifetime experience. I was wondering if you’ve received your purchase from the Lego employee shop yet and, if so, how long did it take to arrive? I’m eagerly awaiting my order and am trying to get a sense of how much longer I’ll likely need to wait 🙂

Thanks! Craig

June 30, 2015 at 8:20 pm

Hi Craig – our two boxes were delivered in Colorado June 22, so 11 days after we were at the store. Not sure where you are, but by that math you should have had yours yesterday. Hopefully you get them soon! We’re already done with the Death Star and moving on to the other sets!

August 9, 2022 at 8:18 am

WHERE IS THE LINK>

August 9, 2022 at 8:27 am

In the post at the end of the Day Three section.

January 26, 2016 at 6:39 am

I have two grandchildren, the boy has gotten every set Lego makes. However, I was wondering if they would look out of place since they are now 14 & 15.

January 26, 2016 at 8:26 am

No, they wouldn’t be out of place at all on the LEGO Inside Tour. There were only a few young kids on our tour, there were some older kids and there were a lot of adults. Everyone fit in well. As long as someone enjoys being creative with LEGO blocks, the trip is for them.

February 16, 2016 at 11:35 am

Was 7 a good age for the tour? My 7-year-old loves Legos, but I’m wondering if a special experience like this is better saved for when he is a few years older (when he might appreciate and remember it more)?

February 25, 2016 at 1:01 am

Seven was a perfect age. Kids change and move onto different passions. If you have a 7-year-old who loves LEGO, try to get onto the next tour. Even now at 8 1/2 my son is playing with LEGO bricks a lot less. Any age would have fun on the tour, but passionate fans will have the most fun.

April 1, 2016 at 4:29 pm

How much did you pay for lego in employee store? how much discount you get? I hope to go there, it seemed very fun.

April 1, 2016 at 4:36 pm

We weren’t allowed to have cameras or cell phones with us so I couldn’t check prices, but when I did rough calculations later that day the discounts were anywhere between 40% and 50%.

April 13, 2016 at 4:04 pm

Great article. I’m on the first tour this year. Leaving in less than 4 weeks. You must know how excited I am. I’ve been scouring the net for reviews and any information I can find. This was a great read. Thanks. Were there any other participants from the US on your tour? Just curious.

April 13, 2016 at 8:09 pm

Have fun! Yes, there were a few other Americans, but otherwise it was a diverse group.

May 21, 2016 at 11:50 am

Hi, I’m in the second tour in a few days so i’m very very excited !!! Can we buy more sets that the box sent by LEGO and how can we do to send them at home because that’s very interesting ? @ J : is the exclusive set great this year ? What do you think without reveal it ? Thanks. Julien.

May 22, 2016 at 7:59 am

Very cool – have fun! They’ll ship one full box per person to your home for free. You can also take things with you, up to their purchasing maximums – e.g. no more than x minifigures, two copies of any given set, etc… Then it’s up to you to figure out how to get the excess (plus the exclusive sets) home!

June 19, 2016 at 8:46 am

Is the application first-come,first-served basis? Thanks.

June 19, 2016 at 9:04 am

My assumption is that it is, however they reserve the right to not accept people who have gone on the tour before.

July 2, 2016 at 3:32 am

I’m saving this article for when our youngest boys are 7. Seems like a once-in-a-lifetime experience. Thanks for sharing!

August 2, 2016 at 5:39 pm

Tickets are available on LEGO’s website. They go on sale once a year and are gone within minutes. You’ll need to check the website after the summer to see when they will be on sale for 2017.

August 2, 2016 at 11:24 pm

It used to be first come first served, not for 2016 though. There were people on the tour that signed up days/weeks after registration was open. Some casual fans were on the tour. Many people had tried for years to get on the tour. It was also just 2 nights, same price though. Registration is usually in early November.

August 8, 2016 at 12:43 pm

Thanks for the update. That’s great if they’ve moved away from first come/first served. That made it too difficult to sign up with kids.

November 15, 2016 at 7:54 am

After 2 years of not getting in, we finally got into the tour next (2017) year! We are excited to participate in 2017! Any preparation tips? do you have any travel suggestions leading up to the trip? We will be travelling from Canada so we have the possibility to stop in Iceland, or spend a few days in Denmark?

November 15, 2016 at 10:35 am

Congratulations on getting in! I don’t have any preparation tips other than doing research in advance on the pricing of the sets that you want to purchase. We didn’t have access to cell phones during the visit to the company store, so I wasn’t able to easily compare prices.

For travel, it’s not necessary to spend time in Billund before or after the Inside Tour – there’s not much to do outside of LEGO – so you have all of Europe as an option. Check out the Billud Airport Wiki page . That lists all of the non-stop flights to/from Billund. That may give you some ideas.

February 25, 2017 at 7:10 pm

This is a great review. I am so excited that my son received his wish and his Make A Wish trip will be this Lego tour in 2017. Thank you for the sneak peek. We have not received all of our information but the days are quite full. It shows out evening break but I wanted to see what type of other breaks they had(lunch, bathroom, snacks). I just like to be prepared. Thank you for taking the time for this review and your reply!

February 26, 2017 at 12:37 pm

That’s great that you got onto a tour! I honestly don’t remember the break schedule, but everything scheduled was fairly casual – even at the museum or during building competitions, we could always duck out for the bathroom or for a snack. They take care of you. All meals were scheduled/included, and I don’t remember ever getting hungry.

February 27, 2017 at 10:05 am

Awesome, thank you so much for responding! We are truly so excited and feel so blessed. I tend to over prepare sometimes just due to some of his medical needs.

February 28, 2017 at 12:42 am

Hi, I was very lucky to do the LEGO INSIDE TOUR last year and this year that will be my wife and daughter in law who are going to do it in the second session of May, when are you going Melissa ? The organisation is absolutely perfect and the staff is very professionnal and guarantee you a nice journey. So i come back this year to spend time in the LEGOLAND Park. We are very very excited !!! You can have a look on my last year review at this link on a french website : http://www.hothbricks.com/lego-inside-tour-2016-julien-y-etait-raconte/ You can easily translate, if you have any questions don’t hesitate ! Regards. Julien.

April 3, 2017 at 2:17 pm

Aaaaaand this is the coolest thing I’ve ever read about. Bummed that my son will only be 6.5 when we’re in Europe next year!

August 11, 2017 at 11:35 am

Thank you for the great review, we hope to get into the next tour !

August 11, 2017 at 11:56 am

October 9, 2017 at 12:14 pm

We are anxiously anticipating our LIT in a couple weeks. I have become an avid reader of your blog and I appreciate your values as it relates to luggage and the hassle/benefit it holds.

We are travelling to Copenhagen a few days before the tour and then will be attending the LIT. If you were to do it again/over what would you take as luggage? We are travelling as a family (two adults one preteen!)

October 17, 2017 at 7:55 am

Have fun on the Inside Tour! I didn’t realize that they shifted them from summer-only. That’s great.

I would say to definitely have some extra room in your luggage. The store will ship sets for you, but you’ll be receiving other things during your trip, including the exclusive sets at the end (three of them if there are three of you).

October 17, 2017 at 11:02 am

To secure the LIT set i would keep it in the cabin luggage… You’ll bring back too the model that you’ll create during the building challenge of the first evening. Many goodies too + the LEGO House visit including the 21037 set. At the employee shop that’s very interesting for the big sets : imagine the new MF 75192 half price 🙂 Let us know if the exclusive set will be the same that the previous group of this year.

November 5, 2017 at 7:51 am

Hey Julien,

We are back from the LIT 2017. Yes. The LIT set was the same as those handed out in May/June. We are very happy with the he set, but haven’t built it yet! Unfortunately the UCS Millenium Falcoln is even sold out at the employee store, although there was one at the Lego House store. Even at half price, it’s still expensive, although we were lucky enough to have dinner one night with its designers, so that would have made it easier to justify.

The LIT did not disappoint!

October 31, 2017 at 2:55 am

Can you shed any light on when it is you pay the LIT tour fee? is it straight away on the day you do the application form or within a certain number of days after being accepted?

Regards, Richard

October 31, 2017 at 8:58 am

Our Inside Tour started June 9. Payment was due by February 27.

November 5, 2017 at 7:52 am

We were on the October 2017 tour and our payment was due before Christmas 2016 😱😱😱😱. But worth it! Good luck!

November 29, 2017 at 8:36 pm

An article inThe Guardian claims the factory is half a kilometre long

November 30, 2017 at 10:10 am

Thanks! Just received official notice from LEGO that the factory is 65,000 m2 and approximately 11 football fields.

February 2, 2018 at 4:21 am

how big is the lego staff shop? i’m going on the tour in september ☺☺☺☺☺

February 2, 2018 at 7:12 am

It’s big! They had most things there that we wanted. Easily enough that we filled up our allotted boxes.

April 21, 2018 at 7:29 pm

For a 7 year old and for me Eric LOL!

May 25, 2019 at 6:49 pm

Can you arrange for a group of 15 students & educators?

May 25, 2019 at 7:31 pm

I can’t do anything. I was simply a participant. You’re welcome to contact LEGO and ask them.

February 28, 2021 at 5:56 pm

How much is shipping for what you buy at the Lego employee discount shop from Billund to The US. If it’s 1 box for free does that mean 1 set or a shipping box that can hold multiple sets?

February 28, 2021 at 6:58 pm

It’s one large box per person for free that holds a lot of LEGO sets.

August 30, 2021 at 4:17 am

What information do I need to fill in for registration?

August 30, 2021 at 12:54 pm

If you go to the Inside Tour website, linked in the blog post, you will see that LEGO has four tours in 2022 and they go on sale on October 26, 2021. If you go to the website on that date you will see the information you need to complete.

July 16, 2022 at 8:29 pm

i will have a ticket for the LIT 2022

just a question: I come by car, so can bring the lego sets i buy easily home. But after shopping in the employee-store… where do you leaf the sets you bought?

bring them back in the hotel, let them in the bus, they will bring it to you car?

July 23, 2022 at 2:02 am

Hi Harm. Have an amazing time!

Since they kept our sets to ship them to us, I cannot speak to the best way to transport your sets from the store. That’s a question for your LEGO representative.

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Registrations for the Lego Inside Tour are open, come and discover the behind-the-scenes of the brand

If you're a LEGO enthusiast, get ready for an unforgettable experience. Registration for the LEGO Inside Tour 2024 is now open. If you are selected, not only will you have the opportunity to visit the Billund factory, but you will also be able to visit the residence of Ole Kirk Kristiansen, the founder of LEGO. But what can you expect from this adventure? And what is the cost of this unique experience? Here's everything you need to know.

A journey to the heart of the LEGO universe

The LEGO Inside Tour is a golden opportunity for LEGO fans to travel to Billund, Denmark, where it all began. You will have the opportunity - depending on the ticket you purchase - to take part in several guided tours, meet LEGO designers and enjoy the attractions of LEGOLAND Park as well as the LEGO House. V

You will also have a building session with LEGO designers by choosing the most complete package. But that's not all: you'll also leave with an exclusive set that you can keep as a souvenir or discreetly resell to recoup part of your investment.

What is the price? There is the three-day pass that will cost you the sum of 22,000 DKK, or almost €3,000, if you choose the most complete solution. This rate does not include travel costs but the package includes all meals, drinks and snacks for the duration of the tour. The package includes three nights' hotel accommodation and an annual admission ticket to LEGO House.

For 25,000 DKK (€3350), the tour can only take place over one day but with a meal at the MINI CHEF restaurant at the VIP table and an exclusive meeting with a LEGO designer with a building session. Tickets to LEGO House for the next day are included.

There are more affordable tickets for a one-day tour, the LEGO Fan Tour, at 4499 DKK ($600).

Requirements and Eligibility for the Lego Inside Tour

Participants must be at least 12 years old to register for the LEGO Inside Tour . Teenagers between the ages of 12 and 17 must be accompanied by an adult. The price is the same for everyone, regardless of age.

The dates of the different sessions for 2024 are as follows:

• 17-19 April,
• 19-21 June,
• 11-13 September,
• October 24,
• October 9-11
• and October 30 - November 1.

You have until October 19 at 10:00 a.m . to make up your mind. After this date, you will have to wait to find out if you have been selected and if the session of your choice, among the eight available between April and November 2024, has been assigned to you.

Opinions on the cost of this experience are divided. Some find the price to be exorbitant and discriminatory, while others are willing to take a chance despite the high cost.

It's worth noting that the LEGO Inside Tour isn't the most expensive LEGO experience on offer, but it's very popular due to the exclusive LEGO set offered to attendees. The LEGO Inside Tour 2024 is already generating a lot of excitement and discussion.

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LEGO News & Happenings

LEGO Inside Tour 2024 Set The Vault Memory Lane Set (4000042) Revealed!

The LEGO Inside Tour offers a rare opportunity for devout LEGO fans to immerse themselves in the magic of LEGO’s birthplace in Billund, Denmark. This once-in-a-lifetime experience is reserved for a lucky few, making it one of the most exclusive LEGO events of the year. And with it comes the unveiling of a highly sought-after collectible: the LEGO Inside Tour 2024 The Vault Memory Lane (4000042) set . Thanks to a sneak peek from Instagram user and certified AFOL alexandthebricks , LEGO fans worldwide are now getting their first glimpse of this extraordinary set.

Table of Contents

The LEGO Inside Tour 2024 is The Ultimate LEGO Fan Experience

What is the lego inside tour.

Every year, a select group of LEGO fans is invited to Billund, Denmark, for an exclusive behind-the-scenes tour of the LEGO Group’s headquarters. The LEGO Inside Tour is more than just a visit; it’s an immersive experience that includes three days filled with LEGO history, culture, and unparalleled access to the brand’s inner workings.

Attending the LEGO Inside Tour isn’t just about passion; it comes with a significant price tag. In 2024, the tour cost 22,000 DKK (approximately £2,556). This fee includes three nights at the LEGOLAND Hotel, all meals, drinks, snacks, and most importantly, an exclusive LEGO set that is only available to tour attendees.

For many, the steep cost is justified by the unique experiences and memories gained. The chance to walk through the LEGO Vault, witness the creation process of LEGO sets, and receive an exclusive collectible set makes this tour a dream come true for any LEGO fan both young and old.

Unveiling the LEGO Inside Tour 2024 The Vault Memory Lane (4000042) Set

The highlight of the LEGO Inside Tour is undoubtedly the exclusive set given to attendees. This year’s set, the LEGO Inside Tour 2024 The Vault Memory Lane (4000042), is a meticulously crafted homage to LEGO’s rich history. The set is a brick-built model of the LEGO Vault, a space that holds a copy of every LEGO set ever produced.

The design of The Vault Memory Lane was a collaborative effort between Design Master Henrik Andersen and LEGO House Master Model Builder Stuart Harris. Together, they created a model that not only captures the essence of the actual LEGO Vault but also includes a wealth of intricate details that pay tribute to some of LEGO’s most iconic sets.

Here’s What to Expect from the LEGO Inside Tour 2024 Vault Memory Lane Set.

Iconic lego sets on display.

One of the most exciting features of the LEGO Inside Tour 2024 The Vault Memory Lane set is its inclusion of miniature LEGO sets displayed on shelves within the vault. Although these mini-sets are represented by stickers, they still carry a lot of weight for LEGO fans.

A Nod to LEGO’s Early Days

Another unique element within the LEGO Inside Tour 2024 The Vault Memory Lane set is a tiny 3D-printed green duck. This may seem like a small addition, but it carries significant historical importance. The green wooden duck was one of the LEGO Group’s earliest products, and in this set, it’s featured in a dark green color, marking its first-ever appearance in this hue.

How to Secure Your Spot for LEGO Inside Tour 2025

If the 2024 tour has you excited for next year’s event, you’ll need to be vigilant. Registration for the LEGO Inside Tour typically opens in the autumn. For the 2024 tour, registration began on October 19, and it’s expected that the same timeline will apply for 2025. Spots are limited and fill up fast, so keep a close eye on official announcements if you’re hoping to be part of this exclusive experience.

A huge thanks once again to fellow LEGO AFOL alexandthebricks for sharing these images of these much-prized sets.

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Teacher, student, dad, AFOL, psych geek & everything in between. :) View all posts by Albert Balanza

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Behind the Scenes Tour!

Ever wonder what goes into making a LEGO® TV commercial? Get a behind the scenes look of the recent LEGO Batman commercial and go on set to meet the LEGO Batman Movie team!

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LEGO® Batman™ Goes to the Dentist

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Everything you need to know about LEGO® Star Wars ™ Jabba’s Sail Barge™

In the 1983 movie Star Wars : Return of the Jedi ™, hero Luke Skywalker had barely survived his ordeal with the rancor when gangster Jabba the Hutt decreed that his reward would be to be thrown into the Sarlacc pit along with Han Solo and Chewbacca.

The stunning, luxurious sail barge that Jabba used to transport his prisoners to the sand-dwelling monster is the latest building set to join the LEGO® Star Wars ™ Ultimate Collector Series (UCS).

The LEGO Star Wars Jabba’s Sail Barge™ Ultimate Collector Series display set is certain to delight fans of the original trilogy, as well as the millions of fans that Star Wars has gathered since its release.

So, join us for a tour of Jabba’s decadent sail barge.

Recreate the Battle over the Sarlacc

The fight that ensues over the Sarlacc is a crucial early battle in Star Wars : Return of the Jedi and sees more than one character fall over the side only to be eaten by the fearsome monster under the sand.

Now, you can recall the famous scenes that took place just before, with this impressive 3,942-piece model that measures over 30.5 in. (77 cm) long. It includes adjustable textile sails, a top deck that lifts off and sides that fold down to reveal the detailed interior.

The interior includes a cockpit, holding cell, armory and entertainment room equipped with Jabba’s bed and much more.

This set is made for display and comes with a specially designed display stand, which has space for the Jabba the Hutt LEGO figure, an information plaque and a LEGO Star Wars 25 th anniversary brick.

Jabba’s motley crew of gangland associates

It’s clear from the start that Jabba the Hutt is an unsavory character, so it should be no surprise that his palace and the sail barge are filled with a dangerous assortment of reprobates.

In the LEGO Star Wars Jabba’s Sail Barge set, we have faithfully recreated an incredibly array of 11 minifigures, including Jabba the Hutt, Bib Fortuna, Salacious Crumb, Max Rebo, Kithaba, Vizam, Wooof and a Gamorrean Guard.

But it’s not all about the bad guys, and the set also includes Princess Leia, C-3PO and R2-D2 wearing a bar table just like in Star Wars : Return of the Jedi .

A welcome new addition sailing into the UCS

Over the last 25 years, the UCS has seen some of the most iconic aspects of the Star Wars universe turned into some of the biggest and most detailed sets available.

Fans have been delighted by epic builds like the TIE Interceptor, the X-wing Starfighter and the Millennium Falcon ™. Now, the LEGO Star Wars Jabba’s Sail Barge is the latest to join the lineup.

But the eagle-eyed will know that this isn’t the first time this vehicle has appeared as a LEGO set. In 2007, a 781-piece set was launched, and in 2013, a slightly larger 850-piece set was released, which included Jabba the Hutt, R2-D2 and Princess Leia minifigures.

In 2017, we also released the LEGO Star Wars Desert Skiff Escape, though this set focused on the smaller vehicle that accompanied the sail barge and included minifigures of Han Solo, Boba Fett and Chewbacca.

Celebrating a love of Star Wars ™

Star Wars has given us some of the most memorable stories, characters and vehicles of all time, and we’re honored to be able to share that legacy with its legions of fans around the world.

If you’re a Star Wars superfan looking for your next build or display set, or if you’re searching for the gift for the fan who has everything, then why not take a trip on Jabba’s Sail Barge?

Just be careful not to fall off the side.

Say hello to the holidays

The LEGO Star Wars Jabba’s Sail Barge set will make a wonderful gift for Star Wars fans. And while we’re on the subject of gifts, it’s never too early to get your advent calendar.

Celebrating 25 years of LEGO Star Wars , the LEGO Star Wars Advent Calendar 2024 is a festive feast for Star Wars fans. The collection comes complete with five LEGO Star Wars minifigures and one LEGO figure including Holiday Princess Leia, Holiday Luke Skywalker, Ahsoka Tano, 501st Clone Trooper and a Praetorian Guard, plus a Super Battle Droid.

It will take you on a nostalgic trip down memory lane with mini-build models of an X-wing, TIE Fighter, AT-AT, Y-wing, Jabba’s Sail Barge, Millennium Falcon , Venator -Class Republic Attack Cruiser, Emperor’s Shuttle, U-wing, T-6 Jedi Shuttle and many more.

It’s sure to make every day in December feel like a Star Wars themed holiday.

© & ™ Lucasfilm Ltd.

Best LEGO® Souvenirs for Paris Lovers

As we launch the LEGO® Art Mona Lisa set, we list the perfect sets for any LEGO® fans with a taste for all things Paris.

Best retro home décor ideas

Decorate your space with retro home décor like the LEGO® Icons Retro Radio and other LEGO sets that bring a nostalgic touch to your home.

How to make your own family tree

A step-by-step guide on building your own family tree with our latest LEGO® Ideas set...

How to make your own abstract art

The new LEGO® Art Modern Art set gives you the perfect canvas to make your own abstract masterpiece. Here are some tips on how to get started...

How to make your own LEGO® terrarium

Add a splash of warmth and color to your home with our DIY guide on how to make a LEGO® terrarium...

How to arrange your LEGO® flowers

Take some tips on creating beautiful floral arrangements for your home by combining LEGO® Botanicals sets...

The 6 Grooviest Gifts for Music Lovers

Enchant and delight the music-lover in your life with one of these groovy LEGO® sets.

The story behind the iconic Rolling Stones logo

To celebrate the launch of our new LEGO® Art set, we sat down with Rolling Stones logo designer to hear more about the inspiration for the iconic design...

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Things to do: Join the animal care teams for a behind-the-scenes tour at The Wilds

Want to take a behind-the-scenes look at what goes on at The Wilds? Now's your chance to see what's happening alongside the animal care teams.

Participants can learn about the daily route to care for more than 600 animals and gain exclusive access to areas not seen on other tours at The Wilds. With only eight guests on each tour, you'll sure to get up close to the action. These tours are offered at 9 a.m. on Tuesdays, Wednesdays and Thursdays through Oct. 31.

Other tours available at The Wilds through the end of October include daytime open-air safaris, fishing safaris, horseback safaris, and 2-mile hiking tours.

The Wilds is a private, nonprofit safari park and conservation center that combines conservation science and education programs. It is located at 14000 International Road, Cumberland.

For more information, visit thewilds .org .

Need a break? Play the USA TODAY Daily Crossword Puzzle.

Puddles Pity Party

The Southeastern Ohio Symphony Orchestra will open its 50th season with a performance by Puddles Pity Party at 7 p.m. Oct. 20, at Secest Auditorium.

puddles pity party on youtube - Google Search

Michael Geier is an American singer and entertainer based in Atlanta, Georgia. Standing is 6-foot, 8-inches with more than 900,000 YouTube subscribers, he is from Pennsylvania and is better known as his Pagliacci-inspired clown alter ego Puddles Pity Party. In 1998, he decided to found a clown-themed band. Having named himself Puddles in the band, this collaborative project eventually broke up, but laid the foundation for his solo project Puddles Pity Party. He mostly sings covers of songs.Featured by Neil Gaiman, dueting with Eric Idle on CBS's Homeward Bound: A Grammy Salute to the Songs of Paul Simon, and a fan favorite from America’s Got Talent Season 12, Puddles has become an international sensation. Most recently, he landed the UK John Lewis Holiday advert with his cover of "All the Small Things."

He has performed sold out shows including The Kennedy Center in D.C., San Francisco’s Palace of Fine Arts, London’s Soho Theatre, and a residency at Caesars Palace in Las Vegas

Tickets are $50 and can be purchased at www.eventbite.com . The Southeastern Ohio Symphony Orchestra season tickets can also be purchased and include admission to the orchestra's annual Christmas concert at 7 p.m. Dec. 5, at Secrest and a performance at 3:30 p.m. March 23, at Brown Chapel on the campus of Muskingum University. The season finale celebrating Elvis and Prince will feature Sons of Gladys , a Columbus-area band, at 7 p.m. April 27, at the Scottish Rite Auditorium in Cambridge.

For more information on the orchestra visit seoso.org .

Do you believe in fairies?

You'll want to get your tickets early to fly high in Neverland.

The Broadway musical "Peter Pan," with all its aerial stunts and sword fights, is coming to Columbus for eight shows Jan 14-19.

The classical fairy tale has been performed for more than 70 years. The national tour features a fresh production with newly-imagined elements brought by Emmy Award-winning director Lonny Price and playwright Larissa FastHorse. Fans can sing along to "I'm Flying," "Neverland" and "I Won't Grow up."

Tickets start at $39 and are available to purchase online at  broadwayincolumbus.com , by calling 614-469-0939 or visiting the CBUSArts ticket center at the Ohio Theatre.

Go Behind the Scenes of ‘Stranger Things’ Season 5 in New Sneak Peek Video

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As part of Netflix's Geeked Week, Stranger Things fans have been treated to an exclusive behind-the-scenes look at the extremely long-awaited fifth and final season. Cast members Finn Wolfhard , Caleb McLaughlin , and Gaten Matarazzo surprised superfans Amy and Elicia with a special set tour, showcasing the magic and mementos that make the world of Hawkins, Indiana come to life. From the iconic props and costumes of 1980s Hawkins, to fun trivia shared by the cast, Stranger Things fans have been invited along on the ride to see just how the last chapter of the groundbreaking series will unfold ahead of its emotional and thrilling conclusion next year.

Each season of Stranger Things has consistently ranked among Netflix's most-watched series . For example, Season 4 set records, becoming Netflix’s most-watched English-language TV series, amassing over 1.35 billion hours viewed in its first 28 days, and is considered Netflix's breakout series around the world, after it received critical acclaim for the story lines, performances and vibes of 1980s midwest America. The series has also had a huge impact on pop culture , reviving interest in 80s' music and fashion, while characters like Eleven and songs featured in the series (e.g., Kate Bush’s "Running Up That Hill", "The Neverending Story") have become cultural phenomena and gone viral across social media.

Who Will Be Involved in 'Stranger Things' Final Season?

Created by The Duffer Bros., the show is also executive produced by director Shawn Levy , who will be returning to the series to helm at least one episode of the final season. Speaking with Collider's Steve Weintraub at CinemaCon in Las Vegas back in April, Levy shared some intriguing details about his upcoming gig on the show.

“Yeah. Literally, I'm stammering a bit because I don't know that we're sharing the details of that, but you can do the math. As you know, I've always directed Episodes 3 and 4. We got to get after it, and so with my schedule and the show's schedule, I'm gonna be doing a later episode. "It's always a mixture of both with Stranger Things ... if you look at any episode of Stranger Things , you can see that the Duffers have always been obsessed with, as they put it, sticking the landing. We’ve got to stick the landing of every episode, and we tried to stick the landing with the end of every season. So, you better believe we are all of us devoted to sticking the landing with the series finale."

Get ready for a terrifying farewell to the Upside Down when Stranger Things returns in 2025, and check out the set visit video above. You can catch up on previous seasons of Stranger Things on Netflix now.

Stranger Things

When a young boy vanishes, a small town uncovers a mystery involving secret experiments, terrifying supernatural forces and one strange little girl.

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One Piece season 2’s behind the scenes trailer is mysterious but still looks great

Buggy is here to give us the grand tour

by Austen Goslin

Production for season 2 of Netflix’s live-action One Piece is well underway, but probably still quite a ways off. Despite that fact, the streaming service did have a few details to share about the new season during its Geeked Week presentation, including a behind-the-scenes teaser that it released on Wednesday.

The teaser is hosted by Jeff Ward, who plays the fan favorite villain Buggy the Clown in the show’s first season, who takes us through a few of the key production departments on the show. He starts off by talking to costume designer Kerry Barnard in her massive warehouse full of costumes — which she says contains costumes for more than a thousand people. Also around to comment on costumes is showrunner Matt Owens, who talks about how the show includes iconic costumes from the manga, while also giving characters a few more looks that fit the spirit but may not come directly from the pages.

Ward also talks to Egbert Kruger, the show’s prop master, and production designers Tom Hannam and Max Gottlieb, who show off some of the show’s incredible sets, including Ipponmatsu’s arms shop, which fans of the manga and anime will certainly recognize.

While the video certainly has a few Easter egg teases for the new season, it’s also full of some very careful blurring to make sure that not too many details escape before they’re supposed to. Most notably, when Ward says the year we can expect season 2, he’s bleeped out and a black bar covers his mouth, hiding the much anticipated release date from us. That being said, it’s likely that live-action One Piece season 2 will arrive sometime in 2025.

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I went behind the scenes at a world-famous doughnut shop. Take a look inside.

• I recently went behind the scenes at The Holy Donut , one of the most famous doughnut shops in Maine.
• The Holy Donut opened in 2012 and has grown into a local institution.
• Take a look at how The Holy Donut makes its most popular treats and its big plans for the future.

Pushing through the front doors of The Holy Donut, I was greeted by the downright heavenly smell of fresh-brewed coffee and sweet icing.

It was a rainy August morning in Maine , but that hadn't stopped over a dozen customers from shaking off their umbrellas and stumbling through the doughnut shop's doors to get their hands on one of its famous donuts.

The Holy Donut opened in 2012 and has since grown into a Maine institution, with five locations across the state. It makes about 1.7 to 1.9 million doughnuts each year doughnuts each year, according to its co-owner and CEO.

Making it as a small business isn't easy, but this doughnut shop in Maine may have found the recipe for success. The Holy Donut has been featured on television shows like "Man vs. Food" and gained a reputation for its unique potato doughnuts.

I visited the doughnut shop 's Park Avenue location in Portland , the company's first shop, to see how its famous doughnuts are made.

"We could not be more fortunate, again, for the way this community has come around and kept this brand and run with it," The Holy Donut's co-owner and CEO, Jeff Buckwalter, told Business Insider. "When their friends, relatives, and family are vacationing here, we're one of the top two or three things to do in Maine."

Here's a look inside the operations of The Holy Donut and its plans for expansion.

I arrived at The Holy Donut in Portland at around 10 a.m. on a rainy Sunday.

Despite it being a dreary day, customers were already lined up inside to grab their breakfast.

The Holy Donut was dreamed up by single mother Leigh Kellis in her apartment kitchen. After trying multiple different recipes, including one from the iconic cookbook "Joy of Cooking," Kellis came up with her own recipe for a doughnut using riced Maine potatoes.

The result was a doughnut that was heartier and heavier and didn't dry out as fast as a typical doughnut.

The business has since grown into a local institution with five locations and now has even bigger dreams, largely thanks to Buckwalter.

"I think a big part of our story is it's a wonderful American dream story. The family coming together and just figuring it out," he said. "Also, within a community that has — I don't know that it doesn't exist outside Portland — but has a rising tides mentality. Everybody is willing to help everybody."

I visited the oldest location on Park Avenue, but the doughnut shop on Commercial Street is its busiest.

The Holy Donut, which employs over 120 people, has locations in Brunswick, Scarborough, Arundel, and two in Portland.

The location in Arundel is its commissary location, where 60% of The Holy Donut's products are made, including all of its gluten-free items.

Buckwalter told BI that the company's location in the heart of the Old Port neighborhood, right across from the pier, has boosted business and brand awareness.

"Commercial Street is one of three places I've always kept my eye on; if any of these three pop up as available, that's where we want to be," Buckwalter said, adding that the street has become the "nexus of the Old Port."

The Holy Donut was celebrating blueberry season when I visited in August.

Blueberry season in Maine typically lasts from late July until early September, and blueberry festivals are held across the state in the late summer.

Buckwalter said The Holy Donut leans into seasonal, limited-time-only flavors, from its summertime blueberry flavors to apple cinnamon sugar doughnuts in the fall. It's an exciting time for customers to embrace the season and get their favorite flavors that they wait all year for.

During a tour of The Holy Donut's facility, I saw how the company is leaning into local.

In the freezer, I saw how The Holy Donut uses real Maine blueberries in its famous blueberry doughnuts.

Buckwalter said that using local ingredients, like the Maine potatoes it uses in nearly all of its doughnuts, has become a huge part of creating The Holy Donut's brand as it positions itself for nationwide shipping.

"This is what we've always done, a handmade product. So it was like, how is that going to shift the image of our brand? And really, market research showed that the fact that the doughnuts are made by hand is not in the top five reasons," Buckwalter said.

"That it's fresh, that we lean into local, that we are family-owned, that we're kind and thoughtful in the community, all those things are far more important than that," he continued. "This is a from-scratch product every single day."

Buckwalter said they've tried to toe the line between innovation and retaining handmade quality.

Buckwalter said that the company has made steps to automate some processes over the years, and the majority of its doughnuts are now made with its automation equipment.

However, doughnuts are still cut and shaped by hand in its stores — something he believes is integral, though not the most important aspect, to the company's brand.

The Holy Donut cuts and shapes all of its doughnuts by hand.

"[The number of] personal injuries was crazy in the early years. We were breaking people. Because our absolute killers, like Campbell, he could hand-cut, when he's in the groove, 500 doughnuts [an hour], like boom, boom, boom, it's a blur," he said.

"But that comes at the expense of elbows and wrists. So, first thing first, let's stop breaking our people. And then secondarily, for the scaleless things, we always knew we'd have to automate," he added.

The Holy Donut now makes over a million doughnuts each year.

Buckwalter said that across its locations, they make about 1.7 to 1.9 million doughnuts each year. Demand is particularly high during the summer when tourism in Maine is at its peak. The stores each sell different quantities depending on their location.

"Our Arundel one is a very small, tiny retail," he said, adding, "Purchasing that was all about the commissary and its proximity to the interstate."

The hearty doughnuts vary in price.

Each doughnut is priced individually and ranges from $4.25 to $5.25. You can also order a half-dozen assorted donuts for $22 or a full dozen for $44.

The price may seem higher than your average doughnut, but thanks to the potatoes included in the recipe, I thought these doughnuts were heartier than other doughnuts I've had.

Next, Buckwalter hopes to expand The Holy Donut's brand through nationwide shipping and grocery-store products.

"We are going to own the doughnut shipping space nationwide and we are going to be known as a very well-managed and scaled family company that now has a nationwide brand," Buckwalter said of his goals for The Holy Donut in the next five years.

He said that while the company has been in talks with massive distribution giants like Goldbelly, his team is starting off on a smaller scale by creating an online ordering system and shipping its own products across the country — an option that will be rolling out soon.

"We've perfected freezing our product, so that's been a complete game changer for us," Buckwalter said. "Now, these stores can really best be served as profitable marketing arms that drive traffic to our shipping, and drive traffic to our soon-to-be nationwide retail. We have a lot of work to do, but within a couple of years, that's a very real opportunity for us."

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