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Want to spend the night in a camp under the open desert sky? Make a booking at the Nara Desert Escape! The Nara desert camp has been welcoming guests back in small groups since the first week of June. From enjoying an outdoor camping experience to discovering interesting stars and planets with an astronomer, here is everything you need to know about the Nara experience.

About Nara Desert Escape

Nara is the brainchild of former banker Stephanie Danial and was born out of her love for the Saharan desert. Nara Desert Escape is one of three exclusive packages by the service, which also operates the Sonara Camp and Nara on the Go. 

A Nara escape experience offers everything one can want from a day in the desert without compromising on comfort. Pampering the guests is always the order of the day in the luxury campsite, with everything from gourmet cuisine served under the stars and live entertainment. 

Where is the Nara Desert Camp?

The service is located in the middle of the Dubai Desert Conservation Reserve (DDCR) — the first national park in the UAE which was established as a sanctuary for the preservation of the country’s desert habitats and the protection of endangered species. So don’t be surprised if you come across a family of gazelles or Arabian oryx during your stay at the camp. 

When to book?

The Nara Desert Camp welcomes guests every Thursday, Friday and Saturday, which makes it the ideal spot to enjoy the workweek. 

What are the Nara Desert Escape prices?

You can enjoy a memorable experience under the desert sky and immerse yourself in the beauty of the dunes at this beautiful camp for the following prices:

• Adults: AED 550 per person (aged 16 and above) 
• Children: AED 350 (aged up to 15)

The price of reservations is inclusive of 5% VAT. 

If you ever wanted to book a tour with your buddies or family, the Nara Desert Escape can be the perfect solution. The desert escape requires a minimum of 12 and a maximum of 36 guests to operate. Use the following details to make a reservation:

• Contact: +971-50-3367-909
• Email: [email protected]

What’s a typical day like at Nara Desert Escape in Dubai?

The Nara experience is luxury desert camping at its best. Guests have the option of using the camp’s chauffeur service which will pick them from their home or hotel. Expect a 30 or 40-minute drive from Dubai.

• Choose from a camel ride or desert drive to the camp
• Arrive at the camp where a team will welcome you with refreshments
• Enjoy the activities or admire the sunset over the dunes
• Have dinner served during a time of your choice
• Enjoy performances by talented local artists
• Sleep in beautifully furnished nomadic tents
• Wake up to a sumptuous breakfast during the early hours 
• Return to Dubai in the morning

What to do at Nara Desert Escape?

From a lavish dinner under the stars to comfortable private tents, the Nara Desert Escape package has everything one can want from a desert retreat. Here are some perks that guests can look forward to:

Nomadic tents

The desert escape experience from Nara comes with accommodations in the form of gorgeous private tents. The tents allow a maximum occupancy of up to four guests. Depending on the size of your party, you can choose between these two types: 

• Lotus tent (32m2)
• Touareg tent (24m2)

Sleepovers are exclusively dedicated to guests who have dinner reservations.

Dining Experience

From Wagyu Beef to Lamb Tajine and a range of Arabic sweets, visitors to the Nara Desert Escape can choose from a variety of culinary options and dine with a view of the majestic Arabian Desert. Currently, the service is offering six menus which guests are supposed to select beforehand:

• Nara’s Signature Barbecue
• Fine Dining Dinner
• Oriental Dinner
• Italy in the Dunes
• Japanese Fusion Cuisine
• Treasure hunt
• Tex Mex in the Desert
• Children’s Menu

Since the camp is located in the Dubai Desert Conservation Reserve, visitors are required to choose their activities before they arrive. These include:

• A fire show
• Discovering the stars with an astronaut
• A show with drums and professional musicians
• Learn about the country’s heritage with a private guide
• Camel riding, falcon shows, sandboarding, soft archery and volleyball
• Dune bashing
• Dune driving lesson with an expert
• Drive a buggy 

Guests can have any combination of activities prepared for them at the campsite. Activities are subject to availability. To know the rates of each activity, please contact the service. 

Activities for kids

Does your little one have a birthday coming up or wants a sleepover with friends? The Nara Desert Escape can organise fun, themed celebrations for teens and younger visitors. Here are a few ideas from the service that can be tailored to your child’s wishes:

• Movie under the starry desert sky
• Magic shows
• Story-telling sessions with stories like The Pirates of Arabia and Aladdin
• Soft archery
• Survivor camp
• Sandboarding
• Camel rides
• Pyjama party
• Campfire preparation lesson

Wellness Activities

The Nara Desert Escape is a family-friendly camp that anyone can enjoy. Apart from regular activities, the camp can also be customised as a wellness retreat. An ideal option for those who want to recharge and relax, the service can arrange for these fitness activities onsite:

• Thai massage
• Nature tour
• Desert hike

Organise Events

Whether you want to mark a wedding anniversary or any other special event, the Nara camp can make it happen with an unforgettable customised experience. To make your occasion more special, the service can source talents such as:

• Live singers
• Live music like classical jazz 
• An illusionist
• Drumming classes
• Fire dancers
• Photographer

These are just a few options available for visitors. 

That’s all for our review of the Nara Desert Camp. If you enjoy the splendours of the desert you can also take a look at the best places in the UAE for night camping .

Looking for other types of desert adventures in the emirate? Check out our comprehensive list of the best desert safari companies in Dubai . For a more luxurious experience, make a booking at any of the top desert resorts in Dubai .

With deserts come oases as well. Naturally, there are many across the UAE. Al Hayer Oasis in Al Ain is one of the recently developed oasis parks in the country.

For more adventures in the emirate, stay tuned to MyBayut .

Images courtesy: Nara Desert Escape Facebook page

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Experience a luxury escape at this exclusive camp site in the dunes of Dubai

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Founder of NARA Desert Escape, Stephanie Danial tells us the secret to creating the ultimate bespoke experience.

What do your first 30 mins of the day look like, your morning routine?

The first thing I do in the morning is to wake up my kids with a big kiss, then I either go for a walk or do a yoga class with Nitai. I also play tennis twice a week with my coach, Michal.

What inspired you to launch a bespoke desert experience?

I have been living in Dubai for around 11 years and our visiting friends always wanted to experience the desert. However, I realized that nothing unique existed so I decided to create it.  I wanted to share my passion for the desert and create a bespoke uplifting experience for everyone to remember. My vision was to offer a unique dining experience in the desert where restaurant standard cuisine is set in the un-spoilt beauty of the Dubai Desert. Nara stands for the initials of my four sons, Neil, Adam, Ryan and Adrian and I founded Nara Escape almost 3 years ago, with one tent and a dining table in the middle of the dunes and now I’m lucky enough to have not only Nara but Sonara along with future projects in the pipeline.

What has been the biggest hurdle since launching and how did you overcome it?

The biggest challenge was finding the land to open the camp, there are very few spots available in Dubai. I was fortunate enough to be introduced to the Dubai Desert Conservation Reserve and presented my project and vision for Nara. They loved the innovative and eco-friendly elements and supported me in the idea.

You launched NARA first. Tell us about why you decided to launch sister brand SONARA and how it differs?

Nara Escape is for our private events this is where an individual guest or group of guests are able to select their own cuisine, entertainment and activities.

Sonara functions like a restaurant, where anyone is able to book an experience or table and will be offered the beautiful Mediterranean sharing menu prepared by amazing French Chef, Franck Sanna. Alongside the incredible dining experience, guests are able to enjoy a host of other activities and entertainment alongside sunset drinks at our unique lounge bar set up high on the sand dunes.

Since the initials of NARA stand for my four children, Sonara was imagined as a family destination with something special for all ages where guests can enjoy precious family time together.

You’ve grown so swiftly as a brand. To what do you attribute this growth?

To find the right balance between Nara and my children. When you start a company it takes 200% of your time and finding the right balance is essential. By also taking the time to realize what an asset social media is, has made a difference to our bookings with many bypassing the website and going straight onto social, making it imperative to keep all our news updated on our Instagram and we keep checking messages on a regular basis to ensure we haven’t missed any guest requests or questions.

Which Instagram accounts do you follow for inspiration?

I follow event companies that create unique weddings or birthdays, along with inspirational women who are either entrepreneurs or work towards a better tomorrow.

What advice would you give to your younger self, starting out?

Believe in your dreams, build your life step by step, and tomorrow is another day.

As a young brand, what is your approach to scaling the business?

I take it one step at a time. I first opened Nara Desert Escape as a private and exclusive concept and then Sonara camp as a restaurant. We also offer Nara on-the-go creating our unique settings wherever you need. I organized an amazing event in December, Nara on the Beach in RAK with amazing DJs such as Jamie Jones and Bedouin.

Are there any exciting plans in the pipeline for Nara Escape?

The next step is to open Nara in other Emirates and then in other countries. After having created this brand, I want to expand it to the moon.

You’ve included wellness and relaxation practices within the brand experience. Tell us about this?

I have practised yoga regularly for 25 years and practising this in the desert gives it a completely unique dimension, more on the lines of – recharging outside of the busy city. As the desert is a fresh location and the perfect retreat from the city to practice yoga and meditation, at Nara we offer yoga and meditation as part of the activities and at Sonara we can arrange morning yoga to start the day followed by our sunrise breakfast experience. As I’ve been practising yoga for 15 years now, it helps me keep my balance when leading such a busy life.

If you had not launched the brand, which other role would you choose career-wise?

I used to be a Private Banker for East Africa for 18 years and having my own company was my dream. I could not imagine doing anything else now, especially since I’m so passionate about this concept.

This issue is ‘The Love Issue’ – what is love to you?

‘Love means never having to say you’re sorry’ – It is a quote in the 1970 movie, Love Story.

Valentine’s offer

Set in the Arabian desert with a stunning picturesque surrounding, guests can also enjoy a magical Romeo and Juliet experience within the Dubai Conservation Area, this Valentine’s day with your loved ones, as you sip on a delicious mocktail sharing a specially curated menu by the head chef while you enjoy the contemporary Romeo and Juliet story.

Sunset at SONARA – Dhs600 per Adult

The Sunset and Dinner Experience – Dhs1,100 per Adult

The Overnight Adventure –Dhs1,850 for Adult and Dhs380 per child  (Nomad Tent), Dhs2,100 for Adult and Dhs380 per child (Lotus Tent)

– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on  Facebook  and  Instagram

Images: Supplied

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Nara Desert Escape at Sonara Camp

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Your Experience (Description)

A unique campsite that provides quintessential activities and dining options, customized entertainment for your benefit, is nestled in the heart of the Arabian Desert. An exciting ride to the Dubai Desert Protection Reserve, home to hundreds of oryxes and gazelles, is offered by Sonara Desert Camp. It is possible to enjoy this environmentally friendly and safe camp early in the morning or at sunset. with a tasty breakfast in the morning and watching the sunset under the desert as you sit peacefully on an air-conditioned vehicle or by enjoying a healthy (and short) camel ride—the choices are all thrilling, exciting bucket loads of fun You can explore the desert by this.    

What’s Included

• Professional Guides
• Access to desert-based insurance operations
• Cocktails, water, soft drinks, juice, coffee & tea, non-alcoholic beverages
• Access to Dubai Conservation Reserve Desert 
• Optional Light Dune Breakfast 
• An optional 10-minute Land Cruiser Dune Trip
• An optional Camel trip to the camp for 20 minutes 

Trip Instructions / Essentials

Assume a private and exclusive campsite in Dubai's stunning dunes, the City of Dreams, where anything is achievable. ?    Nara Desert Escape will make it possible if your dream is to sleep in the desert without sacrificing luxury. ?    It will Plan your trip for you if you want to eat incredible food under the stars prepared by the most exclusive chefs. ?    Nara Desert Escape can have the most original talented choices if you are seeking entertainment. ?    Sonara Camp will give the opportunity to take part in the big desert by doing activities, such as sandboarding, soft archery, dune bashing, and more. ?    You will enjoy this eco-friendly campsite early in the morning or late in the evening at Sonara Camp. ?    The Dubai Desert Conservation Reserve, is home to hundreds of oryxes and gazelles, as you have to try to be surrounded by this. ?    Look out at Dubai's sun-kissed dunes on your morning tour, topped with a tasty meal for breakfast.

Receive instant confirmation on booking via email In the event where you do not receive a confirmation email, reach to us immediately via email

?    Mobile Voucher or a printed one is important to be presented ?    This Voucher is only valid for the specified day and time ?    Before departure, by 10 minutes you have to be at the hotel  ?    Be patient if there are any delays and you’ll be requested by this

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Sonara Camp (Dubai)

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Description

Witness a mesmerizing sunset view in the Dubai desert at the Sonara camp. The Nara Desert Escape has been known for its visually appealing landscapes and lush green vegetation, located in the exotic Dubai Desert Conservation Reserve area. Nara provides immense support and labor in nurturing the heritage and culture of the place and proposes visitors donate on its behalf.

By providing help and support to Nara, patrons can admire the vivid beauty of the region while also protecting the ecosystem and the habitats around the desert location.

Sonara Camp: Environment-friendly camp to Relax & Rejoice

The Sonara Camp is a new addition to the list of camps in the Dubai desert and is one of the best camps to avail of here. The campsite is known for being the first private camp that is environment-friendly, zero-waste, and has a solar-powered location to restrict energy waste. Individuals can enjoy the amazing, delectable cuisines around the desert camps while abiding by the environment-friendly etiquette around the place.

Sonara Camp Desert Safari is known for the fresh and quality products served at the camps, along with a keen eye on the hygienic part of the served items. Guests can enjoy a great time of around 5 hours at the camps and revel in the activities conducted around the location here in Dubai.

Tour Highlights

• Premium Itinerary
• Reserve Now & Pay Later
• Instant Confirmation after the payment
• Private Transfer Facility

Inclusions within the Sonara Camp Desert Sunset Tour

• The Sonara desert camping begins with a fun desert drive, which starts from the gate and ends at the camp.
• A delicious dinner menu served to the guests includes some mind-blowing savories prepared by our Resident Chef.
• Participate in entertaining activities like sandboarding, volleyball, and more.
• Enjoy complimentary soft drinks, tea, and coffee.
• A live musician will be there on-site to play soulful music.
• Participate in the traditional camel ride inside the desert campus.
• A live falcon show for the guests.
• Witness an exciting interactive hawk show while dining.
• Kids can watch a movie under the starry sky.

Distinct notes regarding the Sonara Camp founder

The Nara Desert Escape was created by Stephanie Reichenbach, who has provided years of labor to create an eco-friendly environment and a great place for visitors to relax and rejoice at the same time. Stephanie was inspired by The Nest by Sonara, which helps guests enjoy the serene and pristine desert environment in a relaxing way.

Activities for the guests

• Guests can try camel shuttling at the activity site at an additional cost. Only 2 people are allowed per camel.
• Alcohol and shisha are available at the site at an additional charge.
• Mocktails have to be purchased separately.
• You have to pay extra charges for the sunset photography at the campsite.

Important things to check before going to the Sonara Camp

• A booking confirmation would be forwarded to the respective phone numbers once it was booked.
• Visitors with physical conditions and back issues should avoid participating in the activity.
• Visitors with heart-related ailments are restricted from attending the activity here.
• Pregnant women are also restricted from attending the activity.
• Visitors need to be in average shape before participating in the activity.
• The activity can only be enjoyed in proper weather conditions. In case the weather conditions worsen, guests will be provided a full refund or awarded an additional day for the activity here.
• It is a completely discreet activity, and participants are only allowed at the activity location.
• The activity schedule times may change according to the seasons.
• Camel rides are conducted between 3.30 pm and 4.30 pm from the gate to the private camp, with a maximum of 2 riders on single camelbacks.
• The camp closes at 10.30 p.m., and the total duration of the activity is around 6 hours.
• The Sonara Desert activity is available daily.
• It lasts for approximately three to four hours.
• Pickup and drop-off timing can change depending on the season.

How to Reach?

By Car- You have to reach the Dubai Desert Conservation Reserve by 5 pm if you don’t opt for a private transfer. From our meeting point, we will come to receive you around 5.30 pm and take you to the activity site.

By Private Transfer- We can arrange for private transfers from your hotel. You have to select the option while booking the activity. Our VIP four-wheelers will drop you at the DDCR. From there, another jeep will come to take you to the campsite.

Cancellation Policies

• Any cancellations requested before 72 hours of the scheduled activity will be done for free.
• If you cancel the bookings within 72 hours, it will attract a 100% cancellation charge.
• The refund amount will be reflected in your bank account within seven business days.

On the Dubai trip, you should also experience various types of desert safari such as Premium Desert Safari , Desert Safari with quad biking , Royal desert safari , and Red dune desert safari .

Google Map Address

Click here to get the location.

--> What would be considered appropriate attire for the Sonara Camp?

Smart casuals are perfect for the Sonara Camp. The preferred fabric would be cotton considering the weather in the desert. Since it gets pretty chilly in the desert after sundown, carrying a jacket is a must.

--> Is vegetarian food served at the Sonara Camp?

Yes, vegetarian food is served here. Dubai is a cosmopolitan city and it accommodates people with different eating habits with pleasure.

--> What’s the major crowd puller at the Sonara Camp?

The major draw here is the dinner amidst the golden sand dunes of the Arabian sand dunes. Enjoy a delicious dinner as you admire a spectacular sunset.

--> What are the fun activities to enjoy at the Sonara Camp?

There’s a lot to do here at the Sonara Camp. Enjoy live music as you watch the sun go down in the horizon. You may go for a camel ride as well. Have a go at volleyball and soft archery. For more thrill try sandboarding and dune bashing. There’s exciting live entertainment on offer and a stunning fire show also.

--> Are there any special attractions for children?

Children have the option of enjoying a movie beneath the stars twinkling in a clear sky.

--> Are drinks served at the Sonara Camp?

Yes, there’s a mini bar at the Sonara Camp serving premium drinks.

--> How can one reach the Sonara Camp?

You can simply drive to the gates of the DDCR off the Al Margham Exit on the Al Ain Road. After you reach the bridge, turn left and you’ll reach the signed entrance of the DDCR in just 5 minutes. You may also choose private transfers with a chauffeur at an additional cost. You may also choose a shuttle service in a Landcruiser or a camel ride.

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NARA DESERT ESCAPE: A UNIQUE DESERT EXPERIENCE

From the stillness and through the windy dunes of sand to a mesmerizing luxury and eco-friendly camping experience..

THE NARA COLLECTION

Nara offers guests the opportunity to immerse themselves in the natural beauty and serenity of the desert, beyond the hustle and bustle of the city all while enjoying comfort and exclusivity. “À la carte” and entirely bespoke, Nara provides guests with the possibility of creating their desert safari experience from beginning to end. With options of tailor-made menus and a variety of culinary options to choose from, all dishes are prepared with great attention to detail and curated by world class resident chefs.  

Nonetheless, the desert camp experience does not end just yet. Nara offers a variety of activities for every age range including camel riding, horse riding, henna painting, drumming lessons and buggy riding to name only a few. Guests can also un-wind with cocktails in a Middle Eastern atmosphere with live music, captivating light shows and belly dance performances. 

With two private venues to choose from, guests can experience the desert in the pinnacle of dunes at Nara Escape or in a hidden desert gem at Nara Oasis both located within the Dubai Desert Conservation Reserve (DDCR). Providing a complete bespoke and sustainable desert experience, both private venues have been recognized by numerous high luxury brands and companies such as Dior, Louis Vuitton, Audemars Piguet and various international banks to host only the most unique private events. 

THE SONARA COLLECTION

In the wake of Nara came a new dining experience in 2019: Sonara Dubai – the ultimate desert restaurant experience. Only a few minutes by shuttle from Nara, the venue’s magic can be noted from afar. Sonara’s shimmering light structure warmly welcomes guests to indulge in a traditional culinary experience with a set menu as well as live performances and entertainment. 

Following on from its success, Sonara RAK (Ras Al Khaimah) opens in doors in December 2021. Located in the Al Wadi Nature Reserve in the Ritz Carlton, Sonara RAK is set in the same glamourous tone as its sister venue in Dubai, but this time amidst the Arabian wilderness and alongside gazelles and oryxs. 

Embellishing Stephanie’s luxury collection, “The Nest” by Sonara launches in September 2022. Merging almost naturally with the sand dunes, “The Nest” is a peaceful and innovative sleeping concept consisting of 14 Nests designed by world-renowned architect Gianni Ranaulo. Each Nest has a comfortable living area to cater for up to 2 kids and 2 adults, each with an ensuite bathroom and a private terrace. A Nest lounge menu is served to guests in the evening and breakfast is served at dawn on the following day. 

THE NARA NOMAD COLLECTION

In the early months of 2022, “Nara Nomad” emerged. Nara’s Secret City Tour experience is dedicated to the globetrotters who wish to discover Dubai in a unique and tailor-made fashion. Nara’s tour concierge carefully hand picks destinations and hidden gems of the city for an all-around immersive tour of Dubai curated for each guests’ personal interests and desires. 

Extending Stephanie’s passion from the desert to the marine world, “Nara on The Sea” is yet another of Nara Nomad’s offerings. Guests are immersed on a remarkable voyage amid the majestic nature of the Omani gulf with a range of water sport activities and delicious cuisine prepared by our private chef. Divided into 3 cabins with ensuite bathrooms, the experience on the Dhabab can be reserved for 1 to 4 nights and can be entirely tailored to fit any adventurous wishes. 

For the nature enthusiasts and for those looking to enjoy the great outdoors, Nara Nomad also offers “The Hike of Happiness”. With three hiking trails to choose from: The Showka Trail, the Hatta Trail or the Sheri Village Trail – the hikes unveil the beauty of the UAE through a memorable guided hiking trip. Destined to all hiker levels, the trail treasures wellness and bliss as a central aspect of the journey. 

NARA IN THE CITY

Last but not least, “Nara in the City”, Stephanie’s latest catering concept launched in October 2022 brings both Nara’s expertise in cuisine and entertainment at the forefront of your doorstep. Whether it may be for a private party at home, a corporate event with large scale production, or on another hand, a special event in a unique venue of your choice, Nara in the City brings the magic to you anywhere, and at any time. 

NARA SHOWS NO SIGNS OF SLOWING DOWN

In the four years since its inception, Nara has grown from a solitary desert camp with two employees to a multi-concept, internationally renowned brand with close to 200 employees. What’s next for Nara? Stephanie shows no sign of slowing down in 2023, with enticing new concepts planned in Dubai’s desert hotspots alongside a string of global pop-ups. 

Stephanie’s motto in life is “if you are capable of dreaming it, you are also capable of making it happen”

For further detail and/or to make a reservation, please contact [email protected] for the Sonara Collection and The Nest by Sonara. 

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Mark Willis

Ceo india, middle east, africa & turkey, accor.

Mark Willis is a key industry opinion leader in the IMEA region, with over 420 hotels in the current portfolio and more than 120 hotels in the pipeline. He is undoubtably an industry heavy weight due to his leadership style, strategic decision making and extensive experience in the industry. His forward-thinking leadership and understanding have positioned this region as a key market for the company globally, both in results, as well as expansion plans. Throughout his tenure as CEO, Mark has led the team through a global crisis, while ensuring results were delivered, team members were taken care of, partners were supported, and guests were reassured.

A clear success is the way Mark lead and managed the region during the difficult period of Covid. His leadership and mentorship ensured that teams, partners, and guests were always informed on Accor strategies and activities that were implemented to support the different stakeholders. Successful activities included the opening over 20 properties per year since he has joined the Accor Dubai office (even during Covid), as well as ensuring that financial results were achieved even during the most difficult times. Another standout achievement has been the hugely successful opening and launch of lifestyle brands in the region such as SLS, 25 Hours and Hyde Dubai.

Area Senior Vice President, Middle East & Africa, Radisson Hotel Group

Tim Cordon has been with Radisson Hotel Group (RHG) (formerly Carlson Rezidor) for nearly two decades. He began his progressive career in the UK in 2003 as General Manager at Radisson Blu Hotel Manchester Airport which, at the time, was Rezidor’s largest hotel in the UK and where he successfully positioned the hotel in the group’s top 20 performing hotels worldwide.

In 2006, Cordon was recognised with the Alpha Forum Prize – “Younger Manager” award by the British Travel and Hospitality Hall of Fame. He then took on several leadership roles in two of the group’s key properties in London before making Dubai his home in 2015, taking on the role of Regional Director of Middle East & Africa (MEA). In 2017, Cordon was appointed Area Senior Vice President for MEA responsible for leading operations and delivering business growth and profit across the group’s largest area. Cordon has played a crucial role in Radisson Hotel Group’s expansion in the region, hitting key milestones for the group worldwide and setting in place an ambitious five-year development plan to reach 100 hotels in the Middle East by 2025. By 2019, Cordon looks after 50 properties in the Middle East with a total of 10,944 keys and 57 properties in Africa with a total of 11,373 keys.

As Area Senior Vice President for MEA, Cordon continues to contribute to the group’s regional milestones as it remains on track to reach its goal of having 100 properties in the next three years, as well as becoming one of the top three hotel groups in the world. Under Cordon’s leadership, the group continues to unleash the power of its portfolio, consisting of nine strong brands, driving significant growth across the Middle East and Africa. In fact, Cordon made the Middle East the fastest-growing region for the group and the region that recovered best during 2021, growing RevPAR to 85.6% of pre-pandemic comparable.

In the unprecedented times of COVID-19, Cordon ensured the hotel group remained resilient and on track for the rebound of the travel and tourism market. During the pandemic, he ensured all hotels followed stringent health and safety measures, including launching the Radisson Hotels Safety Protocol.

As travel started to rebound in 2021, Cordon remained optimistic and encouraged partnerships with industry peers and the public sector to rebuild the hospitality industry and ensure the safety of travellers, partners, and team members.

With a mission to be recognised as one of the top three hotel groups in the world by 2025, Cordon’s visionary leadership helped secure various awards for the group including the Leaders in Hospitality Awards 2022. The group won the Innovation of the Year category and Radisson RED Dubai Silicon Oasis won the Mid-Market Hotel of The Year award. The recently opened Radisson Resort Ras Al Khaimah was highly commended in the Leading New Hotel category. RHG also took home an award at this year’s Sustainability Innovation Awards for its Hydroponic Farm Project, in its commitment to contributing to the Net Zero by 2050 initiative that Dubai has set out. Sustainability has always been vital, as Cordon raised awareness of environmental responsibility and implemented sustainability programmes to reduce the hotels’ carbon footprint.

Cenk Ünverdi

Regional general manager, rixos hotels.

Cenk Ünverdi brings 15 years of experience in the hotel industry, wonderfully spent with Rixos, one of the most prolific lifestyle hotel brands globally. Being the Regional General Manager, he currently oversees 5 hotels in UAE and gearing for upcoming hotels in the wider GCC region. Through Cenk Ünverdi’s vision, Rixos Hotels has been successfully recognised globally and continuously expanding its footprint in the region. With his leadership, the brand awareness has reached new peaks and have been visible across prestigious channels through strategic partnerships with highly-acclaimed brands such as UAE Pro League, Mubadala, RAKBANK, Aquaventure, Dubai Parks and Resorts, and Dubai Expo 2020 amongst others. Cenk Ünverdi’s passion for digital landscape and innovation plays a significant role in the success of various campaigns especially after the brink of pandemic resulting to 20% of the business. In 2021, his initiative to diversify the brand and grow the business to overcome 2019 pre-covid levels resulted in the highest increase in all business performance metrics.

Rixos Hotels is a fast, young, energetic, and growing brand and Cenk Ünverdi has been leading a successful and competitive team on a relentless quest to establish the brand as the leader in setting the stage for memorable 360° guest experiences. The brand introduced revolutionary entertainment and wellness programs in the Middle East, from staged shows to exciting creative activities for children at Rixy Kids Club to action-packed challenges at Exclusive Sports Club.

General Manager, Shangri-La Dubai

Hakan Ozel, the General Manager and Luxury Hotel Operator of Shangri-La Dubai has not only played an integral role in making Shangri-La what it is today but is a leading example in the broader industry due to his reputation for having a forward thinking and passionate approach coupled with robust experience. His contributions and impact across two decades of experience in a variety of locations with signature properties, has been exceptional. Some of his key accomplishments include being: highly knowledgeable in operations, renovation, refurbishment, and improvement projects; instrumental in turn-around properties, projects and crisis management by driving take-over, rebranding, and revamping efforts; a successful executive in turn-around projects and crisis management; appointed several times by corporate office for related leadership roles; vital in pre-opening many hotels.

What makes Hakan distinguished is his mindset and personality. He employs unique and highly successful strategies such as using a competitive approach to drive business results while strengthening collaborative partnerships among stakeholders. He understands that character is a differentiating element in hotels, and he brings this to life with creative and innovative ideas.

Hakan is not only highly experienced and meticulous but is also caring, compassionate, and strongly committed to the financial success of the business. His impact on the company has resulted in collective exponential growth in terms of team happiness, productivity, and goal realisation. In addition, he has been continuously developing his career and personal intellectual assets to ensure that he will assume higher responsibilities in the group in the future, while continuing to take innovative management standards and practices to places they’ve never been before in the present. He is a rarity and each and every contribution he has made has been nothing short of amazing.

Thomas Peruzzo

General manager, armani hotel dubai.

An international hotelier of Italian and Danish descent, Thomas began his career in sales and marketing in Germany. Prior to joining Armani Hotel Dubai, he held senior management roles at Artprojekt Hospitality and Grand Hotel Heiligendamm in Germany, among others. As General Manager, Thomas is responsible for driving the commercial strategy and the all-round operations of Armani Hotel Dubai, ensuring that it sustains its status as one of Dubai’s most admired properties. He is mandated with strengthening the hotel’s brand identity as well as outreach to new international markets. He is also responsible for leading activities across operations, marketing, and administrative functions through an innovative approach and collaborative management style. Recent projects have included spearheading the 2020 launch of the UAE’s first kosher restaurant and the opening of a dedicated salon area within Armani/SPA. He is also committed to ensuring strong levels of productivity and resource use efficiency. Staff welfare and happiness is another key area of focus and Thomas maintains an open-door policy for all Armani Ambassadors as well as fostering a culture centred on team member empowerment. Thomas thrives on the fast-paced, dynamic, unique, and rewarding demands of his role and his passion for the industry and Armani Hotel Dubai is driven by its amazing team members.

Thomas is not only an innovative character by nature, but he is also committed to ensuring strong levels of productivity and resource efficiency, exemplified most clearly in the recent partnership agreement signed with Ferrari to transform Armani/Pavilion into Downtown Dubai’s most successful outdoor Ramadan venue.

It is Thomas’ overall character that exemplifies him as a leader in the hospitality industry and as a role model for many young hoteliers on the rise.

Outside of work, he makes time to enjoy the Armani Hotel Dubai experience for himself as he explains: “There are so many special corners within the hotel, however, there is something magical about our restaurant terraces. When the weather in Dubai is pleasurable, there is nothing better than having dinner al fresco on one of the terraces overlooking The Dubai Fountain show. It is truly a magical experience.

Richard G. Haddad

Chief executive officer, jannah hotels & resorts.

Richard Haddad has years of experience in the hospitality industry and has been the CEO of Jannah Hotels & Resorts for the last 4 years, in his reign we have seen many improvements across different fields and departments, including his strategic planning skills which impacted the increase of the group’s profits, helping to maintain and grow the reputation of each hotel. Richard’s vision for Jannah Hotels & Resorts is to expand to global market and showcase the Bedouin hospitality culture and expand halal tourism by tapping into the international market.

Richard has contributed to many achievements towards the group’s development, reputation, positive RGI results, overall improvement and much more. Since he joined Jannah Hotels & Resorts in September 2018, Richard oversaw the hotel and restaurant development including the launch of, Sahara Café an Arabic concept in Ras Al Khaimah during August 2020; Terrace at Cocina Restaurant an Arabic and International concept in Abu Dhabi during September 2020; EDGE Creekside Hotel, Dubai in January 202; Second branch of Feta Restaurant, a Mediterranean concept, in Dubai during January 2021; Halo Halo Restaurant and Asian concept in Dubai with 2 branches during January 2021; and the new cloud kitchen multi-concept that launched January this year.

In addition, he ensured the overall improvement and beautification of all the properties under Jannah Hotels & Resorts including the renovations that took place at Jannah Hotel Apartments & Villas RAAK and Jannah Marina Hotel Apartments.

Due to Richard’s outstanding business strategies and leadership, all properties within the group have seen a remarkable growth in the year-to-date numbers, looking at the “Revenue Generation Index”, we saw a 76% growth against last year at Jannah Marina Hotel Apartments, 129% growth at EDGE Creekside Hotel and 10% growth Jannah Burj Al Sarab, Abu Dhabi.

Richard understands the important of staying loyal to employees and the impact this makes on guest satisfaction, with his team’s help, he implemented a new service philosophy called “The Jannah Way – Culture and DNA”. The successful launch of the new DNA is just the foundation of how we want to celebrate our service culture. All guest service starts from within, in order for us to offer unparallel guest services, we had to focus on our people and the value they bring to the brand. Our Safir (which translates to Ambassador in English), is our most valuable asset in the organisation, and it is our mission to work as a family, not a team, in creating an environment that fosters pride, joy, and respect wherein the true spirit of Bedouin Hospitality thrives at every level.

Chief Executive Officer, Jumeirah Group

As Chief Executive Officer, José Silva is responsible for growing the Group’s luxury portfolio through international expansion overseeing the next phase of dynamic growth whilst building on Jumeirah’s extraordinary success over the past two decades, driving the company to a new era in luxury. Currently Jumeirah Group has 25 properties across 8 countries, with 50% of the portfolio located outside of the United Arab Emirates including hotels in London, Capri, Mallorca, and then Shanghai, Nanjing, and Guangzhou in China.

He has enabled Jumeirah Group to weather the greatest economic storm of the 21st century (COVID-19) and has already broken historical performance records for Jumeirah Group throughout its 25-year history in Q1 of 2022. This has been achieved through restructuring the organisation, prioritising equal representation of women across the business, investment in talent and realignment of roles to foster a more agile business that can respond to the changing market and consumer dynamics, and identifying opportune moments to invest in product and guest experiences to expand the brand offering, delivering strong financial and reputational results

With his eyes firmly set on establishing Jumeirah Hotels & Resorts as a globally recognised luxury hotel brand operating in the pure luxury segment, José Silva continues to be the driving force behind Jumeirah Group’s growth into key cities and destinations around the world.

Yigit Sezgin

Chief commercial officer – india, turkey middle east & africa, accor.

Yigit Sezgin has lived around the globe in 8 cities during the last 25 years and held senior executive roles in multinational companies such as Hilton, Ritz Carlton and Radisson Hotel Group. In his last role as CEO of BLG Capital he managed a portfolio of luxury and lifestyle real estate and hospitality developments such as Aman Resorts, Peninsula Hotel, Soho House, W Istanbul, Ritz Carlton & Mandarin Oriental Residences, Galata Port. He holds a wide range of successful achievements and a proven track record especially in Emerging Markets with strong experience in M&A, integrations, leadership, strategic marketing, brand management, commercial performance and business development. In his current role as the Chief Commercial Officer at Accor Hospitality, he oversees a portfolio of 42 Brands in 41 countries in charge of all Commercial Functions, Mergers & Acquisitions, lifestyle platform and Integrations.

Over the past 3 years of him being Chief Commercial Officer, Yigit has led the commercial activities to achieve a growth of +7 points in RGI for the region, and under his leadership, PR activities have led to an overall coverage of over 10,000 features for the region which has resulted in more than 6.9 Billion views YTD 2022, especially leading in the Middle East & Africa against its main competitors.

He has also led a number of projects namely: The integration of Turkey and India into the Middle East and Africa region in 2021 adding more than 100 properties to the existing portfolio; the integration of Rixos brand global management under his leadership into the Dubai IMEA office; launch of ALL – Accor Live Limitless; creation and launch of Kitch In in 2021; and the launch of the All Inclusive Platform following the success of the Rixos Brand.

Yigit holds a Master’s Degree from Harvard Business School and a Bachelor’s Degree in Business Management, from Bosphorus University in Istanbul.

Monther Darwish

Founder and managing director, palazzo hospitality.

Over the last years, Palazzo Versace Dubai’s managing director Monther Darwish put the property on the map, coming up with innovative campaigns aimed at increasing occupancy and revenue. As a result, the property had one of the highest occupancies amongst city resorts in 2021/2022.

July 2022 set a milestone for the businessman, who launched Palazzo Hospitality, a new management company for luxury hotels, residential buildings and lifestyle brands that aims to reinvent the world of personalised luxury. Leveraging on the trusted expertise of a team of hospitality experts, Palazzo Hospitality will bring to the market a diverse range hotel brands, from ultra-luxury beach resorts to business and art properties. Founded by Monther Darwish, the company is dedicated to building world-class hospitality products.

The launch of Palazzo Hospitality comes after the success of the ultra-luxury hotel in Jaddaf Waterfront, which has witnessed an immense success due to the market positioning through different campaigns and new business products, like the e-commerce platform aimed to offer guests the ease to purchase an experience at Palazzo Versace Dubai.

The hotel’s e-commerce platform has generated millions in revenue. Darwish says: “Being an independent property gives you the freedom to experiment and that’s the beauty of Palazzo Versace Dubai. We’re free to throw into the market any crazy idea and our audience just likes how unique we are. We’ve been thinking outside the hospitality box for a while, bringing in new initiatives and projects that haven’t been implemented anywhere else in the industry. Our ‘Buy Now, Pay Later’ idea was a tactic to attract younger guests, the new generation who like to experience luxury with ease of purchase”.

Palazzo Versace Dubai was also the first property to introduce a bidding platform for stays, while the F&B segment continued to be a focus for the property. F&B revenue increased, too, as Palazzo Versace Dubai came up with unique concepts that proved to be successful among UAE residents. The ‘Into the Jungle brunch’ at Giardino, Palazzo Versace Dubai’s all-day dining restaurant, was a concept focused on child-friendly activities and a great F&B offering. It has been fully booked every Friday since it launched in July 2020.

In 2022, the hotel revisited its strategies and formulated new ones to continue to bring in guests and stay above its competitors.

David Allan

Cluster general manager, radisson hotel group.

David has an ability to inspire and lead his team while continuing to fight at the forefront and his capability to communicate and comfort the owners and external stakeholders are only some of the traits where David differs distinctly from many of his contemporaries. Despite the challenging times, the hotels have been able to sustain a retention rate of over 90%, demonstrating the loyalty to his team and their commitment to each other. Everyone in the team has been a big part of supporting the wellbeing of others amidst the social distancing. From keeping the team healthy and fit by organising isolated fitness regimes, fun runs, or simply coming up with new ways of entertainment such as stay-home hobbies, story sharing, or cooking ideas, David was committed to supporting everyone’s mental wellbeing. Looking back, the teams have not only made it through 2020 with a smile, but they have also been able to achieve budget and forecast on the second half of 2020, a remarkable achievement given the circumstances. Looking at the financials for 2021, the hotels are in line with their forecast and ahead of budget for the first 6 months. His colleagues and team members will assure you; David is not only someone who lives and breathes hospitality, he is a true leader that does not only take care of business continuity but also understands what is required to meet the expectations of stakeholders, employees, and communities. “David is a highly gifted and very experienced General Manager who has not only coped with the arduous challenges of opening three full service hotels in three years, whilst continuing to manage all of them, but has successfully navigated a way through the pandemic growing market share, maintaining high levels of guest satisfaction and exceeding financial expectations. Whilst David has numerous achievements to be proud of, including being the first hotel to organise a vaccination day with DHA, he is most proud of not making any employees redundant despite the challenges of the pandemic, speaks volumes about his character”, said Bert Fol, Regional Director Arabian Peninsula & East Africa, Radisson Hotel Group.

Taking the lead for three hotel openings with total 1046 rooms within 4 years, in a competitive market, wasn’t tough enough, the biggest challenge has been the uncertainty of the past 16 months. Throughout the past year, the tourism and hospitality industry has very evidently been impacted by the crisis, leading to most hotels across the globe choosing to temporarily close due to low occupancy or restrictions. There is no doubt that this has been a difficult time for everyone, but no matter the circumstances, David would always try to emit calmness, underlining his commitment to his team, ensuring everyone’s wellbeing comes first while refusing to compromise on anyone’s job security. David did not only manage to retain all 369 team members across the three hotels, despite the very difficult cash flow situation that the hotels went through during the pandemic, he also secured business during the hard-hit period of the strict lockdowns and travel restrictions, by working closely with the Dubai Healthcare departments and offering support. Whilst many hesitated, David, recognised early that this new kind of business would help them to survive and get through the most difficult months. While the first weeks of lockdown and COVID-19 landscape and more than 700 repatriate stays, the teams had to learn to fully adapt. Between PPE equipment, strict hygiene measures, and self-isolating repatriates, David made sure to stay close to his team, while supporting and supervising them on this honourable journey. From controlling expenses, repurposing the hotel for essential service use, and temporary closure of another, David has had many factors to consider, but never forgot his responsibility towards his team members. Throughout the lockdown, David didn’t step foot out of the hotel, ensuring that his teams were looked after and never shied from questions. He made it a point to address all concerns as much as possible through personal interactions at the hotel as well as weekly newsletters. On the top of the agenda; transparency and support. Although the hospitality industry has had one of its most difficult years in terms of cash flow, David had made it his priority to support those with financial concerns be it rent or other commitments, through temporary accommodation in one of the hotels or financial support where possible. In terms of revenue results the grou had a record breaking profit conversion of 19.7 Million, a great achievement which could only be realised by a great team working under an exceptional leader.

Artashes Avetisyan

Founder and ceo golden group.

Artashes Avetisyan is an experienced Chief Executive Officer with a demonstrated history of working in the hospitality industry. Skilled in business planning, management, hospitality management, customer service, and strategic planning. He is a strong business development professional graduated from Yerevan State University and Public Administration Academy.

The Golden Group has become one of the leading groups in hospitality in Armenia. It was established in 2000 and now owns 2 hotels in the Republic of Armenia; Golden Palace Hotel Yerevan, with 36 luxury suites; and Radisson Blu Hotel Yerevan, with 142 rooms and suites. Both hotels have a 5-star classification according to the international classification standards.

In addition to the luxurious outlets, exceptional design, and two exceptional locations, the welcoming service completes the picture. The group staff do their best to provide excellent service and meet guests’ expectations, making their stay memorable and delightful under the leadership of Artashes. Artashes’ main mission for the group was to put hospitality service at the highest level in Armenia in order to provide guests with exceptional customer service and memorable experiences, that results in welcoming the guests back on another wonderful occasion, which he has been able to successful achieve in a short space of time.

In addition, Artashes has also founded 3A Hotel Management Company, which handles the entire operational management of the hotel, starting from pre-opening and beyond.

The ideology of his vision is to continue to apply and set the highest standards of service quality and, in that way, justify and uphold the reputation that he has among guests, partners, competitors, and the wider community. Artashes looks forward to embracing the changes that modern life brings and become more attractive in the market and more interesting to guests and partners. It’s no coincidence that the group has been repeatedly recognised as the regions guest’s choice. The Golden Group is continually growing and doing its best to make the hospitality industry in Armenia even more fascinating.

Bill Keffer

Cluster general manager, jw marriott marquis dubai and dubai marriott harbour hotel & suites.

Bill Keffer is the Cluster General Manager of Dubai Marriott Harbour Hotel & Suites and the iconic JW Marriott Marquis Dubai, a flagship of the JW Marriott Brand that opened in 2012 as the world’s tallest hotel. Bill is leading the hotel team of over 1,000 associates and more than 50 nationalities and is responsible for every aspect of this 1,608-room landmark, having already led the team to significant operational success.

Hailing from the Southern state of Tennessee in the US, Keffer has held managerial positions with Marriott International for over 25 years. Beginning his career in the Four Seasons Beverly Hills, Los Angeles, Keffer joined Marriott International in his home state of Tennessee sometime later, followed by positions in Florida and New York. In 2000, Keffer decided on a move to Asia and spent two years in Japan as the Food and Beverage Director of the Renaissance Hotel, Sapporo, followed by three years in South Korea as Director of Operations in the JW Marriott, Seoul. 2005 he saw a move to Europe taking on the role of Area Director of Operations in the United Kingdom and Ireland until 2009, when he came to the UAE as General Manager of Marriott Dubai Harbour Hotel and Suites. Throughout his career, Keffer has been the recipient of several prestigious awards including Continent General Manager of the Year 2012, Continent Hotel of the Year 2011, Global Hotel of the Year for 2011, three individual recognitions for Leadership and Engagement Excellence between 2010 and 2012, Food and Beverage Excellence in 2011, Operational Excellence in Asia Pacific Region 2005 and a special award for ‘Investor in People’ in Middle East and Africa, 2011. In his past assignments he was actively engaged in local community projects and business councils, winning a “Contribution to Culture” award in the Marriott Business Council and “Spirit to Serve” Community award in Dubai. With career spanned over 2.5 decades and counting, served in three continents for multiple owners and at the iconic properties backed with numerous awards and accolades, Bill’s committed and dedication to the industry is truly legendary.

Bill’s wealth of experience in the industry allowed him to lead the iconic 1,608 key hotel through the pandemic without having to close the hotel doors, a feat which was unachievable by many hotels across the globe, especially one of this size. Regarding revenue generation, Bill and his team adapted the hotel’s sales strategy during the pandemic, diversifying into long stay business for the hotel as well as reaching out to new markets, such as Israel. These new strategies helped maintain and support the business during the tough times and into 2021 helped drive more demand leading the hotel to achieve budget year to date. His kind and friendly demeanour combined with charismatic personality makes him approachable and well-trusted by his team which is reflected in the Associate Engagement results in 2021 where the hotel achieved 90% Engagement. And like a true mentor, Bill was overjoyed when promoting Nick Patmore (ex. Food & Beverages Director) to Hotel Manager last year. Nick’s promotion was a result of F&B exceeding its budget by 5 % in 2021, a huge achievement following a year where the hospitality and F&B industry were badly hit, helping for a speedy recovery for the hotel. If you were to ask Bill to pinpoint his favourite achievements, the avid animal lover would shout out the cat shelter project he has been part of lately. Teaming up with associates from the hotel, the group is facilitating over 25 stray cats at the staff accommodation in Ras Al Khor where our furry friends are well looked after.

Christophe Schnyder

Managing director, sofitel dubai the palm.

Christophe Schnyder is a seasoned leader within the hospitality industry, with over 30 years of experience that spans across several iconic hotels around the globe, spending the last 20 years in Dubai, UAE. His personality exudes passion and drive to deliver results through his team. Christophe is well recognised in the industry for his innate ability to develop strong performing teams through empowerment and deep trust, with several of his direct reports moving on to become senior leaders and general managers within the industry. During his illustrious career, Christophe spearheaded several high-profile openings including the iconic Burj Al Arab, Jumeirah Al Qasr & Dar Al Masyaf, and more recently Sofitel Dubai The Palm. His eye for detail and drive for success is acutely tangible in the success story each of these hotels have been since day one. Under Christophe’s leadership, Sofitel Dubai The Palm has established itself as the flagship Dubai property for the Sofitel brand and Accor, which continues to shine as an exceptionally profitable asset since its opening in 2013. He is a true reflection of the brand, which radiates modern luxury celebrating the most sophisticated living. Hard work and passion have led Christophe to where he is today, but he translated it with being personable towards his team, individually recognising and rewarding his team members for excellence.

With a keen on eye on customer experience Christophe worked closely with the owning company to drive profitable long-term investment into the hotel that will continue to enhance the guest experience in an ever evolving Dubai hospitality scene.

Christophe is a visionary leader that understands the importance technology plays in the future of hospitality and in the customer journey. He quickly embraced the digital transformation of the hospitality industry and enabled the hotel to swiftly integrate two technologies that helped drive incremental revenue and improve customer journey.

Slim Zaiane

General manager, kempinski hotel mall of the emirates.

A hospitality veteran of more than 20 years, Slim Zaiane’s career path has taken him from Geneva to London to Dubai in senior management roles with several luxury hotel brands. In order of keeping this exciting and challenging, his day-to-day role involves being around guests and overseeing the hotel’s operations, logistics, management, and team. He thrives in achieving excellence in both guest and employee satisfaction and enjoys being extremely hands-on in all areas of the hotel to achieve the highest level of service. The most challenging part of this role is to make sure all my colleagues are appreciated in the same manner and to constantly improve and provide a healthy work environment while maintaining a work-life balance.

Slim’s leadership is responsible for launching of the newly open SPA and other hotel outlets. As well as the strong CSR activities which include: supporting constantly the local community by generating funds during the stollen event to be donated; the funds raised to support the Red Crescent and Senses residential care; supporting the medical hospital crew during Covid by extending free meals for the them to support them during the peak time of the pandemic; and supporting various local school charities.

The hotel saw a RevPAR growth of 79% in 2021 despite the difficult market conditions, enhanced quality scores are at the highest for the last 10 years. He has also successfully positioned the hotel as one of the top luxurious leisure destinations in Dubai, winning different hotel and general manager international awards. Achieving LEED platinum accreditation for the hotel and supporting ALUMNIs from different international hotel management schools to integrate the hotel industry once newly graduated is one of Slim’s priorities, along with ongoing mentoring and development plans to the senior management team resulting in reducing turnover.

Naim Maadad

Chief executive & founder, gates hospitality.

With over 39 years in the hospitality world across Australia, Asia, & the Middle East in various senior management roles, Naim has launched and operated some of the world’s best Hotels, Resorts, Spas & Lifestyle Food & Beverage Concepts. Naim’s career has exposed him to some of the best properties around the world and he has been fortunate to partake and orchestrate several amazing openings and operations. In 2010, Naim established “Gates Hospitality” a homegrown Hospitality Company representing handpicked Concepts catering for the affluent life-stylers. Gates Hospitality, the owning company of well-known homegrown brands such as Ultra Brasserie, the internationally acclaimed concept; Reform Social & Grill Dubai, Folly, as well as Publique, Dubai’s premier “Apres Ski chalet”, Bistro Des Arts, Six Senses Zighy Bay and Red Farm London at Covent Garden London.

Covering a wide spectrum of positions within senior leadership, including the role of Managing Director for both Six Senses Hotels Resorts Spas and The Anantara Group respectively. During his time with these exclusive properties, Naim was instrumental in nurturing sound relationships with owners, securing the best possible locations, negotiating, and formalising contractual agreements, and appointing teams to infuse and reflect the ethos of the brands. Being based in the Middle East over the past 20 years, Naim has witnessed tremendous industry growth, gained a deep cultural understanding and has been endorsed by principals and organisations alike. He has also achieved a selection of awards from reputable publications and organizations recently including ‘Hospitality Entrepreneur of the year’ at the Leaders in Hospitality Awards by Hotel & Catering in March 2022, a Gold ‘Entrepreneur of the Year’ award in December 2021 as well as ‘F&B Heavyweight’ at the Leaders in Hospitality Awards by Hotel & Catering in November 2021.

Rabih Fakhreddine

Founder and ceo, 7 management.

2021 has been a grand year for 7 Management with CEO Rabih Fakhreddine firmly at the helm, leveraging every possible opportunity and fearlessly taking the year by storm. A key player in the industry, Fakhreddine has amplified the nightlife landscape in the region with 7 phenomenal launches under his belt. While many were proceeding with caution, Fakhreddine was trailblazing with perseverance, determination, and unparalleled enthusiasm. Fakhreddine was the visionary behind several concepts that helped cement Dubai’s global dining and nightlife reputation, by introducing famous Beirut exports such as Seven Sisters, Antika Bar, BO18 DXB, February 30, and Cafe Beirut to the UAE market. Additionally homegrown concepts such as The Theater and Lucia’s that have already proved ground-breaking players within the regional landscape. Recognised as an entertainment leader in the region, 2021 has honed and elevated Fakhreddine’s ability to envision, conceptualise, and create aspirational brands that strike the balance of experiential excellence, thrilling entertainment, and a quality culinary offering. 2021 was the year that Fakhreddine kept his finger firmly on the pulse of this ever-evolving city, whilst also setting his sights further afield. Fakhreddine enhanced the nightlife scene in both KSA and Qatar with the successful launch of Antika Bar. Hailing from Lebanon, Fakhreddine has always been a visionary at heart. Working for many years in the corporate world he knew that his true passion lay on the other side of his comfort zone. With an absolute passion for the hospitality industry, he created 7 Management that has gone from strength to strength in 2021, with plenty of robust expansion plans on the horizon. 7 Management has tapped into the explosive power of this sector, resulting in a new payment option, where clients can pay with cryptocurrencies at all the Food and Beverages outlets.

Timothy Kelly

Executive vice president and managing director atlantis resorts and residences.

Timothy Kelly, the Executive Vice President and Managing Director of Atlantis Resorts and Residences has grown the business from strength to strength after coming on board in November 2017. Although he has seen many successes over the years, these are a few of the most recent achievements to date: He successfully navigated Atlantis, The Palm through some of the most challenging years in hospitality history, not only to survive but to thrive, resulting in 2021 being the best year financially for the company since opening in 2008 (whilst also caring for over 3,000 colleagues).

Tim is not only leading the way for resorts in the Middle East but creating a product that is game changing on a global scale. During the pandemic, Tim took the move to embark on the world’s largest waterpark expansion and increased the waterpark by a third, so that with an additional tower and 28 new rides and attractions, we’re now home to the largest waterpark in the world offering over 105 different experiences to our guests. He also shook up the entertainment sector by bringing a slice of Ibiza to Dubai with Palmarama at WHITE Beach – a first of its kind partnership that had never happened before in the region that brought world class entertainment to the city in the middle of the pandemic in a responsible way.

2020 was a wonderful opportunity for Atlantis to give back to the community from a social standpoint and had the opportunity to do so in the partnership with the world-renowned artist Sacha Jafri. For over six months, Tim donated the space for Sacha to create the world’s largest canvas which was sold at a glittering auction at the resort for a staggering $62 million, raising money for children in need across the globe. This also achieved the Guinness World Record for the world’s largest painting.

In June 2021, Atlantis, The Palm announced its commitment to do business in ways that are good for both people and the planet with the resort’s first sustainability initiative Atlantis Atlas Project.

Tim is considered a hospitality heavyweight not only for his achievements, but mostly for his visionary leadership to helm not only one of Dubai’s, but one of the world’s leading entertainment destination resorts.

Guy Hutchinson

President & ceo, rotana hotel management company psjc.

Strategic, engaged and result driven, Guy Hutchinson is responsible for developing and executing the strategic direction of Rotana and devising and implementing short- and long-term strategies to help the company realise its expansion plans. In addition, he provides executive oversight of all aspects of Rotana’s day-to-day operations. Spearheading the company’s expansion, Hutchinson led the introduction of 28 new hotels across 13 markets, launched a franchise model for the Group and oversaw the opening of new Global Sales offices in Paris, Milan, Amsterdam, and Istanbul to drive business from these key markets. Furthermore, he spearheaded the launch of a new brand at the recent ATM, Edge by Rotana, to complement our existing portfolio of products.

Hutchinson joined Rotana’s feted executive team with prestigious recognition of his own. The international hotelier’s career is notable for its creative leadership and his success in change management, repositioning, and building high performing teams.

Rotana has achieved a number of milestones as it continued its tenacious expansion over the past 12 months. The leading hospitality group has signed seven hotels last year, which include its expansion in Qatar and signings in Egypt.

In 2021 Guy Hutchinson continued to spearhead the management of the pandemic across the Rotana portfolio, swiftly instigating several successful measures, some of which include the Rotana Safe Space Program that remains today. His quick thinking and bold efforts in the initial stages of the pandemic mitigated the impact on the overall business and his team, and soon pushed the hotels into a commercial recovery phase

Panos Panagis

General manager of hormuz grand muscat, a radisson collection hotel and district director, radisson hotel group, oman.

Panos Panagis is a highly creative, detail oriented leader with a strong work ethic and passion for his job, he likes to challenge himself daily, whether it be cultivating his skills or developing talent in the Industry. He is dedicated, committed, compassionate and, more importantly, a man with vision and wealth of knowledge. His innovative strategies demonstrate his commitment to ensure high levels of productivity and resource efficiency. He continues to priorities health and safety of guests and staff. His’ primary focus is to deliver a personalised and engaging luxury experience by combining distinctive characters of Oman’s local culture with his international experience. He has implemented various organisational changes to make business agile and adaptive to the current market trends, while maintaining and creating long-lasting relationships with partners and guests. Panos’ overall character makes him a role model for young hoteliers and a leader in the hospitality industry. One of his greatest passions is mentoring young leaders; empowering them within his team and across the company so that they can grow professionally and achieve their goals.

His passion and expertise in the hospitality industry is unmatched; he is truly a one-of-a-kind leader. In the hospitality industry, Panos demonstrated excellent leadership, robust resilience, and unwavering determination to deliver results during the most challenging market conditions. In addition to working as GM at Hormuz Grand Muscat, A Radisson Collection Hotel, one of the most iconic properties in the capital, Panos Panagis’ contributions to Radisson Hotel Group extend far beyond one five-star luxury hotel with 231 rooms. During his tenure at Hormuz Grand Muscat, Panos led his team to achieve several awards, including World Luxury Hotel & Restaurant Awards for ‘Luxury Hotel in Oman & Luxury Restaurant in Oman’. During the pandemic, Panos and his team adapted the hotel’s sales strategy, diversifying into long-stay business and targeting the domestic market with staycation and food and beverage offers, which helped maintain business. Captains led by example, so he ensured that no job was too small, ensuring support for all departments.

Adib Moukheiber

Ceo, zaya hospitality.

Adib Moukheiber is best known for his time leading one of the region’s most private and luxurious hospitality projects in the world, Zaya Nurai Island. As the former head of the ultra-luxury boutique Zaya Nurai Island, Moukheiber is no stranger to welcoming the most discerning UAE residents, as well as celebrities.

With a BA in Hotel and Tourism Management from Notre Dame University, Adib joined Zaya Nurai Island, Abu Dhabi in 2016 as the General Manager prior to this he was the Director of Sales for the Middle East and GCC at Hotel President Wilson (Starwood Luxury Collection) Geneva, Switzerland. During his time at Zaya Nurai Island he achieved great success in terms of revenue and worldwide recognition and managed to generate strong performance during COVID in 2020 and 2021 before assuming his current role as CEO of Zaya Hospitality where he leads the organisation to new heights with his vast experience and leadership skills.

Aloki Batra

Ceo, five hospitality.

Aloki Batra has been aptly referred to as ‘Mr Brightside’ for his perennially optimistic approach to leadership at the world-famous FIVE Hotels and Resorts, (which includes the iconic FIVE Palm Jumeirah and Instagram favourite FIVE Jumeirah Village, FIVE Zurich and FIVE LUXE, JBR). With an innovative spin on traditionally relied upon approaches and an out of the box philosophy that has yielded stratospheric results – including rapidly selling out all of FIVE Palm Jumeirah’s luxury residences for approximately US$400mn, Aloki has helped create a brand value for FIVE Hotels and Resorts that enjoys over 60% of all its bookings coming in directly through FIVE’s very own proprietary website/reservations teams. All-in-all Aloki’s marketing prowess has resulted in FIVE Hotels and Resorts in Dubai successfully welcoming over 3.79mn guests of over 192 nationalities to FIVE’s award-winning F&B venues and over 4000 events with over 360 top DJs in 1,784 days. Two FIVE Hotels have been ranked #1 with occupancy rates of over 95% and a TrevPAR that is 253% higher than its competitive set. FIVE Jumeirah Village is the most reviewed hotel on Booking.com with over 30,000 reviews with a rating of 9.

The imaginative powerhouse behind hugely successful homegrown concepts such Dubai’s iconic rooftop nightlife destination, The Penthouse, chic Italian luxury haute spot, Cinque and gourmet MSG-free Chinese favourite, Maiden Shanghai at FIVE Palm Jumeirah along with award-winning immersive street-food dining experience serving all your food-cart favourites from every delicious corner of the world, Soul Street. He has completely conceptualised and executed in-house, FIVE’s award-winning array of venues – each of which enhances the seductive appeal of the FIVE Vibe.

Looking ahead, Aloki plans to continue to evolve and encourage pioneering strategies at FIVE Zurich and capitalise on its’ already established key markets. He continues to lead FIVE’s portfolio, focusing on dynamic growth and bringing even more luxury lifestyle concepts to life.

Antonio Gonzalez

Ceo, sunset hospitality group.

Sunset Hospitality Group was founded in 2011 by Antonio Gonzalez with a vision to create unique experiences around the world through a diverse mix of hospitality concepts.

Under Antonio Gonzalez’s leadership, Sunset Hospitality Group (SHG) achieved excellent results, with overall business growing massively, making it one of the UAE’s most reputable hospitality investment and management companies. For the last 13 years, he has worked tirelessly to introduce new hospitality concepts that bring people together to create memorable experiences. As a result, the Group is now present in 9 countries across 26 brands with a proven record in delivering a blend of high-quality services at exceptional locations.

In 2021, Sunset introduced ten new brands, including SUSHISAMBA, Aura Skypool Lounge, METT Hotels and Resorts, Isola Ristorante Italiano, Folie Restaurant & Sea, and RAISE Fitness & Wellness, taking its portfolio to over 30 venues. The Group received 25 awards and nominations from the industry’s award-giving bodies. Sunset welcomed the year 2022 with the opening of DREAM, a dinner and show concept that received amazing reviews from guests and the media worldwide. It was followed by L’Amo Bistro Del Mare, which was rated One Toque by Gault&Millau Guide.

The Group is expanding regionally and internationally, with the Black Tap burger joint entering Riyadh in June of 2022, while METT Hotels & Resorts, with its first hotel in Bodrum, is eyeing new locations in other parts of the globe. New concepts opening in the next few months are Mott 32, a luxury Chinese restaurant originally from Hong Kong, in Address Beach Resort, and ATTIKO, a signature outlet for guests looking to unwind and celebrate, opening in W Hotel Mina Seyahi.

Celebrating its first ten years in 2022, SHG aims to reach over 50 operating venues in 14 countries and will continue to expand with a robust pipeline of new openings for 2023 and beyond, not only in the Middle East but also in Spain, Italy, Greece, and Morocco, to name a few, confirming its status as the leader in hospitality management in the UAE.

Paul Bridger

Chief operating officer, rove hotels.

Paul Bridger, a British National is a proven hospitality leader with more than two decades of diverse experience across Europe, Middle East and Asia, Paul Bridger is the Chief Operating Officer of Rove Hotels, the smart, new value hospitality brand created as a joint venture between Emaar Hospitality Group and Meraas Holding. His journey with Rove Hotels started in 2016 at the brands first opening and he has been overseeing the initiation, planning, and achievement of the brands objectives since.

Paul Bridger has led Rove hotels since its first opening in Downtown Dubai. The brand has carved out a new niche in the region’s hospitality scene for its fuss free service, unique approach, and quick growth. In the past 12 months the group has continued to go from strength to strength, with new openings and signings in prime locations and further unique twists on the region’s hospitality scene.

As the Head Rovester, Paul has always laid a keen focus on guest satisfaction. A testament to all these efforts is shown via a quick search on one of the OTA sites or TripAdvisor, with the Rove Hotels consistently occupying the top spots in their category. TripAdvisor recognised some of the brand’s hotels as ‘best of the best’ (TOP 1% Worldwide), and Hotels.com have recognised them through the ‘Loved by Guests’ Awards 2021. Other recognition has been in the Leaders in Hospitality Awards 2021’s and LIV Hospitality Design Awards ‘Interior Design Hotel’, to name a few.

Jochem-Jan Sleiffer

President, middle east, africa & türkiye, hilton.

In his current role, Jochem-Jan is responsible for Hilton’s portfolio of hotels in the Middle East, Africa & Türkiye, where Hilton has more than 170 hotels across eight market-leading brands and more than 29,000 Team Members. Under his leadership, Hilton’s portfolio in the region will more than double in the coming 3-5 years, with 180 hotels in its development pipeline across luxury, full-service and the mid-market brands.

Under Jochem-Jan Sleiffer’s leadership, Hilton is ushering in a new golden age of travel in the region – as the industry recovery continues to gather pace around the world. With a proven strategy focused on workplace culture, ESG and growth, achievements include: Team Members voted Hilton in the top 4 Best Workplaces in the UAE and KSA in 2022 – making it the top-ranked hospitality company in both markets. Hilton will continue to focus on creating a fantastic workplace culture for its teams – and be a welcoming place to work for all. In June 2022, Hilton partnered with Bunyan for Training, a local affiliate of Swiss hospitality management school Ecole Hôtelière de Lausanne, to train young Saudi talent willing to enter the industry. Hilton has partnered with organisations such as the SEDRA Foundation in the UAE – and such partnerships will continue to grow under the leadership of Jochem-Jan with a major part of his leadership focused on creating opportunity for People of Determination. Jochem-Jan works closely with the Dubai Executive Council – acting as a representative of the hospitality sector to advise on and promote inclusion of People of Determination in the industry.

Giacomo Puntel

Resort manager, anantara the world islands dubai resort.

For the last 6 years and even during the most challenging year of recent times, the pandemic during 2020, Giacomo has managed to deliver a profit year after year through leading by example and always pushing boundaries to achieve the impossible. Giacomo’s engagement with guests and team members alike are unique and personal. The term “engagement” has somewhat staled, but here it means showing genuine interest in the success of the organisation and for each individual team member. Giacomo’s leadership style prides itself on the notion that, interested and engaged people do not multitask, fidget with their smartphones, or otherwise dilute their attention and participation during interactions and meetings. Giacomo actively listens, proactively comments on other contributions and offers constructive feedback or insights to other queries. Giacomo is solution-focused with those relying on him. Giacomo gracefully frames his contributions and feedback in a constructive and supportive manner, which typically has a positive effect on others. For Giacomo, leadership charisma does not mean being “larger than life,” a “dynamic speaker,” or having a strong “executive presence.” Rather, Giacomo fundamentally stands out in his ability to focus on others and not on himself. This “service to others” is at the core of his genuine charisma, it is inspirational in his messages and his ability to bring people together to realise a common goal and share in that success. Giacomo’s charisma coupled with substance and empathy makes him a very powerful asset to the organisation. He has over 26 years of experience. Inspired by his passion for wines and food from the start of his career, his priority has always been to ensure that his team and his customers are always satisfied.

Over the years Giacomo has increased profitability for the hotel and his latest achievement is the successful opening of the only resort located in The World Islands archipelago, Anantara World Islands Dubai Resort, on 18th December 202.

Panos Loupasis

Vice president development, middle east, eurasia and africa at wyndham hotels & resorts.

As the Vice President of Development, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts, Panos Loupasis has overseen a number of important developments in the region for the brand. In particular, Panos was at the forefront for the significant growth across the MEA market over 2021, including the signing of eight hotels with a total of 1,279 rooms as well as the opening of five hotels and 809 rooms.

As a key member of the Wyndham’s leadership team, Panos supports the brand’s focus on the recovery and growth in a new era of travel post pandemic. At the forefront of development for the hotel group, Panos has personally signed up to 60 opportunities over his time at Wyndham, with the latest including the largest Tryp hotel with 672 rooms when signed and Wyndham Dubai Marina at 497 rooms.

Professionally, Panos is passionate about advancing the GCC tourism sector and has contributed his expertise, as a member of the advisory board for the AHIC (Arabian Hotel Investment Conference) and the AHIF (African Hotel Investment Forum). By working with partners – from governments to airlines, tour operators to franchisees – Panos, alongside the Wyndham team, continue to rebuild confidence in tourism, as people begin to explore once again in this new era of travel.

Bani Haddad

Founder and managing director, aleph hospitality.

In 2015, Bani Haddad founded Aleph Hospitality, a leading independent hotel management company, working for hotel owners in the Middle East and Africa to maximise their assets. In contrast to traditional hotel management models in the region, Aleph Hospitality manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.

Introducing the 3rd party management model to the region was quite a pioneering move by Bani seven years ago and it remains his legacy to hospitality in this part of the world. In seven short years, Bani Haddad has taken the hotel management portfolio to 12 operating hotels, 947 keys, and 12 signed hotels in the pipeline, 2,000 keys, in the following countries: UAE, Lebanon , Kenya, Uganda, Ethiopia, Rwanda, Tanzania, the Democratic Republic of the Congo, Monrovia, Cameroon, and Ghana. In addition, Bani has established preferred partner status with leading hotel brands, including Marriott, Hilton, and Hyatt. Aleph Hospitality has earmarked a portfolio of 50 hotels in the Middle East and Africa by 2026. Bani’s hands-on and human leadership style has remained consistent, and Aleph’s company culture of empowerment has made it an attractive employer, with a hotel employee turnover below 5%.

Prior to founding Aleph, Bani successfully developed, launched and managed several major international hotel brands. As Regional Vice President Middle East & Africa for Wyndham Hotel Group, Bani grew the portfolio from six hotels to 49 operational hotels and 20+ under development, developed five new brands and expanded the company’s portfolio to the African continent. From fundraising and developing 40 Holiday Inn Express hotels in the GCC at Hospitality Management Services and setting up HMS as an independent hotel management company to pre- and post-opening operations at Starwood and Disneyland Resort Paris, Bani has first-hand experience in virtually every aspect of hotel management. Under Ban Haddad’s visionary guidance, Aleph Hospitality almost doubled its revenues over the past 12 months driven by the group’s portfolio expansion.

Fathi Khogaly

Area vice president & cluster general manager, grand hyatt dubai.

In January 2006, Fathi Khogaly became the Resident Manager at the Galleria complex at Hyatt Regency Dubai, where his main goal was to rejuvenate the residence and the shops at the Galleria. This was successfully done, where the outcomes were quite remarkable. These steppingstones simply laid the foundations, and later brought him to being appointed as the Hotel Manager in 2007 and 2009, and later General Manager in 2013 and 2016 of each property respectively.

By 2022, Fathi Khogaly added to Grand Hyatt Dubai’s extensive fleet of facilities. This included an Entertainment-plex, known as the Megaplex, which consists of Tiger Jax, a sports bar with an arcade and bowling alley; Primi by Panini, an extension to the hotel’s flagship delicatessen, Panini, and Roli Poli, a brand-new Kids Playground for all the little ones. Another key addition was orchestrating the opening of Grand Hyatt Dubai’s latest MICE venue – The Grand Hyatt Dubai Conference & Exhibition Centre. This blockbuster expansion project has added over 5000 sqm of state-of-the-art events space, and features a new exhibition hall, a pre-function area, a VIP majlis, and 2 levels of exclusive parking. Built in record time, Grand Hyatt Dubai’s Conference & Exhibition Centre was designed specifically to become one of the most renowned events, conference and exhibition venues within the destination.

Fathi Khogaly and Hyatt Hotels proved to be the complete match with their genuine common ideologies and beliefs, primarily being about care, which was also the epitome of Hyatt’s purpose– we care for people so they can be their best.

During his tenure, he continues to demonstrate in many ways how he cares for people, most notably how he cares for the associates that work with him.

Head of Emaar Hospitality, Emaar Hospitality

Mark Kirby began his journey with Emaar Hospitality Group in 2014 as Hotel Manager of the prestigious Armani Hotel Dubai and subsequently rose to the position of General Manager. Under his leadership, the hotel achieved widespread global awards including 27 service-related accolades in 2018. Moving forward with an appointment as Area General Manager, he managed the Group’s iconic flagship hotel, Address Downtown, as well as other Downtown Hotels in the Group’s portfolio, such as Address Fountain Views, Address Sky View, Palace Downtown and Vida Downtown Residences, before assuming his current role as the Head of Emaar Hospitality Group. While being a resilient force behind the success of Emaar Hospitality Group, he has been successfully expanding the group’s portfolio to key gateway cities and tourist markets internationally.

Mark pioneered the international expansion of Emaar Hospitality Group within the UAE including Address Beach Resort Fujairah and Vida Beach Resort Umm Al Quwain. He also led the successful debut of Vida Beach Resort Marassi Al-Bahrain, the first extension of Vida Hotels outside of the UAE and Address Istanbul, a hotel situated in the heart of the luxury Emaar Square on the Asian side of the city, Address Istanbul is a destination unto itself with unlimited possibilities. Mark’s involvement was instrumental in the signing of Diriyah Gate Development Authority to launch Address Hotels + Resorts within the Kingdom of Saudi Arabia, which has allowed Emaar Hospitality Group to make its mark as one of the leading developments in the region.

He leads his team with true passion to allow growth and evolution within the industry. Popular for his approachability and willingness to mentor staff at all levels with the little details as well as critical matters, he has mentored many protégés over the years, from junior levels to those in middle management positions.

Sandeep Walia

Chief operating officer, middle east, marriott international.

Sandeep Walia is the Chief Operating Officer for Marriott International in the Middle East. With over 25 years of international experience in the hotel industry, Sandeep is currently responsible for leading the operations of Marriott’s properties in the Middle East (including Egypt and Turkey) which features over 200 operational properties and more than 100 properties in its pipeline. The company has more than 40,000 employees across its portfolio.

Sandeep took on his role as Chief Operating Officer for the Middle East mid-2021. In the last 12 months, Marriott has grown its portfolio in the region with the addition of more than 25 properties. Highlights include: Introduction of Ritz-Carlton in Jordan with The Ritz-Carlton, Amman; debut of Le Meridien in Qatar with Le Royal Meridien Doha, Residence Inn in the UAE, MEA in Qatar with Marriott Executive Apartments City Center Doha; and openings of The St. Regis Dubai, The Palm and The St. Regis Downtown Dubai and W Dubai – Mina Seyahi in the UAE.

Sandeep is passionate about the opportunity to develop the future leaders of this region’s industry. The company is committed to investing in young local talent to ensure the success of the region’s travel and tourism sector is unwavering. One of the ways the company is empowering youth is by developing the next generation of hospitality professionals through its Tahseen program – a hospitality training program that was developed by Marriott to specifically focus on fast tracking local hospitality leaders.

Vice President F&B Strategy and Development Hilton EMEA

Emma Banks is responsible for F&B strategy and development across Europe, the Middle East and Africa, a remit which spans seventy countries and supports Hilton’s trading and future pipeline of hotels. Over the course of Emma’s career, she has seamlessly transitioned from independents to large global hospitality companies. She joined Hilton in 2019 with a mission to make the company the clear leader in F&B. In a short time she has made a major impact, bringing a wealth of exceptional F&B talent into the business to build a strategic commercial platform, while being actively involved in Hilton’s various ESG initiatives.

Emma Banks’ leadership style is underpinned by assertiveness and empathy – the sweet spot that will have a person not only marching up the figurative mountain, but most importantly with hundreds of people behind them.

Emma is renowned for being a dynamic changemaker who naturally gravitates towards challenging environments, preferring to view each hurdle as an opportunity. Her prerogative has always been to surround herself with top talent and let them shine. She sees her role very clearly: to have a clear plan, underpinned by a well thought out strategy then through creating a purpose-led culture of support, encouragement and recognition watch her team flourish and watch the results come in. Emma’s success has been determined by the standards she has set for herself, walking the walk as a role model in all facets of life. A dynamic changemaker, Emma has always blazed a trail for her people and the planet in equal measure – motivated by doing the right thing because it is the right thing to do.

CEO & Founder, Gates Hospitality

With over 30 years in the hospitality world across Australia, Asia, & the Middle East in various senior management roles, Naim Maadad has launched and operated some of the world’s best hotels, resorts, s& restaurants.

His philosophy and approach is to connect likeminded investors, operators and brands to define concepts, successful portfolios and continue on shaping the hospitality industry. He is instrumental in nurturing sound relationships with owners, securing the best possible locations, negotiating, and formalising contractual agreements, and appointing teams to reflect the ethos of the brands.

Today, Naim is the CEO and Founder of Gates Hospitality, owning a range of popular and award-winning homegrown brands in Dubai, London, and Oman.He has established the company from the ground up to the empire it represents today. These brands under the umbrella of Gates Hospitality include Michelin recognised and awarded folly, internationally acclaimed concept Reform Social & Grill, Dubai’s premier apres ski chalet; Publique, an authentic French Bistro; Bistro Des Arts, homegrown healthy concept Ultra Brasserie, Red Farm London and award-winning resort and spa Six Senses in Zighy Bay.

Leading a team of 700 colleagues across Gates Hospitality, he is considered one of the industry’s most respected spokespeople, nurturing the careers of many new faces of the future.

Founder & CEO, 7 Management

A visionary at heart, with a passion for creating new experiences and concepts, Rabih stepped out of the corporate world in 2015 to follow his long-standing aspirations to achieve great things in the F&B and entertainment industry. Equipped with an unwavering vision of growth and development, he established 7 Management with its inaugural launch of Seven Sisters; a luxurious oasis of music and cuisine within the heart of Beirut. Seven Sisters acted as a catalyst for the development of the food, beverage and entertainment brands that followed shortly afterwards in Beirut, Dubai, Doha, Riyadh and Erbil. Antika, Sayf, The Theater, February 30, B018.DXB, Café Beirut, Black Flamingo and Lucia’s are just a few of the stellar homegrown creations of 7 Management with plans to expand into North America and Europe.

Winner of several awards, Rabih was named Best Nightlife Entrepreneur of the Year 2022, as well as being included in the Middle East F&B Power 50 List. He was also featured on the Hotel & Catering News, as one of the Top 30 Hospitality Heavyweights in the Middle East, being one of the region’s Top CEOs. He is a member of the Young President’s Organization UAE (YPO) – UAE Chapter and board member of the Global Smile Foundation.

Managing Partner, ADDMIND Group

When it comes to nightlife, Elie Saba, Managing Partner at ADDMIND knows what the people want.

Elie’s experience from his early days within the company led him to manage the entire day life and nightlife portfolio of ADDMIND, including WHITE Dubai and Abu Dhabi, WHITE Beach at Atlantis The Palm, Pure WHITE in Dubai Harbour, La Mezcaleria in Downtown, JBR and Abu Dhabi, Babylon in DIFC, Ria at The Palm, Bazaar in Meydan and many more. Elie’s experience and understanding of all aspects of the operation coupled with his drive, dedication, and passion for the industry have led to the success of the group.

Elie, who has been with ADDMIND for over 15 years, has played a crucial role in the company’s growth and development. With his keen business sense and innovative ideas, he has been instrumental in driving the company’s growth and expansion. Elie’s contribution to business development within the group coupled with his impressive network of contacts has helped to increase the company’s revenue and solidify ADDMIND’s position as one of the top players in the industry.

As the Managing Partner at ADDMIND, he continues to drive the company forward to even greater success in the future. His dedication to excellence and commitment to making a positive impact have earned him the respect and admiration of his peers and colleagues.

Natasha Sideris

Restauranteur, founder & ceo, tashas group.

Natasha Sideris is the maverick of the dining scene in South Africa and the UAE. Beyond that, she is a restaurateur, passionate about creating a space that has beautiful food, stunning environments, and engaging service for every guest who walks through the door. Quality and perfection are at the heart of her brand and are the core pillars behind Natasha’s success as an entrepreneur and restaurateur.

Seventeen years after opening the first tashas café, Natasha has created several formidable brands, expanded internationally, published two best-selling cookbooks, and changed the lives of thousands of team members along the way. Under her astute and passionate leadership, the group is growing from strength to strength with multiple international award-winning restaurant concepts including tashas cafés, Flamingo Room by tashas, Avli by tashas, Galaxy Bar, and the soon to open Bungalo34.

Natasha’s vision of excellence, creativity and extreme attention to detail has won her public and professional recognition. With 16 restaurants in South Africa and 9 in the United Arab Emirates, Natasha Sideris is an undisputed leader in the F&B Industry. She has developed a household name that customers have come to know intimately, where friends and family gather regularly and where quality is constant.

Umut Özkanca

Vice chairman, doğuş hospitality & retail group.

As a second-generation restauranteur, Umut has the makings of a phenomenal restauranteur in his blood. Excelling from aculinary point-of-view from the tender age of 9 to becoming the Vice Chairman of d.ream Group (Doğuş Restaurant Entertainment and Management), the largest restaurant and retail group out of Turkey, Umut’s career trajectory is an achievement in itself.

His first restaurant at the age of 24 was awarded Best Restaurant in Turkey, and through hard work and determination, his ventures collated several global accolades. Of his most recent achievements, and one closest to his heart is launching his dream project, Rüya in London. For Umut, that journey was a start to making Rüya the intersection of culture, history, and rich Anatolian cuisine with polished modernity. A passionate and driven individual with an innate vision for the F&B scene on a global scale, Umut still has some tricks to spare to impress the audience of the region with his creative culinary concepts.

Co-founder and CEO, Lavoya Group

After more than two decades in the industry, restaurant pioneer Walid Hajj took on a new challenge and co-founded the new group Lavoya in 2021. His start has been something to behold.

In the past year alone, Walid has launched three hugely popular franchises: Joe & The Juice, Dave’s Hot Chicken and Barbar and has proved once more what a savvy operator he is, continuously seeking ways to innovate and cater to developing market demands.

Lavoya’s most recent launch, Joe & The Juice, has already cemented itself in the UAE dining scene, with the first two stores in Dubai rocketing to the top of the global locations, ahead of cities such as London, New York, and Paris.

Dave’s Hot Chicken, the LA-born street food sensation, backed by celebrities Drake and Samuel Jackson also broke a global sales record in the first week of operation in both Dubai and Qatar openings.

Barbar was already an icon in Lebanon when it launched in Dubai and Riyadh, with a 45-year history to draw upon. Now, the Hessa Street flagship store and the outlet in Riyadh’s Tahlia Street, rank as the top two in the Barbar’s franchise, while the recently opened Doha branch is also making waves with the World Cup visitors.

Before establishing Lavoya, Hajj founded Cravia, one of the GCC’s leading food and hospitality groups that brought world-class franchises to the Middle East, including Zaatar W Zeit, Seattle’s Best Coffee, Cinnabon, as well as Five Guys in Saudi Arabia. Thanks to his astute vision and leadership, Five Guys in Saudi Arabia currently outperforms all the brand’s global counterparts in sales and revenue.

Today, the company’s portfolio includes over 100 franchised restaurants across the Arab-speaking world, employing more than 3,000 individuals.

From brand negotiation to achieving operational excellence, Hajj strategically directed the growth story of Cravia, from inception to its circa US$200 million acquisition in 2016.

The restaurateur possesses an intrinsic sense of the ingredients for success. He is selective about the projects he takes on and adopts a full-throttle approach in everything he does, reflected through his brands’ consistent and exponential growth. He’s able to build a loyal customer base with incredible ease, stemming from his acute understanding of what works, with a competent skill set comprising wise location identification, savvy price strategising and creative team management.

In 2023, Hajj plans to continue growing Lavoya Group. In three months, the group has grown from one store to 12 restaurants across three brands and three markets. Lavoya will end the year with 14 locations and will double that by the end of 2023. The company aims to be a 100-store operation by the end of 2024.

Antonio Gonzalez co-founded Sunset Hospitality Group (SHG) in 2011 with a vision to create unique experiences around the world through a diverse mix of hospitality concepts such as SushiSamba and Aura. Since then, he has played an integral role in the creation – from inception to launch – of more than 40 venues across nine countries. SHG has a further 20 new openings in the pipeline for before the end of 2023, including in Doha, Riyadh, Manama, and Abu Dhabi.

A Spanish national, Antonio has more than two decades of industry experience. His relationship with the Gulf and wider region started in 2006 when he was appointed general manager for Middle East and Africa at a FMCG/healthcare multinational. By 2009, he had set up Kalys Management, a management investment firm focused on hospitality projects in the region; by 2011 it had grown and evolved into Sunset Hospitality Group.

Possessing extensive knowledge of global hospitality markets;particularly that of the United States, Europe, Middle East, and Africa – Antonio has spent the past 12 years successfully creating and expanding SHG’s impressive portfolio of brands.These include METT, Black Tap, and Azure. He oversees all company operations and resources and has launched an array of high-end, themed restaurants throughout the past decade.

Rattled but robust, Antonio successfully navigated SHG through the pandemic in 2020, emerging with renewed ambition. In 2021, the company set about launching 10 new brands in the UAE and for this year, it revealed plans for 20 local and international launches by end of 2023, expanding SHG’s existing portfolio to more than 60 venues, including expansion into Spain, Italy, Morocco among other new markets.

Antonio has played – and continues to play – a pivotal role in establishing SHG as a regional hospitality portfolio, making him an F$&B all-star.

Manhal Naser

Awj investments.

Arriving in Dubai in 1998, Manhal established his first office in Dubai specialising in retail, where he owned and operated many fashion outlets in key malls across the UAE. Three years later, he received a lucrative offer to sell the business which he accepted, and then moved into the FMCG industry. Manhal went on to become the senior business director head for the Middle East and North African region, where he led FMCG brands for prominent companies such as Reckkit Benkcizer, P&G, etc.

With a passion for food and an entrepreneurial mindset, Manhal exploded onto the F&B sector full of creative, innovative ideas and thus Awj Investments was born. Established in 2014, Awj Investments is a fast-growing Food & Beverage Holding Group headquartered in Dubai. Awj set out on its culinary journey with five unique concepts, all strategically located across popular tourist and dining destinations in Dubai. These home-grown concepts include Middle Eastern, Mediterranean, and international flavours.

Armed with years of experience and a track record of proven performance, Manhal Naser is responsible for providing the overall leadership and strategic management for the company. He is a recognised expert and leader in the F&B industry with well-rounded experience covering concept creation, brand DNA, supply chain, adaptation, strategic management, market entry,regional and global expansions, partnerships, system integration, and driving performance change.

Panchali Mahendra

President, atelier house hospitality.

Panchali Mahendra has a rich background in hospitality having graduatedfrom some of the best hospitality schools, such as, IHM Aurangabad, The Oberoi Center of Learning & Development and University of Huddersfield, UK (here she was a gold medalist in Hospitality). Mahendra is extremely passionate about the F&B industry, with almost two decades of experience in the field. Her expertise in concept developing, feasibility, food & beverage, business planning, operations management, and turnkey, has been a strong force behind over 60 successful restaurants all over the world.

Mahendra co-founded Atelier House Hospitality with Mr. Ahmass Fakahany, Owner and CEO of Altamarea Group in 2017. After 5 successful years, Atelier House Hospitality has established a firm foothold in the region as a high-quality boutique player in the market under Mahendra’s leadership. She has brought in brands from overseas, developed and conceptualised locally grown brands, and provided consulting and operational support for the local market. AHH now has a presence in UAE, KSA, and soon India. Plans are in force to broaden their reach and capability in the Middle East.

Brands owned, managed and/or conceptualised include Marea (Michelin selected), 11 Woodfire (1 Michelin Star), Morini, Mohalla, RSVP, Host, Asma, Tides Bar. 2023 is set to unveil more concepts withMantra, Inja and more in the pipeline.

David Lescarret

Managing director, infini concepts.

Being a visionary hospitality professional, David impressive career in the hospitality industry, but globally and regionally, that has brought Infini Concepts to where it is.

Infini Concepts was founded in 2015 with a core team of less than ten members and has managed to successfully make an impact in Dubai with now almost two hundred dedicated members that share a mutual vision.

The group have launched projects including Tabū Dubai, The Other Side, Miss Tess, Cé La Vi and their newest, Hayal Dubai. Each brand has distinctive characteristics – bold, charming, stylish, gracious, vibrant, all with David’s personal touches.

As Managing Director at Infini Concepts, David oversees 5 venues and leads all new projects.

He continues to be the Director of Growth & Development for Europe and MENA regions.

Apart from the above David is also involved in facilitating the introduction of few international brands into Dubai in 2023.

Co-founder & CEO, Solutions Leisure Group

The UAE’s most awarded F&B leader, Amazon best-selling Author and CEO & Founder of Solutions Leisure Group, Paul Evans, started Solutions Leisure Group in the early hours of the morning on the shores of Hurghada beach, Egypt, with his friend and business partner, Freek Teusink.

Today, he has led the group to own and operate almost 50 venues of multi-award-winning bars, entertainment outlets and restaurants, internationally. Paul’s perseverance towards his vision, loyalty to his goals and objectives, outstanding leadership, and dedication to creating moments people live for have significantly set him apart from the fierce competition he faces daily.

His unparalleled commitment, skill and clarity has enabled him to continue to create moments people live for, from day to night. Operating a dynamic portfolio of 16 unique and diverse concepts, with several exciting additions in the pipeline.

CEO, Five Hospitality

As CEO, Aloki is a leading tour de force at FIVE Hospitality. His ethos at FIVE Hotels and Resorts reflects an ecosystem with high-quality property hardware and cutting-edge experiential software, which allows the brand to drive high performance (for both customer satisfaction scores and revenue records) and has, therefore, consistently outperformed competitors.

He is the creative genius behind hugely successful homegrown concepts such as Dubai’s iconic rooftop destination, The Penthouse, FIVE’s signature Italian, Cinque, and MSG-free, gourmet Chinese, Maiden Shanghai at FIVE Palm Jumeirah along with immersive street-food dining experience, Soul St. and Jumeirah Village Circle’s first ever nightclub, The Mansion at FIVE Jumeirah Village. Aloki has been recognised as one of the Top 100 CEOs in the Middle East while his relentless efforts to integrate sustainability and technology into the business enabled FIVE to be recognised as one of the Most Innovative Companies of The Year in 2022.

Sreejith Purushan

Director of f&b, radisson blu hotel, dubai deira creek.

Sreejith Purushan has over 18 years of experience in the hospitality industry. Beginning his hospitality career in 2005, Sreejith started out as a guest service agent in Starwood Hotels and worked various Food & Beverage positions in 5* Hotels & Resorts in Starwood, Taj, & Rotana around Middle East and India until 2011.

Sreejith has been with the Radisson Hotel Group for over 11 years and in 2017 became the F&B Manager at Radisson Blu Hotel, Dubai Deira Creek, the first 5* hotel in Dubai. The hotel includes 15 food & B=beverage outlets and banqueting facilities which includes 2 ballrooms, 18 meeting rooms and an external catering operation that serves up to 4000 people.

Most recently, Sreejith was promoted to Director of Food and Beverage at Radisson Blu Dubai Deira Creek in 2019, taking over meeting & events sales and the hygiene & stewarding departments in addition to his food and beverage responsibilities. He is in charge of the financial performance and operations of the food and beverage for 15 outlets, 2 ballrooms, 18 meetings rooms and the external catering of 6 units.

Sreejith has been driving new revenue streams such as tour operators, government loyalty programs, partners and deliveries for the outlets as well as spearheading the re-launch of the multi-award-winning restaurant, Fish Market.

He pro-actively managed 2021 Ramadan with flexible pricing strategy resulting to a 36% increase in revenues YoY. In addition, Festive Season and New Year Gala dinner resulted in a 14.68% increase in revenue & 8.74% increase in Covers vs YoY.

Sreejith was able to secure an exclusive catering contract with Expo 2020. Due to high demand for catering services at EXPO, the team was able to establish a permanent team on site.

He was also able to lead responsible business initiatives as part of Radisson Hotel Group’s commitment to net zero by 2050. And worked on the vertical farm project with GreeenTech Vertical Farm, who now produces the greens that supply the Hotel’s Fish Market restaurant.

Rizwan Kassim

Owner, rikas hospitality group.

Rizwan Kassim has launched some of the city’s most popular brands, such as, La Cantine du Faubourg, Ninive, Mimi Kakushi and Twigg yby La Cantine.

Fast-forward another three years, and in 2020 the group launched Lana Lusa, a Portuguese restaurant and cafe at Wasl 51. Now, as homegrown concepts are being recognised more readily in Dubai, Rizwan is even more determined to expand Rikas Group in the UAE and abroad.

Mansour Memarian

Hotel manager, palazzo versace dubai.

Mansour Memarian, an Iranian chef with German origins who has 25 years industry experience, has had stints at some of the world’s best restaurants. He has held executive positions at many luxury brands including the Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, as well as the award-winning Chedi Andermatt in Switzerland. Before this, he was the Chef de Cuisine at the Burj Al Arab’s signature restaurant, Al Mahara.

Chef Mansour Memarian has brought extensive experience and a wealth of talent to Palazzo Versace Dubai, where he oversees the five-star hotel’s culinary and F&B operations including its six restaurants and two bars, as well as their catering services. In his role as Hotel Manager, Memarian heads all the operations, leading the culinary team in enhancing Palazzo Versace Dubai’s reputation for world-class, curated dining.

Andrew Clark

Director of food and beverage, sofitel dubai the palm.

Andrew is a seasoned F&B Director, bringing over 20 years of hospitality experience to the table. He spent years working his way across Europe, Asia, and the Middle East plus a few years on cruise ships to get to where he is today. Andrew leads with a passion for food & beverage and people. With a background in Psychology, combined with the years of experience in the Food & Beverage industry, Andrew is well placed to be running a large-scale, high-end food & beverage operation. In his time in the Middle East, Andrew has a proven track record with a ranger of 5 Star Hotels, from Corporate City Hotels, boutique hotels and now a luxury beach resort.

Andrews’ key philosophy is to ensure high quality produce combined with warm and welcoming service. Passing this simple message to the team has been a key driver of his success.

Spencer Ayers

Managing director, jumeirah restaurants.

Spencer leads Jumeirah Restaurants, a Dubai-based full-service hospitality provider, with an iconic portfolio of acclaimed homegrown brands, ranging from premium-casual to quick-service restaurants, casual dining venues and food trucks.

Spencer Ayers drove the seamless integration of Meraas into Sarood Hospitality and then again into Jumeirah Restaurants, the dedicated F&B brand established to absorb the companies and consolidate Dubai Holding’s array of culinary offerings under a single banner. Spencer also created the framework for Jumeirah Group’s dining strategy globally including the inception of a dedicated F&B Committee which he chairs.

Mehdi Debbiche

F&b manager, anantara al jabal al akhdar resort.

Since the pre-opening of Anantara Al Jabal Al Akhdar Resort, Mehdi has been instrumental in the resort’s F&B operations. He introduced new food and beverage concepts such as the In-Villa Cinema, Breakfast By design to create unique experiences for the guests as well as generated more F&B revenue.

“Mehdi is known for his flexibility and admitted level of innovations and creativity, making him one of the superstars at our mountain resort. Mehdi is always looking for ways to create the most memorable dining experiences for all guests as well as ensuring a great work environment for his dedicated team.” Commented Maren Kuehl, General Manager, Anantara Al Jabal Al Akhdar Resort.

Guillaume Ferraz

Managing director of day life, sunset hospitality group.

Guillaume Ferraz is the Managing Director for the Sunset Hospitality Group Day Life division, where he oversees all the group’s beachfront and pool experiences. He brings 20 years of experience to the role, spanning beach club and restaurant operations, overall team management and leadership, as well as strategic and commercial execution.

Guillaume’s wealth of experience has made him a well-rounded leader, where his passion brings pioneering ideas that drive long-term brand building and commercial success. His operational, leadership and commercial skills have led him to become a specialist in day life hospitality venues.

Andrea Zampolini

Managing director, roberto’s.

Andrea works tirelessly to ensure Roberto’s stays relevant through the years. Being a renowned DIFC institution for the past 10 years, the Italian venue has made its mark as an icon with its heritage and presence in the market as an original trendsetter. A true leader in fine dining, Roberto’s started its brand expansion plan in the GCC region with Andrea at the helm.

Clear and unique leadership skills make his management style inspirational, and since joining Roberto’s DIFC, Andrea has been able to make a great positive impact on the business. His focus is on the people, where guest satisfaction is at an all-time high and a staggering improvement in his team’s performance.

Yannis Stanisiere

Coo, coya restaurants.

Chief Operating Officer of COYA Restaurant & Pisco Bar, Yannis Stanisiere, is the guiding light of the COYA brand. He is responsible for enhancing COYA’s already exceptional service and special events across all nine of its global branches, and he is the key driver behind the luxury lifestyle brand’s expansion.

With over 28 years of experience, Yannis brings a wealth of knowledge and expertise with him. Joining COYA in 2021, he formulated an impressive strategy to unify and expand the brand and ensure its bright future.

Moving forward, the highly ambitious Yannis is excited to open another venue in Oman, Barcelona, Marbella and Istanbul. Through extensive market research, he is keen to introduce as many key countries and cities to the magic of COYA as possible.

Nicolas Budzynski

Chief executive officer, lpm restaurant & bar.

French-born Nicolas Budzynski describes himself as “a dynamic and self-driven restaurant professional with a passion for delivering unique experiences to my guests.” As a goal-oriented individual, he handles challenges with finesse with a forte in project and change management as alongside creating new concepts.

Since joining LPM Restaurant & Bar as Global Operations Director in 2019, Nicolas has achieved significant milestones with a humble approach. One of these was putting LPM Restaurant & Bar Middle East on the map and being officially recognised in the World’s 50 Best Restaurants Middle East and Africa debut list in 2022, ranking Dubai and Riyadh in 8th and 42nd place respectively.

Stephanie Reichenbach

Founder, nara.

Stephanie Reichenbach is a celebrated entrepreneur and founder of Nara Desert Escape, Nara Desert Oasis, Nara in the City, Sonara Camp, Sonara Camp Al Wadi, The Nest by Sonara, Nara Nomad Secret City Tours, Nara on the Sea and Hike of Happiness. The mother of four children previously worked as Head Private Banker East Africa for Citibank and Barclays for 18 years.

She founded Nara Desert Escape in 2018 with a lounge and a table in the middle of the desert with the aim to create a bespoke, eco-friendly, and sustainable a la carte desert camp experience. Rapidly, Nara grew to become the most unique desert escape in Dubai. It has been recognised by high luxury brands as their preferred venue to host the most celebrated events in the UAE.

Chris Wright

Ceo, the wright group.

Chris Wright is a Dubai-based entrepreneur specialising in the events and hospitality industries. A creative in every sense of the word, Chris Wright is the owner and CEO of The Wright Group, a creative consultancy and hospitality group founded in Dubai, UAE. His growing portfolio of businesses includes Secret Parties, Inside Lifestyle, SIN events, FamilyFest Brunches, Bash Events and Ladies Day Dubai.He also recently launched New York themed bar, in Bla Bla a healthy eating café and a gym.

Across his companies, Chris’ executes over 1600 seamless events annually from party brunches to ladies’ days to large scale festivals. Chris holds records for organising the most events in one city and is often referred to as the world’s biggest promoter by nightlife publications, and with 3 more new ventures in the pipeline, there is no sign of him slowing down.

Gabrielle F. Mather

Founder and ceo, restaurant secrets inc..

Gabrielle F. Mather has been a leading business incubator in the F&B world, helping new and seasoned entrepreneurs with 360 degrees turn-key consultancy and tailor-made services to open, operate and market their restaurants in UAE & GCC.

Moving into 2023, Gabrielle has plans to launch the region’s first F&B focused design studio that works on design with production layout expertise, functionality, operational work-flow and budgets.

Varun Khemaney

Co-founder and managing partner, vkd hospitality.

Always looking for value in locations, concepts, and cuisines, Khemaney was a co-owner of Tribeca Canvas NYC, where he worked alongside Iron Chef Masaharu Morimoto to create a specialised restaurant focused on Japanese comfort food. This project fuelled him to turn his entrepreneurial attention to something closer to home, co-founding VKD alongside business partner and best friend Khalil Dahmash in 2016.

Varun and his team have been able to keep Miss Lily’s ontop of its game for the past 6 yearsOne of Varun’s greatest achievements in his career is the creation of his homegrown concept Honeycomb Hifi. Alongside his partners, Serge Becker and Khalil Dahmash, he was able to disrupt the F&B scene once again by introducing the region’s first listening bar.

Hadil Al Khatib

Founder, the broth lab.

The Broth Lab is a healthy homegrown F&B concept under the mother company, The Roost Rotisserie. Founder Hadil, is a certified holistic nutrition and a Gut Health specialist who is passionate about supporting and catering to busy mothers and fitness fanatics. Her passion is directed tp those that have no time to make bone broth from scratch and to provide them with easier and healthier cooking solutions.

In less than a year, The Broth Lab has successfully catered to different segments of customers through its efficient automated B2C business and marketing model. It’s B2B strategy as since the brand hit the shelves of all major hypermarkets and e-platforms around the UAE like Carrefour, Choithrams, Biobox, ripe organic, QualityFood, FarmBox and soon at Kibsons.

Hadil Al Khatib has managed to create a beautiful community offering help to women in the industry and support by collaborating instead of competing.

Founder, SLAW

Founder Ali Yazdi launched homegrown indie burger joint SLAW in Jumeirah 1just over 18 months ago in March 2021. Beginning with only seven staff members, the brand has grown to a team of 45 people who stand behind SLAW’s mission to deliver only the best to its customers.

In just under 2 years since its first opening, SLAW has recently expanded to Hessa Street, Barsha 1 and Last Exit, Al Khawaneej. Ali has established a whole new brand that endeavours to become one of the best burger joints amidst well-established names.

Founder, Roobaru

As the founder of homegrown Indian restaurant Roobaru, Hersh Suri always had the dream of starting his own restaurant. Now, at the age of 26, Hersh can proudly say that he has become that successful young businessman he once dreamt of. Since his inception into the world of F&B a short 3 years ago, Roobaru is his most successful achievement to date.

• Things to do
• Dubai Attractions
• Luxury Desert Safari
• Heritage Desert Safari
• Nature Desert Safari
• Best Desert Safaris
• Evening Desert Safari
• Morning Desert Safari
• Adventure Desert Safari
• Overnight Desert Safari
• Desert Conservation Reserve
• Dubai Desert Safari Reviews
• Plan Your Visit
• Things To Do
• Quad Biking
• Camel Riding
• Sandboarding
• Dune Bashing
• Burj Khalifa Tickets
• IMG Worlds of Adventure Tickets
• Museum of the Future Tickets
• Dubai Aquarium Tickets
• Dubai Frame Tickets
• Aquaventure Tickets
• Ski Dubai Tickets
• Wild Wadi Tickets
• Green Planet Dubai Tickets
• Dubai Dolphinarium Tickets
• The View at The Palm Tickets
• AYA Universe Tickets
• Xline Dubai Marina Zipline Tickets
• Dubai Dhow Cruises
• Dubai Miracle Garden
• Inside Burj Al Arab Tour
• Jebel Jais Zipline Tickets
• Hop-On Hop-Off Tours

Book Dubai Desert Nature Safari Tickets & Tours

Ultra Luxury Desert Safari, Wildlife Tour & Fine Dining

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
• Hassle-free transfers, a 60-min nature safari with a conservation guide, a 6-course dinner, camel rides & live shows - get all of this in one lavish oasis desert safari experience with this ticket!
• Travel the desert in a premium vehicle on a 60-min nature safari with an expert conservation guide and spot desert animals like gazelles and Arabian oryx.
• Visit a beautiful remote lake where you'll find some rare birds and go to a Ghaf tree forest for some beautiful photographs.
• Watch a spectacular falconry performance at an exclusive venue.
• Catch a colorful sunset as you sip on sparkling juice and enjoy some canapes.
• Ride on a camel to a desert oasis where you'll spend the rest of your evening in your private cabana.
• Dig into your 6-course meal in the cabana, surrounded by rolling dunes and a peaceful desert.
• Watch breathtaking live entertainment shows before you are dropped off at your place of accommodation.
• Pick-up and drop-off in a shared AC 4x4 vehicle
• 60-min nature safari in a premium Range Rover
• Professional driver who is also a conservation guide
• Ghutra or Sheila (headscarf)
• Visit to a bird sanctuary in a remote lake
• Camel rides
• 6-course dinner (menu here )
• Acrobatic performance
• Dune bashing
• Optional photos
• 2:30pm: Pick-up
• 4pm: 60-min Nature Safari
• 5pm: Visit to desert lake and bird sanctuary
• 6pm: Falconry performance
• 6:30pm: First meal course with sunset canapés
• 7pm: Camel ride to an oasis with your private cabana
• 7:30pm: 5-course dinner along with live entertainment
• 9:30pm: Drop-off

Note: The timings mentioned depend on various factors and may differ slightly on the day of your safari.

• Arabic jackets (Besht) are available for guests in the camp on request should the temperature drop.
• Vegetarian, vegan, kosher-style, and/or gluten-free dietary requirements can be accommodated if informed during booking.
• The nature drive is not suitable for guests who are more than 3 months pregnant.

Top things to do in Dubai

Your guide to Nature desert safari in Dubai

This desert safari isn't about adrenaline. It's about quiet moments. Explore untouched dunes with expert guides, spot desert wildlife like gazelles and oryx. Discover hidden lakes and ancient trees, witness the grace of falcons in flight. End the day with a camel ride to your private oasis, a feast under the stars, and captivating entertainment. This is nature's desert, waiting to be savored. Join us, and let the silence speak.

Why go on a Nature desert safari in Dubai?

If you are looking for a true taste of adventure on your visit to Dubai, go beyond the city's glitz. Immerse yourself in the wondrous expanse of the golden Arabian Desert. The Nature Desert Safari should top your bucket list on your trip to this Emirati city. Read on to discover why.

Dusky desert and stars

Sunsets create stunning vistas in the desert. Walk to the sunset point and as the sun sets, see the sand transform into a mesmerizing golden hue. Beyond the golden sands, the desert's beauty extends to its serene silence. As the evening draws in, the desert becomes even more enchanting under the blanket of a star-studded sky.

Bedouin camps

A typical Dubai desert safari often involves a visit to a traditional Bedouin tent, offering a window into the rich cultural history of the local tribes. Get an insight into their way of life, customs, traditions, and daily activities. Get your hands painted with henna, watch falconry displays, and try on traditional attire. As night falls, soulful music breaks the silence of the desert with performances such as belly dance, Tanoura, and fire shows.

Meals fit for a King

Savor authentic Arabic cuisine! After all the activities, you are bound to be hungry. All Nature desert safaris include a 6-course dinner, so you can enjoy a delectable spread for dinner. The meals have both veg and non-veg dishes, local sweets, and more. 

Endless photo opportunities

The Nature desert safari presents unending Insta-worthy photo opportunities that will become cherished souvenirs of your journey. Capture a frame-worthy shot against the setting sun or in the bird sanctuary. Pose as you ride the camel, or with a falcon on your shoulder, photo opportunities are endless on this desert safari. 

Things to know before booking your nature desert safari tickets

Group Fun: The nature desert safari in Dubai is ideal for those seeking a group adventure with friends or family, offering shared moments of excitement and discovery. Enjoy the safari experience together, spotting wildlife, exploring scenic locations, and sharing the enchantment of live shows and camel rides.

Timings: The nature desert safari spans a comfortable 7 hours, ensuring a well-paced and immersive experience without feeling rushed. From the 60-minute nature safari to the live entertainment and dinner, the itinerary is crafted to make the most of your time in the serene desert setting.

Activity Highlights:

• Engage in a captivating 60-minute nature safari led by a knowledgeable conservation guide, spotting desert animals like gazelles and Arabian oryx.
• Explore a remote lake teeming with rare birds and capture stunning photographs amidst a Ghaf tree forest.
• Witness a spectacular falconry performance in an exclusive venue and savor a colorful sunset with sparkling juice and canapes.
• Experience camel rides to a desert oasis, where a private cabana awaits for a tranquil evening surrounded by rolling dunes.
• Conclude the night with breathtaking live entertainment shows before a comfortable drop-off at your place of accommodation.

Dining Delights: The ticket includes a lavish 6-course dinner served in the private cabana, offering a delightful dining experience amidst the serene desert surroundings. Sip on sparkling juice, enjoy canapes during the sunset, and relish the diverse culinary offerings that complement the nature desert safari.

Where to book my Dubai desert safari: online vs on-site booking

Choosing your Dubai desert safari shouldn't be a desert odyssey itself. While on-site booking through your hotel or a local operator might seem familiar, booking online unlocks a world of benefits and convenience you won't want to miss.

Here's why online booking with us is the smarter choice:

• Variety Beyond Compare: Skip the limited options offered by local operators. Our online platform brims with diverse safaris across budgets and interests, ensuring you find the perfect fit for your adventure dreams.
• Trusted Expertise: With over 15 million happy guests worldwide, our reputation speaks for itself. Browse our glowing reviews and 24/7 customer support, and rest assured you're in good hands. Avoid the unknowns of unfamiliar local operators!
• Convenience at Your Fingertips: Ditch the long lines and confusing brochures. Our online platform lets you compare safaris, choose your favorites, and secure your spot in under 5 minutes. Save valuable time and ensure your desert adventure isn't left to chance.
• Exclusive Savings and Rewards: Why pay local prices when you can score exclusive discounts and cashback offers online? Book the same AED 200 safari for 20% less with us, plus enjoy additional cashback! Make your desert experience more affordable and rewarding.

Dubai nature desert safari activities

Trade desert thrills for hidden oases, wildlife encounters, and starlit feasts. This safari whispers the secrets of nature's untouched beauty.

Wildlife spotting

Follow expert guides through untouched dunes, where elusive gazelles and majestic oryx roam free. Witness the desert's vibrant heartbeat.

Plan your Dubai nature desert safari experience

• Just a 40-minute escape from Dubai's city center, find untouched landscapes and serene wildlife within the protected reserve.
• Spot graceful gazelles, majestic Arabian oryx, and diverse desert creatures in their natural habitat.
• Unveil ancient Ghaf trees, glimmering desert lakes, and breathtaking vistas, secrets waiting to be discovered.
• Immerse yourself in the vibrant pulse of the desert, from starlit skies to captivating landscapes. Find on map.

If you’re wondering how to plan your commute to and from the different desert safari locations, we offer round-trip return transfers on all our desert safaris in Dubai. You’ll travel in an air-conditioned 4x4 air-Range Rover with a local driver. Here’s how it works:

• Direct pick up: We’ll pick you up directly from your hotel in Dubai at a previously agreed-upon time. The driver will drop you back to your hotel after the safari.
• Meeting point : Alternatively, we’ll pick you up from one of many common pick-up points in the city. Choose a convenient location near you. You’ll be picked up at a previously agreed-upon time and dropped back to the meeting point after the experience.

Eat light before your nature desert safari. All packages include a hearty meal.

• Wear loose, comfortable clothes , layer it up with a light jacket. 
• Sneakers, boots, or any closed-toe shoes are recommended to prevent sand from entering during sandboarding and quad-biking.

• Go beyond the vehicle: Step off the beaten path (literally!) and explore hidden gems like desert lakes and Ghaf tree forests. Some safaris offer short nature walks for a deeper connection to the landscape.
• Embrace the unexpected: The desert is full of surprises! Be open to encountering unique creatures, witnessing natural phenomena, and experiencing the magic that unfolds when you surrender to the rhythm of the wilderness.
• Ask away: Your guide is a desert encyclopedia! Don't hesitate to ask questions about the flora, fauna, and fascinating Bedouin traditions.
• Leave no trace: Respect the delicate desert ecosystem. Bring reusable water bottles, avoid littering, and stick to designated paths.
• Safety precautions: It's advisable for pregnant women, individuals with recent surgeries, or those with specific health concerns to consult with a healthcare professional before participating.

Frequently asked questions on nature desert safaris in Dubai

Dubai Nature Desert Safari is a premium safari experience where you can trade the adrenaline for some peace. It's about quiet moments. You can explore the natural reserve with expert guides, spot desert wildlife like gazelles and oryx, and discover hidden lakes and ancient trees.

our nature desert safari will likely include scenic drives spotting desert wildlife, exploring hidden gems like lakes and Ghaf forests, enjoying meals and refreshments, plus expert guiding and reserve entry. All nature desert safari experience come with a 6-course meal.

The best place to buy nature desert safari ticket is online. You can find some of the best deals and discounts, make advanced bookings, and cancel if you’ve changed your mind. 

Children between 5 and 11 years get a special price for nature desert safari in Dubai.

Your Evening Desert Safari tickets come with free cancellation 24 hours before the tour begins.

Yes, transfers are included with every experience. You'll be picked up from your hotel in an air-conditioned vehicle and dropped back to the same location after the Desert Safari.

Wear comfortable clothes to enjoy the various desert rides. But remember to carry an extra jacket or scarf to tackle the chilly desert nights.

Adventure Desert Safaris

Plan your experience

Best deset safaris in Dubai

Unforgettable Dubai Desert Conservation Reserve Experiences

One thing that will quickly become apparent if you are planning a day tour or even an overnight experience out into the UAE desert is not all Dubai desert tours are alike!

Whilst the scene of 4×4 crashing their way through the dunes in Dubai might be a familiar one, understandably, for many, this is not their idea of fun, nor the most environmentally-friendly approach to seeing and experiencing the Dubai desert.

Understanding that this rich desert eco system needs to be protected, the Dubai Desert Conservation Reserve was established in 2003. Covering an area of 225 square kilometres (nearly 5% of the Dubai Emirate), the area was designated as the country’s first National Park.

Authorised Tour Operators in Dubai Desert Conservation Reserve

Dubai desert conservation reserve visitor centre, hot air ballooning in ddcr, safari in dubai desert conservation reserve, overnight accommodation in ddcr.

This page contains some affiliate links to our preferred suppliers. If you make a qualifying booking using these links we may earn a commission

The Dubai Desert Conservation Reserve is the premier destination for authentic nature-based experiences in the Dubai Emirate.

In order to control the fragile desert ecosystem while still allowing visitors to connect with nature, only a very limited number of tour operators and hospitality companies are permitted within the reserve’s boundaries, and they must operate according to strict guidelines.

You cannot enter the reserve unless you are part of an organised tour group. The currently authorised operators are:

If you are interested in free camping spots in Dubai, outside of the DDCR, check out this camping article .

It can certainly be confusing establishing which company to use when you see an endless list of Dubai desert tours advertised, so we have helped you here by picking out the tours on popular booking platforms Get Your Guide and Viator that are, in fact, based in the Dubai Desert Conservation Reserve rather than other parts of the Dubai desert.

We have not personally tested every one of these operators, so we’d be happy to hear any feedback in the comments – good or bad – you have about each of these mentioned; we can update our listing accordingly to be of most help to future visitors to Dubai.

A relatively new addition to DDCR is the Visitor Centre. Accessible by standard 2WD vehicles at the entrance to the park, you can find it here:

The DDCR Visitor Centre welcomes you to learn more about the indigenous fauna and flora of the Reserve and how they are working to protect the fragile ecosystem of the UAE’s first National Park.

You are guided through interactive displays and audio presentations. Children will enjoy the interactive Arabian Hare guiding their journey, and there’s plentiful information on the native species, from mammals and reptiles to insects and birds that frequent the reserve.

Finish your journey with views of the reserve from the rooftop deck and refreshments from the on-site Costa coffee shop.

The walk-in entry feee for the Dubai Desert Conservation Reserve Visitor Centre is:

• AED 35 adults
• AED 25 kids (5 to 18 years)
• Discounts are available for Emirates Pass holders and Emirates Platinum Cardholders
• Open daily 10:00 am to 6:00 pm

Note that hot air balloon experiences may mention that you visit the Dubai Desert Conservation Reserve. They may fly over the air space of the DDCR, but in order to protect the fragile ecosystem, they cannot actually take off and land in the protected reserve.

You will find they are most likely using neighbouring farms as the launch point. Here are some bookable online experiences with views over DDCR:

• Balloon flight with breakfast and falconry – (approx 4 hours) City pickups start from 4:30 AM in the hope of getting you up in the air for sunrise and a one-hour journey, including a falconry show from the balloon. After your balloon adventure, enjoy a cold-cuts gourmet breakfast before city return transfers . (Recommend over 5’s)
• Balloon flight only with pick ups – (approx 3-4-hours) starting around 4:30 am for your hotel pick up, its a 45-minute drive out to the launch sites and you’ll get 40-70 minutes in the air, weather dependent.
• You are looking at a cost of approximately AED 1100 for kids and AED 1350 for adults, on a shared basis. If you want complete privacy and seclusion, their packages go all the way to AED 12,950.

When you look for ballooning experiences in Dubai online, most are subsidiary tour companies making the booking and transfers on behalf of the actual balloon company – eg Nice Dubai Tours or Best Dubai Trip (Via Viator)

Hot Air Ballooning in the Dubai desert takes place from mid-September through until the end of May each year. You will not be able to go hot air ballooning in Dubai over the peak of summer .

Do check out some of the other tour providers below that can combine your hot air balloon experience with other overnight and breakfast experiences.

The licensed operators for daytime and nighttime safaris in the Dubai Desert Conservation Reserve include Arabian Adventures, Platinum Heritage, Travco and 57 Safari.

Please note that these are NOT your typical dune-bashing desert safari experiences ending in bedouin camp dinner. These are much more sedate affairs with an eco-tourism focus.

Platinum Heritage Safari

The leader in Dubai luxury desert experiences, there’s a high likelihood if the tour is advertised as Dubai Desert Conservation Reserve, it is run by Platinum Heritage.

They offer a huge range of desert experiences from morning to evening, as well as camel treks and overnight camping options. Some favourites for day camps that we would highlight include:

• 5-hour morning tour with breakfast (from 7:30 AM) – You will be picked up from your hotel in town and enjoy breakfast at Al Maha as well as an open-top vintage Land Rover nature tour.
• Winter 2023-34 they are advertising a unique Royal Platinum desert dining experience with Michelin Star Chef Claudio Filippone, involving a six-course fine dining menu.

Arabian Adventures

Owned by Emirates, Arabian Adventures is one of the premier desert experience providers in Dubai. Some of their advertised desert adventures DO involve traditional dune bashing, whereas other VIP experiences and camel riding experiences are focused on the DDCR.

Please contact Arabian Adventures directly to find out which of their programs are based in DDCR and would suit your needs best.

Several overnight camp providers include a sedate, wildlife focused safari as part of their package – more on these below!

If you’re looking for a completely immersive overnight experience in the desert, these are the main providers licenced to operate within DDCR.

Al Maha A Luxury Collection Desert Resort & Spa

The most incredible Dubai desert views can be enjoyed from the tranquillity of your own private tent and infinity pool. This is not just any ordinary glamping ; this is 5* and more.

Guests can enjoy the privacy of their own room; with only 42 luxury suites on the site, they are well spread out, and your privacy is assured.

Guests can also join in with communal dining at the resort restaurant, indulge in the spa or take a look at the extensive recreation program, which includes nature walks, camel treks, desert safari, horse riding, wildlife drives, archery and falconry displays.

Note that this property is restricted to guests aged ten and over – even more of an excuse for an exclusive romantic retreat in the desert!

• Check prices for Al Maha Desert Resort and Spa on booking.com or see offers direct on their website

Sonara Camp

Sonara Camp, run by Nara, offers evening desert safaris, dinner, and luxury overnight camps. The meeting point for that self-driving is at the DDCR Visitor Centre, or most visitors will use their door-to-door pickup service from the city.

The dinner experience runs from 5:30 pm to 9:30 pm and includes a sedate desert drive, an interactive hawk show, camel rides, soft archery, live entertainment and a fire show. Kids can also enjoy a movie under the stars.

Those staying overnight will return to The Nest , which has unique luxury glamping tents nestled into the dunes. Each can fit up to a maximum of 4 guests and is fitted with eco-friendly ensuites. Overnight experiences start from AED 2650 per Nest.

They also have adaptions of their program for sunset only and dinner only – enquiries should be made directly with Nara (they’re not to be found on your normal online booking platforms so may have escaped your attention!)

Sand Sherpa – Sherpa Camp

Camps at Sherpa run from September through May and involve a private location set up with all your camping equipment provided for each family or small group (don’t worry, you won’t be sharing with strangers!)

They are ideal for those who infrequently camp in Dubai or are only passing through the city as you don’t need to purchase will the expensive camping gear yourselves – pretty much everything is provided for you, so all you need to do is enjoy your night under the stars.

Your fully equipped camping trailer includes your firewood, cooler, along with comfortable shower and bathroom facilities you can use.

View this post on Instagram A post shared by Sand Sherpa (@sandsherpa)

After dark, bush meals are prepared while bedding is made ready, and a ranger takes you on a night tour to spot animal tracks. Enjoy your cosy night’s sleep before enjoying breakfast and a chance to meet the birds of prey.

They also offer desert safaris, focused on the indigenous wildlife and an opportunity to meet around the campfire, before you’re comfortable return to the city overnight.

• Learn more about the Sand Sherpa overnight offering here.

A relative newcomer, your overnight experience with 57 Safari includes city pick-ups, followed by a vintage Land Rover nature trail experience. At your camp, enjoy a falcon show, camel rides, sisha lounge, 4 course dinner and evening entertainment.

Your overnight stay is in a luxury tent, followed by optional morning balloon rides, or go straight for the continental breakfast.

• To book, make enquiries direct with 57 Safari

View this post on Instagram A post shared by 57 Safari Dubai (@57safaridubai)

Platinum Heritage

We will mention Platinum Heritage here as well, but do note that their over overnight camp experience takes place from a neighbouring property, you’re not actually sleeping in the DDCR protected area.

You can expect an evening desert wildlife tour followed by dinner and entertainment. When the evening-only guests leave, you will head to your accommodation in traditional-style Bedouin-style stone huts (all bedding provided and wash facilities, no showers), followed by breakfast in the morning and return to Dubai.

• Check pricing on Get Your Guide for the Platinum Heritage overnight Desert Safari here (also offered here on Viator )
• Check pricing on Viator for Platinum Heritage overnight + Morning Balloon experience

If you still can’t resist the pull to try some dune bashing and desert sports such as dune buggies , quad bikes and sand boarding, there are plentiful areas of the vast Dubai desert that have been set aside for this purpose.

You can read our full guide to Dubai Desert Safari pricing and comparative guide over here to help you choose the type of desert experience that will best fit your interests.

We also have a handy guide here on how to dress on a desert safari in Dubai so you can pack all the essentials you’ll need to enjoy your adventure.

Before you go… More important things you should know when planning a trip to Dubai

• Pop into our essential planning information page, it includes everything you need to know about getting around Dubai , a handy guide on what to pack , and top tips for first-timers on the do’s and don’ts, laws, and customs to be aware of.
• Check out this incredible list of 150+ places you should visit when you’re in Dubai .
• Pick up a Dubai Pass from iVenture or a Go City Dubai Pass to save up to 50% on top Dubai attractions.
• Don’t forget to pack your travel insurance !!!
• Discover the best areas to stay in Dubai , or bag a bargain on your accommodation here:

Take me back to the Dubai attractions home page

Please note we are not a travel agency. This site is a travel blog to help newcomers to the UAE and transit passengers self plan their trip, we cannot book your flights, hotels, visas or connections for you. We may make a small commission if you click on any of our recommendation links . Dubai Travel Planner

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FACT Awards 2024

Fact Awards 2024

The Nest by Sonara Camp: Exclusive eco-friendly desert escape opens

The luxury camp includes stargazing, sandboarding, shows and more.

Forget about glamping, it’s all about nesting. The Nest by Sonara Camp is opening in September, and offers an exclusive, eco-friendly overnight experience in the desert.

Nara Desert Escapes is the award-winning team behind the luxury desert restaurant Sonara Camp. Architect Gianni Ranaulo has expertly designed the 14 desert rooms – better known as nests – which have undulating roofs that resemble sand dunes, and blend beautifully into the desert landscape. The team are experts at creating unique experiences, which let guests wake up amidst the peaceful dunes and admire the surrounding Dubai Conservation Reserve.

Each nest includes a bedroom area, ensuite bathroom and an outdoor majlis where you can watch the stunning sunsets and sunrises. Plus, each room comes with a complimentary mini-bar and mudeef (helper) on hand.

Guests can choose to dine on-site and enjoy chef Franck Sanna’s tapas menu or at the neighbouring Sonara Camp, which is a short sand shuttle away.

The Nest by Sonara Camp’s tapas restaurant includes wood-oven cooked pizzas with Spanish toppings, UAE shrimps à la plancha, Niçoise style stuffed vegetables, Wagyu beef sliders, lobster rolls, and Mediterranean bao. Plus, desserts include chocolate and pistachio pie, strawberries dressed with basil and Syrian olive oil, and apple crumble with red berries.

During the launch month, guests who book a stay at The Nest by Sonara Camp will receive a complimentary Sky Safari. You’ll have stars in your eyes, as the evening tour brings to life the splendour of the stars and constellations, and includes an on-site astronomer.

The From Sunset to Sunrise at The Nest starts from AED 2,680, and From Sunset at Sonara to Sunrise at The Next starts from AED 3,160. The first experience includes sandboarding, breakfast at sunrise, morning camel rides and a nature walk. The second experience includes a fire show, volleyball, archery, sandboarding, falcon show and camel ride.

Sign us up.

GO: Visit  www.nara.ae  for more information.

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Unique Desert Overnight ‘The Nest’ by Sonara Camp Dubai, UAE

Nara Desert Escapes, the award-winning team behind the world-famous Sonara Camp is this month launching its exclusive, unique and eco-friendly overnight experience; ‘The Nest’ by Sonara. First there was camping, then there was glamping and now ‘nesting’ offers a peaceful and innovative sleeping concept for unforgettable nights in the desert. Imagined and designed by architect Gianni Ranaulo the 14 Sonara desert nests blend organically into the Arabian desert, sitting peacefully amongst the dunes and echoing the majesty of the surrounding Dubai Conservation Reserve. During its launch month, guests who book in to stay at the desert nests will receive a complimentary ‘Sky Safari’, an evening tour of the stars and constellations guided by the expert on-site astronomer. 

What is in each Nest at Sonara

Each nest comes complete with a dreamy bedroom area, private en-suite bathrooms, outdoor majlis for enjoying the sumptuous sunset and your own dedicated Mudeef who will ensure the most memorable nesting experience.

Guests can check in with a welcome drink and nibbles before grazing through the curated tapas menu from Chef Franck Sanna and sipping from the complimentary mini-bar. Upon arrival, guests will be served Syrian Olives & pickles and Tapenade with a delicate pastry flute. The full tapas menu features an array of delicious dishes including wood-oven cooked pizzas with Spanish toppings; U.A.E shrimps à la plancha with garlic, parsley, rouille mousseline; Nicoise style stuffed vegetables; Wagyu beef sliders; Lobster rolls and spicy dressing; Mediterranean bao and paella-style black Spanish rice with roast vegetables.

For the sweetest ending, deserts include chocolate and pistachio pie; strawberries dressed with basil and Syrian Olive oil; and apple crumble with red berries. Guests also have the option to spend the evening at neighbouring Sonara Camp to enjoy sunset and dinner via the dedicated sand shuttle. The latest in a string of openings by Nara Founder Stephanie Reichenbach, The Nest by Sonara takes the evolution of camping to glamping to new heights with the nesting concept; respectfully authentic of the surroundings with the luxuries one would come to expect from the Nara brand.   

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A desert haven for nature, a living heritage for people

Our objective

DDCR was created to preserve the original landscapes and protect the indigenous flora and fauna of Dubai’s inland desert. Through careful and effective management, we aim to encourage the natural processes that lead to the rewilding of the desert habitat. Today, DDCR provides an authentic desert experience for people to enjoy the beauty of a natural environment and explore the living heritage of Dubai.

THE DUBAI DESERT CONSERVATION BOARD

In 2002, under the chairmanship of HH Sheikh Ahmed bin Saeed Al Maktoum, also the Chairman of Emirates, a management board composed of tourism, conservation specialists and government figures was chosen to oversee the establishment and operation of the DDCR.

After a major environmental audit of the surrounding areas and research on potential threat to endangered species, as wells as the long term quality of Dubai's tourism experience, the Dubai Conservation Reserve was established by special ruler's decree by His Highness Sheikh Maktoum bin Rashid Al Maktoum, Ruler of Dubai and Vice President of the UAE. The conservation team of the Al Maha Desert Resort & Spa, which already managed the 27km2 conservation reserve in the area, then officially took over the operations of the DDCR.

HH Sheikh Ahmed bin Saeed Al Maktoum

Chairman of Emirates and President of the Department of Civil Aviation

Mr. Ali Soori

Executive Vice President

We've set the following strategic management goals for a period of five years until 2024.

• A new rewilding paradigm for regional desert conservation that fosters thriving habitats and a diversity of indigenous species
• Achieve and maintain a balance between all species populations, particularly ungulates and the natural regenerative properties of the available vegetation.
• Ensure that all management interventions and practices are sustainable and geared towards natural habitat rehabilitation.
• Maintain the reserves position as an IUCN Green List protected area with effective management, good governance and planning that optimise conservation outcomes.
• Maintain the DDCR's position as a regional leader in biodiversity conservation and building resilience to climate change in arid land ecosystems.
• Become the premier destination for authentic nature-based experiences in the UAE.

Reserve history

MOU signed with Loughborough University, UK, to work in conjunction with Zayed University on Drone studies within the DDCR and machine learning on the images collected.

Director of Kew Foundation, UK, Meredith Pierce Hunter visits the DDCR.

Installation of weather and virtual reference station in corporation with Survey Department- Dubai Municipality.

Wildlife Diplomacy Delegation from USA visits DDCR.

DDCR Management plan completed for the next 5 years (2019 -2023)

DDCR implement a paperless Visitor Management System and reporting solution.

Launch the DDCR Approved tours to promote high quality tours with a focus on nature and local culture.

Nara Desert Escapes becomes a concession holder in the DDCR to provide unique desert experience to visitors.

MOU signed with Prague University and MSc. Student starts a camera trap study in the Reserve.

Research Collaborations

• Mohammad Bin Rashid University of Medicine and health sciences (college of Medicine) on small mammals in DDCR.
• UAE university- (College of food and agriculture-department of veterinary medicine) on Pathogen risk assessments of felines in DDCR.
• East Anglia University for MSc project on pitfall traps sizes efficiency surveying arthropods.
• Natural History Museum of London studying desert termites.

Camera Traps set during the annual Biosphere Expedition capture only the second record of a Cinereous Vulture in the UAE.

Memorandum of Understanding for co-operation on environmental research is signed with the University of Coimbra – Centre for Functional Ecology (Portugal).

The DDCR welcomes its first Intern from the Paris-Sorbonne University Abu Dhabi.

The Director General of the IUCN, Inger Anderson, visits the DDCR.

A rare UAE sighting of six Short-eared Owls in the DDCR.

Memorandum of Understanding for co-operation on environmental research are signed with Paris-Sorbonne University Abu Dhabi and Malaga University

New wasp species,  Palarus inexspectatus , is discovered in the DDCR by visiting entomologist, Dr. Sarah Gess from Albany Museum, Grahamstown, South Africa

Major rainfall event (85.2mm)

A partnership with Frying Pan Adventures to provide a photographic and food trail through the DDCR.

A purpose built DDCR operations office and workshop are built

A young Sand Fox is caught as part of Biosphere Expedition, proofing that this elusive species is breeding in the DDCR.

Largest Vulture Sighting ever in the UAE, 47 Lappet-faced Vultures; 2 Griffon Vultures and a UAE first ever sighting in the wild of a Cinereous Vulture

Sheik Mohammed bin Rashid al Maktoum implements a new graded sand road network in the DDCR as well as the planting of 25 000 indigenous trees.

Partnership with Platinum Heritage Luxury Tours & Safaris to provide heritage safaris in open top vintage Land Rovers.

As a part of our vegetation monitoring two enclosures are built to exclude ungulates and thereby study the effect of grazing on the natural desert flora.

During a baseline Rodent survey, Egyptian Spiny Mouse are capture on Jebel Nazwa, this is a new species for the DDCR.

Partnership with Biosphere Expeditions to implement volunteer based conservation program.

Removal of the fence surrounding the original Al Maha Reserve (27km²)

Partnership with Royal Shaheen Events to provide falconry demonstrations and interactive experiences for tour operators and visitor to the DDCR.

Rare sighting of a Golden Eagle in the UAE, present in the DDCR for a week.

First sighting Keyhole Glider dragonfly in the UAE

Houbara Re-introduction program is started in the DDCR. Initial release of 29 in March and 170 in December.

Major rainfall event (196mm)

Sheik Mohammed bin Rashid al Maktoum implements the construction of two lakes within the DDCR

Comprehensive vegetation survey is carried out as part of the DDCR Biodiversity monitoring program.

All domestic livestock are removed from the DDCR

Ground fauna baseline study Phase (2)

Arabian Oryx are fitted with GPS collars to monitor their movement and utilization of the natural habitat.

Three weather stations are installed to record weather data across the DDCR

Ground fauna baseline study Phase (1)

Seven Camera traps were deployed to gain baseline data on nocturnal and cryptic species within the DDCR

Thematic Geographical Information System (GIS) program started whereby all data collected would be geo-referenced and added to our database.

A comprehensive Vegetation Baseline Survey is carried out across the DDCR

Translocation 41 Arabian Oryx from Al Maha into the north of the DDCR

The Dubai Desert Conservation Reserve (DDCR), an area of 225 square kilometres, 4.7% of Dubai’s total land area, was created to protect the last remaining pristine desert landscape of this forward thinking emirate.

Resort managers began a major environmental audit of the surrounding areas. Researchers were tasked with exploring current and potential threats to endangered species and disappearing desert habitats, as well as the long-term quality of Dubai’s desert tourism experience.

The Al Maha management submitted proposals to the government on the formation of a formal national park.

The proposal was accepted and the Dubai Conservation Board was established.

The Board established a detailed constitution and all the necessary regulatory measures were in place for the physical creation of the Reserve. Emirates airline entered into a five year sponsorship deal worth over US$ 14 million. Additional funds of US$7 million were set aside by the Dubai Government to create the initial infrastructure and facilitate the start-up work.

The Al Maha Desert Resort & Spa was established with a 27km² conservation reserve, for the protection of desert fauna and flora.

70 Arabian oryx are re-introduced 6000 indigenous trees and shrubs are planted.

FLORA AND FAUNA

The importance of species diversity.

Maintaining a balanced ecosystem is critical to our goal of creating a sustainable natural desert habitat.

Starting with 70 Arabian oryx in 1999, there are 400 oryx currently on the reserve, the largest free-roaming herd of its kind in the UAE. In addition, there are approximately 300 Arabian Gazelles and 100 Sand Gazelles.

Along with the reintroduction of oryx, we planted 6,000 indigenous trees and shrubs. Acacia trees and Calligonum shrubs have since become a welcome, naturally occuring addition to the original seeding project.

In 2003, there were 60 recognised birds in the DDCR. With the improvement of the environment, we now record 126 species. Other species that occur naturally include the Gordon’s Wildcat, Arabian Hare, Ethiopian Hedgehog and the Arabian Red Fox. There are also a number of reptiles as well as both resident and migrating bird species.

Currently, 74 plants, 18 mammals, 26 reptiles, 140 bird species and 300 arthropods call DDCR their home.

Preserving our desert habitat with you

With the support of our approved tour operators and the public, we've put measures in place to help maintain the DDCR.

• Using solar power to pump water from water holes
• Recycling waste at all the tour operators' camps
• Providing limited access to designated areas on the reserve to selected tour operators for minimal impact
• Training tour guides in best practice methods for conducting desert excursions and increasing their knowledge of wildlife and conservation practices
• Placing strict limits on all activities that have an environmental impact
• Careful zoning within the reserve to limit vistor trafic and unnecessary interference on the more vulnerable habitats and particularly sensitive locations

Sponsors & associations

No effort has been spared to protect the fragile desert ecosystem. The Reserve represents a permanently protected area ensuring the future of the region’s desert habitats and bio-diversity managed according to sound scientific ecological principles, aimed at protecting natural resources and maintaining original desert landscapes.

In line with international conservation practices, the Reserve is segregated into four zones, each with a prescribed utilisation plan, from a complete exclusion zone which can be visited only on foot by researchers, to a limited vehicle access zone for safari groups, excursions and dune camps.

Wilderness Zone

Rehabilitation Zone

Human intervention is limited to infrastructure which supports wildlife and habitat programmes, such as watering points, enhanced and re-habilitated habitats. This Zone is used for ‘seeding’ indigenous plant populations.

Ecotourism Activities Zone

Development & Recreation Zone

Top operators

Our tour operators have been selected to operate within the area to ensure exclusivity and minimal impact on the environment, with a total of nine camps which are primarily used for Bedouin style dining and limited camping. They conduct dune driving excursion on predetermined routes, as well as camel riding and falconry displays.

Al Maha, a Luxury Collection Desert Resort and Spa, Dubai is a private, guest-only resort set in the lush palm groves, emerald canopies and iconic sand dunes of the Dubai Desert Conservation Reserve.

Click here for more information

Arabian Adventures

Arabian Adventures is the most experienced tour and safari operator in the region and is part of the Emirates Group.

Platinum Heritage

Platinum Heritage is the only Ecotourism Desert Safari company in Dubai and are advocates of sustainable travel with a mission to conserve the natural environment, wildlife, and culture of Dubai and its people.

Royal Shaheen

Royal Shaheen is a private tour company that offers falconry experiences that combine the traditional sport with insights on UAE culture and traditions.

Travco Group offers travel and leisure solutions across the UAE for small groups, individuals and corporate organisations.

Nara Escape

Nara Escape creates authentic, elegant and eco-friendly desert camp experiences for all to enjoy, complete with a dining offering and activities, including a cruise along the Omani Gulf.

Flora Diversity

The Brillouin index was used to estimate the floral diversity across the DDCR, where the highest distribution class represents flora diversity hotspot.

Soddom's Apple

Soddom's Apple (Calotropis procera) is an evergreen shrub up to 5m tall; milky sap excreted when any part of the plant is broken, old branches are hollow; while young branches are smooth, whitish. Leaves; opposite attached directly to the stem; gray green; round to ovoid up to l7cm to 25cm, covered with fine white woolly hairs when leaves are young while turn smooth when older.

Centropodia forsskaolii

Crotalaria aegyptiaca

Erect and spreading perennial shrub up to 1m with undivided or branched stiff stems, grey green, slightly hairy. Branches stiffly ascending or short and pointed, branches forking at right angles.

Cyperus conglomeratus

Perennial sedge, variable in aspect from dwarf form with single stem a few cm high to bushy plants with several stems up to 70cm in height. Roots rigid, fibrous and woolly covered with a thick coating of sand, base of the plant usually surrounded by old brown leaf sheaths. Stems stout; young growth pale green but for much of year plant is dull brown or straw-like.

Dipterygium glaucum

Perennial shrub but often flowering and fruiting in the first year, glabrous, yellowish green, erect to 80cm high. Stems slender much branched from woody base, above rootstock branches thin, smooth and pliable.

Fagonia indica

Perennial shrub with woody base up to 80cm, stems much branched with smooth but slender pale green stems, mostly ascending, circular in cross section with short grooved internodes and swollen joints, each node bears 3-5 unequal spines, 5mm to 2cm.

Heliotropium digynum

Perennial densely branched shrub with woody base, stems round, whitish, small plant erect; older ones spreading outwards, up to 60cm.

Indigofera colutea

Perennial, woody, stems straggly, spreading, up to 50cm, densely covered with glands and very short hairs.

Leptadenia pyrotechnica

Perennial leafless shrub up to 3m high, milky latex produced when stems or branches broken, branches are smooth, slender, and green.

Limeum arabicum

Straggly perennial erect shrub up to 80cm, stems intricately tangled; very thin waxy-white angular stems, branches gently zigzagging at 3-5cm intervals. Whole plant appears fragile, whole plant covered with minute glands to which fine sands tend to cling.

Moltkiopsis ciliata

Small perennial woody base shrub, up to 25cm high, with white younger branches, the plant covered with stiff white hairs.

Pennisetum divisum

Tufted perennial shrubby desert grass with short woody rootstock, much branched, up to 120cm high, stems bent at swollen brown nodes and often appears dry and dead.

Rhanterium epaposum

Perennial shrub intricately branched up to 70cm high.

Stipagrostis plumosa

Tufted perennial grass up to 60cm, base of the grass are dense with many dead stems and old sheaths, whitish in colour, stems thin, bent at lowest nodes but erect above, lower stems between nodes and leaf sheaths are woolly.

Tribulus sp.

Perennial, stems branching from the base, prostrate or spreading, up to 40cm high, covered with short white hairs

Welcome to the magic

Sonara Camp Dubai

The Nest by Sonara Dubai

Sonara Camp Al Wadi RAK

Nara desert escape.

Nara Desert Escape Dubai

Nara Desert Oasis Dubai

Nara in the City Catering

For the adventure lover.

Secret City Tour Dubai

Hike of Happiness RAK

Nara on the Sea Oman

Welcome to The magic of Sonara Camp Al Wadi

Home to a refined dining and entertainment experience located in the stunning Al Wadi nature reserve of Ras Al Khaimah. The Al Wadi nature reserve is home to numerous wildlife species including the Arabian Oryx, Sand and Arabian Gazelles and the Arabian Red Fox.

Choose your Experience

The Sunset Experience

Enjoy the sunset at Sonara Camp’s Lounge from 5:30pm to 7:00pm.

Sunset drinks and finger food

• From AED 320 per Adult
• AED 90 per Child
• *High Season prices vary

The Sunset and Dinner Experience

Enjoy the Sunset and Dinner at Sonara Camp’s from 5:30pm to 9:30pm.

Soft Archery

2 Fire shows

From AED 450 per Adult

AED 150 per Child

The Experience with Chauffeur

Private Chauffeur in a luxurious 4WD car (up to 6 guests)

Transport to and from the city.

Private Safari & thrilling Dune bashing experience.

Sunset drinks and appetizers

Camel riding, sandboarding, falcon show and interaction, live musician, fire show

Dinner under the stars

• From AED 2290 per couple
• Additional: AED 640 per adult
• AED 220 per Child

The Entertainment

We design every evening at Sonara to be unique and love to add elements of surprise to your experience. Just relax and let us entertain you.

The Culinary Journey

Our award winning resident Chef Franck Sanna has created a fusion Mediterranean menu using fresh, locally sourced ingredients and innovative cooking methods. A unique and sophisticated 3 course sharing menu.

Crunchy pizza margarita Classic pizza with tangy tomato sauce, fresh mozzarella cheese, and aromatic basil leaves

Cacio e pepe cheese A unique twist on pizza, made with creamy Cacio e pepe cheese sauce, crispy bacon, and cracked black pepper

Diavola beef pepperoni Spicy tomato sauce, beef pepperoni, and mozzarella cheese

Fattoush salad Green lentil & celery salad with pomegranate dressing Tabbouleh salad Stuffed vine leaf roll Hummus with toasted pine seeds Baba ghanoush Assorted bread basket Assorted pickled vegetables

Main Course

“Signature Madfoon” 7-hour slow-cooked lamb with yemeni spices Chargrilled kefir chicken tawook Chargrilled beef kofta

Grilled vegetables with sumac & olive oil Potato harra with garlic & coriander Mujadara rice with crispy onions

Mohalabiah pudding infused with rose & orange blossom Fruit platter

Perched on the top of the dune, our open-air bar features spectacular views of the desert where you can enjoy a beautiful sunset. Enjoy alcoholic or non alcoholic beverages including cocktails, wines and appetizers in a casual-chic desert setting

Enjoy your evening while the kids are entertained at Sonara Kids. They can participate in volleyball, soft archery and watch a movie under the stars.

• Chicken taouk marinated in yogurt & spices
• Potato croquettes
• Corn on the cob
• Pomodoro Napolitana tomato pasta
• Hummus, vegetable sticks & tomatoes
• Assorted mignardises

Arriving at the Camp

Drive yourself to the ritz carlton gate.

Drive yourself to the Ritz Carlton Al Wadi, RAK. A 60 minute drive from Dubai, drive into the main gate of the hotel and you will see the Sonara parking on the left.

You will be met by our team at your pre-reserved time.

Private chauffeur service from the city to the gate of the desert

Choose our private chauffeur service to pick you up from your home or Hotel to take you to the gate at an additional cost.

The driver will be available all evening and will drive you back home or Hotel.

Shuttling service

Once you arrive at the reception lounge of Ritz Carlton:

You will be transferred by golf-cart to the camp.

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